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リアルタイム入札市場：世界の産業動向、シェア、規模、成長、機会、2023-2028年予測

Real-Time Bidding Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
出版日: | 発行: IMARC | ページ情報: 英文 143 Pages | 納期: 2～3営業日

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価格
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リアルタイム入札市場：世界の産業動向、シェア、規模、成長、機会、2023-2028年予測
出版日: 2023年02月21日
発行: IMARC
ページ情報: 英文 143 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のリアルタイム入札の市場規模は、2022年に128億米ドルに達しました。今後、IMARC Groupは、2023年から2028年の間に22.5%の成長率（CAGR）を示し、2028年までに438億米ドルに達すると予測しています。

リアルタイム入札（RTB）とは、オンライン広告、インプレッション、ビューをライブの自動オークションで売買するプロセスを指します。プログラマティック・バイイングの重要な要素であり、買い手がオークションで落札すると、その広告が即座に出版社のウェブサイトに表示されます。リアルタイム入札は、在庫中心の大量購入ではなく、証券取引所の機能を模倣し、コンピュータベースのアルゴリズムを使ってミリ秒単位で取引を行います。インターネットから得られるデモグラフィックや行動データを分析することで、広告キャンペーンの効果を高め、アトリビューションの精度を向上させ、透明性と利益率を高めるとともに、メディアの無駄や全体的なコストを削減することに貢献するものです。

リアルタイム入札の市場動向

  • 市場の成長を促進する主な要因として、さまざまなソーシャルメディアプラットフォームの普及や、世界中でインターネットユーザーが急増していることが挙げられます。また、eコマースや小売業の盛況も市場を後押ししています。消費者は、スマートフォンやパソコン、ノートパソコンなどを通じて、ネットサーフィンやオンラインコンテンツの視聴に時間を費やすようになってきています。このため、広告主はRTB動画広告に投資するようになり、ターゲットオーディエンスを引きつける強力なツールであることが証明されています。さらに、オンライン活動に応じて個々のユーザーにパーソナライズされた広告を表示するサービスを導入する企業が増えていることも、市場に好影響を及ぼしています。広告主は、個々のページビューをリアルタイムで売買することで、キャンペーンの効率とブランド認知度を向上させることができます。さらに、デジタルマーケティング、機械学習（ML）、人工知能（AI）技術を入札ソフトウェアと統合することで、市場をさらに牽引すると予測されています。その他、メディア・エンターテインメント業界の著しい成長と進歩、デジタルマーケティングの動向の高まりなども、市場に明るい展望を与えています。
  • IMARC Groupの最新レポートは、世界のリアルタイム入札市場について、その本質的な側面をすべて網羅した深い洞察を提供します。その内容は、市場のマクロな概要から、業界業績、最近の動向、市場促進要因・課題、SWOT分析、ポーターのファイブフォース分析、バリューチェーン分析などのミクロな詳細にまで及びます。本レポートは、業界関係者、投資家、研究者、コンサルタント、ビジネス戦略家、および何らかの形でリアルタイム入札市場に参入している、または参入を計画しているすべての人々にとって必読の書です。

主要市場のセグメンテーション

  • IMARC Groupは、世界のリアルタイム入札市場レポートの各サブセグメントにおける主要動向の分析と、2023年から2028年までの世界、地域、国レベルでの予測を提供します。当レポートでは、オークションタイプ、広告フォーマット、アプリケーション、デバイスに基づき、市場を分類しています。

本レポートで回答した主な質問

  • 1.2022年の世界のリアルタイム入札の市場規模は？
  • 2.2023年～2028年の世界のリアルタイム入札市場の予想成長率は？
  • 3.世界のリアルタイム入札市場を牽引する主要因は何か？
  • 4.COVID-19が世界のリアルタイム入札市場に与えた影響とは？
  • 5.世界のリアルタイム入札市場のオークションタイプ別区分は？
  • 6.リアルタイム入札の世界市場の広告フォーマット別区分は？
  • 7.リアルタイム入札の世界市場の用途別区分は？
  • 8.リアルタイム入札の世界市場のデバイス別の区分は？
  • 9.リアルタイム入札の世界市場における主要地域は？
  • 10.リアルタイム入札の世界市場における主要プレイヤー/企業は？

目次

第1章 序文

第2章 スコープと調査手法

  • 調査目的
  • 利害関係者について
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主な業界動向

第5章 リアルタイム入札の世界市場

  • 市場概要
  • 市場実績
  • COVID-19の影響について
  • 市場予測

第6章 オークションタイプ別市場内訳

  • オープンオークション
    • 市場動向について
    • 市場予測
  • 招待オークション
    • 市場の動向
    • 市場予測

第7章 広告フォーマット別市場内訳

  • 動画
    • 市場の動向
    • 市場予測
  • イメージ
    • 市場の動向
    • 市場予測

第8章 アプリケーション別市場内訳

  • メディア・エンターテインメント
    • 市場の動向
    • 市場予測
  • 小売業とeコマース
    • 市場の動向
    • 市場予測
  • ゲーム
    • 市場の動向
    • 市場予測
  • トラベル＆ラグジュアリー
    • 市場の動向
    • 市場予測
  • モバイルアプリケーション
    • 市場動向について
    • 市場予測
  • その他
    • 市場動向について
    • 市場予測

第9章 デバイス別市場内訳

  • モバイル
    • 市場動向について
    • 市場予測
  • デスクトップ
    • 市場動向について
    • 市場予測
  • その他
    • 市場動向について
    • 市場予測

第10章 地域別市場内訳

  • 北米
    • 米国
      • 市場動向について
      • 市場予測
    • カナダ
      • 市場動向について
      • 市場予測
  • アジア太平洋地域
    • 中国
      • 市場の動向
      • 市場予測
    • 日本
      • 市場の動向
      • 市場予測
    • インド
      • 市場の動向
      • 市場予測
    • 韓国
      • 市場動向について
      • 市場予測
    • オーストラリア
      • 市場動向について
      • 市場予測
    • インドネシア
      • 市場動向について
      • 市場予測
    • その他
      • 市場の動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場の動向
      • 市場予測
    • フランス
      • 市場の動向
      • 市場予測
    • 英国
      • 市場の動向
      • 市場予測
    • イタリア
      • 市場の動向
      • 市場予測
    • スペイン
      • 市場の動向
      • 市場予測
    • ロシア
      • 市場の動向
      • 市場予測
    • その他
      • 市場の動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場の動向
      • 市場予測
    • メキシコ
      • 市場の動向
      • 市場予測
    • アルゼンチン
      • 市場の動向
      • 市場予測
    • コロンビア
      • 市場の動向
      • 市場予測
    • チリ
      • 市場の動向
      • 市場予測
    • ペルー
      • 市場の動向
      • 市場予測
    • その他
      • 市場の動向
      • 市場予測
  • 中東・アフリカ地域
    • トルコ
      • 市場の動向
      • 市場予測
    • サウジアラビア
      • 市場動向について
      • 市場予測
    • イラン
      • 市場動向について
      • 市場予測
    • アラブ首長国連邦
      • 市場動向について
      • 市場予測
    • その他
      • 市場動向について
      • 市場予測

第11章 SWOT分析

  • 概要
  • ストレングス
  • 弱点
  • 機会
  • 脅威

第12章 バリューチェーン分析

  • 概要
  • インバウンドロジスティクス
  • オペレーション
  • アウトバウンドロジスティクス
  • マーケティング・セールス
  • サービス

第13章 ポーターズファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の度合い
  • 新規参入業者の脅威
  • 代替品の脅威

第14章 価格指標

第15章 競合情勢について

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Adobe Inc.
    • AppNexus Inc.
    • Criteo SA
    • Facebook Inc.
    • Google LLC
    • Match2One AB
    • MediaMath, Inc.
    • MoPub/Twitter, Inc.
    • PubMatic, Inc.
    • Salesforce.com, inc.
    • Smaato, Inc.
    • The Rubicon Project, Inc.
    • Verizon Media
    • WPP plc
    • Yandex Europe AG
図表

List of Figures

  • Figure 1: Global: Real-Time Bidding Market: Major Drivers and Challenges
  • Figure 2: Global: Real-Time Bidding Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Real-Time Bidding Market: Breakup by Auction Type (in %), 2022
  • Figure 4: Global: Real-Time Bidding Market: Breakup by Advertisement Format (in %), 2022
  • Figure 5: Global: Real-Time Bidding Market: Breakup by Application (in %), 2022
  • Figure 6: Global: Real-Time Bidding Market: Breakup by Device (in %), 2022
  • Figure 7: Global: Real-Time Bidding Market: Breakup by Region (in %), 2022
  • Figure 8: Global: Real-Time Bidding Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 9: Global: Real-Time Bidding (Open Auction) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 10: Global: Real-Time Bidding (Open Auction) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 11: Global: Real-Time Bidding (Invitation-Auction) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 12: Global: Real-Time Bidding (Invitation-Auction) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 13: Global: Real-Time Bidding (Video) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Real-Time Bidding (Video) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: Global: Real-Time Bidding (Image) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: Global: Real-Time Bidding (Image) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 17: Global: Real-Time Bidding (Media & Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: Global: Real-Time Bidding (Media & Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: Global: Real-Time Bidding (Retail and E-commerce) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: Global: Real-Time Bidding (Retail and E-commerce) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: Global: Real-Time Bidding (Games) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 22: Global: Real-Time Bidding (Games) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 23: Global: Real-Time Bidding (Travel & Luxury) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 24: Global: Real-Time Bidding (Travel & Luxury) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 25: Global: Real-Time Bidding (Mobile Applications) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 26: Global: Real-Time Bidding (Mobile Applications) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 27: Global: Real-Time Bidding (Other Applications) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 28: Global: Real-Time Bidding (Other Applications) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 29: Global: Real-Time Bidding (Mobile) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 30: Global: Real-Time Bidding (Mobile) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 31: Global: Real-Time Bidding (Desktop) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 32: Global: Real-Time Bidding (Desktop) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 33: Global: Real-Time Bidding (Other Devices) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 34: Global: Real-Time Bidding (Other Devices) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 35: North America: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 36: North America: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 37: United States: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 38: United States: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 39: Canada: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 40: Canada: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: Asia Pacific: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: Asia Pacific: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: China: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: China: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: Japan: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: Japan: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: India: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: India: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: South Korea: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: South Korea: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: Australia: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: Australia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: Indonesia: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: Indonesia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: Europe: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: Europe: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: Germany: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 60: Germany: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 61: France: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 62: France: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 63: United Kingdom: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 64: United Kingdom: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 65: Italy: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 66: Italy: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 67: Spain: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 68: Spain: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 69: Russia: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 70: Russia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 71: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 72: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 73: Latin America: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 74: Latin America: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 75: Brazil: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 76: Brazil: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 77: Mexico: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 78: Mexico: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 79: Argentina: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 80: Argentina: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 81: Colombia: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 82: Colombia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 83: Chile: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 84: Chile: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 85: Peru: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 86: Peru: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 87: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 88: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 89: Middle East and Africa: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 90: Middle East and Africa: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 91: Turkey: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 92: Turkey: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 93: Saudi Arabia: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 94: Saudi Arabia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 95: Iran: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 96: Iran: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 97: United Arab Emirates: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 98: United Arab Emirates: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 99: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 100: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 101: Global: Real-Time Bidding Industry: SWOT Analysis
  • Figure 102: Global: Real-Time Bidding Industry: Value Chain Analysis
  • Figure 103: Global: Real-Time Bidding Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Real-Time Bidding Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Real-Time Bidding Market Forecast: Breakup by Auction Type (in Million US$), 2023-2028
  • Table 3: Global: Real-Time Bidding Market Forecast: Breakup by Advertisement Format (in Million US$), 2023-2028
  • Table 4: Global: Real-Time Bidding Market Forecast: Breakup by Application (in Million US$), 2023-2028
  • Table 5: Global: Real-Time Bidding Market Forecast: Breakup by Device (in Million US$), 2023-2028
  • Table 6: Global: Real-Time Bidding Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 7: Global: Real-Time Bidding Market: Competitive Structure
  • Table 8: Global: Real-Time Bidding Market: Key Players
目次
Product Code: SR1523A114_Report

The global real-time bidding market size reached US$ 12.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 43.8 Billion by 2028, exhibiting a growth rate (CAGR) of 22.5% during 2023-2028.

Real-time bidding (RTB) refers to the process of buying and selling online advertisements, impressions or views through live, automated auctions. It is a crucial component of programmatic buying, where once the buyer wins an auction, his/her advertisement is instantly displayed on the publisher's website. Instead of inventory-centric and bulk buying, real-time bidding mimics the functioning of the stock exchange and uses computer-based algorithms to make the trade in milliseconds. It enhances the effectiveness of advertising campaigns by analyzing demographics and behavioral data obtained from the internet, thus aiding in improved attribution accuracy, and greater transparency and profit margins, while reducing media wastage and overall costs.

Real-Time Bidding Market Trends:

  • The key factors driving the growth of the market include the proliferation of various social media platforms and the rapidly increasing number of internet users across the globe. The thriving e-commerce and retail industries are also providing a boost to the market. Consumers are increasingly spending time surfing the internet and watching online content through smartphones, computers and laptops. This has encouraged the advertisers to invest in RTB video ads, as they are proving to be a powerful tool to engage the target audience. Additionally, increasing service adoption by businesses to display personalized ads to individual users according to their online activity is also creating a positive impact on the market. Advertisers can buy and sell individual page views in real-time to enhance their campaign efficiency and brand awareness. Moreover, the integration of digital marketing, machine learning (ML) and artificial intelligence (AI) techniques with the bidding software is projected to drive the market further. Other factors, such as significant growth and advancements in the media and entertainment industry, along with the rising trend of digital marketing, are also creating a positive outlook for the market.
  • IMARC Group's latest report provides a deep insight into the global real-time bidding market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the real-time bidding market in any manner.

Key Market Segmentation:

  • IMARC Group provides an analysis of the key trends in each sub-segment of the global real-time bidding market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on auction type, advertisement format, application and device.

Breakup by Auction Type:

  • Open Auction
  • Invitation-Auction

Breakup by Advertisement Format:

  • Video
  • Image

Breakup by Application:

  • Media & Entertainment
  • Retail and E-commerce
  • Games
  • Travel & Luxury
  • Mobile Applications
  • Others

Breakup by Device:

  • Mobile
  • Desktop
  • Others

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Argentina
  • Colombia
  • Chile
  • Peru
  • Others
  • Middle East and Africa
  • Turkey
  • Saudi Arabia
  • Iran
  • United Arab Emirates
  • Others

Competitive Landscape:

  • The competitive landscape of the industry has also been examined with some of the key players being Adobe Inc., AppNexus Inc., Criteo SA, Facebook Inc., Google LLC, Match2One AB, MediaMath, Inc., MoPub/ Twitter, Inc., PubMatic, Inc., Salesforce.com, inc., Smaato, Inc., The Rubicon Project, Inc., Verizon Media, WPP plc, Yandex Europe AG.

Key Questions Answered in This Report:

  • 1. What was the size of the global real-time bidding market in 2022?
  • 2. What is the expected growth rate of the global real-time bidding market during 2023-2028?
  • 3. What are the key factors driving the global real-time bidding market?
  • 4. What has been the impact of COVID-19 on the global real-time bidding market?
  • 5. What is the breakup of the global real-time bidding market based on the auction type?
  • 6. What is the breakup of the global real-time bidding market based on the advertisement format?
  • 7. What is the breakup of the global real-time bidding market based on application?
  • 8. What is the breakup of the global real-time bidding market based on the device?
  • 9. What are the key regions in the global real-time bidding market?
  • 10. Who are the key players/companies in the global real-time bidding market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Real-Time Bidding Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Auction Type

  • 6.1 Open Auction
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Invitation-Auction
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Advertisement Format

  • 7.1 Video
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Image
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Application

  • 8.1 Media & Entertainment
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Retail and E-commerce
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Games
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Travel & Luxury
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Mobile Applications
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 Others
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast

9 Market Breakup by Device

  • 9.1 Mobile
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Desktop
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Others
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Argentina
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
    • 10.4.4 Colombia
      • 10.4.4.1 Market Trends
      • 10.4.4.2 Market Forecast
    • 10.4.5 Chile
      • 10.4.5.1 Market Trends
      • 10.4.5.2 Market Forecast
    • 10.4.6 Peru
      • 10.4.6.1 Market Trends
      • 10.4.6.2 Market Forecast
    • 10.4.7 Others
      • 10.4.7.1 Market Trends
      • 10.4.7.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Turkey
      • 10.5.1.1 Market Trends
      • 10.5.1.2 Market Forecast
    • 10.5.2 Saudi Arabia
      • 10.5.2.1 Market Trends
      • 10.5.2.2 Market Forecast
    • 10.5.3 Iran
      • 10.5.3.1 Market Trends
      • 10.5.3.2 Market Forecast
    • 10.5.4 United Arab Emirates
      • 10.5.4.1 Market Trends
      • 10.5.4.2 Market Forecast
    • 10.5.5 Others
      • 10.5.5.1 Market Trends
      • 10.5.5.2 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

  • 12.1 Overview
  • 12.2 Inbound Logistics
  • 12.3 Operations
  • 12.4 Outbound Logistics
  • 12.5 Marketing and Sales
  • 12.6 Service

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Adobe Inc.
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 AppNexus Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Criteo SA
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
    • 15.3.4 Facebook Inc.
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Google LLC
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 SWOT Analysis
    • 15.3.6 Match2One AB
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
    • 15.3.7 MediaMath, Inc.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 MoPub/ Twitter, Inc.
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 PubMatic, Inc.
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
    • 15.3.10 Salesforce.com, inc.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Smaato, Inc.
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
    • 15.3.12 The Rubicon Project, Inc.
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio
      • 15.3.12.3 Financials
    • 15.3.13 Verizon Media
      • 15.3.13.1 Company Overview
      • 15.3.13.2 Product Portfolio
    • 15.3.14 WPP plc
      • 15.3.14.1 Company Overview
      • 15.3.14.2 Product Portfolio
      • 15.3.14.3 Financials
      • 15.3.14.4 SWOT Analysis
    • 15.3.15 Yandex Europe AG
      • 15.3.15.1 Company Overview
      • 15.3.15.2 Product Portfolio