デフォルト表紙
市場調査レポート
商品コード
1514025

ゲーム内広告の世界市場

In-Game Advertising

出版日
ページ情報
英文 164 Pages
納期
即日から翌営業日
適宜更新あり
ゲーム内広告の世界市場
出版日: 2024年07月17日
発行: Market Glass, Inc. (Formerly Global Industry Analysts, Inc.)
ページ情報: 英文 164 Pages
納期: 即日から翌営業日
GIIご利用のメリット

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  • 概要
  • 目次
概要

ゲーム内広告の世界市場は2030年までに220億米ドルに達する見込み

2023年に82億米ドルと推定されるゲーム内広告の世界市場は、分析期間2023-2030年にCAGR 15.2％で成長し、2030年には220億米ドルに達すると予測されます。本レポートで分析しているセグメントの1つであるモバイル向けゲーム内広告は、CAGR 17.9%を記録し、分析期間終了時には123億米ドルに達すると予測されます。コンソール向けゲーム内広告分野の成長率は、分析期間中CAGR 13.1%と推定されます。

米国市場は21億米ドル、中国はCAGR 20.1％で成長予測

米国のゲーム内広告市場は、2023年に21億米ドルと推定されます。世界第2位の経済大国である中国は、2030年までに59億米ドルの市場規模に達すると予測され、分析期間2023-2030年のCAGRは20.1%です。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ10.0%と12.8%と予測されています。欧州では、ドイツがCAGR 11.5%で成長すると予測されています。

世界のゲーム内広告市場動向と促進要因まとめ

ゲーム内広告は、ゲーム環境が提供する膨大なエンゲージメントと没入感を活用した、革新的で効果的なデジタルマーケティング戦略であることが証明されています。この種の広告は、ゲーム体験にシームレスに統合されるため、ブランドは視聴者の注目を集めることができます。ゲーム内広告の潜在的なリーチは非常に大きく、世界中の30億人以上のゲーマーを抱え、企業が熱心で多様な層とつながるためのユニークなプラットフォームを提供しています。ゲーム内広告は、静的な広告から動的な広告、完全にインタラクティブなアドバーゲームまで、その形態は様々です。これらの広告は、ゲーム環境の一部であるイントリンシック広告、一時停止中に表示されるインタースティシャル広告、ゲームインターフェイスの横に表示される隣接広告、ゲームプレイ中に再生されるオーディオ広告などの形態を取ることができます。

ゲーム内広告のメリットは大きく、主にユーザー体験を中断させることなく広告を統合できるため、エンゲージメントを維持し、ブランド想起を高めることができます。ゲームに没頭しているプレイヤーは、広告コンテンツを吸収し、想起する可能性が高いからです。このような広告形態は、ブランドの認知度を高めるだけでなく、インタラクティブで非常に魅力的な環境を活用してオーディエンスの行動に影響を与え、消費者の行動を促進します。さらに、ゲーム内広告プラットフォームでは、ゲームプレイデータに応じて変更可能なダイナミック広告機能により、ユーザーのインタラクションや嗜好に基づいた高度なターゲティングやリアルタイムの調整が可能です。このような柔軟性により、マーケティングメッセージは個々のユーザープロファイルに合わせた適切かつ効果的なものになり、キャンペーンのインパクトと効率を高めることができます。

ゲーム内広告の成長は、複数の技術的および人口統計学的要因によって牽引されています。グラフィックの向上やインタラクティブなゲームプレイなど、ゲームの技術的進歩は、広告主がブランドをアピールするための、より魅力的なキャンバスを提供します。幅広い年齢層や多様性の増加など、ゲーム利用者の拡大は、ターゲットを絞った広告キャンペーンに、より大規模で多様な基盤を提供します。特にモバイルゲームの台頭は、ゲーム内広告の範囲を拡大し、スマートフォンを通じて世界中のオーディエンスがアクセスできるようになりました。ゲームプラットフォーム内のデータ分析機能が強化されたことで、広告のターゲティングやパーソナライゼーションがより高度になり、広告効果が高まっています。さらに、インタラクティブでデジタルな体験を好む消費者の嗜好の進化により、ゲーム内広告は従来のメディアに代わる魅力的な選択肢となっています。AI、AR、機械学習などの最先端技術の統合は、パーソナライズされた文脈に即した体験を提供するゲーム内広告の可能性をさらに高めます。透明性とプライバシーを促進する規制の開拓と業界基準も、プレイヤーや開発者の間でゲーム内広告の信頼と受容を促進し、その拡大と主流のマーケティング戦略への統合に道を開く上で重要な役割を果たしています。

調査対象企業の例（合計 12注目）

  • Adscape International, LLC
  • Electronic Arts, Inc.
  • Engage Advertising
  • MediaSpike, Inc.
  • Playwire Media LLC

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • スペイン
  • ロシア
  • その他欧州
  • アジア太平洋
  • オーストラリア
  • インド
  • 韓国
  • その他アジア太平洋
  • ラテンアメリカ
  • アルゼンチン
  • ブラジル
  • メキシコ
  • その他ラテンアメリカ
  • 中東
  • イラン
  • イスラエル
  • サウジアラビア
  • アラブ首長国連邦
  • その他中東
  • アフリカ

第4章 競合

目次
Product Code: MCP-7175

Global In-Game Advertising Market to Reach US$22.0 Billion by 2030

The global market for In-Game Advertising estimated at US$8.2 Billion in the year 2023, is expected to reach US$22.0 Billion by 2030, growing at a CAGR of 15.2% over the analysis period 2023-2030. In-Game Advertising for Mobile, one of the segments analyzed in the report, is expected to record a 17.9% CAGR and reach US$12.3 Billion by the end of the analysis period. Growth in the In-Game Advertising for Console segment is estimated at 13.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.1 Billion While China is Forecast to Grow at 20.1% CAGR

The In-Game Advertising market in the U.S. is estimated at US$2.1 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$5.9 Billion by the year 2030 trailing a CAGR of 20.1% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 10.0% and 12.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 11.5% CAGR.

Global In-Game Advertising Market - Key Trends and Drivers Summarized

In-game advertising has proven to be an innovative and effective digital marketing strategy, taking advantage of the vast engagement and immersion that gaming environments offer. This type of advertising integrates seamlessly into the gaming experience, allowing brands to reach audiences in a context that holds their undivided attention. With over three billion gamers globally, the potential reach of in-game advertising is enormous, providing a unique platform for businesses to connect with an engaged and diverse demographic. In-game advertising varies in form, ranging from static and dynamic ads to fully interactive advergames, all designed to blend into the game environment to maintain the player's engagement without feeling intrusive. These advertisements can take the form of intrinsic ads that are part of the game environment, interstitial ads displayed during pauses, adjacent ads that appear next to the game interface, or audio ads that play during gameplay.

The benefits of in-game advertising are significant, primarily due to its ability to integrate advertisements without disrupting the user experience, thereby maintaining engagement and increasing brand recall. For advertisers, the key advantage lies in the captive audience that gaming secures; players immersed in games are more likely to absorb and recall advertising content. This form of advertising not only enhances brand visibility but also drives consumer action, leveraging interactive and highly engaging environments to influence audience behaviors. Furthermore, in-game advertising platforms allow for advanced targeting and real-time adjustments based on user interactions and preferences, thanks to dynamic ad capabilities that can be modified in response to gameplay data. This flexibility ensures that marketing messages remain relevant and effectively tailored to individual user profiles, enhancing the impact and efficiency of campaigns.

The growth of in-game advertising is driven by multiple technological and demographic factors. Technological advancements in gaming, such as improved graphics and interactive gameplay, provide a more engaging canvas for advertisers to showcase their brands. The expansion of the gaming audience, including a broader age range and increased diversity, offers a larger, more varied base for targeted advertising campaigns. The rise in mobile gaming has particularly expanded the scope of in-game advertising, making it accessible to a global audience via smartphones. Enhanced data analytics capabilities within gaming platforms allow for more sophisticated targeting and personalization of ads, increasing their effectiveness. Additionally, evolving consumer preferences that favor interactive and digital experiences make in-game advertising an appealing alternative to traditional media. The integration of cutting-edge technologies like AI, AR, and machine learning further enriches the potential of in-game ads to provide personalized and contextually relevant experiences. Regulatory developments and industry standards that promote transparency and privacy also play a crucial role in fostering trust and acceptance of in-game advertising among players and developers alike, paving the way for its expansion and integration into mainstream marketing strategies.

Select Competitors (Total 12 Featured) -

  • Adscape International, LLC
  • Electronic Arts, Inc.
  • Engage Advertising
  • MediaSpike, Inc.
  • Playwire Media LLC

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • In-Game Advertising - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
    • Global Economic Update
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Increasing Demand for Digital Advertising Solutions
    • Growth of the Gaming Industry and Gamer Population
    • Advancements in In-Game Advertising Technologies
    • Rising Adoption of Mobile and Online Gaming Platforms
    • Impact of COVID-19 Pandemic on In-Game Advertising Market
    • Government Regulations and Standards for Digital Advertising
    • Expansion of In-Game Advertising in Esports and Competitive Gaming
    • Development of Interactive and Immersive Ad Formats
    • Role of In-Game Advertising in Enhancing Brand Engagement and Reach
    • Market Penetration of In-Game Advertising in Emerging Economies
    • Influence of Technological Innovations on Ad Targeting and Analytics
    • Growth of Personalized and Contextual Advertising in Games
    • Challenges Related to Ad Fraud and Viewability
    • Emerging Markets and Growth Opportunities in Developing Regions
    • Future Trends and Innovations in In-Game Advertising Technologies and Strategies
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for In-Game Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 2: World Historic Review for In-Game Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 3: World 16-Year Perspective for In-Game Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2024 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Mobile by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 5: World Historic Review for Mobile by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 6: World 16-Year Perspective for Mobile by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for Console by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 8: World Historic Review for Console by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 9: World 16-Year Perspective for Console by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Computer by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 11: World Historic Review for Computer by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 12: World 16-Year Perspective for Computer by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
    • TABLE 13: World In-Game Advertising Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • In-Game Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 14: USA Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 15: USA Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 16: USA 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030
  • CANADA
    • TABLE 17: Canada Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 18: Canada Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 19: Canada 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030
  • JAPAN
    • In-Game Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 20: Japan Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 21: Japan Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 22: Japan 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030
  • CHINA
    • In-Game Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 23: China Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 24: China Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 25: China 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030
  • EUROPE
    • In-Game Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 26: Europe Recent Past, Current & Future Analysis for In-Game Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 27: Europe Historic Review for In-Game Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 28: Europe 16-Year Perspective for In-Game Advertising by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2014, 2024 & 2030
    • TABLE 29: Europe Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 30: Europe Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 31: Europe 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030
  • FRANCE
    • In-Game Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 32: France Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 33: France Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 34: France 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030
  • GERMANY
    • In-Game Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 35: Germany Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 36: Germany Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 37: Germany 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030
  • ITALY
    • TABLE 38: Italy Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 39: Italy Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 40: Italy 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030
  • UNITED KINGDOM
    • In-Game Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 41: UK Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 42: UK Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 43: UK 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030
  • SPAIN
    • TABLE 44: Spain Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 45: Spain Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 46: Spain 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030
  • RUSSIA
    • TABLE 47: Russia Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 48: Russia Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 49: Russia 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030
  • REST OF EUROPE
    • TABLE 50: Rest of Europe Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 51: Rest of Europe Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 52: Rest of Europe 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030
  • ASIA-PACIFIC
    • In-Game Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 53: Asia-Pacific Recent Past, Current & Future Analysis for In-Game Advertising by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 54: Asia-Pacific Historic Review for In-Game Advertising by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 55: Asia-Pacific 16-Year Perspective for In-Game Advertising by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2014, 2024 & 2030
    • TABLE 56: Asia-Pacific Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 57: Asia-Pacific Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 58: Asia-Pacific 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030
  • AUSTRALIA
    • In-Game Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2024 (E)
    • TABLE 59: Australia Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 60: Australia Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 61: Australia 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030
  • INDIA
    • In-Game Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2024 (E)
    • TABLE 62: India Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 63: India Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 64: India 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030
  • SOUTH KOREA
    • TABLE 65: South Korea Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 66: South Korea Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 67: South Korea 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 68: Rest of Asia-Pacific Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 69: Rest of Asia-Pacific Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 70: Rest of Asia-Pacific 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030
  • LATIN AMERICA
    • In-Game Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2024 (E)
    • TABLE 71: Latin America Recent Past, Current & Future Analysis for In-Game Advertising by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 72: Latin America Historic Review for In-Game Advertising by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 73: Latin America 16-Year Perspective for In-Game Advertising by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2014, 2024 & 2030
    • TABLE 74: Latin America Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 75: Latin America Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 76: Latin America 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030
  • ARGENTINA
    • TABLE 77: Argentina Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 78: Argentina Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 79: Argentina 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030
  • BRAZIL
    • TABLE 80: Brazil Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 81: Brazil Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 82: Brazil 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030
  • MEXICO
    • TABLE 83: Mexico Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 84: Mexico Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 85: Mexico 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030
  • REST OF LATIN AMERICA
    • TABLE 86: Rest of Latin America Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 87: Rest of Latin America Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 88: Rest of Latin America 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030
  • MIDDLE EAST
    • In-Game Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2024 (E)
    • TABLE 89: Middle East Recent Past, Current & Future Analysis for In-Game Advertising by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 90: Middle East Historic Review for In-Game Advertising by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 91: Middle East 16-Year Perspective for In-Game Advertising by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2014, 2024 & 2030
    • TABLE 92: Middle East Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 93: Middle East Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 94: Middle East 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030
  • IRAN
    • TABLE 95: Iran Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 96: Iran Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 97: Iran 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030
  • ISRAEL
    • TABLE 98: Israel Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 99: Israel Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 100: Israel 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030
  • SAUDI ARABIA
    • TABLE 101: Saudi Arabia Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 102: Saudi Arabia Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 103: Saudi Arabia 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 104: UAE Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 105: UAE Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 106: UAE 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030
  • REST OF MIDDLE EAST
    • TABLE 107: Rest of Middle East Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 108: Rest of Middle East Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 109: Rest of Middle East 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030
  • AFRICA
    • In-Game Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2024 (E)
    • TABLE 110: Africa Recent Past, Current & Future Analysis for In-Game Advertising by Device Type - Mobile, Console and Computer - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 111: Africa Historic Review for In-Game Advertising by Device Type - Mobile, Console and Computer Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 112: Africa 16-Year Perspective for In-Game Advertising by Device Type - Percentage Breakdown of Value Sales for Mobile, Console and Computer for the Years 2014, 2024 & 2030

IV. COMPETITION