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1225211

印刷広告の世界市場レポート・予測 2023-2028年

Global Print Advertising Market Report & Forecast 2023-2028
出版日: | 発行: IMARC | ページ情報: 英文 104 Pages | 納期: 2～3営業日

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印刷広告の世界市場レポート・予測 2023-2028年
出版日: 2023年02月03日
発行: IMARC
ページ情報: 英文 104 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の印刷広告市場規模は、2022年に334億米ドルに達しました。今後、IMARC Groupは、2028年には281億米ドルに達すると予測しています。

印刷広告は、新聞や消費者向け雑誌を含む、最も古く、最も普及しているメディア形態の一つです。印刷広告は、クリエイティブで魅力的、かつ汎用性が高く、世界中の多くの人が簡単にアクセスできる広告形態です。さらに、綿密な分析、出来事の報道、迅速で安価、かつ具体的なニュースや広告の大量流通など、数多くの利点を備えています。その結果、世界中の広告主に広く好まれています。

プリント広告の市場動向

  • 市場の成長が鈍化し、インターネットやデジタルといった新しい広告媒体との競合があるにもかかわらず、印刷広告は依然として世界の広告市場で大きなシェアを占めています。例えば、世界の人口の大部分は、新聞や雑誌を読む習慣がある、あるいは教養ある家庭の立派さの象徴と考えているため、今でも新聞や雑誌を購読しています。さらに、紙媒体はデジタル媒体に比べて邪魔にならず、読者は時間制限や中断なしに好きなときに広告を見ることができます。
  • しかし、高速インターネット接続の普及とデジタル広告の導入が進み、世界的に印刷メディアの需要にマイナスの影響を与えています。デジタル広告は比較的安価でアクセスしやすく、インタラクティブなため、世界中の広告主の間で絶大な人気を博しています。また、スマートフォンの売れ行きが好調なことに加え、ほとんどの雑誌や新聞がデジタル形式で提供されているため、大衆の間で紙媒体の読者層に影響を与えています。また、コロナウイルス（COVID-19）の発生とそれに伴う閉鎖措置は、紙媒体の流通を妨げ、市場全体の成長を低下させています。

主要市場のセグメンテーション

  • IMARC Groupは、世界の印刷広告市場レポートの各サブセグメントにおける主要動向の分析を、2023年から2028年までの世界および地域レベルでの予測とともに提供しています。当レポートでは、市場をタイプ別、産業別に分類しています。

タイプ別の内訳

  • 新聞広告
  • 雑誌広告
  • 現在、新聞広告が市場全体の大半を占めています。

業種別の内訳

  • 小売
  • 電機・通信
  • 保険・金融
  • その他

地域別の内訳

  • アジア太平洋地域
  • 欧州・中東・アフリカ地域
  • 北米
  • ラテンアメリカ
  • 現在、アジア太平洋地域は、市場において主要な地位を占めています。

目次

第1章 序文

第2章 調査手法と範囲

  • 調査の目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 予測手法

第3章 イントロダクション

  • 概要
  • エグゼクティブサマリー
  • 主要な業界動向

第4章 世界の広告市場

  • 現在の市場動向と過去の市場動向
  • 各セグメント別のパフォーマンス
  • 各地域のパフォーマンス
  • キープレーヤーとその市場シェア
  • 市場予測

第5章 印刷広告の世界市場

  • 市場概要
  • 現在の市場動向と過去の市場動向
  • COVID-19のインパクト
  • タイプ別市場内訳
  • 地域別市場内訳
    • アジア太平洋地域
      • 市場の現状と動向
      • 市場予測
    • 欧州・中東・アフリカ地域
      • 現在の市場動向と過去の市場動向
      • 市場展望
    • 北米
      • 現在の市場動向と過去の市場動向
      • 市場展望
    • ラテンアメリカ
      • 現在の市場動向と過去の市場動向
      • 市場予測
  • 新聞広告
    • 広告収入新聞広告収入の現状と過去の市場動向
    • 発行部数収入市場動向の現状と推移
    • 地域別市場内訳
    • 主要新聞社読者数別パフォーマンス
    • 市場予測
  • 雑誌広告
    • 広告収入市場の現状と動向
    • 発行部数収入市場の現状と動向
    • 地域別市場内訳
    • 主要雑誌読者数別パフォーマンス
    • 市場規模予測
  • 業界別市場内訳
    • 小売
      • 現在の市場動向と過去の市場動向
      • 市場予測
    • エレクトロニクスと通信
      • 現在の市場動向と過去の市場動向
      • 市場展望
    • 保険・金融
      • 現在の市場動向と過去の市場動向
      • 市場予測
    • その他
      • 現在の市場動向と過去の市場動向
      • 市場予測
  • 市場予測
  • 印刷広告のプライシングモデル
  • SWOT分析
    • 概要
    • 強み
    • 弱み
    • 機会
    • 脅威（スレット
  • バリューチェーン分析
    • 調査・研究
    • コンテンツ開発
    • 広告代理店
    • 印刷広告メディア
    • オーディエンス
  • ポーターズファイブフォース分析
    • 供給企業の交渉力
    • 買い手の交渉力
    • 代替品の脅威
    • 競争企業間の競合関係
    • 新規参入業者の脅威
  • 主要な課題

第6章 印刷広告の世界市場競合情勢

  • 市場構造
  • 主要企業のプロファイル
図表

List of Figures

  • Figure 1: Global: Print Advertising Market: Major Drivers and Challenges
  • Figure 2: Global: Advertising Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Advertising Market: Breakup by Segment (in %), 2022
  • Figure 4: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2017 and 2022
  • Figure 5: Global: Advertising Market: Regional Breakup (in %), 2022
  • Figure 6: Global: Advertising Market: Share of Key Players (in %)
  • Figure 7: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 8: Global: Advertising Market Forecast: Breakup by Segment (in %), 2028
  • Figure 9: Global: Advertising Market Forecast: Regional Breakup (in %), 2028
  • Figure 10: Global: Print Advertising Market: Sales Value (in Billion US$), 2017-2022
  • Figure 11: Global: Print Advertising Market: Breakup by Segment (in %), 2017-2022
  • Figure 12: Global: Print Advertising Market: Value Breakup by Region (in %), 2023 and 2028
  • Figure 13: Global: Print Advertising Market Forecast: Breakup by Segment (in %), 2023-2028
  • Figure 14: Asia Pacific: Print Advertising Market: Sales Value (in Billion US$), 2017 and 2022
  • Figure 15: Asia Pacific: Print Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 16: EMEA: Print Advertising Market: Sales Value (in Billion US$), 2017 and 2022
  • Figure 17: EMEA: Print Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 18: North America: Print Advertising Market: Sales Value (in Billion US$), 2017 and 2022
  • Figure 19: North America: Print Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 20: Latin America: Print Advertising Market: Sales Value (in Billion US$), 2017 and 2022
  • Figure 21: Latin America: Print Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 22: Global: Print (Newspaper) Advertising Market: Sales Value (in Billion US$), 2017-2022
  • Figure 23: Global: Circulation Revenue of Newspapers (in Billion US$)
  • Figure 24: Global: Print (Newspaper) Advertising Market: Value Breakup by Region (in %), 2022
  • Figure 25: Global: Print (Newspaper) Advertising Market: Top Newspapers by Circulation (in 000)
  • Figure 26: Global: Print (Newspaper) Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 27: Global: Print (Magazine) Advertising Market: Sales Value (in Billion US$), 2017-2022
  • Figure 28: Global: Circulation Revenue of Magazines (in Billion US$)
  • Figure 29: Global: Print (Magazine) Advertising Market: Value Breakup by Region (in %), 2022
  • Figure 30: Global: Print (Magazine) Advertising Market: Top Magazines by Readership (in Million)
  • Figure 31: Global: Print (Magazine) Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 32: Global: Print Advertising Market: Breakup by Industry (in %), 2022
  • Figure 33: Global: Print Advertising (Retail) Market: Sales Value (in Billion US$), 2017 and 2022
  • Figure 34: Global: Print Advertising (Retail) Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 35: Global: Print Advertising (Electronics and Telecommunications) Market: Sales Value (in Billion US$), 2017 and 2022
  • Figure 36: Global: Print Advertising (Electronics and Telecommunications) Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 37: Global: Print Advertising (Insurance and Finance) Market: Sales Value (in Billion US$), 2017 and 2022
  • Figure 38: Global: Print Advertising (Insurance and Finance) Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 39: Global: Print Advertising (Other Industries) Market: Sales Value (in Billion US$), 2017 and 2022
  • Figure 40: Global: Print Advertising (Other Industries) Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 41: Global: Print Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 42: Global: Print Advertising Industry: SWOT Analysis
  • Figure 43: Global: Print Advertising Industry: Value Chain Analysis
  • Figure 44: Global: Print Advertising Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Advertising Market: Performance of Various Segments, (in Billion US$), 2017-2022
  • Table 2: Global: Advertising Market Forecast: Breakup by Segment (in Billion US$), 2023-2028
  • Table 3: Global: Advertising Market Forecast: Breakup by Region (in Billion US$), 2023-2028
  • Table 4: Global: Advertising Market Forecast: Breakup by Industry (in Billion US$), 2023-2028
  • Table 5: Global: Print Advertising Market Forecast: Breakup by Type (in Billion US$), 2023-2028
  • Table 6: Global: Print Advertising Market Forecast: Breakup by Region (in Billion US$), 2023-2028
  • Table 7: Global: Print Advertising Market Forecast: Breakup by Industry (in Billion US$), 2023-2028
  • Table 8: Global: Print Advertising Market: Competitive Structure
目次
Product Code: SR1423A52_Report

The global print advertising market size reached US$ 33.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 28.1 Billion by 2028.

Print advertising is one of the oldest and most widespread forms of media, which includes newspapers and consumer magazines. It is a creative, engaging, versatile and readily available form of advertising easily accessible to most people across the globe. In addition, it offers numerous advantages, such as in-depth analysis, coverage of events and mass circulation of quick, inexpensive, and tangible news and advertisements. As a result, it is widely preferred by advertisers worldwide.

Print Advertising Market Trends:

  • Despite the market's declining growth and the competition from the newer advertising media, such as internet and digital, print advertising still accounts for a significant share in the global advertising market. For instance, a large portion of the global population still subscribes to newspapers and magazines either because they are habitual of reading it or consider it a symbol of respectability for educated families. Moreover, print media is less intrusive as compared to its digital counterparts and allows readers to view the advertisements at their leisure without any time limit or interruptions.
  • However, the increasing penetration of high-speed internet connectivity and the introduction of digital advertisements is negatively impacting the demand for print media across the globe. As digital advertisements are relatively cheaper, easy to access, and interactive, they are gaining immense popularity among advertisers around the world. This, along with the boosting sales of smartphones, is impacting the readership of print media among the masses, as most journals and newspapers are now available in digital form. Apart from this, the coronavirus diseases (COVID-19) outbreak and the subsequent impositions of lockdown have hampered the distribution of print media, thereby declining the overall growth of the market.

Key Market Segmentation:

  • IMARC Group provides an analysis of the key trends in each sub-segment of the global print advertising market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on type and industry.

Breakup by Type:

  • Newspaper Advertising
  • Magazine Advertising
  • Presently, newspaper advertising accounts for the majority of the total market share.

Breakup by Industry:

  • Retail
  • Electronics and Telecommunications
  • Insurance and Finance
  • Others

Breakup by Region:

  • Asia Pacific
  • Europe, Middle East, and Africa
  • North America
  • Latin America
  • At present, Asia Pacific enjoys the leading position in the market.

Competitive Landscape:

  • The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry.
  • Key Questions Answered in This Report
  • 1. What was the size of the global print advertising market in 2022?
  • 2. What are the key factors driving the global print advertising market?
  • 3. What has been the impact of COVID-19 on the global print advertising market?
  • 4. What is the breakup of the global print advertising market based on the type?
  • 5. What are the key regions in the global print advertising market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Introduction

  • 3.1 Overview
  • 3.2 Executive Summary
  • 3.3 Key Industry Trends

4 Global Advertising Market

  • 4.1 Current and Historical Market Trends
  • 4.2 Performance of Various Segments
  • 4.3 Performance of Various Regions
  • 4.4 Key Players and their Market Shares
  • 4.5 Market Forecast

5 Global Print Advertising Market

  • 5.1 Market Overview
  • 5.2 Current and Historical Market Trends
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Type
  • 5.5 Market Breakup by Region
    • 5.5.1 Asia Pacific
      • 5.5.1.1 Current and Historical Market Trends
      • 5.5.1.2 Market Forecast
    • 5.5.2 Europe, Middle East and Africa
      • 5.5.2.1 Current and Historical Market Trends
      • 5.5.2.2 Market Forecast
    • 5.5.3 North America
      • 5.5.3.1 Current and Historical Market Trends
      • 5.5.3.2 Market Forecast
    • 5.5.4 Latin America
      • 5.5.4.1 Current and Historical Market Trends
      • 5.5.4.2 Market Forecast
  • 5.6 Newspaper Advertising
    • 5.6.1 Advertising Revenue: Current and Historical Market Trends
    • 5.6.2 Circulation Revenue: Current and Historical Market Trends
    • 5.6.3 Market Breakup by Region
    • 5.6.4 Major Newspapers: Performance by Readership
    • 5.6.5 Market Forecast
  • 5.7 Magazine Advertising
    • 5.7.1 Advertising Revenue: Current and Historical Market Trends
    • 5.7.2 Circulation Revenue: Current and Historical Market Trends
    • 5.7.3 Market Breakup by Region
    • 5.7.4 Major Magazines: Performance by Readership
    • 5.7.5 Market Forecast
  • 5.8 Market Breakup by Industry
    • 5.8.1 Retail
      • 5.8.1.1 Current and Historical Market Trends
      • 5.8.1.2 Market Forecast
    • 5.8.2 Electronics and Telecommunications
      • 5.8.2.1 Current and Historical Market Trends
      • 5.8.2.2 Market Forecast
    • 5.8.3 Insurance and Finance
      • 5.8.3.1 Current and Historical Market Trends
      • 5.8.3.2 Market Forecast
    • 5.8.4 Others
      • 5.8.4.1 Current and Historical Market Trends
      • 5.8.4.2 Market Forecast
  • 5.9 Market Forecast
  • 5.10 Print Advertising Pricing Models
  • 5.11 SWOT Analysis
    • 5.11.1 Overview
    • 5.11.2 Strengths
    • 5.11.3 Weaknesses
    • 5.11.4 Opportunities
    • 5.11.5 Threats
  • 5.12 Value Chain Analysis
    • 5.12.1 Research
    • 5.12.2 Content Development
    • 5.12.3 Advertising Agencies
    • 5.12.4 Print Advertising Media
    • 5.12.5 Audience
  • 5.13 Porters Five Forces Analysis
    • 5.13.1 Bargaining Power of Suppliers
    • 5.13.2 Bargaining Power of Buyers
    • 5.13.3 Threat of Substitutes
    • 5.13.4 Competitive Rivalry
    • 5.13.5 Threat of New Entrants
  • 5.14 Key Challenges

6 Global Print Advertising Market: Competitive Landscape

  • 6.1 Market Structure
  • 6.2 Profiles of Leading Players