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タンポンの市場規模、シェア、動向分析レポート：材料別、流通別、地域別、セグメント予測、2024年～2030年

Tampon Market Size, Share & Trends Analysis Report By Material (Cotton, Blended), By Distribution (Supermarket & Hypermarket, Pharmacy), By Region, And Segment Forecasts, 2024 - 2030

出版日
ページ情報
英文 80 Pages
納期
2～10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
タンポンの市場規模、シェア、動向分析レポート：材料別、流通別、地域別、セグメント予測、2024年～2030年
出版日: 2024年11月12日
発行: Grand View Research
ページ情報: 英文 80 Pages
納期: 2～10営業日
GIIご利用のメリット
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  • 概要
  • 図表
  • 目次
概要

タンポン市場規模と動向

世界のタンポン市場規模は2023年に61億米ドルと推定され、2024～2030年にかけてCAGR 6.7％で成長すると予測されます。

同市場は、消費者の嗜好の進化と月経の健康に対する意識の高まりを反映するいくつかの主要要因によって、力強い成長を遂げると予測されます。タンポン市場の主要促進要因の1つは、月経衛生用品に対する認識と受容の高まりです。月経をめぐる社会的タブーが薄れるにつれて、より多くの女性が月経の健康についてオープンに話し合い、さまざまな衛生オプションを模索するようになっています。このような文化的変化は、従来の生理用ナプキンよりも便利で目立たないものとして認識されることの多いタンポンに対する需要の高まりにつながっています。さらに、月経の健康を促進する教育的イニシアチブは、様々な層の間でタンポンが受け入れられ使用されるようになるのに大きく貢献しています。

利便性はタンポンの人気の高まりに重要な役割を果たしています。多忙なスケジュールと様々な活動への積極的な参加を特徴とする現代のライフスタイルは、多くの女性に他の月経用品よりもタンポンを好むようになりました。タンポンはコンパクトで使いやすいため、視認性と快適性が最も重要なスポーツや野外活動をする女性に適しています。この動向は特にアジア太平洋などの新興市場で顕著であり、可処分所得の増加や文化的規範の変化がタンポンの普及率を高めています。

持続可能性への関心は、タンポン市場における消費者の選択にますます影響を与えています。消費者の環境意識が高まるにつれ、オーガニックや生分解性のタンポンに対する需要が顕著になっています。多くのメーカーは、合成材料や化学品を使用しない製品を開発し、より広範な持続可能性の目標に沿うことで対応しています。このシフトは健康上の懸念に対応し、購買決定において環境に優しい製品を優先する環境意識の高い消費者にアピールするものです。

技術革新もタンポン市場の成長に拍車をかけています。メーカー各社は、先端材料やデザインの改良を通じて、吸収性、快適性、使いやすさといった製品の特徴を絶えず強化しています。こうした技術革新は、特定のニーズや敏感さを持つ消費者など、多様な消費者の嗜好に対応しています。さらに、企業は、障害やアレルギーを持つ人々を含む様々な消費者グループの要求を満たす製品を開発することで、包括性を重視しています。

オンラインショッピングの利便性は、現代女性の多忙なライフスタイルにも合致しています。より多くの女性が労働に参加し、さまざまな活動を行うようになるにつれ、快適で目立たない生理用品への需要が高まっています。携帯性と使い勝手の良さで知られるタンポンは、この動向にシームレスに適合します。eコマースでは、手間のかからない解決策を求める消費者の願望に応えるため、再注文の必要なく製品を定期的に届ける定期購入サービスが可能です。この定期購入モデルは顧客ロイヤルティを高め、ブランドが安定した売上を維持するのに役立ちます。

さらに、オンラインプラットフォームは、メーカーが地理的な制約を超えて、より多くの人々にリーチすることを可能にします。ブランドは、デジタルプラットフォーム上で対象を絞ったマーケティング・キャンペーンを実施し、特定の消費者層に効果的にアプローチすることができます。この能力は、地域によって嗜好が大きく異なる市場において極めて重要です。例えば、発展途上国で月経衛生に対する意識が高まるにつれ、オンライン小売業者は、従来の小売流通の制約を受けることなく、現地のニーズに合わせた製品を導入することができます。

市場にとって最も重要な課題のひとつは、月経カップ、生理用ナプキン、生理用下着といった代替月経用品の入手可能性と人気が高まっていることです。これらの代替品は、女性の衛生に関する意識の高まりと、様々な製品イノベーションの利用可能性により支持を集めています。多くの消費者がこれらの代替品に惹かれているのは、これらの代替品の方が環境に優しい、あるいは長期的に費用対効果が高いと認識されていることが多いからです。こうした代替品の台頭により、タンポンメーカーは市場シェアを維持し、サステイナブル選択肢を求める健康志向の消費者にアピールするため、継続的な技術革新が必要となっています。

環境の持続可能性は、消費者にとっても産業にとっても喫緊の課題となっています。従来のタンポンは、プラスチックを含む合成材料で作られることが多く、プラスチック廃棄物や環境悪化の原因となっています。また、タンポンの製造プロセスには有害な化学品が使用されることもあり、生態系への影響も懸念されています。消費者がますます環境に優しい製品を優先するようになるにつれ、オーガニックコットンタンポンや生分解性オプションへの需要が高まっています。しかし、こうした代替品の製造は複雑でコストがかかるため、メーカーは持続可能性と手頃な価格のバランスを取ることが課題となっています。

タンポンの使用に伴う健康上の懸念、特にトキシックショック症候群（TSS）のリスクは、市場にとってもう一つの課題となっています。TSSは、タンポンの使用に関連したまれではあるが重篤な症状であり、規制機関からのモニタリングの目を強め、消費者の躊躇を招いています。新興国市場は、厳しい市場規制を遵守しつつ、製品の安全性を確保するために研究開発に投資しなければならないです。厳密な検査と安全ガイドラインの遵守の必要性は、生産コストを増加させ、様々な地域での製品発売を複雑にする可能性があります。

月経にまつわる汚名は、多くの文化において依然として大きな障壁となっており、女性がタンポンについてオープンに話し合ったり購入したりする意欲に影響を与えています。一部の社会では、月経はいまだにタブー視されており、月経衛生用品に関する誤った情報や不快感につながる可能性があります。このスティグマは市場への浸透を制限し、タンポンを使用する利点について女性を教育することを目的とした啓発キャンペーンを妨げる可能性があります。このような文化的障壁を克服するには、月経に関する会話を正常化し、月経の健康が全体的な幸福の不可欠な側面であることの理解を促進する包括的な教育イニシアチブが必要です。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 タンポン市場の変数、動向、範囲

  • 市場系統の展望
  • 浸透と成長の展望マッピング
  • 産業バリューチェーン分析
    • 原料の展望
    • 製造と技術の動向
    • 販売/乳製品代替チャネル分析
    • 利益率分析
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
    • 市場機会
    • 市場課題
  • 産業分析-ポーターのファイブフォース分析
  • 市場参入戦略

第4章 タンポン市場：材料別、推定・動向分析

  • タンポン市場、製品別：主要ポイント
  • 製品変動分析と市場シェア、2023年と2030年
  • 製品別、2018～2030年
    • コットン
    • レーヨン
    • ブレンド
    • その他

第5章 タンポン市場：流通別、推定・動向分析

  • タンポン市場、流通別：主要ポイント
  • 流通変動分析と市場シェア、2023年と2030年
  • 流通別、2018～2030年
    • スーパーマーケットとハイパーマーケット
    • 専門店
    • 薬局
    • その他

第6章 タンポン市場：地域別、推定・動向分析

  • タンポン市場：地域別展望
  • 地域変動分析と市場シェア、2023年と2030年
  • 地域別・国別、2018～2030年
    • 北米
    • 欧州
    • アジア太平洋
    • 中南米
    • 中東・アフリカ

第7章 競合分析

  • 主要市場参入企業による最近の動向と影響分析
  • 企業分類
  • 参入企業概要
  • 企業市場シェア分析、2023年（％）
  • 企業ヒートマップ分析
  • 戦略マッピング
  • 企業プロファイル
    • Procter &Gamble
    • Kimberly-Clark
    • Johnson & Johnson
    • Unicharm
    • Edgewell Personal Care Company
    • Playtex
    • Natracare
    • Lil-lets
    • Corman SpA
    • First Quality Enterprises Inc.
    • Svenska Cellulosa Aktiebolaget（SCA）
    • MOXIE
    • Rossmann
    • Bodywise Ltd.
    • Cora
図表

List of Tables

  • Table 1 Tampon market - Key market driver analysis
  • Table 2 Tampon market - Key market restraint analysis
  • Table 3 Tampon market estimates & forecast, by material (USD Million)
  • Table 4 Tampon market estimates & forecast, by distribution (USD Million)
  • Table 5 North America Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 6 North America Tampon market revenue estimates and forecast by material, 2018 - 2030 (USD Million)
  • Table 7 North America Tampon market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
  • Table 8 U.S. macro-economic outlay
  • Table 9 U.S. Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 10 U.S. Tampon market revenue estimates and forecast by material, 2018 - 2030 (USD Million)
  • Table 11 U.S. Tampon market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
  • Table 12 Canada macro-economic outlay
  • Table 13 Canada Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 14 Canada Tampon market revenue estimates and forecast by material, 2018 - 2030 (USD Million)
  • Table 15 Canada Tampon market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
  • Table 16 Europe Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 17 Europe Tampon market revenue estimates and forecast by material, 2018 - 2030 (USD Million)
  • Table 18 Europe Tampon market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
  • Table 19 Germany macro-economic outlay
  • Table 20 Germany Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 21 Germany Tampon market revenue estimates and forecast by material, 2018 - 2030 (USD Million)
  • Table 22 Germany Tampon market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
  • Table 23 UK macro-economic outlay
  • Table 24 UK Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 25 UK Tampon market revenue estimates and forecast by material, 2018 - 2030 (USD Million)
  • Table 26 UK Tampon market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
  • Table 27 France macro-economic outlay
  • Table 28 France Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 29 France Tampon market revenue estimates and forecast by material, 2018 - 2030 (USD Million)
  • Table 30 France Tampon market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
  • Table 31 Italy macro-economic outlay
  • Table 32 Italy Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 33 Italy Tampon market revenue estimates and forecast by material, 2018 - 2030 (USD Million)
  • Table 34 Italy Tampon market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
  • Table 35 Spain macro-economic outlay
  • Table 36 Spain Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 37 Spain Tampon market revenue estimates and forecast by material, 2018 - 2030 (USD Million)
  • Table 38 Spain Tampon market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
  • Table 39 Asia Pacific Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 40 Asia Pacific Tampon market revenue estimates and forecast by material, 2018 - 2030 (USD Million)
  • Table 41 Asia Pacific Tampon market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
  • Table 42 China macro-economic outlay
  • Table 43 China Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 44 China Tampon market revenue estimates and forecast by material, 2018 - 2030 (USD Million)
  • Table 45 China Tampon market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
  • Table 46 Japan macro-economic outlay
  • Table 47 Japan Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 48 Japan Tampon market revenue estimates and forecast by material, 2018 - 2030 (USD Million)
  • Table 49 Japan Tampon market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
  • Table 50 India macro-economic outlay
  • Table 51 India Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 52 India Tampon market revenue estimates and forecast by material, 2018 - 2030 (USD Million)
  • Table 53 India Tampon market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
  • Table 54 Australia macro-economic outlay
  • Table 55 New Zealand macro-economic outlay
  • Table 56 Australia & New Zealand Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 57 Australia & New Zealand Tampon market revenue estimates and forecast by material, 2018 - 2030 (USD Million)
  • Table 58 Australia & New Zealand Tampon market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
  • Table 59 Russia macro-economic outlay
  • Table 60 Russia Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 61 Russia Tampon market revenue estimates and forecast by material, 2018 - 2030 (USD Million)
  • Table 62 Russia Tampon market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
  • Table 63 Central & South America Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 64 Central & South America Tampon market revenue estimates and forecast by material, 2018 - 2030 (USD Million)
  • Table 65 Central & South America Tampon market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
  • Table 66 Brazil macro-economic outlay
  • Table 67 Brazil Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 68 Brazil Tampon market revenue estimates and forecast by material, 2018 - 2030 (USD Million)
  • Table 69 Brazil Tampon market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
  • Table 70 Middle East & Africa Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 71 Middle East & Africa Tampon market revenue estimates and forecast by material, 2018 - 2030 (USD Million)
  • Table 72 Middle East & Africa Tampon market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
  • Table 73 South Africa macro-economic outlay
  • Table 74 South Africa Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 75 South Africa Tampon market revenue estimates and forecast by material, 2018 - 2030 (USD Million)
  • Table 76 South Africa Tampon market revenue estimates and forecast by distribution, 2018 - 2030 (USD Million)
  • Table 77 Recent developments & impact analysis, by key market participants
  • Table 78 Company market share, 2023
  • Table 79 Company heat map analysis
  • Table 80 Companies undergoing key strategies

List of Figures

  • Fig. 1 Tampon market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research approaches
  • Fig. 5 Primary research process
  • Fig. 6 Market snapshot
  • Fig. 7 Product snapshot
  • Fig. 8 End-use snapshot
  • Fig. 9 Regional snapshot
  • Fig. 10 Competitive landscape snapshot
  • Fig. 11 Tampon market size, 2018 to 2030 (USD Million)
  • Fig. 12 Tampon market: Penetration & growth prospect mapping
  • Fig. 13 Tampon market: Value chain analysis
  • Fig. 14 Tampon market: Profit margin analysis
  • Fig. 15 Tampon market: Market dynamics
  • Fig. 16 Tampon market: Porter's five forces analysis
  • Fig. 17 Tampon market, by material: Key Takeaways
  • Fig. 18 Tampon market: Material movement analysis, 2023 & 2030 (%)
  • Fig. 19 Cotton market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 20 Rayon market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 21 Blended market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 22 Others market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 23 Tampon market, by distribution: Key Takeaways
  • Fig. 24 Tampon market: Regional outlook, 2023 & 2030, (USD Million)
  • Fig. 25 Regional marketplace: Key takeaways
  • Fig. 26 North America Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 27 US Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 28 Canada Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 29 Europe Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 30 UK Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 31 Germany Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 32 France Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 33 Italy Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 34 Spain Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 35 Asia Pacific Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 36 China Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 37 Japan Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 38 India Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 39 Australia & New Zealand Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 40 Russia Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 41 Central & South America Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 42 Brazil Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 43 Middle East & Africa Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 44 South Africa Tampon market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 45 Key company categorization
  • Fig. 46 Company market share analysis, 2023
  • Fig. 47 Strategic framework of Tampon market
目次
Product Code: GVR-4-68040-487-6

Tampon Market Size & Trends:

The global tampon market size was estimated at USD 6.1 billion in 2023 and is expected to grow at a CAGR of 6.7% from 2024 to 2030. The market is projected to experience robust growth, driven by several key factors that reflect evolving consumer preferences and increased awareness of menstrual health. One of the primary drivers of the tampon market is the increasing awareness and acceptance of menstrual hygiene products. As societal taboos surrounding menstruation diminish, more women are openly discussing their menstrual health and exploring various hygiene options. This cultural shift has led to a greater demand for tampons, often perceived as more convenient and discreet than traditional sanitary pads. Furthermore, educational initiatives promoting menstrual health have contributed significantly to the rising acceptance and use of tampons among diverse demographics.

Convenience plays a crucial role in the growing popularity of tampons. Modern lifestyles, characterized by busy schedules and active participation in various activities, have led many women to prefer tampons over other menstrual products. Tampons are compact and easy to use, making them suitable for women who engage in sports or outdoor activities where visibility and comfort are paramount. This trend is particularly evident in emerging markets such as Asia-Pacific, where increasing disposable incomes and changing cultural norms drive higher adoption rates of tampons.

Sustainability concerns are increasingly influencing consumer choices in the tampon market. As consumers become more environmentally conscious, there is a notable demand for organic and biodegradable tampons. Many manufacturers are responding by developing products that are free from synthetic materials and chemicals, aligning with broader sustainability goals. This shift addresses health concerns and appeals to eco-conscious consumers who prioritize environmentally friendly products in their purchasing decisions.

Technological innovations have also spurred growth within the tampon market. Manufacturers continually enhance product features such as absorbency, comfort, and usability through advanced materials and design improvements. These innovations cater to diverse consumer preferences, including those with specific needs or sensitivities. Additionally, companies are focusing on inclusivity by developing products that meet the requirements of various consumer groups, including those with disabilities or allergies.

The convenience of online shopping also aligns well with the busy lifestyles of modern women. As more women participate in the workforce and engage in various activities, the demand for comfortable and discreet menstrual hygiene solutions has grown. Tampons, known for their portability and ease of use, fit seamlessly into this trend. E-commerce allows for subscription services that ensure regular delivery of products without the need for reordering, catering to consumers' desire for hassle-free solutions. This subscription model enhances customer loyalty and helps brands maintain consistent sales.

Moreover, online platforms allow manufacturers to reach a wider audience beyond geographical constraints. Brands can implement targeted marketing campaigns on digital platforms to effectively reach specific consumer demographics. This capability is crucial in a market where preferences vary significantly across regions. For instance, as awareness about menstrual hygiene increases in developing countries, online retailers can introduce products tailored to local needs without the limitations of traditional retail distribution.

One of the most significant challenges for the market is the increasing availability and popularity of alternative menstrual products such as menstrual cups, pads, and period underwear. These substitutes are gaining traction due to heightened awareness regarding feminine hygiene and the availability of various product innovations. Many consumers are drawn to these alternatives because they are often perceived as more environmentally friendly or cost-effective over time. The rise of these alternatives necessitates that tampon manufacturers innovate continuously to maintain their market share and appeal to health-conscious consumers seeking sustainable options.

Environmental sustainability has become a pressing issue for consumers and industries alike. Conventional tampons are often made with synthetic materials, including plastic, contributing to plastic waste and environmental degradation. The production processes for these tampons can also involve harmful chemicals, raising concerns about their ecological impact. As consumers increasingly prioritize eco-friendly products, there is a growing demand for organic cotton tampons and biodegradable options. However, producing these alternatives can be more complex and costly, challenging manufacturers to balance sustainability with affordability.

Health concerns associated with tampon use, particularly the risk of Toxic Shock Syndrome (TSS), pose another challenge for the market. TSS is a rare but severe condition linked to tampon use, leading to increased scrutiny from regulatory bodies and consumer hesitance. Manufacturers must invest in research and development to ensure their products are safe while complying with stringent market regulations. This need for rigorous testing and adherence to safety guidelines can increase production costs and complicate product launches in various regions.

The stigma surrounding menstruation remains a significant barrier in many cultures, affecting women's willingness to discuss or purchase tampons openly. In some societies, menstruation is still viewed as a taboo subject, which can lead to misinformation and discomfort regarding menstrual hygiene products. This stigma can limit market penetration and hinder awareness campaigns aimed at educating women about the benefits of using tampons. Overcoming these cultural barriers requires comprehensive education initiatives that normalize conversations about menstruation and promote understanding of menstrual health as an essential aspect of overall well-being.

Global Tampon Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and analyzes the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global tampon market report based on the material, distribution, and region.

  • Material Outlook (Revenue, USD Million, 2018 - 2030)
  • Cotton
  • Rayon
  • Blended
  • Others
  • Distribution Outlook (Revenue, USD Million, 2018 - 2030)
  • Supermarkets & Hypermarkets
  • Specialty Stores
  • Pharmacy Stores
  • Online
  • Regional Outlook (Revenue, USD Million, 2018 - 2030)
  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia & New Zealand
    • Russia
  • Central & South America
    • Brazil
  • Middle East & Africa
    • South Africa

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Product Outlook
  • 2.3. Packaging Outlook
  • 2.4. Competitive Landscape Outlook

Chapter 3. Tampon Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Raw Material Outlooks
    • 3.3.2. Manufacturing and Technology Trends
    • 3.3.3. Sales/ Dairy Alternative Channel Analysis
    • 3.3.4. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Market Opportunities
    • 3.4.4. Market Challenges
  • 3.5. Industry Analysis - Porter's Five Forces Analysis
  • 3.6. Market Entry Strategies

Chapter 4. Tampon Market: Material Estimates & Trend Analysis

  • 4.1. Tampon Market, by Product: Key Takeaways
  • 4.2. Product Movement Analysis & Market Share, 2023 & 2030
  • 4.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
    • 4.3.1. Cotton
      • 4.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 4.3.2. Rayon
      • 4.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 4.3.3. Blended
      • 4.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 4.3.4. Others
      • 4.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 5. Tampon Market: Distribution Estimates & Trend Analysis

  • 5.1. Tampon Market, by Distribution: Key Takeaways
  • 5.2. Distribution Movement Analysis & Market Share, 2023 & 2030
  • 5.3. Market Estimates & Forecasts, by Distribution, 2018 - 2030 (USD Million)
    • 5.3.1. Supermarkets & Hypermarkets
      • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.3.2. Specialty Stores
      • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.3.3. Pharmacy Stores
      • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.3.4. Others
      • 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Tampon Market: Regional Estimates & Trend Analysis

  • 6.1. Tampon Market: Regional Outlook
  • 6.2. Regional Movement Analysis & Market Share, 2023 & 2030
  • 6.3. Market Estimates & Forecasts, by Region & Country, 2018 - 2030 (USD Million)
    • 6.3.1. North America
      • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.1.2. U.S.
        • 6.3.1.2.1. Key country dynamics
        • 6.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.1.3. Canada
        • 6.3.1.3.1. Key country dynamics
        • 6.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.2. Europe
      • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.2.2. Germany
        • 6.3.2.2.1. Key country dynamics
        • 6.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.2.3. UK
        • 6.3.2.3.1. Key country dynamics
        • 6.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.2.4. France
        • 6.3.2.4.1. Key country dynamics
        • 6.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.2.5. Italy
        • 6.3.2.5.1. Key country dynamics
        • 6.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.2.6. Spain
        • 6.3.2.6.1. Key country dynamics
        • 6.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.3. Asia Pacific
      • 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.3.2. China
        • 6.3.3.2.1. Key country dynamics
        • 6.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.3.3. Japan
        • 6.3.3.3.1. Key country dynamics
        • 6.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.3.4. India
        • 6.3.3.4.1. Key country dynamics
        • 6.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.3.5. Australia & New Zealand
        • 6.3.3.5.1. Key country dynamics
        • 6.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.3.6. Russia
        • 6.3.3.6.1. Key country dynamics
        • 6.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.4. Central & South America
      • 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.4.2. Brazil
        • 6.3.4.2.1. Key country dynamics
        • 6.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.5. Middle East & Africa
      • 6.3.5.1. South Africa
        • 6.3.5.1.1. Key country dynamics
        • 6.3.5.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Competitive Analysis

  • 7.1. Recent Developments & Impact Analysis, by Key Market Participants
  • 7.2. Company Categorization
  • 7.3. Participant's Overview
  • 7.4. Financial Performance
  • 7.5. Product Benchmarking
  • 7.6. Company Market Share Analysis, 2023 (%)
  • 7.7. Company Heat Map Analysis
  • 7.8. Strategy Mapping
  • 7.9. Company Profiles
    • 7.9.1. Procter & Gamble
    • 7.9.2. Kimberly-Clark
    • 7.9.3. Johnson & Johnson
    • 7.9.4. Unicharm
    • 7.9.5. Edgewell Personal Care Company
    • 7.9.6. Playtex
    • 7.9.7. Natracare
    • 7.9.8. Lil-lets
    • 7.9.9. Corman S.p.A.
    • 7.9.10. First Quality Enterprises Inc.
    • 7.9.11. Svenska Cellulosa Aktiebolaget (SCA)
    • 7.9.12. MOXIE
    • 7.9.13. Rossmann
    • 7.9.14. Bodywise Ltd.
    • 7.9.15. Cora