Product Code: GVR-4-68039-075-9
Contact Center Analytics Market Growth & Trends:
The global contact center analytics market size is expected to reach USD 5.75 billion by 2030, expanding at a CAGR of 20.5% from 2025 to 2030, according to a new report by Grand View Research, Inc. The growing need among contact center companies to track and measure business performance at each level is expected to drive market growth. Contact center analytics also enables companies to reduce overhead and operational expenses. The funding raised by contact center service providers is also expected to drive market growth. For instance, in May 2021, ASAPP, Inc., an Artificial Intelligence (AI) research-driven customer experience company, announced that it raised USD 120 million. The company would use this funding to expand its portfolio and market reach.
Companies are entering into partnerships with technology solution providers to enhance their offerings. For instance, in July 2021, Clarabridge, Inc., a speech analytics provider, announced that it had joined Five9's ISV Partner Program, a provider of intelligent cloud contact centers. This partnership provided Five9's clients the ability to connect contact center analytics and management. The COVID-19 pandemic has positively impacted the market growth in 2021. The pandemic has driven automation and digitalization initiatives across contact centers due to changing customer needs and employee working structures. Contact center agents have shifted to a remote working model due to the pandemic to stem the spread of the virus, which creates the need for contact center analytics among contact centers of various companies.:
Contact Center Analytics Market Report Highlights:
- The solutions segment accounted for the largest share of 66.6% in 2024. Rising demand for enhanced customer experience drives growth of the segment.
- The speech analytics segment accounted for the largest share in 2024. The capability of speech analytics solutions to improve agent performance and goal attainment, and reduce agent churn, among other benefits, is expected to drive the segment growth.
- The integration & deployment segment accounted for the largest revenue share of 39.1% in 2024.
- The on-premise segment held the largest market share in 2024. Organizations demand on-premises deployment as it offers easy customization of software as per their need.
- The large enterprise segment dominated the market in 2024. The high call volume experienced by large enterprises is one of the major factors driving the demand for Contact Center Analytics.
- The customer experience management segment dominated the market in 2024. The segment growth can be attributed to the benefits offered by the Contact Center Analytics to customer experience management processes, such as reduced customer churn rate, improved crisis management, and lower marketing costs.
- The IT & telecom segment held a significant share in the market in 2024. Contact Center Analytics solutions are widely adopted in the IT & telecom industry owing to their extensive business process automation capabilities.
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation and Scope
- 1.2. Research Methodology
- 1.2.1. Information Procurement
- 1.3. Information or Data Analysis
- 1.4. Methodology
- 1.5. Research Scope and Assumptions
- 1.6. Market Formulation & Validation
- 1.7. Country Based Segment Share Calculation
- 1.8. List of Data Sources
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Insights
Chapter 3. Contact Center Analytics Market Variables, Trends, & Scope
- 3.1. Market Lineage Outlook
- 3.2. Market Dynamics
- 3.2.1. Market Driver Analysis
- 3.2.2. Market Restraint Analysis
- 3.2.3. Industry Challenge
- 3.3. Contact Center Analytics Market Analysis Tools
- 3.3.1. Industry Analysis - Porter's
- 3.3.1.1. Bargaining power of the suppliers
- 3.3.1.2. Bargaining power of the buyers
- 3.3.1.3. Threats of substitution
- 3.3.1.4. Threats from new entrants
- 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
- 3.3.2.1. Political landscape
- 3.3.2.2. Economic landscape
- 3.3.2.3. Social landscape
- 3.3.2.4. Technological landscape
- 3.3.2.5. Environmental landscape
- 3.3.2.6. Legal landscape
Chapter 4. Contact Center Analytics Market: Component Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. Contact Center Analytics Market: Component Movement Analysis, 2024 & 2030 (USD Million)
- 4.3. Solution
- 4.3.1. Solution Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.3.2. Cross-Channel Analytics
- 4.3.2.1. Cross-Channel Analytics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.3.3. Performance Analytics
- 4.3.3.1. Performance Analytics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.3.4. Predictive Analytics
- 4.3.4.1. Predictive Analytics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.3.5. Speech Analytics
- 4.3.5.1. Speech Analytics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.3.6. Text Analytics
- 4.3.6.1. Text Analytics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.4. Services
- 4.4.1. Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.4.2. Integration & Deployment
- 4.4.2.1. Integration & Deployment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.4.3. Support & Maintenance
- 4.4.3.1. Support & Maintenance Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.4.4. Training & Consulting
- 4.4.4.1. Training & Consulting Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.4.5. Managed Services
- 4.4.5.1. Managed Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 5. Contact Center Analytics Market: Deployment Estimates & Trend Analysis
- 5.1. Segment Dashboard
- 5.2. Contact Center Analytics Market: Deployment Movement Analysis, 2024 & 2030 (USD Million)
- 5.3. Hosted
- 5.3.1. Hosted Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.4. On-premise
- 5.4.1. On-premise Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 6. Contact Center Analytics Market: Enterprise Size Estimates & Trend Analysis
- 6.1. Segment Dashboard
- 6.2. Contact Center Analytics Market: Enterprise Size Movement Analysis, 2024 & 2030 (USD Million)
- 6.3. Large Enterprises
- 6.3.1. Large Enterprises Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.4. Small & Medium Enterprises
- 6.4.1. Small & Medium Enterprises Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 7. Contact Center Analytics Market: Application Estimates & Trend Analysis
- 7.1. Segment Dashboard
- 7.2. Contact Center Analytics Market: Application Movement Analysis, 2024 & 2030 (USD Million)
- 7.3. Automatic Call Distributor
- 7.3.1. Automatic Call Distributor Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4. Customer Experience Management
- 7.4.1. Customer Experience Management Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.5. Log Management
- 7.5.1. Log Management Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6. Real-Time Monitoring & Reporting
- 7.6.1. Real-Time Monitoring & Reporting Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.7. Risk & Compliance Management
- 7.7.1. Risk & Compliance Management Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.8. Workforce Optimization
- 7.8.1. Workforce Optimization Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.9. Others
- 7.9.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 8. Contact Center Analytics Market: End Use Estimates & Trend Analysis
- 8.1. Segment Dashboard
- 8.2. Contact Center Analytics Market: End Use Movement Analysis, 2024 & 2030 (USD Million)
- 8.3. BFSI
- 8.3.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.4. Consumer Goods & Retail
- 8.4.1. Consumer Goods & Retail Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.5. Government
- 8.5.1. Government Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.6. Healthcare
- 8.6.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.7. IT & Telecom
- 8.7.1. IT & Telecom Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.8. Travel & Hospitality
- 8.8.1. Travel & Hospitality Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.9. Others
- 8.9.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 9. Contact Center Analytics Market: Regional Estimates & Trend Analysis
- 9.1. Contact Center Analytics Market Share, By Region, 2024 & 2030 (USD Million)
- 9.2. North America
- 9.2.1. North America Contact Center Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.2.2. U.S.
- 9.2.2.1. U.S. Contact Center Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.2.3. Canada
- 9.2.3.1. Canada Contact Center Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.2.4. Mexico
- 9.2.4.1. Mexico Contact Center Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.3. Europe
- 9.3.1. Europe Contact Center Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.3.2. UK
- 9.3.2.1. UK Contact Center Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.3.3. Germany
- 9.3.3.1. Germany Contact Center Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.3.4. France
- 9.3.4.1. France Contact Center Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.4. Asia Pacific
- 9.4.1. Asia Pacific Contact Center Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.4.2. China
- 9.4.2.1. China Contact Center Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.4.3. Japan
- 9.4.3.1. Japan Contact Center Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.4.4. India
- 9.4.4.1. India Contact Center Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.4.5. South Korea
- 9.4.5.1. South Korea Contact Center Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.4.6. Australia
- 9.4.6.1. Australia Contact Center Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.5. Latin America
- 9.5.1. Latin America Contact Center Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.5.2. Brazil
- 9.5.2.1. Brazil Contact Center Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.6. Middle East and Africa
- 9.6.1. Middle East and Africa Contact Center Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.6.2. UAE
- 9.6.2.1. UAE Contact Center Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.6.3. KSA
- 9.6.3.1. KSA Contact Center Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 9.6.4. South Africa
- 9.6.4.1. South Africa Contact Center Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 10. Competitive Landscape
- 10.1. Company Categorization
- 10.2. Company Market Positioning
- 10.3. Company Heat Map Analysis
- 10.4. Company Profiles/Listing
- 10.4.1. 8x8, Inc.
- 10.4.1.1. Participant's Overview
- 10.4.1.2. Financial Performance
- 10.4.1.3. Product Benchmarking
- 10.4.1.4. Strategic Initiatives
- 10.4.2. CallMiner
- 10.4.2.1. Participant's Overview
- 10.4.2.2. Financial Performance
- 10.4.2.3. Product Benchmarking
- 10.4.2.4. Strategic Initiatives
- 10.4.3. Cisco Systems, Inc.
- 10.4.3.1. Participant's Overview
- 10.4.3.2. Financial Performance
- 10.4.3.3. Product Benchmarking
- 10.4.3.4. Strategic Initiatives
- 10.4.4. Enghouse Interactive
- 10.4.4.1. Participant's Overview
- 10.4.4.2. Financial Performance
- 10.4.4.3. Product Benchmarking
- 10.4.4.4. Strategic Initiatives
- 10.4.5. Five9, Inc.
- 10.4.5.1. Participant's Overview
- 10.4.5.2. Financial Performance
- 10.4.5.3. Product Benchmarking
- 10.4.5.4. Strategic Initiatives
- 10.4.6. Genesys
- 10.4.6.1. Participant's Overview
- 10.4.6.2. Financial Performance
- 10.4.6.3. Product Benchmarking
- 10.4.6.4. Strategic Initiatives
- 10.4.7. Genpact Ltd.
- 10.4.7.1. Participant's Overview
- 10.4.7.2. Financial Performance
- 10.4.7.3. Product Benchmarking
- 10.4.7.4. Strategic Initiatives
- 10.4.8. Mitel Networks Corp.
- 10.4.8.1. Participant's Overview
- 10.4.8.2. Financial Performance
- 10.4.8.3. Product Benchmarking
- 10.4.8.4. Strategic Initiatives
- 10.4.9. NICE
- 10.4.9.1. Participant's Overview
- 10.4.9.2. Financial Performance
- 10.4.9.3. Product Benchmarking
- 10.4.9.4. Strategic Initiatives
- 10.4.10. Oracle
- 10.4.10.1. Participant's Overview
- 10.4.10.2. Financial Performance
- 10.4.10.3. Product Benchmarking
- 10.4.10.4. Strategic Initiatives