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1379095
チャットボット市場:世界の産業動向、シェア、規模、成長、機会、2023-2028年予測Chatbot Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
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チャットボット市場:世界の産業動向、シェア、規模、成長、機会、2023-2028年予測 |
出版日: 2023年11月02日
発行: IMARC
ページ情報: 英文 148 Pages
納期: 2~3営業日
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世界のチャットボット市場規模は2022年に46億米ドルに達しました。今後、IMARC Groupは、市場は2028年までに172億米ドルに達し、2022年から2028年の間に24.6%の成長率(CAGR)を示すと予測しています。強化された顧客サービスに対する需要の高まり、顧客に効率的なソリューションを提供するためのメッセージングプラットフォームの利用の増加、映画、シリーズ、ドキュメンタリーを視聴するためのオーバーザトップ(OTT)プラットフォームの採用の増加は、市場を推進している主な要因の一部です。
チャットボットは、テキストや音声による対話を通じて人間の会話をシミュレートするために製造されたコンピュータ・プログラムです。人工知能(AI)技術を活用し、ユーザーのクエリやコマンドを理解して応答します。自然言語処理(NLP)アルゴリズムを使用して開発され、人間のような応答を解釈し、生成することができます。これにより、顧客はいつでも支援や情報を受け取ることができ、全体的な顧客満足度が向上します。また、複数の会話を同時に処理できるため、待ち時間が短縮され、顧客からの問い合わせの処理効率が向上します。注文追跡を自動化し、出荷の最新情報を提供し、オンラインブランドからの購入状況について顧客に情報を提供することができます。
現在、顧客に効率的でパーソナライズされたサービスを提供するチャットボットに対する需要の高まりが、市場の成長を後押ししています。これに加えて、オンラインで製品やサービスを提供し、顧客の玄関先まで届けるeコマース・プラットフォームの数が増加していることも、市場の成長に寄与しています。さらに、映画、シリーズ、ドキュメンタリーを視聴するためのオーバー・ザ・トップ(OTT)プラットフォームの採用が増加していることも、有利な市場見通しをもたらしています。これとは別に、自動化されたリアルタイムの顧客サポートに対する需要の高まりが市場の成長を支えています。さらに、文脈を理解し、複雑なクエリを解釈し、会話形式で応答できる会話型AIの人気が高まっていることも、市場の成長を後押ししています。さらに、自然言語処理(NLP)の進歩の増加が市場の成長を強化しています。
顧客体験の向上に対する需要の高まり
現在、複数のタッチポイントでパーソナライズされたシームレスな体験を求める顧客の増加が、ビジネスウェブサイトへのチャットボットの統合を促進しています。これとは別に、技術の急速な進歩は、企業が運営し、顧客と対話する方法を変えています。AI、機械学習(ML)、チャットボット、データ分析などの新たなテクノロジーは、企業が顧客のインサイトを収集し、パーソナライズされた推奨を提供し、オーダーメイドの体験を提供することを可能にします。顧客はますますこれらのテクノロジーを受け入れ、企業がそれらを活用して全体的な体験を向上させることを期待するようになっています。さらに、チャットボットなどのテクノロジーは24時間体制で稼働し、顧客にいつでも即座に支援やサポートを提供できます。これにより、顧客は営業時間を待ったり、複雑な電話メニューをナビゲートしたりする必要がなくなり、全体的なユーザー体験が向上します。
メッセージング・プラットフォームの利用拡大
チャットボットなど、会話を自動化できるメッセージング・プラットフォームは、顧客とのやり取りを強化し、個人のコミュニケーション方法に革命を起こすために欠かせないツールです。チャットボットは人間の会話をシミュレートし、ユーザーにパーソナライズされた体験を提供することができます。チャットボットはまた、複雑なクエリを処理し、自然言語を理解し、カスタマーサポートからeコマース取引まで幅広いタスクを実行することができます。さらに、企業はメッセージング・プラットフォームのオープンAPIを活用して、これらのプラットフォーム内にチャットボットを直接導入しています。この統合により、企業は好みのプラットフォームで顧客にアプローチできるようになり、やり取りがより効率的かつ効果的になります。さらに、インスタント応答を提供するためにメッセージングプラットフォームの利用が増加していることが、チャットボットの需要を促進しています。
高まる業務のデジタル化
現在、業務効率を向上させ、手作業によるエラーの発生を減らすために、業務プロセスのデジタル化が進んでいます。これに加え、技術の進歩、消費者行動の変化、業務効率化の必要性が、業界を問わず企業がデジタルトランスフォーメーションを取り入れる原動力となっています。さらに、顧客の期待や体験を向上させるために、チャットボットなどの先進技術の統合が増加しています。さらに、スマートフォンの普及に伴い、消費者は、ショッピング、コミュニケーション、エンターテインメントなど、さまざまな活動において、デジタルプラットフォームへの接続と依存を強めています。このような消費者行動の変化により、企業は強力なオンラインプレゼンスを確立し、シームレスなデジタル体験を提供し、チャットボットを通じてパーソナライズされたサービスを提供し、個人の需要に応える必要に迫られています。
The global chatbot market size reached US$ 4.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 17.2 Billion by 2028, exhibiting a growth rate (CAGR) of 24.6% during 2022-2028. The growing demand for enhanced customer service, increasing utilization of messaging platforms to provide efficient solutions to customers, and rising adoption of over-the-top (OTT) platforms to watch movies, series, and documentaries are some of the major factors propelling the market.
A chatbot is a computer program manufactured to simulate human conversation through text or voice interactions. It utilizes artificial intelligence (AI) technologies to understand and respond to user queries or commands. It is developed using natural language processing (NLP) algorithms that enable them to interpret and generate human-like responses. It ensures that customers can receive assistance or information at any time, improving overall customer satisfaction. It can also handle multiple conversations simultaneously, reducing waiting times, and increasing efficiency in handling customer queries. It can automate order tracking and provide shipping updates, keeping customers informed about the status of their purchases from online brands.
At present, the increasing demand for chatbots to provide efficient and personalized services to customers is impelling the growth of the market. Besides this, the rising number of e-commerce platforms offering products and services online and delivering them to the doorstep of customers is contributing to the growth of the market. In addition, the growing adoption of over-the-top (OTT) platforms to watch movies, series, and documentaries is offering a favorable market outlook. Apart from this, the increasing demand for automated and real-time customer support is supporting the growth of the market. Additionally, the rising popularity of conversational AI capable of understanding context, interpreting complex queries, and responding in a conversational manner is bolstering the growth of the market. Moreover, increasing advancements in natural language processing (NLP) are strengthening the growth of the market.
Rising demand for enhanced customer experience
At present, the rising number of customers seeking personalized and seamless experiences across multiple touchpoints is propelling the integration of chatbots in business websites. Apart from this, the rapid advancement of technology is changing the way businesses operate and interact with customers. Emerging technologies, including AI, machine learning (ML), chatbots, and data analytics enable companies to gather customer insights, provide personalized recommendations, and deliver tailored experiences. Customers are increasingly embracing these technologies and expecting businesses to leverage them to enhance their overall experience. Furthermore, technologies, such as chatbots, can operate around the clock, providing customers with instant assistance and support at any time. This eliminates the need for customers to wait for business hours or navigate through complicated phone menus and improves their overall user experience.
Increasing utilization of messaging platforms
Messaging platforms that can automate conversations, such as chatbots, are indispensable tools for enhancing customer interactions and revolutionizing the way individuals communicate. They can simulate human conversation, providing personalized experiences to users. Chatbots are also capable of handling complex queries, understanding natural language, and performing tasks ranging from customer support to e-commerce transactions. Additionally, businesses are leveraging the open APIs of messaging platforms to deploy chatbots directly within these platforms. This integration enables companies to reach customers on their preferred platforms, making interactions more efficient and effective. Furthermore, the increasing utilization of messaging platforms to provide instant responses is impelling the demand for chatbots.
Growing digitization of business operations
At present, there is an increase in the digitization of business processes to improve operational efficiency and reduce the formation of manual errors. Besides this, technological advancements, changing consumer behaviors, and the need for operational efficiency are driving companies across industries to embrace digital transformation. In addition, there is an increase in the integration of advanced technologies, such as chatbots, to improve customer expectations and experiences. Moreover, with the widespread adoption of smartphones, consumers are becoming increasingly connected and reliant on digital platforms for various activities, including shopping, communication, and entertainment. This shift in consumer behavior is compelling businesses to establish a strong online presence, offer seamless digital experiences, and provide personalized services through chatbots to cater to the demands of individuals.
IMARC Group provides an analysis of the key trends in each segment of the global chatbot market report, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on type, product, application, organization size and vertical.
Standalone
Web-based
Messenger-based/Third party
Standalone dominates the market
The report has provided a detailed breakup and analysis of the market based on the type. This includes standalone, web-based, and messenger-based/third party. According to the report, standalone represented the largest segment.
Standalone chatbots are chatbot applications or systems that can operate independently without requiring integration with any specific platform or environment. They are designed to function on their own, typically using a dedicated software or platform to handle user interactions and provide responses. Standalone chatbots can be deployed on various platforms, such as websites, mobile applications, messaging apps, or even as standalone hardware devices. They are capable of conversing with users, understanding their queries or requests, and providing relevant information or assistance. Moreover, unlike integrated chatbots that rely on existing platforms or ecosystems, standalone chatbots offer greater flexibility and control over the user experience. They can be customized and tailored to specific requirements, allowing businesses or individuals to create unique conversational interfaces that align with their branding or objectives.
Artificial Intelligence
Marketing
Human Intelligence
Marketing holds the largest share of the market
A detailed breakup and analysis of the market based on the product has also been provided in the report. This includes artificial intelligence, marketing, and human intelligence. According to the report, marketing accounted for the largest market share.
Chatbots are becoming increasingly valuable in marketing due to their ability to enhance customer engagement, improve lead generation, and provide personalized experiences. Chatbots can handle customer inquiries, provide instant responses, and offer support around the clock. They can address common queries, guide customers through the sales process, and assist with troubleshooting, reducing the need for human intervention and enhancing customer satisfaction. Chatbots can engage with website visitors and collect valuable lead information. By asking relevant questions and providing tailored recommendations or resources, chatbots can qualify leads and assist in converting them into potential customers. Chatbots can deliver interactive and personalized content to users based on their preferences and needs. They can share product recommendations, provide targeted offers, and deliver relevant content, such as articles, videos, or guides, enhancing user engagement and driving conversions.
Bots for Service
Bots for Social Media
Bots for Payments/Order Processing
Bots for Marketing
Others
Bots for service holds the maximum share in the market
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes bots for service, bots for social media, bots for payments/order processing, bots for marketing, and others. According to the report, bots for service accounted for the largest market share.
Bots for service, also known as service bots or service chatbots, are designed to assist and support customers in various service-related tasks. These bots are programmed to handle specific service-oriented functions and interactions. Service bots can provide instant and automated customer support by addressing frequently asked questions (FAQs), troubleshooting common issues, and offering solutions. They can handle basic inquiries, provide step-by-step guidance, and escalate complex problems to human agents when necessary. Bots for service can help customers schedule appointments or book reservations. They can check availability, provide options, and facilitate the booking process, saving time and streamlining the scheduling workflow. They can also assist customers in tracking their orders and providing real-time updates on delivery status. Bots for service can also handle account-related tasks, such as password resets, account activations, or updating personal information. They can guide clients through the necessary steps, validate their identities, and provide self-service options for account management.
Small Enterprises
Medium Enterprises
Large Enterprises
Large enterprises hold the biggest share in the market
A detailed breakup and analysis of the market based on the organization size have also been provided in the report. This includes small enterprises, medium enterprises, and large enterprises. According to the report, large enterprises accounted for the largest market share.
Large enterprises deal with a high volume of customer inquiries and support requests. Chatbots can handle a large number of concurrent conversations, allowing businesses to efficiently manage customer interactions at scale. They can provide instant responses, reducing wait times, and improving overall efficiency. Chatbots can operate round the clock, offering 24/7 customer support. This is particularly valuable for large enterprises that serve customers in different time zones or regions. Chatbots ensure that customers receive timely assistance even outside of regular business hours, improving customer satisfaction, and reducing support costs. Chatbots can also significantly reduce the costs associated with customer support and service. By automating repetitive and routine tasks, chatbots free up human agents to focus on more complex or critical issues. This allows enterprises to optimize their workforce, allocate resources more efficiently, and potentially reduce staffing requirements.
Healthcare
Retail
Banking, Financial Services, and Insurance
Media and Entertainment
Travel and Tourism
E-commerce
Others
E-commerce holds the largest share of the market
A detailed breakup and analysis of the market based on the vertical have also been provided in the report. This includes healthcare, retail, banking, financial services, insurance, media and entertainment, travel and tourism, e-commerce, and others. According to the report, e-commerce accounted for the largest market share.
The e-commerce sector relies on chatbots as they can provide instant and automated customer support, helping customers with inquiries, product information, order tracking, and troubleshooting. They can offer 24/7 support, handle a high volume of inquiries, and provide immediate responses, improving customer satisfaction and reducing support costs. Chatbots can also analyze customer data, purchase history, and browsing behavior to provide personalized product recommendations. By understanding customer preferences and needs, chatbots can suggest relevant products, upsell or cross-sell, and enhance the overall shopping experience, leading to increased sales and customer engagement. Chatbots can guide customers through the entire shopping journey. They can assist in product search, provide information about product availability, sizes, and pricing, and guide customers through the checkout process. Chatbots can answer questions about shipping, return policies, and assist with payment-related inquiries, ensuring a smooth and convenient shopping experience.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest chatbot market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America held the biggest market share due to the increasing digitization of business processes to achieve efficiency and improve productivity. Besides this, rising advancements in artificial intelligence (AI) and natural language processing (NLP) to improve the functionalities of chatbots are propelling the growth of the market.
Another contributing aspect is the rising number of customer service providers offering chatbot solutions as part of their service offerings. In addition, the increasing availability of a robust technology ecosystem, with access to skilled professionals and advanced infrastructure, is contributing to the growth of the market.
Asia Pacific is estimated to expand further in this domain due to the increasing emergence of e-commerce platforms selling products and services online. Besides this, the rising utilization of smartphones to browse websites and communicate with other individuals is supporting the growth of the market.
Key market players are investing in research operations to advance artificial intelligence (AI) and natural language processing (NLP) capabilities of their chatbot solutions. They are also striving to enhance the accuracy of language understanding, context awareness, and conversational abilities of their chatbots, making them more intelligent and capable of understanding complex queries. Top companies are focusing on seamless integration with existing business systems and platforms. They are aiming to connect with customer relationship management (CRM) systems, e-commerce platforms, help desk software, and other enterprise tools. Leading companies are placing emphasis on personalization capabilities to deliver tailored experiences. They are also incorporating machine learning algorithms and customer profiling techniques to understand user preferences, behavior, and purchase history.
[24]7.ai Inc.
Acuvate Software Pvt. Ltd.
Aivo
Artificial Solutions International AB
Creative Virtual Ltd.
eGain Corporation
International Business Machines Corporation
Inbenta Holdings Inc.
Kore.ai Inc.
LiveChat Inc.
Nuance Communications Inc.
Verint Systems Inc.
In 2022, Aivo announced the launch of video conversation AI with Synthesia, which allows companies to interact with customers through video chats with a virtual AI-generated avatar.
In September 2022, eGain Corporation announced the availability of a pre-built connecto for IBM Watson Assistant which leverages eGain's BYOB (Bring Your Own Bot) architecture and enables business users to effortlessly plug in the Watson Assistant into the eGain Platform without coding.
In May 2023, Creative Virtual Ltd. announced the launch of Gluon, a new version of its V-Person technology, which is easier and quicker to build and deploy conversational AI solutions.