Product Code: GVR-1-68038-478-9
Oral Care Market Growth & Trends:
The global oral care market size was estimated at USD 58.9 billion in 2030 and is projected to grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2030. Growing cases of dental caries and rising awareness among people regarding oral hygiene have contributed to the market growth. According to FDI World Dental Federation, oral diseases affect around 3.5 billion people worldwide and it is estimated that around 2.3 billion people suffer from dental caries (tooth decay) of permanent teeth, globally. The lack of a proper diet is one of the leading factors contributing to the increase in the number of dental problems worldwide. Proper brushing of the teeth using toothpaste containing fluoride and a toothbrush can hinder dental problems to a significant extent, thereby creating demand for these products.
Various awareness programs initiated by major players have led to increased awareness regarding oral hygiene among people of both developed as well as developing countries. For instance, the BRIGHT SMILES, BRIGHT FUTURES program by Colgate-Palmolive Company has been proactively involved in providing dental screenings and spreading oral health education with over billions of children and their families in many countries benefited from it. Thus, such support and initiatives have played a significant role in creating awareness among consumers worldwide about the importance of oral and dental hygiene. Furthermore, bringing new products into the market is another significant driver influencing the demand for oral care products. The launch of advanced products, such as powered toothbrushes and toothpaste, has transformed the market. In December 2020, P&G's Crest, Oral-B, and Blend-a-med announced the launch of its first-ever recyclable high-density polyethylene toothpaste tubes in Europe and North America.
The COVID-19 pandemic has significantly affected the market. Initially, due to lockdown and global restrictions being imposed in most countries, many dental treatments and procedures were halted. The COVID-19 pandemic initially caused a massive disruption in the supply chain of the overall medical industry. However, leading personal care players such as Colgate-Palmolive Company; Johnson & Johnson Services, Inc.; and Procter & Gamble witnessed a rise in their sales from the oral care segment as consumer focus on hygiene is growing.
Oral Care Market Report Highlights:
- In 2021, the toothpaste product segment dominated the market with a revenue share of over 25.0% due to the increase in the number of people using different forms of toothpaste
- The toothbrush product segment is expected to grow at the fastest rate during the forecast period. The availability of a wide range of advanced and innovative products, such as battery-powered and electric toothbrushes, is fueling the segment growth
- The Asia Pacific held the largest market share in 2021 and is also projected to be the fastest-growing segment during the forecast period. This is due to the rising awareness about oral health among people in developing countries, such as India and China
- Leading players are coming up with easy-to-use and innovative oral care products, which has increased the adoption of oral care products at home
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation and Scope
- 1.1.1. Product
- 1.1.2. Distribution Channel
- 1.2. Regional Scope
- 1.3. Estimates and Forecast Timeline
- 1.4. Objective
- 1.5. Research Methodology
- 1.6. Information Procurement
- 1.6.1. Purchased Database
- 1.6.2. GVR's Internal Database
- 1.6.3. Secondary Sources
- 1.6.4. Primary Research
- 1.7. Information or Data Analysis:
- 1.7.1. Data Analysis Models
- 1.8. Market Formulation & Validation
- 1.9. Model Details
- 1.9.1. Commodity Flow Analysis
- 1.10. List of Secondary Sources
- 1.11. List of Abbreviations
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
Chapter 3. Market Variables, Trends, & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related/Ancillary Market Outlook
- 3.2. Market Dynamics
- 3.2.1. Market Driver Analysis
- 3.2.1.1. Growing prevalence of dental diseases
- 3.2.1.2. Development of technologically advanced products
- 3.2.1.3. Growing number of dentists across globe
- 3.2.2. Market Driver Analysis
- 3.2.2.1. Adverse effects of products
- 3.2.2.2. Limited product penetration of new-age products in developing countries
- 3.3. Industry Analysis Tools
- 3.3.1. Porter's Five Forces Analysis
- 3.3.2. PESTEL Analysis
Chapter 4. Product Business Analysis
- 4.1. Oral Care Market: Product Movement Analysis
- 4.2. Toothbrush
- 4.2.1. Toothbrush market estimates and forecasts, 2018 - 2030 (USD Billion)
- 4.2.2. Manual toothbrush
- 4.2.2.1. Manual toothbrush market, 2018 - 2030 (USD Billion)
- 4.2.3. Electric toothbrush
- 4.2.3.1. Electric toothbrush market, 2018 - 2030 (USD Billion)
- 4.2.4. Battery-powered toothbrush
- 4.2.4.1. Battery-powered toothbrush market, 2018 - 2030 (USD Billion)
- 4.2.5. Others
- 4.2.5.1. Others market, 2018 - 2030 (USD Billion)
- 4.3. Toothpaste
- 4.3.1. Toothpaste market estimates and forecasts, 2018 - 2030 (USD Billion)
- 4.3.2. Gel toothpaste
- 4.3.2.1. Gel toothpaste market, 2018 - 2030 (USD Billion)
- 4.3.3. Polish toothpaste
- 4.3.3.1. Polish toothpaste market, 2018 - 2030 (USD Billion)
- 4.3.4. Paste toothpaste
- 4.3.4.1. Paste toothpaste market, 2018 - 2030 (USD Billion)
- 4.3.5. Powder toothpaste
- 4.3.5.1. Powder toothpaste market, 2018 - 2030 (USD Billion)
- 4.4. Mouthwash/Rinse
- 4.4.1. Mouthwash/rinse market estimates and forecasts, 2018 - 2030 (USD Billion)
- 4.4.2. Medicated mouthwash/rinse
- 4.4.2.1. Medicated mouthwash/rinse market estimates and forecasts, 2018 - 2030 (USD Billion)
- 4.4.3. Non-medicated mouthwash/rinse
- 4.4.3.1. Non-medicated mouthwash/rinse market estimates and forecasts, 2018 - 2030 (USD Billion)
- 4.5. Denture products
- 4.5.1. Denture product market estimates and forecasts, 2018 - 2030 (USD Billion)
- 4.5.2. Cleaners
- 4.5.2.1. Cleaners market estimates and forecasts, 2018 - 2030 (USD Billion)
- 4.5.3. Fixatives
- 4.5.3.1. Fixatives market estimates and forecasts, 2018 - 2030 (USD Billion)
- 4.5.4. Other denture products
- 4.5.4.1. Other denture products market estimates and forecasts, 2018 - 2030 (USD Billion)
- 4.6. Dental accessories
- 4.6.1. Dental accessories market estimates and forecasts, 2018 - 2030 (USD Billion)
- 4.6.2. Cosmetic whitening products
- 4.6.2.1. Cosmetic whitening products market estimates and forecasts, 2018 - 2030 (USD Billion)
- 4.6.3. Fresh breath dental chewing gum
- 4.6.3.1. Fresh breath dental chewing gum market estimates and forecasts, 2018 - 2030 (USD Billion)
- 4.6.4. Tongue scrappers
- 4.6.4.1. Tongue scrapers market estimates and forecasts, 2018 - 2030 (USD Billion)
- 4.6.5. Fresh breath strips
- 4.6.5.1. Fresh breath strips market estimates and forecasts, 2018 - 2030 (USD Billion)
- 4.6.6. Others
- 4.6.6.1. Others market estimates and forecasts, 2018 - 2030 (USD Billion)
- 4.6.6.2. Oral Irrigators
- 4.6.6.2.1. Oral irrigators market estimates and forecasts, 2018 - 2030 (USD Billion)
- 4.6.6.2.2. Countertop
- 4.6.6.2.2.1. Countertop market estimates and forecasts, 2018 - 2030 (USD Billion)
- 4.6.6.2.3. Cordless
- 4.6.6.2.3.1. Cordless market estimates and forecasts, 2018 - 2030 (USD Billion)
Chapter 5. Distribution Channel Business Analysis
- 5.1. Oral Care Market: Distribution Channel Movement Analysis
- 5.2. Supermarkets/hypermarkets
- 5.2.1. Supermarkets/hypermarkets market estimates and forecasts, 2018 - 2030 (USD Billion)
- 5.3. Convenience stores
- 5.3.1. Convenience stores market estimates and forecasts, 2018 - 2030 (USD Billion)
- 5.4. Online retail stores
- 5.4.1. Online retail stores market estimates and forecasts, 2018 - 2030 (USD Billion)
- 5.5. Pharmacy and drug stores
- 5.5.1. Pharmacy and drug stores market estimates and forecasts, 2018 - 2030 (USD Billion)
- 5.6. Others
- 5.6.1. Others market estimates and forecasts, 2018 - 2030 (USD Billion)
Chapter 6. Regional Business Analysis
- 6.1. Oral Care Share By Region, 2023 & 2030
- 6.2. North America
- 6.2.1. North America Oral Care Market, 2018 - 2030 (USD Billion)
- 6.2.2. U.S.
- 6.2.2.1. Key Country Dynamics
- 6.2.2.2. Competitive Scenario
- 6.2.2.3. Regulatory Framework
- 6.2.2.4. Target Disease Prevalence
- 6.2.2.5. U.S. Oral Care Market, 2018 - 2030 (USD Billion)
- 6.2.3. Canada
- 6.2.3.1. Key Country Dynamics
- 6.2.3.2. Competitive Scenario
- 6.2.3.3. Regulatory Framework
- 6.2.3.4. Target Disease Prevalence
- 6.2.3.5. Canada Oral Care Market, 2018 - 2030 (USD Billion)
- 6.3. Europe
- 6.3.1. Europe Oral Care Market, 2018 - 2030 (USD Billion)
- 6.3.2. UK
- 6.3.2.1. Key Country Dynamics
- 6.3.2.2. Competitive Scenario
- 6.3.2.3. Regulatory Framework
- 6.3.2.4. Target Disease Prevalence
- 6.3.2.5. UK Oral Care Market, 2018 - 2030 (USD Billion)
- 6.3.3. Germany
- 6.3.3.1. Key Country Dynamics
- 6.3.3.2. Competitive Scenario
- 6.3.3.3. Regulatory Framework
- 6.3.3.4. Target Disease Prevalence
- 6.3.3.5. Germany Oral Care Market, 2018 - 2030 (USD Billion)
- 6.3.4. France
- 6.3.4.1. Key Country Dynamics
- 6.3.4.2. Competitive Scenario
- 6.3.4.3. Regulatory Framework
- 6.3.4.4. Target Disease Prevalence
- 6.3.4.5. France Oral Care Market, 2018 - 2030 (USD Billion)
- 6.3.5. Italy
- 6.3.5.1. Key Country Dynamics
- 6.3.5.2. Competitive Scenario
- 6.3.5.3. Regulatory Framework
- 6.3.5.4. Target Disease Prevalence
- 6.3.5.5. Italy Oral Care Market, 2018 - 2030 (USD Billion)
- 6.3.6. Spain
- 6.3.6.1. Key Country Dynamics
- 6.3.6.2. Competitive Scenario
- 6.3.6.3. Regulatory Framework
- 6.3.6.4. Target Disease Prevalence
- 6.3.6.5. Spain Oral Care Market, 2018 - 2030 (USD Billion)
- 6.3.7. Denmark
- 6.3.7.1. Key Country Dynamics
- 6.3.7.2. Competitive Scenario
- 6.3.7.3. Regulatory Framework
- 6.3.7.4. Target Disease Prevalence
- 6.3.7.5. Denmark Oral Care Market, 2018 - 2030 (USD Billion)
- 6.3.8. Sweden
- 6.3.8.1. Key Country Dynamics
- 6.3.8.2. Competitive Scenario
- 6.3.8.3. Regulatory Framework
- 6.3.8.4. Target Disease Prevalence
- 6.3.8.5. Sweden Oral Care Market, 2018 - 2030 (USD Billion)
- 6.3.9. Norway
- 6.3.9.1. Key Country Dynamics
- 6.3.9.2. Competitive Scenario
- 6.3.9.3. Regulatory Framework
- 6.3.9.4. Target Disease Prevalence
- 6.3.9.5. Norway Oral Care Market, 2018 - 2030 (USD Billion)
- 6.4. Asia Pacific
- 6.4.1. Asia Pacific Oral Care Market, 2018 - 2030 (USD Billion)
- 6.4.2. Japan
- 6.4.2.1. Key Country Dynamics
- 6.4.2.2. Competitive Scenario
- 6.4.2.3. Regulatory Framework
- 6.4.2.4. Target Disease Prevalence
- 6.4.2.5. Japan Oral Care Market, 2018 - 2030 (USD Billion)
- 6.4.3. China
- 6.4.3.1. Key Country Dynamics
- 6.4.3.2. Competitive Scenario
- 6.4.3.3. Regulatory Framework
- 6.4.3.4. Target Disease Prevalence
- 6.4.3.5. China Oral Care Market, 2018 - 2030 (USD Billion)
- 6.4.4. India
- 6.4.4.1. Key Country Dynamics
- 6.4.4.2. Competitive Scenario
- 6.4.4.3. Regulatory Framework
- 6.4.4.4. Target Disease Prevalence
- 6.4.4.5. India Oral Care Market, 2018 - 2030 (USD Billion)
- 6.4.5. Australia
- 6.4.5.1. Key Country Dynamics
- 6.4.5.2. Competitive Scenario
- 6.4.5.3. Regulatory Framework
- 6.4.5.4. Target Disease Prevalence
- 6.4.5.5. Australia Oral Care Market, 2018 - 2030 (USD Billion)
- 6.4.6. Thailand
- 6.4.6.1. Key Country Dynamics
- 6.4.6.2. Competitive Scenario
- 6.4.6.3. Regulatory Framework
- 6.4.6.4. Target Disease Prevalence
- 6.4.6.5. Thailand Oral Care Market, 2018 - 2030 (USD Billion)
- 6.4.7. South Korea
- 6.4.7.1. Key Country Dynamics
- 6.4.7.2. Competitive Scenario
- 6.4.7.3. Regulatory Framework
- 6.4.7.4. Target Disease Prevalence
- 6.4.7.5. South Korea Oral Care Market, 2018 - 2030 (USD Billion)
- 6.5. Latin America
- 6.5.1. Latin America Oral Care Market, 2018 - 2030 (USD Billion)
- 6.5.2. Brazil
- 6.5.2.1. Key Country Dynamics
- 6.5.2.2. Competitive Scenario
- 6.5.2.3. Regulatory Framework
- 6.5.2.4. Target Disease Prevalence
- 6.5.2.5. Brazil Oral Care Market, 2018 - 2030 (USD Billion)
- 6.5.3. Mexico
- 6.5.3.1. Key Country Dynamics
- 6.5.3.2. Competitive Scenario
- 6.5.3.3. Regulatory Framework
- 6.5.3.4. Target Disease Prevalence
- 6.5.3.5. Mexico Oral Care Market, 2018 - 2030 (USD Billion)
- 6.5.4. Argentina
- 6.5.4.1. Key Country Dynamics
- 6.5.4.2. Competitive Scenario
- 6.5.4.3. Regulatory Framework
- 6.5.4.4. Target Disease Prevalence
- 6.5.4.5. Argentina Oral Care Market, 2018 - 2030 (USD Billion)
- 6.6. MEA
- 6.6.1. MEA Oral Care Market, 2018 - 2030 (USD Billion)
- 6.6.2. South Africa
- 6.6.2.1. Key Country Dynamics
- 6.6.2.2. Competitive Scenario
- 6.6.2.3. Regulatory Framework
- 6.6.2.4. Target Disease Prevalence
- 6.6.2.5. South Africa Oral Care Market, 2018 - 2030 (USD Billion)
- 6.6.3. Saudi Arabia
- 6.6.3.1. Key Country Dynamics
- 6.6.3.2. Competitive Scenario
- 6.6.3.3. Regulatory Framework
- 6.6.3.4. Target Disease Prevalence
- 6.6.3.5. Saudi Arabia Oral Care Market, 2018 - 2030 (USD Billion)
- 6.6.4. UAE
- 6.6.4.1. Key Country Dynamics
- 6.6.4.2. Competitive Scenario
- 6.6.4.3. Regulatory Framework
- 6.6.4.4. Target Disease Prevalence
- 6.6.4.5. UAE Oral Care Market, 2018 - 2030 (USD Billion)
- 6.6.5. Kuwait
- 6.6.5.1. Key Country Dynamics
- 6.6.5.2. Competitive Scenario
- 6.6.5.3. Regulatory Framework
- 6.6.5.4. Target Disease Prevalence
- 6.6.5.5. Kuwait Oral Care Market, 2018 - 2030 (USD Billion)
Chapter 7. Competitive Landscape
- 7.1. Company Categorization
- 7.2. Strategy Mapping
- 7.3. Company Market Position Analysis, 2023
- 7.4. Company Profiles/Listing
- 7.4.1. Colgate-Palmolive Company
- 7.4.1.1. Overview
- 7.4.1.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
- 7.4.1.3. Product Benchmarking
- 7.4.1.4. Strategic Initiatives
- 7.4.2. GSK plc
- 7.4.2.1. Overview
- 7.4.2.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
- 7.4.2.3. Product Benchmarking
- 7.4.2.4. Strategic Initiatives
- 7.4.3. Johnson & Johnson Services, Inc.
- 7.4.3.1. Overview
- 7.4.3.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
- 7.4.3.3. Product Benchmarking
- 7.4.3.4. Strategic Initiatives
- 7.4.4. Procter and Gamble
- 7.4.4.1. Overview
- 7.4.4.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
- 7.4.4.3. Product Benchmarking
- 7.4.4.4. Strategic Initiatives
- 7.4.5. Church & Dwight Co., Inc.
- 7.4.5.1. Overview
- 7.4.5.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
- 7.4.5.3. Product Benchmarking
- 7.4.5.4. Strategic Initiatives
- 7.4.6. Unilever
- 7.4.6.1. Overview
- 7.4.6.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
- 7.4.6.3. Product Benchmarking
- 7.4.6.4. Strategic Initiatives
- 7.4.7. GC Corporation
- 7.4.7.1. Overview
- 7.4.7.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
- 7.4.7.3. Product Benchmarking
- 7.4.7.4. Strategic Initiatives
- 7.4.8. Lion Corporation.
- 7.4.8.1. Overview
- 7.4.8.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
- 7.4.8.3. Product Benchmarking
- 7.4.8.4. Strategic Initiatives
- 7.4.9. Henkel AG & Co. KgaA
- 7.4.9.1. Overview
- 7.4.9.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
- 7.4.9.3. Product Benchmarking
- 7.4.9.4. Strategic Initiatives
- 7.4.10. Sunstar Suisse S.A.
- 7.4.10.1. Overview
- 7.4.10.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
- 7.4.10.3. Product Benchmarking
- 7.4.10.4. Strategic Initiatives