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市場調査レポート
商品コード
1715162
印刷看板材料の世界市場:材料タイプ別、用途別、エンドユーザー別、地域別の分析、規模、動向、COVID-19の影響、予測(~2030年)Global Printed Signage Materials Market: Analysis By Material Type, By Application, By End User, By Region Size and Trends with Impact of COVID-19 and Forecast up to 2030 |
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印刷看板材料の世界市場:材料タイプ別、用途別、エンドユーザー別、地域別の分析、規模、動向、COVID-19の影響、予測(~2030年) |
出版日: 2025年04月29日
発行: Daedal Research
ページ情報: 英文 156 Pages
納期: 即納可能
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印刷看板材料は、広告、情報、ブランディング、または道案内の目的で看板を作成するために、グラフィックコンテンツ、テキスト、または画像が印刷されたさまざまな基材または表面を指します。これらの材料には、ビニール、紙、段ボール、アクリル、金属などが含まれます。印刷看板産業において、これらの材料の成長を促進する主な目的の1つは、情報を伝えたり、製品やサービスを宣伝したり、ブランドの認知度を高めたり、個人への道案内を提供したりすることです。看板は、注目を集め、メッセージを伝え、人々を目的地へ導く視覚的コミュニケーションツールとして機能します。2024年の世界の印刷看板の市場規模は467億3,000万米ドルであり、2030年までに558億3,000万米ドルに達する可能性が高いです。
印刷看板材料の需要の増加を促進している顕著な要因の1つは、小売産業の拡大とさまざまなビジネス部門にわたる広告支出の増加です。印刷看板は依然として広告キャンペーンの重要な構成要素であり、バナー、ビルボード、ポスターなどの材料の需要を促進しています。さらに、新興経済国における急速な都市化とインフラ開発も、都市の美化、交通インフラ、公共施設に向けた看板材料の需要の増加につながっています。さらに、規制需要の増大、環境にやさしい材料を使用する意識の高まり、ソフトサイネージや3Dプリンティングの人気の高まりにより、印刷看板材料市場の成長が予測されています。世界の印刷看板材料の市場金額は、2025年~2030年の予測期間にCAGRで3.01%の成長が見込まれます。
当レポートでは、世界の印刷看板材料市場について調査分析し、市場力学、COVID-19の影響、競合情勢などの情報を提供しています。
Printed signage materials refer to various substrates or surfaces onto which graphical content, text, or images are printed to create signs for advertising, information, branding, or wayfinding purposes. These materials include vinyl, paper, corrugated paper, acrylic, metal etc. One of the primary objectives driving growth of these materials in printed signage industry is to convey information, advertise products or services, enhance brand visibility, or provide directions to individuals. Signage serves as a visual communication tool to attract attention, convey messages, and guide people to desired destinations. The global printed signage materials market value in 2024 stood at US$46.73 billion, and is likely to reach US$55.83 billion by 2030.
One of the prominent factors driving the rise in printed signage materials' demand include expanding retail industry and increasing advertising expenditure across various business sectors. Printed signage has remained a crucial component of advertising campaigns, driving demand for materials such as banners, billboards, and posters. Additionally, rapid urbanization and infrastructure development in emerging economies have also led to increased demand for signage materials for urban beautification, transportation infrastructure, and public facilities. Furthermore, the printed signage materials market is predicted to grow due to escalating regulatory demands, growing awareness of using ecofriendly materials, growing popularity of soft signage and 3D printing. The global printed signage materials market value is projected to grow at a CAGR of 3.01%, during the forecast period of 2025-2030.
Market Segmentation Analysis:
By Material Type: According to the report, the global printed signage materials market is bifurcated into four segments based on the type of material: paper and paperboard, plastic, metal and others. Plastic segment acquired majority of share in the market in 2024 due to its affordability, light weight, greater durability, versatility etc. Plastics are staple of the sign and sign industry, commonly used for all type of banners, vehicle wraps, and outdoor signage since plastic offers excellent resistance to chemicals and has good insulating properties and is also weather resistance. While, paper and paperboard segment is the fastest growing segment as paper board is a fully recyclable, sustainable option for short-term point-of-purchase (POP) displays, exhibits, signage (hanging and 3-dimensional), window displays, and sophisticated packaging. The affordability, versatility and recyclability of paper and paperboard make them popular choices for businesses seeking cost-effective signage solutions.
By Application: According to the report, the global printed signage materials market is bifurcated into seven applications: banners and posters, PoP displays, billboards, flags and backdrops, fleet graphics, backlit displays and others. Banners and posters acquired majority of share in the market in 2024, as they are portable, affordable, and simple to install. The widespread use of banners and posters across various industries, events, and public spaces drives market growth. While, PoP Displays segment is the fastest growing segment due to expanding retail industry. The retail industry's focus on enhancing the customer shopping experience and increasing sales drives the demand for PoP displays. They play a crucial role in influencing purchasing decisions at the point of sale and differentiating brands from competitors. Future trends in PoP displays may include the integration of interactive elements, such as QR codes or NFC technology.
By End User: According to the report, the global printed signage materials market is bifurcated into six end users: retail, entertainment, transportation and logistics, healthcare, BFSI and others. Retail segment acquired majority of share in the market in 2024 and is the fastest growing segment as well. The retail sector's continuous expansion, particularly with the growth of e-commerce and brick-and-mortar stores, drives demand for printed signage materials. Signage in retail environments plays a crucial role in attracting customers, enhancing the shopping experience, and driving sales. Future trends in retail signage may include focus on sustainability by adopting eco-friendly signage materials and incorporating QR codes or NFC technology for seamless omnichannel experiences.
By Region: The report provides insight into the printed signage materials market based on the geographical operations, namely Asia Pacific, North America, Europe, Latin America and Middle East and Africa. Asia Pacific printed signage materials market enjoyed the highest market share in 2024 and is the fastest growing region as well, primarily owing to reasons such as rapid economic growth, increased consumer spending, urbanization, and infrastructure development, expansion of retail chains, shopping malls, commercial complexes, and entertainment venues. Even, the growth of the tourism and hospitality industry is driving demand for printed signage materials in hotels, resorts, theme parks, airports, and tourist attractions for branding, wayfinding, and guest communication. Furthermore, with growing awareness of environmental issues, there is a rising demand for eco-friendly and sustainable signage materials in the Asia Pacific region. China accounted for the largest revenue share in 2024 because China's economic growth has not only bolstered consumer spending but also spurred infrastructural advancements, creating a demand surge for printed signage materials across diverse industries.
Global Printed Signage Materials Market Dynamics:
Growth Drivers: Printed signage materials, such as banners, posters, and vinyl graphics, are often more affordable than other advertising and marketing channels, especially when compared to electronic media or large-scale advertising campaigns. This affordability allows businesses, including small and medium-sized enterprises (SMEs), to allocate their budgets more efficiently. Moreover, almost all the industries use printed signage for various purposes like manufacturing and industrial sector relies on printed signage for safety communication and operational guidance while in the entertainment and events industry printed signage takes center stage for event promotion and attendee guidance. This cost effectiveness clubbed with versatility of printed signage drives the growth of printed signage materials. Other significant growth drivers driving the market growth includes expanding retail industry, economic development, regulatory compliance etc.
Challenges: The growing popularity of digital signage poses a threat to the global printed signage materials market. The ease of deployment, environmental considerations, and the ability to measure the effectiveness of campaigns through data analytics contribute to the preference for digital signage. The technological advancements and sustainability issues challenge the market share of printed signage materials. Moreover, as compared to digital advertising, traditional printed signage may offer limited targeting and personalization capabilities.
Trends: Soft signage has emerged as a significant trend in the global printed signage materials market, driven by its versatility, visual appeal, and ease of use. Soft signage materials include fabrics like polyester, textile blends, and other flexible materials that can be printed with high-quality graphics and messaging. Advancements in textile printing technologies, such as dye-sublimation and direct-to-fabric printing, have improved the quality and efficiency of soft signage production. These innovations enable the creation of vibrant, high-resolution graphics on fabric materials. Moreover, soft signage is often lightweight and portable and often aligns with sustainability. More trends are believed to augment the growth of printed signage materials market during the forecasted period include, increasing demand for large format printing, 3D printing for signage, rising focus on using eco-friendly printed signage materials, etc.
Competitive Landscape and Recent Developments:
Global printed signage market is highly fragmented with lots of competitors comprising a globally diversified players, regional players as well as a large number of country-niche players in printing, advertisement, and marketing. Key players of global printed signage materials market are:
Thyssenkrupp AG Avery Dennison Corp Novelis Inc. 3A Composites GmbH IGEPA Group Gmbh & Co. Spandex AG ORAFOL Europe GmbH Antalis Lintec Europe (UK) Ltd. Vink Holdings Ltd Inapa Investimentos Participacoes e Gestao SA Signage Wow The key players are constantly investing in strategic initiatives, such as adoption of new technologies, introducing their services to emerging markets and more, to maintain a competitive edge in this market. For instance, in 2024, Avery Dennison incurred US$136.1 million expenditure in research and development to meet the growing demand of the printed signage industry. Similarly, In April 2022, ORAFOL Group invested approx. US$160 million to expand the production at its headquarter in Bradenburg. This investment will be used for the construction of two new production halls by 2025. ORAFOL will establish a completely autonomous production facility that will be used to finish plastics for numerous industries.