フルーツスナック市場レポート：製品タイプ、フルーツタイプ、流通チャネル、地域別、2024～2032年

世界のフルーツスナック市場規模は2023年に64億米ドルに達しました。今後、IMARC Groupは、2024～2032年にかけて6.6%の成長率（CAGR）を示し、2032年までに116億米ドルに達すると予測しています。市場分析によると、市場は、より健康的な間食オプションへの継続的なシフト、最近の技術革新と市場の多様化、有機と自然食品への需要の高まり、急速なグローバリゼーションとeコマースプラットフォームの普及により急成長しています。

フルーツスナック市場分析

市場の成長と規模フルーツスナック市場のシェアは、より健康的な間食オプションへの消費者の嗜好の変化と、持ち運びに便利な食品への需要の高まりにより、安定した成長を遂げています。さらに、多様な食生活のニーズや嗜好に対応する製品レンジの拡大も市場成長に寄与しています。

主要市場促進要因：フルーツスナック市場分析によると、市場成長に影響を与える主要要因には、健康志向への世界のシフトが進行しており、味を犠牲にすることなく栄養価の高いスナックを求める消費者が増えていることが挙げられます。このほか、オーガニック製品や天然製品に対する需要の高まり、革新的で多様な製品の提供も市場成長を後押ししています。

技術の進歩：食品加工と包装技術における最近の技術革新は、保存期間の延長、栄養価の保持、製品品質の向上を可能にし、フルーツスナック市場の成長にプラスの影響を与えています。

産業用途：朝食用シリアルから製パン製品に至るまで、料理用アプリケーションにおけるフルーツスナック市場の需要は高く、その汎用性と様々な食品セグメントへの訴求力を反映しています。

主要市場動向：主要なフルーツスナック市場動向は、オーガニック製品やクリーンラベル製品へのシフトの進行、エキゾチックなフルーツやミックスフルーツフレーバーへの嗜好の高まりです。さらに、ビーガンや乳糖不耐症の人々に対応する乳製品ベースや植物ベースのフルーツスナックの増加が市場の成長を後押ししています。

地理的動向：北米は消費者の消費力が高く、スナッキング文化が根強いことから市場をリードしています。その他の中東・アフリカも、経済発展、ライフスタイルの変化、消費者の健康意識の高まりに後押しされ、著しい成長を示しています。

競合情勢：同市場は、製品イノベーション、戦略的拡大、市場地位向上のための提携に注力する大手企業の存在によって特徴付けられています。さらに、これらの企業は消費者の期待に応え、製品を差別化するために、マーケティングや持続可能性への取り組みにも投資しています。

課題と機会：フルーツスナック市場展望におけるさまざまな課題には、糖分や添加物に関する消費者の懸念への対応が含まれます。しかし、最近の製品開発の革新や新しい流通チャネルの開拓は、市場成長の新たな機会を生み出しています。

フルーツスナック市場傾向

よりヘルシーな間食へのシフトの進行

より健康的な間食オプションへのシフトの高まりは、フルーツスナック市場の成長を促進する主要要因です。この動向の根底には、栄養摂取の重要性とその全体的な健康とウェルネスへの直接的な影響に対する消費者の意識の高まりがあります。さらに、肥満の蔓延や食生活の乱れに伴う健康問題の増加により、健康にプラスに働くスナック菓子を求める傾向が強まっていることも、市場の成長を後押ししています。フルーツスナックにはビタミン、ミネラル、食物繊維などの必須栄養素が豊富に含まれ、不健康な脂肪や糖分が少ないため、より健康的な選択肢となります。このほか、グルテンフリーやビーガンなど、特定の食事ニーズに対応したさまざまな製品が入手しやすくなっていることも、フルーツスナック市場のシェア拡大に寄与しています。

フルーツスナックによる利便性の向上

消費者は食生活の選択において利便性を重視するようになっており、フルーツスナックの需要が高まっています。ドライフルーツパック、フルーツバー、絞り出し可能なフルーツパウチなど、さまざまな持ち運び可能な形態で提供されているため、外出先での消費に最適です。さらに、フルーツスナックは、会議の合間に素早くエネルギーを補給したい多忙なプロフェッショナルや、子どものスナックとして手間のかからない選択肢を必要とする親、エネルギー源となる天然の糖分をコンパクトに摂取したいアスリートなど、幅広いニーズに応えています。その上、新鮮果物に比べて保存期間が長いため、購入頻度や腐敗のリスクを減らすことができます。さらに、最近のパッケージング技術の先進は、利便性を高めるだけでなく、魅力的で実用的なデザインによって製品の魅力を高めており、フルーツスナック市場の成長を後押ししています。

急速な技術革新と製品の多様化

最新のフルーツスナック市場分析によると、最近の技術革新と製品の多様化は極めて重要な要素であり、成長誘発要因として作用しています。これに伴い、消費者の興味を引き、嗜好の変化に対応するために、メーカーがエキゾチックで型破りなフルーツフレーバーをイントロダクションとして導入していることが、市場の成長を後押ししています。さらに、健康志向の高まりに対応したプロバイオティクスやビタミンなどのスーパーフードや健康増進成分の配合が、フルーツスナック市場シェアに寄与しています。このほか、官能的な魅力と利便性を高めるために、フルーツスナックの食感、形態、包装にイノベーションが進んでいることも、市場の成長を後押ししています。さらに、クリーンラベル製品を求める消費者の需要に応えるため、有機・天然材料を活用するメーカーが増えており、フルーツスナックに新たな魅力を加えています。

オーガニック・天然食品に対する需要の高まり

有機・自然食品に対する消費者の嗜好の高まりは、市場の成長にプラスの影響を与えています。このフルーツスナック市場傾向は主に、食品に含まれる農薬、人工添加物、遺伝子組み換え作物（GMO）の健康への影響に対する懸念の高まりによってもたらされています。これに伴い、人工的な香料、着色料、保存料を使用しない有機栽培の果物を使ったスナック菓子への需要が高まっており、市場の成長を後押ししています。さらに、オーガニックのフルーツスナックは、消費者のライフスタイルの選択や食生活の嗜好に沿った、よりクリーンで安全性が高いとされる選択肢を提供しています。さらに、オーガニック・フルーツスナックの魅力は環境面や倫理面にも及んでおり、消費者は持続可能で責任ある農業をますます重視するようになっています。さらに、食品の栄養成分、原産地、生産工程を消費者が精査する意識的消費へのシフトが進行していることも、フルーツスナックの成長を後押ししています。

グローバリゼーションと市場アクセスの増加

最新のフルーツスナック市場分析では、市場成長の強化におけるグローバリゼーションと市場アクセスの強化の重要性が強調されています。これに伴い、eコマース・プラットフォームの普及により、消費者は多様なフルーツスナック製品にアクセスできるようになり、選択の幅が広がり、文化交流が促進されていることが市場の成長を支えています。さらに、世界の接続性の拡大により、メーカー各社がリーチを広げ、中間所得層が急増し可処分所得が増加している新たな地域に参入できるようになったことも、市場の成長を後押ししています。さらに、グローバリゼーションによって料理の伝統や間食習慣の交流が進み、消費者にエキゾチックな果物の風味やスナックの形態を紹介するようになったことも、市場の成長を後押ししています。このほか、流通プロセスを合理化し、フルーツスナックを新鮮状態で届け、品質を保持できるようにしたロジスティクスの進歩も市場成長を刺激しています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のフルーツスナック市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：製品タイプ別

• 甘味セイボリーチップス
• 新鮮カットとスライス
• キャンディーとバー
• 乳製品ベース
• その他

第7章 市場内訳：フルーツタイプ別

• アップル
• マンゴー
• バナナ
• パイナップル
• ベリー
• ミックス
• その他

第8章 市場内訳：流通チャネル別

• スーパーマーケットとハイパーマーケット
• コンビニエンスストア
• 専門食料品店
• オンラインストア
• その他

第9章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第10章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第13章 価格分析

第14章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Bare Foods Co.（PepsiCo Inc.）
  • Brothers International Food Corporation
  • Chaucer Foods Ltd.（Pilgrim Food Group Plc）
  • Crispy Green Inc.
  • General Mills Inc.
  • Kellogg Company
  • Nutty Goodness LLC
  • Sunkist Growers Incorporated
  • SunOpta Inc.
  • The Hershey Company
  • Welch Foods Inc.

List of Figures

• Figure 1: Global: Fruit Snacks Market: Major Drivers and Challenges
• Figure 2: Global: Fruit Snacks Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Fruit Snacks Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 4: Global: Fruit Snacks Market: Breakup by Product Type (in %), 2023
• Figure 5: Global: Fruit Snacks Market: Breakup by Fruit Type (in %), 2023
• Figure 6: Global: Fruit Snacks Market: Breakup by Distribution Channel (in %), 2023
• Figure 7: Global: Fruit Snacks Market: Breakup by Region (in %), 2023
• Figure 8: Global: Fruit Snacks (Sweet and Savory Chips) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 9: Global: Fruit Snacks (Sweet and Savory Chips) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 10: Global: Fruit Snacks (Fresh Cuts and Slices) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 11: Global: Fruit Snacks (Fresh Cuts and Slices) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 12: Global: Fruit Snacks (Candies and Bars) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 13: Global: Fruit Snacks (Candies and Bars) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 14: Global: Fruit Snacks (Dairy-Based) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 15: Global: Fruit Snacks (Dairy-Based) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 16: Global: Fruit Snacks (Other Product Types) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 17: Global: Fruit Snacks (Other Product Types) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 18: Global: Fruit Snacks (Apple) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 19: Global: Fruit Snacks (Apple) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 20: Global: Fruit Snacks (Mango) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 21: Global: Fruit Snacks (Mango) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 22: Global: Fruit Snacks (Banana) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 23: Global: Fruit Snacks (Banana) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 24: Global: Fruit Snacks (Pineapple) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 25: Global: Fruit Snacks (Pineapple) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 26: Global: Fruit Snacks (Berries) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 27: Global: Fruit Snacks (Berries) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 28: Global: Fruit Snacks (Mixed) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 29: Global: Fruit Snacks (Mixed) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 30: Global: Fruit Snacks (Other Fruits) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 31: Global: Fruit Snacks (Other Fruits) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 32: Global: Fruit Snacks (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 33: Global: Fruit Snacks (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 34: Global: Fruit Snacks (Convenience Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 35: Global: Fruit Snacks (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 36: Global: Fruit Snacks (Specialty Food Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 37: Global: Fruit Snacks (Specialty Food Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 38: Global: Fruit Snacks (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 39: Global: Fruit Snacks (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 40: Global: Fruit Snacks (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 41: Global: Fruit Snacks (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 42: North America: Fruit Snacks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 43: North America: Fruit Snacks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 44: United States: Fruit Snacks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 45: United States: Fruit Snacks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 46: Canada: Fruit Snacks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 47: Canada: Fruit Snacks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 48: Asia-Pacific: Fruit Snacks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 49: Asia-Pacific: Fruit Snacks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 50: China: Fruit Snacks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 51: China: Fruit Snacks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 52: Japan: Fruit Snacks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 53: Japan: Fruit Snacks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 54: India: Fruit Snacks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 55: India: Fruit Snacks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 56: South Korea: Fruit Snacks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 57: South Korea: Fruit Snacks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 58: Australia: Fruit Snacks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 59: Australia: Fruit Snacks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 60: Indonesia: Fruit Snacks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 61: Indonesia: Fruit Snacks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 62: Others: Fruit Snacks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 63: Others: Fruit Snacks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 64: Europe: Fruit Snacks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 65: Europe: Fruit Snacks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 66: Germany: Fruit Snacks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 67: Germany: Fruit Snacks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 68: France: Fruit Snacks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 69: France: Fruit Snacks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 70: United Kingdom: Fruit Snacks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 71: United Kingdom: Fruit Snacks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 72: Italy: Fruit Snacks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 73: Italy: Fruit Snacks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 74: Spain: Fruit Snacks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 75: Spain: Fruit Snacks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 76: Russia: Fruit Snacks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 77: Russia: Fruit Snacks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 78: Others: Fruit Snacks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 79: Others: Fruit Snacks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 80: Latin America: Fruit Snacks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 81: Latin America: Fruit Snacks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 82: Brazil: Fruit Snacks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 83: Brazil: Fruit Snacks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 84: Mexico: Fruit Snacks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 85: Mexico: Fruit Snacks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 86: Others: Fruit Snacks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 87: Others: Fruit Snacks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 88: Middle East and Africa: Fruit Snacks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 89: Middle East and Africa: Fruit Snacks Market: Breakup by Country (in %), 2023
• Figure 90: Middle East and Africa: Fruit Snacks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 91: Global: Fruit Snacks Industry: SWOT Analysis
• Figure 92: Global: Fruit Snacks Industry: Value Chain Analysis
• Figure 93: Global: Fruit Snacks Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Fruit Snacks Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Fruit Snacks Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
• Table 3: Global: Fruit Snacks Market Forecast: Breakup by Fruit Type (in Million US$), 2024-2032
• Table 4: Global: Fruit Snacks Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 5: Global: Fruit Snacks Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 6: Global: Fruit Snacks Market: Competitive Structure
• Table 7: Global: Fruit Snacks Market: Key Players

The global fruit snacks market size reached US$ 6.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 11.6 Billion by 2032, exhibiting a growth rate (CAGR) of 6.6% during 2024-2032. According to the market analysis, the market is growing rapidly due to the ongoing shift towards healthier snacking options, recent innovations and product diversification, rising demand for organic and natural food products, and the rapid globalization and proliferation of e-commerce platforms.

Fruit Snacks Market Analysis:

Market Growth and Size: The fruit snacks market share is witnessing stable growth, driven by the changing consumer preferences towards healthier snacking options and an increasing demand for convenient, on-the-go food products. Additionally, the broadening product range that caters to diverse dietary needs and preferences is contributing to the market growth.

Major Market Drivers: As per the fruit snacks market analysis, key drivers influencing the market growth include the ongoing global shift towards health and wellness, with consumers increasingly seeking snacks that offer nutritional benefits without sacrificing taste. Besides this, the rising demand for organic and natural products, along with innovative and diverse product offerings, are also fueling the market growth.

Technological Advancements: Recent innovations in food processing and packaging technology, enabling longer shelf life, preservation of nutritional values, and improved product quality, are positively impacting the fruit snacks market growth.

Industry Applications: There is a high fruit snacks market demand in culinary applications, ranging from breakfast cereals to baking products, reflecting their versatility and appeal across different food sectors.

Key Market Trends: The key fruit snacks market trends involve the ongoing shift towards organic and clean label products, as well as a growing preference for exotic and mixed fruit flavors. Furthermore, the rise in dairy-based and plant-based fruit snack offerings, catering to the vegan and lactose-intolerant populations, is bolstering the market growth.

Geographical Trends: North America leads the market due to high consumer spending power and a strong snacking culture. Other regions are also showing significant growth, fueled by economic development, changing lifestyle patterns, and increased health awareness among consumers.

Competitive Landscape: The market is characterized by the presence of leading players focusing on product innovation, strategic expansions, and partnerships to enhance their market position. Additionally, these companies are also investing in marketing and sustainability initiatives to meet consumer expectations and differentiate their products.

Challenges and Opportunities: The various challenges in the fruit snacks market outlook include addressing consumer concerns regarding sugar content and additives. However, recent innovations in product development and exploration of new distribution channels are creating new opportunities for the market growth.

Fruit Snacks Market Trends:

Ongoing shift towards healthier snacking options

The rising shift towards healthier snacking options is a predominant factor driving the fruit snacks market growth. This trend is rooted in a growing awareness among consumers about the importance of nutritional intake and its direct impact on overall health and wellness. Furthermore, the increasing prevalence of obesity and health issues associated with poor dietary choices, prompting individuals to seek out snack options that contribute positively to their health, is supporting the market growth. In line with this, fruit snacks offer a healthier alternative, as they are rich in essential nutrients such as vitamins, minerals, and dietary fibers and low in unhealthy fats and added sugars. Besides this, the increasing availability of a variety of products that cater to specific dietary needs, such as gluten-free and vegan options, is contributing to the fruit snacks market share.

Heightened convenience offered by fruit snacks

Consumers are increasingly prioritizing convenience in their dietary choices, leading to a heightened demand for fruit snacks. They are available in various portable formats, such as dried fruit packs, fruit bars, and squeezable fruit pouches, making them ideal for consumption on the go. Additionally, fruit snacks cater to a wide range of needs, such as busy professionals looking for a quick energy boost between meetings, parents needing a hassle-free snack option for children, and athletes seeking a compact source of natural sugars for energy. Besides this, they offer longer shelf life compared to fresh fruit, which reduces the frequency of purchases and the risk of spoilage. Moreover, recent advancements in packaging technology, which have not only enhanced the convenience factor but also the appeal of these products through attractive and practical designs, are boosting the fruit snacks market growth.

Rapid innovation and product diversification

According to the latest fruit snacks market analysis, recent innovation and product diversification are pivotal elements, acting as a growth-inducing factors. In line with this, the introduction of exotic and unconventional fruit flavors by manufacturers to capture consumer interest and cater to changing preferences is bolstering the market growth. Furthermore, the incorporation of superfoods and health-enhancing ingredients like probiotics and vitamins, catering to the rising health-consciousness among individuals, is contributing to the fruit snacks market share. Besides this, the ongoing innovations in the texture, form, and packaging of fruit snacks to enhance sensory appeal and convenience are catalyzing the market growth. Moreover, manufacturers are increasingly leveraging organic and natural ingredients to meet consumer demand for clean-label products, adding another layer of appeal to fruit snacks.

Rising demand for organic and natural food products

The increasing consumer preference for organic and natural food products is positively impacting the market growth. This fruit snacks market trend is primarily driven by growing concerns over the health effects of pesticides, artificial additives, and genetically modified organisms (GMOs) in food. In line with this, the heightened demand for snacks made from organically grown fruits that are free from artificial flavors, colors, and preservatives is boosting the market growth. Furthermore, organic fruit snacks offer consumers a cleaner and purportedly safer option that aligns with their lifestyle choices and dietary preferences. Additionally, the appeal of organic fruit snacks encompasses environmental and ethical considerations, with consumers increasingly valuing sustainable and responsible farming practices. Moreover, the ongoing shift towards conscious consumption, where the nutritional content, origin, and production process of food are scrutinized by consumers, is favoring the fruit snacks market growth.

Increasing globalization and market access

The latest fruit snacks market analysis highlighted the importance of globalization and enhanced market access in strengthening the market growth. In line with this, the proliferation of e-commerce platforms, which have made it possible for consumers to access a diverse array of fruit snack products, enriching their choices and fostering cultural exchange, is supporting the market growth. Furthermore, the expanding global connectivity, allowing manufacturers to broaden their reach and enter new geographical areas with burgeoning middle classes and increasing disposable incomes, is driving the market growth. Moreover, the increasing exchange of culinary traditions and snacking habits due to globalization, introducing consumers to exotic fruit flavors and snack formats, is favoring the market growth. Besides this, the advancements in logistics, which have streamlined the distribution process, ensuring that fruit snacks can be delivered fresh and retain their quality, are stimulating the market growth.

Fruit Snacks Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecast at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product type, fruit type, and distribution channel.

Breakup by Product Type:

Sweet and Savory Chips

Fresh Cuts and Slices

Candies and Bars

Dairy-Based

Others

Sweet and savory chips accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the product type. This includes sweet and savory chips, fresh cuts and slices, candies and bars, dairy-based, and others. According to the report, sweet and savory chips represented the largest segment.

The latest fruit snacks market trends indicated that the sweet and savory chips segment holds the largest market share, owing to a wide range of products that cater to diverse taste preferences. It includes a variety of snacks, such as dried fruits coated with sweeteners or spices and fruit-based chips and crisps that offer a unique blend of sweetness with a hint of saltiness. Additionally, the appeal of sweet and savory chips lies in their ability to satisfy different craving types, making them suitable for consumption at any time of the day.

The fresh cuts and slices segment caters to consumers seeking convenient, ready-to-eat fruit options that retain the natural taste and nutritional value of fresh fruit. It includes pre-packaged fresh fruit slices, cubes, and sticks that are offered in single-serving packs or mixed fruit varieties. Furthermore, the increasing consumer demand for wholesome, minimally processed snack options and the growing awareness of the health benefits associated with regular fruit consumption, is supporting the market growth.

The candies and bars segment includes fruit-based confectioneries and snack bars that offer a sweet treat with the added benefits of fruits. It ranges from gummy candies made with real fruit juice to fruit bars that combine fruits with nuts, grains, and other ingredients. Additionally, candies and bars are designed to offer a convenient and portable snacking option that satisfies sweet cravings while providing some nutritional value, such as vitamins and fiber.

Dairy-based fruit snacks encompass a range of products that combine fruit with dairy or dairy alternatives, such as yogurts, smoothies, and cheese-based snacks. It appeals to consumers looking for snacks that provide a balance of taste, nutrition, and satiety. Furthermore, dairy-based fruit snacks are often fortified with additional nutrients, making them a popular choice among consumers seeking functional benefits, such as probiotics for gut health or added calcium and vitamin D.

Breakup by Fruit Type:

Apple

Mango

Banana

Pineapple

Berries

Mixed

Others

Mixed holds the largest share in the industry

A detailed breakup and analysis of the market based on the fruit type have also been provided in the report. This includes apple, mango, banana, pineapple, berries, mixed, and others. According to the report, mixed accounted for the largest market share.

The mixed segment represents the largest fruit snacks market share due to its variety and nutritional balance. It encompasses products that combine multiple fruit types, such as mixed dried fruit packs, fruit bars, and gummies, offering a diverse taste experience and a wider range of vitamins and minerals in a single serving. Furthermore, mixed fruit snacks cater to the growing consumer preference for diversity in flavor and texture within their snacking options. Additionally, these products often appeal to families or individuals looking for convenient ways to increase their fruit intake without committing to a single fruit flavor.

Apple-based snacks are cherished for their sweet, tangy flavor and nutritional benefits. They include dried apple slices, apple chips, and apple-based bars or gummies. Furthermore, the increasing popularity of apples due to their widespread availability, relatively low cost, and versatility in flavor pairings with spices and other fruits is supporting the market growth.

Mango fruit snacks stand out for their exotic appeal, offering a taste of tropical sweetness that captures a wide consumer base. They include dried mango slices, mango fruit bars, and candies, known for their rich flavor and nutritional content, particularly vitamins A and C. Furthermore, mango snacks are often associated with premium offerings within the fruit snacks market, appealing to consumers seeking a unique and indulgent snacking experience.

Banana-based snacks are appreciated for their natural sweetness and energy-boosting properties. They encompass dried banana chips, banana fruit bars, and other banana-flavored snacks. Additionally, bananas are a rich source of potassium and dietary fiber, making them a favored option among health-conscious consumers and athletes seeking a nutritious energy source.

Pineapple snacks offer a vibrant, tangy flavor profile that stands out among fruit snack options. This segment includes dried pineapple pieces, pineapple-flavored gummies, and bars. Furthermore, pineapple is lauded for its digestive enzymes and vitamin C content, positioning pineapple snacks as both a tasty and functional choice for consumers.

The berries segment includes snacks made from strawberries, blueberries, raspberries, and other berry varieties. They are highly regarded for their antioxidant properties and are often marketed as superfoods. This segment includes a range of products, such as freeze-dried berries, which retain much of the nutritional content of fresh berries, and berry-flavored bars and candies.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Specialty Food Stores

Online Stores

Others

Supermarkets and hypermarkets represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, specialty food stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment.

Supermarkets and hypermarkets represent the largest segment, as highlighted by the fruit snacks market analysis. These retail giants are one-stop destinations for consumers looking to fulfill their grocery needs, including the purchase of fruit snacks. Furthermore, supermarkets and hypermarkets offer extensive physical shelf spaces, which allows them to showcase a broad range of fruit snack options from different brands, catering to diverse consumer preferences. Additionally, the ability to physically assess product quality, combined with the convenience of immediate purchase, making supermarkets and hypermarkets a preferred choice for many shoppers, is contributing to the fruit snacks market growth.

Convenience stores play a crucial role in the distribution of fruit snacks, especially for consumers seeking quick and easy snack options on the go. They cater to the demand for instant gratification and convenience, offering a selection of fruit snacks that can be easily consumed during travel, work breaks, or other time-sensitive situations. Furthermore, their extended operating hours also serve the needs of consumers looking to purchase snacks outside of regular shopping times.

Specialty food stores constitute a significant distribution channel for fruit snacks, particularly for products that are organic, non-GMO, or cater to specific dietary requirements. These stores specialize in high-quality, niche food items that may not be readily available in mainstream retail outlets. Additionally, specialty stores cater to consumers who prioritize the nutritional content, source, and production process of fruit snacks.

Based on the fruit snacks market analysis, the online stores segment has witnessed significant growth, driven by the convenience of shopping from home and the broader reach it offers to consumers. In line with this, e-commerce platforms and online retailers enable customers to explore a vast array of fruit snack products from different brands and regions, often at competitive fruit snacks market revenue.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest fruit snacks market share

The fruit snacks market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America holds the largest fruit snacks market share, owing to a combination of factors, including high consumer spending power, a strong culture of snacking, and increasing health awareness among the population. Additionally, the growing preference for convenient and healthier snack options, owing to the changing dietary preferences, is boosting the market growth. Furthermore, the high degree of product innovation and variety in the region, with manufacturers continually introducing new flavors, formats, and health-oriented products to meet the evolving consumer demands, is contributing to the market growth.

According to the fruit snacks market analysis, the Asia Pacific region represents a rapidly growing segment fueled by economic growth, urbanization, and changing dietary patterns. Additionally, the presence of diverse culinary traditions and a wide variety of native fruits in the region, which provides a rich base for product innovation and differentiation, is boosting the market growth.

Europe's fruit snacks market is characterized by a strong emphasis on health and wellness, with consumers increasingly seeking out snacks that offer nutritional benefits without compromising on taste. Along with this, the rising demand for organic and natural products, reflecting a broader trend towards clean eating and sustainability in the region, is supporting the market growth.

Latin America's fruit snacks market is driven by the region's rich agricultural heritage and the growing urban middle class with increasing disposable incomes. Additionally, the easy availability of a wide variety of tropical fruits, which provides a unique opportunity for local manufacturers to produce fruit snacks that cater to local tastes and preferences, is strengthening the market growth.

The Middle East and Africa (MEA) region represents a growing market for fruit snacks, owing to its young population, urbanization, and increasing health consciousness among consumers. Along with this, the rising demand for convenient, healthy, and halal-certified snack options in the region, is bolstering the fruit snacks market growth. Besides this, the ongoing shift towards packaged and branded fruit snacks, driven by lifestyle changes, is driving the market growth.

Leading Key Players in the Fruit Snacks Industry:

Key market players are continuously innovating their product lines to include a wider range of flavors, textures, and health benefits. It includes the introduction of fruit snacks with exotic fruit combinations and non-GMO ingredients. Furthermore, leading companies are actively exploring opportunities to enter or expand in emerging markets with a growing middle class and rising disposable income. Besides this, several manufacturers are entering into partnerships with local brands or acquiring smaller companies to diversify their product portfolios and strengthen their market position. Moreover, many leading fruit snack manufacturers are enhancing their online presence to improve the visibility and availability of their products.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Bare Foods Co. (PepsiCo Inc)

Brothers International Food Corporation

Chaucer Foods Ltd. (Pilgrim Food Group PLC)

Crispy Green Inc.

General Mills Inc.

Kellogg Company

Nutty Goodness LLC

Sunkist Growers Incorporated

SunOpta Inc

The Hershey Company

Welch Foods Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

In April 2023, Brothers International Food Corporation announced its plan to acquire Hosh, a leading supplier of fruit and vegetable juice concentrates and purees.

In January 2022, Crispy Green Inc. launched an innovative new snack line, called Pina Picanta that contains dried pineapple with a flavorful twist.

In April 2023, General Mills Inc. announced its plan to refresh its fruit snack portfolio by updating designs and brand profiles.

Key Questions Answered in This Report:

• How has the global fruit snacks market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global fruit snacks market?
• What is the impact of each driver, restraint, and opportunity on the global fruit snacks market?
• What are the key regional markets?
• Which countries represent the most attractive fruit snacks market?
• What is the breakup of the market based on the product type?
• Which is the most attractive product type in the fruit snacks market?
• What is the breakup of the market based on the fruit type?
• Which is the most attractive fruit type in the fruit snacks market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the fruit snacks market?
• What is the competitive structure of the market?
• Who are the key players/companies in the global fruit snacks market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Fruit Snacks Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product Type

• 6.1 Sweet and Savory Chips
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Fresh Cuts and Slices
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Candies and Bars
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Dairy-Based
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Others
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast

7 Market Breakup by Fruit Type

• 7.1 Apple
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Mango
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Banana
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Pineapple
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Berries
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast
• 7.6 Mixed
  • 7.6.1 Market Trends
  • 7.6.2 Market Forecast
• 7.7 Others
  • 7.7.1 Market Trends
  • 7.7.2 Market Forecast

8 Market Breakup by Distribution Channel

• 8.1 Supermarkets and Hypermarkets
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Convenience Stores
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Specialty Food Stores
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Online Stores
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 Others
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia-Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Bare Foods Co. (PepsiCo Inc.)
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
  • 14.3.2 Brothers International Food Corporation
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
  • 14.3.3 Chaucer Foods Ltd. (Pilgrim Food Group Plc)
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
    • 14.3.3.3 Financials
  • 14.3.4 Crispy Green Inc.
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
  • 14.3.5 General Mills Inc.
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
    • 14.3.5.3 Financials
    • 14.3.5.4 SWOT Analysis
  • 14.3.6 Kellogg Company
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
    • 14.3.6.3 Financials
    • 14.3.6.4 SWOT Analysis
  • 14.3.7 Nutty Goodness LLC
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
  • 14.3.8 Sunkist Growers Incorporated
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
    • 14.3.8.3 SWOT Analysis
  • 14.3.9 SunOpta Inc.
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
    • 14.3.9.3 Financials
    • 14.3.9.4 SWOT Analysis
  • 14.3.10 The Hershey Company
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
    • 14.3.10.3 Financials
    • 14.3.10.4 SWOT Analysis
  • 14.3.11 Welch Foods Inc.
    • 14.3.11.1 Company Overview
    • 14.3.11.2 Product Portfolio