オンライン動画プラットフォーム市場レポート：モデルタイプ、用途、製品タイプ、地域別、2024-2032

世界のオンライン動画プラットフォーム市場規模は、2023年に10億1,220万米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけての成長率（CAGR）は10.7％を示し、2032年には26億390万米ドルに達すると予測しています。同市場は、ターゲット視聴者とのエンゲージメントを高める非常に効果的なツールとして動画コンテンツの利用が増加していること、スマートフォンと手頃なデータプランの普及、対面での接続、プレゼンテーションの共有、遠隔地チーム間でのプロジェクト共同作業のニーズの高まりなどを背景に、着実な成長を遂げています。

オンライン動画プラットフォーム市場分析：

市場の成長と規模：同市場は力強い成長を遂げており、その背景にはインターネット普及率とモバイル機器利用率の増加があります。また、マーケティング、エンターテインメント、教育のための動画コンテンツの人気が高まっており、市場の見通しは良好です。

技術の進歩：人工知能（AI）を活用したコンテンツ推薦やアダプティブ・ストリーミングなどの技術革新により、ユーザー体験が向上しています。クラウドベースのソリューションは、拡張性とコスト効率を提供し、ますます普及しています。

業界アプリケーション：オンライン・ビデオ・プラットフォームは、メディアやエンターテインメント、教育、企業など、さまざまな業界で利用されています。ヘルスケア分野でも、遠隔医療や患者教育に動画プラットフォームが採用されています。

地域別動向：高速インターネットへのアクセスが普及し、デジタル環境が成熟している北米が市場をリードしています。しかし欧州は、ストリーミング・サービスやビデオ・オン・デマンド・プラットフォームの増加に牽引され、急成長市場として浮上しています。

競合情勢：同市場の主要プレーヤーは、ユーザーや企業の進化するニーズに対応するため、継続的な技術革新とサービスの拡充を図っています。人工知能（AI）や機械学習（ML）技術に投資することで、パーソナライズされたコンテンツ推薦を提供したり、アダプティブ・ストリーミングによって映像品質を向上させたりして、ユーザー体験を強化しています。

課題と機会：著作権問題や海賊版などの課題に直面する一方で、ユーザー生成コンテンツの活用や新興市場への進出といった機会にも遭遇しています。

今後の展望：パーソナライズされたインタラクティブな動画体験に対する需要が高まっており、オンライン動画プラットフォーム市場の将来は有望です。さらに、オンライン動画プラットフォームにおける仮想現実（VR）と拡張現実（AR）の統合は、市場の成長を促進すると予想されます。

オンライン動画プラットフォーム市場の動向：

動画マーケティング需要の高まり

動画マーケティングへの需要の高まりが市場の成長を支えています。企業は、動画コンテンツの力を、ターゲット視聴者とのエンゲージメントのための非常に効果的なツールとして認識しています。動画マーケティングは、メッセージを伝え、製品を宣伝し、ブランド認知度を高めるために、視覚的に魅力的で魅力的な方法を提供します。さまざまな業界の企業が、オンライン動画プラットフォームを活用して、魅力的な動画コンテンツを作成し、配信しています。これには、プロモーションビデオ、製品のデモンストレーション、チュートリアル、消費者の声などが含まれます。ソーシャルメディアや動画共有プラットフォームの台頭により、動画コンテンツのリーチは飛躍的に拡大しています。オンライン動画プラットフォームは、動画コンテンツを効率的にアップロード、管理、配信するためのインフラとツールを企業に提供します。オンライン動画プラットフォームは、動画コンテンツのアップロード、管理、配信を効率的に行うためのインフラとツールを企業に提供し、アナリティクスとトラッキング機能を提供するため、企業は動画マーケティング・キャンペーンの効果を測定することができます。動画マーケティングへの需要が高まる中、オンライン動画プラットフォームは、企業がマーケティングツールとして動画の可能性を最大限に活用する上で極めて重要な役割を果たし、市場の成長に貢献する態勢を整えています。

世界のインターネットアクセスの拡大

インターネットへのアクセスが世界的に拡大していることが、市場の成長を後押ししています。特に新興市場では、より多くの人々が高速インターネット接続を利用できるようになり、オンライン動画コンテンツの消費が増加しています。さらに、スマートフォンと手頃なデータプランの普及により、ユーザーがモバイル機器で動画をストリーミングすることが容易になり、オンライン動画コンテンツの需要がさらに高まっています。このようなモバイル視聴へのシフトにより、オンライン・ビデオ・プラットフォーム・プロバイダーは、自社のプラットフォームをモバイル・アクセス用に最適化し、シームレスなユーザー体験を確保する必要に迫られています。インターネット・インフラが改善され、より手頃な料金で利用できるようになるにつれて、世界中の個人がエンターテインメント、教育、情報のためにオンライン・ビデオ・プラットフォームを利用するようになっています。この動向は、インターネット普及率が着実に上昇しているアジア太平洋、アフリカ、ラテンアメリカなどの地域で特に顕著です。世界のインターネット・アクセスの拡大により、オンライン・ビデオ・コンテンツの視聴者は膨大かつ拡大しており、市場の主要な促進要因となっています。

リモートワークやバーチャルイベントの増加

リモートワーク、バーチャルミーティング、オンラインイベントの増加が市場の成長を後押ししています。デジタル・コミュニケーション・ツールの導入が進み、企業や組織の運営方法が根本的に変化しています。オンライン・ビデオ・プラットフォームは、バーチャル・ミーティング、ウェビナー、会議、トレーニング・セッションの実施に不可欠となっています。オンライン・ビデオ・プラットフォームは、ビデオ会議、画面共有、インタラクティブ・チャットなどの機能を提供し、遠隔地のチームや地理的に異なる参加者間でのシームレスなコミュニケーションを可能にします。さらに、オンライン・ビデオ・プラットフォームは、バーチャル・イベント、トレードショー、エンターテイメント・コンテンツの開催において極めて重要です。コンサート、スポーツ・イベント、文化的パフォーマンスなどは、こうしたプラットフォームを通じて新たなバーチャル視聴者を見つけつつあります。リモートワークやバーチャルイベントが現代の仕事やエンターテインメントの風景に欠かせない要素となっているため、オンライン・ビデオ・プラットフォームへの需要が高まっています。オンライン・ビデオ・プラットフォームは、リモート・チーム間の効率的なコラボレーションを促進します。オンライン・ビデオ・プラットフォームを利用することで、従業員はあたかも同じ物理的な場所にいるかのように、直接顔を合わせ、プレゼンテーションを共有し、プロジェクトで共同作業を行うことができます。これにより生産性が向上し、地理的な距離が離れていても仕事が中断されることなく継続できるようになります。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 オンライン動画プラットフォームの世界市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場内訳：モデルタイプ別
• 市場内訳：用途別
• 市場内訳：製品タイプ別
• 市場内訳：地域別
• 市場予測

第6章 市場内訳：モデルタイプ別

• UGCモデル
  • 市場動向
  • 市場予測
• DIYモデル
  • 市場動向
  • 市場予測
• SaaSモデル
  • 市場動向
  • 市場予測

第7章 市場内訳：用途別

• メディア・エンターテインメント産業
  • 市場動向
  • 市場予測
• 企業
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第8章 市場内訳：製品タイプ別

• ソフトウェア
  • 市場動向
  • 市場予測
• サービス
  • 市場動向
  • 市場予測

第9章 市場内訳：地域別

• 北米
  • 市場動向
  • 市場予測
• 欧州
  • 市場動向
  • 市場予測
• アジア太平洋
  • 市場動向
  • 市場予測
• 中東・アフリカ地域
  • 市場動向
  • 市場予測
• ラテンアメリカ
  • 市場動向
  • 市場予測

第10章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第13章 価格分析

第14章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Dalet Digital Media Systems USA Inc.
  • MediaMelon, INC.
  • Akamai Technologies
  • Kaltura Inc.
  • Panopto
  • Brightcove Inc.
  • Frame.io, Inc.
  • Limelight Networks Inc.
  • YouTube
  • Comcast Technology Solutions

List of Figures

• Figure 1: Global: Online Video Platform Market: Major Drivers and Challenges
• Figure 2: Global: Online Video Platform Market: Sales Value (in Million US$), 2018-2023
• Figure 3: Global: Online Video Platform Market: Breakup by Model Type (in %), 2023
• Figure 4: Global: Online Video Platform Market: Breakup by Application (in %), 2023
• Figure 5: Global: Online Video Platform Market: Breakup by Product Type (in %), 2023
• Figure 6: Global: Online Video Platform Market: Breakup by Region (in %), 2023
• Figure 7: Global: Online Video Platform Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 8: Global: Online Video Platform Industry: SWOT Analysis
• Figure 9: Global: Online Video Platform Industry: Value Chain Analysis
• Figure 10: Global: Online Video Platform Industry: Porter's Five Forces Analysis
• Figure 11: Global: Online Video Platform (UGC Model) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 12: Global: Online Video Platform (UGC Model) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 13: Global: Online Video Platform (DIY Model) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 14: Global: Online Video Platform (DIY Model) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 15: Global: Online Video Platform (SaaS Model) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 16: Global: Online Video Platform (SaaS Model) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 17: Global: Online Video Platform (Media & Entertainment Industry) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 18: Global: Online Video Platform (Media & Entertainment Industry) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 19: Global: Online Video Platform (Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 20: Global: Online Video Platform (Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 21: Global: Online Video Platform (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 22: Global: Online Video Platform (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 23: Global: Online Video Platform (Software) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 24: Global: Online Video Platform (Software) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 25: Global: Online Video Platform (Services) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 26: Global: Online Video Platform (Services) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 27: North America: Online Video Platform Market: Sales Value (in Million US$), 2018 & 2023
• Figure 28: North America: Online Video Platform Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 29: Europe: Online Video Platform Market: Sales Value (in Million US$), 2018 & 2023
• Figure 30: Europe: Online Video Platform Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 31: Asia Pacific: Online Video Platform Market: Sales Value (in Million US$), 2018 & 2023
• Figure 32: Asia Pacific: Online Video Platform Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 33: Middle East and Africa: Online Video Platform Market: Sales Value (in Million US$), 2018 & 2023
• Figure 34: Middle East and Africa: Online Video Platform Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 35: Latin America: Online Video Platform Market: Sales Value (in Million US$), 2018 & 2023
• Figure 36: Latin America: Online Video Platform Market Forecast: Sales Value (in Million US$), 2024-2032

List of Tables

• Table 1: Global: Online Video Platform Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Online Video Platform Market Forecast: Breakup by Model Type (in Million US$), 2024-2032
• Table 3: Global: Online Video Platform Market Forecast: Breakup by Application (in Million US$), 2024-2032
• Table 4: Global: Online Video Platform Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
• Table 5: Global: Online Video Platform Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 6: Global: Online Video Platform Market Structure
• Table 7: Global: Online Video Platform Market: Key Players

The global online video platform market size reached US$ 1,012.2 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 2,603.9 Million by 2032, exhibiting a growth rate (CAGR) of 10.7% during 2024-2032. The market is experiencing steady growth driven by the rising utilization of video content as a highly effective tool for engaging with the target audience, proliferation of smartphones and affordable data plans, and increasing need to connect face-to-face, share presentations, and collaborate on projects among remote teams.

Online Video Platform Market Analysis:

Market Growth and Size: The market is witnessing strong growth, which can be attributed to the increasing internet penetration and mobile device usage. In addition, the growing popularity of video content for marketing, entertainment, and education is offering a favorable market outlook.

Technological Advancements: Innovations, such as artificial intelligence (AI)-powered content recommendation and adaptive streaming are enhancing user experiences. Cloud-based solutions are becoming increasingly prevalent, offering scalability and cost-efficiency.

Industry Applications: Online video platforms are used across various industries, including media and entertainment, education, and corporate. The healthcare sector is also adopting video platforms for telemedicine and patient education.

Geographical Trends: North America leads the market, on account of its mature digital landscape with widespread access to high-speed internet. However, Europe is emerging as a fast-growing market, driven by the rising number of streaming services and video-on-demand platforms.

Competitive Landscape: Key players in the market are continuously innovating and expanding their offerings to meet the evolving needs of users and businesses. They are enhancing user experiences by investing in artificial intelligence (AI) and machine learning (ML) technologies to provide personalized content recommendations and improve video quality through adaptive streaming.

Challenges and Opportunities: While the market faces challenges, such as copyright issues and piracy, it also encounters opportunities in leveraging user-generated content and expanding into emerging markets.

Future Outlook: The future of the online video platform market looks promising, with the rising demand for personalized and interactive video experiences. Moreover, the integration of virtual reality (VR) and augmented reality (AR) in online video platforms is expected to propel the market growth.

Online Video Platform Market Trends:

Growing demand for video marketing

The increasing demand for video marketing is supporting the growth of the market. Businesses are recognizing the power of video content as a highly effective tool for engaging with their target audience. Video marketing offers a visually appealing and engaging way to convey messages, promote products, and build brand awareness. Companies across various industries are leveraging online video platforms to create and distribute compelling video content. This includes promotional videos, product demonstrations, tutorials, and consumer testimonials. With the rise of social media and video-sharing platforms, the reach of video content is expanding exponentially. Online video platforms provide businesses with the infrastructure and tools to upload, manage, and distribute their video content efficiently. They offer analytics and tracking capabilities, allowing companies to measure the effectiveness of their video marketing campaigns. As the demand for video marketing is growing, online video platforms are poised to play a pivotal role in helping businesses harness the full potential of video as a marketing tool, contributing to the growth of the market.

Expanding global internet access

The expanding global access to the internet is propelling the growth of the market. As more people are gaining access to high-speed internet connections, especially in emerging markets, the consumption of online video content is increasing. Moreover, the proliferation of smartphones and affordable data plans is making it easier for users to stream videos on their mobile devices, further catalyzing the demand for online video content. This shift towards mobile viewing is prompting online video platform providers to optimize their platforms for mobile access, ensuring a seamless user experience. As internet infrastructure is improving and becoming more affordable, individuals worldwide are increasingly turning to online video platforms for entertainment, education, and information. This trend is particularly evident in regions like Asia-Pacific, Africa, and Latin America, where internet penetration rates are rising steadily. The expanding global internet access is creating a vast and growing audience for online video content, making it a prime driver for the market.

Rise in remote work and virtual events

The rise in remote work, virtual meetings, and online events is bolstering the growth of the market. The growing adoption of digital communication tools, leading to a fundamental shift in how businesses and organizations operate. Online video platforms are becoming essential for conducting virtual meetings, webinars, conferences, and training sessions. They offer features like video conferencing, screen sharing, and interactive chat, enabling seamless communication among remote teams and participants from different geographic locations. In addition, online video platforms are pivotal in hosting virtual events, trade shows, and entertainment content. Concerts, sports events, and cultural performances are finding a new virtual audience through these platforms. As remote work and virtual events are integral parts of the modern work and entertainment landscape, the demand for online video platforms is increasing. Online video platforms facilitate efficient collaboration among remote teams. They allow employees to connect face-to-face, share presentations, and collaborate on projects as if they were in the same physical location. This enhances productivity and ensures that work can continue uninterrupted despite geographical distances.

Online Video Platform Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global and regional levels for 2024-2032. Our report has categorized the market based on model type, application, and product type.

Breakup by Model Type:

UGC Model

DIY Model

SaaS Model

SaaS model accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the model type. This includes UGC model, DIY model, and SaaS model. According to the report, SaaS model represented the largest segment.

The SaaS model offers a cloud-based and subscription-driven approach to video hosting and management. It provides businesses with the flexibility to upload, store, and deliver video content securely from the cloud, reducing the need for on-premises infrastructure. With features like content management, analytics, and scalability, SaaS-based model is gaining popularity across various industries. It offers ease of use, cost-effectiveness, and continuous updates that make it a preferred choice for businesses of all sizes seeking a hassle-free solution for video content delivery.

The UGC models focus on user-generated content and community-driven video sharing. Platforms in this segment empower users to upload and share their own videos, fostering a sense of community and engagement. While these platforms may not have the same level of sophistication as SaaS-based solutions, they cater to content creators, vloggers, and social media enthusiasts who prioritize ease of use and social interaction. UGC models are often monetized through ads and offer content discovery features that rely on user-generated recommendations.

The DIY model represents a segment of online video platforms that target individuals and small businesses looking for basic video hosting and publishing capabilities. These platforms provide essential tools for uploading and embedding videos into websites or blogs. They are user-friendly and typically offer limited customization and analytics features compared to SaaS models. While they may not have the advanced capabilities of SaaS-based platforms, DIY models are budget-friendly and serve as entry-level options for those with simple video hosting needs.

Breakup by Application:

Media and Entertainment Industry

Enterprises

Others

Media and entertainment industry holds the largest share in the industry

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes media and entertainment industry, enterprises, and others. According to the report, media and entertainment industry accounted for the largest market share as online video platforms play a pivotal role in this sector by serving as the primary means of content distribution. Streaming services, video-on-demand platforms, and content providers rely on these platforms to deliver movies, TV shows, sports events, and music videos to a global audience. The demand for high-quality video streaming, personalized content recommendations, and live streaming of events is driving substantial growth in this segment. Online video platforms tailored for the media and entertainment industry offer features like content monetization, digital rights management (DRM), and advanced analytics to enhance user engagement and revenue generation.

The enterprises segment of the online video platform market caters to businesses and organizations across various sectors. These platforms are used for internal and external communication, training, marketing, and consumer engagement. Within enterprises, online video platforms facilitate video conferencing, webinars, virtual meetings, and employee training modules. They also enable businesses to create and share promotional videos, product demos, and corporate communications. The adoption of online video platforms by enterprises is further accelerated by the rise in remote work and virtual events. Features like secure access controls, analytics, and scalability are crucial in meeting the diverse needs of businesses seeking effective ways to communicate and collaborate using video content.

Breakup by Product Type:

Software

Services

Software represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the product type. This includes software and services. According to the report, software represented the largest segment.

The software segment encompasses a wide range of video management and delivery solutions. It provides the essential infrastructure for uploading, storing, managing, and delivering video content over the internet. Online video software offers features, such as content libraries, video analytics, content monetization options, content security, and customization capabilities. Businesses and organizations across various industries utilize online video software to create, organize, and distribute video content efficiently. This segment is characterized by both on-premises and cloud-based solutions, with cloud-based software gaining prominence due to its scalability and cost-effectiveness.

The services segment complements the software offerings in the market. It includes a range of professional services provided by online video platform vendors and third-party service providers. It encompasses content creation, video production, content delivery, and technical support. Enterprises and content creators often turn to service providers for assistance with video strategy development, video production, and optimizing their use of online video platforms.

Breakup by Region:

North America

Europe

Asia Pacific

Middle East and Africa

Latin America

North America leads the market, accounting for the largest online video platform market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. According to the report, North America accounted for the largest market share, as it has a mature digital landscape with widespread access to high-speed internet. Major tech companies and content providers are headquartered in North America, further propelling the growth of the market. The demand for streaming services, live video content, and online advertising in this region remains robust. The presence of well-established online video platform providers, coupled with a tech-savvy population, is contributing to the market growth.

Europe represents another significant market segment for online video platforms. It enjoys widespread internet access and a diverse array of languages and cultures, making it a region with a growing appetite for localized video content. European countries are experiencing a rise in streaming services, video-on-demand platforms, and user-generated content, driving the adoption of online video platforms. Additionally, businesses and enterprises in Europe are increasingly leveraging online video for internal communication and marketing purposes, further contributing to market growth.

The Asia Pacific region is experiencing rapid growth in the market. It is characterized by a large and digitally connected population, particularly in countries like China and India. Rising smartphone penetration, affordable data plans, and a hunger for video content are driving the adoption of online video platforms for entertainment, education, and business communication.

The Middle East and Africa region is also witnessing increased adoption of online video platforms. Improved internet infrastructure and the proliferation of mobile devices are driving the consumption of video content. Video-on-demand services, educational content, and social media video sharing are gaining traction.

Latin America is an emerging market, characterized by a growing middle class and increasing internet access. Streaming services and video sharing platforms are gaining traction, and local content creators are contributing to the expansion of the market in the region.

Leading Key Players in the Online Video Platform Industry:

Key players in the market are continuously innovating and expanding their offerings to meet the evolving needs of users and businesses. They are enhancing user experiences by investing in artificial intelligence (AI) and machine learning (ML) technologies to provide personalized content recommendations and improve video quality through adaptive streaming. These players are also focusing on expanding their global reach, targeting emerging markets with increasing internet access. Monetization strategies are being refined, with a shift towards subscription-based models, ad-supported content, and pay-per-view options. Furthermore, they are enhancing security features to protect against copyright infringement and piracy, ensuring content creators and rights holders are adequately compensated. Overall, key players are committed to providing comprehensive, scalable, and secure online video platform solutions to maintain their competitive edge in the market.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Dalet Digital Media Systems USA Inc.

MediaMelon, INC.

Akamai Technologies

Kaltura Inc.

Panopto

Brightcove Inc.

Frame.io, Inc.

Limelight Networks Inc.

YouTube

Comcast Technology Solutions

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

April 5, 2023: Brightcove Inc. announced an expanded partnership with 3Play Media, the world's leading media accessibility platform, that allows customers to access and order services, including closed captioning, live captions, audio description, and video localization services from directly within their existing video production workflow. This powerful new combination of Brightcove and 3Play Media enables brands and businesses to make their video content more accessible to all audiences, using premium technology and professional expertise to assist in achieving international accessibility standards.

May 31, 2022: Panopto, the leading video management system provider in higher education, announced a partnership with Michigan Colleges Online. The partnership offers member institutions preferred pricing for Panopto and a no-cost transition period. Panopto's video management system is used by Michigan's member community colleges. The agreement includes discounted tier-based pricing, ramped pricing for multi-year agreements, free speech to text captioning, no-cost integrations and setup fees.

Key Questions Answered in This Report

• 1. What was the size of the global online video platform market in 2023?
• 2. What is the expected growth rate of the global online video platform market during 2024-2032?
• 3. What has been the impact of COVID-19 on the global online video platform market?
• 4. What are the key factors driving the global online video platform market?
• 5. What is the breakup of the global online video platform market based on the model type?
• 6. What is the breakup of the global online video platform market based on the application?
• 7. What is the breakup of the global online video platform market based on the product type?
• 8. What are the key regions in the global online video platform market?
• 9. Who are the key players/companies in the global online video platform market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Online Video Platform Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Model Type
• 5.5 Market Breakup by Application
• 5.6 Market Breakup by Product Type
• 5.7 Market Breakup by Region
• 5.8 Market Forecast

6 Market Breakup by Model Type

• 6.1 UGC Model
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 DIY Model
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 SaaS Model
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by Application

• 7.1 Media & Entertainment Industry
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Enterprises
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Others
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast

8 Market Breakup by Product Type

• 8.1 Software
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Services
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Europe
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Asia Pacific
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Middle East and Africa
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Latin America
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Dalet Digital Media Systems USA Inc.
  • 14.3.2 MediaMelon, INC.
  • 14.3.3 Akamai Technologies
  • 14.3.4 Kaltura Inc.
  • 14.3.5 Panopto
  • 14.3.6 Brightcove Inc.
  • 14.3.7 Frame.io, Inc.
  • 14.3.8 Limelight Networks Inc.
  • 14.3.9 YouTube
  • 14.3.10 Comcast Technology Solutions