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市場調査レポート
商品コード
1541703
タンポン市場レポート：タイプ、材料、流通チャネル、地域別、2024～2032年Tampon Market Report by Type (Radially Wound Pledget, Rectangular/Square Pad), Material (Cotton, Rayon, Blended), Distribution Channel (Pharmacy and Retail Stores, Online Stores), and Region 2024-2032 |
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| タンポン市場レポート：タイプ、材料、流通チャネル、地域別、2024～2032年 |
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出版日: 2024年08月10日
発行: IMARC
ページ情報: 英文 150 Pages
納期: 2～3営業日
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- 全表示
- 概要
- 図表
- 目次
世界のタンポン市場規模は2023年に53億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに86億米ドルに達し、2024～2032年の間に5.3％の成長率（CAGR）を示すと予測しています。
タンポンは、月経時の子宮分泌物や経血を吸収するために体腔や管に挿入する女性用衛生用品です。一般的に、綿やレーヨンのような吸収性のある材料を使用し、塩素を含まない漂白工程で製造されます。生理用ナプキンなどに比べ、タンポンは使いやすく、サイズ、形態、吸収力など幅広い種類があります。現在、大手企業は、便利で手間をかけずに使用できるように、厚紙やプラスチックでできた小さな棒状のタンポンを開発しています。また、フレグランスや無香料製品の発売にも力を入れています。
タンポン市場傾向
女性の個人衛生に対する意識の高まりは、女性の労働参加率の上昇とともに、使い捨てタンポンの世界の需要を喚起する重要な要因の一つとなっています。さらに、多くの国の行政機関が月経衛生を促進するための取り組みを行っています。例えば、スコットランド政府は生理用品無料提供法の下、タンポンやナプキンのような女性用衛生用品をすべての年齢層の女性に無料で普遍的に提供するプログラムを導入しました。これとは別に、タンポンは継ぎ目がなく旅行にも便利で、漏れを防ぐバリア機能を備えています。スポーツやその他の活動への女性の参加が増加していることは、パフォーマンス中に最適な機能を発揮するために、世界中でタンポンの利用にプラスの影響を与えています。さらに、主要メーカーは合成化学品、農薬、肥料を使用しないオーガニック・タンポンを製造しています。これは、日常製品に含まれる化学品が健康や環境に及ぼす有害な影響に対する意識の高まりと相まって、世界中でタンポンの需要を促進しています。
本レポートで扱う主要質問
- 世界のタンポン市場の市場規模は？
- 2024～2032年における世界のタンポン市場の予想成長率は？
- 世界のタンポン市場を牽引する主要因は何か？
- 世界のタンポン市場に対するCOVID-19の影響は？
- 世界のタンポン市場のタイプ別内訳は？
- 世界のタンポン市場の材料別内訳は？
- 世界のタンポン市場の流通チャネル別内訳は？
- 世界のタンポン市場の主要地域は？
- 世界のタンポン市場における主要参入企業/企業は？
目次
第1章 序文
第2章 調査範囲と調査手法
- 調査の目的
- ステークホルダー
- データソース
- 一次情報
- 二次情報
- 市場推定
- ボトムアップアプローチ
- トップダウンアプローチ
- 調査手法
第3章 エグゼクティブサマリー
第4章 イントロダクション
- 概要
- 主要業界動向
第5章 世界のタンポン市場
- 市場概要
- 市場実績
- COVID-19の影響
- 市場予測
第6章 市場内訳：タイプ別
- 放射状巻プレジェット
- 長方形/正方形パッド
第7章 市場内訳：材料別
- コットン
- レーヨン
- ブレンド
第8章 市場内訳：流通チャネル別
- 薬局と小売店
- オンラインストア
第9章 市場内訳：地域別
- 北米
- 米国
- カナダ
- アジア太平洋
- 中国
- 日本
- インド
- 韓国
- オーストラリア
- インドネシア
- その他
- 欧州
- ドイツ
- フランス
- 英国
- イタリア
- スペイン
- ロシア
- その他
- ラテンアメリカ
- ブラジル
- メキシコ
- その他
- 中東・アフリカ
- 市場動向
- 市場内訳：国別
- 市場予測
第10章 SWOT分析
- 概要
- 強み
- 弱み
- 機会
- 脅威
第11章 バリューチェーン分析
第12章 ポーターのファイブフォース分析
- 概要
- 買い手の交渉力
- 供給企業の交渉力
- 競合の程度
- 新規参入業者の脅威
- 代替品の脅威
第13章 価格分析
第14章 競合情勢
- 市場構造
- 主要企業
- 主要企業のプロファイル
- Cora
- Corman S.p.A
- Cotton High Tech S.L.
- Edgewell Personal Care Company
- Johnson & Johnson
- Kimberly-Clark Corporation
- Lil-Lets UK Ltd（Premier FMCG（Pty）Ltd）
- The Procter & Gamble Company
- TZMO SA
- Unicharm Corporation
List of Figures
- Figure 1: Global: Tampon Market: Major Drivers and Challenges
- Figure 2: Global: Tampon Market: Sales Value (in Billion US$), 2018-2023
- Figure 3: Global: Tampon Market Forecast: Sales Value (in Billion US$), 2024-2032
- Figure 4: Global: Tampon Market: Breakup by Type (in %), 2023
- Figure 5: Global: Tampon Market: Breakup by Material (in %), 2023
- Figure 6: Global: Tampon Market: Breakup by Distribution Channel (in %), 2023
- Figure 7: Global: Tampon Market: Breakup by Region (in %), 2023
- Figure 8: Global: Tampon (Radially Wound Pledget) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 9: Global: Tampon (Radially Wound Pledget) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 10: Global: Tampon (Rectangular/Square Pad) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 11: Global: Tampon (Rectangular/Square Pad) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 12: Global: Tampon (Cotton) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 13: Global: Tampon (Cotton) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 14: Global: Tampon (Rayon) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 15: Global: Tampon (Rayon) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 16: Global: Tampon (Blended) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 17: Global: Tampon (Blended) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 18: Global: Tampon (Pharmacy and Retail Stores) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 19: Global: Tampon (Pharmacy and Retail Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 20: Global: Tampon (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 21: Global: Tampon (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 22: North America: Tampon Market: Sales Value (in Million US$), 2018 & 2023
- Figure 23: North America: Tampon Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 24: United States: Tampon Market: Sales Value (in Million US$), 2018 & 2023
- Figure 25: United States: Tampon Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 26: Canada: Tampon Market: Sales Value (in Million US$), 2018 & 2023
- Figure 27: Canada: Tampon Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 28: Asia-Pacific: Tampon Market: Sales Value (in Million US$), 2018 & 2023
- Figure 29: Asia-Pacific: Tampon Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 30: China: Tampon Market: Sales Value (in Million US$), 2018 & 2023
- Figure 31: China: Tampon Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 32: Japan: Tampon Market: Sales Value (in Million US$), 2018 & 2023
- Figure 33: Japan: Tampon Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 34: India: Tampon Market: Sales Value (in Million US$), 2018 & 2023
- Figure 35: India: Tampon Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 36: South Korea: Tampon Market: Sales Value (in Million US$), 2018 & 2023
- Figure 37: South Korea: Tampon Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 38: Australia: Tampon Market: Sales Value (in Million US$), 2018 & 2023
- Figure 39: Australia: Tampon Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 40: Indonesia: Tampon Market: Sales Value (in Million US$), 2018 & 2023
- Figure 41: Indonesia: Tampon Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 42: Others: Tampon Market: Sales Value (in Million US$), 2018 & 2023
- Figure 43: Others: Tampon Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 44: Europe: Tampon Market: Sales Value (in Million US$), 2018 & 2023
- Figure 45: Europe: Tampon Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 46: Germany: Tampon Market: Sales Value (in Million US$), 2018 & 2023
- Figure 47: Germany: Tampon Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 48: France: Tampon Market: Sales Value (in Million US$), 2018 & 2023
- Figure 49: France: Tampon Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 50: United Kingdom: Tampon Market: Sales Value (in Million US$), 2018 & 2023
- Figure 51: United Kingdom: Tampon Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 52: Italy: Tampon Market: Sales Value (in Million US$), 2018 & 2023
- Figure 53: Italy: Tampon Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 54: Spain: Tampon Market: Sales Value (in Million US$), 2018 & 2023
- Figure 55: Spain: Tampon Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 56: Russia: Tampon Market: Sales Value (in Million US$), 2018 & 2023
- Figure 57: Russia: Tampon Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 58: Others: Tampon Market: Sales Value (in Million US$), 2018 & 2023
- Figure 59: Others: Tampon Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 60: Latin America: Tampon Market: Sales Value (in Million US$), 2018 & 2023
- Figure 61: Latin America: Tampon Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 62: Brazil: Tampon Market: Sales Value (in Million US$), 2018 & 2023
- Figure 63: Brazil: Tampon Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 64: Mexico: Tampon Market: Sales Value (in Million US$), 2018 & 2023
- Figure 65: Mexico: Tampon Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 66: Others: Tampon Market: Sales Value (in Million US$), 2018 & 2023
- Figure 67: Others: Tampon Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 68: Middle East and Africa: Tampon Market: Sales Value (in Million US$), 2018 & 2023
- Figure 69: Middle East and Africa: Tampon Market: Breakup by Country (in %), 2023
- Figure 70: Middle East and Africa: Tampon Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 71: Global: Tampon Industry: SWOT Analysis
- Figure 72: Global: Tampon Industry: Value Chain Analysis
- Figure 73: Global: Tampon Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: Tampon Market: Key Industry Highlights, 2023 and 2032
- Table 2: Global: Tampon Market Forecast: Breakup by Type (in Million US$), 2024-2032
- Table 3: Global: Tampon Market Forecast: Breakup by Material (in Million US$), 2024-2032
- Table 4: Global: Tampon Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
- Table 5: Global: Tampon Market Forecast: Breakup by Region (in Million US$), 2024-2032
- Table 6: Global: Tampon Market: Competitive Structure
- Table 7: Global: Tampon Market: Key Players
The global tampon market size reached US$ 5.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 8.6 Billion by 2032, exhibiting a growth rate (CAGR) of 5.3% during 2024-2032.
Tampons are feminine hygiene products introduced into a body cavity or canal to absorb uterine secretions or flow during menstruation. They are generally made using absorbent materials like cotton or rayon that are produced with an elemental chlorine-free bleaching process. As compared to their counterparts, such as sanitary napkins, tampons are easy to use and available in a wide range of unique sizes, shapes, and absorption capabilities. Nowadays, leading players are coming up with tampons that have small sticks of cardboard or plastic to make their application convenient and hassle-free. They are also focusing on the launch of fragrance and fragrance-free product variants.
Tampon Market Trends:
A surge in awareness about personal hygiene among women, along with the rising female workforce participation, represents one of the key factors catalyzing the demand for disposable tampons worldwide. Moreover, governing agencies of numerous countries are undertaking initiatives to promote menstrual hygiene. For instance, under the Period Products Free Provision Act, the Scottish Government introduced a program that provides free and universal access to feminine hygiene products like tampons and pads for women of all age groups. Apart from this, as tampons are seamless, travel-friendly, and provide a protective leakage barrier. The increasing participation of women in sports and other physical activities is positively influencing their utilization across the globe for optimal function during their performance. Furthermore, the leading manufacturers are making organic tampons that are free from synthetic chemicals, pesticides, and fertilizers. This, in confluence with the growing awareness about the harmful impact of chemicals present in everyday products on health and the environment, is driving the demand for tampons around the world.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global tampon market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on type, material and distribution channel.
Breakup by Type:
Radially Wound Pledget
Rectangular/Square Pad
Breakup by Material:
Cotton
Rayon
Blended
Breakup by Distribution Channel:
Pharmacy and Retail Stores
Online Stores
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Cora, Corman S.p.A, Cotton High Tech S.L., Edgewell Personal Care Company, Johnson & Johnson, Kimberly-Clark Corporation, Lil-Lets UK Ltd (Premier FMCG (Pty) Ltd), The Procter & Gamble Company, TZMO SA and Unicharm Corporation.
Key Questions Answered in This Report
- 1. How big is the global tampon market?
- 2. What is the expected growth rate of the global tampon market during 2024-2032?
- 3. What are the key factors driving the global tampon market?
- 4. What has been the impact of COVID-19 on the global tampon market?
- 5. What is the breakup of the global tampon market based on the type?
- 6. What is the breakup of the global tampon market based on the material?
- 7. What is the breakup of the global tampon market based on the distribution channel?
- 8. What are the key regions in the global tampon market?
- 9. Who are the key players/companies in the global tampon market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Tampon Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Type
- 6.1 Radially Wound Pledget
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Rectangular/Square Pad
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
7 Market Breakup by Material
- 7.1 Cotton
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Rayon
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Blended
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
8 Market Breakup by Distribution Channel
- 8.1 Pharmacy and Retail Stores
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Online Stores
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
9 Market Breakup by Region
- 9.1 North America
- 9.1.1 United States
- 9.1.1.1 Market Trends
- 9.1.1.2 Market Forecast
- 9.1.2 Canada
- 9.1.2.1 Market Trends
- 9.1.2.2 Market Forecast
- 9.1.1 United States
- 9.2 Asia-Pacific
- 9.2.1 China
- 9.2.1.1 Market Trends
- 9.2.1.2 Market Forecast
- 9.2.2 Japan
- 9.2.2.1 Market Trends
- 9.2.2.2 Market Forecast
- 9.2.3 India
- 9.2.3.1 Market Trends
- 9.2.3.2 Market Forecast
- 9.2.4 South Korea
- 9.2.4.1 Market Trends
- 9.2.4.2 Market Forecast
- 9.2.5 Australia
- 9.2.5.1 Market Trends
- 9.2.5.2 Market Forecast
- 9.2.6 Indonesia
- 9.2.6.1 Market Trends
- 9.2.6.2 Market Forecast
- 9.2.7 Others
- 9.2.7.1 Market Trends
- 9.2.7.2 Market Forecast
- 9.2.1 China
- 9.3 Europe
- 9.3.1 Germany
- 9.3.1.1 Market Trends
- 9.3.1.2 Market Forecast
- 9.3.2 France
- 9.3.2.1 Market Trends
- 9.3.2.2 Market Forecast
- 9.3.3 United Kingdom
- 9.3.3.1 Market Trends
- 9.3.3.2 Market Forecast
- 9.3.4 Italy
- 9.3.4.1 Market Trends
- 9.3.4.2 Market Forecast
- 9.3.5 Spain
- 9.3.5.1 Market Trends
- 9.3.5.2 Market Forecast
- 9.3.6 Russia
- 9.3.6.1 Market Trends
- 9.3.6.2 Market Forecast
- 9.3.7 Others
- 9.3.7.1 Market Trends
- 9.3.7.2 Market Forecast
- 9.3.1 Germany
- 9.4 Latin America
- 9.4.1 Brazil
- 9.4.1.1 Market Trends
- 9.4.1.2 Market Forecast
- 9.4.2 Mexico
- 9.4.2.1 Market Trends
- 9.4.2.2 Market Forecast
- 9.4.3 Others
- 9.4.3.1 Market Trends
- 9.4.3.2 Market Forecast
- 9.4.1 Brazil
- 9.5 Middle East and Africa
- 9.5.1 Market Trends
- 9.5.2 Market Breakup by Country
- 9.5.3 Market Forecast
10 SWOT Analysis
- 10.1 Overview
- 10.2 Strengths
- 10.3 Weaknesses
- 10.4 Opportunities
- 10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
- 12.1 Overview
- 12.2 Bargaining Power of Buyers
- 12.3 Bargaining Power of Suppliers
- 12.4 Degree of Competition
- 12.5 Threat of New Entrants
- 12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
- 14.1 Market Structure
- 14.2 Key Players
- 14.3 Profiles of Key Players
- 14.3.1 Cora
- 14.3.1.1 Company Overview
- 14.3.1.2 Product Portfolio
- 14.3.2 Corman S.p.A
- 14.3.2.1 Company Overview
- 14.3.2.2 Product Portfolio
- 14.3.3 Cotton High Tech S.L.
- 14.3.3.1 Company Overview
- 14.3.3.2 Product Portfolio
- 14.3.4 Edgewell Personal Care Company
- 14.3.4.1 Company Overview
- 14.3.4.2 Product Portfolio
- 14.3.4.3 Financials
- 14.3.4.4 SWOT Analysis
- 14.3.5 Johnson & Johnson
- 14.3.5.1 Company Overview
- 14.3.5.2 Product Portfolio
- 14.3.5.3 Financials
- 14.3.6 Kimberly-Clark Corporation
- 14.3.6.1 Company Overview
- 14.3.6.2 Product Portfolio
- 14.3.6.3 Financials
- 14.3.6.4 SWOT Analysis
- 14.3.7 Lil-Lets UK Ltd (Premier FMCG (Pty) Ltd)
- 14.3.7.1 Company Overview
- 14.3.7.2 Product Portfolio
- 14.3.8 The Procter & Gamble Company
- 14.3.8.1 Company Overview
- 14.3.8.2 Product Portfolio
- 14.3.8.3 Financials
- 14.3.8.4 SWOT Analysis
- 14.3.9 TZMO SA
- 14.3.9.1 Company Overview
- 14.3.9.2 Product Portfolio
- 14.3.10 Unicharm Corporation
- 14.3.10.1 Company Overview
- 14.3.10.2 Product Portfolio
- 14.3.10.3 Financials
- 14.3.10.4 SWOT Analysis
- 14.3.1 Cora
