市場調査レポート

商品コード

1569425

タンポンの世界市場規模、シェア、成長分析：製品タイプ別、材料タイプ別、由来別、性質別、価格帯別、販売チャネル別、地域別 - 産業予測、2024-2031年

Global Tampon Market Size, Share, Growth Analysis, By Product Type, By Material Type, By Source, By Nature, By Price Range, By Sales Channel, By Region - Industry Forecast 2024-2031

出版日: 2024年10月07日
発行: SkyQuest
ページ情報: 英文 157 Pages
納期: 3～5営業日

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概要
目次

概要

サンプル依頼リストに入れる

タンポンの世界の世界市場規模は2022年に52億6,000万米ドルと評価され、2023年の55億7,000万米ドルから2031年には84億6,000万米ドルに達し、予測期間（2024-2031年）のCAGRで5.3％の成長が予測されています。

世界のタンポンの世界市場は、女性用衛生用品産業の重要な構成要素であり、消費者の嗜好の変化、技術の進歩、女性の健康への関心の高まりの影響を受けて、著しい成長と変容を遂げています。月経管理用に設計されたタンポンは、ユーザーに利便性と慎重さを提供します。最近、消費者が合成材料や化学物質、環境への影響を懸念するようになり、オーガニックや天然材料のタンポンへの需要が高まっているという、注目すべき傾向が現れています。この変化により、メーカーはオーガニックコットンや生分解性材料を使用したタンポンを製造するようになり、環境に優しい消費者層を開拓しています。さらに、よりスムーズな挿入を可能にするアプリケーターの導入や、快適性と漏れ防止を向上させる吸湿性のような新機能の導入により、技術革新は製品提供を強化しています。月経に対する偏見の解消や月経の健康について話し合うことの受容の高まりなどの文化的変化も市場の動向に影響を与え、メーカーはトランスジェンダーを含む多様なニーズに対応するようになっています。今後、タンポンの世界市場は、より安全で持続可能な、カスタマイズ可能な製品を求める消費者の需要に後押しされ、進化を続けると予想されます。メーカーは技術革新を優先し、先進的な材料や技術を活用して性能と使用者の満足度を高めると思われます。米国のタンポンの世界市場は持続的な成長軌道が予測され、月経に対する社会的態度が変化し続ける中、この業界は女性用衛生用品の未来を形作る上で有利な立場にあります。

市場概要
北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ（MEA）
- GCC諸国
- 南アフリカ
- その他中東・アフリカ地域

競合情勢

上位5社の比較
主要企業の市場ポジショニング（2023年）
主な市場企業が採用した戦略
市場における最近の活動
主要企業の市場シェア（2023年）

主要企業プロファイル

Bodywise Ltd（UK）
Corman SpA（Italy）
Lil-Lets UK Limited（UK）
Procter & Gamble Co（US）
Kimberly-Clark Corporation（US）
Edgewell Personal Care Company（US）
Unicharm Corporation（Japan）
Johnson & Johnson Inc.（US）
Cora（US）
First Quality Enterprises Inc.（US）
Johnson & Johnson Pvt. Ltd.（India）
Lil-lets Group Ltd（UK）
Svenska Cellulosa Aktiebolaget（SCA）（Sweden）
Cotton High Tech S.L.（Spain）
TZMO SA（Poland）
Libra（Australia）
MOXIE（Australia）
Natracare（UK）
Playtex（US）
Rossmann（Germany）
Tempo（Germany）

Product Code: SQMIG35B2128

Global Tampon Market size was valued at USD 5.26 billion in 2022 and is poised to grow from USD 5.57 billion in 2023 to USD 8.46 billion by 2031, growing at a CAGR of 5.3% in the forecast period (2024-2031).

The global tampon market, an essential component of the feminine hygiene industry, has been undergoing significant growth and transformation, influenced by changing consumer preferences, technological advancements, and a heightened focus on women's health. Tampons, designed for menstrual flow management, provide users with convenience and discretion. Recently, a notable trend has emerged: the increasing demand for organic and natural tampons, as consumers express concerns over synthetic materials, chemicals, and environmental impacts. This shift has prompted manufacturers to create tampons from organic cotton and biodegradable materials, tapping into the eco-friendly consumer segment. Additionally, technological innovations have enhanced product offerings, with the introduction of applicators that facilitate smoother insertion and new features like moisture-wicking properties that improve comfort and leakage protection. Cultural shifts, including the destigmatization of menstruation and greater acceptance of discussing menstrual health, have also influenced market dynamics, leading manufacturers to cater to diverse needs, including those of transgender individuals. Moving forward, the tampon market is expected to keep evolving, driven by consumer demand for safer, sustainable, and customizable products. Manufacturers are likely to prioritize innovation, leveraging advanced materials and technology to boost performance and user satisfaction. With a sustained growth trajectory projected for the U.S. tampon market, the industry is well-positioned to shape the future of feminine hygiene products as societal attitudes toward menstruation continue to transform.

Top-down and bottom-up approaches were used to estimate and validate the size of the global tampon market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

global tampon Market Segmental Analysis

Global Tampon Market is segmented on the product type, material type, source, nature, price range, sales channel, and region. By product type, market is segmented into Applicator Tampon, and Non-Applicator Tampon. By material type, market is segmented into Cotton, Rayon, and Blended. By source, market is segmented into Organic, and Conventional. By nature, market is segmented into Scented, and Unscented. By price range, market is segmented into Economy, Mid-Range, and Premium. By sales channel, market is segmented into Wholesalers and Distributors, Supermarket/Hypermarkets, Specialty Stores, Pharmacy / Drug Stores, Online Retailers, and Others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver of the global tampon Market

Increased awareness and education surrounding menstrual hygiene and women's health are pivotal market drivers for the global tampon market. Initiatives aimed at enhancing menstrual health literacy, coupled with widespread campaigns, have successfully broken longstanding taboos associated with menstruation. This paradigm shift encourages women globally to embrace modern menstrual hygiene products, particularly tampons, as convenient, discreet, and hygienic options. The growing visibility of these discussions in various media channels further normalizes the use of tampons, ultimately enabling higher adoption rates. As more women recognize the health benefits and lifestyle advantages of tampons, demand continues to surge, significantly impacting market growth dynamics.

Restraints in the global tampon Market

One significant market restraint for the global tampon market is the prevalence of traditional beliefs and cultural norms surrounding menstrual hygiene in various societies. In some regions, longstanding taboos and misconceptions associated with the use of tampons-such as fears about safety, potential health risks, and appropriateness-cultivate resistance to adopting these products. This reluctance can hinder the growth and penetration of tampon products in specific markets, where alternative menstrual hygiene products like pads or natural methods remain preferred due to deep-seated cultural practices. Consequently, manufacturers may struggle to educate and influence consumer behavior, stifling overall market expansion.

Market Trends of the global tampon Market

The global tampon market is experiencing a notable shift towards sustainability, driven by rising consumer awareness and demand for eco-friendly products. As more individuals prioritize environmental impact in their purchasing decisions, brands are innovating by developing tampons that utilize organic, biodegradable materials and eliminate synthetic chemicals and plastics. This trend reflects a broader societal movement towards green consumerism, with companies actively responding by enhancing product transparency and adopting sustainable practices. As a result, the market is witnessing increased competition among brands to offer environmentally conscious tampon options, signaling a significant transformation in consumer preferences and industry standards.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Key Success Factor
Degree of Competition
Top Investment Pockets
Ecosystem of the Market
Supply Chain Analysis
Raw Material Analysis
Value Chain Analysis
PESTEL Analysis
Regulatory Landscape
Production and Consumption Statistics
Trade Analysis
Patent Analysis

Tampon Market, By Product Type

Market Overview
Applicator Tampon
Non-Applicator Tampon

Tampon Market, By Material Type

Market Overview
Cotton
Rayon
Blended

Tampon Market, By Source

Market Overview
Organic
Conventional

Tampon Market, By Nature

Market Overview
Scented
Unscented

Tampon Market, By Price Range

Market Overview
Economy
Mid-Range
Premium

Tampon Market, By Sales Channel

Market Overview
Wholesalers and Distributors
Supermarket/Hypermarkets
Specialty Stores
Pharmacy / Drug Stores
Online Retailers
Others

Tampon Market Size by Region

Market Overview
North America
- US
- Canada
Europe
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Bodywise Ltd (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Corman SpA (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lil-Lets UK Limited (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble Co (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kimberly-Clark Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Edgewell Personal Care Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unicharm Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cora (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
First Quality Enterprises Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson Pvt. Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lil-lets Group Ltd (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Svenska Cellulosa Aktiebolaget (SCA) (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cotton High Tech S.L. (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TZMO SA (Poland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Libra (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MOXIE (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Natracare (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Playtex (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rossmann (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tempo (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

タンポンの世界市場規模、シェア、成長分析：製品タイプ別、材料タイプ別、由来別、性質別、価格帯別、販売チャネル別、地域別 - 産業予測、2024-2031年

Global Tampon Market Size, Share, Growth Analysis, By Product Type, By Material Type, By Source, By Nature, By Price Range, By Sales Channel, By Region - Industry Forecast 2024-2031

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

タンポンの世界市場：製品タイプ別

タンポンの世界市場：材料タイプ別

タンポンの世界市場：由来別

タンポンの世界市場：性質別

タンポンの世界市場：価格帯別

タンポンの世界市場：販売チャネル別

タンポンの世界市場規模：地域別