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スカルプマッサージャーの市場規模、シェア、動向分析レポート：タイプ別、最終用途別、流通チャネル別、地域別、セグメント予測、2024年～2030年

Scalp Massager Market Size, Share & Trends Analysis Report By Type (Electric, Manual), By End-use (Household, Commercial), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2024 - 2030

出版日
ページ情報
英文 100 Pages
納期
2～10営業日
カスタマイズ可能
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価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
スカルプマッサージャーの市場規模、シェア、動向分析レポート：タイプ別、最終用途別、流通チャネル別、地域別、セグメント予測、2024年～2030年
出版日: 2024年07月23日
発行: Grand View Research
ページ情報: 英文 100 Pages
納期: 2～10営業日
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  • 概要
  • 図表
  • 目次
概要

スカルプマッサージャー市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のスカルプマッサージャー市場は2024年から2030年にかけてCAGR 7.2%で成長し、2030年には12億9,000万米ドルに達する見込みです。

新興諸国における可処分所得の増加により、パーソナルケア機器の消費者層が拡大しています。eコマースとソーシャルメディアのインフルエンサーの台頭は、製品の発見と教育を容易にし、市場成長を促進しています。さらに、メンタルヘルスとホリスティック・ウェルネスへの関心の高まりが、スカルプマッサージャーをより広範なセルフケアの一環として位置づけています。ヘアケア・ブランドがスカルプマッサージャーを製品ラインに取り入れるなど、異業種間のコラボレーションも市場の追い風となっています。プロのサロンにおける頭皮治療の人気の高まりは、家庭用スカルプマッサージャーに対する消費者の認識と関心を高め、市場を総体的に前進させています。

頭皮マッサージは毛根への血液循環を改善し、発毛を促し、髪の太さを改善することが示されています。こうした意識の高まりが消費者の行動を変化させ、頭皮ケアを通常のヘアケア習慣に取り入れる人が増えています。さらに、顔の肌と同じように頭皮にも気を配るという、ヘアケアにおける「肌化」傾向の高まりが、スカルプマッサージャーの需要をさらに押し上げています。この動向により、頭皮にヘアトリートメントを均一に行き渡らせるレオノール・グレイル・マッサージング・スカルプ・ブラシのような、マッサージと製品塗布を組み合わせたより洗練された機器のイントロダクションが見られるようになった。

メーカー各社はこの動向に対応し、髪の健康をターゲットにした特別な機能を備えたスカルプマッサージャーを開発しています。例えば、HeetaやMaxsoftといったブランドは、頭皮の角質を除去し、蓄積物を取り除き、髪が成長するための健康的な環境を促進するように設計されたシリコン毛を持つスカルプマッサージャーを発売しています。BreoやHairMaxのような企業は、スマートフォンアプリに接続できるスマートスカルプマッサージャーを発表しており、ユーザーはマッサージ体験をカスタマイズしたり、使用状況を追跡したり、パーソナライズされた推奨情報を受け取ったりすることができます。これらのスマート・デバイスには、頭皮の状態を分析し、それに応じてマッサージの強さを調整できるセンサーが組み込まれていることが多いです。

スカルプマッサージャーに使用されている素材も革新的です。より衛生的で耐久性のある製品を作るために、医療用シリコーンや抗菌プラスチックなどの先進素材が使われています。例えば、Vegamour GRO Revitalizing Scalp Massagerは、頭皮にやさしく、お手入れが簡単な柔らかいシリコン毛を使用しています。

スカルプマッサージャー市場のハイライト

  • 電気式スカルプマッサージャーは、強度の調節、温熱療法、様々なマッサージモードなどの高度な機能により、2023年の売上シェア64.07%で市場を独占しました。これらの機器は、最小限の労力でリラクゼーションと治療効果を求めるユーザーに、ハンズフリーで便利なソリューションを提供します。
  • 2023年の市場シェアは家庭用が70.82%を占めたが、これは頭皮の健康に対する意識の高まりと、これらの機器を家庭で使用する利便性を反映しています。ストレスレベルの上昇やCOVID-19の流行の中、消費者はリラックスして健康を増進するための身近な方法を求め、スカルプマッサージャーのような家庭用ウェルネス製品の需要を押し上げています。
  • オフライン・チャネルは、スカルプマッサージャーの流通において優位を占めているため、2023年の売上高シェアは60.58%でした。専門店やスーパーマーケットを含むこれらのチャネルは、店頭での製品テストや即時入手といった、パーソナルケア製品にとって重要な利点を提供しています。店頭でのデモンストレーションやプロモーションは、消費者をさらに教育し、確立された小売ブランドへの信頼を活用して販売を促進します。
  • アジア太平洋地域は、人口の多さ、ヘアケアを重視する文化、可処分所得の増加を背景に、2023年の市場シェアの35.25%を占めています。都市化に伴う頭皮問題の高まりと、中国のような国々における強固な製造能力が、この地域の市場拡大と競争力のある価格設定に寄与しています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 スカルプマッサージャー市場の変数、動向、範囲

  • 市場系統の見通し
  • 浸透と成長の見込みマッピング
  • 業界バリューチェーン分析
    • 生のタイプの動向
    • 製造業と技術の動向
    • 販売/小売チャネル分析
    • 利益率分析
  • 市場力学
    • 市場 促進要因分析
    • 市場抑制要因分析
    • 市場機会
    • 市場の課題
  • 業界分析- ポーターのファイブフォース分析
  • 市場参入戦略

第4章 スカルプマッサージャー市場：消費者行動分析

  • 人口統計分析
  • 消費者の動向と嗜好
  • 購買行動に影響を与える要因
  • 消費者向けサービス導入動向
  • 主な観察と発見

第5章 スカルプマッサージャー市場：タイプ別推定・動向分析

  • スカルプマッサージャー市場、タイプ別：主なポイント
  • タイプ別変動分析と市場シェア、2023年と2030年
  • タイプ別、2018年-2030年

第6章 スカルプマッサージャー市場：最終用途別推定・動向分析

  • スカルプマッサージャー市場、最終用途別：主なポイント
  • 最終用途別変動分析と市場シェア、2023年と2030年
  • 最終用途別、2018年-2030年

第7章 スカルプマッサージャー市場：流通チャネル別推定・動向分析

  • スカルプマッサージャー市場、流通チャネル別：主なポイント
  • 流通チャネル別変動分析と市場シェア、2023年と2030年
  • 流通チャネル別、2018年-2030年

第8章 スカルプマッサージャー市場：地域別推定・動向分析

  • スカルプマッサージャー市場：地域別展望
  • 地域別変動分析と市場シェア、2023年と2030年
  • 地域別・国別、2018年～2030年
    • 北米
    • 欧州
    • アジア太平洋
    • 中南米
    • 中東・アフリカ

第9章 競合分析

  • 主要市場参入企業による最近の動向と影響分析
  • 企業分類
  • 参入企業の概要
  • 財務実績
  • 製品ベンチマーク
  • 企業市場シェア分析、2023年（％）
  • 企業ヒートマップ分析
  • 戦略マッピング
  • 企業プロファイル
    • Breo
    • Heeta
    • Vitagoods
    • FREATECH
    • Comfier
    • Scalp Spa
    • MaxKare
    • Ryoma
    • Manually AB
    • Body Back Company
図表

List of Tables

  • Table 1 Scalp massager market - Key market driver analysis
  • Table 2 Scalp massager market - Key market restraint analysis
  • Table 3 Scalp massager market estimates & forecast, by type (USD Million)
  • Table 4 Scalp massager market estimates & forecast, by end use (USD Million)
  • Table 5 Scalp massager market estimates & forecast, by distribution channel (USD Million)
  • Table 6 North America scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 7 North America scalp massager market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
  • Table 8 North America scalp massager market revenue estimates and forecast by end use, 2018 - 2030 (USD Million)
  • Table 9 North America scalp massager market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • Table 10 U.S. macro-economic outlay
  • Table 11 U.S. scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 12 U.S. scalp massager market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
  • Table 13 U.S. scalp massager market revenue estimates and forecast by end use, 2018 - 2030 (USD Million)
  • Table 14 U.S. scalp massager market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • Table 15 Canada macro-economic outlay
  • Table 16 Canada scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 17 Canada scalp massager market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
  • Table 18 Canada scalp massager market revenue estimates and forecast by end use, 2018 - 2030 (USD Million)
  • Table 19 Canada scalp massager market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • Table 20 Mexico macro-economic outlay
  • Table 21 Mexico scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 22 Mexico scalp massager market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
  • Table 23 Mexico scalp massager market revenue estimates and forecast by end use, 2018 - 2030 (USD Million)
  • Table 24 Mexico scalp massager market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • Table 25 Europe scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 26 Europe scalp massager market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
  • Table 27 Europe scalp massager market revenue estimates and forecast by end use, 2018 - 2030 (USD Million)
  • Table 28 Europe scalp massager market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • Table 29 UK macro-economic outlay
  • Table 30 UK scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 31 UK scalp massager market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
  • Table 32 UK scalp massager market revenue estimates and forecast by end use, 2018 - 2030 (USD Million)
  • Table 33 UK scalp massager market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • Table 34 Germany macro-economic outlay
  • Table 35 Germany scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 36 Germany scalp massager market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
  • Table 37 Germany scalp massager market revenue estimates and forecast by end use, 2018 - 2030 (USD Million)
  • Table 38 Germany scalp massager market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • Table 39 France macro-economic outlay
  • Table 40 France scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 41 France scalp massager market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
  • Table 42 France scalp massager market revenue estimates and forecast by end use, 2018 - 2030 (USD Million)
  • Table 43 France scalp massager market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • Table 44 Italy macro-economic outlay
  • Table 45 Italy scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 46 Italy scalp massager market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
  • Table 47 Italy scalp massager market revenue estimates and forecast by end use, 2018 - 2030 (USD Million)
  • Table 48 Italy scalp massager market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • Table 49 Spain macro-economic outlay
  • Table 50 Spain scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 51 Spain scalp massager market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
  • Table 52 Spain scalp massager market revenue estimates and forecast by end use, 2018 - 2030 (USD Million)
  • Table 53 Spain scalp massager market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • Table 54 Asia Pacific scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 55 Asia Pacific scalp massager market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
  • Table 56 Asia Pacific scalp massager market revenue estimates and forecast by end use, 2018 - 2030 (USD Million)
  • Table 57 Asia Pacific scalp massager market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • Table 58 China macro-economic outlay
  • Table 59 China scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 60 China scalp massager market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
  • Table 61 China scalp massager market revenue estimates and forecast by end use, 2018 - 2030 (USD Million)
  • Table 62 China scalp massager market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • Table 63 Japan macro-economic outlay
  • Table 64 Japan scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 65 Japan scalp massager market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
  • Table 66 Japan scalp massager market revenue estimates and forecast by end use, 2018 - 2030 (USD Million)
  • Table 67 Japan scalp massager market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • Table 68 India macro-economic outlay
  • Table 69 India scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 70 India scalp massager market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
  • Table 71 India scalp massager market revenue estimates and forecast by end use, 2018 - 2030 (USD Million)
  • Table 72 India scalp massager market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • Table 73 Australia macro-economic outlay
  • Table 74 New Zealand macro-economic outlay
  • Table 75 Australia & New Zealand scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 76 Australia & New Zealand scalp massager market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
  • Table 77 Australia & New Zealand scalp massager market revenue estimates and forecast by end use, 2018 - 2030 (USD Million)
  • Table 78 Australia & New Zealand scalp massager market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • Table 79 South Korea macro-economic outlay
  • Table 80 South Korea scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 81 South Korea scalp massager market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
  • Table 82 South Korea scalp massager market revenue estimates and forecast by end use, 2018 - 2030 (USD Million)
  • Table 83 South Korea scalp massager market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • Table 84 Central & South America scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 85 Central & South America scalp massager market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
  • Table 86 Central & South America scalp massager market revenue estimates and forecast by end use, 2018 - 2030 (USD Million)
  • Table 87 Central & South America scalp massager market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • Table 88 Brazil macro-economic outlay
  • Table 89 Brazil scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 90 Brazil scalp massager market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
  • Table 91 Brazil scalp massager market revenue estimates and forecast by end use, 2018 - 2030 (USD Million)
  • Table 92 Brazil scalp massager market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • Table 93 Middle East & Africa scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 94 Middle East & Africa scalp massager market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
  • Table 95 Middle East & Africa scalp massager market revenue estimates and forecast by end use, 2018 - 2030 (USD Million)
  • Table 96 Middle East & Africa scalp massager market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • Table 97 UAE macro-economic outlay
  • Table 98 UAE scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 99 UAE scalp massager market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
  • Table 100 UAE scalp massager market revenue estimates and forecast by end use, 2018 - 2030 (USD Million)
  • Table 101 UAE scalp massager market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • Table 102 Recent developments & impact analysis, by key market participants
  • Table 103 Company market share, 2023
  • Table 104 Company heat map analysis
  • Table 105 Companies undergoing key strategies

List of Figures

  • Figure 1. Scalp massager market segmentation
  • Figure 2. Information procurement
  • Figure 3. Primary research pattern
  • Figure 4. Primary research approaches
  • Figure 5. Primary research process
  • Figure 6. Market snapshot
  • Figure 7. Type snapshot
  • Figure 8. End Use snapshot
  • Figure 9. Distribution channel snapshot
  • Figure 10. Regional snapshot
  • Figure 11. Competitive landscape snapshot
  • Figure 12. Global hair & scalp care market size (USD Million)
  • Figure 13. Scalp massager market size, 2018 to 2030 (USD Million)
  • Figure 14. Scalp massager market: Penetration & growth prospect mapping
  • Figure 15. Scalp massager market: Value chain analysis
  • Figure 16. Scalp massager market: Profit margin analysis
  • Figure 17. Scalp massager market: Market dynamics
  • Figure 18. Scalp massager market: Porter's five forces analysis
  • Figure 19. Factors influencing buying decisions for scalp massager
  • Figure 20. Scalp massager market, by type: Key Takeaways
  • Figure 21. Scalp massager market: Type movement analysis, 2023 & 2030 (%)
  • Figure 22. Electric scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Figure 23. Manual scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Figure 24. Scalp massager market, by end use: Key Takeaways
  • Figure 25. Scalp massager market: End use movement analysis, 2023 & 2030 (%)
  • Figure 26. Scalp massager market estimates and forecast, by household use, 2018 - 2030 (USD Million)
  • Figure 27. Scalp massager market estimates and forecast, by commercial use, 2018 - 2030 (USD Million)
  • Figure 28. Scalp massager market, by distribution channel: Key Takeaways
  • Figure 29. Scalp massager market: Distribution channel movement analysis, 2023 & 2030 (%)
  • Figure 30. Scalp massager market estimates and forecast through Offline, 2018 - 2030 (USD Million)
  • Figure 31. Scalp massager market estimates and forecast through Online, 2018 - 2030 (USD Million)
  • Figure 32. Scalp massager market: Regional outlook, 2023 & 2030, (USD Million)
  • Figure 33. Regional marketplace: Key takeaways
  • Figure 34. North America scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Figure 35. U.S. scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Figure 36. Canada scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Figure 37. Mexico scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Figure 38. Europe scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Figure 39. Germany scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Figure 40. UK scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Figure 41. France scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Figure 42. Italy scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Figure 43. Spain scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Figure 44. Asia Pacific scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Figure 45. China scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Figure 46. Japan scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Figure 47. India scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Figure 48. Australia & New Zealand scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Figure 49. South Korea scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Figure 50. Central & South America scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Figure 51. Brazil scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Figure 52. Middle East & Africa scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Figure 53. UAE scalp massager market estimates and forecast, 2018 - 2030 (USD Million)
  • Figure 54. Key company categorization
  • Figure 55. Company market share analysis, 2023
  • Figure 56. Strategic framework of scalp massager market
目次
Product Code: GVR-4-68040-369-8

Scalp Massager Market Growth & Trends:

The global scalp massager market is expected to reach USD 1.29 billion by 2030, growing at a CAGR of 7.2% from 2024 to 2030, according to a new report by Grand View Research, Inc. Increasing disposable incomes in developing countries have expanded the consumer base for personal care devices. The rise of e-commerce and social media influencers has facilitated product discovery and education, driving market growth. In addition, the expanding focus on mental health and holistic wellness has positioned scalp massagers as part of a broader self-care regimen. The market has also benefited from cross-industry collaborations, with haircare brands incorporating scalp massagers into their product lines. The growing popularity of scalp treatments in professional salons has increased consumer awareness and interest in at-home scalp massage devices, collectively propelling the market forward.

Scalp massage has been shown to improve blood circulation to the hair follicles, stimulating hair growth and improving hair thickness. This growing awareness has shifted consumer behavior, with more people incorporating scalp care into their regular hair care routines. Moreover, the rise of the "skinification" trend in hair care, where consumers treat their scalp with the same attention as their facial skin, has further boosted the demand for scalp massagers. This trend has seen the introduction of more sophisticated devices that combine massage with product application, such as the Leonor Greyl Massaging Scalp Brush, which helps to distribute hair treatments evenly across the scalp.

Manufacturers have responded to this trend by developing scalp massagers with specific features targeting hair health. For example, brands like Heeta and Maxsoft have introduced scalp massagers with silicone bristles designed to exfoliate the scalp and remove buildup, promoting a healthier environment for hair growth. Companies like Breo and HairMax have introduced smart scalp massagers that can connect to smartphone apps, allowing users to customize their massage experience, track usage, and receive personalized recommendations. These smart devices often incorporate sensors that can analyze scalp conditions and adjust the massage intensity accordingly.

Another area of innovation is in the materials used in scalp massagers. Advanced materials like medical-grade silicone and antimicrobial plastics are being used to create more hygienic and durable products. For instance, the Vegamour GRO Revitalizing Scalp Massager uses soft silicone bristles that are gentle on the scalp and easy to clean.

Scalp Massager Market Report Highlights:

  • Electric scalp massagers dominated the market with a 64.07% revenue share in 2023, driven by their advanced features like adjustable intensity, heat therapy, and various massage modes. These devices provide a hands-free and convenient solution for users seeking relaxation and therapeutic benefits with minimal effort
  • Household use accounted for 70.82% of the market share in 2023, reflecting increasing awareness of scalp health and the convenience of using these devices at home. Amidst rising stress levels and the COVID-19 pandemic, consumers sought accessible ways to relax and improve well-being, boosting demand for home-use wellness products like scalp massagers
  • Offline channels held a 60.58% revenue share in 2023 due to their dominance in distributing scalp massagers. These channels, including specialty stores and supermarkets, offer benefits like in-store product testing and immediate availability, which are crucial for personal care items. In-store demonstrations and promotions further educate consumers and drive sales, leveraging trust in established retail brands
  • The Asia Pacific region held 35.25% of the market share in 2023, driven by its large population, cultural emphasis on hair care, and increasing disposable incomes. Growing urbanization-related scalp issues and robust manufacturing capabilities in countries like China contribute to the region's market expansion and competitive pricing

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Types & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Type Outlook
  • 2.3. End Use Outlook
  • 2.4. Distribution Channel Outlook
  • 2.5. Competitive Landscape Outlook

Chapter 3. Scalp Massager Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Raw Type Trends
    • 3.3.2. Manufacturing and Technology Trends
    • 3.3.3. Sales/ Retail Channel Analysis
    • 3.3.4. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Market Opportunities
    • 3.4.4. Market Challenges
  • 3.5. Industry Analysis - Porter's Five Forces Analysis
  • 3.6. Market Entry Strategies

Chapter 4. Scalp Massager Market: Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends & Preferences
  • 4.3. Factors Influencing Buying Behavior
  • 4.4. Consumer Service Adoption Trends
  • 4.5. Key Observations & Findings

Chapter 5. Scalp Massager Market: Type Estimates & Trend Analysis

  • 5.1. Scalp Massager Market, by Type: Key Takeaways
  • 5.2. Type Movement Analysis & Market Share, 2023 & 2030
  • 5.3. Market Estimates & Forecasts, by Type, 2018 - 2030 (USD Million)
    • 5.3.1. Electric
      • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.3.2. Manual
      • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Scalp Massager Market: End Use Estimates & Trend Analysis

  • 6.1. Scalp Massager Market, by End Use: Key Takeaways
  • 6.2. End Use Movement Analysis & Market Share, 2023 & 2030
  • 6.3. Market Estimates & Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 6.3.1. Household
      • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.2. Commercial
      • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Scalp Massager Market: Distribution Channel Estimates & Trend Analysis

  • 7.1. Scalp Massager Market, by Distribution Channel: Key Takeaways
  • 7.2. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
  • 7.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
    • 7.3.1. Offline
      • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.2. Online
      • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Scalp Massager Market: Regional Estimates & Trend Analysis

  • 8.1. Scalp Massager Market: Regional Outlook
  • 8.2. Regional Movement Analysis & Market Share, 2023 & 2030
  • 8.3. Market Estimates & Forecasts, by Region & Country, 2018 - 2030 (USD Million)
    • 8.3.1. North America
      • 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 8.3.1.2. U.S.
      • 8.3.1.2.1. Key country dynamics
      • 8.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 8.3.1.3. Canada
      • 8.3.1.3.1. Key country dynamics
      • 8.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 8.3.1.4. Mexico
      • 8.3.1.4.1. Key country dynamics
      • 8.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.2. Europe
      • 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 8.3.2.2. Germany
      • 8.3.2.2.1. Key country dynamics
      • 8.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 8.3.2.3. UK
      • 8.3.2.3.1. Key country dynamics
      • 8.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 8.3.2.4. France
      • 8.3.2.4.1. Key country dynamics
      • 8.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 8.3.2.5. Italy
      • 8.3.2.5.1. Key country dynamics
      • 8.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 8.3.2.6. Spain
      • 8.3.2.6.1. Key country dynamics
      • 8.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.3. Asia Pacific
      • 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 8.3.3.2. China
      • 8.3.3.2.1. Key country dynamics
      • 8.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 8.3.3.3. India
      • 8.3.3.3.1. Key country dynamics
      • 8.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 8.3.3.4. Japan
      • 8.3.3.4.1. Key country dynamics
      • 8.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 8.3.3.5. Australia & New Zealand
      • 8.3.3.5.1. Key country dynamics
      • 8.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 8.3.3.6. South Korea
      • 8.3.3.6.1. Key country dynamics
      • 8.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.4. Central & South America
      • 8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 8.3.4.2. Brazil
      • 8.3.4.2.1. Key country dynamics
      • 8.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.5. Middle East & Africa
      • 8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 8.3.5.2. UAE
      • 8.3.5.2.1. Key country dynamics
      • 8.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 9. Competitive Analysis

  • 9.1. Recent Developments & Impact Analysis, by Key Market Participants
  • 9.2. Company Categorization
  • 9.3. Participant's Overview
  • 9.4. Financial Performance
  • 9.5. Product Benchmarking
  • 9.6. Company Market Share Analysis, 2023 (%)
  • 9.7. Company Heat Map Analysis
  • 9.8. Strategy Mapping
  • 9.9. Company Profiles
    • 9.9.1. Breo
      • 9.9.1.1. Company Overview
      • 9.9.1.2. Financial Performance
      • 9.9.1.3. Product Portfolios
      • 9.9.1.4. Strategic Initiatives
    • 9.9.2. Heeta
      • 9.9.2.1. Company Overview
      • 9.9.2.2. Financial Performance
      • 9.9.2.3. Product Portfolios
      • 9.9.2.4. Strategic Initiatives
    • 9.9.3. Vitagoods
      • 9.9.3.1. Company Overview
      • 9.9.3.2. Financial Performance
      • 9.9.3.3. Product Portfolios
      • 9.9.3.4. Strategic Initiatives
    • 9.9.4. FREATECH
      • 9.9.4.1. Company Overview
      • 9.9.4.2. Financial Performance
      • 9.9.4.3. Product Portfolios
      • 9.9.4.4. Strategic Initiatives
    • 9.9.5. Comfier
      • 9.9.5.1. Company Overview
      • 9.9.5.2. Financial Performance
      • 9.9.5.3. Product Portfolios
      • 9.9.5.4. Strategic Initiatives
    • 9.9.6. Scalp Spa
      • 9.9.6.1. Company Overview
      • 9.9.6.2. Financial Performance
      • 9.9.6.3. Product Portfolios
      • 9.9.6.4. Strategic Initiatives
    • 9.9.7. MaxKare
      • 9.9.7.1. Company Overview
      • 9.9.7.2. Financial Performance
      • 9.9.7.3. Product Portfolios
      • 9.9.7.4. Strategic Initiatives
    • 9.9.8. Ryoma
      • 9.9.8.1. Company Overview
      • 9.9.8.2. Financial Performance
      • 9.9.8.3. Product Portfolios
      • 9.9.8.4. Strategic Initiatives
    • 9.9.9. Manually AB
      • 9.9.9.1. Company Overview
      • 9.9.9.2. Financial Performance
      • 9.9.9.3. Product Portfolios
      • 9.9.9.4. Strategic Initiatives
    • 9.9.10. Body Back Company
      • 9.9.10.1. Company Overview
      • 9.9.10.2. Financial Performance
      • 9.9.10.3. Product Portfolios
      • 9.9.10.4. Strategic Initiatives