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ロイヤリティ管理市場の規模、シェア、動向分析レポート:オファリング別、ソリューション別、展開別、組織規模別、業種別、地域別、セグメント別予測、2023年~2030年

Loyalty Management Market Size, Share & Trends Analysis Report By Offering, By Solution, By Deployment, By Organization Size, By Vertical, By Region, And Segment Forecasts, 2023 - 2030

出版日: | 発行: Grand View Research | ページ情報: 英文 120 Pages | 納期: 2~10営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=160.11円
ロイヤリティ管理市場の規模、シェア、動向分析レポート:オファリング別、ソリューション別、展開別、組織規模別、業種別、地域別、セグメント別予測、2023年~2030年
出版日: 2023年09月21日
発行: Grand View Research
ページ情報: 英文 120 Pages
納期: 2~10営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

ロイヤリティ管理市場の成長と動向:

Grand View Research, Inc.の最新レポートによると、世界のロイヤリティ管理市場規模は2030年までに204億4,000万米ドルに達し、2023年から2030年までのCAGRは9.7%で成長すると推定されています。

ロイヤリティ管理ソフトウェアは、顧客がブランドにどのように関与しているかに関するリアルタイムのデータを表示するのに役立ちます。この情報にアクセスすることで、組織はロイヤルティプログラムとブランドを改善するための革新的で効果的な戦略を開発することができます。このソフトウェアでは、顧客ごとに個別のプロファイルを作成することもできます。さらに、顧客の行動に基づいて、顧客エンゲージメント、サブスクリプションの利用状況、利用頻度などを分析・把握することができます。カスタマーサービス・マネージャー(CSM)は、顧客維持、顧客満足度、顧客エンゲージメントを高めるために、必要な顧客をターゲットとしたキャンペーンや戦略を作成します。

これらが市場成長を促進すると予想される主な要因です。ロイヤリティ管理ソリューションの需要は、予測期間中に増加すると予想されます。インターネット・ユーザーの約60%が、小売店での買い物の価値として特典の受け取りを挙げています。オンライン特典プログラムは、企業全体の収益を5%~10%増加させるのに役立ちます。フォーブス誌によると、オンラインショッピング利用者の約80%は、初期に悪いカスタマーサービスを受けた場合、競合他社に移行します。ブランド間の競争激化は、小売企業にとって、顧客を満足させ、他ブランドへの乗り換えを防ぐために不可欠となっています。さらに、スマートフォンや携帯端末の高速化・スマート化に伴い、コミュニケーションや情報交換が以前よりも便利で効率的になりつつあるため、オンラインショッピングの需要が高まり、ロイヤルティ・マネジメントの需要増につながると予想されます。

このような要因が、予測期間中の市場成長を促進すると予想されます。スマートフォンユーザーの急増は、より多くの個人がオンライン広告に接触し、オンラインショッピングの検討を促していることを示唆しています。スマートフォンを所有したりインターネットを利用したりする個人の数は、先進経済諸国では依然として高い水準にあるが、新興経済諸国では増加傾向にあります。特にラテンアメリカ、中東、アジア太平洋などの新興経済諸国では、インターネット利用者が増加しており、市場の成長に寄与すると予想されます。したがって、スマートフォンとインターネットの利用率の上昇と、オンラインショッピングに対する消費者の嗜好が、市場成長を促進する主な要因の1つとなっています。

ロイヤリティ管理市場のレポートハイライト

  • サービス分野は、2023年から2030年にかけてCAGR 10.2%で成長すると予測されます。小売、ホスピタリティ、金融サービスなど、さまざまな業界で競争が激化しているため、企業は飽和市場で差別化を図り、顧客を維持するためにロイヤルティプログラムを導入するようになっています。
  • チャネル・ロイヤルティ・セグメントは、2023年から2030年にかけてCAGR 10.3%で成長すると予想されます。多くの企業は、ロイヤルティプログラムと紹介プログラムを組み合わせて、エンゲージメントと顧客数を高めています。紹介コードを付与したり、新規顧客の追加を支援したりすることも、エンゲージメントを高める戦術であると同時に、割引、クーポン、無料購読月数などの報酬を紹介者に支払うことで、組織の収益と売上を向上させる。
  • クラウド分野は、2023年から2030年にかけてCAGR 10.4%で成長すると予想されています。企業が費用対効果と拡張性を重視するようになるにつれ、クラウドベースのロイヤリティ・ベース・ソリューションの人気が高まっています。クラウドベースのソリューションの人気の高まりは、さまざまなクラウドサービスプロバイダーの事業拡大を後押ししています。例えば、2023年7月、International Business Machines Corp.はスペインのマドリードに新しいクラウド地域を立ち上げました。この新しいクラウド地域は、マドリード、ラス・ロサス、アルコベンダスの3つのデータセンターで構成されています。
  • ホスピタリティ分野は、2023年から2030年にかけてCAGR 10.6%で成長すると予想されています。ホスピタリティ分野は、顧客体験とブランドへのロイヤリティを高めるために、様々なレストラン、ホテル、リゾートでロイヤリティ管理ソリューションの採用が増加しているため、顕著な成長を遂げています。
  • アジア太平洋地域は、CAGR 10.8%で予測期間中に最も急成長する地域になると予測されています。この地域の成長は、潜在的な聴衆を引き付け、競争力を得るために、中小企業がロイヤリティ管理ソリューションの採用を増やしていることに起因しています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 ロイヤリティ管理市場の変数、動向、範囲

  • 市場系統の見通し
  • 業界のバリューチェーン分析
  • 市場力学
    • 市場促進要因の分析
    • 市場の抑制要因/課題の分析
    • 市場機会分析
  • ビジネス環境分析ツール
    • ポーターのファイブフォース分析
    • PEST分析
  • COVID-19の影響分析

第4章 ロイヤリティ管理市場のオファリングの見通し

  • 2022年と2030年のオファリング別ロイヤリティ管理市場シェア
  • ソリューション
  • サービス

第5章 ロイヤリティ管理市場のソリューションの見通し

  • ソリューション別ロイヤリティ管理市場シェア 2022年および2030年
  • チャンネルロイヤルティ
  • カスタマー・ロイヤルティ
  • 顧客維持

第6章 ロイヤリティ管理市場の展開の見通し

  • 展開別ロイヤリティ管理市場シェア 2022年および2030年
  • オンプレミス
  • クラウド

第7章 ロイヤリティ管理市場の組織規模の見通し

  • 組織規模別ロイヤリティ管理市場シェア 2022年および2030年
  • 中小企業
  • 大企業

第8章 ロイヤリティ管理市場の業種の見通し

  • 業種別ロイヤリティ管理市場シェア 2022年および2030年
  • 交通機関
  • ITと通信
  • BFSI
  • メディアとエンターテイメント
  • 小売および消費財
  • ホスピタリティ
  • その他

第9章 ロイヤリティ管理市場:地域別の見通し

  • 地域別ロイヤリティ管理市場シェア、2022年および2030年
  • 北米
    • 市場推計・予測、2018~2030年
    • オファリング別、2018~2030年
    • ソリューション別、2018~2030年
    • 展開別、2018~2030年
    • 組織規模別、2018~2030年
    • 業種別、2018~2030年
    • 米国
    • カナダ
  • 欧州
    • 市場推計・予測、2018~2030年
    • オファリング別、2018~2030年
    • ソリューション別、2018~2030年
    • 展開別、2018~2030年
    • 組織規模別、2018~2030年
    • 業種別、2018~2030年
    • 英国
    • ドイツ
    • フランス
    • イタリア
    • スペイン
  • アジア太平洋地域
    • 市場推計・予測、2018~2030年
    • オファリング別、2018~2030年
    • ソリューション別、2018~2030年
    • 展開別、2018~2030年
    • 組織規模別、2018~2030年
    • 業種別、2018~2030年
    • 中国
    • インド
    • 日本
    • オーストラリア
    • 韓国
  • ラテンアメリカ
    • 市場推計・予測、2018~2030年
    • オファリング別、2018~2030年
    • ソリューション別、2018~2030年
    • 展開別、2018~2030年
    • 組織規模別、2018~2030年
    • 業種別、2018~2030年
    • ブラジル
    • メキシコ
    • アルゼンチン
  • 中東とアフリカ
    • 市場推計・予測、2018~2030年
    • オファリング別、2018~2030年
    • ソリューション別、2018~2030年
    • 展開別、2018~2030年
    • 組織規模別、2018~2030年
    • 業種別、2018~2030年
    • アラブ首長国連邦
    • サウジアラビア
    • 南アフリカ

第10章 競合情勢

  • 企業の分類(成熟企業、新興企業)
  • Company Share Analysis, 2022
  • ヒートマップ分析
  • 戦略マッピング
    • 拡大
    • 合併と買収
    • パートナーシップとコラボレーション
    • オファリング/サービスの開始
    • 投資
  • 企業プロファイル(会社概要、業績、製品概要、戦略的取り組み)
    • Aimia Inc.
    • BOND BRAND LOYALTY INC.
    • Brierley+Partners
    • IBM Corporation
    • Comarch SA
    • Five Stars Loyalty Inc.
    • ICF International Inc.
    • Kobie Marketing
    • The Lacek Group
    • Martiz Holdings Inc.
    • Oracle Corporation
    • Salesforce Inc.
    • SAP SE
    • AnnexCloud
    • Tibco Software Inc.
図表

List of Tables

  • Table 1 List of Abbreviation
  • Table 2 Loyalty Management market, 2018 - 2030 (USD Billion)
  • Table 3 Loyalty Management market, by offering, 2018 - 2030 (USD Billion)
  • Table 4 Global Loyalty Management market, by solution, 2018 - 2030 (USD Billion)
  • Table 5 Global Loyalty Management market, by deployment, 2018 - 2030 (USD Billion)
  • Table 6 Global Loyalty Management market, by organization size, 2018 - 2030 (USD Billion)
  • Table 7 Global Loyalty Management market, by vertical, 2018 - 2030 (USD Billion)
  • Table 8 North America Loyalty Management market, by offering 2018 - 2030 (USD Billion)
  • Table 9 North America Loyalty Management market, by solution 2018 - 2030 (USD Billion)
  • Table 10 North America Loyalty Management market, by deployment, 2018 - 2030 (USD Billion)
  • Table 11 North America Loyalty Management market, by organization size, 2018 - 2030 (USD Billion)
  • Table 12 North America Loyalty Management market, by vertical, 2018 - 2030 (USD Billion)
  • Table 13 U.S. Loyalty Management market, by offering 2018 - 2030 (USD Billion)
  • Table 14 U.S. Loyalty Management market, by solution 2018 - 2030 (USD Billion)
  • Table 15 U.S. Loyalty Management market, by deployment, 2018 - 2030 (USD Billion)
  • Table 16 U.S. Loyalty Management market, by organization size, 2018 - 2030 (USD Billion)
  • Table 17 U.S. Loyalty Management market, by vertical, 2018 - 2030 (USD Billion)
  • Table 18 Canada Loyalty Management market, by offering 2018 - 2030 (USD Billion)
  • Table 19 Canada Loyalty Management market, by solution 2018 - 2030 (USD Billion)
  • Table 20 Canada Loyalty Management market, by deployment, 2018 - 2030 (USD Billion)
  • Table 21 Canada Loyalty Management market, by organization size, 2018 - 2030 (USD Billion)
  • Table 22 Canada Loyalty Management market, by vertical, 2018 - 2030 (USD Billion)
  • Table 23 Europe Loyalty Management market, by offering 2018 - 2030 (USD Billion)
  • Table 24 Europe Loyalty Management market, by solution 2018 - 2030 (USD Billion)
  • Table 25 Europe Loyalty Management market, by deployment, 2018 - 2030 (USD Billion)
  • Table 26 Europe Loyalty Management market, by organization size, 2018 - 2030 (USD Billion)
  • Table 27 Europe Loyalty Management market, by vertical, 2018 - 2030 (USD Billion)
  • Table 28 UK Loyalty Management market, by offering 2018 - 2030 (USD Billion)
  • Table 29 UK Loyalty Management market, by solution 2018 - 2030 (USD Billion)
  • Table 30 UK Loyalty Management market, by deployment, 2018 - 2030 (USD Billion)
  • Table 31 UK Loyalty Management market, by organization size, 2018 - 2030 (USD Billion)
  • Table 32 UK Loyalty Management market, by vertical, 2018 - 2030 (USD Billion)
  • Table 33 Germany Loyalty Management market, by offering 2018 - 2030 (USD Billion)
  • Table 34 Germany Loyalty Management market, by solution 2018 - 2030 (USD Billion)
  • Table 35 Germany Loyalty Management market, by deployment, 2018 - 2030 (USD Billion)
  • Table 36 Germany Loyalty Management market, by organization size, 2018 - 2030 (USD Billion)
  • Table 37 Germany Loyalty Management market, by vertical, 2018 - 2030 (USD Billion)
  • Table 38 France Loyalty Management market, by offering 2018 - 2030 (USD Billion)
  • Table 39 France Loyalty Management market, by solution 2018 - 2030 (USD Billion)
  • Table 40 France Loyalty Management market, by deployment, 2018 - 2030 (USD Billion)
  • Table 41 France Loyalty Management market, by organization size, 2018 - 2030 (USD Billion)
  • Table 42 France Loyalty Management market, by vertical, 2018 - 2030 (USD Billion)
  • Table 43 Italy Loyalty Management market, by offering 2018 - 2030 (USD Billion)
  • Table 44 Italy Loyalty Management market, by solution 2018 - 2030 (USD Billion)
  • Table 45 Italy Loyalty Management market, by deployment, 2018 - 2030 (USD Billion)
  • Table 46 Italy Loyalty Management market, by organization size, 2018 - 2030 (USD Billion)
  • Table 47 Italy Loyalty Management market, by vertical, 2018 - 2030 (USD Billion)
  • Table 48 Spain Loyalty Management market, by offering 2018 - 2030 (USD Billion)
  • Table 49 Spain Loyalty Management market, by solution 2018 - 2030 (USD Billion)
  • Table 50 Spain Loyalty Management market, by deployment, 2018 - 2030 (USD Billion)
  • Table 51 Spain Loyalty Management market, by organization size, 2018 - 2030 (USD Billion)
  • Table 52 Spain Loyalty Management market, by vertical, 2018 - 2030 (USD Billion)
  • Table 53 Asia Pacific Loyalty Management market, by offering 2018 - 2030 (USD Billion)
  • Table 54 Asia Pacific Loyalty Management market, by solution 2018 - 2030 (USD Billion)
  • Table 55 Asia Pacific Loyalty Management market, by deployment, 2018 - 2030 (USD Billion)
  • Table 56 Asia Pacific Loyalty Management market, by organization size, 2018 - 2030 (USD Billion)
  • Table 57 Asia Pacific Loyalty Management market, by vertical, 2018 - 2030 (USD Billion)
  • Table 58 China Loyalty Management market, by offering 2018 - 2030 (USD Billion)
  • Table 59 China Loyalty Management market, by solution 2018 - 2030 (USD Billion)
  • Table 60 China Loyalty Management market, by deployment, 2018 - 2030 (USD Billion)
  • Table 61 China Loyalty Management market, by organization size, 2018 - 2030 (USD Billion)
  • Table 62 China Loyalty Management market, by vertical, 2018 - 2030 (USD Billion)
  • Table 63 India Loyalty Management market, by offering 2018 - 2030 (USD Billion)
  • Table 64 India Loyalty Management market, by solution 2018 - 2030 (USD Billion)
  • Table 65 India Loyalty Management market, by deployment, 2018 - 2030 (USD Billion)
  • Table 66 India Loyalty Management market, by organization size, 2018 - 2030 (USD Billion)
  • Table 67 India Loyalty Management market, by vertical, 2018 - 2030 (USD Billion)
  • Table 68 Japan Loyalty Management market, by offering 2018 - 2030 (USD Billion)
  • Table 69 Japan Loyalty Management market, by solution 2018 - 2030 (USD Billion)
  • Table 70 Japan Loyalty Management market, by deployment, 2018 - 2030 (USD Billion)
  • Table 71 Japan Loyalty Management market, by organization size, 2018 - 2030 (USD Billion)
  • Table 72 Japan Loyalty Management market, by vertical, 2018 - 2030 (USD Billion)
  • Table 73 Australia Loyalty Management market, by offering 2018 - 2030 (USD Billion)
  • Table 74 Australia Loyalty Management market, by solution 2018 - 2030 (USD Billion)
  • Table 75 Australia Loyalty Management market, by deployment, 2018 - 2030 (USD Billion)
  • Table 76 Australia Loyalty Management market, by organization size, 2018 - 2030 (USD Billion)
  • Table 77 Australia Loyalty Management market, by vertical, 2018 - 2030 (USD Billion)
  • Table 78 South Korea Loyalty Management market, by offering 2018 - 2030 (USD Billion)
  • Table 79 South Korea Loyalty Management market, by solution 2018 - 2030 (USD Billion)
  • Table 80 South Korea Loyalty Management market, by deployment, 2018 - 2030 (USD Billion)
  • Table 81 South Korea Loyalty Management market, by organization size, 2018 - 2030 (USD Billion)
  • Table 82 South Korea Loyalty Management market, by vertical, 2018 - 2030 (USD Billion)
  • Table 83 Latin America Loyalty Management market, by offering 2018 - 2030 (USD Billion)
  • Table 84 Latin America Loyalty Management market, by solution 2018 - 2030 (USD Billion)
  • Table 85 Latin America Loyalty Management market, by deployment, 2018 - 2030 (USD Billion)
  • Table 86 Latin America Loyalty Management market, by organization size, 2018 - 2030 (USD Billion)
  • Table 87 Latin America Loyalty Management market, by vertical, 2018 - 2030 (USD Billion)
  • Table 88 Brazil Loyalty Management market, by offering 2018 - 2030 (USD Billion)
  • Table 89 Brazil Loyalty Management market, by solution 2018 - 2030 (USD Billion)
  • Table 90 Brazil Loyalty Management market, by deployment, 2018 - 2030 (USD Billion)
  • Table 91 Brazil Loyalty Management market, by organization size, 2018 - 2030 (USD Billion)
  • Table 92 Brazil Loyalty Management market, by vertical, 2018 - 2030 (USD Billion)
  • Table 93 Mexico Loyalty Management market, by offering 2018 - 2030 (USD Billion)
  • Table 94 Mexico Loyalty Management market, by solution 2018 - 2030 (USD Billion)
  • Table 95 Mexico Loyalty Management market, by deployment, 2018 - 2030 (USD Billion)
  • Table 96 Mexico Loyalty Management market, by organization size, 2018 - 2030 (USD Billion)
  • Table 97 Mexico Loyalty Management market, by vertical, 2018 - 2030 (USD Billion)
  • Table 98 Argentina Loyalty Management market, by offering 2018 - 2030 (USD Billion)
  • Table 99 Argentina Loyalty Management market, by solution 2018 - 2030 (USD Billion)
  • Table 100 Argentina Loyalty Management market, by deployment, 2018 - 2030 (USD Billion)
  • Table 101 Argentina Loyalty Management market, by organization size, 2018 - 2030 (USD Billion)
  • Table 102 Argentina Loyalty Management market, by vertical, 2018 - 2030 (USD Billion)
  • Table 103 MEA Loyalty Management market, by offering 2018 - 2030 (USD Billion)
  • Table 104 MEA Loyalty Management market, by solution 2018 - 2030 (USD Billion)
  • Table 105 MEA Loyalty Management market, by deployment, 2018 - 2030 (USD Billion)
  • Table 106 MEA Loyalty Management market, by organization size, 2018 - 2030 (USD Billion)
  • Table 107 MEA Loyalty Management market, by vertical, 2018 - 2030 (USD Billion)
  • Table 108 UAE Loyalty Management market, by offering 2018 - 2030 (USD Billion)
  • Table 109 UAE Loyalty Management market, by solution 2018 - 2030 (USD Billion)
  • Table 110 UAE Loyalty Management market, by deployment, 2018 - 2030 (USD Billion)
  • Table 111 UAE Loyalty Management market, by organization size, 2018 - 2030 (USD Billion)
  • Table 112 UAE Loyalty Management market, by vertical, 2018 - 2030 (USD Billion)
  • Table 113 Saudi Arabia Loyalty Management market, by offering 2018 - 2030 (USD Billion)
  • Table 114 Saudi Arabia Loyalty Management market, by solution 2018 - 2030 (USD Billion)
  • Table 115 Saudi Arabia Loyalty Management market, by deployment, 2018 - 2030 (USD Billion)
  • Table 116 Saudi Arabia Loyalty Management market, by organization size, 2018 - 2030 (USD Billion)
  • Table 117 Saudi Arabia Loyalty Management market, by vertical, 2018 - 2030 (USD Billion)
  • Table 118 Saudi Arabia Loyalty Management market, by offering 2018 - 2030 (USD Billion)
  • Table 119 South Africa Loyalty Management market, by solution 2018 - 2030 (USD Billion)
  • Table 120 South Africa Loyalty Management market, by deployment, 2018 - 2030 (USD Billion)
  • Table 121 South Africa Loyalty Management market, by organization size, 2018 - 2030 (USD Billion)
  • Table 122 South Africa Loyalty Management market, by vertical, 2018 - 2030 (USD Billion)

List of Figures

  • Fig. 1 Loyalty Management market segmentation
  • Fig. 2 Methodology
  • Fig. 3 Primary Research Pattern
  • Fig. 4 Information analysis
  • Fig. 5 Data Analysis Model
  • Fig. 6 Data Validation & Publishing
  • Fig. 7 Loyalty Management: Market Snapshot
  • Fig. 8 Loyalty Management: Segment Snapshot
  • Fig. 9 Loyalty Management: Competitive Landscape Snapshot
  • Fig. 10 Loyalty Management Market Lineage Outlook
  • Fig. 11 Loyalty Management market: Value chain analysis
  • Fig. 12 Market driver analysis
  • Fig. 13 Market restraint analysis
  • Fig. 14 Market opportunity analysis
  • Fig. 15 Loyalty Management market: Porter's five forces analysis
  • Fig. 16 Loyalty Management market: PEST analysis
  • Fig. 17 Loyalty Management market analysis: Offering segment analysis
  • Fig. 18 Loyalty Management market analysis: Solution segment analysis
  • Fig. 19 Loyalty Management market analysis: Deployment segment analysis
  • Fig. 20 Loyalty Management market analysis: Organization Size segment analysis
  • Fig. 21 Loyalty Management market analysis: Vertical segment analysis
目次
Product Code: GVR-4-68039-504-2

Loyalty Management Market Growth & Trends:

The global loyalty management market size is estimated to reach USD 20.44 billion by 2030, according to the recent reports of Grand View Research, Inc.., growing at a CAGR of 9.7% from 2023 to 2030. The loyalty management software helps view real-time data about how customers engage with the brand. Access to this information enables organizations to develop innovative and effective strategies for improving loyalty programs and the brand. The software can also create individual profiles for each customer. In addition, based on customers' behavior, organizations can analyze and understand customer engagement, subscription utilization, and usage frequency. Customer Service Managers (CSMs) create campaigns and strategies to target required customers for increasing customer retention, customer satisfaction, and customer engagement.

These are the key factors expected to drive the market growth. The demand for loyalty management solutions is expected to increase over the forecast period. Around 60% of internet users cite receiving rewards as a valued aspect of retail shopping. Online reward programs help increase the company's overall revenue by 5% - 10%. According to Forbes, approximately 80% of online shoppers shift to a competitor if they experience bad customer service in the initial period. Intensifying competition among brands has become essential for retailers to satisfy their customers and prevent them from switching to other brands. Furthermore, as smartphones and mobile devices are becoming faster and smarter, communication and exchange of information are getting more convenient and efficient than before, which is expected to boost the demand for online shopping, leading to the increasing demand for loyalty management.

These factors are expected to drive the market growth over the forecast period. A rapid increase in the number of smartphone users suggests that more individuals are exposed to online ads and prompted to consider online shopping. The number of individuals owning a smartphone or using the internet remains high in developed economies, whereas it is increasing in emerging economies. The growing number of internet users, particularly in the developing economies of Latin America, Middle East, and Asia Pacific is expected to contribute to the market growth. Therefore, the rising usage of smartphones & internet and consumer preference for online shopping are among the primary factors propelling the market growth.

Loyalty Management Market Report Highlights:

  • The service segment is expected to register a CAGR of 10.2% from 2023 to 2030. The increasing competition in various industries, including retail, hospitality, and financial services, has prompted companies to adopt loyalty programs to differentiate themselves and retain customers in saturated markets
  • The channel loyalty segment is expected to register a CAGR of 10.3% from 2023 to 2030. Many businesses combine their loyalty and referral programs to enhance engagement and client count. Giving referral codes or assisting in the addition of a new client is also a tactic to increase engagement while paying the referrer with a reward, such as a discount, coupon, and free months of subscriptions, which enhances the organization's revenue and sales
  • The cloud segment is expected to register a CAGR of 10.4% from 2023 to 2030. As companies become more focused on cost-effectiveness and scalability, cloud-based loyalty-based solutions are becoming increasingly popular. The growing popularity of cloud-based solutions encourages various cloud service providers to expand their businesses. For instance, in July 2023, International Business Machines Corp. launched a new cloud region in Madrid, Spain. This new cloud region comprises three data centers, in Madrid, Las Rozas, and Alcobendas
  • The hospitality segment is expected to register a CAGR of 10.6% from 2023 to 2030. The hospitality segment is witnessing notable growth due to the increasing adoption of loyalty management solutions by various restaurants, hotels, and resorts to enhance their customer experience and loyalty to the brand
  • Asia Pacific is anticipated to emerge as the fastest-growing region over the forecast period at a CAGR of 10.8%.The region's growth can be attributed to SMEs' increasing adoption of loyalty management solutions to attract potential audiences and gain a competitive edge

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Methodology Segmentation & Scope
  • 1.2. Information procurement
    • 1.2.1. Purchased database
    • 1.2.2. GVR's internal database
    • 1.2.3. Secondary solutions & third-party perspectives
    • 1.2.4. Primary research
  • 1.3. Information analysis
    • 1.3.1. Data analysis models
  • 1.4. Market formulation & data visualization
  • 1.5. Data validation & publishing

Chapter 2. Executive Summary

  • 2.1. Loyalty Management Market - Market Snapshot
  • 2.2. Loyalty Management Market - Segment Snapshot
  • 2.3. Loyalty Management Market - Competitive Snapshot

Chapter 3. Loyalty Management Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint/Challenge Analysis
    • 3.3.3. Market Opportunity Analysis
  • 3.4. Business Environment Analysis Tools
    • 3.4.1. Porter's Five Forces Analysis
    • 3.4.2. PEST Analysis
  • 3.5. COVID-19 Impact Analysis

Chapter 4. Loyalty Management Market Offering Outlook

  • 4.1. Loyalty Management Market Share by Offering 2022 & 2030 (USD Billion)
  • 4.2. Solution
    • 4.2.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
  • 4.3. Service
    • 4.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 5. Loyalty Management Market Solution Outlook

  • 5.1. Loyalty Management Market Share by Solution 2022 & 2030 (USD Billion)
  • 5.2. Channel Loyalty
    • 5.2.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
  • 5.3. Customer Loyalty
    • 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.4. Customer Retention
    • 5.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Loyalty Management Market Deployment Outlook

  • 6.1. Loyalty Management Market Share by Deployment 2022 & 2030 (USD Billion)
  • 6.2. On-premise
    • 6.2.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
  • 6.3. Cloud
    • 6.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. Loyalty Management Market Organization Size Outlook

  • 7.1. Loyalty Management Market Share by Organization Size 2022 & 2030 (USD Billion)
  • 7.2. Small & Medium Enterprise
    • 7.2.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
  • 7.3. Large Enterprise
    • 7.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 8. Loyalty Management Market Vertical Outlook

  • 8.1. Loyalty Management Market Share by Vertical 2022 & 2030 (USD Billion)
  • 8.2. Transportation
    • 8.2.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
  • 8.3. IT & Telecommunication
    • 8.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.4. BFSI
    • 8.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.5. Media & Entertainment
    • 8.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.6. Retail & Consumer Goods
    • 8.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.7. Hospitality
    • 8.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.8. Others
    • 8.8.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 9. Loyalty Management Market: Regional Outlook

  • 9.1. Loyalty Management Market Share by Region, 2022 & 2030 (USD Billion)
  • 9.2. North America
    • 9.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.2.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
    • 9.2.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
    • 9.2.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
    • 9.2.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
    • 9.2.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
    • 9.2.7. U.S.
      • 9.2.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 9.2.7.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
      • 9.2.7.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
      • 9.2.7.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
      • 9.2.7.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
      • 9.2.7.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
    • 9.2.8. Canada
      • 9.2.8.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 9.2.8.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
      • 9.2.8.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
      • 9.2.8.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
      • 9.2.8.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
      • 9.2.8.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
  • 9.3. Europe
    • 9.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
    • 9.3.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
    • 9.3.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
    • 9.3.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
    • 9.3.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
    • 9.3.7. UK
      • 9.3.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 9.3.7.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
      • 9.3.7.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
      • 9.3.7.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
      • 9.3.7.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
      • 9.3.7.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
    • 9.3.8. Germany
      • 9.3.8.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 9.3.8.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
      • 9.3.8.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
      • 9.3.8.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
      • 9.3.8.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
      • 9.3.8.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
    • 9.3.9. France
      • 9.3.9.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 9.3.9.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
      • 9.3.9.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
      • 9.3.9.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
      • 9.3.9.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
      • 9.3.9.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
    • 9.3.10. Italy
      • 9.3.10.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 9.3.10.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
      • 9.3.10.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
      • 9.3.10.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
      • 9.3.10.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
      • 9.3.10.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
    • 9.3.11. Spain
      • 9.3.11.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 9.3.11.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
      • 9.3.11.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
      • 9.3.11.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
      • 9.3.11.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
      • 9.3.11.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
  • 9.4. Asia Pacific
    • 9.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.4.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
    • 9.4.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
    • 9.4.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
    • 9.4.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
    • 9.4.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
    • 9.4.7. China
      • 9.4.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 9.4.7.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
      • 9.4.7.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
      • 9.4.7.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
      • 9.4.7.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
      • 9.4.7.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
    • 9.4.8. India
      • 9.4.8.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 9.4.8.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
      • 9.4.8.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
      • 9.4.8.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
      • 9.4.8.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
      • 9.4.8.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
    • 9.4.9. Japan
      • 9.4.9.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 9.4.9.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
      • 9.4.9.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
      • 9.4.9.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
      • 9.4.9.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
      • 9.4.9.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
    • 9.4.10. Australia
      • 9.4.10.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 9.4.10.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
      • 9.4.10.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
      • 9.4.10.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
      • 9.4.10.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
      • 9.4.10.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
    • 9.4.11. South Korea
      • 9.4.11.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 9.4.11.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
      • 9.4.11.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
      • 9.4.11.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
      • 9.4.11.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
      • 9.4.11.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
  • 9.5. Latin America
    • 9.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.5.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
    • 9.5.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
    • 9.5.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
    • 9.5.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
    • 9.5.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
    • 9.5.7. Brazil
      • 9.5.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 9.5.7.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
      • 9.5.7.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
      • 9.5.7.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
      • 9.5.7.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
      • 9.5.7.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
    • 9.5.8. Mexico
      • 9.5.8.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 9.5.8.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
      • 9.5.8.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
      • 9.5.8.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
      • 9.5.8.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
      • 9.5.8.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
    • 9.5.9. Argentina
      • 9.5.9.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 9.5.9.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
      • 9.5.9.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
      • 9.5.9.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
      • 9.5.9.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
      • 9.5.9.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
  • 9.6. Middle East & Africa
    • 9.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.6.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
    • 9.6.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
    • 9.6.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
    • 9.6.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
    • 9.6.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
    • 9.6.7. UAE
      • 9.6.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 9.6.7.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
      • 9.6.7.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
      • 9.6.7.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
      • 9.6.7.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
      • 9.6.7.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
    • 9.6.8. Saudi Arabia
      • 9.6.8.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 9.6.8.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
      • 9.6.8.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
      • 9.6.8.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
      • 9.6.8.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
      • 9.6.8.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
    • 9.6.9. South Africa
      • 9.6.9.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 9.6.9.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
      • 9.6.9.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
      • 9.6.9.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
      • 9.6.9.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
      • 9.6.9.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)

Chapter 10. Competitive Landscape

  • 10.1. Company Categorization (Mature Players, Emerging Players)
  • 10.2. Company Share Analysis, 2022
  • 10.3. Heat Map Analysis
  • 10.4. Strategy Mapping
    • 10.4.1. Expansion
    • 10.4.2. Merger & Acquisition
    • 10.4.3. Partnerships & Collaborations
    • 10.4.4. Offering/Service Launch
    • 10.4.5. Investment
  • 10.5. Company Profiles (Overview, Financial Performance, Product Overview, Strategic Initiatives)
    • 10.5.1. Aimia Inc.
    • 10.5.2. BOND BRAND LOYALTY INC.
    • 10.5.3. Brierley+Partners
    • 10.5.4. IBM Corporation
    • 10.5.5. Comarch SA
    • 10.5.6. Five Stars Loyalty Inc.
    • 10.5.7. ICF International Inc.
    • 10.5.8. Kobie Marketing
    • 10.5.9. The Lacek Group
    • 10.5.10. Martiz Holdings Inc.
    • 10.5.11. Oracle Corporation
    • 10.5.12. Salesforce Inc.
    • 10.5.13. SAP SE
    • 10.5.14. AnnexCloud
    • 10.5.15. Tibco Software Inc.