Product Code: GVR-4-68038-260-0
Flavored Water Market Growth & Trends:
The global flavored water market size is anticipated to reach USD 1,200.7 million by 2030 and is anticipated to expand at a CAGR of 9.7% during the forecast period, according to a new report by Grand View Research, Inc. Increasing consumer preference for healthy alternatives to sugary soft drinks is the major factor driving the market growth. Moreover, the product contains a good amount of minerals and vitamins, which help maintain blood pressure levels and improve bone health, brain health, and immunity. The sparkling product segment dominated the market with the largest revenue share in 2024. The sparkling waters with added benefits of fruits and herbs are in high demand as they are a healthy alternative to fizzy drinks. Over the years, sparkling drinks with low or zero sugar and zero-calorie content are gaining popularity among young, health-conscious consumers.
In 2024, the supermarket distribution channel held the largest revenue share of the market. The factors, such as easy product accessibility, well-organized shelves, and provision of home delivery and "click and collect" services, have boosted the sales of the products through these distribution channels. Lately, products containing vitamins and flavors including orange, lemon, apple, and mixed berries have been making space on supermarket shelves. Europe dominated the market in 2024, accounting for the highest revenue share, owing to the high product consumption as a healthier alternative to other sugary carbonated beverages. The presence of several manufacturers in Europe will further boost market growth over the forecast years.
The market is characterized by significant competition owing to the presence of key players with a strong global presence and vast distribution networks. Companies have been introducing healthy and innovative flavors to attract consumers. For instance, on 14 January 2025, RECOVER 180 launched two new flavors: strawberry lemonade and tropical punch. These new flavors contain no sugar, artificial sweeteners, or artificial flavors and are non-GMO. These product launches are estimated to drive market growth over the forecast period.
Flavored Water Market Report Highlights:
- In terms of product, the sparkling water segment dominated the market with over 74% of the global revenue, owing to increased popularity and easy availability of the products through offline stores
- Asia Pacific is expected to expand at the fastest CAGR of 10.6% from 2025 to 2030. Growing health awareness regarding combined with rising disposable income in countries, including China, Japan, and South Korea, is expected to remain a principal driving force
- The online distribution channel is expected to expand at the fastest CAGR of 11.0 % from 2025 to 2030 due to the increasing penetration of online retailers and smartphones
- Product innovation is expected to remain a key success factor for the industry.
- Key players operating in the flavored water market include Nestle; Talking Rain; PepsiCo, Inc.; The Coca-Cola Company; Hint, Inc; Spindrift.; National Beverage Corp.; Sanpellegrino S.p.A.; KeurigDr Pepper, Inc.; and Saratoga Spring Water Company.
- On 19 February 2025, Next in Natural acquired a majority stake in 'Aura Bora, Inc.', to position itself in the next phase of growth. Aura Bora, which is known for its unique flavors and innovative products, will benefit from service platforms and supply chains.
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
Chapter 3. Flavored Water Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
- 3.2. Industry Value Chain Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Industry Challenges
- 3.3.4. Industry Opportunities
- 3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
- 3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Influencing Buying Decisions
- 4.4. Consumer Product Adoption Trends
- 4.5. Observations & Recommendations
Chapter 5. Flavored Water Market: Product Estimates & Trend Analysis
- 5.1. Flavored Water Market Product: Key Takeaways
- 5.2. Product Analysis & Market Share, 2024 & 2030
- 5.3. Flavored Water Market Estimates & Forecast, Product, 2018 to 2030 (USD Million)
- 5.3.1.1. Still
- 5.3.1.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.2. Sparkling
- 5.3.1.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 6. Flavored Water Market: Distribution Channel Estimates & Trend Analysis
- 6.1. Flavored Water Market Distribution Channel: Key Takeaways
- 6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
- 6.3. Flavored Water Market Estimates & Forecast, By Distribution Channel, 2018 to 2030 (USD Million)
- 6.3.1. Supermarkets
- 6.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 6.3.2. Convenience Stores
- 6.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 6.3.3. Online
- 6.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 6.3.4. Others
- 6.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 7. Flavored Water Market: Regional Estimates & Trend Analysis
- 7.1. Flavored Water Market: Regional Outlook
- 7.2. Regional Marketplaces: Key Takeaways
- 7.3. Flavored Water Market Estimates & Forecast, By Region, 2018 to 2030 (USD Million)
- 7.4. North America
- 7.4.1. North America Flavored Water market estimates & forecast, 2018 - 2030 (USD Million)
- 7.4.2. U.S.
- 7.4.2.1. Key country dynamics
- 7.4.2.2. U.S. Flavored Water market estimates & forecast, 2018 - 2030 (USD Million)
- 7.4.3. Canada
- 7.4.3.1. Key country dynamics
- 7.4.3.2. Canada Flavored Water market estimates & forecast, 2018 - 2030 (USD Million)
- 7.4.4. Mexico
- 7.4.4.1. Key country dynamics
- 7.4.4.2. Mexico Flavored Water market estimates & forecast, 2018 - 2030 (USD Million)
- 7.5. Europe
- 7.5.1. Europe Flavored Water market estimates & forecast, 2018 - 2030 (USD Million)
- 7.5.2. Germany
- 7.5.2.1. Key country dynamics
- 7.5.2.2. Germany Flavored Water market estimates & forecast, 2018 - 2030 (USD Million)
- 7.5.3. U.K.
- 7.5.3.1. Key country dynamics
- 7.5.3.2. U.K. Flavored Water market estimates & forecast, 2018 - 2030 (USD Million)
- 7.5.4. France
- 7.5.4.1. Key country dynamics
- 7.5.4.2. France Flavored Water market estimates & forecast, 2018 - 2030 (USD Million)
- 7.5.5. Italy
- 7.5.5.1. Key country dynamics
- 7.5.5.2. Italy Flavored Water market estimates & forecast, 2018 - 2030 (USD Million)
- 7.5.6. Spain
- 7.5.6.1. Key country dynamics
- 7.5.6.2. Spain Flavored Water market estimates & forecast, 2018 - 2030 (USD Million)
- 7.6. Asia Pacific
- 7.6.1. Asia Pacific Flavored Water market estimates & forecast, 2018 - 2030 (USD Million)
- 7.6.2. China
- 7.6.2.1. Key country dynamics
- 7.6.2.2. China Flavored Water market estimates & forecast, 2018 - 2030 (USD Million)
- 7.6.3. India
- 7.6.3.1. Key country dynamics
- 7.6.3.2. India Flavored Water market estimates & forecast, 2018 - 2030 (USD Million)
- 7.6.4. Japan
- 7.6.4.1. Key country dynamics
- 7.6.4.2. Japan Flavored Water market estimates & forecast, 2018 - 2030 (USD Million)
- 7.6.5. Australia & New Zealand
- 7.6.5.1. Key country dynamics
- 7.6.5.2. India Flavored Water market estimates & forecast, 2018 - 2030 (USD Million)
- 7.7. Latin America
- 7.7.1. Latin America Flavored Water market estimates & forecast, 2018 - 2030 (USD Million)
- 7.7.2. Brazil
- 7.7.2.1. Key country dynamics
- 7.7.2.2. Brazil Flavored Water market estimates & forecast, 2018 - 2030 (USD Million)
- 7.7.3. Argentina
- 7.7.3.1. Key country dynamics
- 7.7.3.2. Argentina Flavored Water market estimates & forecast, 2018 - 2030 (USD Million)
- 7.8. Middle East & Africa
- 7.8.1. Middle East & Africa Flavored Water market estimates & forecast, 2018 - 2030 (USD Million)
- 7.8.2. South Africa
- 7.8.2.1. Key country dynamics
- 7.8.2.2. South Africa Flavored Water market estimates & forecast, 2018 - 2030 (USD Million)
- 7.8.3. UAE
- 7.8.3.1. Key country dynamics
- 7.8.3.2. UAE Flavored Water market estimates & forecast, 2018 - 2030 (USD Million)
Chapter 8. Flavored Water Market - Competitive Landscape
- 8.1. Recent Developments & Impact Analysis by Key Market Participants
- 8.2. Company Categorization
- 8.3. Company Market Share, 2024
- 8.4. Company Heat Map/ Positioning Analysis
- 8.5. Strategy Mapping
- 8.6. Company Profiles
- 8.6.1. Nestle
- 8.6.1.1. Company Overview
- 8.6.1.2. Financial Performance
- 8.6.1.3. Product Benchmarking
- 8.6.1.4. Strategic Initiatives
- 8.6.2. Talking Rain
- 8.6.2.1. Company Overview
- 8.6.2.2. Financial Performance
- 8.6.2.3. Product Benchmarking
- 8.6.2.4. Strategic Initiatives
- 8.6.3. PepsiCo, Inc.
- 8.6.3.1. Company Overview
- 8.6.3.2. Financial Performance
- 8.6.3.3. Product Benchmarking
- 8.6.3.4. Strategic Initiatives
- 8.6.4. The Coca-Cola Company
- 8.6.4.1. Company Overview
- 8.6.4.2. Financial Performance
- 8.6.4.3. Product Benchmarking
- 8.6.4.4. Strategic Initiatives
- 8.6.5. Hint Inc.
- 8.6.5.1. Company Overview
- 8.6.5.2. Financial Performance
- 8.6.5.3. Product Benchmarking
- 8.6.5.4. Strategic Initiatives
- 8.6.6. Spindrift
- 8.6.6.1. Company Overview
- 8.6.6.2. Financial Performance
- 8.6.6.3. Product Benchmarking
- 8.6.6.4. Strategic Initiatives
- 8.6.7. National Beverage Corp.
- 8.6.7.1. Company Overview
- 8.6.7.2. Financial Performance
- 8.6.7.3. Product Benchmarking
- 8.6.7.4. Strategic Initiatives
- 8.6.8. SANPELLEGRINO S.p.A.
- 8.6.8.1. Company Overview
- 8.6.8.2. Financial Performance
- 8.6.8.3. Product Benchmarking
- 8.6.8.4. Strategic Initiatives
- 8.6.9. KeurigDr Pepper Inc.
- 8.6.9.1. Company Overview
- 8.6.9.2. Financial Performance
- 8.6.9.3. Product Benchmarking
- 8.6.9.4. Strategic Initiatives
- 8.6.10. Saratoga Spring Water Company
- 8.6.10.1. Company Overview
- 8.6.10.2. Financial Performance
- 8.6.10.3. Product Benchmarking
- 8.6.10.4. Strategic Initiatives