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ソーシャルメディアリスニングの世界市場：市場規模・シェア・動向分析 (ソリューション別・用途別・業種別・地域別)、セグメント別予測 (2025年～2030年)

Social Media Listening Market Size, Share & Trends Analysis Report By Solutions (Software & Services), By Application, By Vertical (BFSI, Retail & E-commerce), By Region, And Segment Forecasts, 2025 - 2030

出版日
ページ情報
英文 100 Pages
納期
2～10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=145.12円
ソーシャルメディアリスニングの世界市場：市場規模・シェア・動向分析 (ソリューション別・用途別・業種別・地域別)、セグメント別予測 (2025年～2030年)
出版日: 2025年04月29日
発行: Grand View Research
ページ情報: 英文 100 Pages
納期: 2～10営業日
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  • 概要
  • 図表
  • 目次
概要

ソーシャルメディアリスニングの市場規模と動向：

世界のソーシャルメディアリスニングの市場規模は2024年に91億5,000万米ドルと推計され、2025年から2030年にかけてCAGR 14.3％で成長すると予測されています。

ソーシャルメディアプラットフォームは人々の日常生活に欠かせないものとなり、オンラインでの会話の急増につながっています。ブランドの評判管理、顧客体験管理、製品開発の増加が主に市場開拓の原動力となっています。さらに、ソーシャルメディアリスニングは、ブランドの市場シェアを評価し、競合他社の強みと弱みを特定するのに役立ちます。競合の戦略を理解することで、ブランドは競争力を維持するためにアプローチを調整することができます。

ソーシャルメディアリスニングは、顧客のニーズや嗜好に関する貴重な洞察を提供し、製品開発の意思決定に情報を提供します。さらにソーシャルメディアリスニングは、標的オーディエンスを特定し、それに応じてマーケティング・キャンペーンを調整するのに役立ちます。さらに、ツイッター、フェイスブック、インスタグラム、リンクトイン、ティックトックなどのソーシャルメディアプラットフォームが集中したことで、ソーシャルメディアリスニングの範囲が広がっています。ソーシャルメディアリスニングは、ブランドが潜在的な危機を特定し、それが拡大する前に対処するのに役立ちます。顧客の感情を分析することで、ブランドは自社の評判を洞察し、改善すべき点を特定することができます。

さらに、ソーシャルメディアリスニングによって、ブランドは貴重な顧客からのフィードバックを収集し、その懸念に迅速に対処することができます。ソーシャルメディアリスニングを通じて顧客の好みを理解することで、ブランドはパーソナライズされた体験を提供することができます。ソーシャルメディアリスニングは、新たな動向、市場のシフト、消費者の嗜好を特定するのに役立ちます。競合他社のソーシャルメディア活動を監視することで、ブランドはその戦略とパフォーマンスに関する洞察を得ることができます。これらの要因が総合的にソーシャルメディアリスニング市場の成長を促し、ターゲットオーディエンスの理解とエンゲージメントを求める企業にとって不可欠なツールとなっています。

目次

第1章 分析方法・範囲

第2章 エグゼクティブサマリー

第3章 ソーシャルメディアリスニング市場：変動要因・傾向・範囲

  • 市場概要/連関の見通し
  • 市場規模と成長見通し
  • 業界バリューチェーン分析
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
    • 業界の機会
    • 業界の課題
  • ソーシャルメディアリスニング市場：分析ツール
    • ポーターのファイブフォース分析
    • PESTEL分析

第4章 ソーシャルメディアリスニング市場：ソリューション別の推定・動向分析

  • セグメントダッシュボード
  • ソーシャルメディアリスニング市場：動向分析、ソリューション別（2017～2030年）
  • ソフトウェア
  • サービス

第5章 ソーシャルメディアリスニング市場：用途別の推定・動向分析

  • セグメントダッシュボード
  • ソーシャルメディアリスニング市場：動向分析、用途別（2017～2030年）
  • 顧客体験管理
  • 競合ベンチマーキング
  • ブランドマネジメント
  • マーケティングキャンペーン管理
  • 販売・リードジェネレーション
  • 製品開発・イノベーション
  • その他

第6章 ソーシャルメディアリスニング市場：業種別の推定・動向分析

  • セグメントダッシュボード
  • ソーシャルメディアリスニング市場：動向分析、業種別（2017～2030年）
  • BFSI
  • 医療・ライフサイエンス
  • 小売業・eコマース
  • 政府・防衛
  • 旅行・ホスピタリティ
  • IT・通信
  • メディア・エンターテイメント
  • その他

第7章 ソーシャルメディアリスニング市場：地域別の推定・動向分析

  • ソーシャルメディアリスニング市場シェア：地域別（2024年・2030年）
  • 北米
    • ソリューション別（2017～2030年）
    • 用途別（2017～2030年）
    • 業種別（2017～2030年）
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ソリューション別（2017～2030年）
    • 用途別（2017～2030年）
    • 業種別（2017～2030年）
    • 英国
    • ドイツ
    • フランス
  • アジア太平洋
    • ソリューション別（2017～2030年）
    • 用途別（2017～2030年）
    • 業種別（2017～2030年）
    • 中国
    • 日本
    • インド
    • オーストラリア
    • 韓国
  • ラテンアメリカ
    • ソリューション別（2017～2030年）
    • 用途別（2017～2030年）
    • 業種別（2017～2030年）
    • ブラジル
  • 中東・アフリカ
    • ソリューション別（2017～2030年）
    • 用途別（2017～2030年）
    • 業種別（2017～2030年）
    • アラブ首長国連邦
    • 南アフリカ
    • サウジアラビア

第8章 競合情勢

  • 最近の動向と影響分析：主要市場参入企業別
  • 企業分類
  • 企業の市場ポジショニング
  • 企業の市場シェア分析
  • 企業ヒートマップ分析
  • 戦略マッピング
    • 拡大
    • 企業合併・買収 (M&A)
    • パートナーシップとコラボレーション
    • 新製品の発売
    • 研究開発
  • 企業プロファイル
    • Brandwatch
    • Buffer
    • Onclusive, Inc.
    • Hootsuite
    • IBM Corporation
    • Meltwater
    • Mention
    • Sprinklr Inc.
    • Sprout Social, Inc.
    • YouScan
図表

List of Tables

  • Table 1 Embedded software - industry snapshot & key buying criteria, 2017 - 2030
  • Table 2 Global social media listening market, 2017 - 2030 (USD Million)
  • Table 3 Global social media listening market estimates and forecast by solutions, 2017 - 2030 (USD Million)
  • Table 4 Global social media listening market estimates and forecast by application, 2017 - 2030 (USD Million)
  • Table 5 Global social media listening market estimates and forecast by vertical, 2017 - 2030 (USD Million)
  • Table 6 Global social media listening market estimates and forecasts by region, 2017 - 2030 (USD Million)
  • Table 7 Social media listening market estimates and forecast by solutions, 2017 - 2030 (USD Million)
  • Table 8 Social media listening market estimates and forecast by software, 2017 - 2030 (USD Million)
  • Table 9 Social media listening market estimates and forecast by services, 2017 - 2030 (USD Million)
  • Table 10 Social media listening market estimates and forecast by application, 2017 - 2030 (USD Million)
  • Table 11 Social media listening market estimates and forecast by customer experience management, 2017 - 2030 (USD Million)
  • Table 12 Social media listening market estimates and forecast by competitive benchmarking, 2017 - 2030 (USD Million)
  • Table 13 Social media listening market estimates and forecast by brand management, 2017 - 2030 (USD Million)
  • Table 14 Social media listening market estimates and forecast by marketing campaign management, 2017 - 2030 (USD Million)
  • Table 15 Social media listening market estimates and forecast by sales and lead generation, 2017 - 2030 (USD Million)
  • Table 16 Social media listening market estimates and forecast by product development and innovation, 2017 - 2030 (USD Million)
  • Table 17 Social media listening market estimates and forecast by others, 2017 - 2030 (USD Million)
  • Table 18 Social media listening market estimates and forecast by vertical, 2017 - 2030 (USD Million)
  • Table 19 Social media listening market estimates and forecast by BFSI, 2017 - 2030 (USD Million)
  • Table 20 Social media listening market estimates and forecast by healthcare & life sciences, 2017 - 2030 (USD Million)
  • Table 21 Social media listening market estimates and forecast by retail & e-commerce, 2017 - 2030 (USD Million)
  • Table 22 Social media listening market estimates and forecast by government and defense, 2017 - 2030 (USD Million)
  • Table 23 Social media listening market estimates and forecast by travel and hospitality, 2017 - 2030 (USD Million)
  • Table 24 Social media listening market estimates and forecast by IT & telecommunications, 2017 - 2030 (USD Million)
  • Table 25 Social media listening market estimates and forecast by media and entertainment, 2017 - 2030 (USD Million)
  • Table 26 Social media listening market estimates and forecast by others, 2017 - 2030 (USD Million)
  • Table 27 North America social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 28 North America social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 29 North America social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 30 North America social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 31 U.S. social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 32 U.S. social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 33 U.S. social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 34 U.S. social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 35 Canada social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 36 Canada social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 37 Canada social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 38 Canada social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 39 Mexico social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 40 Mexico social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 41 Mexico social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 42 Mexico social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 43 Europe social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 44 Europe social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 45 Europe social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 46 Europe social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 47 UK social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 48 UK social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 49 UK social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 50 UK social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 51 Germany social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 52 Germany social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 53 Germany social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 54 Germany social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 55 France social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 56 France social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 57 France social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 58 France social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 59 Asia Pacific social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 60 Asia Pacific social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 61 Asia Pacific social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 62 Asia Pacific social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 63 China social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 64 China social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 65 China social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 66 China social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 67 India social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 68 India social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 69 India social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 70 India social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 71 Japan social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 72 Japan social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 73 Japan social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 74 Japan social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 75 South Korea social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 76 South Korea social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 77 South Korea social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 78 South Korea social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 79 Australia social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 80 Australia social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 81 Australia social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 82 Australia social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 83 Latin America social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 84 Latin America social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 85 Latin America social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 86 Latin America social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 87 Brazil social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 88 Brazil social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 89 Brazil social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 90 Brazil social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 91 Middle East & Africa social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 92 Middle East & Africa social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 93 Middle East & Africa social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 94 Middle East & Africa social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 95 UAE social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 96 UAE social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 97 UAE social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 98 UAE social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 99 South Africa social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 100 South Africa social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 101 South Africa social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 102 South Africa social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)
  • Table 103 KSA social media listening market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 104 KSA social media listening market estimates and forecasts, by solutions, 2017 - 2030 (USD Million)
  • Table 105 KSA social media listening market estimates and forecasts, by application, 2017 - 2030 (USD Million)
  • Table 106 KSA social media listening market estimates and forecasts, by vertical, 2017 - 2030 (USD Million)

List of Figures

  • Fig. 1 Social Media Listening Market Segmentation
  • Fig. 2 Technology landscape
  • Fig. 3 Information Procurement
  • Fig. 4 Data Analysis Models
  • Fig. 5 Market Formulation and Validation
  • Fig. 6 Data Validating & Publishing
  • Fig. 7 Market Snapshot
  • Fig. 8 Segment Snapshot (1/2)
  • Fig. 9 Segment Snapshot (2/2)
  • Fig. 10 Competitive Landscape Snapshot
  • Fig. 11 Social Media Listening - Market Size and Growth Prospects (USD Million)
  • Fig. 12 Social Media Listening Market: Industry Value Chain Analysis
  • Fig. 13 Social Media Listening Market: Market Dynamics
  • Fig. 14 Social Media Listening Market: PORTER's Analysis
  • Fig. 15 Social Media Listening Market: PESTEL Analysis
  • Fig. 16 Social Media Listening Market Share by Solutions, 2024 & 2030 (USD Million)
  • Fig. 17 Social Media Listening Market, by Solutions: Key Takeaways
  • Fig. 18 Social Media Listening Market, by Solutions: Market Share, 2024 & 2030
  • Fig. 19 Software Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 20 Services Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 21 Social Media Listening Market Share by Application, 2024 & 2030 (USD Million)
  • Fig. 22 Social Media Listening Market, by Application: Key Takeaways
  • Fig. 23 Social Media Listening Market, by Application: Market Share, 2024 & 2030
  • Fig. 24 Customer Experience Management Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 25 Competitive Benchmarking Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 26 Brand Management Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 27 Marketing Campaign Management Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 28 Sales and Lead Generation Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 29 Product Development and Innovation Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 30 Others Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 31 Social Media Listening Market Share by Vertical, 2024 & 2030 (USD Million)
  • Fig. 32 Social Media Listening Market, by Vertical: Key Takeaways
  • Fig. 33 Social Media Listening Market, by Vertical: Market Share, 2024 & 2030
  • Fig. 34 BFSI Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 35 Healthcare & Life Sciences Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 36 Retail & E-commerce Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 37 Government & Defense Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 38 Travel & Hospitality Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 39 IT & Telecommunications Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 40 Media and Entertainment Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 41 Others Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 42 Social Media Listening Market Revenue, by Region, 2024 & 2030 (USD Million)
  • Fig. 43 Regional Marketplace: Key Takeaways
  • Fig. 44 Regional Marketplace: Key Takeaways
  • Fig. 45 North America Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 46 US Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 47 Canada Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 48 Mexico Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 49 Europe Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 50 UK Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 51 Germany Social Media Listening Market Estimates and Forecasts 2017 - 2030 (USD Million)
  • Fig. 52 France Social Media Listening Market Estimates and Forecasts 2017 - 2030 (USD Million)
  • Fig. 53 Asia Pacific Social Media Listening Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Fig. 54 China Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 55 Japan Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 56 India Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 57 Australia Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 58 South Korea Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 59 Latin America Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 60 Brazil Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 61 MEA Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 62 UAE Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 63 South Africa Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 64 KSA Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 65 Key Company Categorization
  • Fig. 66 Company Market Positioning
  • Fig. 67 Key Company Market Share Analysis, 2024
  • Fig. 68 Strategic Framework
目次
Product Code: GVR-4-68040-468-7

Social Media Listening Market Size & Trends:

The global social media listening market size was estimated at USD 9.15 billion in 2024 and is projected to grow at a CAGR of 14.3% from 2025 to 2030. Social media platforms have become an integral part of people's daily lives, leading to a surge in online conversations. Increasing brand reputation management, customer experience management, and product development are primarily drives the growth of the market. Moreover, social media listening can help assess a brand's market share and identify competitors' strengths and weaknesses. By understanding competitors' strategies, brands can adjust their approach to stay competitive.

Social media listening offers valuable insights into customer needs and preferences, informing product development decisions. Moreover, social media listening helps identify target audiences and tailor marketing campaigns accordingly. Furthermore, the concentration of social media platforms, including Twitter, Facebook, Instagram, LinkedIn, and TikTok, has expanded the scope of social media listening. Social media listening helps brands identify and address potential crises before they escalate. By analyzing customer sentiment, brands can gain insights into their reputation and identify areas for improvement.

Moreover, social media listening allows brands to gather valuable customer feedback and address their concerns promptly. Understanding customer preferences through social media listening enables brands to deliver personalized experiences. Social media listening helps identify emerging trends, market shifts, and consumer preferences. By monitoring competitors' social media activity, brands can gain insights into their strategies and performance. These factors have collectively driven the growth of the social media listening market, making it an essential tool for businesses seeking to understand and engage with their target audience.

Global Social Media Listening Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global social media listening market report based on the solutions, application, vertical, and region.

  • Solutions Outlook (Revenue, USD Million, 2017 - 2030)
  • Software
  • Services
  • Application Outlook (Revenue, USD Million, 2017 - 2030)
  • Customer Experience Management
  • Competitive Benchmarking
  • Brand Management
  • Marketing Campaign Management
  • Sales and Lead Generation
  • Product Development and Innovation
  • Others
  • Vertical Outlook (Revenue, USD Million, 2017 - 2030)
  • BFSI
  • Healthcare & life sciences
  • Retail & E-commerce
  • Government and Defence
  • Travel and hospitality
  • IT & Telecommunications
  • Media and Entertainment
  • Others
  • Regional Outlook (Revenue, USD Million, 2017 - 2030)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • Latin America
    • Brazil
  • MEA
    • UAE
    • South Africa
    • KSA

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Social Media Listening Market Variables, Trends, & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Market Size and Growth Prospects (USD Million)
  • 3.3. Industry Value Chain Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Drivers Analysis
      • 3.4.1.1. Growing need for customer engagement
      • 3.4.1.2. Effectiveness of targeted marketing campaigns
    • 3.4.2. Market Restraints Analysis
      • 3.4.2.1. Data security and privacy concerns
    • 3.4.3. Industry Opportunities
    • 3.4.4. Industry Challenges
  • 3.5. Social Media Listening Market Analysis Tools
    • 3.5.1. Porter's Analysis
      • 3.5.1.1. Bargaining power of the suppliers
      • 3.5.1.2. Bargaining power of the buyers
      • 3.5.1.3. Threats of substitution
      • 3.5.1.4. Threats from new entrants
      • 3.5.1.5. Competitive rivalry
    • 3.5.2. PESTEL Analysis
      • 3.5.2.1. Political landscape
      • 3.5.2.2. Economic and Social landscape
      • 3.5.2.3. Technological landscape
      • 3.5.2.4. Environmental landscape
      • 3.5.2.5. Legal landscape

Chapter 4. Social Media Listening Market: Solutions Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Social Media Listening Market: Solutions Movement Analysis, 2017 - 2030 (USD Million)
  • 4.3. Software
    • 4.3.1. Software Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 4.4. Services
    • 4.4.1. Services Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 5. Social Media Listening Market: Application Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Social Media Listening Market: Application Movement Analysis, 2017 - 2030 (USD Million)
  • 5.3. Customer Experience Management
    • 5.3.1. Customer Experience Management Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 5.4. Competitive Benchmarking
    • 5.4.1. Competitive Benchmarking Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 5.5. Brand Management
    • 5.5.1. Brand Management Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 5.6. Marketing Campaign Management
    • 5.6.1. Marketing Campaign Management Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 5.7. Sales and Lead Generation
    • 5.7.1. Sales and Lead Generation Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 5.8. Product Development and Innovation
    • 5.8.1. Product Development and Innovation Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 5.9. Others
    • 5.9.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 6. Social Media Listening Market: Vertical Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Social Media Listening Market: Vertical Movement Analysis, 2017 - 2030 (USD Million)
  • 6.3. BFSI
    • 6.3.1. BFSI Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.4. Healthcare & Life Sciences
    • 6.4.1. Healthcare & Life Sciences Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.5. Retail & E-commerce
    • 6.5.1. Retail & E-commerce Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.6. Government and Defense
    • 6.6.1. Government and Defense Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.7. Travel & Hospitaility
    • 6.7.1. Transportation and Logistics Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.8. IT & Telecommunications
    • 6.8.1. IT & Telecommunications Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.9. Media and Entertainment
    • 6.9.1. Media and Entertainment Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.10. Others
    • 6.10.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 7. Social Media Listening Market: Regional Estimates & Trend Analysis

  • 7.1. Social Media Listening Market Share, By Region, 2024 & 2030 (USD Million)
  • 7.2. North America
    • 7.2.1. North America Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.2.2. North America Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
    • 7.2.3. North America Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
    • 7.2.4. North America Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.2.5. U.S.
      • 7.2.5.1. U.S. Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.2.5.2. U.S. Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.2.5.3. U.S. Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.2.5.4. U.S. Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.2.6. Canada
      • 7.2.6.1. Canada Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.2.6.2. Canada Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.2.6.3. Canada Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.2.6.4. Canada Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.2.7. Mexico
      • 7.2.7.1. Mexico Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.2.7.2. Mexico Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.2.7.3. Mexico Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.2.7.4. Mexico Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
  • 7.3. Europe
    • 7.3.1. Europe Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.3.2. Europe Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
    • 7.3.3. Europe Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
    • 7.3.4. Europe Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.3.5. UK
      • 7.3.5.1. UK Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.3.5.2. UK Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.3.5.3. UK Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.3.5.4. UK Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.3.6. Germany
      • 7.3.6.1. Germany Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.3.6.2. Germany Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.3.6.3. Germany Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.3.6.4. Germany Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.3.7. France
      • 7.3.7.1. France Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.3.7.2. France Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.3.7.3. France Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.3.7.4. France Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Asia Pacific Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.4.2. Asia Pacific Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
    • 7.4.3. Asia Pacific Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
    • 7.4.4. Asia Pacific Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.4.5. China
      • 7.4.5.1. China Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.4.5.2. China Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.4.5.3. China Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.4.5.4. China Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.4.6. Japan
      • 7.4.6.1. Japan Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.4.6.2. Japan Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.4.6.3. Japan Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.4.6.4. Japan Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.4.7. India
      • 7.4.7.1. India Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.4.7.2. India Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.4.7.3. India Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.4.7.4. India Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.4.8. Australia
      • 7.4.8.1. Australia Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.4.8.2. Australia Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.4.8.3. Australia Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.4.8.4. Australia Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.4.9. South Korea
      • 7.4.9.1. South Korea Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.4.9.2. South Korea Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.4.9.3. South Korea Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.4.9.4. South Korea Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
  • 7.5. Latin America
    • 7.5.1. Latin America Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.5.2. Latin America Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
    • 7.5.3. Latin America Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
    • 7.5.4. Latin America Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.5.5. Brazil
      • 7.5.5.1. Brazil Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.5.5.2. Brazil Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.5.5.3. Brazil Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.5.5.4. Brazil Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
  • 7.6. Middle East and Africa
    • 7.6.1. Middle East and Africa Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.6.2. Middle East & Africa Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
    • 7.6.3. Middle East & Africa Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
    • 7.6.4. Middle East & Africa Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.6.5. UAE
      • 7.6.5.1. UAE Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.6.5.2. UAE Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.6.5.3. UAE Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.6.5.4. UAE Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.6.6. South Africa
      • 7.6.6.1. South Africa Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.6.6.2. South Africa Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.6.6.3. South Africa Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.6.6.4. South Africa Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
    • 7.6.7. KSA
      • 7.6.7.1. KSA Social Media Listening Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.6.7.2. KSA Social Media Listening Market Estimates and Forecasts, By Solutions, 2017 - 2030 (USD Million)
      • 7.6.7.3. KSA Social Media Listening Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
      • 7.6.7.4. KSA Social Media Listening Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)

Chapter 8. Competitive Landscape

  • 8.1. Recent Developments & Impact Analysis by Key Market Participants
  • 8.2. Company Categorization
  • 8.3. Company Market Positioning
  • 8.4. Company Market Share Analysis
  • 8.5. Company Heat Map Analysis
  • 8.6. Strategy Mapping
    • 8.6.1. Expansion
    • 8.6.2. Mergers & Acquisition
    • 8.6.3. Partnerships & Collaborations
    • 8.6.4. New Product Launches
    • 8.6.5. Research and Development
  • 8.7. Company Profiles
    • 8.7.1. Brandwatch
      • 8.7.1.1. Participant's Overview
      • 8.7.1.2. Financial Performance
      • 8.7.1.3. Product Benchmarking
      • 8.7.1.4. Recent Developments
    • 8.7.2. Buffer
      • 8.7.2.1. Participant's Overview
      • 8.7.2.2. Financial Performance
      • 8.7.2.3. Product Benchmarking
      • 8.7.2.4. Recent Developments
    • 8.7.3. Onclusive, Inc.
      • 8.7.3.1. Participant's Overview
      • 8.7.3.2. Financial Performance
      • 8.7.3.3. Product Benchmarking
      • 8.7.3.4. Recent Developments
    • 8.7.4. Hootsuite
      • 8.7.4.1. Participant's Overview
      • 8.7.4.2. Financial Performance
      • 8.7.4.3. Product Benchmarking
      • 8.7.4.4. Recent Developments
    • 8.7.5. IBM Corporation
      • 8.7.5.1. Participant's Overview
      • 8.7.5.2. Financial Performance
      • 8.7.5.3. Product Benchmarking
      • 8.7.5.4. Recent Developments
    • 8.7.6. Meltwater
      • 8.7.6.1. Participant's Overview
      • 8.7.6.2. Financial Performance
      • 8.7.6.3. Product Benchmarking
      • 8.7.6.4. Recent Developments
    • 8.7.7. Mention
      • 8.7.7.1. Participant's Overview
      • 8.7.7.2. Financial Performance
      • 8.7.7.3. Product Benchmarking
      • 8.7.7.4. Recent Developments
    • 8.7.8. Sprinklr Inc.
      • 8.7.8.1. Participant's Overview
      • 8.7.8.2. Financial Performance
      • 8.7.8.3. Product Benchmarking
      • 8.7.8.4. Recent Developments
    • 8.7.9. Sprout Social, Inc.
      • 8.7.9.1. Participant's Overview
      • 8.7.9.2. Financial Performance
      • 8.7.9.3. Product Benchmarking
      • 8.7.9.4. Recent Developments
    • 8.7.10. YouScan
      • 8.7.10.1. Participant's Overview
      • 8.7.10.2. Financial Performance
      • 8.7.10.3. Product Benchmarking
      • 8.7.10.4. Recent Development