デフォルト表紙
市場調査レポート
商品コード
1621492

タンポン市場:タイプ、製品、素材、流通チャネル別-2025-2030年世界予測

Tampons Market by Type (Applicator Tampon, Non-Applicator Tampon), Product (Scented, Unscented), Material, Distribution Channel - Global Forecast 2025-2030


出版日
発行
360iResearch
ページ情報
英文 180 Pages
納期
即日から翌営業日
カスタマイズ可能
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.08円
タンポン市場:タイプ、製品、素材、流通チャネル別-2025-2030年世界予測
出版日: 2024年12月01日
発行: 360iResearch
ページ情報: 英文 180 Pages
納期: 即日から翌営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

タンポン市場は、2023年に94億7,000万米ドルと評価され、2024年には104億6,000万米ドルに達すると予測され、CAGR 10.82%で成長し、2030年には194億6,000万米ドルに達すると予測されています。

市場調査領域におけるタンポンの範囲は、月経吸収用に設計された女性用衛生用品としての分類を包含します。その必要性は、月経管理において不可欠な役割を果たし、ユーザーに利便性と思慮深さを提供することにあります。主な用途は月経中の使用事例に及び、最終用途は主に生殖年齢の女性です。市場洞察の観点からは、主要な成長要因として、月経衛生に対する意識の高まり、月経衛生について議論することをより受け入れる方向への社会規範の変化、教育キャンペーンの改善による新興市場でのタンポンの採用などが挙げられます。さらに、オーガニック製品や生分解性製品など、製品デザインにおける技術的進歩も支持を集めています。市場関係者にとっての潜在的なビジネスチャンスとしては、環境に配慮した製品に対する需要の急増を利用することや、デジタルプラットフォームを活用して消費者に直接販売することで、顧客エンゲージメントを強化し、市場リーチを拡大することなどが挙げられます。しかし市場は、特定の地域における文化的タブー、アクセスの格差、カップや生理用ナプキンといった代替月経用品との競合といった課題に直面しています。さらに、消費者の価格に対する敏感さや、健康と安全性のコンプライアンスに関連する規制上のハードルが成長を阻害する可能性があります。イノベーションを促進するために、企業は吸収性技術の改善、使用者の快適性、持続可能性に関する研究に注力し、生分解性または再利用可能なタンポンの開発を通じて環境問題に取り組むべきです。これらの研究イニシアチブは、製品の差別化と競争優位性の道を開く可能性があります。全体として、タンポン市場はダイナミックであり、進化する消費者の嗜好が状況を形成しています。消費者教育を優先し、持続可能性におけるイノベーションを重視し、社会文化的課題を巧みに乗り切る企業が最も成功を収めると思われます。NGOや教育機関との戦略的パートナーシップは、障壁を克服し市場浸透を拡大するのに役立ちます。市場が成長を続ける中、持続的な開発と市場開拓のためには、適応性と消費者中心のアプローチを維持することが重要です。

主な市場の統計
基準年[2023] 94億7,000万米ドル
推定年[2024] 104億6,000万米ドル
予測年[2030] 194億6,000万米ドル
CAGR(%) 10.82%

市場力学:急速に進化するタンポン市場の主要市場インサイトを公開

タンポン市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

  • 市場促進要因
    • 女性の月経衛生とリプロダクティブ・ヘルスに対する意識の高まり
    • 体操選手やスポーツ選手の間での嗜好の高まり
    • オンライン流通チャネルを通じたタンポンの入手可能性と有利な規制当局の承認
  • 市場抑制要因
    • タンポンの廃棄や健康上の合併症に関する懸念
  • 市場機会
    • 環境に優しく持続可能なタンポン製品のイントロダクション
    • タンポンブランド促進のためのソーシャルメディア・プラットフォームの出現
  • 市場の課題
    • タンポン製品の品質に関する性能問題と懸念

ポーターのファイブフォース:タンポン市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析:タンポン市場における外部からの影響の把握

外部マクロ環境要因は、タンポン市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析タンポン市場における競合情勢の把握

タンポン市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的な意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスタンポン市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、タンポン市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨タンポン市場における成功への道筋を描く

タンポン市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています:

1.市場の浸透度:現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度:新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化:最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報:競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション:将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています:

1.現在の市場規模と今後の成長予測は?

2.最高の投資機会を提供する製品、セグメント、地域はどこか?

3.市場を形成する主な技術動向と規制の影響とは?

4.主要ベンダーの市場シェアと競合ポジションは?

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か?

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

  • 市場力学
    • 促進要因
      • 女性の月経衛生と生殖に関する健康に関する意識の向上
      • 体操選手やスポーツ選手の間で人気上昇
      • タンポンはオンライン配信チャネルを通じて入手可能であり、規制当局の承認も得ています。
    • 抑制要因
      • タンポンの廃棄と健康上の合併症に関する懸念
    • 機会
      • 環境に優しく持続可能なタンポン製品のイントロダクション
      • タンポンブランドプロモーションのためのソーシャルメディアプラットフォームの出現
    • 課題
      • タンポン製品の品質に関する性能上の問題と懸念
  • 市場セグメンテーション分析
    • タイプ:使いやすさと衛生面からアプリケータータンポンを優先
    • 流通チャネル:オンライン流通チャネルの拡大とパーソナライズされたショッピング体験を提供する能力
  • ポーターのファイブフォース分析
  • PESTEL分析
    • 政治的
    • 経済
    • 社交
    • 技術的
    • 法律上
    • 環境

第6章 タンポン市場:タイプ別

  • アプリケータータンポン
  • アプリケーターなしタンポン

第7章 タンポン市場:製品別

  • 香り付き
  • 無香料

第8章 タンポン市場:素材別

  • 従来型
  • オーガニック

第9章 タンポン市場:流通チャネル別

  • オフライン
  • オンライン

第10章 南北アメリカのタンポン市場

  • アルゼンチン
  • ブラジル
  • カナダ
  • メキシコ
  • 米国

第11章 アジア太平洋地域のタンポン市場

  • オーストラリア
  • 中国
  • インド
  • インドネシア
  • 日本
  • マレーシア
  • フィリピン
  • シンガポール
  • 韓国
  • 台湾
  • タイ
  • ベトナム

第12章 欧州・中東・アフリカのタンポン市場

  • デンマーク
  • エジプト
  • フィンランド
  • フランス
  • ドイツ
  • イスラエル
  • イタリア
  • オランダ
  • ナイジェリア
  • ノルウェー
  • ポーランド
  • カタール
  • ロシア
  • サウジアラビア
  • 南アフリカ
  • スペイン
  • スウェーデン
  • スイス
  • トルコ
  • アラブ首長国連邦
  • 英国

第13章 競合情勢

  • 市場シェア分析2023
  • FPNVポジショニングマトリックス, 2023
  • 競合シナリオ分析
    • Dayeの新しいHPV診断タンポンが自宅での子宮頸がん検査に革命をもたらす
    • ドイツのスタートアップ企業Vyldが環境に優しい海藻ベースのタンポンを発表、乾燥が少なくプラスチックを使わないと約束
    • FDAがSequelの革新的なタンポンデザインを承認、吸収力と信頼性を向上
  • 戦略分析と提言

企業一覧

  • Albaad Deutschland GmbH
  • Corman SpA
  • COTTON HIGH TECH, S.L.
  • Edgewell Personal Care Company
  • First Quality Enterprises, Inc.
  • Grace & Green
  • HOSPECO BRANDS GROUP
  • Johnson & Johnson Services, Inc.
  • KIMBERLY-CLARK CORPORATION
  • LOLA by Forum Brands
  • LYV Life, Inc.
  • M. D. Hygiene Private Limited
  • Mosaic Wellness Private Limited
  • Procter & Gamble Company
  • Redcliffe Hygiene Private Limited
  • Sirona
  • The Boots Company PLC
  • TOTM Ltd.
  • Unicharm Corporation
  • Unilever PLC
  • Veeda USA
  • Winner Medical Co., Ltd.
図表

LIST OF FIGURES

  • FIGURE 1. TAMPONS MARKET RESEARCH PROCESS
  • FIGURE 2. TAMPONS MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL TAMPONS MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL TAMPONS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL TAMPONS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL TAMPONS MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL TAMPONS MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL TAMPONS MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL TAMPONS MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL TAMPONS MARKET SIZE, BY MATERIAL, 2023 VS 2030 (%)
  • FIGURE 11. GLOBAL TAMPONS MARKET SIZE, BY MATERIAL, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. GLOBAL TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
  • FIGURE 13. GLOBAL TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. AMERICAS TAMPONS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 15. AMERICAS TAMPONS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. UNITED STATES TAMPONS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 17. UNITED STATES TAMPONS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. ASIA-PACIFIC TAMPONS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 19. ASIA-PACIFIC TAMPONS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 20. EUROPE, MIDDLE EAST & AFRICA TAMPONS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 21. EUROPE, MIDDLE EAST & AFRICA TAMPONS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 22. TAMPONS MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 23. TAMPONS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. TAMPONS MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL TAMPONS MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL TAMPONS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL TAMPONS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. TAMPONS MARKET DYNAMICS
  • TABLE 7. GLOBAL TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL TAMPONS MARKET SIZE, BY APPLICATOR TAMPON, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL TAMPONS MARKET SIZE, BY NON-APPLICATOR TAMPON, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL TAMPONS MARKET SIZE, BY SCENTED, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL TAMPONS MARKET SIZE, BY UNSCENTED, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL TAMPONS MARKET SIZE, BY CONVENTIONAL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL TAMPONS MARKET SIZE, BY ORGANIC, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL TAMPONS MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL TAMPONS MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. AMERICAS TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 20. AMERICAS TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 21. AMERICAS TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 22. AMERICAS TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 23. AMERICAS TAMPONS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 24. ARGENTINA TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 25. ARGENTINA TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 26. ARGENTINA TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 27. ARGENTINA TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 28. BRAZIL TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 29. BRAZIL TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 30. BRAZIL TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 31. BRAZIL TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 32. CANADA TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 33. CANADA TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 34. CANADA TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 35. CANADA TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 36. MEXICO TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 37. MEXICO TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 38. MEXICO TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 39. MEXICO TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 40. UNITED STATES TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 41. UNITED STATES TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 42. UNITED STATES TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 43. UNITED STATES TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 44. UNITED STATES TAMPONS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 45. ASIA-PACIFIC TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 46. ASIA-PACIFIC TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 47. ASIA-PACIFIC TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 48. ASIA-PACIFIC TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 49. ASIA-PACIFIC TAMPONS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 50. AUSTRALIA TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 51. AUSTRALIA TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 52. AUSTRALIA TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 53. AUSTRALIA TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 54. CHINA TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 55. CHINA TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 56. CHINA TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 57. CHINA TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 58. INDIA TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 59. INDIA TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 60. INDIA TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 61. INDIA TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 62. INDONESIA TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 63. INDONESIA TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 64. INDONESIA TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 65. INDONESIA TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 66. JAPAN TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 67. JAPAN TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 68. JAPAN TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 69. JAPAN TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 70. MALAYSIA TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 71. MALAYSIA TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 72. MALAYSIA TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 73. MALAYSIA TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 74. PHILIPPINES TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 75. PHILIPPINES TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 76. PHILIPPINES TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 77. PHILIPPINES TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 78. SINGAPORE TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 79. SINGAPORE TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 80. SINGAPORE TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 81. SINGAPORE TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 82. SOUTH KOREA TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 83. SOUTH KOREA TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 84. SOUTH KOREA TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 85. SOUTH KOREA TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 86. TAIWAN TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 87. TAIWAN TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 88. TAIWAN TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 89. TAIWAN TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 90. THAILAND TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 91. THAILAND TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 92. THAILAND TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 93. THAILAND TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 94. VIETNAM TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 95. VIETNAM TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 96. VIETNAM TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 97. VIETNAM TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 98. EUROPE, MIDDLE EAST & AFRICA TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 99. EUROPE, MIDDLE EAST & AFRICA TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 100. EUROPE, MIDDLE EAST & AFRICA TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 101. EUROPE, MIDDLE EAST & AFRICA TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 102. EUROPE, MIDDLE EAST & AFRICA TAMPONS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 103. DENMARK TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 104. DENMARK TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 105. DENMARK TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 106. DENMARK TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 107. EGYPT TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 108. EGYPT TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 109. EGYPT TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 110. EGYPT TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 111. FINLAND TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 112. FINLAND TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 113. FINLAND TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 114. FINLAND TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 115. FRANCE TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 116. FRANCE TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 117. FRANCE TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 118. FRANCE TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 119. GERMANY TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 120. GERMANY TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 121. GERMANY TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 122. GERMANY TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 123. ISRAEL TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 124. ISRAEL TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 125. ISRAEL TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 126. ISRAEL TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 127. ITALY TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 128. ITALY TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 129. ITALY TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 130. ITALY TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 131. NETHERLANDS TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 132. NETHERLANDS TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 133. NETHERLANDS TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 134. NETHERLANDS TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 135. NIGERIA TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 136. NIGERIA TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 137. NIGERIA TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 138. NIGERIA TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 139. NORWAY TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 140. NORWAY TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 141. NORWAY TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 142. NORWAY TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 143. POLAND TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 144. POLAND TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 145. POLAND TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 146. POLAND TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 147. QATAR TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 148. QATAR TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 149. QATAR TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 150. QATAR TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 151. RUSSIA TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 152. RUSSIA TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 153. RUSSIA TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 154. RUSSIA TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 155. SAUDI ARABIA TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 156. SAUDI ARABIA TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 157. SAUDI ARABIA TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 158. SAUDI ARABIA TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 159. SOUTH AFRICA TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 160. SOUTH AFRICA TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 161. SOUTH AFRICA TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 162. SOUTH AFRICA TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 163. SPAIN TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 164. SPAIN TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 165. SPAIN TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 166. SPAIN TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 167. SWEDEN TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 168. SWEDEN TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 169. SWEDEN TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 170. SWEDEN TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 171. SWITZERLAND TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 172. SWITZERLAND TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 173. SWITZERLAND TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 174. SWITZERLAND TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 175. TURKEY TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 176. TURKEY TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 177. TURKEY TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 178. TURKEY TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 179. UNITED ARAB EMIRATES TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 180. UNITED ARAB EMIRATES TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 181. UNITED ARAB EMIRATES TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 182. UNITED ARAB EMIRATES TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 183. UNITED KINGDOM TAMPONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 184. UNITED KINGDOM TAMPONS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 185. UNITED KINGDOM TAMPONS MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
  • TABLE 186. UNITED KINGDOM TAMPONS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 187. TAMPONS MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 188. TAMPONS MARKET, FPNV POSITIONING MATRIX, 2023
目次
Product Code: MRR-DD0700E81DEB

The Tampons Market was valued at USD 9.47 billion in 2023, expected to reach USD 10.46 billion in 2024, and is projected to grow at a CAGR of 10.82%, to USD 19.46 billion by 2030.

The scope of tampons within the market research domain encompasses their classification as feminine hygiene products designed for menstrual absorption. Their necessity lies in the essential role they play in menstrual management, providing convenience and discretion for users. The primary application extends to use cases during menstruation, with their end-use predominantly among women of reproductive age. In terms of market insights, key growth influencers include increasing menstrual health awareness, shifting societal norms towards greater acceptance of discussing menstrual hygiene, and the adoption of tampons in emerging markets due to improved educational campaigns. Additionally, technological advancements in product design, such as organic and biodegradable offerings, are gaining traction. Potential opportunities for market players include tapping into the burgeoning demand for eco-friendly products and leveraging digital platforms for direct-to-consumer sales, thus enhancing customer engagement and expanding market reach. However, the market faces challenges such as cultural taboos in certain regions, disparities in access, and competition from alternative menstrual products like cups and sanitary pads. Furthermore, price sensitivity among consumers and regulatory hurdles related to health and safety compliance can impede growth. To foster innovation, companies should focus on research surrounding improved absorbency technology, user comfort, and sustainability, addressing environmental concerns through the development of biodegradable or reusable tampons. These research initiatives could open avenues for product differentiation and competitive advantage. Overall, the tampon market is dynamic, with evolving consumer preferences shaping the landscape. Businesses that prioritize consumer education, emphasize innovation in sustainability, and navigate socio-cultural challenges adeptly will find the most success. Strategic partnerships with NGOs and educational institutions can help overcome barriers and expand market penetration. As the market continues to grow, maintaining adaptability and consumer-centric approaches are crucial for sustained development and market leadership.

KEY MARKET STATISTICS
Base Year [2023] USD 9.47 billion
Estimated Year [2024] USD 10.46 billion
Forecast Year [2030] USD 19.46 billion
CAGR (%) 10.82%

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Tampons Market

The Tampons Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Increasing awareness about female menstrual hygiene and reproductive health
    • Rising preference among gymnasts and sportspersons
    • Availability of tampons through online distribution channels and favorable regulatory approvals
  • Market Restraints
    • Concerns associated with the disposal and health complications of tampons
  • Market Opportunities
    • Introduction of eco-friendly and sustainable tampon products
    • Emergence of social media platforms for tampon brand promotion
  • Market Challenges
    • Performance issues and concerns related to the quality of tampon products

Porter's Five Forces: A Strategic Tool for Navigating the Tampons Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Tampons Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Tampons Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Tampons Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Tampons Market

A detailed market share analysis in the Tampons Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Tampons Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Tampons Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Tampons Market

A strategic analysis of the Tampons Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Tampons Market, highlighting leading vendors and their innovative profiles. These include Albaad Deutschland GmbH, Corman SpA, COTTON HIGH TECH, S.L., Edgewell Personal Care Company, First Quality Enterprises, Inc., Grace & Green, HOSPECO BRANDS GROUP, Johnson & Johnson Services, Inc., KIMBERLY-CLARK CORPORATION, LOLA by Forum Brands, LYV Life, Inc., M. D. Hygiene Private Limited, Mosaic Wellness Private Limited, Procter & Gamble Company, Redcliffe Hygiene Private Limited, Sirona, The Boots Company PLC, TOTM Ltd., Unicharm Corporation, Unilever PLC, Veeda USA, and Winner Medical Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Tampons Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Type, market is studied across Applicator Tampon and Non-Applicator Tampon.
  • Based on Product, market is studied across Scented and Unscented.
  • Based on Material, market is studied across Conventional and Organic.
  • Based on Distribution Channel, market is studied across Offline and Online.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Increasing awareness about female menstrual hygiene and reproductive health
      • 5.1.1.2. Rising preference among gymnasts and sportspersons
      • 5.1.1.3. Availability of tampons through online distribution channels and favorable regulatory approvals
    • 5.1.2. Restraints
      • 5.1.2.1. Concerns associated with the disposal and health complications of tampons
    • 5.1.3. Opportunities
      • 5.1.3.1. Introduction of eco-friendly and sustainable tampon products
      • 5.1.3.2. Emergence of social media platforms for tampon brand promotion
    • 5.1.4. Challenges
      • 5.1.4.1. Performance issues and concerns related to the quality of tampon products
  • 5.2. Market Segmentation Analysis
    • 5.2.1. Type: Preference for applicator tampons owing to their user-friendliness and hygienic nature
    • 5.2.2. Distribution Channel: Expansion of online distribution channels and their ability to provide personalized shopping experience
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. Tampons Market, by Type

  • 6.1. Introduction
  • 6.2. Applicator Tampon
  • 6.3. Non-Applicator Tampon

7. Tampons Market, by Product

  • 7.1. Introduction
  • 7.2. Scented
  • 7.3. Unscented

8. Tampons Market, by Material

  • 8.1. Introduction
  • 8.2. Conventional
  • 8.3. Organic

9. Tampons Market, by Distribution Channel

  • 9.1. Introduction
  • 9.2. Offline
  • 9.3. Online

10. Americas Tampons Market

  • 10.1. Introduction
  • 10.2. Argentina
  • 10.3. Brazil
  • 10.4. Canada
  • 10.5. Mexico
  • 10.6. United States

11. Asia-Pacific Tampons Market

  • 11.1. Introduction
  • 11.2. Australia
  • 11.3. China
  • 11.4. India
  • 11.5. Indonesia
  • 11.6. Japan
  • 11.7. Malaysia
  • 11.8. Philippines
  • 11.9. Singapore
  • 11.10. South Korea
  • 11.11. Taiwan
  • 11.12. Thailand
  • 11.13. Vietnam

12. Europe, Middle East & Africa Tampons Market

  • 12.1. Introduction
  • 12.2. Denmark
  • 12.3. Egypt
  • 12.4. Finland
  • 12.5. France
  • 12.6. Germany
  • 12.7. Israel
  • 12.8. Italy
  • 12.9. Netherlands
  • 12.10. Nigeria
  • 12.11. Norway
  • 12.12. Poland
  • 12.13. Qatar
  • 12.14. Russia
  • 12.15. Saudi Arabia
  • 12.16. South Africa
  • 12.17. Spain
  • 12.18. Sweden
  • 12.19. Switzerland
  • 12.20. Turkey
  • 12.21. United Arab Emirates
  • 12.22. United Kingdom

13. Competitive Landscape

  • 13.1. Market Share Analysis, 2023
  • 13.2. FPNV Positioning Matrix, 2023
  • 13.3. Competitive Scenario Analysis
    • 13.3.1. Daye's New HPV Diagnostic Tampon Revolutionizes At-Home Cervical Cancer Screening
    • 13.3.2. German Startup Vyld Introduces Eco-Friendly Seaweed-Based Tampons, Promises Less Dryness and No Plastic
    • 13.3.3. FDA Approves Innovative Tampon Design by Sequel, Enhanced Absorption and Reliability for Users
  • 13.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Albaad Deutschland GmbH
  • 2. Corman SpA
  • 3. COTTON HIGH TECH, S.L.
  • 4. Edgewell Personal Care Company
  • 5. First Quality Enterprises, Inc.
  • 6. Grace & Green
  • 7. HOSPECO BRANDS GROUP
  • 8. Johnson & Johnson Services, Inc.
  • 9. KIMBERLY-CLARK CORPORATION
  • 10. LOLA by Forum Brands
  • 11. LYV Life, Inc.
  • 12. M. D. Hygiene Private Limited
  • 13. Mosaic Wellness Private Limited
  • 14. Procter & Gamble Company
  • 15. Redcliffe Hygiene Private Limited
  • 16. Sirona
  • 17. The Boots Company PLC
  • 18. TOTM Ltd.
  • 19. Unicharm Corporation
  • 20. Unilever PLC
  • 21. Veeda USA
  • 22. Winner Medical Co., Ltd.