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市場調査レポート
商品コード
1316282
フルーツスナックの世界市場-2023年~2030年Global Fruit Snacks Market - 2023-2030 |
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カスタマイズ可能
適宜更新あり
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フルーツスナックの世界市場-2023年~2030年 |
出版日: 2023年07月27日
発行: DataM Intelligence
ページ情報: 英文 102 Pages
納期: 即日から翌営業日
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世界のフルーツスナック市場は、2022年に141億米ドルを記録し、2030年には244億米ドルに達すると予測されています。予測期間2023-2030年のCAGRは7.1%です。
植物ベースの食事や菜食主義者のライフスタイルへの関心の高まりが、フルーツスナック市場に影響を与えています。消費者は従来のスナック菓子に代わる植物由来の代替品を求めており、フルーツスナックはこの要件に適しています。動物由来原料を使用しない植物性スナックやビーガン向けフルーツスナックは、健康志向の消費者や特定の食事嗜好に従う消費者の間で人気を集めています。
フルーツスナックメーカーは、多様な消費者の嗜好に応えるため、絶えず新しいユニークなフレーバーを発表しています。これには、エキゾチックなフルーツフレーバー、斬新な組み合わせ、季節のバリエーションなどが含まれます。さらに、フルーツストリップ、ひと口サイズ、絞り出し可能なパウチ、ドライフルーツクラスターなどの革新的なフォーマットが導入され、消費者にさまざまなスナッキング体験を提供しています。
多忙なライフスタイルや外出先での消費が一般的になるにつれて、消費者は持ち運びが簡単で消費しやすいスナックを求めています。国際食品情報協議会の2022年食品と健康調査によると、米国人のほぼ4人に3人(73%)が1日に少なくとも1回は間食をすると答えており、2021年の58%から大幅に増加しています。ドライフルーツ、フルーツバー、フルーツパウチなどのフルーツスナックは、持ち運びに便利な間食の選択肢となります。
より健康的な食生活が重視されるようになり、消費者はカロリーや脂肪分、糖分の多い従来のスナック菓子に代わる栄養価の高いスナック菓子を積極的に求めるようになっています。フルーツスナックは本物のフルーツを使用しており、他のスナックに比べ添加物や保存料の含有量が少ないため、より健康的な選択肢として認識されています。また、ビタミン、ミネラル、食物繊維を自然に摂取できるため、健康志向の消費者にアピールできます。
ポテトチップス、クッキー、キャンディーといった従来のスナック菓子は、高カロリー、不健康な脂肪、肥満の原因となる糖分を含むことが多いです。Global Heart Federationによると、約23億人の子供と大人が太りすぎと肥満を抱えて生活しています。健康的なライフスタイルを目指す人々は、食生活の目標に合ったスナックの代替品を探しています。フルーツスナックは、栄養面で妥協することなく間食の欲求を満たす、より健康的な選択肢を提供することで解決策を提供します。フルーツスナックは、毎日の食生活にフルーツを手軽に取り入れる方法として注目されています。
フルーツスナックは、その原材料から、健全で自然な選択肢として認識されることが多いです。フルーツスナックには本物のフルーツが使われており、その多くはフルーツの自然な味、色、食感を保っています。この自然な魅力は、加工を最小限に抑えたホールフードを好む健康志向の消費者の共感を呼んでいます。ビタミン、ミネラル、食物繊維など、果物が本来持っている栄養価の高さも、フルーツスナックが健康的な選択肢であると認識される一因となっています。
規制要件を遵守することは、フルーツスナック製造業者にとってコストがかかります。規制当局が定める安全基準や品質基準を満たすためには、設備や施設、プロセスに投資する必要があります。このようなコストは、市場に参入する小規模または新規のプレーヤーにとっては障壁となり得ます。
フルーツスナックは他の食品と同様、消費者の安全を確保するために厳しい食品安全規制を遵守しなければなりません。こうした規制を遵守するには、衛生的な製造方法の順守、定期的な検査、検査手順が必要となります。メーカーは、これらの要件を満たすために、品質管理システム、トレーサビリティメカニズム、リスク管理プロトコルに投資する必要があります。食品安全基準を満たさない場合、製品の回収、法的措置、ブランドの評判へのダメージが生じ、市場成長の妨げとなる可能性があります。
COVID-19分析には、COVID前シナリオ、COVIDシナリオ、COVID後シナリオに加え、価格力学(COVID前シナリオと比較したパンデミック中およびパンデミック後の価格変動を含む)、需給スペクトラム(取引制限、封鎖、およびその後の問題による需給の変化)、政府の取り組み(政府機関による市場、セクター、産業を活性化するための取り組み)、メーカーの戦略的取り組み(COVID問題を緩和するためにメーカーが行ったことをここで取り上げる)が含まれます。
The Global Fruit Snacks Market US$ 14.1 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 24.4 billion by 2030. The market is growing at a CAGR of 7.1% during the forecast period 2023-2030.
The growing interest in plant-based diets and vegan lifestyles has influenced the fruit snack market. Consumers are looking for plant-based alternatives to traditional snacks, and fruit snacks fit this requirement well. Plant-based and vegan fruit snacks, made without animal-derived ingredients, are gaining traction among health-conscious consumers and those following specific dietary preferences.
Fruit snack manufacturers are continually introducing new and unique flavors to cater to diverse consumer preferences. These include exotic fruit flavors, novel combinations, and seasonal variations. Additionally, innovative formats such as fruit strips, bites, squeezable pouches, and dried fruit clusters are being introduced to offer consumers different snacking experiences.
With busy lifestyles and on-the-go consumption becoming more common, consumers are seeking snacks that are easy to carry and consume. According to the 2022 Food and Health Survey by International Food Information Council, nearly three in four Americans (73%) say they snack at least once per day, a significant increase from the 58% who claimed the same in 2021. Fruit snacks, such as dried fruits, fruit bars, or fruit pouches, provide a convenient and portable option for snacking.
There is a growing emphasis on healthier eating habits, and consumers are actively seeking nutritious alternatives to traditional snacks that are often high in calories, fat, and sugar. Fruit snacks are perceived as a healthier option since they are made from real fruits and often contain fewer additives and preservatives compared to other snacks. They offer a natural source of vitamins, minerals, and fiber, appealing to health-conscious consumers.
Traditional snack options like chips, cookies, and candy are often associated with high calories, unhealthy fats, and added sugars which can contribute to obesity. Global Heart Federation, almost 2.3 billion children, and adults are living with overweight and obesity. As people strive to adopt healthier lifestyles, they are looking for snack alternatives that fit into their dietary goals. Fruit snacks offer a solution by providing a healthier option that satisfies snacking cravings without compromising on nutrition. They are seen as a way to incorporate fruits into daily diets conveniently.
Fruit snacks are often perceived as a wholesome and natural option due to their ingredients. They are made from real fruits, and many variants retain the natural taste, color, and texture of the fruits. This natural appeal resonates with health-conscious consumers who prefer minimally processed and whole food options. The inherent nutritional benefits of fruits, including vitamins, minerals, and dietary fiber, contribute to the perception of fruit snacks as a healthy choice.
Adhering to regulatory requirements can be expensive for fruit snack manufacturers. They need to invest in equipment, facilities, and processes to meet safety and quality standards set by regulatory authorities. These costs can be a barrier for small or new players entering the market, as they may struggle to meet the financial burden associated with regulatory compliance.
Fruit snacks, like any other food product, must comply with stringent food safety regulations to ensure consumer safety. Compliance with these regulations requires adherence to hygienic manufacturing practices, regular inspections, and testing procedures. Manufacturers need to invest in quality control systems, traceability mechanisms, and risk management protocols to meet these requirements. Failure to meet food safety standards can result in product recalls, legal actions, or damage to brand reputation, hampering market growth.
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
The global fruit snacks market is segmented based on product type, fruit type, distribution channel, and region.
Depending upon fruit type, the fruit snacks market is divided into apple, mango, strawberry, grape, banana, mixed fruit, and others.
In 2022, mixed fruit have the highest share in the fruit snack market. Mixed fruit snacks are convenient for consumers who may not have access to fresh whole fruits or prefer the convenience of pre-packaged snacks. These snacks eliminate the need for consumers to purchase and mix individual fruits themselves, saving time and effort. Mixed fruit snacks are often available in portion-controlled packs, making them suitable for on-the-go consumption.
Mixed fruit snacks offer a combination of various fruits, providing a wider range of essential nutrients, vitamins, minerals, and dietary fiber compared to single-fruit snacks. For instance, 1 pouch (26 grams) of mixed fruit snacks has 100% of the recommended daily intake of vitamin C and 25% of the daily value of vitamin A. Consumers perceive mixed fruit snacks as a way to incorporate a variety of fruits into their diets, ensuring they receive a broader spectrum of nutritional benefits.
Many countries in the Asia Pacific region have a cultural affinity for fruits and value their nutritional benefits. According to a recently released report from the China Chamber of Commerce for Import and Export of Foodstuffs, China imported fruit worth $14.6 billion or 7.33 million metric tonnes in 2022, reflecting 4% and 8% year-over-year (YOY) growth, respectively. Fruits are often consumed as a regular part of meals or as snacks. This cultural preference for fruits translates into a natural inclination towards fruit-based snacks, further driving the demand for fruit snacks in the region.
The growing focus on health and wellness is not limited to Western markets but is also gaining traction in the Asia Pacific region. Consumers are increasingly becoming conscious of their dietary choices and seeking healthier alternatives to traditional snacks. Fruit snacks, with their perception as a natural and nutritious option, align with the health and wellness trends in the region.
The major global players include: Welch Foods Inc., Annie's Homegrown, Ferrara Candy Company, Mott's LLP, Mount Franklin Foods, Kind Company, SunOpta, Chaucer Foods Ltd., Kellogg NA Co., and Crispy Green Inc.
The Global Fruit Snacks Market Report Would Provide Approximately 61 Tables, 63 Figures, And 102 Pages.
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