デフォルト表紙
市場調査レポート
商品コード
1512035

玩具およびゲームの市場規模、シェア、動向分析レポート:用途別、流通チャネル別、製品別、地域別、セグメント予測、2024年~2030年

Toys And Games Market Size, Share & Trends Analysis Report By Application (Up To 8 Years, 9-15 Years), By Distribution Channel (Online, Offline), By Product (Preschool Toys, Electronic Games), By Region, And Segment Forecasts, 2024 - 2030


出版日
ページ情報
英文 110 Pages
納期
2~10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
玩具およびゲームの市場規模、シェア、動向分析レポート:用途別、流通チャネル別、製品別、地域別、セグメント予測、2024年~2030年
出版日: 2024年06月14日
発行: Grand View Research
ページ情報: 英文 110 Pages
納期: 2~10営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

玩具およびゲーム市場の成長と動向:

Grand View Research, Inc.の最新レポートによると、世界の玩具およびゲーム市場規模は、2024年から2030年にかけてCAGR 4.3%で成長し、2030年には4,399億1,000万米ドルに達する見込みです。

パンデミックの流行とともに売上が増加玩具の売上は2020年に増加し、ゲーム&パズル、人形&アクションフィギュア、外遊びが最も人気のあるカテゴリーとなった。天候に関連したアイテムの使用は、野外活動の大きな側面でした。そり、雪を着色するおもちゃ、インフレータブル、雪の構造物を作るための道具などが飛ぶように売れました。入手のしやすさ、品揃えの豊富さ、競合価格から、消費者はeコマース・チャネルを通じて玩具やゲームを購入することが増えています。

消費者の嗜好の変化とエンターテインメントのデジタル化を反映し、ビデオゲームの販売増加が玩具およびゲーム業界の主要成長要因として浮上しました。ビデオゲームの普及は、Motley Foolのパーソナル・ファイナンス・レビュー・サービスであるThe Ascentが報告しているように、アメリカの家族がかなりの金銭的負担をしていることからも明らかです。2022年、アメリカの家庭はゲーム機やアクセサリーを含むビデオゲームに平均431米ドルを費やします。

3Dや4Dパズルの人気は、業界に創造性と興奮を呼び起こしています。これらのパズルは、より没入感のある体験を提供し、より夢中にさせ、場合によっては教育的な利点もあります。カナダのWrebbit Puzzle Inc.は3Dパズルに力を入れています。ハリー・ポッター、ゲーム・オブ・スローンズ、ロード・オブ・ザ・リングなど、さまざまなテーマのパズルを制作しています。2021年4月、同社はテレビシリーズ「フレンズ」を題材にした440ピースの3Dジグソーパズル「セントラルパーク」を発表しました。

消費者の環境意識の高まりや、環境に優しく社会的責任のある製品を使用する傾向から、現在、市場では持続可能なゲームやパズルの需要が高まっています。市場関係者は、環境にやさしい製品の開発・販売促進、持続可能な資源の活用、環境にやさしい製造・流通手順の導入などにより、この動向に対応しています。例えば、米国に本社を置くマテル社は、環境への影響を軽減するため、常に資源利用の最適化を図っています。

玩具およびゲーム市場レポートハイライト

  • 製品別では、電子ゲーム分野が2023年に最大の売上シェアを占めました。その理由は、没入型かつインタラクティブな体験が、テクノロジー主導のエンターテインメントを好む現代の消費者の嗜好にアピールするためです。デジタルプラットフォームの成長とゲーム技術の進歩が電子ゲームの人気を押し上げ、業界における支配的な力となっています。
  • 0~8歳のセグメントにおける玩具およびゲームの需要は、高いCAGRで増加すると予測されます。これは、この時期の幼児の遊びたがり、探検したがりという自然な傾向と、認知および運動スキルの急速な発達によるものです。世界の人口増加も需要を押し上げます。
  • オフライン・チャネルが2023年の世界市場で最大のシェアを占めたのは、消費者が体験型のショッピングを好むためです。
  • 中南米地域は、2024年から2030年にかけて最も速いCAGRで上昇すると予測されています。若年人口の増加、可処分所得の増加、都市化、中間所得層の増加といった要因が、同市場における玩具およびゲーム需要を促進します。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 玩具およびゲーム市場の変数、動向、範囲

  • 市場系統の見通し
  • 業界バリューチェーン分析
    • 原材料の見通し
    • 製造と技術の動向
  • 市場力学
    • 市場 促進要因分析
    • 市場抑制要因分析
    • 市場機会
    • 市場の課題
  • 業界分析- ポーターのファイブフォース分析
  • 市場参入戦略

第4章 玩具およびゲーム市場: 製品別推定・動向分析

  • 製品変動分析と市場シェア、2023年と2030年
  • 電子ゲーム
  • アウトドア・スポーツ玩具
  • 人形
  • 幼児用おもちゃ
  • ゲーム・パズル
  • その他

第5章 玩具およびゲーム市場:用途別推定・動向分析

  • 用途変動分析と市場シェア、2023年と2030年
  • 8歳まで
  • 9~15歳
  • 15歳以上

第6章 玩具およびゲーム市場:地域別推定・動向分析

  • 地域変動分析と市場シェア、2023年と2030年
  • 北米
    • 市場推計・予測、2018年-2030年
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • 市場推計・予測、2018年-2030年
    • ドイツ
    • 英国
    • フランス
    • スペイン
    • イタリア
  • アジア太平洋地域
    • 市場推計・予測、2018年-2030年
    • 中国
    • インド
    • 日本
    • オーストラリア
    • 韓国
  • 中南米
    • 市場推計・予測、2018年-2030年
    • ブラジル
    • アルゼンチン
  • 中東・アフリカ
    • 市場推計・予測、2018年-2030年
    • 南アフリカ
    • サウジアラビア

第7章 競合分析

  • 主要市場参入企業による最近の動向と影響分析
  • 企業分類
  • 参入企業の概要
  • 財務実績
  • 製品ベンチマーク
  • 企業市場シェア分析、2023年(%)
  • 企業ヒートマップ分析
  • 戦略マッピング
  • 企業プロファイル
    • Spin Master
    • The LEGO Group
    • SANRIO CO., LTD.
    • Playmates Toys Limited
    • JAKKS Pacific, Inc.
    • Mattel
    • Hasbro
    • Schylling
    • Bandai Namco Holdings Inc.
    • Dream International Limited
図表

List of Tables

  • Table 1 Toys and games market - Key market driver analysis
  • Table 2 Toys and games market - Key market restraint analysis
  • Table 3 Electronic games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 4 Outdoor & sport toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 5 Dolls market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 6 Preschool toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 7 Games & puzzles market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 8 Other games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 9 Up to 8 years age group toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 10 9-15 years age group toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 11 Above 15 years age group toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 12 Toys and games market estimates and forecast, through offline channels, 2018 - 2030 (USD Billion)
  • Table 13 Toys and games market estimates and forecast, through online channels, 2018 - 2030 (USD Billion)
  • Table 14 North America toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 15 North America toys and games market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 16 North America toys and games market estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 17 North America toys and games market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 18 U.S. macroeconomic outlay
  • Table 19 U.S. toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 20 U.S. toys and games market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 21 U.S. toys and games market estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 22 U.S. toys and games market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 23 Canada macroeconomic outlay
  • Table 24 Canada toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 25 Canada toys and games market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 26 Canada toys and games market estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 27 Canada toys and games market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 28 Mexico macroeconomic outlay
  • Table 29 Mexico toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 30 Mexico toys and games market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 31 Mexico toys and games market estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 32 Mexico toys and games market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 33 Europe toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 34 Europe toys and games market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 35 Europe toys and games market estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 36 Europe toys and games market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 37 Germany macroeconomic outlay
  • Table 38 Germany toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 39 Germany toys and games market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 40 Germany toys and games market estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 41 Germany toys and games market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 42 U.K. macroeconomic outlay
  • Table 43 U.K. toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 44 U.K. toys and games market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 45 U.K. toys and games market estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 46 U.K. toys and games market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 47 France macroeconomic outlay
  • Table 48 France toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 49 France toys and games market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 50 France toys and games market estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 51 France toys and games market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 52 Italy macroeconomic outlay
  • Table 53 Italy toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 54 Italy toys and games market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 55 Italy toys and games market estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 56 Italy toys and games market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 57 Spain macroeconomic outlay
  • Table 58 Spain toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 59 Spain toys and games market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 60 Spain toys and games market estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 61 Spain toys and games market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 62 Asia Pacific toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 63 Asia Pacific toys and games market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 64 Asia Pacific toys and games market estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 65 Asia Pacific toys and games market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 66 China macroeconomic outlay
  • Table 67 China toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 68 China toys and games market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 69 China toys and games market estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 70 China toys and games market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 71 Japan macroeconomic outlay
  • Table 72 Japan toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 73 Japan toys and games market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 74 Japan toys and games market estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 75 Japan toys and games market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 76 India macroeconomic outlay
  • Table 77 India toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 78 India toys and games market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 79 India toys and games market estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 80 India toys and games market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 81 Australia macroeconomic outlay
  • Table 82 Australia toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 83 Australia toys and games market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 84 Australia toys and games market estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 85 Australia toys and games market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 86 South Korea macroeconomic outlay
  • Table 87 South Korea toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 88 South Korea toys and games market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 89 South Korea toys and games market estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 90 South Korea toys and games market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 91 Central & South America toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 92 Central & South America toys and games market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 93 Central & South America toys and games market estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 94 Central & South America toys and games market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 95 Brazil macroeconomic outlay
  • Table 96 Brazil toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 97 Brazil toys and games market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 98 Brazil toys and games market estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 99 Brazil toys and games market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 100 Argentina macroeconomic outlay
  • Table 101 Argentina toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 102 Argentina toys and games market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 103 Argentina toys and games market estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 104 Argentina toys and games market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 105 Middle East & Africa toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 106 Middle East & Africa toys and games market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 107 Middle East & Africa toys and games market estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 108 Middle East & Africa toys and games market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 109 South Africa macroeconomic outlay
  • Table 110 South Africa toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 111 South Africa toys and games market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 112 South Africa toys and games market estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 113 South Africa toys and games market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 114 Saudi Arabia macroeconomic outlay
  • Table 115 Saudi Arabia toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 116 Saudi Arabia toys and games market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 117 Saudi Arabia toys and games market estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 118 Saudi Arabia toys and games market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 119 Market share analysis, 2023

List of Figures

  • Fig. 1 Toys and games market snapshot
  • Fig. 2 Toys and games market segmentation & scope
  • Fig. 3 Toys and games market value chain analysis
  • Fig. 4 Toys and games market dynamics
  • Fig. 5 Toys and games market: Porter's Five Forces analysis
  • Fig. 6 Toys and games market: Product movement analysis, 2023 & 2030 (%)
  • Fig. 7 Electronic games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 8 Outdoor & sport toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 9 Dolls market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 10 Preschool toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 11 Games & puzzles market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 12 Other games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 13 Toys and games market: Application movement analysis, 2023 & 2030 (%)
  • Fig. 14 Up to 8 years age group toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 15 9-15 years age group toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 16 Above 15 years age group toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 17 Toys and games market: Distribution channel movement analysis, 2023 & 2030 (%)
  • Fig. 18 Toys and games market estimates and forecast, through offline channels, 2018 - 2030 (USD Billion)
  • Fig. 19 Toys and games market estimates and forecast, through online channels, 2018 - 2030 (USD Billion)
  • Fig. 20 Toys and games market: Regional movement analysis, 2023 & 2030 (%)
  • Fig. 21 Regional marketplace: Key takeaways
  • Fig. 22 North America toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 23 U.S. toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 24 Canada toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 25 Mexico toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 26 Europe toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 27 Germany toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 28 U.K. toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 29 France toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 30 Italy toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 31 Spain toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 32 Asia Pacific toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 33 China toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 34 India toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 35 Japan toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 36 Australia toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 37 South Korea toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 38 Central & South America toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 39 Brazil toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 40 Argentina toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 41 Middle East & Africa toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 42 South Africa toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 43 Saudi Arabia toys and games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 44 Key company categorization
  • Fig. 45 Company market share analysis, 2023
  • Fig. 46 Strategic framework
目次
Product Code: GVR-3-68038-209-9

Toys and Games Market Growth & Trends:

The global toys and games market size is expected to reach USD 439.91 billion by 2030, growing at a CAGR of 4.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. Sales increased as the pandemic spread. Toy sales increased in 2020, with games & puzzles, dolls & action figures, and outdoor plays being the most popular categories. The use of weather-related items was a big aspect of outdoor activity. Sleds, snow-coloring toys, inflatables, and tools for building snow structures flew off the shelves. Due to the ease of accessibility, a large range of products, and competitive pricing, consumers are increasingly purchasing toys and games through the e-commerce channel.

The increasing sales of video games emerged as a key growth driver for the toys and games industry, reflecting changing consumer preferences and a digital transformation in entertainment. The widespread adoption of video games is evident in the substantial financial commitment made by American families, as reported by The Ascent, a Motley Fool personal finance review service. On average, American families spent USD 431 on video games, including consoles and accessories, in 2022.

The popularity of 3D and 4D puzzles has sparked creativity and excitement in the industry. These puzzles provide a more immersive experience, higher levels of engagement, and possibly even educational advantages. Wrebbit Puzzle Inc., a Canadian company, focuses on 3D puzzles. It creates a wide variety of puzzles with different themes, such as Harry Potter, Game of Thrones, and Lord of the Rings. In April 2021, the business introduced its Central Perk, a 440-piece 3D jigsaw puzzle based on the television series 'Friends'.

Due to the rising environmental awareness among consumers and the trend of using eco-friendly and socially responsible products, the market is currently experiencing increased demand for sustainable games and puzzles. Market players have been addressing this trend by creating and promoting eco-friendly products, utilizing sustainable resources, and implementing eco-friendly manufacturing and distribution procedures. To reduce its impact on the environment, for instance, a U.S.-based corporation called Mattel, Inc. always attempts to optimize its resource use.

Toys And Games Market Report Highlights:

  • Based on product, the electronic games segment accounted for the largest revenue share in 2023, due to their immersive and interactive experiences, appealing to modern consumers' preferences for technology-driven entertainment. The growth of digital platforms and advancements in gaming technology have propelled the popularity of electronic games, making them a dominant force in the industry.
  • Demand for toys and games in the 0-8 age segment is forecasted to rise at a high CAGR. This is due to the natural inclination of young children to play and explore, coupled with their rapid cognitive and motor skill development during this period. The rising population globally will also push demand.
  • Offline channel accounted for the largest share of the 2023 global market due to consumers' preference for a hands-on shopping experience, allowing them to physically interact with the products and make immediate purchases
  • Central & South America region is projected to rise at the fastest CAGR from 2024 to 2030. Factors such as a growing young population, increasing disposable incomes, urbanization, and rising middle-class segment will propel the demand for toys and games in the market

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segmental Outlook
  • 2.3. Regional Outlook

Chapter 3. Toys and Games Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
    • 3.2.1. Raw Material Outlook
    • 3.2.2. Manufacturing & Technology Trends
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Market Opportunities
    • 3.3.4. Market Challenges
  • 3.4. Industry Analysis - Porter's Five Forces Analysis
  • 3.5. Market Entry Strategies

Chapter 4. Toys and Games Market: Product Estimates & Trend Analysis

  • 4.1. Product Movement Analysis & Market Share, 2023 & 2030
  • 4.2. Electronic Games
    • 4.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 4.3. Outdoor & Sport Toys
    • 4.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 4.4. Dolls
    • 4.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 4.5. Preschool Toys
    • 4.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 4.6. Games & Puzzles
    • 4.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 4.7. Others
    • 4.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 5. Toys and Games Market: Application Estimates & Trend Analysis

  • 5.1. Application Movement Analysis & Market Share, 2023 & 2030
  • 5.2. Up to 8 Years
    • 5.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3. 9-15 Years
    • 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.4. Above 15 Years
    • 5.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Toys and Games Market: Regional Estimates & Trend Analysis

  • 6.1. Regional Movement Analysis & Market Share, 2023 & 2030
  • 6.2. North America
    • 6.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.2.2. U.S.
      • 6.2.2.1. Key country dynamics
      • 6.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.2.3. Canada
      • 6.2.3.1. Key country dynamics
      • 6.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.2.4. Mexico
      • 6.2.4.1. Key country dynamics
      • 6.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 6.3. Europe
    • 6.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.3.2. Germany
      • 6.3.2.1. Key country dynamics
      • 6.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.3.3. U.K.
      • 6.3.3.1. Key country dynamics
      • 6.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.3.4. France
      • 6.3.4.1. Key country dynamics
      • 6.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.3.5. Spain
      • 6.3.5.1. Key country dynamics
      • 6.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.3.6. Italy
      • 6.3.6.1. Key country dynamics
      • 6.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 6.4. Asia Pacific
    • 6.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.4.2. China
      • 6.4.2.1. Key country dynamics
      • 6.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.4.3. India
      • 6.4.3.1. Key country dynamics
      • 6.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.4.4. Japan
      • 6.4.4.1. Key country dynamics
      • 6.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.4.5. Australia
      • 6.4.5.1. Key country dynamics
      • 6.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.4.6. South Korea
      • 6.4.6.1. Key country dynamics
      • 6.4.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 6.5. Central & South America
    • 6.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.5.2. Brazil
      • 6.5.2.1. Key country dynamics
      • 6.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.5.3. Argentina
      • 6.5.3.1. Key country dynamics
      • 6.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 6.6. Middle East & Africa
    • 6.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.6.2. South Africa
      • 6.6.2.1. Key country dynamics
      • 6.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.6.3. Saudi Arabia
      • 6.6.3.1. Key country dynamics
      • 6.6.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. Competitive Analysis

  • 7.1. Recent developments & impact analysis, by key market participants
  • 7.2. Company Categorization
  • 7.3. Participant's Overview
  • 7.4. Financial Performance
  • 7.5. Product Benchmarking
  • 7.6. Company Market Share Analysis, 2023 (%)
  • 7.7. Company Heat Map Analysis
  • 7.8. Strategy Mapping
  • 7.9. Company Profiles
    • 7.9.1. Spin Master
      • 7.9.1.1. Company Overview
      • 7.9.1.2. Financial Performance
      • 7.9.1.3. Product Portfolios
      • 7.9.1.4. Strategic Initiatives
    • 7.9.2. The LEGO Group
      • 7.9.2.1. Company Overview
      • 7.9.2.2. Financial Performance
      • 7.9.2.3. Product Portfolios
      • 7.9.2.4. Strategic Initiatives
    • 7.9.3. SANRIO CO., LTD.
      • 7.9.3.1. Company Overview
      • 7.9.3.2. Financial Performance
      • 7.9.3.3. Product Portfolios
      • 7.9.3.4. Strategic Initiatives
    • 7.9.4. Playmates Toys Limited
      • 7.9.4.1. Company Overview
      • 7.9.4.2. Financial Performance
      • 7.9.4.3. Product Portfolios
      • 7.9.4.4. Strategic Initiatives
    • 7.9.5. JAKKS Pacific, Inc.
      • 7.9.5.1. Company Overview
      • 7.9.5.2. Financial Performance
      • 7.9.5.3. Product Portfolios
      • 7.9.5.4. Strategic Initiatives
    • 7.9.6. Mattel
      • 7.9.6.1. Company Overview
      • 7.9.6.2. Financial Performance
      • 7.9.6.3. Product Portfolios
      • 7.9.6.4. Strategic Initiatives
    • 7.9.7. Hasbro
      • 7.9.7.1. Company Overview
      • 7.9.7.2. Financial Performance
      • 7.9.7.3. Product Portfolios
      • 7.9.7.4. Strategic Initiatives
    • 7.9.8. Schylling
      • 7.9.8.1. Company Overview
      • 7.9.8.2. Financial Performance
      • 7.9.8.3. Product Portfolios
      • 7.9.8.4. Strategic Initiatives
    • 7.9.9. Bandai Namco Holdings Inc.
      • 7.9.9.1. Company Overview
      • 7.9.9.2. Financial Performance
      • 7.9.9.3. Product Portfolios
      • 7.9.9.4. Strategic Initiatives
    • 7.9.10. Dream International Limited
      • 7.9.10.1. Company Overview
      • 7.9.10.2. Financial Performance
      • 7.9.10.3. Product Portfolios
      • 7.9.10.4. Strategic Initiatives