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912817

位置情報に基づいた広告 (LBA) の世界市場

Location Based Advertising (LBA)

出版日: | 発行: Global Industry Analysts, Inc. | ページ情報: 英文 270 Pages | 納期: 即日から翌営業日

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位置情報に基づいた広告 (LBA) の世界市場
出版日: 2020年09月01日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 270 Pages
納期: 即日から翌営業日
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  • 全表示
  • 概要
  • 目次
概要

世界の位置情報に基づいた広告 (LBA)市場は、複合成長率20.6%の伸びが予測され、2025年までに212億米ドル規模に達する見込みとなっております。小売店部門の堅調な成長にけん引され、世界的に市場成長の勢いは増すと思われます。

当レポートでは世界の位置情報に基づいた広告 (LBA)市場について調査分析を行い、市場概要、市場動向、今後の見通しなどについて考察するとともに、米国、カナダ、日本、欧州、アジア太平洋地域、ラテンアメリカ、中東、アフリカの各市場について分析し、主要企業のプロファイルなどについてまとめています。

第1章イントロダクション、調査方法、調査の範囲

第2章 エグゼクティブサマリー

  • 市場概要
    • 位置情報に基づいた広告 (LBA)のイントロダクション
    • LBAの利点
    • 主な成長促進因子
    • ジオロケーションデータVS位置情報に基づいた広告 (LBA)
  • 主要企業
    • Aislelabs Inc. (カナダ)
    • Foursquare Labs, Inc. (米国)
    • Gamigo AG (ドイツ)
    • GroundTruth (米国)
    • Scanbuy, Inc. (米国)
    • Yoose PTE. Ltd. (シンガポール)
  • 市場動向と促進因子
  • 世界市場の見通し

第3章 市場分析

  • 地域市場の分析
  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
    • フランス
    • ドイツ
    • イタリア
    • 英国
    • スペイン
    • ロシア
    • 欧州のその他の諸国
  • アジア太平洋地域
    • オーストラリア
    • インド
    • 韓国
    • アジア太平洋地域のその他の諸国
  • ラテンアメリカ
    • アルゼンチン
    • ブラジル
    • メキシコ
    • ラテンアメリカのその他の諸国
  • 中東
    • イラン
    • イスラエル
    • サウジアラビア
    • UAE
    • 中東のその他の諸国
  • アフリカ

第4章 競合

目次
Product Code: MCP-6802

The global market for Location Based Advertising (LBA) is projected to reach US$50. 2 billion by 2025, driven by the ability of the technology to engage better and personalize marketing for better conversion rates. Location-based advertising (LBA) constitutes a new type of advertising, encompassing the integration of mobile advertising with location-based services. The technology aids in tracking the location of consumers and providing location-specific advertisements on their mobile devices. Geospatial data not only enables an interconnected world but also helps make tailored advertising a reality. Personalization; timeliness; and ability to geo-target are key attributes that will drive the technology`s success. Block chain is expected to emerge to overthrow privacy concerns and will encourage consumer willingness to opt-in for LBA programs.

The demand for location-based advertising is growing rapidly, driven by increasing number of companies using location-based applications for the promotion of their products. Companies are offering promotional information like discounts and coupons through location-based services. Location Based Services (LBS) is defined as information services that are provided on the basis of knowledge of mobile device location. LBS is also known variously as Location-Aware Services, Mobile Location Services and Wireless Location Services. LBS enable alerts, guidance to preferred destinations, efficient transportation, community services and payments. LBS and its subcategory location based advertising (LBA) also find application in new avenues including Emergency Services, Network Planning, Emergency Alert Services, Localized Advertising, Home-Zone Billing, Traffic Congestion Reporting, Fleet Management, Asset Management, City Sightseeing, Person Tracking, Dynamic Network Control, Roadside Assistance, Pet Tracking, Traffic Congestion Reporting, Routing to Nearest Commercial Enterprise, Roadside Assistance and Navigation. Numerous aspects in the present world are undergoing digitization including location. Within the LBS market, location based advertising and searches are expected to make the largest headway in the near future.

Location based services are also witnessing increased activity in merchandising and shopping, encouraging advertisers to take advantage of the consumer behavior trends. With smart phone penetration rising to new highs worldwide, LBA is poised to emerge into the next big thing. Consumers are becoming increasingly receptive regarding the sharing of locations with services and applications in exchange for local, well-timed and appropriate promotions and deals, reflecting a shift towards location relevant ads being provided by location-based applications. Location-based advertisements also support real-world behaviors such as visiting an advertiser`s website or visiting a store by the consumers. In future, the rise in buying power of millennia`s, who are more open to the idea of sharing personal data and are receptive to native social advertising compared to conventional formats such a banners is expected to drive growth in the market. Majority of the consumers utilize location-based application through their phones with few consumers exhibiting willingness to use such applications several times in a day. In addition, many consumers engage with an ad only when they are relevant to their location.

Competitors identified in this market include, among others,

  • Foursquare
  • Gamigo AG
  • GroundTruth
  • Scanbuy, Inc.
  • Shopkick, Inc.
  • Yoose PTE. Ltd.

TABLE OF CONTENTS

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Impact of Covid-19 and a Looming Global Recession
    • Location Based Advertising: An Introduction
    • Benefits of LBA
    • Key Growth Drivers
    • Geo-Location Data Vs Location Based Advertising
  • 2. FOCUS ON SELECT PLAYERS
    • Foursquare (USA)
    • Gamigo AG (Germany)
    • GroundTruth (USA)
    • Scanbuy, Inc.(USA)
    • Shopkick, Inc. (USA)
    • Yoose PTE. Ltd. (Singapore)
  • 3. MARKET TRENDS & DRIVERS
    • New Restrictions on Collection of Location Data to Cost Marketers
    • Consumer Willingness to Share Location and Personal Data
    • Growing Relevance of AI to Location-Based Advertising
    • Rise in Smartphone Usage Lends Growth Opportunities for LBA
    • Smartphone Users Worldwide (In Billion): 2016-2021E
    • Global Internet Users in Billion for the Years 2014 through 2020
    • Smartphone and Tablet PCs Shipments in Million Units for the Years 2019, 2021 and 2023
    • Launch of 5G Networks to Boost Growth
    • 5G Smartphone Shipments in in Million Units: 2019, 2020, & 2022
    • Millennials: An Important Demographic
    • Consumer Attitude to Targeted Online Advertising by Age Group
    • LBA Draws Greater Consumer Insights
    • Mobile Search to Drive Growth
    • Social Media with Location Based Features: Emerging Avenues for Marketing
    • LBA: A Useful Advertising Tool for Retail Outlets
    • Location-based Advertising (LBA) Gains Foothold at Airports
    • Global Air Traffic Demand: Number of Air Passengers in Billion for the Years 2011 to 2025F
    • Geotargeting for Hospital Advertising
    • CheckPoints, a Location-Based Advertising Approach
    • Context Sensitive Advertising: Significance of Context in LBA
    • Issues and Challenges
    • Privacy Concerns Remain Big Issue
    • Perception of Location-Based Advertising as Spam
    • Location Based Advertising: A Conceptual Review
    • Push Approach/Push Advertising
    • Pull Approach/Pull Advertising
    • LBA Ecosystem
    • Significant Aspects of LBA: The Three 'R's of LBA
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Current & Future Analysis for Location Based Advertising (LBA) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027
    • TABLE 2: World Historic Review for Location Based Advertising (LBA) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 3: World 12-Year Perspective for Location Based Advertising (LBA) by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2020 & 2027
    • TABLE 4: World Current & Future Analysis for Retail Outlets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027
    • TABLE 5: World Historic Review for Retail Outlets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 6: World 12-Year Perspective for Retail Outlets by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2020 & 2027
    • TABLE 7: World Current & Future Analysis for Public Places by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027
    • TABLE 8: World Historic Review for Public Places by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 9: World 12-Year Perspective for Public Places by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2020 & 2027
    • TABLE 10: World Current & Future Analysis for Airports by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027
    • TABLE 11: World Historic Review for Airports by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 12: World 12-Year Perspective for Airports by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2020 & 2027
    • TABLE 13: World Current & Future Analysis for Hospitals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027
    • TABLE 14: World Historic Review for Hospitals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 15: World 12-Year Perspective for Hospitals by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2020 & 2027
    • TABLE 16: World Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027
    • TABLE 17: World Historic Review for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 18: World 12-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2020 & 2027

III. MARKET ANALYSIS

  • GEOGRAPHIC MARKET ANALYSIS
  • UNITED STATES
    • TABLE 19: USA Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 20: USA Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 21: USA 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027
  • CANADA
    • TABLE 22: Canada Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 23: Canada Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 24: Canada 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027
  • JAPAN
    • TABLE 25: Japan Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 26: Japan Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 27: Japan 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027
  • CHINA
    • TABLE 28: China Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 29: China Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 30: China 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027
  • EUROPE
    • TABLE 31: Europe Current & Future Analysis for Location Based Advertising (LBA) by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027
    • TABLE 32: Europe Historic Review for Location Based Advertising (LBA) by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 33: Europe 12-Year Perspective for Location Based Advertising (LBA) by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2015, 2020 & 2027
    • TABLE 34: Europe Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 35: Europe Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 36: Europe 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027
  • FRANCE
    • TABLE 37: France Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 38: France Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 39: France 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027
  • GERMANY
    • TABLE 40: Germany Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 41: Germany Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 42: Germany 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027
  • ITALY
    • TABLE 43: Italy Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 44: Italy Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 45: Italy 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027
  • UNITED KINGDOM
    • TABLE 46: UK Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 47: UK Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 48: UK 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027
  • SPAIN
    • TABLE 49: Spain Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 50: Spain Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 51: Spain 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027
  • RUSSIA
    • TABLE 52: Russia Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 53: Russia Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 54: Russia 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027
  • REST OF EUROPE
    • TABLE 55: Rest of Europe Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 56: Rest of Europe Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 57: Rest of Europe 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027
  • ASIA-PACIFIC
    • TABLE 58: Asia-Pacific Current & Future Analysis for Location Based Advertising (LBA) by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027
    • TABLE 59: Asia-Pacific Historic Review for Location Based Advertising (LBA) by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 60: Asia-Pacific 12-Year Perspective for Location Based Advertising (LBA) by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2015, 2020 & 2027
    • TABLE 61: Asia-Pacific Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 62: Asia-Pacific Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 63: Asia-Pacific 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027
  • AUSTRALIA
    • TABLE 64: Australia Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 65: Australia Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 66: Australia 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027
  • INDIA
    • TABLE 67: India Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 68: India Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 69: India 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027
  • SOUTH KOREA
    • TABLE 70: South Korea Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 71: South Korea Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 72: South Korea 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027
  • REST OF ASIA-PACIFIC
    • TABLE 73: Rest of Asia-Pacific Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 74: Rest of Asia-Pacific Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 75: Rest of Asia-Pacific 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027
  • LATIN AMERICA
    • TABLE 76: Latin America Current & Future Analysis for Location Based Advertising (LBA) by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027
    • TABLE 77: Latin America Historic Review for Location Based Advertising (LBA) by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 78: Latin America 12-Year Perspective for Location Based Advertising (LBA) by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2015, 2020 & 2027
    • TABLE 79: Latin America Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 80: Latin America Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 81: Latin America 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027
  • ARGENTINA
    • TABLE 82: Argentina Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 83: Argentina Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 84: Argentina 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027
  • BRAZIL
    • TABLE 85: Brazil Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 86: Brazil Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 87: Brazil 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027
  • MEXICO
    • TABLE 88: Mexico Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 89: Mexico Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 90: Mexico 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027
  • REST OF LATIN AMERICA
    • TABLE 91: Rest of Latin America Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 92: Rest of Latin America Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 93: Rest of Latin America 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027
  • MIDDLE EAST
    • TABLE 94: Middle East Current & Future Analysis for Location Based Advertising (LBA) by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027
    • TABLE 95: Middle East Historic Review for Location Based Advertising (LBA) by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 96: Middle East 12-Year Perspective for Location Based Advertising (LBA) by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2015, 2020 & 2027
    • TABLE 97: Middle East Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 98: Middle East Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 99: Middle East 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027
  • IRAN
    • TABLE 100: Iran Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 101: Iran Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 102: Iran 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027
  • ISRAEL
    • TABLE 103: Israel Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 104: Israel Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 105: Israel 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027
  • SAUDI ARABIA
    • TABLE 106: Saudi Arabia Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 107: Saudi Arabia Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 108: Saudi Arabia 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027
  • UNITED ARAB EMIRATES
    • TABLE 109: UAE Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 110: UAE Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 111: UAE 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027
  • REST OF MIDDLE EAST
    • TABLE 112: Rest of Middle East Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 113: Rest of Middle East Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 114: Rest of Middle East 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027
  • AFRICA
    • TABLE 115: Africa Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027
    • TABLE 116: Africa Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2015 through 2019
    • TABLE 117: Africa 12-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Sales for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2015, 2020 & 2027

IV. COMPETITION

  • Total Companies Profiled: 37
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