Product Code: GVR-4-68039-504-2
Loyalty Management Market Growth & Trends:
The global loyalty management market size is estimated to reach USD 20.44 billion by 2030, according to the recent reports of Grand View Research, Inc.., growing at a CAGR of 9.7% from 2023 to 2030. The loyalty management software helps view real-time data about how customers engage with the brand. Access to this information enables organizations to develop innovative and effective strategies for improving loyalty programs and the brand. The software can also create individual profiles for each customer. In addition, based on customers' behavior, organizations can analyze and understand customer engagement, subscription utilization, and usage frequency. Customer Service Managers (CSMs) create campaigns and strategies to target required customers for increasing customer retention, customer satisfaction, and customer engagement.
These are the key factors expected to drive the market growth. The demand for loyalty management solutions is expected to increase over the forecast period. Around 60% of internet users cite receiving rewards as a valued aspect of retail shopping. Online reward programs help increase the company's overall revenue by 5% - 10%. According to Forbes, approximately 80% of online shoppers shift to a competitor if they experience bad customer service in the initial period. Intensifying competition among brands has become essential for retailers to satisfy their customers and prevent them from switching to other brands. Furthermore, as smartphones and mobile devices are becoming faster and smarter, communication and exchange of information are getting more convenient and efficient than before, which is expected to boost the demand for online shopping, leading to the increasing demand for loyalty management.
These factors are expected to drive the market growth over the forecast period. A rapid increase in the number of smartphone users suggests that more individuals are exposed to online ads and prompted to consider online shopping. The number of individuals owning a smartphone or using the internet remains high in developed economies, whereas it is increasing in emerging economies. The growing number of internet users, particularly in the developing economies of Latin America, Middle East, and Asia Pacific is expected to contribute to the market growth. Therefore, the rising usage of smartphones & internet and consumer preference for online shopping are among the primary factors propelling the market growth.
Loyalty Management Market Report Highlights:
- The service segment is expected to register a CAGR of 10.2% from 2023 to 2030. The increasing competition in various industries, including retail, hospitality, and financial services, has prompted companies to adopt loyalty programs to differentiate themselves and retain customers in saturated markets
- The channel loyalty segment is expected to register a CAGR of 10.3% from 2023 to 2030. Many businesses combine their loyalty and referral programs to enhance engagement and client count. Giving referral codes or assisting in the addition of a new client is also a tactic to increase engagement while paying the referrer with a reward, such as a discount, coupon, and free months of subscriptions, which enhances the organization's revenue and sales
- The cloud segment is expected to register a CAGR of 10.4% from 2023 to 2030. As companies become more focused on cost-effectiveness and scalability, cloud-based loyalty-based solutions are becoming increasingly popular. The growing popularity of cloud-based solutions encourages various cloud service providers to expand their businesses. For instance, in July 2023, International Business Machines Corp. launched a new cloud region in Madrid, Spain. This new cloud region comprises three data centers, in Madrid, Las Rozas, and Alcobendas
- The hospitality segment is expected to register a CAGR of 10.6% from 2023 to 2030. The hospitality segment is witnessing notable growth due to the increasing adoption of loyalty management solutions by various restaurants, hotels, and resorts to enhance their customer experience and loyalty to the brand
- Asia Pacific is anticipated to emerge as the fastest-growing region over the forecast period at a CAGR of 10.8%.The region's growth can be attributed to SMEs' increasing adoption of loyalty management solutions to attract potential audiences and gain a competitive edge
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Methodology Segmentation & Scope
- 1.2. Information procurement
- 1.2.1. Purchased database
- 1.2.2. GVR's internal database
- 1.2.3. Secondary solutions & third-party perspectives
- 1.2.4. Primary research
- 1.3. Information analysis
- 1.3.1. Data analysis models
- 1.4. Market formulation & data visualization
- 1.5. Data validation & publishing
Chapter 2. Executive Summary
- 2.1. Loyalty Management Market - Market Snapshot
- 2.2. Loyalty Management Market - Segment Snapshot
- 2.3. Loyalty Management Market - Competitive Snapshot
Chapter 3. Loyalty Management Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.2. Industry Value Chain Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint/Challenge Analysis
- 3.3.3. Market Opportunity Analysis
- 3.4. Business Environment Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
- 3.4.2. PEST Analysis
- 3.5. COVID-19 Impact Analysis
Chapter 4. Loyalty Management Market Offering Outlook
- 4.1. Loyalty Management Market Share by Offering 2022 & 2030 (USD Billion)
- 4.2. Solution
- 4.2.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
- 4.3. Service
- 4.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 5. Loyalty Management Market Solution Outlook
- 5.1. Loyalty Management Market Share by Solution 2022 & 2030 (USD Billion)
- 5.2. Channel Loyalty
- 5.2.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
- 5.3. Customer Loyalty
- 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.4. Customer Retention
- 5.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 6. Loyalty Management Market Deployment Outlook
- 6.1. Loyalty Management Market Share by Deployment 2022 & 2030 (USD Billion)
- 6.2. On-premise
- 6.2.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
- 6.3. Cloud
- 6.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 7. Loyalty Management Market Organization Size Outlook
- 7.1. Loyalty Management Market Share by Organization Size 2022 & 2030 (USD Billion)
- 7.2. Small & Medium Enterprise
- 7.2.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
- 7.3. Large Enterprise
- 7.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 8. Loyalty Management Market Vertical Outlook
- 8.1. Loyalty Management Market Share by Vertical 2022 & 2030 (USD Billion)
- 8.2. Transportation
- 8.2.1. Market size estimates and forecasts, 2018 - 2030 (USD Billion)
- 8.3. IT & Telecommunication
- 8.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.4. BFSI
- 8.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.5. Media & Entertainment
- 8.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.6. Retail & Consumer Goods
- 8.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.7. Hospitality
- 8.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.8. Others
- 8.8.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 9. Loyalty Management Market: Regional Outlook
- 9.1. Loyalty Management Market Share by Region, 2022 & 2030 (USD Billion)
- 9.2. North America
- 9.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.2.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
- 9.2.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
- 9.2.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
- 9.2.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
- 9.2.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
- 9.2.7. U.S.
- 9.2.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.2.7.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
- 9.2.7.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
- 9.2.7.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
- 9.2.7.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
- 9.2.7.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
- 9.2.8. Canada
- 9.2.8.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.2.8.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
- 9.2.8.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
- 9.2.8.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
- 9.2.8.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
- 9.2.8.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
- 9.3. Europe
- 9.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.3.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
- 9.3.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
- 9.3.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
- 9.3.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
- 9.3.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
- 9.3.7. UK
- 9.3.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.3.7.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
- 9.3.7.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
- 9.3.7.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
- 9.3.7.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
- 9.3.7.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
- 9.3.8. Germany
- 9.3.8.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.3.8.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
- 9.3.8.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
- 9.3.8.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
- 9.3.8.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
- 9.3.8.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
- 9.3.9. France
- 9.3.9.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.3.9.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
- 9.3.9.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
- 9.3.9.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
- 9.3.9.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
- 9.3.9.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
- 9.3.10. Italy
- 9.3.10.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.3.10.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
- 9.3.10.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
- 9.3.10.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
- 9.3.10.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
- 9.3.10.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
- 9.3.11. Spain
- 9.3.11.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.3.11.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
- 9.3.11.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
- 9.3.11.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
- 9.3.11.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
- 9.3.11.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
- 9.4. Asia Pacific
- 9.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.4.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
- 9.4.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
- 9.4.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
- 9.4.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
- 9.4.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
- 9.4.7. China
- 9.4.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.4.7.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
- 9.4.7.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
- 9.4.7.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
- 9.4.7.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
- 9.4.7.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
- 9.4.8. India
- 9.4.8.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.4.8.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
- 9.4.8.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
- 9.4.8.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
- 9.4.8.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
- 9.4.8.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
- 9.4.9. Japan
- 9.4.9.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.4.9.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
- 9.4.9.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
- 9.4.9.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
- 9.4.9.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
- 9.4.9.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
- 9.4.10. Australia
- 9.4.10.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.4.10.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
- 9.4.10.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
- 9.4.10.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
- 9.4.10.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
- 9.4.10.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
- 9.4.11. South Korea
- 9.4.11.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.4.11.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
- 9.4.11.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
- 9.4.11.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
- 9.4.11.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
- 9.4.11.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
- 9.5. Latin America
- 9.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.5.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
- 9.5.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
- 9.5.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
- 9.5.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
- 9.5.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
- 9.5.7. Brazil
- 9.5.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.5.7.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
- 9.5.7.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
- 9.5.7.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
- 9.5.7.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
- 9.5.7.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
- 9.5.8. Mexico
- 9.5.8.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.5.8.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
- 9.5.8.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
- 9.5.8.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
- 9.5.8.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
- 9.5.8.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
- 9.5.9. Argentina
- 9.5.9.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.5.9.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
- 9.5.9.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
- 9.5.9.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
- 9.5.9.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
- 9.5.9.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
- 9.6. Middle East & Africa
- 9.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.6.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
- 9.6.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
- 9.6.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
- 9.6.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
- 9.6.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
- 9.6.7. UAE
- 9.6.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.6.7.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
- 9.6.7.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
- 9.6.7.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
- 9.6.7.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
- 9.6.7.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
- 9.6.8. Saudi Arabia
- 9.6.8.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.6.8.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
- 9.6.8.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
- 9.6.8.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
- 9.6.8.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
- 9.6.8.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
- 9.6.9. South Africa
- 9.6.9.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.6.9.2. Market estimates and forecast by offering, 2018 - 2030 (USD Billion)
- 9.6.9.3. Market estimates and forecast by solution, 2018 - 2030 (USD Billion)
- 9.6.9.4. Market estimates and forecast by deployment, 2018 - 2030 (USD Billion)
- 9.6.9.5. Market estimates and forecast by organization size, 2018 - 2030 (USD Billion)
- 9.6.9.6. Market estimates and forecast by vertical, 2018 - 2030 (USD Billion)
Chapter 10. Competitive Landscape
- 10.1. Company Categorization (Mature Players, Emerging Players)
- 10.2. Company Share Analysis, 2022
- 10.3. Heat Map Analysis
- 10.4. Strategy Mapping
- 10.4.1. Expansion
- 10.4.2. Merger & Acquisition
- 10.4.3. Partnerships & Collaborations
- 10.4.4. Offering/Service Launch
- 10.4.5. Investment
- 10.5. Company Profiles (Overview, Financial Performance, Product Overview, Strategic Initiatives)
- 10.5.1. Aimia Inc.
- 10.5.2. BOND BRAND LOYALTY INC.
- 10.5.3. Brierley+Partners
- 10.5.4. IBM Corporation
- 10.5.5. Comarch SA
- 10.5.6. Five Stars Loyalty Inc.
- 10.5.7. ICF International Inc.
- 10.5.8. Kobie Marketing
- 10.5.9. The Lacek Group
- 10.5.10. Martiz Holdings Inc.
- 10.5.11. Oracle Corporation
- 10.5.12. Salesforce Inc.
- 10.5.13. SAP SE
- 10.5.14. AnnexCloud
- 10.5.15. Tibco Software Inc.