スパークリングティーの市場規模、シェア、動向分析レポート：製品別、カテゴリー別、包装別、流通チャネル別、地域別、セグメント予測、2024年～2030年

スパークリングティー市場の成長と動向

Grand View Research, Inc.の最新レポートによると、世界のスパークリングティー市場規模は2030年に7億36万米ドルに達すると推定され、2024～2030年のCAGRは6.3％で成長すると予測されています。

スパークリングティーは、炭酸飲料の爽やかな輝きと紅茶のエキゾチックな風味を組み合わせたもので、紅茶に含まれる天然の抗酸化物質と低糖分を高く評価する健康志向の消費者にアピールします。さらに、糖分の多い飲料に伴う健康への悪影響に対する意識の高まりは、消費者がスパークリングティーのような、風味と機能的メリットの両方を提供する代替品を求めるよう促しています。

消費者は、基本的な栄養を超えた健康効果をもたらす食品や飲料をますます求めるようになっています。アダプトゲン、プロバイオティクス、植物成分を配合したフレーバーは、ストレス緩和、腸の健康、免疫力向上など、さらなるウェルネス効果が期待できるため、特に人気があります。各ブランドがこうした機能性成分を含む製品ラインを拡大すれば、訴求力が高まるだけでなく、消費者の間で盛り上がりを見せているホリスティック・ヘルス・ムーブメントを取り込むことにもなります。小売業者はスパークリングティーを他の健康志向の商品と一緒に棚に並べ始めており、それによって知名度と入手しやすさが向上し、このカテゴリーに対する消費者の関心と興奮の高まりに貢献しています。

2023年には緑茶が市場の主要シェアを占めました。緑茶にスパークリングの発泡性を注入することで、風味のプロファイルが強化されるだけでなく、若い層にアピールするリフレッシュメントの要素も加わる。消費者が自分の価値観に合った高品質の製品により多くの支出を惜しまない傾向を示す中、多くの企業がこの傾向を利用し、サステイナブル方法で生産されたものや倫理的に収穫されたものなど、しばしば強調されるような、注意深く調達された茶葉から作られた職人技のスパークリング緑茶を提供しています。さらに、ノンアルコール飲料へのシフトはウェルネス・ムーブメントの台頭によって加速しており、スパークリング緑茶は社交の場での魅力的な代替品として位置づけられています。

ノンアルコールセグメントは2023年に市場の主要シェアを占めました。健康志向の消費者は、従来のアルコール飲料に代わるものを求めるようになっており、アルコールに関連する酔わせる効果のない、感覚的な満足感を提供する飲料へのシフトを促しています。さらに、包括性を優先する社交イベントの増加は、誰もが楽しめる飲料への需要を生み出し、社交的な集まり、パーティー、カジュアルな会合向けの洗練されたアルコールフリーの選択肢として販売されるスパークリングティーの急増につながっています。

2023年の市場では、ガラス包装セグメントが大きなシェアを占めています。ガラス包装は創造的なブランディングとデザインオプションを可能にし、企業は混雑した小売棚で製品を差別化することができます。魅力的なデザインはしばしば衝動買いを促すため、美しく細工されたガラス瓶はブランドの認知度と消費者のロイヤルティを高めることができます。このように、ガラス製包装で創造的なイノベーションを起こす能力は、美観と持続可能性の両方を優先するミレニアル世代やZ世代を含む多様な消費者層におけるスパークリングティーの需要に大きく貢献しています。ガラスから飲むという触感的な体験は、スパークリングティーの風味と鮮度を保つ能力と相まって、健康志向の消費者に大きくアピールしています。

2023年にはスーパーマーケットとハイパーマーケット部門が市場の主要シェアを占めました。スーパーマーケットとハイパーマーケットは、1つの屋根の下で多種多様なスパークリングティーの選択肢を提供し、買い物客がさまざまなブランドやフレーバーを探索するのを便利にすることで、この移行において重要な役割を果たしています。さらに、店内の人通りの多い場所にスパークリングティー製品を戦略的に配置することで、衝動買いを誘い、売上をさらに押し上げることができます。さらに、スーパーマーケットやハイパーマーケットでのプロモーション、割引、季節ごとの陳列もスパークリングティーの認知度を高め、消費者の試飲とリピート購入を促進しています。

健康志向の消費者動向と代替飲料の人気の高まりが相まって、2023年の世界市場では北米が最大のシェアを占めました。健康に対する意識の高まりに伴い、多くの消費者は水分補給だけでなく健康上のメリットも提供する飲料に惹かれており、スパークリングティーは魅力的な選択肢として位置づけられています。さらに、従来の砂糖入り清涼飲料からより健康的な代替飲料へのシフトは、特に天然材料と低カロリーの選択肢を優先するミレニアル世代とZ世代の間で、スパークリングティーの需要を牽引しています。その上、食料品店やカフェですぐに飲めるスパークリングティー製品が増えていることも、便利でありながら健康志向の選択肢を求める忙しい消費者にアピールし、市場拡大をさらに後押ししています。

同市場の主要企業には、New Berlin Beverage Co.、Copenhagen Sparkling Tea Company、Fortnum &Mason、Nongfu Spring Co.Ltd.、DAVIDsTEA、Glamti、Saicho Drinks、The Real Drinks Co.、Rita Food &Drink Co.Ltd.、WANA Beverageなどがあります。これらの企業は、市場シェアを拡大するために、新製品の発売、パートナーシップ、M&A、世界展開など、さまざまな手段を講じています。これらの企業は強力なオンライン流通チャネルを構築し、従来の小売チャネルをバイパスして消費者に直接販売しています。

スパークリングティー市場レポートハイライト

• アジア太平洋は、2024～2030年までの予測期間においてかなりのCAGRで成長すると予想されます。中国、ベトナム、台湾、日本を含む国々には古くからの茶の伝統があり、最近のスパークリングバリエーションの採用は、斬新な風味の組み合わせと発泡性を提供するフュージョン製品に対する消費者の憧れの高まりを利用したものです。この地域、特に都市部では若い人口が多く、彼らのダイナミックなライフスタイルやプレミアム製品への嗜好に合った多様な飲料オプションへの需要が高まっています。
• 紅茶スパークリングティーのセグメントは、予測期間中に大幅なCAGRで成長すると推定されます。紅茶は、そのしっかりとした味わい、スパークリング製法における多様性、提供可能な風味の組み合わせの多様性でしばしば賞賛されます。消費者はますます斬新でユニークな体験を求めるようになっているため、飲料メーカーは天然フルーツ、ハーブ、植物を配合した革新的な紅茶スパークリングを発売することで対応しています。
• アルコールベースのセグメントは、予測期間中に大幅なCAGRで成長すると推定されます。現在、多くの企業がスパークリングティーカクテルの製造に乗り出しており、さまざまな茶葉の多様性を活用して、カジュアルな外出や特別な日に楽しめる爽やかな飲み物を作り出しています。アルコール入りスパークリングティーの動向は、品質と信頼性を重視するクラフト飲料の動きによってさらに強化されています。
• アルミ缶セグメントは、推定・予測期間中に大幅なCAGRで成長すると予測されます。アルミの表面に人目を引く鮮やかなデザインを施すことができるため、ブランドは混雑した市場で差別化を図ることができ、消費者の注目を集め、ブランド・ロイヤルティを高めることができます。
• オンライン小売セグメントは、予測期間中に大幅なCAGRで成長すると予測されます。スマートフォンの普及とeコマース・プラットフォームの導入拡大により、消費者は自宅に居ながらにして様々なスパークリングティー製品に簡単にアクセスすることを求めるようになっています。このオンラインショッピングへのシフトは、ブランドやフレーバーの幅広い選択を容易にするだけでなく、消費者が価格を比較し、レビューを読み、シームレスに新製品を発見することを可能にします。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 スパークリングティー市場の変数、動向、範囲

• 市場系統の展望
• 業界バリューチェーン分析
  • 販売/小売チャネル分析
  • 利益率分析
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 市場機会
  • 市場課題
• 業界分析-ポーターのファイブフォース分析
• 市場参入戦略

第4章 スパークリングティー市場：消費者行動分析

• 人口統計分析
• 消費者の動向と嗜好
• 購入決定に影響を与える要因
• 消費者製品の採用
• 観察と推奨事項

第5章 スパークリングティー市場：製品別、推定・動向分析

• スパークリングティー市場、製品別：主要ポイント
• 製品変動分析と市場シェア、2023年と2030年
• 製品別、2018～2030年
• 緑茶
• 白茶
• 黄茶
• 紅茶
• その他

第6章 スパークリングティー市場：カテゴリー別、推定・動向分析

• スパークリングティー市場、カテゴリー別：主要ポイント
• カテゴリー変動分析と市場シェア、2023年と2030年
• カテゴリー別、2018～2030年
• アルコールなし
• アルコールベース

第7章 スパークリングティー市場：包装別、推定・動向分析

• スパークリングティー市場、包装別：主要ポイント
• 包装変動分析と市場シェア、2023年と2030年
• 包装別、2018～2030年
• ガラス瓶
• プラスチックボトル
• アルミ缶
• テトラパック

第8章 スパークリングティー市場：流通チャネル別、推定・動向分析

• スパークリングティー市場、流通チャネル別：主要ポイント
• 流通チャネル変動分析と市場シェア、2023年と2030年
• 流通チャネル別、2018～2030年
• スーパーマーケットとハイパーマーケット
• コンビニエンスストア
• オンライン小売
• 紅茶専門店
• カフェとレストラン

第9章 スパークリングティー市場：地域別、推定・動向分析

• スパークリングティー市場：地域別展望
• 地域市場：主要ポイント
• 地域別、2018～2030年
  • 北米
  • 欧州
  • アジア太平洋
  • 中南米
  • 中東・アフリカ

第10章 競合分析

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業概要
• 企業市場シェア分析、2023年
• 企業ヒートマップ分析
• 戦略マッピング
• 企業プロファイル
  • New Berlin Beverage Co.
  • Copenhagen Sparkling Tea Company
  • Fortnum &Mason
  • Nongfu Spring Co., Ltd.
  • DAVIDsTEA
  • Glamti
  • Saicho Drinks
  • The Real Drinks Co.
  • Rita Food &Drink Co., Ltd.
  • WANA Beverage

List of Tables

• Table 1 Sparkling tea market - Key market driver analysis
• Table 2 Sparkling tea market - Key market restraint analysis
• Table 3 Sparkling green tea market estimates and forecast, 2018 - 2030 (USD Million)
• Table 4 Sparkling white tea market estimates and forecast, 2018 - 2030 (USD Million
• Table 5 Sparkling yellow tea market estimates and forecast, 2018 - 2030 (USD Million
• Table 6 Sparkling black tea market estimates and forecast, 2018 - 2030 (USD Million
• Table 7 Other sparkling tea market estimates and forecast, 2018 - 2030 (USD Million
• Table 8 No Alcohol sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Table 9 Alcohol-based sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Table 10 Sparkling tea market estimates and forecast from glass bottles packaging, 2018 - 2030 (USD Million)
• Table 11 Sparkling tea market estimates and forecast from plastic bottles packaging, 2018 - 2030 (USD Million)
• Table 12 Sparkling tea market estimates and forecast from aluminum cans packaging, 2018 - 2030 (USD Million)
• Table 13 Sparkling tea market estimates and forecast from tetra pak packaging, 2018 - 2030 (USD Million)
• Table 14 Sparkling tea market estimates and forecast through supermarkets & hypermarkets, 2018 - 2030 (USD Million)
• Table 15 Sparkling tea market estimates and forecast through convenience stores, 2018 - 2030 (USD Million)
• Table 16 Sparkling tea market estimates and forecast through online retail channel, 2018 - 2030 (USD Million)
• Table 17 Sparkling tea market estimates and forecast through specialty tea shops, 2018 - 2030 (USD Million)
• Table 18 Sparkling tea market estimates and forecast through cafes and restaurants, 2018 - 2030 (USD Million)
• Table 19 North America sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Table 20 North America sparkling tea market estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 21 North America sparkling tea market estimates and forecast by category, 2018 - 2030 (USD Million)
• Table 22 North America sparkling tea market estimates and forecast by packaging, 2018 - 2030 (USD Million)
• Table 23 North America sparkling tea market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 24 U.S. macro-economic outlay
• Table 25 U.S. sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Table 26 U.S. sparkling tea market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 27 U.S. sparkling tea market estimates and forecast by category, 2018 - 2030 (USD Million)
• Table 28 U.S. sparkling tea market estimates and forecast by packaging, 2018 - 2030 (USD Million)
• Table 29 U.S. sparkling tea market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 30 Canada macro-economic outlay
• Table 31 Canada sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Table 32 Canada sparkling tea market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 33 Canada sparkling tea market estimates and forecast by category, 2018 - 2030 (USD Million)
• Table 34 Canada sparkling tea market estimates and forecast by packaging, 2018 - 2030 (USD Million)
• Table 35 Canada sparkling tea market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 36 Mexico macro-economic outlay
• Table 37 Mexico sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Table 38 Mexico sparkling tea market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 39 Mexico sparkling tea market estimates and forecast by category, 2018 - 2030 (USD Million)
• Table 40 Mexico sparkling tea market estimates and forecast by packaging, 2018 - 2030 (USD Million)
• Table 41 Mexico sparkling tea market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 42 Europe sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Table 43 Europe sparkling tea market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 44 Europe sparkling tea market estimates and forecast by category, 2018 - 2030 (USD Million)
• Table 45 Europe sparkling tea market estimates and forecast by packaging, 2018 - 2030 (USD Million)
• Table 46 Europe sparkling tea market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 47 Germany macro-economic outlay
• Table 48 Germany sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Table 49 Germany sparkling tea market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 50 Germany sparkling tea market estimates and forecast by category, 2018 - 2030 (USD Million)
• Table 51 Germany sparkling tea market estimates and forecast by packaging, 2018 - 2030 (USD Million)
• Table 52 Germany sparkling tea market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 53 UK macro-economic outlay
• Table 54 UK sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Table 55 UK sparkling tea market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 56 UK sparkling tea market estimates and forecast by category, 2018 - 2030 (USD Million)
• Table 57 UK sparkling tea market estimates and forecast by packaging, 2018 - 2030 (USD Million)
• Table 58 UK sparkling tea market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 59 France macro-economic outlay
• Table 60 France sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Table 61 France sparkling tea market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 62 France sparkling tea market estimates and forecast by category, 2018 - 2030 (USD Million)
• Table 63 France sparkling tea market estimates and forecast by packaging, 2018 - 2030 (USD Million)
• Table 64 France sparkling tea market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 65 Italy macro-economic outlay
• Table 66 Italy sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Table 67 Italy sparkling tea market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 68 Italy sparkling tea market estimates and forecast by category, 2018 - 2030 (USD Million)
• Table 69 Italy sparkling tea market estimates and forecast by packaging, 2018 - 2030 (USD Million)
• Table 70 Italy sparkling tea market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 71 Spain macro-economic outlay
• Table 72 Spain sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Table 73 Spain sparkling tea market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 74 Spain sparkling tea market estimates and forecast by category, 2018 - 2030 (USD Million)
• Table 75 Spain sparkling tea market estimates and forecast by packaging, 2018 - 2030 (USD Million)
• Table 76 Spain sparkling tea market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 77 Asia Pacific sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Table 78 Asia Pacific sparkling tea market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 79 Asia Pacific sparkling tea market estimates and forecast by category, 2018 - 2030 (USD Million)
• Table 80 Asia Pacific sparkling tea market estimates and forecast by packaging, 2018 - 2030 (USD Million)
• Table 81 Asia Pacific sparkling tea market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 82 China macro-economic outlay
• Table 83 China sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Table 84 China sparkling tea market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 85 China sparkling tea market estimates and forecast by category, 2018 - 2030 (USD Million)
• Table 86 China sparkling tea market estimates and forecast by packaging, 2018 - 2030 (USD Million)
• Table 87 China sparkling tea market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 88 India macro-economic outlay
• Table 89 India sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Table 90 India sparkling tea market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 91 India sparkling tea market estimates and forecast by category, 2018 - 2030 (USD Million)
• Table 92 India sparkling tea market estimates and forecast by packaging, 2018 - 2030 (USD Million)
• Table 93 India sparkling tea market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 94 Japan macro-economic outlay
• Table 95 Japan sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Table 96 Japan sparkling tea market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 97 Japan sparkling tea market estimates and forecast by category, 2018 - 2030 (USD Million)
• Table 98 Japan sparkling tea market estimates and forecast by packaging, 2018 - 2030 (USD Million)
• Table 99 Japan sparkling tea market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 100 Australia & New Zealand macro-economic outlay
• Table 101 Australia & New Zealand sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Table 102 Australia & New Zealand sparkling tea market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 103 Australia & New Zealand sparkling tea market estimates and forecast by category, 2018 - 2030 (USD Million)
• Table 104 Australia & New Zealand sparkling tea market estimates and forecast by packaging, 2018 - 2030 (USD Million)
• Table 105 Australia & New Zealand sparkling tea market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 106 South Korea macro-economic outlay
• Table 107 South Korea sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Table 108 South Korea sparkling tea market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 109 South Korea sparkling tea market estimates and forecast by category, 2018 - 2030 (USD Million)
• Table 110 South Korea sparkling tea market estimates and forecast by packaging, 2018 - 2030 (USD Million)
• Table 111 South Korea sparkling tea market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 112 South & Central America sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Table 113 South & Central America sparkling tea market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 114 South & Central America sparkling tea market estimates and forecast by category, 2018 - 2030 (USD Million)
• Table 115 South & Central America sparkling tea market estimates and forecast by packaging, 2018 - 2030 (USD Million)
• Table 116 South & Central America sparkling tea market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 117 Brazil macro-economic outlay
• Table 118 Brazil sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Table 119 Brazil sparkling tea market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 120 Brazil sparkling tea market estimates and forecast by category, 2018 - 2030 (USD Million)
• Table 121 Brazil sparkling tea market estimates and forecast by packaging, 2018 - 2030 (USD Million)
• Table 122 Brazil sparkling tea market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 123 Middle East & Africa sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Table 124 Middle East & Africa sparkling tea market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 125 Middle East & Africa sparkling tea market estimates and forecast by category, 2018 - 2030 (USD Million)
• Table 126 Middle East & Africa sparkling tea market estimates and forecast by packaging, 2018 - 2030 (USD Million)
• Table 127 Middle East & Africa sparkling tea market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 128 South Africa macro-economic outlay
• Table 129 South Africa sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Table 130 South Africa sparkling tea market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 131 South Africa sparkling tea market estimates and forecast by category, 2018 - 2030 (USD Million)
• Table 132 South Africa sparkling tea market estimates and forecast by packaging, 2018 - 2030 (USD Million)
• Table 133 South Africa sparkling tea market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)

List of Figures

• Fig. 1 Sparkling tea market snapshot
• Fig. 2 Sparkling tea market segmentation & scope
• Fig. 3 Sparkling tea market value chain analysis
• Fig. 4 Sparkling tea market dynamics
• Fig. 5 Sparkling tea market Porter's Five Forces analysis
• Fig. 6 Sparkling green tea market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 7 Sparkling white tea market estimates and forecast, 2018 - 2030 (USD Million
• Fig. 8 Sparkling yellow tea market estimates and forecast, 2018 - 2030 (USD Million
• Fig. 9 Sparkling black tea market estimates and forecast, 2018 - 2030 (USD Million
• Fig. 10 Other sparkling tea market estimates and forecast, 2018 - 2030 (USD Million
• Fig. 11 No Alcohol sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 12 Alcohol-based sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 13 Sparkling tea market estimates and forecast from glass bottles packaging, 2018 - 2030 (USD Million)
• Fig. 14 Sparkling tea market estimates and forecast from plastic bottles packaging, 2018 - 2030 (USD Million)
• Fig. 15 Sparkling tea market estimates and forecast from aluminum cans packaging, 2018 - 2030 (USD Million)
• Fig. 16 Sparkling tea market estimates and forecast from tetra pak packaging, 2018 - 2030 (USD Million)
• Fig. 17 Sparkling tea market estimates and forecast through supermarkets & hypermarkets, 2018 - 2030 (USD Million)
• Fig. 18 Sparkling tea market estimates and forecast through convenience stores, 2018 - 2030 (USD Million)
• Fig. 19 Sparkling tea market estimates and forecast through online retail channel, 2018 - 2030 (USD Million)
• Fig. 20 Sparkling tea market estimates and forecast through specialty tea shops, 2018 - 2030 (USD Million)
• Fig. 21 Sparkling tea market estimates and forecast through cafes and restaurants, 2018 - 2030 (USD Million)
• Fig. 22 Sparkling tea market: Regional movement analysis, 2023 & 2030
• Fig. 23 North America sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 24 U.S. sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 25 Canada sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 26 Mexico sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 27 Europe sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 28 Germany sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 29 UK sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 30 Spain sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 31 Italy sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 32 France sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 33 Asia Pacific sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 34 China sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 35 India sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 36 Japan sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 37 South Korea sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 38 Australia & New Zealand sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 39 Central & South America sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 40 Brazil sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 41 Middle East & Africa sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 42 South Africa sparkling tea market estimates and forecast, 2018 - 2030 (USD Million)

Sparkling Tea Market Growth & Trends:

The global sparkling tea market size is estimated to reach USD 700.36 million in 2030 and is anticipated to grow at a CAGR of 6.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. Sparkling tea combines the refreshing sparkle of carbonated beverages with the exotic flavors of tea and appeals health-conscious consumers who appreciate the natural antioxidants and lower sugar content associated with tea. Moreover, the growing awareness of the negative health effects associated with sugary drinks has encouraged consumers to seek alternatives, such as sparkling tea, that offer both flavor and functional benefits.

Consumers are increasingly looking for foods and drinks that provide health benefits beyond basic nutrition. Flavors infused with adaptogens, probiotics, and botanicals are especially popular, as they promise additional wellness advantages, such as stress relief, gut health, and improved immunity. As brands expand their product lines to include these functional ingredients, they not only enhance their appeal but also tap into the holistic health movement that is gaining traction among consumers. Retailers are beginning to stock sparkling tea on shelves alongside other health-focused products, thereby increasing visibility and accessibility, which contributes to growing consumer interest and excitement in the category.

The green tea held a major share of the market in 2023. The infusion of sparkling effervescence into green tea not only enhances its flavor profile but also adds an element of refreshment that appeals to a younger demographic. As consumers exhibit a willingness to spend more on high-quality products that align with their values, many companies are capitalizing on this trend by offering artisanal sparkling green teas made from carefully sourced leaves, often highlighted as sustainably produced or ethically harvested. Moreover, the shift towards non-alcoholic beverages has been accelerated by the rise of the wellness movement, positioning sparkling green tea as an appealing alternative for social settings.

The no-alcohol segment held a major share of the market in 2023. Health-conscious consumers are increasingly seeking alternatives to traditional alcoholic beverages, prompting a shift towards beverages that offer sensory satisfaction without the intoxicating effects associated with alcohol. Moreover, the rise in social events that prioritize inclusivity has created a demand for drinks that can be enjoyed by everyone, which has led to a surge in sparkling teas marketed as sophisticated, alcohol-free choices for social gatherings, parties, and casual meetups.

The glass packaging segment held a major share of the market in 2023. Glass packaging allows for creative branding and design options, enabling companies to differentiate their products on crowded retail shelves. Beautifully crafted glass bottles can enhance brand visibility and consumer loyalty, as attractive designs often encourage impulse buying. Thus, the ability to innovate creatively with glass packaging significantly contributes to the demand for sparkling tea among diverse consumer demographics, including millennials and Gen Z, who prioritize both aesthetics and sustainability. The tactile experience of drinking from glass, coupled with its ability to preserve the flavor and freshness of sparkling tea, appeals significantly to health-conscious consumers.

The supermarkets and hypermarkets segment held a major share of the market in 2023. Supermarkets and hypermarkets play a critical role in this transition by providing a wide variety of sparkling tea options under one roof, making it convenient for shoppers to explore different brands and flavors. Moreover, the strategic placement of sparkling tea products in high-traffic areas within stores can entice impulse purchases, further boosting sales. Besides, promotions, discounts, and seasonal displays in supermarkets and hypermarkets also enhance visibility for sparkling tea, thereby driving consumer experimentation and repeat purchases.

North America accounted for the largest share of the global market in 2023, driven by a combination of health-conscious consumer trends and the rising popularity of alternative beverages. With a growing awareness of wellness, many consumers are gravitating towards beverages that offer not only hydration but also health benefits, positioning sparkling tea as a compelling option. Moreover, the shift from traditional sugary soft drinks to healthier alternatives drives demand for sparkling tea, particularly among millennials and Gen Z, who prioritize natural ingredients and low-calorie options. Besides, the increasing availability of ready-to-drink sparkling tea products in grocery stores and cafes further supports market expansion, appealing to busy consumers looking for convenient yet health-oriented choices.

Major players in the market include New Berlin Beverage Co., Copenhagen Sparkling Tea Company, Fortnum & Mason, Nongfu Spring Co., Ltd., DAVIDsTEA, Glamti, Saicho Drinks, The Real Drinks Co., Rita Food & Drink Co., Ltd., and WANA Beverage. Various steps are adopted by these companies, including new product launches, partnerships, mergers & acquisitions, global expansion, and others to gain more share of the market. They are building strong online sales channels to sell directly to consumers, bypassing traditional retail channels.

Sparkling Tea Market Report Highlights:

• Asia Pacific is expected to grow with a considerable CAGR over the forecast period from 2024 to 2030. Countries including China, Vietnam, Taiwan and Japan have longstanding tea traditions, and the recent introduction of sparkling variants taps into a growing consumer fascination with fusion products that offer novel flavor combinations and effervescence. The region's young population, particularly in urban areas, is driving the demand for diverse beverage options that fit into their dynamic lifestyles and preferences for premium products.
• The black sparkling tea segment is estimated to grow with a substantial CAGR over the forecast period. Black tea is often celebrated for its robust taste, versatility in sparkling formulations, and the variety of flavor combinations it can offer. As consumers increasingly seek novelty and unique experiences, beverage manufacturers have responded by introducing innovative black tea sparkling variants infused with natural fruits, herbs, and botanicals.
• The alcohol-based segment is estimated to grow with a substantial CAGR over the forecast period. Many companies are now venturing into crafting sparkling tea cocktails, leveraging the versatility of different tea varieties to create refreshing drinks that can be enjoyed on casual outings or special occasions. The alcoholic sparkling tea trend is further enhanced by the craft beverage movement, which is focused on quality and authenticity.
• The aluminum cans segment is estimated to grow with a substantial CAGR over the forecast period. The ability to create eye-catching and vibrant designs on aluminum surfaces allows brands to differentiate themselves in a crowded market, attracting consumer attention and enhancing brand loyalty.
• The online retail segment is estimated to grow with a substantial CAGR over the forecast period. With the proliferation of smartphones and the increasing adoption of e-commerce platforms, consumers are now seeking easy access to a variety of sparkling tea products from the comfort of their homes. This shift towards online shopping not only facilitates a broader selection of brands and flavors but also enables consumers to compare prices, read reviews, and discover new products seamlessly.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Introduction Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Introduction Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Product Outlook
• 2.3. Category Outlook
• 2.4. Packaging Outlook
• 2.5. Distribution Channel Outlook
• 2.6. Regional Outlook

Chapter 3. Sparkling Tea Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Sales/Retail Channel Analysis
  • 3.2.2. Profit Margin Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunities
  • 3.3.4. Market Challenges
• 3.4. Industry Analysis - Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Sparkling Tea Market: Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Affecting Buying Decisions
• 4.4. Consumer Product Adoption
• 4.5. Observations & Recommendations

Chapter 5. Sparkling Tea Market: Product Estimates & Trend Analysis

• 5.1. Sparkling Tea Market, By Product: Key Takeaways
• 5.2. Product Movement Analysis & Market Share, 2023 & 2030
• 5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
• 5.4. Green Tea
  • 5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 5.5. White Tea
  • 5.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 5.6. Yellow Tea
  • 5.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 5.7. Black Tea
  • 5.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 5.8. Others
  • 5.8.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Sparkling Tea Market: Category Estimates & Trend Analysis

• 6.1. Sparkling Tea Market, By Category: Key Takeaways
• 6.2. Category Movement Analysis & Market Share, 2023 & 2030
• 6.3. Market Estimates & Forecasts, by Category, 2018 - 2030 (USD Million)
• 6.4. No Alcohol
  • 6.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 6.5. Alcohol-based
  • 6.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Sparkling Tea Market: Packaging Estimates & Trend Analysis

• 7.1. Sparkling Tea Market, By Packaging: Key Takeaways
• 7.2. Packaging Movement Analysis & Market Share, 2023 & 2030
• 7.3. Market Estimates & Forecasts, by Packaging, 2018 - 2030 (USD Million)
• 7.4. Glass Bottles
  • 7.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 7.5. Plastic Bottles
  • 7.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 7.6. Aluminum Cans
  • 7.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 7.7. Tetra Pak
  • 7.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Sparkling Tea Market: Distribution Channel Estimates & Trend Analysis

• 8.1. Sparkling Tea Market, By Distribution Channel: Key Takeaways
• 8.2. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
• 8.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
• 8.4. Supermarkets and Hypermarkets
  • 8.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 8.5. Convenience Stores
  • 8.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 8.6. Online Retail
  • 8.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 8.7. Specialty Tea Shops
  • 8.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 8.8. Cafes and Restaurants
  • 8.8.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 9. Sparkling Tea Market: Regional Estimates & Trend Analysis

• 9.1. Sparkling Tea Market: Regional Outlook
• 9.2. Regional Marketplaces: Key Takeaways
• 9.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
  • 9.3.1. North America
    • 9.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.1.2. U.S.
      • 9.3.1.2.1. Key country dynamics
      • 9.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.1.3. Canada
      • 9.3.1.3.1. Key country dynamics
      • 9.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.1.4. Mexico
      • 9.3.1.4.1. Key country dynamics
      • 9.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.3.2. Europe
    • 9.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2.2. Germany
      • 9.3.2.2.1. Key country dynamics
      • 9.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2.3. UK
      • 9.3.2.3.1. Key country dynamics
      • 9.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2.4. France
      • 9.3.2.4.1. Key country dynamics
      • 9.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2.5. Italy
      • 9.3.2.5.1. Key country dynamics
      • 9.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2.6. Spain
      • 9.3.2.6.1. Key country dynamics
      • 9.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.3.3. Asia Pacific
    • 9.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.3.2. China
      • 9.3.3.2.1. Key country dynamics
      • 9.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.3.3. India
      • 9.3.3.3.1. Key country dynamics
      • 9.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.3.4. Japan
      • 9.3.3.4.1. Key country dynamics
      • 9.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.3.5. Australia & New Zealand
      • 9.3.3.5.1. Key country dynamics
      • 9.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.3.6. South Korea
      • 9.3.3.6.1. Key country dynamics
      • 9.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.3.4. Central & South America
    • 9.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.4.2. Brazil
      • 9.3.4.2.1. Key country dynamics
      • 9.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.3.5. Middle East & Africa
    • 9.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.5.2. South Africa
      • 9.3.5.2.1. Key country dynamics
      • 9.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 10. Competitive Analysis

• 10.1. Recent developments & impact analysis, by key market participants
• 10.2. Company Categorization
• 10.3. Participant's Overview
• 10.4. Financial Performance
• 10.5. Product Benchmarking
• 10.6. Company Market Share Analysis, 2023
• 10.7. Company Heat Map Analysis
• 10.8. Strategy Mapping
• 10.9. Company Profiles
  • 10.9.1. New Berlin Beverage Co.
    • 10.9.1.1. Company Overview
    • 10.9.1.2. Financial Performance
    • 10.9.1.3. Product Portfolios
    • 10.9.1.4. Strategic Initiatives
  • 10.9.2. Copenhagen Sparkling Tea Company
    • 10.9.2.1. Company Overview
    • 10.9.2.2. Financial Performance
    • 10.9.2.3. Product Portfolios
    • 10.9.2.4. Strategic Initiatives
  • 10.9.3. Fortnum & Mason
    • 10.9.3.1. Company Overview
    • 10.9.3.2. Financial Performance
    • 10.9.3.3. Product Portfolios
    • 10.9.3.4. Strategic Initiatives
  • 10.9.4. Nongfu Spring Co., Ltd.
    • 10.9.4.1. Company Overview
    • 10.9.4.2. Financial Performance
    • 10.9.4.3. Product Portfolios
    • 10.9.4.4. Strategic Initiatives
  • 10.9.5. DAVIDsTEA
    • 10.9.5.1. Company Overview
    • 10.9.5.2. Financial Performance
    • 10.9.5.3. Product Portfolios
    • 10.9.5.4. Strategic Initiatives
  • 10.9.6. Glamti
    • 10.9.6.1. Company Overview
    • 10.9.6.2. Financial Performance
    • 10.9.6.3. Product Portfolios
    • 10.9.6.4. Strategic Initiatives
  • 10.9.7. Saicho Drinks
    • 10.9.7.1. Company Overview
    • 10.9.7.2. Financial Performance
    • 10.9.7.3. Product Portfolios
    • 10.9.7.4. Strategic Initiatives
  • 10.9.8. The Real Drinks Co.
    • 10.9.8.1. Company Overview
    • 10.9.8.2. Financial Performance
    • 10.9.8.3. Product Portfolios
    • 10.9.8.4. Strategic Initiatives
  • 10.9.9. Rita Food & Drink Co., Ltd.
    • 10.9.9.1. Company Overview
    • 10.9.9.2. Financial Performance
    • 10.9.9.3. Product Portfolios
    • 10.9.9.4. Strategic Initiatives
  • 10.9.10. WANA Beverage
    • 10.9.10.1. Company Overview
    • 10.9.10.2. Financial Performance
    • 10.9.10.3. Product Portfolios
    • 10.9.10.4. Strategic Initiatives