フルーツスナック市場：製品別、流通チャネル別-2025-2030年の世界予測

フルーツスナック市場の2023年の市場規模は193億6,000万米ドルで、2024年には208億1,000万米ドルに達すると予測され、CAGR 8.67％で成長し、2030年には346億7,000万米ドルに達すると予測されています。

フルーツスナック市場は、グミ、バー、乾燥フルーツスナックに分類されることが多い、果実含有物由来の様々な加工食品を包含します。これらの製品は、子どもからより健康的なスナックの選択肢を求める大人まで、幅広い消費者層を対象としています。市場の必要性は、便利で栄養価の高い、外出先での間食オプションに対する需要の高まりから生まれています。用途は幅広く、学校、オフィス、フィットネスセンターなどで提供されており、健康志向の動向と栄養意識の高まりが後押ししています。最終用途の範囲は主に小売店、スーパーマーケット、オンライン・プラットフォームを対象としており、利便性と広範な入手しやすさを活かしています。この市場に影響を与える主な成長要因としては、より健康的なライフスタイルへの食生活の嗜好の変化、植物性製品への志向の高まり、可処分所得の増加などが挙げられます。さらに、革新的なフレーバーと機能性成分の統合は、飽和市場において差別化の潜在的機会を提供します。しかし、原材料価格の変動、食品の安全性や表示に関する規制のハードル、スナック業界の競合といった課題は、市場拡大の大きな脅威となっています。これらを緩和するため、企業は持続可能な調達、オーガニック製品ライン、透明性のあるコミュニケーション戦略に投資することが奨励されます。技術革新と研究の機会は、天然成分やオーガニック成分を活用した、減糖タイプや栄養強化タイプの開発にあります。同様に、持続可能性に焦点を当てたパッケージング技術の先進は、競争上の優位性を提供することができます。限界はあるもの、デジタル・マーケティング戦略の導入と新興市場での拡大は、大きな成長の道筋を示します。全体として、消費者の嗜好を理解し、製品の透明性を優先することは、事業の成長と競争力の維持に不可欠です。この市場の性質はダイナミックで、健康とウェルネスを重視する傾向が強まっているため、ブランドは絶えず変化する消費者の需要に対応するため、提供する製品に絶えず適応し、革新的であることが求められています。

市場力学：急速に進化するフルーツスナック市場の主要市場インサイトを公開

フルーツスナック市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 世界のナチュラル・オーガニック製品の人気の高まり
  • 好意的な政府の取り組みと啓蒙キャンペーン
  • 菜食主義者の増加による植物ベースの食事に対する需要の高まり
• 市場抑制要因
  • サプライチェーンの混乱と原材料コストの変動に伴う問題
• 市場機会
  • 持続可能で環境に優しいパッケージング・ソリューションに対する需要の高まり
  • eコマースプラットフォームとDTCチャネルの拡大
• 市場の課題
  • 製品の賞味期限に関する問題

ポーターの5つの力：フルーツスナック市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：フルーツスナック市場における外部からの影響の把握

外部マクロ環境要因は、フルーツスナック市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析フルーツスナック市場における競合情勢の把握

フルーツスナック市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的な意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスフルーツスナック市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、フルーツスナック市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨フルーツスナック市場における成功への道筋を描く

フルーツスナック市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報に基づいた意思決定を行う上で役立つ重要な質問にも回答しています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 天然およびオーガニック製品の世界の人気が高まっている
    • 政府の好ましい取り組みと啓発キャンペーン
    • ビーガン人口の増加により植物由来の食事の需要が増加
  • 抑制要因
    • サプライチェーンの混乱と原材料費の変動に伴う問題
  • 機会
    • 持続可能で環境に優しいパッケージソリューションの需要の高まり
    • eコマースプラットフォームとDTCチャネルの拡大
  • 課題
    • 製品の賞味期限に関連する問題
• 市場セグメンテーション分析
  • 製品：栄養価の高いフリーズドライフルーツスナックの活用
  • 流通チャネル：宅配便のメリットによりオンライン小売流通チャネルが好まれる傾向が高まっている
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 フルーツスナック市場：製品別

• フリーズドライフルーツ
• フルーツチップ
• フルーツグミ
• フルーツロールアップ
• 艶出しフルーツスナック

第7章 フルーツスナック市場：流通チャネル別

• コンビニエンスストア
• オンライン小売
• スーパーマーケット/ハイパーマーケット

第8章 南北アメリカのフルーツスナック市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域のフルーツスナック市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのフルーツスナック市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • ウェルチは、健康志向の消費者を全国的に引き付けるため、革新的なフレーバーのフルーツを丸ごと使った「アブソリュートフルーティフルフルーツストリップ」を発売しました。
  • リンドスナックは、垂直統合を推進し、製品範囲を拡大し、市場での地位と小売店での存在感を高めるためにスモールバッチオーガニックを買収しました。
  • アマジはクリクリフーズと提携し、ハイビスカスとモリンガ入りのドライパイナップルを発売するとともに、ウガンダで雇用を創出し、経済発展を促進しています。
• 戦略分析と提言

企業一覧

• 1. "
• 2. "The Kraft Heinz Company
• 3. Annie's Homegrown, Inc.
• 4. Bare Foods Co by PepsiCo, Inc.
• 5. Betty Lou's, Inc.
• 6. Campbell Soup Company
• 7. Clif Bar & Company
• 8. Crispy Green, Inc.
• 9. General Mills, Inc.
• 10. Happy Family Organics
• 11. Harry & David, LLC by Flowers.com, Inc.
• 12. J.M. Smucker Company
• 13. Kind LLC
• 14. Mondelez International, Inc.
• 15. Mott's LLP
• 16. Nature's Path Foods
• 17. Nestle S.A.
• 18. Ocean Spray Cranberries, Inc.
• 19. Peeled Snacks, Inc.
• 20. PepsiCo, Inc.
• 21. Rind Snacks, Inc.
• 22. Stretch Island Fruit Co.
• 23. SunOpta, Inc.
• 24. Sunsweet Growers Inc.
• 25. The Hershey Company
• 26. The Kellogg Company
• 27. Unilever PLC
• 28. Urban Fruit by Lotus Bakeries NV
• 29. Welch Foods Inc.

LIST OF FIGURES

• FIGURE 1. FRUIT SNACKS MARKET RESEARCH PROCESS
• FIGURE 2. FRUIT SNACKS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL FRUIT SNACKS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL FRUIT SNACKS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL FRUIT SNACKS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS FRUIT SNACKS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS FRUIT SNACKS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES FRUIT SNACKS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES FRUIT SNACKS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC FRUIT SNACKS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC FRUIT SNACKS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA FRUIT SNACKS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA FRUIT SNACKS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. FRUIT SNACKS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. FRUIT SNACKS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. FRUIT SNACKS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL FRUIT SNACKS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL FRUIT SNACKS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL FRUIT SNACKS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. FRUIT SNACKS MARKET DYNAMICS
• TABLE 7. GLOBAL FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL FRUIT SNACKS MARKET SIZE, BY FREEZE DRIED FRUITS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL FRUIT SNACKS MARKET SIZE, BY FRUIT CHIPS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL FRUIT SNACKS MARKET SIZE, BY FRUIT GUMMIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL FRUIT SNACKS MARKET SIZE, BY FRUIT ROLL-UPS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL FRUIT SNACKS MARKET SIZE, BY GLAZED FRUIT SNACKS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL FRUIT SNACKS MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL FRUIT SNACKS MARKET SIZE, BY ONLINE RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL FRUIT SNACKS MARKET SIZE, BY SUPERMARKETS/HYPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. AMERICAS FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS FRUIT SNACKS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 20. ARGENTINA FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 21. ARGENTINA FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 22. BRAZIL FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 23. BRAZIL FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 24. CANADA FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 25. CANADA FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 26. MEXICO FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 27. MEXICO FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 28. UNITED STATES FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 29. UNITED STATES FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 30. UNITED STATES FRUIT SNACKS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 31. ASIA-PACIFIC FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 32. ASIA-PACIFIC FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. ASIA-PACIFIC FRUIT SNACKS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 34. AUSTRALIA FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 35. AUSTRALIA FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 36. CHINA FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 37. CHINA FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 38. INDIA FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 39. INDIA FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 40. INDONESIA FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 41. INDONESIA FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 42. JAPAN FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 43. JAPAN FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 44. MALAYSIA FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 45. MALAYSIA FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 46. PHILIPPINES FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 47. PHILIPPINES FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 48. SINGAPORE FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 49. SINGAPORE FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. SOUTH KOREA FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 51. SOUTH KOREA FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 52. TAIWAN FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 53. TAIWAN FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 54. THAILAND FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 55. THAILAND FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 56. VIETNAM FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 57. VIETNAM FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 58. EUROPE, MIDDLE EAST & AFRICA FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 59. EUROPE, MIDDLE EAST & AFRICA FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 60. EUROPE, MIDDLE EAST & AFRICA FRUIT SNACKS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 61. DENMARK FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 62. DENMARK FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 63. EGYPT FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 64. EGYPT FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 65. FINLAND FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 66. FINLAND FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 67. FRANCE FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 68. FRANCE FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 69. GERMANY FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 70. GERMANY FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 71. ISRAEL FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 72. ISRAEL FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 73. ITALY FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 74. ITALY FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 75. NETHERLANDS FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 76. NETHERLANDS FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 77. NIGERIA FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 78. NIGERIA FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 79. NORWAY FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 80. NORWAY FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 81. POLAND FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 82. POLAND FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 83. QATAR FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 84. QATAR FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 85. RUSSIA FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 86. RUSSIA FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 87. SAUDI ARABIA FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 88. SAUDI ARABIA FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 89. SOUTH AFRICA FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 90. SOUTH AFRICA FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 91. SPAIN FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 92. SPAIN FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 93. SWEDEN FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 94. SWEDEN FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 95. SWITZERLAND FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 96. SWITZERLAND FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 97. TURKEY FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 98. TURKEY FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 99. UNITED ARAB EMIRATES FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 100. UNITED ARAB EMIRATES FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 101. UNITED KINGDOM FRUIT SNACKS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 102. UNITED KINGDOM FRUIT SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 103. FRUIT SNACKS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 104. FRUIT SNACKS MARKET, FPNV POSITIONING MATRIX, 2023

The Fruit Snacks Market was valued at USD 19.36 billion in 2023, expected to reach USD 20.81 billion in 2024, and is projected to grow at a CAGR of 8.67%, to USD 34.67 billion by 2030.

The fruit snacks market encompasses a variety of processed foods derived from fruit content, often categorized into gummies, bars, and dried fruit snacks. These products serve a broad consumer base, ranging from children to adults seeking healthier snack options. The market's necessity emerges from the increasing demand for convenient, nutritious, and on-the-go snacking options. Applications range widely, incorporating offerings in schools, offices, and fitness centers, driven by health-conscious trends and nutritional awareness. The end-use scope primarily targets retail stores, supermarkets, and online platforms, capitalizing on convenience and widespread accessibility. Key growth factors influencing this market include evolving dietary preferences towards healthier lifestyles, the rising inclination towards plant-based products, and increased disposable incomes. Additionally, innovative flavors and functional ingredient integration provide potential opportunities for differentiation in a saturated market. However, challenges such as fluctuating raw material prices, regulatory hurdles concerning food safety and labeling, and the competitive nature of the snack industry pose significant threats to market expansion. To mitigate these, companies are encouraged to invest in sustainable sourcing, organic product lines, and transparent communication strategies. Innovation and research opportunities lie in developing reduced-sugar and fortified fruit snacks, leveraging natural and organic components. Likewise, advancements in packaging technology focusing on sustainability can offer competitive advantages. Despite limitations, embracing digital marketing strategies and expanding in emerging markets present substantial growth avenues. Overall, understanding consumer preferences and prioritizing product transparency are crucial for business growth and maintaining a competitive edge. The nature of this market is dynamic, with a growing emphasis on health and wellness pushing brands to continuously adapt and innovate in their product offerings to meet ever-evolving consumer demands.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Fruit Snacks Market

The Fruit Snacks Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing popularity of natural and organic products globally
  • Favorable government initiatives and awareness campaigns
  • Rising demand for plant-based diet due to growing vegan population
• Market Restraints
  • Issues associated with supply chain disruption and fluctuations in raw material costs
• Market Opportunities
  • Rising demand for sustainable and eco-friendly packaging solutions
  • Expanding e-commerce platforms and DTC channels
• Market Challenges
  • Issues associated with shelf life of product

Porter's Five Forces: A Strategic Tool for Navigating the Fruit Snacks Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Fruit Snacks Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Fruit Snacks Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Fruit Snacks Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Fruit Snacks Market

A detailed market share analysis in the Fruit Snacks Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Fruit Snacks Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Fruit Snacks Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Fruit Snacks Market

A strategic analysis of the Fruit Snacks Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Fruit Snacks Market, highlighting leading vendors and their innovative profiles. These include ", "The Kraft Heinz Company, Annie's Homegrown, Inc., Bare Foods Co by PepsiCo, Inc., Betty Lou's, Inc., Campbell Soup Company, Clif Bar & Company, Crispy Green, Inc., General Mills, Inc., Happy Family Organics, Harry & David, LLC by Flowers.com, Inc., J.M. Smucker Company, Kind LLC, Mondelez International, Inc., Mott's LLP, Nature's Path Foods, Nestle S.A., Ocean Spray Cranberries, Inc., Peeled Snacks, Inc., PepsiCo, Inc., Rind Snacks, Inc., Stretch Island Fruit Co., SunOpta, Inc., Sunsweet Growers Inc., The Hershey Company, The Kellogg Company, Unilever PLC, Urban Fruit by Lotus Bakeries NV, and Welch Foods Inc..

Market Segmentation & Coverage

This research report categorizes the Fruit Snacks Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Freeze Dried Fruits, Fruit Chips, Fruit Gummies, Fruit Roll-Ups, and Glazed Fruit Snacks.
• Based on Distribution Channel, market is studied across Convenience Stores, Online Retail, and Supermarkets/Hypermarkets.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing popularity of natural and organic products globally
    • 5.1.1.2. Favorable government initiatives and awareness campaigns
    • 5.1.1.3. Rising demand for plant-based diet due to growing vegan population
  • 5.1.2. Restraints
    • 5.1.2.1. Issues associated with supply chain disruption and fluctuations in raw material costs
  • 5.1.3. Opportunities
    • 5.1.3.1. Rising demand for sustainable and eco-friendly packaging solutions
    • 5.1.3.2. Expanding e-commerce platforms and DTC channels
  • 5.1.4. Challenges
    • 5.1.4.1. Issues associated with shelf life of product
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product: Utilization of freeze-dried fruit snacks for nutritional benefits
  • 5.2.2. Distribution Channel: Growing preference for online retail distribution channel for home delivery benefit
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Fruit Snacks Market, by Product

• 6.1. Introduction
• 6.2. Freeze Dried Fruits
• 6.3. Fruit Chips
• 6.4. Fruit Gummies
• 6.5. Fruit Roll-Ups
• 6.6. Glazed Fruit Snacks

7. Fruit Snacks Market, by Distribution Channel

• 7.1. Introduction
• 7.2. Convenience Stores
• 7.3. Online Retail
• 7.4. Supermarkets/Hypermarkets

8. Americas Fruit Snacks Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Fruit Snacks Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Fruit Snacks Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
  • 11.3.1. Welch's launches absolute fruitfuls fruit strips with whole fruit in innovative flavors to attract health-conscious consumers nationwide
  • 11.3.2. Rind Snack acquired Small Batch Organics to drive vertical integration, expand product range, and enhance market position and retail presence
  • 11.3.3. Amazi partners with Kuli Kuli Foods to launch hibiscus and moringa-enhanced dried pineapple while creating jobs and fostering economic development in Uganda
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. "
• 2. "The Kraft Heinz Company
• 3. Annie's Homegrown, Inc.
• 4. Bare Foods Co by PepsiCo, Inc.
• 5. Betty Lou's, Inc.
• 6. Campbell Soup Company
• 7. Clif Bar & Company
• 8. Crispy Green, Inc.
• 9. General Mills, Inc.
• 10. Happy Family Organics
• 11. Harry & David, LLC by Flowers.com, Inc.
• 12. J.M. Smucker Company
• 13. Kind LLC
• 14. Mondelez International, Inc.
• 15. Mott's LLP
• 16. Nature's Path Foods
• 17. Nestle S.A.
• 18. Ocean Spray Cranberries, Inc.
• 19. Peeled Snacks, Inc.
• 20. PepsiCo, Inc.
• 21. Rind Snacks, Inc.
• 22. Stretch Island Fruit Co.
• 23. SunOpta, Inc.
• 24. Sunsweet Growers Inc.
• 25. The Hershey Company
• 26. The Kellogg Company
• 27. Unilever PLC
• 28. Urban Fruit by Lotus Bakeries NV
• 29. Welch Foods Inc.