市場調査レポート

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1633748

デジタルOOH (Out-of-Home) 広告の世界市場：市場規模・シェア・動向分析 (用途別・フォーマット別・業種別・地域別)、セグメント別予測 (2025年～2030年)

Digital Out-of-Home Advertising Market Size, Share & Trends Analysis Report By Application, By Format (Billboards, Street Furniture, Transit & Transportation, Place-Based Media), By Vertical, By Region, And Segment Forecasts, 2025 - 2030

出版日: 2024年12月02日
発行: Grand View Research
ページ情報: 英文 100 Pages
納期: 2～10営業日

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概要
図表
目次

概要

サンプル依頼リストに入れる

デジタルOOH広告市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のデジタルOOH (Out-of-Home) 広告の市場規模は2030年までに391億2,000万米ドルに達し、2025年から2030年までのCAGRは10.7%で拡大すると推定されています。

新興国における急速な都市化の進展が市場成長を加速させています。近年、様々な業界で製品や会社に関する情報を提供するデジタルOOH広告の人気が高まっており、市場成長の加速が期待されています。さらに、消費者の認知、クリエイティブな広告デザイン、ジオロケーションなどの変数により、新興国におけるデジタルOOH広告の効果が高まっていることが、今後数年間の市場成長を急上昇させています。例えば、2023年4月、屋外広告会社のLamar Advertising Companyと位置情報広告テクノロジー会社のVistar Media, Inc.は、新しいDenver Transit DOOHネットワークのリリースを発表しました。この新しいネットワークは、現在55以上の未来的なアート・デジタル・ディスプレイを擁し、そのすべてがVistarのDOOHソフトウェア・ソリューションによってサポートされています。

さらに、デジタルOOH広告は、より多くの顧客エンゲージメントとブランド認知度の向上により、急速に人気を集めています。さらに、COVID-19のパンデミックの間にロックダウンが観察され、多くの広告主がこの期間中にマーケティング予算を削減したり、広告支出を一時停止したため、デジタルOOH広告市場にマイナスの影響を与えました。さらに、いくつかの規制が緩和された後、アウトオブホーム広告への支出が増加しており、予測期間中の市場成長を押し上げると予想されます。

交通・運輸分野は、予測期間中に最も高いCAGRを記録すると予想されます。様々な交通手段を利用したブランド認知や様々な製品のプロモーションのためにデジタルOOH広告の採用が増加していることが、このセグメントの成長を大幅に加速させています。また、交通・輸送セグメントにおける顧客のエンゲージメントが高いことから、さまざまな広告主によるデジタルOOH広告への投資が増加していることも、市場の成長を促進しています。さらに、政府の政策促進や各種制度に関する認知度向上のために、アウトオブホーム広告の人気が高まっていることも、市場の成長を後押ししています。

デジタルOOH広告市場：分析概要

2024年の同市場では、看板 (ビルボード) 分野が最大の売上シェアを占めています。デジタルビルボードは、広告主がメッセージやクリエイティブを容易に変更できるため、よりダイナミックで魅力的な広告キャンペーンを展開できます。これにより、視聴者の関心を引き付け、保持することができ、広告効果を高めることができます。
自動車分野は、予測期間中に大きな成長が見込まれます。広告主は、屋内という限られた環境で消費者にリーチすることの価値を認識しており、ターゲットとなる視聴者に効果的に働きかけるためにこの媒体に投資しています。
不動産セグメントは予測期間中に大きく成長すると予測されます。オンライン住宅検索やバーチャルツアーの人気が高まるにつれ、不動産会社は広告戦略にデジタル要素を取り入れるようになっています。
北米は2024年の世界売上高の36%以上を占め、市場を独占しています。同地域のDOOH広告は、モバイル機器の利用増加により成長を遂げています。広告主はモバイル機器のパワーを活用し、インタラクティブなDOOH広告キャンペーンを通じてリアルタイムで消費者をエンゲージしています。

デジタルOOH広告の市場シェア：地域別 (2024年・2030年)
北米
- 用途別 (2017～2030年)
- フォーマット別 (2017～2030年)
- 業種別 (2017～2030年)
- 米国
- カナダ
- メキシコ
欧州
- 用途別 (2017～2030年)
- フォーマット別 (2017～2030年)
- 業種別 (2017～2030年)
- 英国
- ドイツ
- フランス
アジア太平洋
- 用途別 (2017～2030年)
- フォーマット別 (2017～2030年)
- 業種別 (2017～2030年)
- 中国
- 日本
- インド
- 韓国
- オーストラリア
ラテンアメリカ
- 用途別 (2017～2030年)
- フォーマット別 (2017～2030年)
- 業種別 (2017～2030年)
- ブラジル
中東・アフリカ
- 用途別 (2017～2030年)
- フォーマット別 (2017～2030年)
- 業種別 (2017～2030年)
- サウジアラビア
- アラブ首長国連邦
- 南アフリカ

第8章競合情勢

最新動向と影響分析：主な市場参入企業別
企業分類
企業の市場ポジショニング
企業の市場シェア分析
企業ヒートマップ分析
戦略マッピング
企業プロファイル
- JCDecaux
- Stroer SE &Co. KGaA
- Clear Channel Outdoor Holdings, Inc.
- Outfront Media Inc.
- OOh!media Limited
- Lamar Advertising Company
- Broadsign International LLC.
- Focus Media
- Global Outdoor Media Limited
- Daktronics Dr.

図表

List of Tables

Table 1. Digital Out-of-home Advertising - Industry snapshot & key buying criteria, 2017 - 2030
Table 2. Global Digital Out-of-home Advertising market, 2017 - 2030 (USD Million)
Table 3. Global Digital Out-of-home Advertising market estimates and forecasts by region, 2017 - 2030 (USD Million)
Table 4. Global Digital Out-of-home Advertising market estimates and forecast by Application, 2017 - 2030 (USD Million)
Table 5. Global Digital Out-of-home Advertising market estimates and forecast by Format, 2017 - 2030 (USD Million)
Table 6. Global Digital Out-of-home Advertising market estimates and forecast by Vertical, 2017 - 2030 (USD Million)
Table 7. Digital Out-of-home Advertising market estimates and forecast by Application, 2017 - 2030 (USD Million)
Table 8. Digital Out-of-home Advertising market estimates and forecast by Indoor, 2017 - 2030 (USD Million)
Table 9. Digital Out-of-home Advertising market estimates and forecast by Outdoor, 2017 - 2030 (USD Million)
Table 10. Digital Out-of-home Advertising market estimates and forecast by Format, 2017 - 2030 (USD Million)
Table 11. Digital Out-of-home Advertising market estimates and forecast by Billboards, 2017 - 2030 (USD Million)
Table 12. Digital Out-of-home Advertising market estimates and forecast by Street Furniture, 2017 - 2030 (USD Million)
Table 13. Digital Out-of-home Advertising market estimates and forecast by Transit & Transportation, 2017 - 2030 (USD Million)
Table 14. Digital Out-of-home Advertising market estimates and forecast by Roadways, 2017 - 2030 (USD Million)
Table 15. Digital Out-of-home Advertising market estimates and forecast by Airways, 2017 - 2030 (USD Million)
Table 16. Digital Out-of-home Advertising market estimates and forecast by Railways, 2017 - 2030 (USD Million)
Table 17. Digital Out-of-home Advertising market estimates and forecast by Marine, 2017 - 2030 (USD Million)
Table 18. Digital Out-of-home Advertising market estimates and forecast by Place-Based Media, 2017 - 2030 (USD Million)
Table 19. Digital Out-of-home Advertising market estimates and forecast by Vertical, 2017 - 2030 (USD Million)
Table 20. Digital Out-of-home Advertising market estimates and forecast by Automotive, 2017 - 2030 (USD Million)
Table 21. Digital Out-of-home Advertising market estimates and forecast by Financial Services, 2017 - 2030 (USD Million)
Table 22. Digital Out-of-home Advertising market estimates and forecast by Government, 2017 - 2030 (USD Million)
Table 23. Digital Out-of-home Advertising market estimates and forecast by Media & Entertainment, 2017 - 2030 (USD Million)
Table 24. Digital Out-of-home Advertising market estimates and forecast, by Retail, 2017 - 2030 (USD Million)
Table 25. Digital Out-of-home Advertising market estimates and forecast, by Real Estate, 2017 - 2030 (USD Million)
Table 26. Digital Out-of-home Advertising market estimates and forecast, by Restaurants, 2017 - 2030 (USD Million)
Table 27. Digital Out-of-home Advertising market estimates and forecast, by others, 2017 - 2030 (USD Million)
Table 28. North America Digital Out-of-home Advertising market estimates and forecast, 2017 - 2030 (USD Million)
Table 29. North America Digital Out-of-home Advertising market estimates and forecast, by Application, 2017 - 2030 (USD Million)
Table 30. North America Digital Out-of-home Advertising market estimates and forecast, by Format, 2017 - 2030 (USD Million)
Table 31. North America Digital Out-of-home Advertising market estimates and forecast, by Vertical, 2017 - 2030 (USD Million)
Table 32. U.S. Digital Out-of-home Advertising market estimates and forecast, 2017 - 2030 (USD Million)
Table 33. U.S. Digital Out-of-home Advertising market estimates and forecast, by Application, 2017 - 2030 (USD Million)
Table 34. U.S. Digital Out-of-home Advertising market estimates and forecast, by Format, 2017 - 2030 (USD Million)
Table 35. U.S. Digital Out-of-home Advertising market estimates and forecast, by Vertical, 2017 - 2030 (USD Million)
Table 36. Canada Digital Out-of-home Advertising market estimates and forecast, 2017 - 2030 (USD Million)
Table 37. Canada Digital Out-of-home Advertising market estimates and forecast, by Application, 2017 - 2030 (USD Million)
Table 38. Canada Digital Out-of-home Advertising market estimates and forecast, by Format, 2017 - 2030 (USD Million)
Table 39. Canada Digital Out-of-home Advertising market estimates and forecast, by Vertical, 2017 - 2030 (USD Million)
Table 40. Mexico Digital Out-of-home Advertising market estimates and forecast, 2017 - 2030 (USD Million)
Table 41. Mexico Digital Out-of-home Advertising market estimates and forecast, by Application, 2017 - 2030 (USD Million)
Table 42. Mexico Digital Out-of-home Advertising market estimates and forecast, by Format, 2017 - 2030 (USD Million)
Table 43. Mexico Digital Out-of-home Advertising market estimates and forecast, by Vertical, 2017 - 2030 (USD Million)
Table 44. Europe Digital Out-of-home Advertising market estimates and forecast, 2017 - 2030 (USD Million)
Table 45. Europe Digital Out-of-home Advertising market estimates and forecast, by Application, 2017 - 2030 (USD Million)
Table 46. Europe Digital Out-of-home Advertising market estimates and forecast, by Format, 2017 - 2030 (USD Million)
Table 47. Europe Digital Out-of-home Advertising market estimates and forecast, by Vertical, 2017 - 2030 (USD Million)
Table 48. U.K. Digital Out-of-home Advertising market estimates and forecast, 2017 - 2030 (USD Million)
Table 49. U.K. Digital Out-of-home Advertising market estimates and forecast, by Application, 2017 - 2030 (USD Million)
Table 50. U.K. Digital Out-of-home Advertising market estimates and forecast, by Format, 2017 - 2030 (USD Million)
Table 51. U.K. Digital Out-of-home Advertising market estimates and forecast, by Vertical, 2017 - 2030 (USD Million)
Table 52. Germany Digital Out-of-home Advertising market estimates and forecast, 2017 - 2030 (USD Million)
Table 53. Germany Digital Out-of-home Advertising market estimates and forecast, by Application, 2017 - 2030 (USD Million)
Table 54. Germany Digital Out-of-home Advertising market estimates and forecast, by Format, 2017 - 2030 (USD Million)
Table 55. Germany Digital Out-of-home Advertising market estimates and forecast, by Vertical, 2017 - 2030 (USD Million)
Table 56. France Digital Out-of-home Advertising market estimates and forecast, 2017 - 2030 (USD Million)
Table 57. France Digital Out-of-home Advertising market estimates and forecast, by Application, 2017 - 2030 (USD Million)
Table 58. France Digital Out-of-home Advertising market estimates and forecast, by Format, 2017 - 2030 (USD Million)
Table 59. France Digital Out-of-home Advertising market estimates and forecast, by Vertical, 2017 - 2030 (USD Million)
Table 60. Asia Pacific Digital Out-of-home Advertising market estimates and forecast, 2017 - 2030 (USD Million)
Table 61. Asia Pacific Digital Out-of-home Advertising market estimates and forecast, by Application, 2017 - 2030 (USD Million)
Table 62. Asia Pacific Digital Out-of-home Advertising market estimates and forecast, by Format, 2017 - 2030 (USD Million)
Table 63. Asia Pacific Digital Out-of-home Advertising market estimates and forecast, by Vertical, 2017 - 2030 (USD Million)
Table 64. China Digital Out-of-home Advertising market estimates and forecast, 2017 - 2030 (USD Million)
Table 65. China Digital Out-of-home Advertising market estimates and forecast, by Application, 2017 - 2030 (USD Million)
Table 66. China Digital Out-of-home Advertising market estimates and forecast, by Format, 2017 - 2030 (USD Million)
Table 67. China Digital Out-of-home Advertising market estimates and forecast, by Vertical, 2017 - 2030 (USD Million)
Table 68. Japan Digital Out-of-home Advertising market estimates and forecast, 2017 - 2030 (USD Million)
Table 69. Japan Digital Out-of-home Advertising market estimates and forecast, by Application, 2017 - 2030 (USD Million)
Table 70. Japan Digital Out-of-home Advertising market estimates and forecast, by Format, 2017 - 2030 (USD Million)
Table 71. Japan Digital Out-of-home Advertising market estimates and forecast, by Vertical, 2017 - 2030 (USD Million)
Table 72. India Digital Out-of-home Advertising market estimates and forecast, 2017 - 2030 (USD Million)
Table 73. India Digital Out-of-home Advertising market estimates and forecast, by Application, 2017 - 2030 (USD Million)
Table 74. India Digital Out-of-home Advertising market estimates and forecast, by Format, 2017 - 2030 (USD Million)
Table 75. India Digital Out-of-home Advertising market estimates and forecast, by Vertical, 2017 - 2030 (USD Million)
Table 76. South Korea Digital Out-of-home Advertising market estimates and forecast, 2017 - 2030 (USD Million)
Table 77. South Korea Digital Out-of-home Advertising market estimates and forecast, by Application, 2017 - 2030 (USD Million)
Table 78. South Korea Digital Out-of-home Advertising market estimates and forecast, by Format, 2017 - 2030 (USD Million)
Table 79. South Korea Digital Out-of-home Advertising market estimates and forecast, by Vertical, 2017 - 2030 (USD Million)
Table 80. Australia Digital Out-of-home Advertising market estimates and forecast, 2017 - 2030 (USD Million)
Table 81. Australia Digital Out-of-home Advertising market estimates and forecast, by Application, 2017 - 2030 (USD Million)
Table 82. Australia Digital Out-of-home Advertising market estimates and forecast, by Format, 2017 - 2030 (USD Million)
Table 83. Australia Digital Out-of-home Advertising market estimates and forecast, by Vertical, 2017 - 2030 (USD Million)
Table 84. Latin America Digital Out-of-home Advertising market estimates and forecast, 2017 - 2030 (USD Million)
Table 85. Latin America Digital Out-of-home Advertising market estimates and forecast, by Application, 2017 - 2030 (USD Million)
Table 86. Latin America Digital Out-of-home Advertising market estimates and forecast, by Format, 2017 - 2030 (USD Million)
Table 87. Latin America Digital Out-of-home Advertising market estimates and forecast, by Vertical, 2017 - 2030 (USD Million)
Table 88. Brazil Digital Out-of-home Advertising market estimates and forecast, 2017 - 2030 (USD Million)
Table 89. Brazil Digital Out-of-home Advertising market estimates and forecast, by Application, 2017 - 2030 (USD Million)
Table 90. Brazil Digital Out-of-home Advertising market estimates and forecast, by Format, 2017 - 2030 (USD Million)
Table 91. Brazil Digital Out-of-home Advertising market estimates and forecast, by Vertical, 2017 - 2030 (USD Million)
Table 92. MEA Digital Out-of-home Advertising market estimates and forecast, 2017 - 2030 (USD Million)
Table 93. MEA Digital Out-of-home Advertising market estimates and forecast, by Application, 2017 - 2030 (USD Million)
Table 94. MEA Digital Out-of-home Advertising market estimates and forecast, by Format, 2017 - 2030 (USD Million)
Table 95. MEA Digital Out-of-home Advertising market estimates and forecast, by Vertical, 2017 - 2030 (USD Million)
Table 96. KSA Digital Out-of-home Advertising market estimates and forecast, 2017 - 2030 (USD Million)
Table 97. KSA Digital Out-of-home Advertising market estimates and forecast, by Application, 2017 - 2030 (USD Million)
Table 98. KSA Digital Out-of-home Advertising market estimates and forecast, by Format, 2017 - 2030 (USD Million)
Table 99. KSA Digital Out-of-home Advertising market estimates and forecast, by Vertical, 2017 - 2030 (USD Million)
Table 100. UAE Digital Out-of-home Advertising market estimates and forecast, 2017 - 2030 (USD Million)
Table 101. UAE Digital Out-of-home Advertising market estimates and forecast, by Application, 2017 - 2030 (USD Million)
Table 102. UAE Digital Out-of-home Advertising market estimates and forecast, by Format, 2017 - 2030 (USD Million)
Table 103. UAE Digital Out-of-home Advertising market estimates and forecast, by Vertical, 2017 - 2030 (USD Million)
Table 104. South Africa Digital Out-of-home Advertising market estimates and forecast, 2017 - 2030 (USD Million)
Table 105. South Africa Digital Out-of-home Advertising market estimates and forecast, by Application, 2017 - 2030 (USD Million)
Table 106. South Africa Digital Out-of-home Advertising market estimates and forecast, by Format, 2017 - 2030 (USD Million)
Table 107. South Africa Digital Out-of-home Advertising market estimates and forecast, by Vertical, 2017 - 2030

List of Figures

Fig. 1 Digital Out-of-home Advertising Market Segmentation
Fig. 2 Market research process
Fig. 3 Application landscape
Fig. 4 Information Procurement
Fig. 5 Primary research pattern
Fig. 6 Market research approaches
Fig. 7 Parent market analysis
Fig. 8 Data Analysis Models
Fig. 9 Market Formulation and Validation
Fig. 10 Data Validating & Publishing
Fig. 11 Market Snapshot
Fig. 12 Competitive Landscape Snapshot
Fig. 13 Digital Out-of-home Advertising Market: Industry Value Chain Analysis
Fig. 14 Digital Out-of-home Advertising Market: Market Dynamics
Fig. 15 Market driver relevance analysis (Current & future impact)
Fig. 16 Market restraint relevance analysis (Current & future impact)
Fig. 17 Digital Out-of-home Advertising Market: PORTER's Analysis
Fig. 18 Digital Out-of-home Advertising Market: PESTEL Analysis
Fig. 19 Digital Out-of-home Advertising Market: Application Outlook Key Takeaways (USD Million)
Fig. 20 Digital Out-of-home Advertising Market: Application Movement Analysis 2024 & 2030 (USD Million)
Fig. 21 Indoor Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 22 Outdoor Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 23 Digital Out-of-home Advertising Market: Format Outlook Key Takeaways (USD Million)
Fig. 24 Digital Out-of-home Advertising Market: Format Movement Analysis 2024 & 2030 (USD Million)
Fig. 25 Billboards Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 26 Street Furniture Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 27 Transit & Transportation Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 28 Roadways Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 29 Airways Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 30 Railways Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 31 Marine Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 32 Place-Based Media Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 33 Digital Out-of-home Advertising Market: Vertical Outlook Key Takeaways (USD Million)
Fig. 34 Digital Out-of-home Advertising Market: Vertical Movement Analysis 2024 & 2030 (USD Million)
Fig. 35 Automotive Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 36 Financial Services Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 37 Government Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 38 Media & Entertainment Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 39 Retail Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 40 Real Estate Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 41 Restaurants Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 42 Others Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 43 Digital Out-of-home Advertising Market Revenue, by Region, 2024 & 2030 (USD Million)
Fig. 44 Regional Marketplace: Key Takeaways
Fig. 45 Digital Out-of-home Advertising market: Regional outlook, 2024 & 2030 (USD Million)
Fig. 46 North America Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 47 US Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 48 Canada Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 49 Mexico Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 50 Europe Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 51 UK Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030) (USD Million)
Fig. 52 Germany Digital Out-of-home Advertising Market Estimates and Forecasts, (2017 - 2030) (USD Million)
Fig. 53 France Digital Out-of-home Advertising Market Estimates and Forecasts, (2017 - 2030) (USD Million)
Fig. 54 Asia Pacific Digital Out-of-home Advertising Market Estimates and Forecast, 2017 - 2030 (USD Million)
Fig. 55 China Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 56 Japan Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 57 India Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 58 Australia Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 59 South Korea Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 60 Latin America Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 61 Brazil Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 62 MEA Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 63 UAE Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 64 South Africa Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 65 KSA Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 66 Key Company Categorization
Fig. 67 Strategic Framework

Product Code: GVR-4-68039-927-9

Digital Out-of-home Advertising Market Growth & Trends:

The global digital out-of-home advertising market size is estimated to reach USD 39.12 billion by 2030, expanding at a CAGR of 10.7% from 2025 to 2030, according to a new report by Grand View Research, Inc. The growing rapid urbanization in emerging economies is accelerating market growth. The increasing popularity of digital outdoor advertising among the various industries in recent years to offer information about their products and company is expected to accelerate market growth. Moreover, the rising effectiveness of digital out-of-home advertising in developing countries due to variables like consumer perception, creative ad design, and geo-location is surging market growth over the upcoming years. For instance, in April 2023, Lamar Advertising Company, an outdoor advertising company, and Vistar Media, Inc., a location-based ad technology company, announced the release of the new Denver Transit DOOH network. The new network currently confines over 55 futuristic art digital displays, entirely supported by Vistar's DOOH software solutions.

Moreover, digital out-of-home advertising is gaining popularity rapidly due to more customer engagement and rising brand awareness. Furthermore, a lockdown was observed during the COVID-19 pandemic, which negatively impacted the digital out-of-home advertising market due to many advertisers slashing marketing budgets or pausing advertising spending during this period. Moreover, the increasing spending on out-of-home advertising after the ease of several restrictions is expected to boost market growth over the forecast period.

The transit & transportation segment is expected to register the highest CAGR over the forecast period. The increasing adoption of digital outdoor advertising for brand awareness and promotion of various products through various transport modes has significantly accelerated this segment's growth. Additionally, rising investment in digital out-of-home advertising by various advertisers due to the high engagement of customers in the transit & transportation segment is driving the market growth. Moreover, the rising popularity of out-of-home advertising for promoting government policies and increasing awareness about various schemes are driving the market's growth.

Digital Out-of-home Advertising Market Report Highlights:

The billboards segment held the largest revenue share of this market in 2024. Digital billboards allow advertisers to easily change their messages and creatives, creating more dynamic and engaging advertising campaigns. This can help attract and hold viewers' attention, increasing the advertising's effectiveness
The automotive segment is predicted to foresee significant growth in the forecast period. Advertisers recognize the value of reaching consumers in captive indoor environments and are investing in this medium to engage with their target audience effectively
The real estate segment is estimated to grow significantly over the forecast period. With the increasing popularity of online home searches and virtual tours, real estate companies are adapting their advertising strategies to include more digital components
North America dominated the market in 2024, accounting for over 36% share of the global revenue. DOOH advertising in the region is experiencing growth due to the increased use of mobile devices. Advertisers are leveraging the power of mobile devices to engage consumers in real time through interactive DOOH advertising campaigns

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope
1.2. Market Definitions
1.3. Research Methodology
- 1.3.1. Information Procurement
- 1.3.2. Information or Data Analysis
- 1.3.3. Market Formulation & Data Visualization
- 1.3.4. Data Validation & Publishing
1.4. Research Scope and Assumptions
- 1.4.1. List of Data Sources

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights

Chapter 3. Digital Out-of-home Advertising Market Variables, Trends, & Scope

3.1. Market Introduction/Lineage Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
- 3.3.1. Market Drivers Analysis
- 3.3.2. Market Restraints Analysis
- 3.3.3. Industry Opportunities
- 3.3.4. Industry Challenges
3.4. Digital Out-of-home Advertising Market Analysis Tools
- 3.4.1. Porter's Analysis
  - 3.4.1.1. Bargaining power of the suppliers
  - 3.4.1.2. Bargaining power of the buyers
  - 3.4.1.3. Threats of substitution
  - 3.4.1.4. Threats from new entrants
  - 3.4.1.5. Competitive rivalry
- 3.4.2. PESTEL Analysis
  - 3.4.2.1. Political landscape
  - 3.4.2.2. Economic and Social landscape
  - 3.4.2.3. Technological landscape
  - 3.4.2.4. Environmental landscape
  - 3.4.2.5. Legal landscape

Chapter 4. Digital Out-of-home Advertising Market: Application Estimates & Trend Analysis

4.1. Segment Dashboard
4.2. Digital Out-of-home Advertising Market: Application Movement Analysis, 2024 & 2030 (USD Million)
4.3. Indoor
- 4.3.1. Indoor Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
4.4. Outdoor
- 4.4.1. Outdoor Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 5. Digital Out-of-home Advertising Market: Format Estimates & Trend Analysis

5.1. Segment Dashboard
5.2. Digital Out-of-home Advertising Market: Format Movement Analysis, 2024 & 2030 (USD Million)
5.3. Billboards
- 5.3.1. Billboards Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
5.4. Street Furniture
- 5.4.1. Street Furniture Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
5.5. Transit & Transportation
- 5.5.1. Transit & Transportation Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 5.5.2. Roadways
- 5.5.3. Airways
- 5.5.4. Railways
- 5.5.5. Marine
5.6. Place-Based Media
- 5.6.1. Place-Based Media Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 6. Digital Out-of-home Advertising Market: Vertical Estimates & Trend Analysis

6.1. Segment Dashboard
6.2. Digital Out-of-home Advertising Market: Vertical Movement Analysis, 2024 & 2030 (USD Million)
6.3. Automotive
- 6.3.1. Automotive Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
6.4. Financial Services
- 6.4.1. Financial Services Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
6.5. Government
- 6.5.1. Government Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
6.6. Media & Entertainment
- 6.6.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
6.7. Retail
- 6.7.1. Retail Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
6.8. Real Estate
- 6.8.1. Real Estate Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
6.9. Restaurants
- 6.9.1. Restaurants Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
6.10. Others
- 6.10.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 7. Digital Out-of-home Advertising Market: Regional Estimates & Trend Analysis

7.1. Digital Out-of-home Advertising Market Share, By Region, 2024 & 2030 (USD Million)
7.2. North America
- 7.2.1. North America Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.2.2. North America Digital Out-of-home Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.2.3. North America Digital Out-of-home Advertising Market Estimates and Forecasts, by Format, 2017 - 2030 (USD Million)
- 7.2.4. North America Digital Out-of-home Advertising Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
- 7.2.5. U.S.
  - 7.2.5.1. U.S. Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.2.5.2. U.S. Digital Out-of-home Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.2.5.3. U.S. Digital Out-of-home Advertising Market Estimates and Forecasts, by Format, 2017 - 2030 (USD Million)
  - 7.2.5.4. U.S. Digital Out-of-home Advertising Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
- 7.2.6. Canada
  - 7.2.6.1. Canada Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.2.6.2. Canada Digital Out-of-home Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.2.6.3. Canada Digital Out-of-home Advertising Market Estimates and Forecasts, by Format, 2017 - 2030 (USD Million)
  - 7.2.6.4. Canada Digital Out-of-home Advertising Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
- 7.2.7. Mexico
  - 7.2.7.1. Mexico Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.2.7.2. Mexico Digital Out-of-home Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.2.7.3. Mexico Digital Out-of-home Advertising Market Estimates and Forecasts, by Format, 2017 - 2030 (USD Million)
  - 7.2.7.4. Mexico Digital Out-of-home Advertising Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
7.3. Europe
- 7.3.1. Europe Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.3.2. Europe Digital Out-of-home Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.3.3. Europe Digital Out-of-home Advertising Market Estimates and Forecasts, by Format, 2017 - 2030 (USD Million)
- 7.3.4. Europe Digital Out-of-home Advertising Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
- 7.3.5. U.K.
  - 7.3.5.1. U.K. Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.3.5.2. U.K. Digital Out-of-home Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.3.5.3. U.K. Digital Out-of-home Advertising Market Estimates and Forecasts, by Format, 2017 - 2030 (USD Million)
  - 7.3.5.4. U.K. Digital Out-of-home Advertising Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
- 7.3.6. Germany
  - 7.3.6.1. Germany Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.3.6.2. Germany Digital Out-of-home Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.3.6.3. Germany Digital Out-of-home Advertising Market Estimates and Forecasts, by Format, 2017 - 2030 (USD Million)
  - 7.3.6.4. Germany Digital Out-of-home Advertising Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
- 7.3.7. France
  - 7.3.7.1. France Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.3.7.2. France Digital Out-of-home Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.3.7.3. France Digital Out-of-home Advertising Market Estimates and Forecasts, by Format, 2017 - 2030 (USD Million)
  - 7.3.7.4. Frace Digital Out-of-home Advertising Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
7.4. Asia Pacific
- 7.4.1. Asia Pacific Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.4.2. Asia Pacific Digital Out-of-home Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.4.3. Asia Pacific Digital Out-of-home Advertising Market Estimates and Forecasts, by Format, 2017 - 2030 (USD Million)
- 7.4.4. Asia Pacific Digital Out-of-home Advertising Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
- 7.4.5. China
  - 7.4.5.1. China Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.4.5.2. China Digital Out-of-home Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.4.5.3. China Digital Out-of-home Advertising Market Estimates and Forecasts, by Format, 2017 - 2030 (USD Million)
  - 7.4.5.4. China Digital Out-of-home Advertising Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
- 7.4.6. Japan
  - 7.4.6.1. Japan Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.4.6.2. Japan Digital Out-of-home Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.4.6.3. Japan Digital Out-of-home Advertising Market Estimates and Forecasts, by Format, 2017 - 2030 (USD Million)
  - 7.4.6.4. Japan Digital Out-of-home Advertising Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
- 7.4.7. India
  - 7.4.7.1. India Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.4.7.2. India Digital Out-of-home Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.4.7.3. India Digital Out-of-home Advertising Market Estimates and Forecasts, by Format, 2017 - 2030 (USD Million)
  - 7.4.7.4. India Digital Out-of-home Advertising Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
- 7.4.8. South Korea
  - 7.4.8.1. South Korea Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.4.8.2. South Korea Digital Out-of-home Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.4.8.3. South Korea Digital Out-of-home Advertising Market Estimates and Forecasts, by Format, 2017 - 2030 (USD Million)
  - 7.4.8.4. South Korea Digital Out-of-home Advertising Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
- 7.4.9. Australia
  - 7.4.9.1. Australia Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.4.9.2. Australia Digital Out-of-home Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.4.9.3. Australia Digital Out-of-home Advertising Market Estimates and Forecasts, by Format, 2017 - 2030 (USD Million)
  - 7.4.9.4. Australia Digital Out-of-home Advertising Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
7.5. Latin America
- 7.5.1. Latin America Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.5.2. Latin America Digital Out-of-home Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.5.3. Latin America Digital Out-of-home Advertising Market Estimates and Forecasts, by Format, 2017 - 2030 (USD Million)
- 7.5.4. Latin America Digital Out-of-home Advertising Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
- 7.5.5. Brazil
  - 7.5.5.1. Brazil Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.5.5.2. Brazil Digital Out-of-home Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.5.5.3. Brazil Digital Out-of-home Advertising Market Estimates and Forecasts, by Format, 2017 - 2030 (USD Million)
  - 7.5.5.4. Brazil Digital Out-of-home Advertising Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
7.6. Middle East and Africa
- 7.6.1. Middle East and Africa Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.6.2. Middle East and Africa Digital Out-of-home Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.6.3. Middle East and Africa Digital Out-of-home Advertising Market Estimates and Forecasts, by Format, 2017 - 2030 (USD Million)
- 7.6.4. Middle East and Africa Digital Out-of-home Advertising Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
- 7.6.5. KSA
  - 7.6.5.1. KSA Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.6.5.2. KSA Digital Out-of-home Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.6.5.3. KSA Digital Out-of-home Advertising Market Estimates and Forecasts, by Format, 2017 - 2030 (USD Million)
  - 7.6.5.4. KSA Digital Out-of-home Advertising Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
- 7.6.6. UAE
  - 7.6.6.1. UAE Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.6.6.2. UAE Digital Out-of-home Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.6.6.3. UAE Digital Out-of-home Advertising Market Estimates and Forecasts, by Format, 2017 - 2030 (USD Million)
  - 7.6.6.4. UAE Digital Out-of-home Advertising Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
- 7.6.7. South Africa
  - 7.6.7.1. South Africa Digital Out-of-home Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.6.7.2. South Africa Digital Out-of-home Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.6.7.3. South Africa Digital Out-of-home Advertising Market Estimates and Forecasts, by Format, 2017 - 2030 (USD Million)
  - 7.6.7.4. South Africa Digital Out-of-home Advertising Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)

Chapter 8. Competitive Landscape

8.1. Recent Developments & Impact Analysis by Key Market Participants
8.2. Company Categorization
8.3. Company Market Positioning
8.4. Company Market Share Analysis
8.5. Company Heat Map Analysis
8.6. Strategy Mapping
8.7. Company Profiles
- 8.7.1. JCDecaux
  - 8.7.1.1. Participant's Overview
  - 8.7.1.2. Financial Performance
  - 8.7.1.3. Product Benchmarking
  - 8.7.1.4. Recent Developments
- 8.7.2. Stroer SE & Co. KGaA
  - 8.7.2.1. Participant's Overview
  - 8.7.2.2. Financial Performance
  - 8.7.2.3. Product Benchmarking
  - 8.7.2.4. Recent Developments
- 8.7.3. Clear Channel Outdoor Holdings, Inc.
  - 8.7.3.1. Participant's Overview
  - 8.7.3.2. Financial Performance
  - 8.7.3.3. Product Benchmarking
  - 8.7.3.4. Recent Developments
- 8.7.4. Outfront Media Inc.
  - 8.7.4.1. Participant's Overview
  - 8.7.4.2. Financial Performance
  - 8.7.4.3. Product Benchmarking
  - 8.7.4.4. Recent Developments
- 8.7.5. OOh!media Limited
  - 8.7.5.1. Participant's Overview
  - 8.7.5.2. Financial Performance
  - 8.7.5.3. Product Benchmarking
  - 8.7.5.4. Recent Developments
- 8.7.6. Lamar Advertising Company
  - 8.7.6.1. Participant's Overview
  - 8.7.6.2. Financial Performance
  - 8.7.6.3. Product Benchmarking
  - 8.7.6.4. Recent Developments
- 8.7.7. Broadsign International LLC.
  - 8.7.7.1. Participant's Overview
  - 8.7.7.2. Financial Performance
  - 8.7.7.3. Product Benchmarking
  - 8.7.7.4. Recent Developments
- 8.7.8. Focus Media
  - 8.7.8.1. Participant's Overview
  - 8.7.8.2. Financial Performance
  - 8.7.8.3. Product Benchmarking
  - 8.7.8.4. Recent Developments
- 8.7.9. Global Outdoor Media Limited
  - 8.7.9.1. Participant's Overview
  - 8.7.9.2. Financial Performance
  - 8.7.9.3. Product Benchmarking
  - 8.7.9.4. Recent Developments
- 8.7.10. Daktronics Dr.
  - 8.7.10.1. Participant's Overview
  - 8.7.10.2. Financial Performance
  - 8.7.10.3. Product Benchmarking
  - 8.7.10.4. Recent Developments

デジタルOOH (Out-of-Home) 広告の世界市場：市場規模・シェア・動向分析 (用途別・フォーマット別・業種別・地域別)、セグメント別予測 (2025年～2030年)

Digital Out-of-Home Advertising Market Size, Share & Trends Analysis Report By Application, By Format (Billboards, Street Furniture, Transit & Transportation, Place-Based Media), By Vertical, By Region, And Segment Forecasts, 2025 - 2030

デジタルOOH広告市場の成長と動向：

デジタルOOH広告市場：分析概要

目次

第1章分析方法・範囲

第2章エグゼクティブサマリー

第3章デジタルOOH広告市場：変動要因・傾向・範囲

第4章デジタルOOH広告市場：用途別の推定・動向分析

第5章デジタルOOH広告市場：フォーマット別の推定・動向分析

第6章デジタルOOH広告市場：業種別の推定・動向分析

第7章デジタルOOH広告市場：地域別の推定・動向分析

第8章競合情勢

List of Tables

List of Figures

Digital Out-of-home Advertising Market Growth & Trends:

Digital Out-of-home Advertising Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Digital Out-of-home Advertising Market Variables, Trends, & Scope

Chapter 4. Digital Out-of-home Advertising Market: Application Estimates & Trend Analysis

Chapter 5. Digital Out-of-home Advertising Market: Format Estimates & Trend Analysis

Chapter 6. Digital Out-of-home Advertising Market: Vertical Estimates & Trend Analysis

Chapter 7. Digital Out-of-home Advertising Market: Regional Estimates & Trend Analysis

Chapter 8. Competitive Landscape

デジタルOOH (Out-of-Home) 広告の世界市場：市場規模・シェア・動向分析 (用途別・フォーマット別・業種別・地域別)、セグメント別予測 (2025年～2030年)

Digital Out-of-Home Advertising Market Size, Share & Trends Analysis Report By Application, By Format (Billboards, Street Furniture, Transit & Transportation, Place-Based Media), By Vertical, By Region, And Segment Forecasts, 2025 - 2030

デジタルOOH広告市場の成長と動向：

デジタルOOH広告市場：分析概要

目次

第1章 分析方法・範囲

第2章 エグゼクティブサマリー

第3章 デジタルOOH広告市場：変動要因・傾向・範囲

第4章 デジタルOOH広告市場：用途別の推定・動向分析

第5章 デジタルOOH広告市場：フォーマット別の推定・動向分析

第6章 デジタルOOH広告市場：業種別の推定・動向分析

第7章 デジタルOOH広告市場：地域別の推定・動向分析

第8章 競合情勢

List of Tables

List of Figures

Digital Out-of-home Advertising Market Growth & Trends:

Digital Out-of-home Advertising Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Digital Out-of-home Advertising Market Variables, Trends, & Scope

Chapter 4. Digital Out-of-home Advertising Market: Application Estimates & Trend Analysis

Chapter 5. Digital Out-of-home Advertising Market: Format Estimates & Trend Analysis

Chapter 6. Digital Out-of-home Advertising Market: Vertical Estimates & Trend Analysis

Chapter 7. Digital Out-of-home Advertising Market: Regional Estimates & Trend Analysis

Chapter 8. Competitive Landscape

第1章分析方法・範囲

第2章エグゼクティブサマリー

第3章デジタルOOH広告市場：変動要因・傾向・範囲

第4章デジタルOOH広告市場：用途別の推定・動向分析

第5章デジタルOOH広告市場：フォーマット別の推定・動向分析

第6章デジタルOOH広告市場：業種別の推定・動向分析

第7章デジタルOOH広告市場：地域別の推定・動向分析

第8章競合情勢