Product Code: GVR-4-68040-438-5
Market Size & Trends:
The global customer experience monitoring market size was estimated at USD 2.80 billion in 2023 and is projected to grow at a CAGR of 24.9% from 2024 to 2030. The market is driven by the digital transformation of businesses, with companies increasingly adopting omnichannel strategies to engage customers across various platforms (web, mobile, and social media). The rise of mobile commerce, social media engagement, and online reviews has amplified the need for real-time monitoring of customer feedback and sentiment. In addition, advancements in artificial intelligence (AI) and machine learning (ML) are enabling deeper insights into customer behavior, helping companies to personalize experiences and predict customer needs proactively.
As customer acquisition costs continue to rise, businesses are increasingly prioritizing customer retention as a strategic focus. Retaining existing customers is often more cost-effective than acquiring new ones, as it can cost up to five times more to attract a new customer than to keep an existing one. This shift is driven by the realization that loyal customers not only contribute to consistent revenue but are also more likely to advocate for the brand, leading to organic growth through word-of-mouth and referrals. To enhance customer retention, companies are focusing on delivering high-quality customer experiences across every touchpoint. By monitoring customer interactions, feedback, and behavior, businesses can identify pain points and opportunities for improvement. Tools like customer feedback management, real-time monitoring, and sentiment analysis allow companies to be proactive in addressing customer issues and personalizing their experiences, increasing satisfaction and loyalty.
Digital transformation has fundamentally reshaped customer interactions, with businesses increasingly engaging through digital channels like websites, mobile apps, and social media. This shift has expanded the volume and complexity of customer touchpoints, making it crucial for companies to implement robust monitoring solutions. Real-time tracking of customer experiences across these channels allows businesses to respond quickly, optimize interactions, and deliver personalized experiences. As customers expect seamless digital interactions, monitoring solutions help ensure consistent quality, improve customer satisfaction, and support the overall customer experience strategy in an increasingly digital business environment.
Global Customer Experience Monitoring Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends from 2018 to 2030 in each of the sub-segments. For this study, Grand View Research has segmented the global customer experience monitoring market report based on solution, type, end use, and region:
- Customer Experience Monitoring Solution Outlook (Revenue, USD Billion, 2018 - 2030)
- Feedback Management
- Customer Analytics
- Customer Journey Analytics
- Sentiment Analysis
- Real-time Monitoring
- Customer Experience Monitoring Type Outlook (Revenue, USD Billion, 2018 - 2030)
- PC Terminal
- Mobile Terminal
- Customer Experience Monitoring End Use Outlook (Revenue, USD Billion, 2018 - 2030)
- BFSI
- Retail & E-Commerce
- Healthcare
- IT & Telecommunications
- Government
- Hospitality
- Others
- Customer Experience Monitoring Regional Outlook (Revenue: USD Billion; 2018 - 2030)
- North America
- Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- Latin America
- Middle East & Africa (MEA)
- UAE
- Saudi Arabia
- South Africa
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Methodology segmentation & scope
- 1.2. Market Definitions
- 1.3. Research Methodology
- 1.3.1. Information Procurement
- 1.3.2. Information or Data Analysis
- 1.3.3. Market Formulation & Data Visualization
- 1.3.4. Data Validation & Publishing
- 1.4. Research Scope and Assumptions
- 1.4.1. List of Data Sources
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Insights
Chapter 3. Customer Experience Monitoring Variables, Trends & Scope
- 3.1. Market Introduction/Lineage Outlook
- 3.2. Industry value chain analysis
- 3.3. Market dynamics
- 3.3.1. Market Drivers Analysis
- 3.3.2. Market Restraints Analysis
- 3.3.3. Industry Opportunities
- 3.4. Customer Experience Monitoring Analysis Tools
- 3.4.1. Porter's Analysis
- 3.4.1.1. Bargaining power of the suppliers
- 3.4.1.2. Bargaining power of the buyers
- 3.4.1.3. Threats of substitution
- 3.4.1.4. Threats from new entrants
- 3.4.2. PESTEL Analysis
- 3.4.2.1. Political landscape
- 3.4.2.2. Economic and Social landscape
- 3.4.2.3. Technological landscape
- 3.4.2.4. Environmental landscape
- 3.4.2.5. Legal landscape
Chapter 4. Customer Experience Monitoring Market: Customer Analytics Solution Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. Customer Experience Monitoring: Customer Analytics Solution Movement Analysis, 2023 & 2030 (USD Billion)
- 4.3. Feedback Management
- 4.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 4.4. Customer Analytics
- 4.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 4.5. Customer Journey Analytics
- 4.5.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 4.6. Sentiment Analysis
- 4.6.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 4.7. Real-time Monitoring
- 4.7.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 5. Customer Experience Monitoring Market: Type Estimates & Trend Analysis
- 5.1. Segment Dashboard
- 5.2. Customer Experience Monitoring: Type Movement Analysis, 2023 & 2030 (USD Billion)
- 5.3. PC Terminal
- 5.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 5.4. Mobile Terminal
- 5.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 6. Customer Experience Monitoring Market: End Use Estimates & Trend Analysis
- 6.1. Segment Dashboard
- 6.2. Customer Experience Monitoring: End Use Movement Analysis, 2023 & 2030 (USD Billion)
- 6.3. BFSI
- 6.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 6.4. Retail & E-Commerce
- 6.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 6.5. Healthcare
- 6.5.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 6.6. IT & Telecommunications
- 6.6.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 6.7. Government
- 6.7.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 6.8. Hospitality
- 6.8.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 6.9. Others
- 6.9.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 7. Customer Experience Monitoring Market: Regional Estimates & Trend Analysis
- 7.1. Customer Experience Monitoring Share, By Region, 2023 & 2030, USD Billion
- 7.2. North America
- 7.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 7.2.2. Market estimates and forecast by Solution, 2018 - 2030 (Revenue, USD Billion)
- 7.2.3. Market estimates and forecast by Type, 2018 - 2030 (Revenue, USD Billion)
- 7.2.4. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
- 7.2.5. U.S.
- 7.2.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 7.2.5.2. Market estimates and forecast by Solution, 2018 - 2030 (Revenue, USD Billion)
- 7.2.5.3. Market estimates and forecast by Type, 2018 - 2030 (Revenue, USD Billion)
- 7.2.5.4. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
- 7.2.6. Canada
- 7.2.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 7.2.6.2. Market estimates and forecast by Solution, 2018 - 2030 (Revenue, USD Billion)
- 7.2.6.3. Market estimates and forecast by Type, 2018 - 2030 (Revenue, USD Billion)
- 7.2.6.4. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
- 7.2.7. Mexico
- 7.2.7.1. Market estimates and forecast by Solution, 2018 - 2030 (Revenue, USD Billion)
- 7.2.7.2. Market estimates and forecast by Type, 2018 - 2030 (Revenue, USD Billion)
- 7.2.7.3. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
- 7.3. Europe
- 7.3.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 7.3.2. Market estimates and forecast by Solution, 2018 - 2030 (Revenue, USD Billion)
- 7.3.3. Market estimates and forecast by Type, 2018 - 2030 (Revenue, USD Billion)
- 7.3.4. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
- 7.3.5. UK
- 7.3.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 7.3.5.2. Market estimates and forecast by Solution, 2018 - 2030 (Revenue, USD Billion)
- 7.3.5.3. Market estimates and forecast by Type, 2018 - 2030 (Revenue, USD Billion)
- 7.3.5.4. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
- 7.3.6. Germany
- 7.3.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 7.3.6.2. Market estimates and forecast by Solution, 2018 - 2030 (Revenue, USD Billion)
- 7.3.6.3. Market estimates and forecast by Type, 2018 - 2030 (Revenue, USD Billion)
- 7.3.6.4. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
- 7.3.7. France
- 7.3.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 7.3.7.2. Market estimates and forecast by Solution, 2018 - 2030 (Revenue, USD Billion)
- 7.3.7.3. Market estimates and forecast by Type, 2018 - 2030 (Revenue, USD Billion)
- 7.3.7.4. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
- 7.4. Asia Pacific
- 7.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 7.4.2. Market estimates and forecast by Solution, 2018 - 2030 (Revenue, USD Billion)
- 7.4.3. Market estimates and forecast by Type, 2018 - 2030 (Revenue, USD Billion)
- 7.4.4. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
- 7.4.5. China
- 7.4.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 7.4.5.2. Market estimates and forecast by Solution, 2018 - 2030 (Revenue, USD Billion)
- 7.4.5.3. Market estimates and forecast by Type, 2018 - 2030 (Revenue, USD Billion)
- 7.4.5.4. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
- 7.4.6. India
- 7.4.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 7.4.6.2. Market estimates and forecast by Solution, 2018 - 2030 (Revenue, USD Billion)
- 7.4.6.3. Market estimates and forecast by Type, 2018 - 2030 (Revenue, USD Billion)
- 7.4.6.4. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
- 7.4.7. Japan
- 7.4.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 7.4.7.2. Market estimates and forecast by Solution, 2018 - 2030 (Revenue, USD Billion)
- 7.4.7.3. Market estimates and forecast by Type, 2018 - 2030 (Revenue, USD Billion)
- 7.4.7.4. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
- 7.4.8. Australia
- 7.4.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 7.4.8.2. Market estimates and forecast by Solution, 2018 - 2030 (Revenue, USD Billion)
- 7.4.8.3. Market estimates and forecast by Type, 2018 - 2030 (Revenue, USD Billion)
- 7.4.8.4. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
- 7.4.9. South Korea
- 7.4.9.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 7.4.9.2. Market estimates and forecast by Solution, 2018 - 2030 (Revenue, USD Billion)
- 7.4.9.3. Market estimates and forecast by Type, 2018 - 2030 (Revenue, USD Billion)
- 7.4.9.4. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
- 7.5. Latin America
- 7.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 7.5.2. Market estimates and forecast by Solution, 2018 - 2030 (Revenue, USD Billion)
- 7.5.3. Market estimates and forecast by Type, 2018 - 2030 (Revenue, USD Billion)
- 7.5.4. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
- 7.5.5. Brazil
- 7.5.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 7.5.5.2. Market estimates and forecast by Solution, 2018 - 2030 (Revenue, USD Billion)
- 7.5.5.3. Market estimates and forecast by Type, 2018 - 2030 (Revenue, USD Billion)
- 7.5.5.4. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
- 7.6. Middle East & Africa
- 7.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 7.6.2. Market estimates and forecast by Solution, 2018 - 2030 (Revenue, USD Billion)
- 7.6.3. Market estimates and forecast by Type, 2018 - 2030 (Revenue, USD Billion)
- 7.6.4. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
- 7.6.5. Saudi Arabia
- 7.6.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 7.6.5.2. Market estimates and forecast by Solution, 2018 - 2030 (Revenue, USD Billion)
- 7.6.5.3. Market estimates and forecast by Type, 2018 - 2030 (Revenue, USD Billion)
- 7.6.5.4. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
- 7.6.6. UAE
- 7.6.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 7.6.6.2. Market estimates and forecast by Solution, 2018 - 2030 (Revenue, USD Billion)
- 7.6.6.3. Market estimates and forecast by Type, 2018 - 2030 (Revenue, USD Billion)
- 7.6.6.4. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
- 7.6.7. South Africa
- 7.6.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
- 7.6.7.2. Market estimates and forecast by Solution, 2018 - 2030 (Revenue, USD Billion)
- 7.6.7.3. Market estimates and forecast by Type, 2018 - 2030 (Revenue, USD Billion)
- 7.6.7.4. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
Chapter 8. Competitive Landscape
- 8.1. Recent Developments & Impact Analysis by Key Market Participants
- 8.2. Company Categorization
- 8.3. Company Market Share Analysis
- 8.4. Company Heat Map Analysis
- 8.5. Strategy Mapping
- 8.5.1. Expansion
- 8.5.2. Mergers & Acquisition
- 8.5.3. Partnerships & Collaborations
- 8.5.4. New Product Launches
- 8.5.5. Research And Development
- 8.6. Company Profiles
- 8.6.1. RADCOM Ltd.
- 8.6.1.1. Participant's Overview
- 8.6.1.2. Financial Performance
- 8.6.1.3. Product Benchmarking
- 8.6.1.4. Recent Developments
- 8.6.2. Aternity, Inc.
- 8.6.2.1. Participant's Overview
- 8.6.2.2. Financial Performance
- 8.6.2.3. Product Benchmarking
- 8.6.2.4. Recent Developments
- 8.6.3. Oracle Corporation
- 8.6.3.1. Participant's Overview
- 8.6.3.2. Financial Performance
- 8.6.3.3. Product Benchmarking
- 8.6.3.4. Recent Developments
- 8.6.4. RadioOpt GmbH
- 8.6.4.1. Participant's Overview
- 8.6.4.2. Financial Performance
- 8.6.4.3. Product Benchmarking
- 8.6.4.4. Recent Developments
- 8.6.5. BMC Software, Inc.
- 8.6.5.1. Participant's Overview
- 8.6.5.2. Financial Performance
- 8.6.5.3. Product Benchmarking
- 8.6.5.4. Recent Developments
- 8.6.6. CA Technologies, Inc.
- 8.6.6.1. Participant's Overview
- 8.6.6.2. Financial Performance
- 8.6.6.3. Product Benchmarking
- 8.6.6.4. Recent Developments
- 8.6.7. Comarch SA
- 8.6.7.1. Participant's Overview
- 8.6.7.2. Financial Performance
- 8.6.7.3. Product Benchmarking
- 8.6.7.4. Recent Developments
- 8.6.8. Riverbed Technology, Inc.
- 8.6.8.1. Participant's Overview
- 8.6.8.2. Financial Performance
- 8.6.8.3. Product Benchmarking
- 8.6.8.4. Recent Developments
- 8.6.9. Compuware Corporation
- 8.6.9.1. Participant's Overview
- 8.6.9.2. Financial Performance
- 8.6.9.3. Product Benchmarking
- 8.6.9.4. Recent Developments
- 8.6.10. CorrelSense, Inc.
- 8.6.10.1. Participant's Overview
- 8.6.10.2. Financial Performance
- 8.6.10.3. Product Benchmarking
- 8.6.10.4. Recent Developments