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アプリ内課金市場：世界の産業動向、シェア、規模、成長、機会、2023-2028年予測

In-App Purchase Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
出版日: | 発行: IMARC | ページ情報: 英文 143 Pages | 納期: 2～3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=155.76円
アプリ内課金市場：世界の産業動向、シェア、規模、成長、機会、2023-2028年予測
出版日: 2023年03月18日
発行: IMARC
ページ情報: 英文 143 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のアプリ内課金市場規模は、2022年に1,241億米ドルに達しました。今後、IMARC Groupは、2023年から2028年の間に16.55%の成長率（CAGR）を示し、2028年には3,470億米ドルに達すると予測しています。

アプリ内課金とは、コンピュータ、タブレット、スマートフォン上のアプリケーションで、追加のサービスや機能、または機能を購入することを指します。アプリケーション内で直接、サブスクリプション、デジタル商品、プレミアムコンテンツなどの追加コンテンツや機能へのアクセスを提供するものです。アプリ内課金には、一般的に、補充可能なもの、自動更新の定期購入、補充不可能なもの、定期購入ベースのものなどがあります。これにより、アプリケーション開発者は、基本的なコンテンツを無料で提供し、製品の特殊な機能をマネタイズすることができます。また、プロモーションへのアクセスも可能で、ブランドの認知度やダウンロード率を高めるのに役立ちます。その結果、アプリ内課金は、健康・フィットネス、ゲーム、教育・学習、エンターテインメント・音楽、旅行・病院などのアプリケーションで広く利用されています。

アプリ内課金の市場動向：

世界中でスマートフォンの需要が高まっていることが、市場の成長を促進する重要な要因の一つとなっています。アプリ内課金は、主にスマートフォンベースのアプリケーションを通じて、プレミアムコンテンツやアプリケーション機能へのアクセスを得るために行われます。さらに、大衆の健康意識の高まりにより、健康・フィットネスアプリケーションに広く製品が採用されていることも、市場の成長に好影響を与えています。ユーザーは、アプリ内課金を通じて、トレーナーへのアクセス、カスタマイズされたダイエットプラン、定期的な健康チェック、割引商品などを購入することができます。さらに、アプリ内課金のためのデジタルウォレットの統合が、市場成長の推進力となっています。これらのオンライン決済ソリューションは、利便性が高く、安全で、決済プロセスをよりスムーズかつ迅速にするのに役立ちます。これに伴い、ゲームアプリケーションにおいて、キャラクターのスピードアップやヒント、追加の化粧品を購入するための製品需要の増加が、市場成長にプラスの影響を及ぼしています。その他、高速インターネットの普及や消費者の支出能力の向上などが、市場の成長を促進すると予想されます。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者について
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 予測手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要な業界動向

第5章 世界のアプリ内課金市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 タイプ別市場内訳

  • 消耗品
    • 市場動向
    • 市場予測
  • 非消耗品
    • 市場動向
    • 市場予測
  • サブスクリプション
    • 市場動向
    • 市場予測

第7章 オペレーティングシステム別市場内訳

  • アンドロイド
    • 市場動向
    • 市場予測
  • iOS
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第8章 アプリカテゴリー別市場内訳

  • ゲーミング
    • 市場動向
    • 市場予測
  • エンターテインメント・音楽
    • 市場動向
    • 市場予測
  • ヘルス＆フィットネス
    • 市場動向
    • 市場予測
  • 旅行＆ホスピタリティ
    • 市場動向
    • 市場予測
  • 小売業とeコマース
    • 市場動向
    • 市場予測
  • 教育・学習
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第9章 地域別市場内訳

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋地域
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 国別市場内訳
    • 市場予測

第10章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の度合い
  • 新規参入業者の脅威
  • 代替品の脅威

第13章 価格分析

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Apple Inc
    • Epic Games Inc.
    • Google LLC（Alphabet Inc.）
    • King.com Limited（Activision Blizzard Inc.）
    • Netflix Inc
    • Rakuten Group Inc.
    • Sony Corporation
    • Spotify Technology S.A.
    • Tencent Holdings Ltd.
    • The Walt Disney Company
    • Tinder（Match Group Inc.）
図表

List of Figures

  • Figure 1: Global: In-App Purchase Market: Major Drivers and Challenges
  • Figure 2: Global: In-App Purchase Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: In-App Purchase Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: In-App Purchase Market: Breakup by Type (in %), 2022
  • Figure 5: Global: In-App Purchase Market: Breakup by Operating System (in %), 2022
  • Figure 6: Global: In-App Purchase Market: Breakup by App Category (in %), 2022
  • Figure 7: Global: In-App Purchase Market: Breakup by Region (in %), 2022
  • Figure 8: Global: In-App Purchase (Consumable) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 9: Global: In-App Purchase (Consumable) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 10: Global: In-App Purchase (Non-Consumable) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 11: Global: In-App Purchase (Non-Consumable) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 12: Global: In-App Purchase (Subscription) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 13: Global: In-App Purchase (Subscription) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 14: Global: In-App Purchase (Android) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 15: Global: In-App Purchase (Android) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 16: Global: In-App Purchase (iOS) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 17: Global: In-App Purchase (iOS) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 18: Global: In-App Purchase (Other Operating Systems) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 19: Global: In-App Purchase (Other Operating Systems) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 20: Global: In-App Purchase (Gaming) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 21: Global: In-App Purchase (Gaming) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 22: Global: In-App Purchase (Entertainment and Music) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 23: Global: In-App Purchase (Entertainment and Music) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 24: Global: In-App Purchase (Health and Fitness) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 25: Global: In-App Purchase (Health and Fitness) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 26: Global: In-App Purchase (Travel and Hospitality) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 27: Global: In-App Purchase (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 28: Global: In-App Purchase (Retail and E-Commerce) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 29: Global: In-App Purchase (Retail and E-Commerce) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 30: Global: In-App Purchase (Education and Learning) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 31: Global: In-App Purchase (Education and Learning) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 32: Global: In-App Purchase (Other App Categories) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 33: Global: In-App Purchase (Other App Categories) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 34: North America: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 35: North America: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 36: United States: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 37: United States: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 38: Canada: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 39: Canada: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 40: Asia-Pacific: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 41: Asia-Pacific: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 42: China: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 43: China: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 44: Japan: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 45: Japan: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 46: India: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 47: India: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 48: South Korea: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 49: South Korea: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 50: Australia: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 51: Australia: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 52: Indonesia: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 53: Indonesia: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 54: Others: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 55: Others: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 56: Europe: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 57: Europe: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 58: Germany: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 59: Germany: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 60: France: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 61: France: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 62: United Kingdom: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 63: United Kingdom: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 64: Italy: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 65: Italy: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 66: Spain: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 67: Spain: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 68: Russia: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 69: Russia: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 70: Others: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 71: Others: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 72: Latin America: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 73: Latin America: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 74: Brazil: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 75: Brazil: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 76: Mexico: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 77: Mexico: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 78: Others: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 79: Others: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 80: Middle East and Africa: In-App Purchase Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 81: Middle East and Africa: In-App Purchase Market: Breakup by Country (in %), 2022
  • Figure 82: Middle East and Africa: In-App Purchase Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 83: Global: In-App Purchase Industry: SWOT Analysis
  • Figure 84: Global: In-App Purchase Industry: Value Chain Analysis
  • Figure 85: Global: In-App Purchase Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: In-App Purchase Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: In-App Purchase Market Forecast: Breakup by Type (in Million US$), 2023-2028
  • Table 3: Global: In-App Purchase Market Forecast: Breakup by Operating System (in Million US$), 2023-2028
  • Table 4: Global: In-App Purchase Market Forecast: Breakup by App Category (in Million US$), 2023-2028
  • Table 5: Global: In-App Purchase Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 6: Global: In-App Purchase Market: Competitive Structure
  • Table 7: Global: In-App Purchase Market: Key Players
目次
Product Code: SR1623A293_Report

The global in-app purchase market size reached US$ 124.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 347.0 Billion by 2028, exhibiting a growth rate (CAGR) of 16.55% during 2023-2028.

In-app purchase refers to the purchase of additional services and features or functions in an application on computers, tablets and smartphones. It offer access to additional content and features, including subscriptions, digital goods and premium content, directly within the application. In-app purchases are commonly available in replenishable, auto-renewing subscription, non-replenishable and subscription-based variants. It enables the application developers to provide basic content free of charge and monetize specialized features of the product. It also provides access to promotions and aids in enhancing brand awareness and download rates. As a result, in-app purchases are widely used across health and fitness, gaming, education and learning, entertainment and music, travel and hospitality applications.

In-App Purchase Market Trends:

The increasing demand for smartphones across the globe is one of the key factors driving the growth of the market. In-app purchases are primarily made through smartphone-based applications to gain access to premium content and application features. Additionally, the widespread product adoption in health and fitness applications due to the rising health consciousness among the masses is favoring the market growth. The users can purchase access to trainers, customized diet plans, regular health checks and discounted products through in-app purchases. Moreover, the integration of digital wallets for in-app purchases is providing a thrust to the market growth. These online payment solutions are highly convenient, secure and aid in making the payment process smoother and faster. In line with this, the increasing product demand in gaming applications for purchasing speed upgrades, hints and additional cosmetic items for characters is positively impacting the market growth. Other factors, including the increasing penetration of high-speed internet, along with the increasing expenditure capacities of the consumers, are anticipated to drive the market toward growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global in-app purchase market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type, operating system and app category.

Breakup by Type:

Consumable

Non-Consumable

Subscription

Breakup by Operating System:

Android

iOS

Others

Breakup by App Category:

Gaming

Entertainment and Music

Health and Fitness

Travel and Hospitality

Retail and E-Commerce

Education and Learning

Others

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Apple Inc, Epic Games Inc., Google LLC (Alphabet Inc.), King.com Limited (Activision Blizzard Inc.), Netflix Inc, Rakuten Group Inc., Sony Corporation, Spotify Technology S.A., Tencent Holdings Ltd., The Walt Disney Company and Tinder (Match Group Inc.).

Key Questions Answered in This Report

1. What was the size of the global in-app purchase market in 2022?

2. What is the expected growth rate of the global in-app purchase market during 2023-2028?

3. What has been the impact of COVID-19 on the global in-app purchase market?

4. What are the key factors driving the global in-app purchase market?

5. What is the breakup of the global in-app purchase market based on the type?

6. What is the breakup of the global in-app purchase market based on the operating system?

7. What is the breakup of the global in-app purchase market based on the app category?

8. What are the key regions in the global in-app purchase market?

9. Who are the key players/companies in the global in-app purchase market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global In-App Purchase Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Consumable
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Non-Consumable
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Subscription
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Operating System

  • 7.1 Android
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 iOS
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Others
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by App Category

  • 8.1 Gaming
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Entertainment and Music
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Health and Fitness
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Travel and Hospitality
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Retail and E-Commerce
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 Education and Learning
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast
  • 8.7 Others
    • 8.7.1 Market Trends
    • 8.7.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Apple Inc
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
      • 14.3.1.3 Financials
      • 14.3.1.4 SWOT Analysis
    • 14.3.2 Epic Games Inc.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Google LLC (Alphabet Inc.)
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 SWOT Analysis
    • 14.3.4 King.com Limited (Activision Blizzard Inc.)
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Netflix Inc
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Rakuten Group Inc.
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
      • 14.3.6.4 SWOT Analysis
    • 14.3.7 Sony Corporation
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 Spotify Technology S.A.
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 Tencent Holdings Ltd.
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
    • 14.3.10 The Walt Disney Company
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 Financials
      • 14.3.10.4 SWOT Analysis
    • 14.3.11 Tinder (Match Group Inc.)
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio