市場調査レポート
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1450927
オーツ麦市場レポート:製品タイプ・用途・地域別 2024-2032Oats Market Report by Product Type (Flakes, Flour, Bran, and Others), Application (Food Use, Feed Use), and Region 2024-2032 |
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オーツ麦市場レポート:製品タイプ・用途・地域別 2024-2032 |
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 142 Pages
納期: 2~3営業日
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世界のオーツ麦市場規模は2023年に55億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて1.8%の成長率(CAGR)を示し、2032年までに65億米ドルに達すると予測しています。大衆の間での健康意識の高まり、グルテンフリーや植物ベースの食生活の消費の増加、朝食用シリアル、グラノーラバー、ミューズリー、健康的なスナックの需要の高まりは、市場を推進している主な要因の一部です。
オーツ麦は食用種子のために広く栽培されている穀物で、オートミールやロールドオーツ麦の形で栄養価の高い朝食用シリアルとして主に使用されています。オートミールは様々な必須栄養素の豊富な供給源であり、炭水化物、タンパク質、脂肪、ビタミン、ミネラルをバランスよく含んでいます。β-グルカンは、低比重リポタンパク質(LDL)コレステロール値を下げるのに不可欠で、心臓血管の健康維持に役立ちます。また、抗炎症作用があり、湿疹や日焼けなど、さまざまな皮膚の症状を和らげ、和らげる効果があります。満腹感を与え、摂取カロリーを抑えることで体重管理に役立ちます。
現在、健康的な消化をサポートし、便秘の予防に役立つオーツ麦への需要の高まりが、市場の成長を後押ししています。これに加えて、オーツ麦の品質を向上させ、繊維含有量を高めるための栽培方法の進歩が、市場の成長に寄与しています。加えて、様々な朝食用シリアル、グラノーラ・バー、ミューズリー、スナック菓子の製造におけるオーツ麦の利用が拡大していることも、有利な市場見通しをもたらしています。これとは別に、菜食主義者や乳糖不耐症の人々の間で、乳製品をベースとしたミルクに代わるものとしてオートミルクの消費が増加していることも、市場の成長を支えています。さらに、大衆の間でオーツ麦を摂取することの有益な側面に関する認識が高まっていることも、市場の成長を後押ししています。さらに、有害な化学物質や肥料を使用せずに製造された有機オーツ麦への需要の高まりが、市場の成長を後押ししています。
大衆の健康意識の高まり
現在、大衆の健康意識の高まりが世界のオーツ麦市場の成長にプラスの影響を与えています。オーツ麦は、食物繊維、ビタミン、ミネラル、抗酸化物質を豊富に含む栄養価の高い健全な食品として認識されています。人々の健康意識が高まり、より健康的な食品を求めるようになるにつれ、オーツ麦はコレステロール値を下げ、体重管理をサポートし、消化器系の健康を促進するなど、様々な健康上の利点があることから人気を集めています。心血管系の問題や糖尿病を含む生活習慣病の有病率の上昇も、予防的健康対策の一環としてのオーツ麦の需要を促進しています。さらに、加工度の低い自然食品の消費を促進するクリーン・イーティングの世界の動向も、オーツ麦の需要を押し上げています。
グルテンフリーおよび植物ベースの食生活の消費増加
グルテンフリーや植物ベースの食生活の消費増加は、オーツ麦市場の成長にプラスの影響を与えています。こうした食事動向へのシフトは、健康意識の高まり、環境問題への懸念、消費者の嗜好の変化の結果です。セリアック病や非セリアック・グルテン過敏症などのグルテン関連疾患の診断が急増していることに加え、グルテンフリーの食事が全般的な健康と幸福に寄与するという認識が一般に広まったことで、グルテンフリーの食事が高い人気を集めています。さらに、健康、倫理、環境といったさまざまな動機から、植物由来の食生活の人気が高まっています。消費者が植物由来のタンパク質や繊維にますます目を向けるようになるにつれて、オーツ麦の需要は大きく伸びています。
便利ですぐに食べられる(RTE)食品への需要の高まり
現在、調理の手間が省ける便利ですぐに食べられる(RTE)食品の需要が大衆の間で高まっています。多忙なライフスタイル、共働き家庭、都市化など、目まぐるしく変化する社会を背景に、消費者は栄養価が高く、短時間で調理できる食品を求めるようになっています。オーツ麦は栄養価の高い穀物であり、さまざまな調理法を短時間で簡単に行うことができます。また、オーツ麦は満腹感が高く、エネルギーを高める性質があるため、スナック菓子の材料としても人気があります。オーツ麦ベースのスナックバーは腐りにくく、調理なしで食べられるため、外出先でも食べられる栄養価の高いスナックを求める消費者にとって理想的なソリューションとなります。
The global oats market size reached US$ 5.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 6.5 Billion by 2032, exhibiting a growth rate (CAGR) of 1.8% during 2024-2032. The growing health awareness among the masses, increasing consumption of gluten-free and plant-based diets, and rising demand for breakfast cereals, granola bars, muesli, and healthy snacks are some of the major factors propelling the market.
Oats are a cereal grain widely cultivated for their edible seeds and are predominantly used as a nutritious breakfast cereal in the form of oatmeal or rolled oats. They are a rich source of different essential nutrients, providing a balanced mix of carbohydrates, proteins, and fats, along with vitamins and minerals. They consist of beta-glucan, which is essential for reducing low-density lipoprotein (LDL) cholesterol levels, helping maintain cardiovascular health. They possess anti-inflammatory properties, making them beneficial for soothing and relieving various skin conditions, such as eczema and sunburn. They promote a feeling of fullness, aiding in weight management by reducing overall calorie intake.
At present, the increasing demand for oats, as they support healthy digestion and help prevent constipation, is impelling the growth of the market. Besides this, rising advancements in the farming procedure to improve the quality of oats and enhance their fiber content are contributing to the growth of the market. In addition, the growing utilization of oats in producing various breakfast cereals, granola bars, muesli, and snacks is offering a favorable market outlook. Apart from this, the increasing consumption of oat milk among vegans and lactose-intolerant individuals as an alternative to dairy-based milk is supporting the growth of the market. Additionally, the rising awareness about the beneficial aspects of consuming oats among the masses is propelling the growth of the market. Moreover, the increasing demand for organic oats manufactured without the involvement of harmful chemicals and fertilizers is bolstering the growth of the market.
Rising health awareness among the masses
At present, the increasing health awareness among the masses is positively influencing the growth of the global oats market. Oats are perceived as nutritious and wholesome food, rich in dietary fiber, vitamins, minerals, and antioxidants. As people become more health-conscious and seek healthier food choices, oats are gaining popularity due to their various health benefits, such as lowering cholesterol levels, supporting weight management, and promoting digestive health. The rising prevalence of lifestyle-related diseases, including cardiovascular issues and diabetes, is also propelling the demand for oats as a part of preventive health measures. Furthermore, the global trend towards clean eating, which promotes the consumption of less processed, more natural foods, is bolstering the demand for oats.
Increasing consumption of gluten-free and plant-based diets
The increasing consumption of gluten-free and plant-based diets is positively influencing the growth of the oats market. The shift toward these dietary trends is a result of growing health awareness, environmental concerns, and changing consumer preferences. Gluten-free diets are becoming highly popular due to a surge in diagnoses of gluten-related disorders, such as celiac disease and non-celiac gluten sensitivity, along with a wider public perception that gluten-free diets contribute to overall health and well-being. Moreover, there is an increase in the popularity of plant-based diets, driven by a combination of health, ethical, and environmental motivations. As consumers increasingly turn to plant-derived proteins and fibers, the demand for oats is growing significantly.
Growing demand for convenient and ready-to-eat (RTE) food products
At present, there is an increase in the demand for convenient and ready-to-eat (RTE) food products among the masses as they eliminate the hassle of cooking. The fast-paced society, characterized by busy lifestyles, dual-income families, and urbanization, is leading consumers to seek out foods that are nutritious and quick, and easy to prepare. Oats are considered a nutritious grain that can be prepared in various methods effortlessly and within a short period. Oats are also a popular ingredient in snack foods due to their high satiety value and energy-boosting properties. Oat-based snack bars are non-perishable and can be eaten without preparation, making them an ideal solution for consumers seeking nutritious snacks that can be eaten on the go.
IMARC Group provides an analysis of the key trends in each segment of the global oats market report, along with forecasts at the global and country levels from 2024-2032. Our report has categorized the market based on product type and application.
Flakes
Flour
Bran
Others
Flakes dominate the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes flakes, flour, bran, and others. According to the report, flakes represented the largest segment. Oat flakes, also known as rolled oats or oatmeal, are a type of whole-grain cereal made from oats. They are cleaned, hulled, and toasted, then rolled into flat flakes to make them easier to cook and consume. Oat flakes come in various thicknesses, including thick, medium, and thin varieties, depending on the processing method. They are a popular choice for making warm and nutritious breakfast cereal. They add texture, flavor, and a nutritional boost to baked goods. Oat flakes can be blended into smoothies to increase their fiber content and provide a thicker texture. They are also used in various baking recipes, such as oatmeal cookies, muffins, granola bars, and bread.
Food use
Feed use
Feed use holds the largest share of the market
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes food use and feed use. According to the report, feed use accounted for the largest market share. Oats are a versatile and nutritious cereal grain and are rich in manganese, phosphorus, magnesium, and iron, which play vital roles in maintaining bone health, energy production, and blood circulation. Moreover, oats are a notable source of vitamin B, including thiamine and pantothenic acid, which support metabolism and overall vitality. The nutritious composition of oats makes them an excellent source of sustenance for various farm animals. Oats are easily digestible for animals, making them an ideal choice for both young and adult livestock. The digestibility of oats ensures that the animals can efficiently extract nutrients from the feed. Oats can be used as feed for horses, cattle, sheep, and poultry as a supplemental feed or a primary component of their diet, ensuring optimal health and performance.
Russia
Canada
Australia
United States
Chile
China
Ukraine
Others
Russia exhibits a clear dominance, accounting for the largest oats market share
The report has also provided a comprehensive analysis of all the major regional markets, which include Russia, Canada, Australia, the United States, Chile, China, Ukraine, and others. According to the report, Russia accounted for the largest market share.
Russia held the biggest market share due to rising advancements in the food processing industry to improve operational efficiency and production rates. Besides this, the rising demand for oat milk among the masses is propelling the growth of the market. Apart from this, the increasing utilization of oats in preparing various local desserts and baked items is strengthening the growth of the market. Additionally, the growing awareness about gluten intolerance among the masses is offering a favorable market outlook in the region.
The United States is estimated to expand further in this domain due to rising health awareness among the masses. Besides this, the increasing trend of consuming smoothies and shakes containing oats among fitness enthusiasts and gymgoers is bolstering the growth of the market in the region.
Key market players are planning to introduce new oat-based products to cater to changing consumer preferences. They are manufacturing digestive biscuits containing oats which can be consumed as a healthy snack. Top companies are adopting effective marketing strategies to promote the health benefits of oats. They are also focusing on sourcing oats from sustainable and organic farms to create a positive brand image. Leading companies are actively promoting and selling their products through online platforms to reach a wider audience and capitalize on the convenience and accessibility of online shopping. They are also diversifying their portfolio by introducing various innovative food products and beverages, such as oat-based yogurt, ice cream, pasta, and baking mixes.
Avena Foods Limited
B&G Foods, Inc.
Bagrrys India Limited
Blue Lake Milling Pty Ltd. (CBH Group)
Bob's Red Mill Natural Foods
Grain Millers, Inc.
Kellogg Company
Marico Limited
Morning Foods Ltd.
Nature's Path Foods
PepsiCo, Inc.
Post Holdings, Inc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)