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オーツ麦の市場規模、シェア、動向分析レポート：タイプ別、用途別、流通チャネル別、地域別、セグメント予測、2024年～2030年

Oats Market Size, Share & Trends Analysis Report By Type (Whole Oats, Rolled Oats), By Application (Food & Beverages, Animal Feed), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

出版日
ページ情報
英文 107 Pages
納期
2～10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=143.57円
オーツ麦の市場規模、シェア、動向分析レポート：タイプ別、用途別、流通チャネル別、地域別、セグメント予測、2024年～2030年
出版日: 2024年07月03日
発行: Grand View Research
ページ情報: 英文 107 Pages
納期: 2～10営業日
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  • 概要
  • 図表
  • 目次
概要

オーツ麦市場の成長と動向：

世界のオーツ麦市場規模は2030年までに82億4,000万米ドルに達し、2024年から2030年までのCAGRは7.0％で成長すると予測されます。

オーツ麦市場は、消費者の健康と栄養に対する意識の高まりに牽引されて大きく拡大しています。オーツ麦は食物繊維を多く含み、体重管理や心臓の健康に役立つ可能性があるため、健康的な食品として認識されています。グルテンフリーであることから、食事制限のある人々にも人気があり、グルテンフリーのオーツ麦ベースの製品の需要に貢献しています。

乳製品の代替品としてのオートミルクを含め、オーツ麦は様々な料理用途に汎用性があるため、特に植物ベースの食生活において人気がさらに高まっています。オーツ麦の利便性と迅速な調理は、多忙なライフスタイルの個人にとって理想的な選択肢であり、環境への影響が比較的少ないことから持続可能性への嗜好にも合致しています。便利で簡単に手に入る食品オプションに対する消費者の嗜好は、オーツ麦市場を強化しています。特にロールド・オーツ麦は、短時間で調理でき、様々な食事の準備に適しているため、利便性が最優先される多忙なライフスタイルに対応しています。スーパーマーケットやハイパーマーケットでオーツ麦製品が広く販売されていることも市場拡大を後押ししています。

一方、雑穀製品は、タンパク質、食物繊維、ビタミン、ミネラルを含む卓越した栄養価で消費者の関心を集めています。グルテンフリーでアレルゲンになりにくいという雑穀の性質は、食事に敏感な人々にも魅力的です。雑穀の文化的・伝統的意義が再発見され、気候変動への耐性や政府による栽培・消費支援が加わったことで、雑穀の人気が再び高まっています。これらの主な促進要因と動向は、より健康的で持続可能な、文化的に意義のある食品を選択しようという広範なシフトを反映しており、オーツ麦と雑穀の両市場の成長を下支えしています。

オーツ麦市場のハイライト

  • ロールドオーツは汎用性が高く調理が簡単なため、2023年の売上シェアは39.7%。朝食用シリアル、焼き菓子、スナック菓子に人気があり、短時間で調理でき、栄養価を保持します。
  • 2023年には動物飼料が48.3%で最大のシェアを占めたが、これはオーツ麦が馬や家禽などの家畜用に高い栄養価を含んでいることによる。費用対効果が高く栄養価の高いオーツ麦は、栽培が容易で農業需要が旺盛なことから農家に支持されています。
  • スーパーマーケットとハイパーマーケットは2023年に市場の44.9%を占め、幅広い種類のオーツ麦製品を一箇所で提供しています。これらは利便性、選択肢、競争力のある価格を提供し、予算に見合ったものから高級健康食品まで多様な消費者の嗜好にアピールしています。
  • 2023年の世界のオーツ麦市場は欧州が支配的でした。市場の主な促進要因は、オーツ麦の健康効果に対する認識が高まっていることです。オーツ麦は食物繊維、タンパク質、その他の必須栄養素の豊富な供給源であり、健康維持に理想的な食品です。消費者の健康志向が高まるにつれ、栄養価が高く利便性の高い製品への需要が高まっており、オーツ麦はこの需要に完璧に合致しています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 オーツ麦の変数、動向、範囲

  • 市場系統の見通し
  • 業界バリューチェーン分析
    • 原材料の見通し
    • 製造業と技術の展望
    • 利益率分析
  • 市場力学
    • 市場 促進要因分析
    • 市場抑制要因分析
    • 市場機会
    • 市場の課題
  • 業界分析- ポーターのファイブフォース分析
  • 市場参入戦略

第4章 消費者行動分析

  • 消費者の動向と嗜好
  • 購入決定に影響を与える要因
  • 消費者製品の採用
  • 主な観察と発見

第5章 オーツ麦：タイプ別推定・動向分析

  • タイプ別変動分析と市場シェア、2023年と2030年
  • 全粒オーツ麦
    • 全粒オーツ麦市場推計・予測、2018年-2030年
  • ロールドオーツ
    • ロールドオーツ市場推計・予測、2018年-2030年
  • スチールカット
    • スチールカット市場推計・予測、2018年-2030年
  • インスタントオーツ麦
    • インスタントオーツ麦市場推計・予測、2018年-2030年
  • その他
    • その他市場推計・予測、2018年-2030年

第6章 オーツ麦：用途別推定・動向分析

  • 用途別変動分析と市場シェア、2023年と2030年
  • 飲食品
    • 飲食品用途別、2018年-2030年
  • 動物飼料
    • 動物飼料用途別、2018年-2030年
  • パーソナルケアと化粧品
    • パーソナルケアと化粧品別、2018年-2030年
  • その他
    • その他の用途別、2018年-2030年

第7章 オーツ麦市場：地域別推定・動向分析

  • 地域別変動分析と市場シェア、2023年と2030年
  • 北米
    • 市場推計・予測、2018年-2030年
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • 市場推計・予測、2018年-2030年
    • ドイツ
    • 英国
    • フランス
    • スペイン
    • イタリア
    • ロシア
  • アジア太平洋
    • 市場推計・予測、2018年-2030年
    • 中国
    • インド
    • 日本
    • インドネシア
    • オーストラリアとニュージーランド
  • 中南米
    • 市場推計・予測、2018年-2030年
    • ブラジル
  • 中東・アフリカ
    • 市場推計・予測、2018年-2030年
    • 南アフリカ

第8章 競合分析

  • 主要市場参入企業による最近の動向と影響分析
  • 企業分類
  • 参入企業の概要
  • 財務実績
  • タイプベンチマーク
  • 企業市場シェア分析、2023年（％）
  • 企業ヒートマップ分析
  • 戦略マッピング
  • 主要企業のリスト
    • Quaker Oats Company
    • Morning Foods
    • General Mills
    • Richardson International
    • Grain Millers
    • Avena Foods
    • Blue Lake Milling
    • B&G Foods, Inc.
    • The Kellogg Company
    • Marico Limited
図表

List of Tables

  • 1. Oats market - Key market driver analysis
  • 2. Oats market - Key market restraint analysis
  • 3. Oats market estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 4. Whole oats market estimates and forecast, 2018 - 2030 (USD Million)
  • 5. Rolled oats market estimates and forecast, 2018 - 2030 (USD Million)
  • 6. Steel cut oats market estimates and forecast, 2018 - 2030 (USD Million)
  • 7. Instant oats market estimates and forecast, 2018 - 2030 (USD Million)
  • 8. Other oats market estimates and forecast, 2018 - 2030 (USD Million)
  • 9. Oats market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • 10. Oats market estimates and forecast, by food & beverage, 2018 - 2030 (USD Million)
  • 11. Oats market estimates and forecast, by animal feed, 2018 - 2030 (USD Million)
  • 12. Oats market estimates and forecast, by personal care and cosmetics, 2018 - 2030 (USD Million)
  • 13. Oats market estimates and forecast, by other application, 2018 - 2030 (USD Million)
  • 14. Oats market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 15. Oats market estimates and forecast, through supermarkets/hypermarkets, 2018 - 2030 (USD Million)
  • 16. Oats market estimates and forecast, through convenience stores, 2018 - 2030 (USD Million)
  • 17. Oats market estimates and forecast, through grocery stores, 2018 - 2030 (USD Million)
  • 18. Oats market estimates and forecast, through online channel, 2018 - 2030 (USD Million)
  • 19. Oats market estimates and forecast, through other channels, 2018 - 2030 (USD Million)
  • 20. North America oats market estimates and forecast, 2018 - 2030 (USD Million)
  • 21. North America oats market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 22. North America oats market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
  • 23. North America oats market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 24. U.S. macro-economic outlay
  • 25. U.S. oats market estimates and forecast, 2018 - 2030 (USD Million)
  • 26. U.S. oats market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 27. U.S. oats market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
  • 28. U.S. oats market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 29. Canada macro-economic outlay
  • 30. Canada oats market estimates and forecast, 2018 - 2030 (USD Million)
  • 31. Canada oats market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 32. Canada oats market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
  • 33. Canada oats market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 34. Mexico macro-economic outlay
  • 35. Mexico oats market estimates and forecast, 2018 - 2030 (USD Million)
  • 36. Mexico oats market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 37. Mexico oats market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
  • 38. Mexico oats market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 39. Europe oats market estimates and forecast, 2018 - 2030 (USD Million)
  • 40. Europe oats market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 41. Europe oats market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
  • 42. Europe oats market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 43. Germany macro-economic outlay
  • 44. Germany oats market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 45. Germany oats market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
  • 46. Germany oats market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 47. UK macro-economic outlay
  • 48. UK oats market estimates and forecast, 2018 - 2030 (USD Million)
  • 49. UK oats market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 50. UK oats market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
  • 51. UK oats market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 52. Spain macro-economic outlay
  • 53. Spain oats market estimates and forecast, 2018 - 2030 (USD Million)
  • 54. Spain oats market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 55. Spain oats market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
  • 56. Spain oats market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 57. Italy macro-economic outlay
  • 58. Italy oats market estimates and forecast, 2018 - 2030 (USD Million)
  • 59. Italy oats market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 60. Italy oats market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
  • 61. Italy oats market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 62. France macro-economic outlay
  • 63. France oats market estimates and forecast, 2018 - 2030 (USD Million)
  • 64. France oats market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 65. France oats market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
  • 66. France oats market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 67. Asia Pacific oats market estimates and forecast, 2018 - 2030 (USD Million)
  • 68. Asia Pacific oats market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 69. Asia Pacific oats market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
  • 70. Asia Pacific oats market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 71. China macro-economic outlay
  • 72. China oats market estimates and forecast, 2018 - 2030 (USD Million)
  • 73. China oats market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 74. China oats market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
  • 75. China oats market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 76. India macro-economic outlay
  • 77. India oats market estimates and forecast, 2018 - 2030 (USD Million)
  • 78. India oats market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 79. India oats market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
  • 80. India oats market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 81. Japan macro-economic outlay
  • 82. Japan oats market estimates and forecast, 2018 - 2030 (USD Million)
  • 83. Japan oats market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 84. Japan oats market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
  • 85. Japan oats market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 86. Indonesia macro-economic outlay
  • 87. Indonesia oats market estimates and forecast, 2018 - 2030 (USD Million)
  • 88. Indonesia oats market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 89. Indonesia oats market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
  • 90. Indonesia oats market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 91. Australia & New Zealand macro-economic outlay
  • 92. Australia & New Zealand oats market estimates and forecast, 2018 - 2030 (USD Million)
  • 93. Australia & New Zealand oats market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 94. Australia & New Zealand oats market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
  • 95. Australia & New Zealand oats market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 96. Central & South America oats market estimates and forecast, 2018 - 2030 (USD Million)
  • 97. Central & South America oats market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 98. Central & South America oats market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
  • 99. Central & South America oats market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 100. Brazil macro-economic outlay
  • 101. Brazil oats market estimates and forecast, 2018 - 2030 (USD Million)
  • 102. Brazil oats market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 103. Brazil oats market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
  • 104. Brazil oats market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 105. Middle East & Africa oats market estimates and forecast, 2018 - 2030 (USD Million)
  • 106. Middle East & Africa oats market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 107. Middle East & Africa oats market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
  • 108. Middle East & Africa oats market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
  • 109. South Africa oats market estimates and forecast, 2018 - 2030 (USD Million)
  • 110. South Africa oats market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
  • 111. South Africa oats market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
  • 112. South Africa oats market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Information procurement
  • Fig. 2 Primary research pattern
  • Fig. 3 Primary research approaches
  • Fig. 4 Primary research process
  • Fig. 5 Market Snapshot
  • Fig. 6 Segment Snapshot
  • Fig. 7 Segment Snapshot
  • Fig. 8 Competitive Landscape Snapshot
  • Fig. 9 Oats market size, 2018 to 2030 (USD Billion)
  • Fig. 10 Oats market: Value chain analysis
  • Fig. 11 Oats market: Profit - margin analysis
  • Fig. 12 Oats market: Dynamics
  • Fig. 13 Oats market: Porter's five forces analysis
  • Fig. 14 Factors affecting buying decisions for oats
  • Fig. 15 Oats market, by type: Key takeaways
  • Fig. 16 Oats market, by type: Market share, 2023 & 2030
  • Fig. 17 Type market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 18 Whole oats market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 19 Rolled oats market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 20 Steel cut market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 21 Instant oats market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 22 Others market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 23 Oats market, by application: Key takeaways
  • Fig. 24 Oats market, by application: Market share, 2023 & 2030
  • Fig. 25 Oats market estimates and forecast, by food & beverage, 2018 - 2030 (USD Million)
  • Fig. 26 Oats market estimates and forecast, by animal feed, 2018 - 2030 (USD Million)
  • Fig. 27 Oats market estimates and forecast, by personal care and cosmetics, 2018 - 2030 (USD Million)
  • Fig. 28 Oats market estimates and forecast, by other application, 2018 - 2030 (USD Million)
  • Fig. 29 Oats market, by distribution channel: Key takeaways
  • Fig. 30 Oats market, by distribution channel: Market share, 2023 & 2030
  • Fig. 31 Oats market estimates and forecast, through supermarkets/hypermarkets, 2018 - 2030 (USD Million)
  • Fig. 32 Oats market estimates and forecast, through convenience stores, 2018 - 2030 (USD Million)
  • Fig. 33 Oats market estimates and forecast, through grocery stores, 2018 - 2030 (USD Million)
  • Fig. 34 Oats market estimates and forecast, through online channel, 2018 - 2030 (USD Million)
  • Fig. 35 Oats market estimates and forecast, through other channels, 2018 - 2030 (USD Million)
  • Fig. 36 Oats market revenue, by region, 2023 & 2030 (USD Billion)
  • Fig. 37 Regional marketplace: Key takeaways
  • Fig. 38 Regional marketplace: Key takeaways
  • Fig. 39 North America Oats market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 40 U.S. oats market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 41 Canada oats market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 42 Mexico oats market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 43 Europe oats market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 44 UK oats market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 45 Germany oats market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 46 France oats market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 47 Spain oats market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 48 Italy oats market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 49 Russia oats market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 50 Asia Pacific oats market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 51 China oats market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 52 Japan oats market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 53 India oats market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 54 Indonesia oats market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 55 Australia & New Zealand oats market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 56 Central & South America oats market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 57 Brazil oats market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 58 Middle East & Africa oats market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 59 South Africa oats market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 60 Key company categorization
  • Fig. 61 Company market share analysis, 2023
目次
Product Code: GVR-4-68040-325-9

Oats Market Growth & Trends:

The global oats market size is expected to reach USD 8.24 billion by 2030 and grow at a CAGR of 7.0% from 2024 to 2030. The market for oats is experiencing significant expansion driven by a growing awareness of health and nutrition among consumers. Oats are recognized as a healthy food choice due to their high fiber content and potential benefits in weight management and heart health. Their gluten-free nature has made them popular among individuals with dietary restrictions, contributing to the demand for gluten-free oat-based products.

The versatility of oats in various culinary applications, including oat milk as a dairy alternative, has further propelled their popularity, especially in plant-based diets. Oats' convenience and quick preparation make them an ideal choice for individuals with busy lifestyles, and their comparatively lower environmental impact aligns with sustainability preferences. Consumer preferences for convenient and easily accessible food options bolster the oats market. Rolled oats, in particular, are favored for their quick cooking time and suitability for various meal preparations, catering to busy lifestyles where convenience is paramount. The widespread availability of oat products in supermarkets and hypermarkets further supports market expansion, offering consumers a wide selection under one roof and facilitating bulk purchases at competitive prices.

On the other hand, millet products have gained consumer interest for their exceptional nutritional value, including proteins, dietary fiber, vitamins, and minerals. The gluten-free and allergen-friendly nature of millets appeals to those with dietary sensitivities. Rediscovery of millets' cultural and traditional significance, coupled with their climate resilience and government support for cultivation and consumption, has led to a resurgence in their popularity. These key drivers and trends reflect a broader shift towards healthier, more sustainable, and culturally significant food choices, underpinning the growth of both the oat and millet markets.

In May 2021, General Mills, Inc. is expanding its product offerings by introducing a new line of Big G Instant Oatmeals featuring some of their beloved ready-to-eat cereals. These Big G Instant Oatmeals will come in a variety of flavors, including Lucky Charms, Cinnamon Toast Crunch, Trix, and Cocoa Puffs.

Oats Market Report Highlights:

  • Rolled oats accounted for 39.7% revenue share in 2023 due to their versatility and ease of preparation. They're popular in breakfast cereals, baked goods, and snacks, offering quick cooking and retaining nutritional value
  • Animal feed had the largest share at 48.3% in 2023, driven by oats' high nutrient content for livestock such as horses and poultry. Cost-effective and nutritious, oats are favored by farmers for their ease of cultivation and robust demand in agriculture
  • Supermarkets and hypermarkets held 44.9% of the market in 2023, offering a wide range of oat products in one place. They provide convenience, choice, and competitive pricing, appealing to diverse consumer preferences from budget-friendly to premium health products
  • Europe dominated the global oats market in 2023. The primary driver of the market is the increasing awareness of the health benefits of oats. Oats are a rich source of fiber, protein, and other essential nutrients, making them an ideal food for maintaining good health. As consumers become more health-conscious, there is a growing demand for products that are both nutritious and convenient, and oats fit this demand perfectly

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Type Outlook
  • 2.3. Application Outlook
  • 2.4. Distribution Channel Outlook
  • 2.5. Regional Outlook
  • 2.6. Competition Outlook

Chapter 3. Oats Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
    • 3.2.1. Raw Material Outlook
    • 3.2.2. Manufacturing and Technology Outlook
    • 3.2.3. Profit Margin Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Market Opportunities
    • 3.3.4. Market Challenges
  • 3.4. Industry Analysis - Porter's Five Forces Analysis
  • 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Product Adoption
  • 4.4. Key Observations & Findings

Chapter 5. Oats: Type Estimates & Trend Analysis

  • 5.1. Type Movement Analysis & Market Share, 2023 & 2030
  • 5.2. Whole Oats
    • 5.2.1. Whole oats market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3. Rolled Oats
    • 5.3.1. Rolled oats market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.4. Steel cut
    • 5.4.1. Steel cut market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.5. Instant oats
    • 5.5.1. Rolled oats market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.6. Others
    • 5.6.1. Others market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Oats: Application Estimates & Trend Analysis

  • 6.1. Application Movement Analysis & Market Share, 2023 & 2030
  • 6.2. Food & Beverage
    • 6.2.1. Oats market estimates and forecast, by food & beverage application, 2018 - 2030 (USD Billion)
  • 6.3. Animal Feed
    • 6.3.1. Oats market estimates and forecast, by animal feed application, 2018 - 2030 (USD Billion)
  • 6.4. Personal Care and Cosmetics
    • 6.4.1. Animal Feed market estimates and forecast, by personal care and cosmetics, 2018 - 2030 (USD Billion)
  • 6.5. Others
    • 6.5.1. Oats market estimates and forecast, by other application, 2018 - 2030 (USD Billion)

Chapter 7. Oats Market: Regional Estimates & Trend Analysis

  • 7.1. Regional Movement Analysis & Market Share, 2023 & 2030
  • 7.2. North America
    • 7.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.2.2. U.S.
      • 7.2.2.1. Key country dynamics
      • 7.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.2.3. Canada
      • 7.2.3.1. Key country dynamics
      • 7.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.2.4. Mexico
      • 7.2.4.1. Key country dynamics
      • 7.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3. Europe
    • 7.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.3.2. Germany
      • 7.3.2.1. Key country dynamics
      • 7.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.3.3. U.K.
      • 7.3.3.1. Key country dynamics
      • 7.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.3.4. France
      • 7.3.4.1. Key country dynamics
      • 7.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.3.5. Spain
      • 7.3.5.1. Key country dynamics
      • 7.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.3.6. Italy
      • 7.3.6.1. Key country dynamics
      • 7.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.3.7. Russia
      • 7.3.7.1. Key country dynamics
      • 7.3.7.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.4. Asia Pacific
    • 7.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.4.2. China
      • 7.4.2.1. Key country dynamics
      • 7.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.4.3. India
      • 7.4.3.1. Key country dynamics
      • 7.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.4.4. Japan
      • 7.4.4.1. Key country dynamics
      • 7.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.4.5. Indonesia
      • 7.4.5.1. Key country dynamics
      • 7.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.4.6. Australia & New Zealand
      • 7.4.6.1. Key country dynamics
      • 7.4.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.5. Central & South America
    • 7.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.5.2. Brazil
      • 7.5.2.1. Key country dynamics
      • 7.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.6. Middle East & Africa
    • 7.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.6.2. South Africa
      • 7.6.2.1. Key country dynamics
      • 7.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 8. Competitive Analysis

  • 8.1. Recent developments & impact analysis, by key market participants
  • 8.2. Company Categorization
  • 8.3. Participant's Overview
  • 8.4. Financial Performance
  • 8.5. Type Benchmarking
  • 8.6. Company Market Share Analysis, 2023 (%)
  • 8.7. Company Heat Map Analysis
  • 8.8. Strategy Mapping
  • 8.9. List of key companies analyzed in this section include:
    • 8.9.1. Quaker Oats Company
      • 8.9.1.1. Company Overview
      • 8.9.1.2. Financial Performance
      • 8.9.1.3. Product Benchmarking
      • 8.9.1.4. Strategic Initiatives
    • 8.9.2. Morning Foods
      • 8.9.2.1. Company Overview
      • 8.9.2.2. Financial Performance
      • 8.9.2.3. Product Benchmarking
      • 8.9.2.4. Strategic Initiatives
    • 8.9.3. General Mills
      • 8.9.3.1. Company Overview
      • 8.9.3.2. Financial Performance
      • 8.9.3.3. Product Benchmarking
      • 8.9.3.4. Strategic Initiatives
    • 8.9.4. Richardson International
      • 8.9.4.1. Company Overview
      • 8.9.4.2. Financial Performance
      • 8.9.4.3. Product Benchmarking
      • 8.9.4.4. Strategic Initiatives
    • 8.9.5. Grain Millers
      • 8.9.5.1. Company Overview
      • 8.9.5.2. Financial Performance
      • 8.9.5.3. Product Benchmarking
      • 8.9.5.4. Strategic Initiatives
    • 8.9.6. Avena Foods
      • 8.9.6.1. Company Overview
      • 8.9.6.2. Financial Performance
      • 8.9.6.3. Product Benchmarking
      • 8.9.6.4. Strategic Initiatives
    • 8.9.7. Blue Lake Milling
      • 8.9.7.1. Company Overview
      • 8.9.7.2. Financial Performance
      • 8.9.7.3. Product Benchmarking
      • 8.9.7.4. Strategic Initiatives
    • 8.9.8. B&G Foods, Inc.
      • 8.9.8.1. Company Overview
      • 8.9.8.2. Financial Performance
      • 8.9.8.3. Product Benchmarking
      • 8.9.8.4. Strategic Initiatives
    • 8.9.9. The Kellogg Company
      • 8.9.9.1. Company Overview
      • 8.9.9.2. Financial Performance
      • 8.9.9.3. Product Benchmarking
      • 8.9.9.4. Strategic Initiatives
    • 8.9.10. Marico Limited
      • 8.9.10.1. Company Overview
      • 8.9.10.2. Financial Performance
      • 8.9.10.3. Product Benchmarking
      • 8.9.10.4. Strategic Initiatives