プログラマティック広告市場規模、シェア、動向分析レポート：オークション別、広告フォーマット別、チャネル別、最終用途別、地域別、セグメント別予測、2024年～2030年

プログラマティック広告市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のプログラマティック広告市場規模は2030年までに2兆7,530億3,000万米ドルに達すると予測されています。

2024年から2030年までのCAGRは22.8％で拡大すると予測されています。世界のプログラマティック広告業界は、技術の進歩、消費者行動のデジタル化、デジタル広告費の増加、ソーシャルメディアの台頭、技術の進歩、モバイル産業の成長、5G技術の可能性などを背景に、大きな成長を遂げています。

従来の広告からデジタル広告へのシフトは、市場の成長を大きく促進する要因となっています。このシフトは、世界のインターネットユーザー数の増加、デジタルオーディエンスの拡大、広告主にとってデジタルプラットフォームがより魅力的なものとなっていることが大きな要因となっています。さらに、消費者がソーシャルメディア、ストリーミング・サービス、オンライン・ニュース・ポータルなどのデジタル・メディア・プラットフォームに費やす時間が増加していることから、広告主はプログラマティック広告が重要な役割を果たすデジタル・チャネルにより多くの予算を割り当てるようになっています。従来の手法と比較して、デジタル広告の効率性、リーチ、測定可能な効果は、マーケティング担当者にとって好ましい選択肢となっています。

さらに、パーソナライゼーションは現代の広告において重要な要素となっており、消費者は自分の興味や嗜好に合ったオーダーメイドの体験を期待しています。プログラマティック広告は、行動ターゲティング、ダイナミッククリエイティブ最適化（DCO）、セグメンテーションなどのメカニズムを通じて、パーソナライズされたコンテンツを提供することに優れています。閲覧履歴や過去の購入履歴など、ユーザーの行動データを分析することで、プログラマティック・プラットフォームは、個々のユーザーに関連性の高い広告を配信することができます。DCOテクノロジーは、ユーザーデータに基づいて広告コンテンツを自動的に作成・調整し、各ユーザーが最も関心を持ちやすいバージョンの広告を確実に見ることを可能にします。

しかし、プログラマティック広告業界では、広告詐欺が依然として根強い問題となっています。偽のクリック、ボット・トラフィック、ドメイン・スプーフィングなどの不正行為は、広告主に大きな金銭的損失をもたらし、キャンペーンの効果を損なう可能性があります。さらに、ブランドの安全性や、広告が不適切または有害なコンテンツと一緒に表示されないようにすることに関する懸念も広まっています。これらの問題は、高度な不正検出・防止ツールの使用や、厳格な監視・検証プロセスを必要とし、広告主やパブリッシャーにとって運用コストや複雑さを増大させる可能性があります。

2023年6月、メディアマス社はWaev Data社との戦略的提携を発表しました。この提携は、売り手定義オーディエンスの拡張性を向上させ、広告主に強化されたターゲティング機能を提供することを目的としています。この提携は、メディアマス社の包括的な広告ツール群とWaev Data社のオーディエンスデータ管理に関する専門知識を活用し、広告主がキャンペーンを特定のオーディエンスにきめ細かく調整できるようにすることで、エンゲージメントと成果を最適化することを目的としています。

プログラマティック広告市場レポートハイライト

• リアルタイム入札（RTB）セグメントは2023年に42.0％の最大市場シェアを占めました。これは、効率性、費用対効果、高度なターゲティング機能、拡張性、データ主導のインサイト、関連性の高い広告を配信できることに起因します。RTBにより、広告主は複数のプラットフォームやパブリッシャーにまたがる膨大な広告インプレッションの在庫にアクセスできます。この広範なリーチにより、世界なオーディエンスをターゲットにしたスケーラブルなキャンペーンが可能になります。RTBのスケーラビリティは、大規模な全国規模のキャンペーンにも、より小規模でローカライズされた取り組みにも適しています。
• 広告フォーマットでは、画像セグメントが予測期間で最も速いCAGR 24.6%を記録すると予測されています。ビジュアルコンテンツが主流であるソーシャルメディアプラットフォームの台頭が、画像広告の需要を大幅に押し上げています。ソーシャルメディア広告は、ユーザーを惹きつける視覚的に魅力的なコンテンツに大きく依存しており、プログラマティック画像広告はこのような環境に適しています。ソーシャルメディアのフィードやストーリーに画像広告が統合されたことで、さらに成長が加速しています。
• 2023年の市場規模は、モバイル＆タブレットセグメントが売上高で圧倒しました。世界中でモバイル機器の利用が大幅に増加しています。スマートフォンやタブレット端末は日常生活に欠かせないものとなり、人々はインターネット閲覧やソーシャルメディア、ショッピングなど、さまざまな活動に利用しています。この高いエンゲージメントは、プログラマティック広告にとって肥沃な土壌となります。さらに、広告主はモバイル・ファースト戦略を採用し、広告キャンペーンにモバイル・プラットフォームを優先させる傾向が強まっています。
• メディア＆エンタテインメント分野は、最も速いCAGR 26.3%を記録すると予測されています。メディア＆エンターテインメント業界は、ユーザー体験を向上させる先進技術の採用にいち早く取り組んでいます。拡張現実（AR）、仮想現実（VR）、人工知能（AI）などの技術は、より没入感のあるインタラクティブな広告体験を生み出すために、デジタル広告戦略に統合されつつあります。こうした技術革新は、より多くの広告主をプログラマティック・プラットフォームに引き付け、同分野の成長に拍車をかけています。さらに、プログラマティック広告によって、メディアやエンターテインメント企業はリーチを拡大し、パーソナライズされたコンテンツを幅広い視聴者に届けることができます。データとアナリティクスを活用することで、広告主は嗜好や行動に基づいてオーディエンスをセグメント化し、関連性の高い魅力的な広告を提供することができます。
• 2023年の市場は、米国を筆頭とする北米が収益シェアで圧倒しました。北米は、高速インターネットやデジタル機器へのアクセスの普及など、強固な技術インフラを誇っています。この基盤は、プログラマティック広告キャンペーンのシームレスな実施をサポートし、リアルタイム入札とパーソナライズされたターゲティングを大規模に促進します。北米は、デジタル広告テクノロジーにおけるイノベーションの拠点であり続けています。この地域に拠点を置く企業は、プログラマティック広告のアルゴリズム、データ分析機能、アドテク・プラットフォームを強化するための研究開発に継続的に投資しています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 プログラマティック広告市場の変数、動向、範囲

• 市場イントロダクション/系統展望
• 業界バリューチェーン分析
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 業界の機会
• プログラマティック広告市場分析ツール
  • ポーターの分析
  • PESTEL分析

第4章 プログラマティック広告市場： オークションの推定・動向分析

• セグメントダッシュボード
• プログラマティック広告市場：オークション変動分析、2023年および2030年
• リアルタイム入札（RTB）
• プライベートマーケットプレース（PMP）
• 優先取引
• プログラマティックダイレクト

第5章 プログラマティック広告市場： 広告フォーマットの推定・動向分析

• セグメントダッシュボード
• プログラマティック広告市場：広告フォーマット変動分析、2023年および2030年
• 画像
• ビデオ
• 文章
• その他

第6章 プログラマティック広告市場： チャネル推定・動向分析

• セグメントダッシュボード
• プログラマティック広告市場：チャネル変動分析、2023年および2030年
• モバイルとタブレット
• デスクトップ
• その他

第7章 プログラマティック広告市場： 最終用途の推定・動向分析

• セグメントダッシュボード
• プログラマティック広告市場：最終用途変動分析、2023年および2030年
• メディアとエンターテイメント
• BFSI
• 教育
• 小売・消費財
• 通信・通信
• ヘルスケア
• ホスピタリティ
• その他

第8章 プログラマティック広告市場： 地域推定・動向分析

• プログラマティック広告市場シェア、地域別、2023年および2030年
• 北米
  • 北米プログラマティック広告市場推計・予測、2017年-2030年
  • オークション別、2017年-2030年
  • 広告フォーマット別、2017年-2030年
  • チャネル別、2017年-2030年
  • 最終用途別、2017年-2030年
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • 欧州のプログラマティック広告市場推計・予測、2017年-2030年
  • オークション別、2017年-2030年
  • 広告フォーマット別、2017年-2030年
  • チャネル別、2017年-2030年
  • 最終用途別、2017年-2030年
  • 英国
  • ドイツ
  • フランス
• アジア太平洋
  • アジア太平洋のプログラマティック広告市場推計・予測、2017年-2030年
  • オークション別、2017年-2030年
  • 広告フォーマット別、2017年-2030年
  • チャネル別、2017年-2030年
  • 最終用途別、2017年-2030年
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
• ラテンアメリカ
  • ラテンアメリカのプログラマティック広告市場推計・予測、2017年-2030年
  • オークション別、2017年-2030年
  • 広告フォーマット別、2017年-2030年
  • チャネル別、2017年-2030年
  • 最終用途別、2017年-2030年
  • ブラジル
• 中東およびアフリカ（中東・アフリカ）
  • 中東・アフリカプログラマティック広告市場推計・予測、2017-2030
  • オークション別、2017年-2030年
  • 広告フォーマット別、2017年-2030年
  • チャネル別、2017年-2030年
  • 最終用途別、2017年-2030年
  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第9章 競合情勢

• 主要市場企業による最近の動向と影響分析
• 企業分類
• 企業の市場ポジショニング
• 企業の市場シェア分析
• 戦略マッピング
  • 拡大
  • 合併と買収
  • パートナーシップとコラボレーション
  • 新製品の発売
  • 研究開発
• 企業プロファイル
  • Alphabet Inc.（Google LLC）
  • Meta（Facebook）
  • Amazon.com, Inc.
  • Microsoft
  • Alibaba Group Holding Limited
  • Adobe
  • The Trade Desk
  • Criteo
  • NextRoll, Inc.（Adroll）
  • MediaMath

List of Tables

• Table 1 List of abbreviations
• Table 2 Programmatic Advertisings Market - Industry snapshot & key buying criteria, 2017 - 2030
• Table 3 Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
• Table 4 Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
• Table 5 Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
• Table 6 Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
• Table 7 Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
• Table 8 North America Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
• Table 9 North America Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
• Table 10 North America Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
• Table 11 North America Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
• Table 12 North America Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
• Table 13 U.S. Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
• Table 14 U.S. Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
• Table 15 U.S. Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
• Table 16 U.S. Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
• Table 17 U.S. Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
• Table 18 Canada Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
• Table 19 Canada Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
• Table 20 Canada Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
• Table 21 Canada Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
• Table 22 Canada Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
• Table 23 Mexico Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
• Table 24 Mexico Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
• Table 25 Mexico Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
• Table 26 Mexico Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
• Table 27 Mexico Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
• Table 28 Europe Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
• Table 29 Europe Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
• Table 30 Europe Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
• Table 31 Europe Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
• Table 32 Europe Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
• Table 33 UK Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
• Table 34 UK Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
• Table 35 UK Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
• Table 36 UK Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
• Table 37 UK Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
• Table 38 Germany Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
• Table 39 Germany Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
• Table 40 Germany Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
• Table 41 Germany Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
• Table 42 Germany Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
• Table 43 France Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
• Table 44 France Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
• Table 45 France Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
• Table 46 France Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
• Table 47 France Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
• Table 48 Asia Pacific Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
• Table 49 Asia Pacific Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
• Table 50 Asia Pacific Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
• Table 51 Asia Pacific Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
• Table 52 Asia Pacific Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
• Table 53 China Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
• Table 54 China Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
• Table 55 China Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
• Table 56 China Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
• Table 57 China Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
• Table 58 Japan Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
• Table 59 Japan Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
• Table 60 Japan Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
• Table 61 Japan Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
• Table 62 Japan Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
• Table 63 India Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
• Table 64 India Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
• Table 65 India Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
• Table 66 India Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
• Table 67 India Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
• Table 68 South Korea Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
• Table 69 South Korea Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
• Table 70 South Korea Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
• Table 71 South Korea Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
• Table 72 South Korea Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
• Table 73 Australia Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
• Table 74 Australia Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
• Table 75 Australia Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
• Table 76 Australia Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
• Table 77 Australia Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
• Table 78 Latin America Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
• Table 79 Latin America Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
• Table 80 Latin America Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
• Table 81 Latin America Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
• Table 82 Latin America Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
• Table 83 Brazil Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
• Table 84 Brazil Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
• Table 85 Brazil Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
• Table 86 Brazil Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
• Table 87 Brazil Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
• Table 88 Middle East & Africa Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
• Table 89 Middle East & Africa Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
• Table 90 Middle East & Africa Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
• Table 91 Middle East & Africa Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
• Table 92 Middle East & Africa Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
• Table 93 KSA Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
• Table 94 KSA Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
• Table 95 KSA Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
• Table 96 KSA Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
• Table 97 KSA Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
• Table 98 UAE Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
• Table 99 UAE Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
• Table 100 UAE Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
• Table 101 UAE Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
• Table 102 UAE Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
• Table 103 South Africa Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
• Table 104 South Africa Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
• Table 105 South Africa Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
• Table 106 South Korea Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
• Table 107 South Africa Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
• Table 108 Participant's Overview
• Table 109 Financial Performance
• Table 110 Product Benchmarking
• Table 111 Key companies undergoing expansion
• Table 112 Key companies involved in mergers & acquisitions
• Table 113 Key companies undertaking partnerships and collaboration
• Table 114 Key companies launching new product/service launches

List of Figures

• Fig. 1 Programmatic Advertisings market segmentation
• Fig. 2 Information procurement
• Fig. 3 Data analysis models
• Fig. 4 Market formulation and validation
• Fig. 5 Data validating & publishing
• Fig. 6 Market snapshot
• Fig. 7 Segment snapshot, by Auction and Ad Format
• Fig. 8 Segment snapshot, by Channel and End Use
• Fig. 9 Competitive landscape snapshot
• Fig. 10 Programmatic Advertisings Market value, 2017 - 2030 (USD Billion)
• Fig. 11 Programmatic Advertisings Market - Industry value chain analysis
• Fig. 12 Programmatic Advertisings Market - Market trends
• Fig. 13 Programmatic Advertisings Market: Porter's analysis
• Fig. 14 Programmatic Advertisings Market: PESTEL analysis
• Fig. 15 Programmatic Advertisings Market, by Auction: Key takeaways
• Fig. 16 Programmatic Advertisings Market, by Auction: Market share, 2023 & 2030
• Fig. 17 Real-Time Bidding (RTB) Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 18 Private Marketplace (PMP) Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 19 Preferred Deals Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 20 Programmatic Direct Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 21 Programmatic Advertisings Market, by Ad Format: Key takeaways
• Fig. 22 Programmatic Advertisings Market, by Ad Format: Market share, 2023 & 2030
• Fig. 23 Image Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 24 Video Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 25 Text Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 26 Others Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 27 Programmatic Advertisings Market, by Channel: Key takeaways
• Fig. 28 Programmatic Advertisings Market, by Channel: Market share, 2023 & 2030
• Fig. 29 Mobile & Tablets Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 30 Desktops Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 31 Others Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 32 Programmatic Advertisings Market, by End Use: Key takeaways
• Fig. 33 Programmatic Advertisings Market, by End Use: Market share, 2023 & 2030
• Fig. 34 Media & Entertainment Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 35 BFSI Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 36 Media & Entertainment Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 37 Education Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 38 Retail & Consumer Goods Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 39 Telecom & Communication Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 40 Healthcare Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 41 Hospitality Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 42 Others Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 43 Global Programmatic Advertisings Market revenue, by region, 2023 & 2030 (USD Billion)
• Fig. 44 North America Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 45 U.S. Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 46 Canada Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 47 Mexico Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 48 Europe Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 49 UK Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 50 Germany Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 51 France Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 52 Asia Pacific Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 53 Asia Pacific Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 54 China Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 55 Japan Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 56 India Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 57 South Korea Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 58 Australia Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 59 Latin America Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 60 Brazil Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 61 Middle East & Africa Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 62 KSA Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 63 UAE Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 64 South Africa Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
• Fig. 65 Key company categorization
• Fig. 66 Programmatic Advertisings Market - Key company market share analysis, 2023
• Fig. 67 Strategic framework

Programmatic Advertising Market Growth & Trends:

The global programmatic advertising market size is anticipated to reach USD 2,753.03 billion by 2030, according to a new report by Grand View Research, Inc. It is anticipated to expand at a CAGR of 22.8% from 2024 to 2030. The global programmatic advertising industry is experiencing significant growth, driven by technological advancements, the digitalization of consumer behavior, increased digital ad spending, the rise of social media, advancements in technology, the growth of the mobile industry, and the potential of 5G technology.

The shift from traditional to digital advertising has been a significant driver of growth for the market. This shift is largely driven by the rising number of internet users worldwide, expanding the digital audience and making digital platforms more attractive for advertisers. In addition, the increasing time consumers spend on digital media platforms, such as social media, streaming services, and online news portals, has led advertisers to allocate more budget to digital channels where programmatic advertising plays a crucial role. The efficiency, reach, and measurable impact of digital advertising compared to traditional methods make it a preferred choice for marketers.

Moreover, personalization has become a key component in modern advertising, with consumers expecting tailored experiences that match their interests and preferences. Programmatic advertising excels in delivering personalized content through mechanisms such as behavioral targeting, dynamic creative optimization (DCO), and segmentation. By analyzing user behavior data, such as browsing history and past purchases, programmatic platforms can deliver highly relevant ads to individual users. DCO technology allows for the automatic creation and adjustment of ad content based on user data, ensuring that each user sees a version of the ad that is most likely to engage them.

However, ad fraud remains a persistent problem in the programmatic advertising industry. Fraudulent activities such as fake clicks, bot traffic, and domain spoofing can lead to significant financial losses for advertisers and undermine the effectiveness of campaigns. In addition, concerns about brand safety and ensuring that ads do not appear alongside inappropriate or harmful content are prevalent. These issues necessitate the use of advanced fraud detection and prevention tools, as well as strict monitoring and verification processes, which can increase operational costs and complexity for advertisers and publishers.

In June 2023, MediaMath announced a strategic partnership with Waev Data. This collaboration aims to improve the scalability of seller-defined audiences and offer enhanced targeting capabilities to advertisers. The partnership leverages MediaMath's comprehensive suite of advertising tools and Waev Data's expertise in audience data management to empower advertisers to finely tailor their campaigns to specific audiences, thereby optimizing engagement and outcomes.

Programmatic Advertising Market Report Highlights:

• The real-time bidding (RTB) segment held the largest market share of 42.0% in 2023. This is attributed to its efficiency, cost-effectiveness, advanced targeting capabilities, scalability, data-driven insights, and ability to deliver highly relevant ads. RTB enables advertisers to access a vast inventory of ad impressions across multiple platforms and publishers. This extensive reach allows for scalable campaigns that can target a global audience. The scalability of RTB makes it suitable for both large-scale national campaigns and smaller, more localized efforts.
• In terms of ad format, the image segment is projected to register the fastest CAGR of 24.6% over the forecast period. The rise of social media platforms, where visual content is predominant, has significantly boosted the demand for image ads. Social media advertising heavily relies on visually appealing content to engage users, and programmatic image ads are well-suited for this environment. The integration of image ads in social media feeds and stories has further accelerated their growth.
• The mobile & tablets segment dominated the market in 2023 in terms of revenue. There has been a significant rise in the use of mobile devices worldwide. Smartphones and tablets have become integral to daily life, with people using them for various activities such as browsing the internet, social media, shopping, and more. This high engagement provides fertile ground for programmatic advertising, as it allows advertisers to reach a highly active and engaged audience. In addition, advertisers are increasingly adopting mobile-first strategies, prioritizing mobile platforms for their advertising campaigns.
• The media & entertainment segment is projected to register the fastest CAGR of 26.3%. The media & entertainment industry is quick to adopt advanced technologies that enhance the user experience. Technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) are being integrated into digital advertising strategies to create more immersive and interactive ad experiences. These innovations attract more advertisers to programmatic platforms, fueling the growth of the segment. In addition, programmatic advertising enables media and entertainment companies to expand their reach and deliver personalized content to a broad audience. By leveraging data and analytics, advertisers can segment audiences based on their preferences and behaviors, ensuring that ads are relevant and engaging.
• North America, led by the U.S., dominated the market in 2023 in terms of revenue share. North America boasts robust technological infrastructure, including high-speed internet and widespread access to digital devices. This foundation supports the seamless execution of programmatic advertising campaigns, facilitating real-time bidding and personalized targeting at scale. North America remains a hub of innovation in digital advertising technologies. Companies based in the region continually invest in research and development to enhance programmatic advertising algorithms, data analytics capabilities, and ad tech platforms.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
• 1.3. Research Methodology
  • 1.3.1. Information Procurement
  • 1.3.2. Information or Data Analysis
  • 1.3.3. Market Formulation & Data Visualization
  • 1.3.4. Data Validation & Publishing
• 1.4. Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Landscape Outlook

Chapter 3. Programmatic Advertising Market Variables, Trends, & Scope

• 3.1. Market Introduction/Lineage Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Drivers Analysis
    • 3.3.1.1. Increasing Digital Advertising
    • 3.3.1.2. Rise of Connected TV, DOOH, and Audio Advertising
    • 3.3.1.3. Widespread Smartphone Usage and the Rise of High-speed Internet Connectivity
  • 3.3.2. Market Restraints Analysis
    • 3.3.2.1. Ad-Blocking Technology
    • 3.3.2.2. Rising Privacy Concerns
  • 3.3.3. Industry Opportunities
    • 3.3.3.1. Technological Advancement and Adoption of AI and ML
• 3.4. Programmatic Advertising Market Analysis Tools
  • 3.4.1. Porter's Analysis
    • 3.4.1.1. Bargaining power of the suppliers
    • 3.4.1.2. Bargaining power of the buyers
    • 3.4.1.3. Threats of substitution
    • 3.4.1.4. Threats from new entrants
    • 3.4.1.5. Competitive rivalry
  • 3.4.2. PESTEL Analysis
    • 3.4.2.1. Political landscape
    • 3.4.2.2. Economic and Social landscape
    • 3.4.2.3. Technological landscape
    • 3.4.2.4. Environmental landscape
    • 3.4.2.5. Legal landscape

Chapter 4. Programmatic Advertising Market: Auction Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Programmatic Advertising Market: Auction Movement Analysis, USD Billion, 2023 & 2030
• 4.3. Real-Time Bidding (RTB)
  • 4.3.1. Real-Time Bidding (RTB) Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 4.4. Private Marketplace (PMP)
  • 4.4.1. Private Marketplace (PMP) Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 4.5. Preferred Deals
  • 4.5.1. Preferred Deals Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 4.6. Programmatic Direct
  • 4.6.1. Programmatic Direct Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 5. Programmatic Advertising Market: Ad Format Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Programmatic Advertising Market: Ad Format Movement Analysis, USD Billion, 2023 & 2030
• 5.3. Image
  • 5.3.1. Image Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 5.4. Video
  • 5.4.1. Video Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 5.5. Text
  • 5.5.1. Text Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 5.6. Others
  • 5.6.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 6. Programmatic Advertising Market: Channel Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Programmatic Advertising Market: Channel Movement Analysis, USD Billion, 2023 & 2030
• 6.3. Mobile & Tablets
  • 6.3.1. Mobile & Tablets Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 6.4. Desktop
  • 6.4.1. Desktop Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 6.5. Others
  • 6.5.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 6.5.2.

Chapter 7. Programmatic Advertising Market: End Use Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. Programmatic Advertising Market: End Use Movement Analysis, USD Billion, 2023 & 2030
• 7.3. Media & Entertainment
  • 7.3.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 7.4. BFSI
  • 7.4.1. BFSI Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 7.5. Education
  • 7.5.1. Education Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 7.6. Retail & Consumer Goods
  • 7.6.1. Retail & Consumer Goods Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 7.7. Telecom & Communication
  • 7.7.1. Telecom & Communication Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 7.8. Healthcare
  • 7.8.1. Healthcare Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 7.9. Hospitality
  • 7.9.1. Hospitality Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
• 7.10. Others
  • 7.10.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 8. Programmatic Advertising Market: Regional Estimates & Trend Analysis

• 8.1. Programmatic Advertising Market Share, by Region, 2023 & 2030, USD Billion
• 8.2. North America
  • 8.2.1. North America Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.2.2. North America Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
  • 8.2.3. North America Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
  • 8.2.4. North America Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
  • 8.2.5. North America Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
  • 8.2.6. U.S.
    • 8.2.6.1. U.S. Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.2.6.2. U.S. Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
    • 8.2.6.3. U.S. Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
    • 8.2.6.4. U.S. Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
    • 8.2.6.5. U.S. Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
  • 8.2.7. Canada
    • 8.2.7.1. Canada Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.2.7.2. Canada Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
    • 8.2.7.3. Canada Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
    • 8.2.7.4. Canada Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
    • 8.2.7.5. Canada Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
  • 8.2.8. Mexico
    • 8.2.8.1. Mexico Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.2.8.2. Mexico Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
    • 8.2.8.3. Mexico Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
    • 8.2.8.4. Mexico Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
    • 8.2.8.5. Mexico Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
• 8.3. Europe
  • 8.3.1. Europe Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.3.2. Europe Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
  • 8.3.3. Europe Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
  • 8.3.4. Europe Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
  • 8.3.5. Europe Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
  • 8.3.6. UK
    • 8.3.6.1. UK Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.3.6.2. UK Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
    • 8.3.6.3. UK Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
    • 8.3.6.4. UK Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
    • 8.3.6.5. UK Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
  • 8.3.7. Germany
    • 8.3.7.1. Germany Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.3.7.2. Germany Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
    • 8.3.7.3. Germany Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
    • 8.3.7.4. Germany Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
    • 8.3.7.5. Germany Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
  • 8.3.8. France
    • 8.3.8.1. France Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.3.8.2. France Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
    • 8.3.8.3. France Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
    • 8.3.8.4. France Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
    • 8.3.8.5. France Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
• 8.4. Asia Pacific
  • 8.4.1. Asia Pacific Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.4.2. Asia Pacific Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
  • 8.4.3. Asia Pacific Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
  • 8.4.4. Asia Pacific Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
  • 8.4.5. Asia Pacific Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
  • 8.4.6. China
    • 8.4.6.1. China Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.4.6.2. China Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
    • 8.4.6.3. China Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
    • 8.4.6.4. China Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
    • 8.4.6.5. China Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
  • 8.4.7. Japan
    • 8.4.7.1. Japan Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.4.7.2. Japan Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
    • 8.4.7.3. Japan Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
    • 8.4.7.4. Japan Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
    • 8.4.7.5. Japan Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
  • 8.4.8. India
    • 8.4.8.1. India Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.4.8.2. India Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
    • 8.4.8.3. India Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
    • 8.4.8.4. India Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
    • 8.4.8.5. India Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
  • 8.4.9. South Korea
    • 8.4.9.1. South Korea Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.4.9.2. South Korea Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
    • 8.4.9.3. South Korea Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
    • 8.4.9.4. South Korea Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
    • 8.4.9.5. South Korea Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
  • 8.4.10. Australia
    • 8.4.10.1. Australia Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.4.10.2. Australia Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
    • 8.4.10.3. Australia Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
    • 8.4.10.4. Australia Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
    • 8.4.10.5. Australia Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
• 8.5. Latin America
  • 8.5.1. Latin America Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.5.2. Latin America Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
  • 8.5.3. Latin America Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
  • 8.5.4. Latin America Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
  • 8.5.5. Latin America Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
  • 8.5.6. Brazil
    • 8.5.6.1. Brazil Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.5.6.2. Brazil Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
    • 8.5.6.3. Brazil Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
    • 8.5.6.4. Brazil Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
    • 8.5.6.5. Brazil Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
• 8.6. Middle East and Africa (MEA)
  • 8.6.1. MEA Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.6.2. MEA Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
  • 8.6.3. MEA Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
  • 8.6.4. MEA Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
  • 8.6.5. MEA Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
  • 8.6.6. KSA
    • 8.6.6.1. KSA Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.6.6.2. KSA Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
    • 8.6.6.3. KSA Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
    • 8.6.6.4. KSA Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
    • 8.6.6.5. KSA Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
  • 8.6.7. UAE
    • 8.6.7.1. UAE Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.6.7.2. UAE Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
    • 8.6.7.3. UAE Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
    • 8.6.7.4. UAE Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
    • 8.6.7.5. UAE Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
  • 8.6.8. South Africa
    • 8.6.8.1. South Africa Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.6.8.2. South Africa Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
    • 8.6.8.3. South Africa Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
    • 8.6.8.4. South Africa Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
    • 8.6.8.5. South Africa Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)

Chapter 9. Competitive Landscape

• 9.1. Recent Developments & Impact Analysis by Key Market Companies
• 9.2. Company Categorization
• 9.3. Company Market Positioning
• 9.4. Company Market Share Analysis
• 9.5. Strategy Mapping
  • 9.5.1. Expansion
  • 9.5.2. Mergers & Acquisition
  • 9.5.3. Partnerships & Collaborations
  • 9.5.4. New Product Launches
  • 9.5.5. Research and Development
• 9.6. Company Profiles
  • 9.6.1. Alphabet Inc. (Google LLC)
    • 9.6.1.1. Company Overview
    • 9.6.1.2. Financial Performance
    • 9.6.1.3. Product Benchmarking
    • 9.6.1.4. Recent Developments
  • 9.6.2. Meta (Facebook)
    • 9.6.2.1. Company Overview
    • 9.6.2.2. Financial Performance
    • 9.6.2.3. Product Benchmarking
    • 9.6.2.4. Recent Developments
  • 9.6.3. Amazon.com, Inc.
    • 9.6.3.1. Company Overview
    • 9.6.3.2. Financial Performance
    • 9.6.3.3. Product Benchmarking
    • 9.6.3.4. Recent Developments
  • 9.6.4. Microsoft
    • 9.6.4.1. Company Overview
    • 9.6.4.2. Financial Performance
    • 9.6.4.3. Product Benchmarking
    • 9.6.4.4. Recent Developments
  • 9.6.5. Alibaba Group Holding Limited
    • 9.6.5.1. Company Overview
    • 9.6.5.2. Financial Performance
    • 9.6.5.3. Product Benchmarking
    • 9.6.5.4. Recent Developments
  • 9.6.6. Adobe
    • 9.6.6.1. Company Overview
    • 9.6.6.2. Financial Performance
    • 9.6.6.3. Product Benchmarking
    • 9.6.6.4. Recent Developments
  • 9.6.7. The Trade Desk
    • 9.6.7.1. Company Overview
    • 9.6.7.2. Financial Performance
    • 9.6.7.3. Product Benchmarking
    • 9.6.7.4. Recent Developments
  • 9.6.8. Criteo
    • 9.6.8.1. Company Overview
    • 9.6.8.2. Financial Performance
    • 9.6.8.3. Product Benchmarking
    • 9.6.8.4. Recent Developments
  • 9.6.9. NextRoll, Inc. (Adroll)
    • 9.6.9.1. Company Overview
    • 9.6.9.2. Financial Performance
    • 9.6.9.3. Product Benchmarking
    • 9.6.9.4. Recent Developments
  • 9.6.10. MediaMath
    • 9.6.10.1. Company Overview
    • 9.6.10.2. Financial Performance
    • 9.6.10.3. Product Benchmarking
    • 9.6.10.4. Recent Developments