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市場調査レポート
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1330995

ロケーションベース広告（LBA）の世界市場

Location Based Advertising (LBA)
出版日: | 発行: Global Industry Analysts, Inc. | ページ情報: 英文 319 Pages | 納期: 即日から翌営業日

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ロケーションベース広告（LBA）の世界市場
出版日: 2023年08月17日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 319 Pages
納期: 即日から翌営業日
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本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
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  • 目次
概要

ロケーションベース広告（LBA）の世界市場は2030年までに2,194億米ドルに達する

変化するポストCOVID-19のビジネス環境において、2022年に805億米ドルと推定されるロケーションベース広告（LBA）の世界市場は、2030年までに2,194億米ドルの改定規模に達すると予測され、分析期間2022-2030年のCAGRは13.3%で成長すると予測されます。本レポートで分析したセグメントの一つである小売アウトレットは、CAGR 12.5%を記録し、分析期間終了時には908億米ドルに達すると予測されます。現在進行中のパンデミック後の回復を考慮し、公共施設セグメントの成長は今後8年間のCAGRを14.9%に修正しました。

米国市場は推定257億米ドル、中国はCAGR16.2％で成長予測

米国のロケーションベース広告（LBA）市場は、2022年には257億米ドルになると推定されます。世界第2位の経済大国である中国は、2022年から2030年までの分析期間でCAGR 16.2％を辿り、2030年までに294億米ドルの市場規模に達すると予測されています。その他の注目すべき地理的市場としては、日本とカナダがあり、2022年から2030年にかけてそれぞれ11.4%と11.8%の成長が予測されています。欧州では、ドイツがCAGR約12.7%で成長すると予測されています。オーストラリア、インド、韓国などの国々が牽引するアジア太平洋市場は、2030年までに282億米ドルに達すると予測されています。

調査対象企業の例

  • Gamigo AG
  • Gimbal, Inc.
  • HERE Global BV
  • Foursquare Labs
  • Google AdMob
  • Gateway Group（Leap）
  • Emodo
  • Adux
  • Aislelabs
  • Factual Inc.
  • Captiveyes Group
  • Cequens
  • Grabb-It
  • GroundTruth
  • App Samurai Inc.

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • スペイン
  • ロシア
  • その他欧州
  • アジア太平洋
  • オーストラリア
  • インド
  • 韓国
  • その他アジア太平洋地域
  • ラテンアメリカ
  • アルゼンチン
  • ブラジル
  • メキシコ
  • その他ラテンアメリカ
  • 中東
  • イラン
  • イスラエル
  • サウジアラビア
  • アラブ首長国連邦
  • その他中東
  • アフリカ

第4章 競合

目次
Product Code: MCP-6802

What`s New for 2023?

»Special coverage on Russia-Ukraine war; global inflation; easing of "zero-Covid" policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.

»Global competitiveness and key competitor percentage market shares

» Market presence across multiple geographies - Strong/Active/Niche/Trivial

»Online interactive peer-to-peer collaborative bespoke updates

»Access to our digital archives and MarketGlass Research Platform

»Complimentary updates for one year

Looking Ahead to 2023

The global economy is at a critical crossroads with a number of interlocking challenges and crises running in parallel. The uncertainty around how Russia`s war on Ukraine will play out this year and the war`s role in creating global instability means that the trouble on the inflation front is not over yet. Food and fuel inflation will remain a persistent economic problem. Higher retail inflation will impact consumer confidence and spending. As governments combat inflation by raising interest rates, new job creation will slowdown and impact economic activity and growth. Lower capital expenditure is in the offing as companies go slow on investments, held back by inflation worries and weaker demand. With slower growth and high inflation, developed markets seem primed to enter into a recession. Fears of new COVID outbreaks and China's already uncertain post-pandemic path poses a real risk of the world experiencing more acute supply chain pain and manufacturing disruptions this year. Volatile financial markets, growing trade tensions, stricter regulatory environment and pressure to mainstream climate change into economic decisions will compound the complexity of challenges faced. Year 2023 is expected to be tough year for most markets, investors and consumers. Nevertheless, there is always opportunity for businesses and their leaders who can chart a path forward with resilience and adaptability.

Global Location Based Advertising (LBA) Market to Reach $219.4 Billion by 2030

In the changed post COVID-19 business landscape, the global market for Location Based Advertising (LBA) estimated at US$80.5 Billion in the year 2022, is projected to reach a revised size of US$219.4 Billion by 2030, growing at a CAGR of 13.3% over the analysis period 2022-2030. Retail Outlets, one of the segments analyzed in the report, is projected to record a 12.5% CAGR and reach US$90.8 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Public Places segment is readjusted to a revised 14.9% CAGR for the next 8-year period.

The U.S. Market is Estimated at $25.7 Billion, While China is Forecast to Grow at 16.2% CAGR

The Location Based Advertising (LBA) market in the U.S. is estimated at US$25.7 Billion in the year 2022. China, the world`s second largest economy, is forecast to reach a projected market size of US$29.4 Billion by the year 2030 trailing a CAGR of 16.2% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 11.4% and 11.8% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 12.7% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$28.2 Billion by the year 2030.

Select Competitors (Total 53 Featured) -

  • Gamigo AG
  • Gimbal, Inc.
  • HERE Global BV
  • Foursquare Labs
  • Google AdMob
  • Gateway Group (Leap)
  • Emodo
  • Adux
  • Aislelabs
  • Factual Inc.
  • Captiveyes Group
  • Cequens
  • Grabb-It
  • GroundTruth
  • App Samurai Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Impact of COVID-19 Pandemic and Looming Global Recession: 2020 Marked as a Year of Disruption & Transformation
    • As the Race between the Virus & Vaccines Intensifies, Where is the World Economy Headed in 2021?
    • World Economic Growth Projections (Real GDP, Annual % Change) for 2020 through 2022
    • COVID-19 Pandemic Upends the Advertising Landscape
    • Global Advertising, Media & Broadcasting Market Growth Outlook (in %) for Years 2019 through 2025
    • Global Advertising, Media & Broadcasting Market: Annual % Growth by Major Geographies for 2019-2025
    • The Market for Contextual Advertising and the Pandemic Impact
    • COVID-19 Impact on Advertising Industry Affects AI Investments
    • COVID-19 Impact on Global Ad Spending within Digital Medium: 2021
    • Location Based Advertising (LBA) - Global Key Competitors Percentage Market Share in 2022 (E)
    • Advertising: Essential for Corporate/Brand Survival & Existence
    • Global Advertising Spending by Medium (in %): 2020E
    • Activity-based and Location-based: The two Leading Contextual Advertising Types
    • World Contextual Advertising Market by Type (2021): Percentage Breakdown of Revenues for Activity-Based Advertising, Location-Based Advertising, and Other Types
    • Rising Importance of Location-based Advertising Augurs Well
    • Evolution of LBA and Factors Responsible for its Success
    • Benefits of LBA
    • Location-Based Advertising: Types
    • Examples of Successful Location-Based Mobile Advertising
    • Launching a Successful LB Marketing Campaign
    • Geo-Location Data Vs Location Based Advertising
    • LVD Technology & the Future of Marketing
    • Global Market Prospects & Outlook
    • Key Growth Drivers
    • Analysis by Application
    • World Location Based Advertising (LBA) Market by Application (2021 & 2027): Percentage Breakdown of Revenues for Retail Outlets, Public Places, Airports, Hospitals, and Other Applications
    • Regional Analysis
    • Global Market for Location Based Advertising (LBA): Percentage Breakdown of Revenues for Developed and Developing Regions (2021 & 2027)
    • Global Market for Location Based Advertising (LBA) - Geographic Regions Ranked by % CAGR (Revenues) for 2020-2027: China, Asia-Pacific, Latin America, Middle East, Africa, USA, Europe, Canada, and Japan
    • Competitive Scenario
    • Recent Market Activity
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Mobile Marketing Future: Precise Location-Based Advertising
    • Technology Trends Impacting Location-Based Marketing
    • Most Marketing Budgets Prioritize and Focus on Location-Based Marketing
    • Growing Importance of Digital Advertising Favors Growth
    • World Digital Advertising Expenditure (in US$ Billion) for the Years 2019, 2021, and 2023
    • Digital Ad Spending as % of Total Media Ad Spending in Select Countries for the Year 2019
    • Growing Relevance of AI to Location-Based Advertising
    • Rise in Smartphone Usage Lends Growth Opportunities for LBA
    • Smartphone and Tablet PCs Shipments in Million Units for the Years 2019, 2021 and 2023
    • Smartphone Users Worldwide (In Billion): 2016-2021E
    • Smartphone Penetration Rate as Share of Total Population: 2016-2021
    • Breakdown of Mobile Internet Revenues by Category (in %): 2020
    • Global Internet Users in Billion for the Years 2014 through 2020
    • World Internet Penetration Rate (in %) by Geographic Region: February 2021
    • Integrating SMS in LBA Increases Success Rate of Reaching Target Customers
    • Launch of 5G Networks to Boost Growth
    • 5G Smartphone Sales in Million Units: 2019-2022
    • Millennials: An Important Demographic
    • Consumer Attitude to Targeted Online Advertising by Age Group
    • LBA Draws Greater Consumer Insights
    • Mobile Search, and Navigation Apps to Drive Growth
    • Social Media with Location Based Features: Emerging Avenues for Marketing
    • Location-based Advertising Better Grasps Consumer Attention on Paid Social Media
    • How Location-based Advertising Helps Formulating Strategy?
    • Best Networks to Launch Localized Advertisements
    • LBA: A Useful Advertising Tool for Retail Outlets
    • Location-based Advertising (LBA) Gains Foothold at Airports
    • Global Airlines Performance by Region: 2020 Vs 2019
    • COVID-19 Pandemic Dents Airline Revenues: Commercial Airline Revenue Growth (in %) for 2010-2020E
    • Geotargeting for Hospital Advertising
    • CheckPoints, a Location-Based Advertising Approach
    • Context Sensitive Advertising: Significance of Context in LBA
    • Issues and Challenges
    • Privacy Concerns Remain Big Issue
    • Perception of Location-Based Advertising as Spam
    • Restrictions on Collection of Location Data to Cost Marketers
    • Consumer Willingness to Share Location and Personal Data
    • Location Based Advertising: A Conceptual Review
    • Push Approach/Push Advertising
    • Pull Approach/Pull Advertising
    • LBA Ecosystem
    • Significant Aspects of LBA: The Three 'R's of LBA
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 2: World Historic Review for Location Based Advertising (LBA) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 3: World 16-Year Perspective for Location Based Advertising (LBA) by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2023 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Retail Outlets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 5: World Historic Review for Retail Outlets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 6: World 16-Year Perspective for Retail Outlets by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for Public Places by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 8: World Historic Review for Public Places by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 9: World 16-Year Perspective for Public Places by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Airports by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 11: World Historic Review for Airports by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 12: World 16-Year Perspective for Airports by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
    • TABLE 13: World Recent Past, Current & Future Analysis for Hospitals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 14: World Historic Review for Hospitals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 15: World 16-Year Perspective for Hospitals by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 17: World Historic Review for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 18: World 16-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
    • TABLE 19: World Location Based Advertising (LBA) Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2023 (E)
    • TABLE 20: USA Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 21: USA Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 22: USA 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030
  • CANADA
    • TABLE 23: Canada Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 24: Canada Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 25: Canada 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030
  • JAPAN
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2023 (E)
    • TABLE 26: Japan Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 27: Japan Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 28: Japan 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030
  • CHINA
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2023 (E)
    • TABLE 29: China Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 30: China Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 31: China 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030
  • EUROPE
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2023 (E)
    • TABLE 32: Europe Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 33: Europe Historic Review for Location Based Advertising (LBA) by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 34: Europe 16-Year Perspective for Location Based Advertising (LBA) by Geographic Region - Percentage Breakdown of Value Revenues for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2014, 2023 & 2030
    • TABLE 35: Europe Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 36: Europe Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 37: Europe 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030
  • FRANCE
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2023 (E)
    • TABLE 38: France Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 39: France Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 40: France 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030
  • GERMANY
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2023 (E)
    • TABLE 41: Germany Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 42: Germany Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 43: Germany 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030
  • ITALY
    • TABLE 44: Italy Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 45: Italy Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 46: Italy 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030
  • UNITED KINGDOM
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2023 (E)
    • TABLE 47: UK Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 48: UK Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 49: UK 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030
  • SPAIN
    • TABLE 50: Spain Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 51: Spain Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 52: Spain 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030
  • RUSSIA
    • TABLE 53: Russia Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 54: Russia Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 55: Russia 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030
  • REST OF EUROPE
    • TABLE 56: Rest of Europe Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 57: Rest of Europe Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 58: Rest of Europe 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030
  • ASIA-PACIFIC
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2023 (E)
    • TABLE 59: Asia-Pacific Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 60: Asia-Pacific Historic Review for Location Based Advertising (LBA) by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 61: Asia-Pacific 16-Year Perspective for Location Based Advertising (LBA) by Geographic Region - Percentage Breakdown of Value Revenues for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2014, 2023 & 2030
    • TABLE 62: Asia-Pacific Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 63: Asia-Pacific Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 64: Asia-Pacific 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030
  • AUSTRALIA
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2023 (E)
    • TABLE 65: Australia Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 66: Australia Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 67: Australia 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030
  • INDIA
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2023 (E)
    • TABLE 68: India Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 69: India Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 70: India 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030
  • SOUTH KOREA
    • TABLE 71: South Korea Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 72: South Korea Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 73: South Korea 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 74: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 75: Rest of Asia-Pacific Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 76: Rest of Asia-Pacific 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030
  • LATIN AMERICA
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2023 (E)
    • TABLE 77: Latin America Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 78: Latin America Historic Review for Location Based Advertising (LBA) by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 79: Latin America 16-Year Perspective for Location Based Advertising (LBA) by Geographic Region - Percentage Breakdown of Value Revenues for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2014, 2023 & 2030
    • TABLE 80: Latin America Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 81: Latin America Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 82: Latin America 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030
  • ARGENTINA
    • TABLE 83: Argentina Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 84: Argentina Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 85: Argentina 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030
  • BRAZIL
    • TABLE 86: Brazil Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 87: Brazil Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 88: Brazil 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030
  • MEXICO
    • TABLE 89: Mexico Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 90: Mexico Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 91: Mexico 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030
  • REST OF LATIN AMERICA
    • TABLE 92: Rest of Latin America Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 93: Rest of Latin America Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 94: Rest of Latin America 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030
  • MIDDLE EAST
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2023 (E)
    • TABLE 95: Middle East Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 96: Middle East Historic Review for Location Based Advertising (LBA) by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 97: Middle East 16-Year Perspective for Location Based Advertising (LBA) by Geographic Region - Percentage Breakdown of Value Revenues for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2014, 2023 & 2030
    • TABLE 98: Middle East Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 99: Middle East Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 100: Middle East 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030
  • IRAN
    • TABLE 101: Iran Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 102: Iran Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 103: Iran 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030
  • ISRAEL
    • TABLE 104: Israel Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 105: Israel Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 106: Israel 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030
  • SAUDI ARABIA
    • TABLE 107: Saudi Arabia Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 108: Saudi Arabia Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 109: Saudi Arabia 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 110: UAE Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 111: UAE Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 112: UAE 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030
  • REST OF MIDDLE EAST
    • TABLE 113: Rest of Middle East Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 114: Rest of Middle East Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 115: Rest of Middle East 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030
  • AFRICA
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2023 (E)
    • TABLE 116: Africa Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 117: Africa Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 118: Africa 16-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2014, 2023 & 2030

IV. COMPETITION