印刷看板材料市場の2030年までの予測：材料別、用途別、エンドユーザー別、地域別の世界分析

Stratistics MRCによると、世界の印刷看板材料市場は2023年に451億567万米ドルに達し、2030年には682億7,141万米ドルに達すると予測されており、予測期間中は6.1％のCAGRで成長すると見込まれています。 印刷看板は、最も効果的かつ効率的な広告の1つです。

印刷看板材料は、視覚的コミュニケーション、広告、情報表示に使用される多様な印刷材料を包含します。これらの材料は、小売、ホスピタリティ、イベントなどの業界全体で様々な目的に役立っています。これらの資材は、ブランドの認知度を高め、情報を伝達し、さまざまな空間や製品の全体的な視覚的魅力を高める上で重要な役割を果たしています。

米国家庭外広告協会（OAAA）によると、米国では2020年6月と比較して、家庭外（OOH）広告・マーケティング収入は33.4％増加し、2021年には44億3,000万米ドル以上に達しました。

広告・マーケティング活動の増加

企業が消費者の注目を集め、ブランドの認知度を高める努力を強化するにつれ、バナー、ポスター、看板などの印刷看板材料の需要が高まっています。これらの素材はインパクトのあるコミュニケーションツールとして機能し、販促キャンペーンに視覚的かつ情報的な媒体を提供します。さらに、印刷技術の進歩により、費用対効果が高く、高品質でカスタマイズ可能なソリューションがさらに可能になり、拡大し続ける広告・マーケティングにおいて印刷看板材料の重要な役割が強化されています。

バーチャル広告の台頭

ダイナミックでインタラクティブなデジタル・ディスプレイは、仮想現実や拡張現実を採用する企業において、印刷された看板に取って代わりつつあります。印刷物の静的な性質は、没入的で適応可能な代替手段を提供するバーチャル広告によって課題されています。バーチャル体験への欲求の高まりを受けて、マーケティング資金が物理的な看板から転用される可能性があり、これは従来の市場に影響を与えると思われます。

デジタル印刷の進歩

UV印刷、ラテックス印刷、大判デジタル印刷機など、デジタル印刷技術の絶え間ない革新により、メーカーは高品質でコスト効率が高く、カスタマイズ可能なソリューションを提供できるようになった。鮮やかな色彩と複雑なデザインを生み出す能力を備えたデジタル印刷は、視覚的に説得力のある看板を求める企業の進化する要求に応えます。こうした進歩を活用する市場力学は、ダイナミックで視覚に訴える、パーソナライズされた印刷看板材料への嗜好の高まりに対応し、市場での競争力を高め、さまざまな業界の広告主の多様なニーズに対応することができます。

インハウス印刷との競合

インハウスオペレーションは、より高い柔軟性、カスタマイズ性、品質管理を提供します。この動向は、従来の外部印刷プロバイダーに対する課題であり、専門サービス、業界の専門知識、付加価値の提供を通じて戦略的差別化を図る必要があります。また、印刷工程全体を直接管理することで、品質のばらつき、コミュニケーションの課題、潜在的な遅延など、外注に関連するリスクを軽減したいと考える企業もあります。したがって、こうした要因が市場の成長を妨げています。

COVID-19の影響

COVID-19の流行は、小売やイベントなどの分野における需要の減少により、一時的な景気後退を引き起こしています。ロックダウンやサプライチェーンの混乱は生産と流通に影響を与えました。しかし、安全衛生標識の重視、eコマースにおける包装資材の需要増、屋外広告の緩やかな回復により、ある程度の回復力が見られました。業界は、プロジェクトの遅れやマーケティングの優先順位の変化といった課題に直面したが、新たなニーズから生じる機会にも適応し、パンデミックの間、不確実性を乗り切り、進化する市場の需要に合わせる能力を示しました。

予測期間中、ポスター分野が最大となる見込み

ポスター分野が最大のシェアを占めると推定されます。ポスターは汎用性の高い印刷物であり、プロモーション、広告、情報表示などに広く採用されています。メッセージを効果的に伝えるために、小売、娯楽、イベントなどさまざまな業界で採用されています。さらに、手頃な価格と配布のしやすさから、あらゆる規模の企業にとって利用しやすいマーケティングツールとなっています。製品発表、イベント、ブランディング・キャンペーンのいずれにおいても、ポスターは視認性を高め、幅広い聴衆にメッセージを伝える上で重要な役割を果たしています。

予測期間中にCAGRが最も高くなると予想される小売セグメント

小売分野は、予測期間中に有利な成長を遂げると予測されています。小売業では、バナー、ポスター、棚札、フロアグラフィックなどの印刷看板材料が、ショッピング体験の向上、製品情報の伝達、販売促進のために戦略的に使用されています。印刷看板の視覚的な魅力と戦略的な配置は、ブランドの可視性、販促キャンペーン、顧客にとって魅力的な環境づくりに貢献します。ビジュアルマーチャンダイジングの不可欠な要素として、小売業における印刷看板は、消費者行動に影響を与え、商品を紹介し、強力なブランドプレゼンスを確立する上で重要な役割を果たしています。

最もシェアの高い地域

アジア太平洋地域は、急速な都市化、小売活動の増加、広告業界の活況により、予測期間中に最大の市場シェアを獲得しました。高度な印刷技術の採用、可処分所得の増加、効果的なマーケティング戦略の必要性などが成長を後押ししています。地域の文化的嗜好や政府の取り組みも市場に影響を与えています。企業がデジタルトランスフォーメーションを受け入れる中、アジア太平洋地域の印刷看板材料市場は、ビジュアルコミュニケーションへの伝統的アプローチと革新的アプローチの融合を反映しています。

CAGRが最も高い地域：

北米は、小売、ホスピタリティ、イベントにおける印刷看板材料の需要が高く、米国とカナダが主要な貢献国であるため、予測期間中に収益性の高い成長が見込まれます。この地域の市場は、持続可能性、デジタル印刷の進歩、ダイナミックなビジュアル・コミュニケーション戦略に重点を置いていることが特徴です。ブランドアイデンティティと消費者エンゲージメントを重視する北米の印刷看板材料市場は、伝統的なアプローチと最先端のアプローチを融合させ、競合が激しくデジタル化が進む環境における企業の進化する要求に応えています。

無料のカスタマイズサービス

本レポートをご購読のお客様には、以下の無料カスタマイズオプションのいずれかをご利用いただけます：

• 企業プロファイル
  • 追加市場プレーヤーの包括的プロファイリング（3社まで）
  • 主要企業のSWOT分析（3社まで）
• 地域セグメンテーション
  • 顧客の関心に応じた主要国の市場推計・予測・CAGR（注：フィージビリティチェックによる）
• 競合ベンチマーキング
  • 製品ポートフォリオ、地理的プレゼンス、戦略的提携に基づく主要企業のベンチマーキング。

目次

第1章 エグゼクティブサマリー

第2章 序文

• 概要
• ステークホルダー
• 調査範囲
• 調査手法
  • データマイニング
  • データ分析
  • データ検証
  • 調査アプローチ
• 調査ソース
  • 1次調査ソース
  • 2次調査ソース
  • 前提条件

第3章 市場動向分析

• 促進要因
• 抑制要因
• 機会
• 脅威
• アプリケーション分析
• エンドユーザー分析
• 新興市場
• COVID-19の影響

第4章 ポーターのファイブフォース分析

• 供給企業の交渉力
• 買い手の交渉力
• 代替品の脅威
• 新規参入業者の脅威
• 競合企業間の敵対関係

第5章 世界の印刷看板材料市場：材料別

• プラスチック
• 紙と板紙
• 金属
• その他の素材

第6章 世界の印刷看板材料市場：用途別

• PoPディスプレイ
• ポスター
• バックライト付きディスプレイ
• 旗と背景
• 看板のバナー
• その他の用途

第7章 世界の印刷看板材料市場：エンドユーザー別

• 小売り
• BFSI
• 輸送と物流
• スポーツとエンターテイメント
• ヘルスケア
• その他のエンドユーザー

第8章 世界の印刷看板材料市場：地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • イタリア
  • フランス
  • スペイン
  • その他欧州
• アジア太平洋地域
  • 日本
  • 中国
  • インド
  • オーストラリア
  • ニュージーランド
  • 韓国
  • その他アジア太平洋地域
• 南米
  • アルゼンチン
  • ブラジル
  • チリ
  • その他南米
• 中東とアフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • カタール
  • 南アフリカ
  • その他中東とアフリカ

第9章 主な発展

• 契約、パートナーシップ、コラボレーション、合弁事業
• 買収と合併
• 新製品の発売
• 事業拡大
• その他の主要戦略

第10章 企業プロファイル

• 3A Composites GmbH
• Spandex AG
• Avery Dennison Corp
• Lintec Europe（UK）Ltd
• IGEPA group GmbH & Co KG
• ORAFOL Europe GmbH
• Antalis
• Vink Holdings Ltd
• Inapa Investimentos Particip Gestao SA
• Thyssenkrupp Materials Services GmbH
• MegaPrint Inc.
• Signage Wow
• NextDayFlyers
• Helloprint

List of Tables

• Table 1 Global Printed Signage Materials Market Outlook, By Region (2021-2030) ($MN)
• Table 2 Global Printed Signage Materials Market Outlook, By Material (2021-2030) ($MN)
• Table 3 Global Printed Signage Materials Market Outlook, By Plastic (2021-2030) ($MN)
• Table 4 Global Printed Signage Materials Market Outlook, By Paper and Paperboard (2021-2030) ($MN)
• Table 5 Global Printed Signage Materials Market Outlook, By Metal (2021-2030) ($MN)
• Table 6 Global Printed Signage Materials Market Outlook, By Other Materials (2021-2030) ($MN)
• Table 7 Global Printed Signage Materials Market Outlook, By Application (2021-2030) ($MN)
• Table 8 Global Printed Signage Materials Market Outlook, By PoP Displays (2021-2030) ($MN)
• Table 9 Global Printed Signage Materials Market Outlook, By Posters (2021-2030) ($MN)
• Table 10 Global Printed Signage Materials Market Outlook, By Backlit Displays (2021-2030) ($MN)
• Table 11 Global Printed Signage Materials Market Outlook, By Flags and Backdrops (2021-2030) ($MN)
• Table 12 Global Printed Signage Materials Market Outlook, By Billboards' Banners (2021-2030) ($MN)
• Table 13 Global Printed Signage Materials Market Outlook, By Other Applications (2021-2030) ($MN)
• Table 14 Global Printed Signage Materials Market Outlook, By End User (2021-2030) ($MN)
• Table 15 Global Printed Signage Materials Market Outlook, By Retail (2021-2030) ($MN)
• Table 16 Global Printed Signage Materials Market Outlook, By BFSI (2021-2030) ($MN)
• Table 17 Global Printed Signage Materials Market Outlook, By Transportation and Logistics (2021-2030) ($MN)
• Table 18 Global Printed Signage Materials Market Outlook, By Sports and Entertainment (2021-2030) ($MN)
• Table 19 Global Printed Signage Materials Market Outlook, By Healthcare (2021-2030) ($MN)
• Table 20 Global Printed Signage Materials Market Outlook, By Other End Users (2021-2030) ($MN)
• Table 21 North America Printed Signage Materials Market Outlook, By Country (2021-2030) ($MN)
• Table 22 North America Printed Signage Materials Market Outlook, By Material (2021-2030) ($MN)
• Table 23 North America Printed Signage Materials Market Outlook, By Plastic (2021-2030) ($MN)
• Table 24 North America Printed Signage Materials Market Outlook, By Paper and Paperboard (2021-2030) ($MN)
• Table 25 North America Printed Signage Materials Market Outlook, By Metal (2021-2030) ($MN)
• Table 26 North America Printed Signage Materials Market Outlook, By Other Materials (2021-2030) ($MN)
• Table 27 North America Printed Signage Materials Market Outlook, By Application (2021-2030) ($MN)
• Table 28 North America Printed Signage Materials Market Outlook, By PoP Displays (2021-2030) ($MN)
• Table 29 North America Printed Signage Materials Market Outlook, By Posters (2021-2030) ($MN)
• Table 30 North America Printed Signage Materials Market Outlook, By Backlit Displays (2021-2030) ($MN)
• Table 31 North America Printed Signage Materials Market Outlook, By Flags and Backdrops (2021-2030) ($MN)
• Table 32 North America Printed Signage Materials Market Outlook, By Billboards' Banners (2021-2030) ($MN)
• Table 33 North America Printed Signage Materials Market Outlook, By Other Applications (2021-2030) ($MN)
• Table 34 North America Printed Signage Materials Market Outlook, By End User (2021-2030) ($MN)
• Table 35 North America Printed Signage Materials Market Outlook, By Retail (2021-2030) ($MN)
• Table 36 North America Printed Signage Materials Market Outlook, By BFSI (2021-2030) ($MN)
• Table 37 North America Printed Signage Materials Market Outlook, By Transportation and Logistics (2021-2030) ($MN)
• Table 38 North America Printed Signage Materials Market Outlook, By Sports and Entertainment (2021-2030) ($MN)
• Table 39 North America Printed Signage Materials Market Outlook, By Healthcare (2021-2030) ($MN)
• Table 40 North America Printed Signage Materials Market Outlook, By Other End Users (2021-2030) ($MN)
• Table 41 Europe Printed Signage Materials Market Outlook, By Country (2021-2030) ($MN)
• Table 42 Europe Printed Signage Materials Market Outlook, By Material (2021-2030) ($MN)
• Table 43 Europe Printed Signage Materials Market Outlook, By Plastic (2021-2030) ($MN)
• Table 44 Europe Printed Signage Materials Market Outlook, By Paper and Paperboard (2021-2030) ($MN)
• Table 45 Europe Printed Signage Materials Market Outlook, By Metal (2021-2030) ($MN)
• Table 46 Europe Printed Signage Materials Market Outlook, By Other Materials (2021-2030) ($MN)
• Table 47 Europe Printed Signage Materials Market Outlook, By Application (2021-2030) ($MN)
• Table 48 Europe Printed Signage Materials Market Outlook, By PoP Displays (2021-2030) ($MN)
• Table 49 Europe Printed Signage Materials Market Outlook, By Posters (2021-2030) ($MN)
• Table 50 Europe Printed Signage Materials Market Outlook, By Backlit Displays (2021-2030) ($MN)
• Table 51 Europe Printed Signage Materials Market Outlook, By Flags and Backdrops (2021-2030) ($MN)
• Table 52 Europe Printed Signage Materials Market Outlook, By Billboards' Banners (2021-2030) ($MN)
• Table 53 Europe Printed Signage Materials Market Outlook, By Other Applications (2021-2030) ($MN)
• Table 54 Europe Printed Signage Materials Market Outlook, By End User (2021-2030) ($MN)
• Table 55 Europe Printed Signage Materials Market Outlook, By Retail (2021-2030) ($MN)
• Table 56 Europe Printed Signage Materials Market Outlook, By BFSI (2021-2030) ($MN)
• Table 57 Europe Printed Signage Materials Market Outlook, By Transportation and Logistics (2021-2030) ($MN)
• Table 58 Europe Printed Signage Materials Market Outlook, By Sports and Entertainment (2021-2030) ($MN)
• Table 59 Europe Printed Signage Materials Market Outlook, By Healthcare (2021-2030) ($MN)
• Table 60 Europe Printed Signage Materials Market Outlook, By Other End Users (2021-2030) ($MN)
• Table 61 Asia Pacific Printed Signage Materials Market Outlook, By Country (2021-2030) ($MN)
• Table 62 Asia Pacific Printed Signage Materials Market Outlook, By Material (2021-2030) ($MN)
• Table 63 Asia Pacific Printed Signage Materials Market Outlook, By Plastic (2021-2030) ($MN)
• Table 64 Asia Pacific Printed Signage Materials Market Outlook, By Paper and Paperboard (2021-2030) ($MN)
• Table 65 Asia Pacific Printed Signage Materials Market Outlook, By Metal (2021-2030) ($MN)
• Table 66 Asia Pacific Printed Signage Materials Market Outlook, By Other Materials (2021-2030) ($MN)
• Table 67 Asia Pacific Printed Signage Materials Market Outlook, By Application (2021-2030) ($MN)
• Table 68 Asia Pacific Printed Signage Materials Market Outlook, By PoP Displays (2021-2030) ($MN)
• Table 69 Asia Pacific Printed Signage Materials Market Outlook, By Posters (2021-2030) ($MN)
• Table 70 Asia Pacific Printed Signage Materials Market Outlook, By Backlit Displays (2021-2030) ($MN)
• Table 71 Asia Pacific Printed Signage Materials Market Outlook, By Flags and Backdrops (2021-2030) ($MN)
• Table 72 Asia Pacific Printed Signage Materials Market Outlook, By Billboards' Banners (2021-2030) ($MN)
• Table 73 Asia Pacific Printed Signage Materials Market Outlook, By Other Applications (2021-2030) ($MN)
• Table 74 Asia Pacific Printed Signage Materials Market Outlook, By End User (2021-2030) ($MN)
• Table 75 Asia Pacific Printed Signage Materials Market Outlook, By Retail (2021-2030) ($MN)
• Table 76 Asia Pacific Printed Signage Materials Market Outlook, By BFSI (2021-2030) ($MN)
• Table 77 Asia Pacific Printed Signage Materials Market Outlook, By Transportation and Logistics (2021-2030) ($MN)
• Table 78 Asia Pacific Printed Signage Materials Market Outlook, By Sports and Entertainment (2021-2030) ($MN)
• Table 79 Asia Pacific Printed Signage Materials Market Outlook, By Healthcare (2021-2030) ($MN)
• Table 80 Asia Pacific Printed Signage Materials Market Outlook, By Other End Users (2021-2030) ($MN)
• Table 81 South America Printed Signage Materials Market Outlook, By Country (2021-2030) ($MN)
• Table 82 South America Printed Signage Materials Market Outlook, By Material (2021-2030) ($MN)
• Table 83 South America Printed Signage Materials Market Outlook, By Plastic (2021-2030) ($MN)
• Table 84 South America Printed Signage Materials Market Outlook, By Paper and Paperboard (2021-2030) ($MN)
• Table 85 South America Printed Signage Materials Market Outlook, By Metal (2021-2030) ($MN)
• Table 86 South America Printed Signage Materials Market Outlook, By Other Materials (2021-2030) ($MN)
• Table 87 South America Printed Signage Materials Market Outlook, By Application (2021-2030) ($MN)
• Table 88 South America Printed Signage Materials Market Outlook, By PoP Displays (2021-2030) ($MN)
• Table 89 South America Printed Signage Materials Market Outlook, By Posters (2021-2030) ($MN)
• Table 90 South America Printed Signage Materials Market Outlook, By Backlit Displays (2021-2030) ($MN)
• Table 91 South America Printed Signage Materials Market Outlook, By Flags and Backdrops (2021-2030) ($MN)
• Table 92 South America Printed Signage Materials Market Outlook, By Billboards' Banners (2021-2030) ($MN)
• Table 93 South America Printed Signage Materials Market Outlook, By Other Applications (2021-2030) ($MN)
• Table 94 South America Printed Signage Materials Market Outlook, By End User (2021-2030) ($MN)
• Table 95 South America Printed Signage Materials Market Outlook, By Retail (2021-2030) ($MN)
• Table 96 South America Printed Signage Materials Market Outlook, By BFSI (2021-2030) ($MN)
• Table 97 South America Printed Signage Materials Market Outlook, By Transportation and Logistics (2021-2030) ($MN)
• Table 98 South America Printed Signage Materials Market Outlook, By Sports and Entertainment (2021-2030) ($MN)
• Table 99 South America Printed Signage Materials Market Outlook, By Healthcare (2021-2030) ($MN)
• Table 100 South America Printed Signage Materials Market Outlook, By Other End Users (2021-2030) ($MN)
• Table 101 Middle East & Africa Printed Signage Materials Market Outlook, By Country (2021-2030) ($MN)
• Table 102 Middle East & Africa Printed Signage Materials Market Outlook, By Material (2021-2030) ($MN)
• Table 103 Middle East & Africa Printed Signage Materials Market Outlook, By Plastic (2021-2030) ($MN)
• Table 104 Middle East & Africa Printed Signage Materials Market Outlook, By Paper and Paperboard (2021-2030) ($MN)
• Table 105 Middle East & Africa Printed Signage Materials Market Outlook, By Metal (2021-2030) ($MN)
• Table 106 Middle East & Africa Printed Signage Materials Market Outlook, By Other Materials (2021-2030) ($MN)
• Table 107 Middle East & Africa Printed Signage Materials Market Outlook, By Application (2021-2030) ($MN)
• Table 108 Middle East & Africa Printed Signage Materials Market Outlook, By PoP Displays (2021-2030) ($MN)
• Table 109 Middle East & Africa Printed Signage Materials Market Outlook, By Posters (2021-2030) ($MN)
• Table 110 Middle East & Africa Printed Signage Materials Market Outlook, By Backlit Displays (2021-2030) ($MN)
• Table 111 Middle East & Africa Printed Signage Materials Market Outlook, By Flags and Backdrops (2021-2030) ($MN)
• Table 112 Middle East & Africa Printed Signage Materials Market Outlook, By Billboards' Banners (2021-2030) ($MN)
• Table 113 Middle East & Africa Printed Signage Materials Market Outlook, By Other Applications (2021-2030) ($MN)
• Table 114 Middle East & Africa Printed Signage Materials Market Outlook, By End User (2021-2030) ($MN)
• Table 115 Middle East & Africa Printed Signage Materials Market Outlook, By Retail (2021-2030) ($MN)
• Table 116 Middle East & Africa Printed Signage Materials Market Outlook, By BFSI (2021-2030) ($MN)
• Table 117 Middle East & Africa Printed Signage Materials Market Outlook, By Transportation and Logistics (2021-2030) ($MN)
• Table 118 Middle East & Africa Printed Signage Materials Market Outlook, By Sports and Entertainment (2021-2030) ($MN)
• Table 119 Middle East & Africa Printed Signage Materials Market Outlook, By Healthcare (2021-2030) ($MN)
• Table 120 Middle East & Africa Printed Signage Materials Market Outlook, By Other End Users (2021-2030) ($MN)

According to Stratistics MRC, the Global Printed Signage Materials Market is accounted for $45,105.67 million in 2023 and is expected to reach $68,271.41 million by 2030 growing at a CAGR of 6.1% during the forecast period. Printed signs are one of the most effective and efficient types of advertising. Printed signage materials encompass a diverse range of printed materials used for visual communication, advertising, and information display. These materials serve various purposes across industries, including retail, hospitality, events, and more. These materials play a crucial role in creating brand awareness, conveying information, and enhancing the overall visual appeal of various spaces and products.

According to the Out of Home Advertising Association of America (OAAA), in the US, compared to June 2020, out-of-home (OOH) advertising and marketing revenue increased by 33.4% and reached over US$ 4.43 billion in 2021.

Market Dynamics:

Driver:

Increasing advertising and marketing activities

As businesses intensify their efforts to capture consumer attention and enhance brand visibility, there is a heightened demand for printed signage materials like banners, posters, and billboards. These materials serve as impactful communication tools, providing a visual and informational medium for promotional campaigns. Moreover, advancements in printing technologies further enable cost-effective, high-quality, and customisable solutions, reinforcing the crucial role of printed signage materials in the ever-expanding landscape of advertising and marketing.

Restraint:

Rise of virtual advertising

Digital displays that are dynamic and interactive are replacing printed signage in enterprises as they adopt virtual and augmented reality. The static nature of printed materials is challenged by virtual advertising, which provides immersive and adaptable alternatives. Marketing funds may be diverted from physical signage in response to the growing desire for virtual experiences, which would affect the traditional market.

Opportunity:

Digital printing advancements

Continuous innovation in digital printing technologies, such as UV printing, latex printing, and large-format digital presses, enables manufacturers to offer high-quality, cost-effective, and customisable solutions. With the capability to produce vibrant colours and intricate designs, digital printing caters to the evolving demands of businesses for visually compelling signage. Manufacturers leveraging these advancements can meet the growing preference for dynamic, visually appealing, and personalised printed signage materials, positioning themselves competitively in the market and addressing the diverse needs of advertisers in various industries

Threat:

Competition from In-house printing

In-house operations offer greater flexibility, customisation, and quality control. This trend challenges traditional external printing providers, necessitating strategic differentiation through specialised services, industry expertise, and value-added offerings. Also, some businesses prefer to have direct control over the entire printing process, reducing the risks associated with outsourcing, such as variations in quality, communication challenges, and potential delays. Therefore, these factors are hampering market growth.

Covid-19 Impact

The COVID-19 pandemic is causing a temporary downturn due to reduced demand in sectors like retail and events. Lockdowns and supply chain disruptions affected production and distribution. However, the emphasis on health and safety signage, increased demand for packaging materials in e-commerce, and a gradual recovery in outdoor advertising offered some resilience. The industry faced challenges with delayed projects and a shift in marketing priorities, but it also adapted to opportunities arising from new needs, showcasing its ability to navigate uncertainties and align with evolving market demands during the pandemic.

The posters segment is expected to be the largest during the forecast period

The posters segment is estimated to hold the largest share. Posters are versatile printed materials that are widely employed for promotions, advertising, and informational displays. They are employed across various industries, including retail, entertainment, and events, to convey messages effectively. Moreover, their affordability and ease of distribution make them an accessible marketing tool for businesses of all sizes. Whether for product launches, events, or branding campaigns, posters play a significant role in enhancing visibility and communicating messages to a broad audience.

The retail segment is expected to have the highest CAGR during the forecast period

The retail segment is anticipated to have lucrative growth during the forecast period. In retail, printed signage materials such as banners, posters, shelf tags, and floor graphics are strategically used to enhance the shopping experience, convey product information, and drive sales. The visual appeal and strategic placement of printed signage contribute to brand visibility, promotional campaigns, and creating an engaging environment for customers. As an integral component of visual merchandising, printed signage in retail plays a crucial role in influencing consumer behaviour, showcasing products, and establishing a strong brand presence.

Region with largest share:

Asia Pacific commanded the largest market share during the extrapolated period owing to rapid urbanization, increasing retail activities, and a booming advertising industry. The growth is propelled by the adoption of advanced printing technologies, rising disposable incomes, and the need for effective marketing strategies. Localised cultural preferences and government initiatives also influence the market. As businesses embrace digital transformation, the Asia-Pacific Printed Signage Materials Market reflects a blend of traditional and innovative approaches to visual communication.

Region with highest CAGR:

North America is expected to witness profitable growth over the projection period, owing to The United States and Canada are key contributors, with high demand for printed signage materials in retail, hospitality, and events. The region's market is characterised by a focus on sustainability, digital printing advancements, and dynamic visual communication strategies. With a strong emphasis on brand identity and consumer engagement, North America's Printed Signage Materials Market showcases a blend of traditional and cutting-edge approaches to meet the evolving demands of businesses in a highly competitive and digitally driven environment.

Key players in the market

Some of the key players in the Printed Signage Materials Market include 3A Composites GmbH, Spandex AG, Avery Dennison Corp, Lintec Europe (UK) Ltd, IGEPA group GmbH & Co KG, ORAFOL Europe GmbH, Antalis, Vink Holdings Ltd, Inapa Investimentos Particip Gestao SA, Thyssenkrupp Materials Services GmbH, MegaPrint Inc., Signage Wow, NextDayFlyers and Helloprint.

Key Developments:

In September 2023, Avery Dennison has today announced its new AD Pure™ range, a portfolio of inlays and tags which are entirely PET plastic-free. The AD Pure™ line launches with AD Belt U9 Pure™, inlays and tags which are ideally suited for global apparel, retail, industry and supply-chain applications.

In April 2023, Avery Dennison and Dow launch breakthrough hotmelt label adhesive solution that enables polyolefin filmic labels and polypropylene (PP) or polyethylene (PE) packaging to be mechanically recycled together in one stream.

In March 2022, Avery Dennison Graphics Solutions has launched a new generation of digital print films to empower businesses in Australia, New Zealand, and Southeast Asia to create durable inspirations on walls and vehicles, quickly and easily.

Materials Covered:

• Plastic
• Paper and Paperboard
• Metal
• Other Materials

Applications Covered:

• PoP Displays
• Posters
• Backlit Displays
• Flags and Backdrops
• Billboards' Banners
• Other Applications

End Users Covered:

• Retail
• BFSI
• Transportation and Logistics
• Sports and Entertainment
• Healthcare
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances.

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Application Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Printed Signage Materials Market, By Material

• 5.1 Introduction
• 5.2 Plastic
• 5.3 Paper and Paperboard
• 5.4 Metal
• 5.5 Other Materials

6 Global Printed Signage Materials Market, By Application

• 6.1 Introduction
• 6.2 PoP Displays
• 6.3 Posters
• 6.4 Backlit Displays
• 6.5 Flags and Backdrops
• 6.6 Billboards' Banners
• 6.7 Other Applications

7 Global Printed Signage Materials Market, By End User

• 7.1 Introduction
• 7.2 Retail
• 7.3 BFSI
• 7.4 Transportation and Logistics
• 7.5 Sports and Entertainment
• 7.6 Healthcare
• 7.7 Other End Users

8 Global Printed Signage Materials Market, By Geography

• 8.1 Introduction
• 8.2 North America
  • 8.2.1 US
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 Italy
  • 8.3.4 France
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 Japan
  • 8.4.2 China
  • 8.4.3 India
  • 8.4.4 Australia
  • 8.4.5 New Zealand
  • 8.4.6 South Korea
  • 8.4.7 Rest of Asia Pacific
• 8.5 South America
  • 8.5.1 Argentina
  • 8.5.2 Brazil
  • 8.5.3 Chile
  • 8.5.4 Rest of South America
• 8.6 Middle East & Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 UAE
  • 8.6.3 Qatar
  • 8.6.4 South Africa
  • 8.6.5 Rest of Middle East & Africa

9 Key Developments

• 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 9.2 Acquisitions & Mergers
• 9.3 New Product Launch
• 9.4 Expansions
• 9.5 Other Key Strategies

10 Company Profiling

• 10.1 3A Composites GmbH
• 10.2 Spandex AG
• 10.3 Avery Dennison Corp
• 10.4 Lintec Europe (UK) Ltd
• 10.5 IGEPA group GmbH & Co KG
• 10.6 ORAFOL Europe GmbH
• 10.7 Antalis
• 10.8 Vink Holdings Ltd
• 10.9 Inapa Investimentos Particip Gestao SA
• 10.10 Thyssenkrupp Materials Services GmbH
• 10.11 MegaPrint Inc.
• 10.12 Signage Wow
• 10.13 NextDayFlyers
• 10.14 Helloprint