RTD飲料市場規模、シェア、成長分析、製品タイプ別、天然別、パッケージ別、流通別、地域別 - 産業予測、2025～2032年

RTD飲料2023年の市場規模は890億米ドルで、2024年の948億7,000万米ドルから2032年には1,559億6,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは6.6%で推移する見通しです。

レディ・トゥ・ドリンク（RTD）飲料市場は、消費者の間で利便性と嗜好性の人気が高まっていることを背景に、大きな成長を遂げています。都市化と多忙なライフスタイルが、持ち運びが可能で賞味期限が長く、外出先での消費に最適なこれらの製品に対する需要を促進しています。メーカー各社は、従来の自家製飲料よりも既製飲料を好むことの多い働き盛りの消費者の関心を引くため、技術革新に注力し、プレミアムで付加価値の高い選択肢を導入することで対応しています。多様なフレーバーや添加成分がRTD飲料の魅力を高め、世界の売上をさらに押し上げています。しかし、新鮮で自然なものを好む健康志向は、市場拡大の妨げとなる課題を提起しています。全体として、RTD飲料に対する消費者の関心が高まるにつれて、市場は継続的な成長を遂げるものと思われます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

RTD飲料市場規模：製品タイプ別

• 市場概要
• お茶
• コーヒー
• エナジードリンク
• ヨーグルトドリンク
• 乳製品ベースの飲料
• 乳製品以外の飲料
• 強化水
• その他

RTD飲料市場規模：天然別

• 市場概要
• オーガニック
• 従来型

RTD飲料市場規模：パッケージング別

• 市場概要
• ボトル
• テトラパック
• サシェ
• ブリキ缶
• その他

RTD飲料市場規模：流通別

• 市場概要
• スーパーマーケット/ハイパーマーケット
• コンビニエンスストア
• 食料品店
• 専門店
• オンライン小売

RTD飲料市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• The Coca-Cola Company（USA）
• PepsiCo Inc.（USA）
• Red Bull GmbH（Austria）
• Monster Beverage Corporation（USA）
• Nestle S.A.（Switzerland）
• Danone S.A.（France）
• Suntory Holdings Limited（Japan）
• Asahi Group Holdings, Ltd.（Japan）
• Keurig Dr Pepper Inc.（USA）
• Diageo plc.（UK）
• Heineken N.V.（Netherlands）
• Anheuser-Busch InBev（Belgium）
• Molson Coors Beverage Company（USA）
• Starbucks Corporation（USA）
• Yakult Honsha Co., Ltd.（Japan）
• Unilever（Netherlands/UK）
• Kraft Heinz（USA）
• Celsius Holdings, Inc.（USA）
• Bang Energy（USA）
• Celsius Holdings, Inc.（USA）

結論と推奨事項

Ready To Drink Beverages Market size was valued at USD 89 Billion in 2023 and is poised to grow from USD 94.87 Billion in 2024 to USD 155.96 Billion by 2032, growing at a CAGR of 6.6% during the forecast period (2025-2032).

The ready-to-drink (RTD) beverage market is experiencing significant growth, driven by the rising popularity of convenience and taste among consumers. Urbanization and busy lifestyles have fueled demand for these products, which offer portability and extended shelf life-ideal for on-the-go consumption. Manufacturers are responding by focusing on innovation and introducing premium, value-added options to capture the attention of working consumers who often prefer ready-made drinks over traditional homebrewed alternatives. Diverse flavors and added ingredients enhance the appeal of RTD beverages, further boosting sales globally. However, health-conscious preferences for fresh and natural options pose challenges that may hinder market expansion. Overall, as consumer interest in RTD beverages rises, the market is positioned for continued growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Ready To Drink Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Ready To Drink Beverages Market Segmental Analysis

Global Ready To Drink Beverages Market is segmented by product type, nature, packaging, distribution and region. Based on by product type, the market is segmented into tea, coffee, energy drinks, yogurt drinks, dairy-based beverages, non-dairy based beverages, fortified water and others. Based on nature, the market is segmented into organic and conventional. Based on packaging, the market is segmented into bottle, tetra pack, sachet, tin can and others. Based on distribution, the market is segmented into supermarkets/hypermarkets, convenience stores, grocery stores, speciality stores and online retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Ready To Drink Beverages Market

The driving force behind the Ready To Drink Beverages market largely revolves around flavor, which plays a pivotal role in establishing a premium perception among consumers. Research by IWSR shows that over half of these beverage enthusiasts (56%) consider the introduction of new flavors as the most significant factor in enhancing a product's premium image, closely followed by brand recognition and innovative packaging. Flavor remains the key determinant for about 70% of all ready-to-drink purchases. While malt-based drinks are increasing in popularity, particularly with the rise of hard seltzers, there remains a strong consumer preference for spirit-based ready-to-drink options, as they are often associated with higher quality across various markets.

Restraints in the Ready To Drink Beverages Market

Ready to Drink (RTD) beverages are subject to several restrictions to ensure consumer safety and product integrity. All RTD drinks must adhere to strict labeling regulations, including an accurate list of ingredients, nutritional information, and allergen warnings. Alcoholic RTDs are further regulated under age-restriction laws, requiring careful compliance to prevent sales to minors. Manufacturers must also ensure that products meet health and safety standards set by regulatory bodies, and any claims about health benefits must be substantiated with scientific evidence. Additionally, marketing practices must not mislead consumers regarding alcohol content or health impacts, promoting responsible consumption.

Market Trends of the Ready To Drink Beverages Market

The Ready To Drink (RTD) Beverages market is experiencing a significant shift towards health-conscious offerings as consumers increasingly prioritize mindful living and wholesome eating. This trend is driven by rising awareness of obesity-related health issues, prompting shoppers to avoid sugary and processed items in favor of organic, vegan, and gluten-free options. As demand for low-calorie and nutritious beverages surges, manufacturers are responding by developing diverse RTD products that align with sustainability and wellness trends. Notably, brands like Intelligentsia are expanding into the RTD category with innovative vegan beverages, reflecting a broader industry movement towards healthier alternatives that cater to evolving consumer preferences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Ready To Drink Beverages Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Tea
• Coffee
• Energy Drinks
• Yogurt Drinks
• Dairy-Based Beverages
• Non-Dairy Based Beverages
• Fortified Water
• Others

Global Ready To Drink Beverages Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Ready To Drink Beverages Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Bottle
• Tetra Pack
• Sachet
• Tin Can
• Others

Global Ready To Drink Beverages Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Grocery Stores
• Speciality Stores
• Online Retail

Global Ready To Drink Beverages Market Size & CAGR (2025-2032)

• North America (By Product Type, Nature, Packaging, Distribution)
  • US
  • Canada
• Europe (By Product Type, Nature, Packaging, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (By Product Type, Nature, Packaging, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (By Product Type, Nature, Packaging, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (By Product Type, Nature, Packaging, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Coca-Cola Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Bull GmbH (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo plc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anheuser-Busch InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Beverage Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbucks Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yakult Honsha Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (Netherlands/UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kraft Heinz (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celsius Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bang Energy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celsius Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations