Product Code: GVR-4-68040-477-1
Art Tourism Market Growth & Trends:
The global art tourism market size is expected to reach USD 54.44 billion by 2030 and is anticipated to grow at a CAGR of 3.1% from 2024 to 2030, according to a new report by Grand View Research. Art tourism offers travelers a unique opportunity to explore a region's cultural heritage and artistic expressions, offering deeper engagement with local communities. The growing interest in immersive experiences has led tourists to seek destinations rich in art history, galleries, and contemporary art scenes. Travelers increasingly prefer trips beyond sightseeing to include meaningful interactions with art, fueling the demand for art-related tours, exhibitions, and festivals.
Additionally, the increasing accessibility of art destinations through digital platforms and social media has expanded the global audience interested in art tourism. Cities renowned for their art scenes, such as Paris, Florence, and New York, continue to be top destinations, while emerging art hubs in Asia, Latin America, and Africa draw growing numbers of tourists.
Furthermore, art tourism's educational value significantly contributes to its increasing demand. Many tourists are drawn to the opportunity to learn about different cultures, historical periods, and artistic techniques. Museums, galleries, and guided art tours offer immersive educational experiences catering to a broad audience, including families, students, and enthusiasts. The rise of art biennials and cultural festivals has also increased interest, giving travelers a time-bound reason to visit a destination and participate in unique art events.
The integration of art tourism with other forms of tourism, such as culinary or heritage tourism, has also contributed to its rise. Travelers seeking multi-dimensional experiences can combine their interest in art with other cultural pursuits, creating a holistic and enriching travel experience. This fusion of art with other interests appeals to modern tourists looking for varied experiences within a single trip.
Art Tourism Market Report Highlights:
- Based on type, galleries & museums held a substantial market share driven by their role as cultural landmarks, offering tourists access to diverse historical and contemporary art collections. These venues provide curated, immersive experiences that appeal to casual visitors and art enthusiasts seeking educational and cultural enrichment. Additionally, museums and galleries often host temporary exhibitions and events, drawing repeat visits and boosting overall demand.
- Based on booking channel, offline bookings held a substantial market due to personalized services and expert guidance delivered by travel agents. Many art tourists prefer offline channels for planning tailored cultural experiences. Offline channels offer more reliability and trust for complex itineraries, especially for older travelers or those unfamiliar with digital platforms.
- Based on age group, the demand for art tourism among the 31-50 age group is expected to witness a substantial growth rate due to their higher disposable income and increased interest in cultural and educational travel experiences. This age group often seeks more immersive, meaningful trips, such as art-focused tours, which align with their desire for enriching experiences that combine leisure with cultural exploration.
- Asia Pacific accounted for a substantial market share of 39.5% in the art tourism market, driven by the growing popularity of immersive art experiences and festivals. Countries such as China and India are capitalizing on their unique art traditions and contemporary art scenes. Additionally, increased international collaborations and tourism campaigns have made the region a key destination for art enthusiasts.
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Materials & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Type Outlook
- 2.3. Booking Channel Outlook
- 2.4. Age Group Outlook
- 2.5. Regional Outlook
- 2.6. Competitive Landscape Snapshot
Chapter 3. Art Tourism Market Variables and Trends
- 3.1. Market Introduction
- 3.2. Industry Value Chain Analysis
- 3.2.1. Booking Mode Trends & Outlook
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
- 3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
- 3.5. Market Entry Strategies
Chapter 4. Art Tourism Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Affecting Buying Decisions
- 4.4. Consumer Service Adoption
- 4.5. Observations & Recommendations
Chapter 5. Art Tourism Market: Type Estimates & Trend Analysis
- 5.1. Art Tourism Market, By Type: Key Takeaways
- 5.2. Type Movement Analysis & Market Share, 2023 & 2030
- 5.3. Market Estimates & Forecasts, by Type, 2018 - 2030 (USD Billion)
- 5.3.1. Galleries & Museums
- 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.2. Events & Exhibitions
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.3. Others
- 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 6. Art Tourism Market: Booking Channel Estimates & Trend Analysis
- 6.1. Art Tourism Market, By Booking Channel: Key Takeaways
- 6.2. Booking Channel Movement Analysis & Market Share, 2023 & 2030
- 6.3. Market Estimates & Forecasts, by Type, 2018 - 2030 (USD Billion)
- 6.3.1. Online
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.2. Offline
- 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 7. Art Tourism Market: Age Group Estimates & Trend Analysis
- 7.1. Art Group Tourism Market, By Age: Key Takeaways
- 7.2. Age Group Movement Analysis & Market Share, 2023 & 2030
- 7.3. Market Estimates & Forecasts, by Age, 2018 - 2030 (USD Billion)
- 7.3.1. 30 and Under
- 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.2. 31-50
- 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.3. 51-70
- 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.4. 71 and Above
- 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 8. Art Tourism Market: Regional Estimates & Trend Analysis
- 8.1. Art Tourism Market: Regional Outlook
- 8.2. Regional Marketplaces: Key Takeaways
- 8.3. Market Estimates & Forecasts, by region, 2018 - 2030 (USD Billion)
- 8.3.1. North America
- 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.1.2. U.S.
- 8.3.1.2.1. Key country dynamics
- 8.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.1.3. Canada
- 8.3.1.3.1. Key country dynamics
- 8.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.1.4. Mexico
- 8.3.1.4.1. Key country dynamics
- 8.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.2. Europe
- 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.2.2. U.K.
- 8.3.2.2.1. Key country dynamics
- 8.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.2.3. Germany
- 8.3.2.3.1. Key country dynamics
- 8.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.2.4. France
- 8.3.2.4.1. Key country dynamics
- 8.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.2.5. Italy
- 8.3.2.5.1. Key country dynamics
- 8.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.2.6. Spain
- 8.3.2.6.1. Key country dynamics
- 8.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.3. Asia Pacific
- 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.3.2. China
- 8.3.3.2.1. Key country dynamics
- 8.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.3.3. Japan
- 8.3.3.3.1. Key country dynamics
- 8.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.3.4. India
- 8.3.3.4.1. Key country dynamics
- 8.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.4. Central & South America
- 8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.4.2. Brazil
- 8.3.4.2.1. Key country dynamics
- 8.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.4.3. Argentina
- 8.3.4.3.1. Key country dynamics
- 8.3.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.5. Middle East & Africa
- 8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.5.2. South Africa
- 8.3.5.2.1. Key country dynamics
- 8.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.5.3. Saudi Arabia
- 8.3.5.3.1. Key country dynamics
- 8.3.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 9. Art Tourism Market: Competitive Analysis
- 9.1. Recent Developments & Impact Analysis, by Key Market Participants
- 9.2. Company Categorization
- 9.3. Participant's Overview
- 9.4. Financial Performance
- 9.5. Product Benchmarking
- 9.6. Company Market Share Analysis, 2023 (%)
- 9.7. Company Heat Map Analysis, 2023
- 9.8. Strategy Mapping
- 9.9. Company Profiles
- 9.9.1. Abercrombie & Kent USA, LLC
- 9.9.1.1. Company Overview
- 9.9.1.2. Financial Performance
- 9.9.1.3. Product Portfolios
- 9.9.1.4. Strategic Initiatives
- 9.9.2. Arts & Leisure Tours
- 9.9.2.1. Company Overview
- 9.9.2.2. Financial Performance
- 9.9.2.3. Product Portfolios
- 9.9.2.4. Strategic Initiatives
- 9.9.3. The Metropolitan Museum of Art
- 9.9.3.1. Company Overview
- 9.9.3.2. Financial Performance
- 9.9.3.3. Product Portfolios
- 9.9.3.4. Strategic Initiatives
- 9.9.4. Viator, Inc.
- 9.9.4.1. Company Overview
- 9.9.4.2. Financial Performance
- 9.9.4.3. Product Portfolios
- 9.9.4.4. Strategic Initiatives
- 9.9.5. Imago Artis Travel s.r.l.
- 9.9.5.1. Company Overview
- 9.9.5.2. Financial Performance
- 9.9.5.3. Product Portfolios
- 9.9.5.4. Strategic Initiatives
- 9.9.6. Martin Randall Travel Ltd
- 9.9.6.1. Company Overview
- 9.9.6.2. Financial Performance
- 9.9.6.3. Product Portfolios
- 9.9.6.4. Strategic Initiatives
- 9.9.7. Artisans of Leisure, Inc.
- 9.9.7.1. Company Overview
- 9.9.7.2. Financial Performance
- 9.9.7.3. Product Portfolios
- 9.9.7.4. Strategic Initiatives
- 9.9.8. Trafalgar Tours Limited
- 9.9.8.1. Company Overview
- 9.9.8.2. Financial Performance
- 9.9.8.3. Product Portfolios
- 9.9.8.4. Strategic Initiatives
- 9.9.9. Timeless Africa Safaris
- 9.9.9.1. Company Overview
- 9.9.9.2. Financial Performance
- 9.9.9.3. Product Portfolios
- 9.9.9.4. Strategic Initiatives
- 9.9.10. Exodus Travels Limited
- 9.9.10.1. Company Overview
- 9.9.10.2. Financial Performance
- 9.9.10.3. Product Portfolios
- 9.9.10.4. Strategic Initiatives