サンプル依頼リスト カート
  • English
  • Traditional Chinese
  • Simplified Chinese
デフォルト表紙
市場調査レポート
商品コード
1788391

バーチャルインフルエンサーの世界市場

Virtual Influencers

出版日
ページ情報
英文 176 Pages
納期
即日から翌営業日
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=148.66円
バーチャルインフルエンサーの世界市場
出版日: 2025年08月12日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 176 Pages
納期: 即日から翌営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 目次
概要

バーチャルインフルエンサーの世界市場は2030年までに540億米ドルに達する見込み

2024年に65億米ドルと推定されるバーチャルインフルエンサーの世界市場は、2024年から2030年にかけてCAGR 42.2％で成長し、2030年には540億米ドルに達すると予測されます。本レポートで分析したセグメントの一つであるソリューションは、CAGR45.4%を記録し、分析期間終了時には405億米ドルに達すると予測されます。サービス分野の成長率は、分析期間のCAGRで34.7％と推定されます。

米国市場は17億米ドルと推定、中国はCAGR39.8%で成長予測

米国のバーチャルインフルエンサー市場は2024年に17億米ドルと推定されます。世界第2位の経済大国である中国は、2030年までに79億米ドルの市場規模に達すると予測され、分析期間2024-2030年のCAGRは39.8％となります。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ38.9%と36.2%と予測されています。欧州では、ドイツがCAGR29.0%で成長すると予測されています。

世界のバーチャルインフルエンサー市場- 主要動向と促進要因のまとめ

なぜバーチャルインフルエンサーがソーシャルメディアとマーケティングの展望を再構築しているのか？

バーチャルインフルエンサーの台頭は、デジタルマーケティングとソーシャルメディア業界に革命をもたらし、有名人の推薦やコンテンツ作成という従来の概念を覆しました。人間のインフルエンサーとは異なり、バーチャルインフルエンサーはAIによって生成された、またはデジタルでデザインされたペルソナであり、Instagram、TikTok、YouTubeなどのプラットフォームでオーディエンスと関わり、高度に管理されたオンラインプレゼンスを作り出します。これらのコンピューター生成キャラクターは、特定のブランド価値、美学、メッセージングに合わせてカスタマイズすることができ、ブランド表現の一貫性を求める企業にとって魅力的な選択肢となっています。デジタル環境における消費者のエンゲージメントが高まる中、ブランドはバーチャルインフルエンサーを活用して、現実とフィクションの境界線を曖昧にするような方法で、製品のプロモーションやキャンペーンの開始、オーディエンスとの交流を図っています。多様な外見、個性、文化的背景を持つインフルエンサーを生み出すことができるようになったことで、その魅力はさらに広がり、ブランドは地理的な制約を受けることなく、世界中のオーディエンスとつながることができるようになりました。デジタル経済が拡大し続ける中、バーチャルインフルエンサーはマーケティング戦略における強力なツールとなりつつあり、AI主導のコンテンツ時代におけるブランドと消費者の関わり方を再定義しています。

AIとCGIの進歩は、バーチャルインフルエンサーをどのように強化しているのでしょうか？

人工知能（AI）、CGI、ディープラーニングの技術的進歩により、バーチャルインフルエンサーのリアルさ、表現力、インタラクティブ性が大幅に向上しました。AIを搭載したチャットボットと自然言語処理（NLP）モデルにより、バーチャルインフルエンサーはフォロワーとリアルタイムで会話し、コメントやメッセージに対して人間のようなやり取りで応答します。高解像度のCGIレンダリングとモーションキャプチャー技術により、バーチャルインフルエンサーはよりリアルになり、超リアルな表情、流れるような動き、没入感のあるストーリーテリング体験が可能になりました。ディープフェイク技術と生成的敵対ネットワーク（GAN）の統合により、人間のような特徴や感情を再現する能力がさらに強化され、本物の人間とほとんど見分けがつかなくなりました。さらに、AI主導のコンテンツ自動化ツールを使用することで、バーチャルインフルエンサーはパーソナライズされた投稿、キャプション、ブランドコラボレーションを大規模に生成し、デジタルマーケティングキャンペーンの効率を高めることができます。テクノロジーの進化に伴い、人間とバーチャルインフルエンサーの境界線はますます曖昧になりつつあり、ブランドはオンライン空間におけるエンゲージメントと影響力を維持するデジタルペルソナをかつてないほどコントロールできるようになっています。

バーチャルインフルエンサーの成長を妨げる課題とは？

人気の高まりにもかかわらず、バーチャルインフルエンサーは、長期的な採用や市場での信頼性に影響を与えかねないいくつかの課題に直面しています。主な懸念事項の1つは真正性と親近感であり、視聴者は実体験に乏しいAI生成パーソナリティとの真のつながりを形成するのに苦労するかもしれないです。コンテンツが実在の個人ではなくバーチャルインフルエンサーによって生成されたものであるかどうかを明確にすることをブランドに対して求める規制がますます増えているため、透明性と情報開示をめぐる倫理的な懸念も課題となっています。AIが生成したインフルエンサーが、誤った情報の拡散やディープフェイクに基づく操作、欺瞞的な広告行為に悪用される可能性があることから、デジタル倫理と消費者の信頼に関する懸念がさらに高まっています。さらに、CGIデザイン、AIモデルのトレーニング、コンテンツ制作など、バーチャルインフルエンサーの開発と維持に関連する高いコストは、小規模なブランドや独立系クリエイターのアクセスを制限する可能性があります。バーチャルインフルエンサー間の競争が激化する中、ブランドはAI主導のデジタル・ペルソナを消費者に継続的に関心を持って受け入れてもらうために、ストーリーテリング、感情移入、倫理的なコンテンツ戦略に注力する必要があります。

バーチャルインフルエンサー市場の成長を促す要因とは？

バーチャルインフルエンサー市場の成長は、マーケティング戦略のデジタル化の進展、AIを活用したコンテンツ制作の採用増加、メタバースの拡大など、いくつかの要因によってもたらされます。仮想現実・拡張現実（VR/AR）環境へのシフトは、AIが生成したインフルエンサーが没入型デジタル空間でオーディエンスとエンゲージする新たな機会を生み出し、超リアルなデジタルペルソナの需要をさらに促進しています。ブランドの安全性とメッセージのコントロールが重視されるようになったことも、バーチャルインフルエンサーの台頭に寄与しています。企業は、論争に巻き込まれる可能性のある人間のインフルエンサーに代わる、より信頼性が高くリスクのないインフルエンサーを求めています。AIが生成したインフルエンサーをゲーム、バーチャルコンサート、メタバース体験に統合することで、従来のソーシャルメディアプラットフォームを超えて市場範囲が拡大し、デジタルエンターテインメントにおける価値が高まっています。さらに、AI主導の自動化ツールやCGIレンダリング技術の継続的な開発により、バーチャルインフルエンサーの作成がより身近で費用対効果の高いものとなり、ブランドやマーケティング担当者の間で幅広い採用が進んでいます。企業がブランディング、ストーリーテリング、オーディエンス・エンゲージメントのためにAI生成コンテンツを探求し続ける中、バーチャルインフルエンサー市場は急速な拡大を遂げ、デジタルマーケティングとソーシャルメディア・エンゲージメントの将来における役割を確固たるものにすると予想されます。

セグメント

提供（ソリューション、サービス）;タイプ（非人間、人間アバター）;エンドユーザー（フード＆エンターテインメント、スポーツ＆フィットネス、銀行＆金融、旅行＆休暇、ファッション＆ライフスタイル、その他）

調査対象企業の例

  • AI Influencer Company
  • AI Models
  • AvatarOS
  • Aww Inc.
  • Brud
  • Castleberry Media
  • CM Models
  • Dream Farm Agency
  • Future Proof
  • Hololive Production
  • HYPERREAL Digital
  • Offbeat Media Group
  • Superplastic
  • The Clueless
  • The Diigitals
  • The Influence Agency
  • Virtual Humans
  • Virtual Influencer Agency
  • Virtual Influencer Agency（Instagram）
  • Virtual Influencer Agency（LinkedIn）

AIインテグレーション

Global Industry Analystsは、有効な専門家コンテンツとAIツールによって、市場情報と競合情報を変革しています。

Global Industry Analystsは、一般的なLLMや業界固有のSLMをクエリする代わりに、ビデオ記録、ブログ、検索エンジン調査、大量の企業、製品/サービス、市場データなど、世界中の専門家から収集したコンテンツのリポジトリを構築しました。

関税影響係数

Global Industry Analystsは、本社の国、製造拠点、輸出入（完成品とOEM）に基づく企業の競争力の変化を予測しています。この複雑で多面的な市場力学は、売上原価（COGS）の増加、収益性の低下、サプライチェーンの再構築など、ミクロおよびマクロの市場力学の中でも特に競合他社に影響を与える見込みです。

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • その他欧州
  • アジア太平洋
  • その他の地域

第4章 競合

目次
Product Code: MCP33292

Global Virtual Influencers Market to Reach US$54.0 Billion by 2030

The global market for Virtual Influencers estimated at US$6.5 Billion in the year 2024, is expected to reach US$54.0 Billion by 2030, growing at a CAGR of 42.2% over the analysis period 2024-2030. Solutions, one of the segments analyzed in the report, is expected to record a 45.4% CAGR and reach US$40.5 Billion by the end of the analysis period. Growth in the Services segment is estimated at 34.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.7 Billion While China is Forecast to Grow at 39.8% CAGR

The Virtual Influencers market in the U.S. is estimated at US$1.7 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$7.9 Billion by the year 2030 trailing a CAGR of 39.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 38.9% and 36.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 29.0% CAGR.

Global Virtual Influencer Market - Key Trends & Drivers Summarized

Why Are Virtual Influencers Reshaping the Social Media and Marketing Landscape?

The rise of virtual influencers has revolutionized the digital marketing and social media industries, challenging traditional notions of celebrity endorsements and content creation. Unlike human influencers, virtual influencers are AI-generated or digitally designed personas that engage with audiences across platforms like Instagram, TikTok, and YouTube, creating highly curated and controlled online presences. These computer-generated characters can be customized to align with specific brand values, aesthetics, and messaging, making them an attractive alternative for companies seeking consistency in brand representation. With increasing consumer engagement in digital environments, brands are leveraging virtual influencers to promote products, launch campaigns, and interact with audiences in ways that blur the lines between reality and fiction. The ability to create influencers with diverse appearances, personalities, and cultural backgrounds has further broadened their appeal, allowing brands to connect with global audiences without geographical limitations. As the digital economy continues to expand, virtual influencers are becoming a powerful tool in marketing strategies, redefining the way brands engage with consumers in the era of AI-driven content.

How Are Advancements in AI and CGI Enhancing Virtual Influencers?

Technological advancements in artificial intelligence (AI), computer-generated imagery (CGI), and deep learning have significantly improved the realism, expressiveness, and interactivity of virtual influencers. AI-powered chatbots and natural language processing (NLP) models enable virtual influencers to engage in real-time conversations with followers, responding to comments and messages with human-like interactions. High-resolution CGI rendering and motion capture technology have made virtual influencers more lifelike, allowing for hyper-realistic facial expressions, fluid movements, and immersive storytelling experiences. The integration of deepfake technology and generative adversarial networks (GANs) has further enhanced their ability to replicate human-like features and emotions, making them nearly indistinguishable from real people. Additionally, the use of AI-driven content automation tools allows virtual influencers to generate personalized posts, captions, and brand collaborations at scale, increasing efficiency in digital marketing campaigns. As technology continues to advance, the line between human and virtual influencers is becoming increasingly blurred, offering brands unprecedented control over digital personas that maintain engagement and influence in online spaces.

What Challenges Are Hindering the Growth of Virtual Influencers?

Despite their growing popularity, virtual influencers face several challenges that could impact their long-term adoption and credibility in the market. One of the primary concerns is authenticity and relatability, as audiences may struggle to form genuine connections with AI-generated personalities that lack real-life experiences. Ethical concerns surrounding transparency and disclosure also pose a challenge, as regulations increasingly require brands to clarify whether content is generated by virtual influencers rather than real individuals. The potential misuse of AI-generated influencers for spreading misinformation, deepfake-based manipulations, and deceptive advertising practices has further raised concerns about digital ethics and consumer trust. Additionally, the high costs associated with developing and maintaining virtual influencers, including CGI design, AI model training, and content production, may limit access for smaller brands and independent creators. As competition among virtual influencers intensifies, brands will need to focus on storytelling, emotional engagement, and ethical content strategies to ensure continued consumer interest and acceptance of AI-driven digital personas.

What Factors Are Driving the Growth of the Virtual Influencer Market?

The growth in the virtual influencer market is driven by several factors, including the increasing digitalization of marketing strategies, the rising adoption of AI-powered content creation, and the expansion of the metaverse. The shift toward virtual and augmented reality (VR/AR) environments has created new opportunities for AI-generated influencers to engage with audiences in immersive digital spaces, further driving demand for hyper-realistic digital personas. The growing emphasis on brand safety and message control has also contributed to the rise of virtual influencers, as companies seek more reliable and risk-free alternatives to human influencers who may be involved in controversies. The integration of AI-generated influencers into gaming, virtual concerts, and metaverse experiences has expanded their market reach beyond traditional social media platforms, increasing their value in digital entertainment. Additionally, the continued development of AI-driven automation tools and CGI rendering technologies is making virtual influencer creation more accessible and cost-effective, encouraging wider adoption among brands and marketers. As businesses continue to explore AI-generated content for branding, storytelling, and audience engagement, the virtual influencer market is expected to experience rapid expansion, solidifying its role in the future of digital marketing and social media engagement.

SCOPE OF STUDY:

The report analyzes the Virtual Influencers market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Offering (Solutions, Services); Type (Non-human, Human Avatar); End-Use (Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday, Fashion & Lifestyle, Others)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 42 Featured) -

  • AI Influencer Company
  • AI Models
  • AvatarOS
  • Aww Inc.
  • Brud
  • Castleberry Media
  • CM Models
  • Dream Farm Agency
  • Future Proof
  • Hololive Production
  • HYPERREAL Digital
  • Offbeat Media Group
  • Superplastic
  • The Clueless
  • The Diigitals
  • The Influence Agency
  • Virtual Humans
  • Virtual Influencer Agency
  • Virtual Influencer Agency (Instagram)
  • Virtual Influencer Agency (LinkedIn)

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Virtual Influencers - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Surge in Brand Partnerships with CGI Personalities Drives Adoption of Virtual Influencer Campaigns
    • Increased Reliance on Digital-First Marketing Strategies Expands Addressable Market Opportunity for AI-Powered Influencers
    • Advancements in AI and Deepfake Technologies Strengthen Business Case for Hyper-Realistic Virtual Personas
    • Growing Popularity of Metaverse and Web3 Environments Spurs Demand for Virtual Brand Ambassadors
    • Integration of Virtual Influencers into Augmented Reality and Gaming Platforms Propels Cross-Sector Opportunities
    • Rising Cost-Effectiveness and Scalability of Digital Avatars Generates Competitive Edge for Marketing Teams
    • Influencer Fatigue Among Consumers Throws the Spotlight on AI-Driven Alternatives for Brand Engagement
    • Emergence of Virtual Influencers in Niche Markets Expands the Creative Economy and Sector Differentiation
    • Adoption of Avatar-as-a-Service Models Drives Innovation in Marketing Content Production and Customization
    • Use of Virtual Influencers in Healthcare, Education, and Advocacy Campaigns Accelerates Market Diversification
    • Expansion of Social Commerce Ecosystems Strengthens Demand for Always-On, Brand-Safe Digital Ambassadors
    • Increasing Control Over Messaging and Identity Management Drives Brand Confidence in CGI Collaborations
    • Legal Ambiguities and IP Rights Management Challenges Raise Regulatory Oversight in the Virtual Influencer Space
    • Rapid Growth in Follower Engagement Metrics and Platform Virality Spurs Advertiser Confidence
    • Evolution of Synthetic Media Ethics Frameworks Shapes the Governance Landscape for Virtual Creators
    • Proliferation of Multi-Platform Presence and Cross-Device Integration Sustains Visibility and Reach
    • Collaboration Between CGI Artists, AI Developers, and Creative Agencies Generates New Revenue Models
    • Youth-Oriented Brands Leverage Virtual Influencers to Capitalize on Digital Natives' Preferences
    • Influencer-Generated NFTs and Digital Collectibles Propel Monetization Opportunities in the Web3 Economy
    • Cultural Localization and Multilingual Voice Generation Expand Global Appeal of Virtual Brand Ambassadors
    • Automated Content Scheduling and Data-Driven Persona Optimization Streamline Marketing Workflows
    • Consumer Curiosity and Novelty Appeal Around CGI Avatars Drives Short-Term Spike in Engagement
    • Convergence of Virtual Influencers and Digital Humans Redefines Human-Machine Interaction in Social Media
    • Market Entry of Traditional Influencer Agencies into CGI Persona Management Creates Competitive Disruption
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Virtual Influencers Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Virtual Influencers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for Virtual Influencers by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Solutions by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Solutions by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Others by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for Others by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Food & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 11: World 6-Year Perspective for Food & Entertainment by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Sports & Fitness by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 13: World 6-Year Perspective for Sports & Fitness by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Banking & Finance by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World 6-Year Perspective for Banking & Finance by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Travel & Holiday by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 17: World 6-Year Perspective for Travel & Holiday by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 18: World Recent Past, Current & Future Analysis for Fashion & Lifestyle by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 19: World 6-Year Perspective for Fashion & Lifestyle by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Non-human by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 21: World 6-Year Perspective for Non-human by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 22: World Recent Past, Current & Future Analysis for Human Avatar by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 23: World 6-Year Perspective for Human Avatar by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Virtual Influencers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 24: USA Recent Past, Current & Future Analysis for Virtual Influencers by Offering - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: USA 6-Year Perspective for Virtual Influencers by Offering - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2025 & 2030
    • TABLE 26: USA Recent Past, Current & Future Analysis for Virtual Influencers by End-Use - Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: USA 6-Year Perspective for Virtual Influencers by End-Use - Percentage Breakdown of Value Sales for Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle for the Years 2025 & 2030
    • TABLE 28: USA Recent Past, Current & Future Analysis for Virtual Influencers by Type - Non-human and Human Avatar - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: USA 6-Year Perspective for Virtual Influencers by Type - Percentage Breakdown of Value Sales for Non-human and Human Avatar for the Years 2025 & 2030
  • CANADA
    • TABLE 30: Canada Recent Past, Current & Future Analysis for Virtual Influencers by Offering - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 31: Canada 6-Year Perspective for Virtual Influencers by Offering - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2025 & 2030
    • TABLE 32: Canada Recent Past, Current & Future Analysis for Virtual Influencers by End-Use - Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Canada 6-Year Perspective for Virtual Influencers by End-Use - Percentage Breakdown of Value Sales for Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle for the Years 2025 & 2030
    • TABLE 34: Canada Recent Past, Current & Future Analysis for Virtual Influencers by Type - Non-human and Human Avatar - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: Canada 6-Year Perspective for Virtual Influencers by Type - Percentage Breakdown of Value Sales for Non-human and Human Avatar for the Years 2025 & 2030
  • JAPAN
    • Virtual Influencers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 36: Japan Recent Past, Current & Future Analysis for Virtual Influencers by Offering - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 37: Japan 6-Year Perspective for Virtual Influencers by Offering - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2025 & 2030
    • TABLE 38: Japan Recent Past, Current & Future Analysis for Virtual Influencers by End-Use - Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Japan 6-Year Perspective for Virtual Influencers by End-Use - Percentage Breakdown of Value Sales for Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle for the Years 2025 & 2030
    • TABLE 40: Japan Recent Past, Current & Future Analysis for Virtual Influencers by Type - Non-human and Human Avatar - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 41: Japan 6-Year Perspective for Virtual Influencers by Type - Percentage Breakdown of Value Sales for Non-human and Human Avatar for the Years 2025 & 2030
  • CHINA
    • Virtual Influencers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 42: China Recent Past, Current & Future Analysis for Virtual Influencers by Offering - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 43: China 6-Year Perspective for Virtual Influencers by Offering - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2025 & 2030
    • TABLE 44: China Recent Past, Current & Future Analysis for Virtual Influencers by End-Use - Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: China 6-Year Perspective for Virtual Influencers by End-Use - Percentage Breakdown of Value Sales for Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle for the Years 2025 & 2030
    • TABLE 46: China Recent Past, Current & Future Analysis for Virtual Influencers by Type - Non-human and Human Avatar - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 47: China 6-Year Perspective for Virtual Influencers by Type - Percentage Breakdown of Value Sales for Non-human and Human Avatar for the Years 2025 & 2030
  • EUROPE
    • Virtual Influencers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 48: Europe Recent Past, Current & Future Analysis for Virtual Influencers by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 49: Europe 6-Year Perspective for Virtual Influencers by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 50: Europe Recent Past, Current & Future Analysis for Virtual Influencers by Offering - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Europe 6-Year Perspective for Virtual Influencers by Offering - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2025 & 2030
    • TABLE 52: Europe Recent Past, Current & Future Analysis for Virtual Influencers by End-Use - Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 53: Europe 6-Year Perspective for Virtual Influencers by End-Use - Percentage Breakdown of Value Sales for Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle for the Years 2025 & 2030
    • TABLE 54: Europe Recent Past, Current & Future Analysis for Virtual Influencers by Type - Non-human and Human Avatar - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 55: Europe 6-Year Perspective for Virtual Influencers by Type - Percentage Breakdown of Value Sales for Non-human and Human Avatar for the Years 2025 & 2030
  • FRANCE
    • Virtual Influencers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 56: France Recent Past, Current & Future Analysis for Virtual Influencers by Offering - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: France 6-Year Perspective for Virtual Influencers by Offering - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2025 & 2030
    • TABLE 58: France Recent Past, Current & Future Analysis for Virtual Influencers by End-Use - Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 59: France 6-Year Perspective for Virtual Influencers by End-Use - Percentage Breakdown of Value Sales for Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle for the Years 2025 & 2030
    • TABLE 60: France Recent Past, Current & Future Analysis for Virtual Influencers by Type - Non-human and Human Avatar - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 61: France 6-Year Perspective for Virtual Influencers by Type - Percentage Breakdown of Value Sales for Non-human and Human Avatar for the Years 2025 & 2030
  • GERMANY
    • Virtual Influencers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 62: Germany Recent Past, Current & Future Analysis for Virtual Influencers by Offering - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: Germany 6-Year Perspective for Virtual Influencers by Offering - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2025 & 2030
    • TABLE 64: Germany Recent Past, Current & Future Analysis for Virtual Influencers by End-Use - Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 65: Germany 6-Year Perspective for Virtual Influencers by End-Use - Percentage Breakdown of Value Sales for Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle for the Years 2025 & 2030
    • TABLE 66: Germany Recent Past, Current & Future Analysis for Virtual Influencers by Type - Non-human and Human Avatar - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 67: Germany 6-Year Perspective for Virtual Influencers by Type - Percentage Breakdown of Value Sales for Non-human and Human Avatar for the Years 2025 & 2030
  • ITALY
    • TABLE 68: Italy Recent Past, Current & Future Analysis for Virtual Influencers by Offering - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: Italy 6-Year Perspective for Virtual Influencers by Offering - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2025 & 2030
    • TABLE 70: Italy Recent Past, Current & Future Analysis for Virtual Influencers by End-Use - Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 71: Italy 6-Year Perspective for Virtual Influencers by End-Use - Percentage Breakdown of Value Sales for Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle for the Years 2025 & 2030
    • TABLE 72: Italy Recent Past, Current & Future Analysis for Virtual Influencers by Type - Non-human and Human Avatar - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 73: Italy 6-Year Perspective for Virtual Influencers by Type - Percentage Breakdown of Value Sales for Non-human and Human Avatar for the Years 2025 & 2030
  • UNITED KINGDOM
    • Virtual Influencers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 74: UK Recent Past, Current & Future Analysis for Virtual Influencers by Offering - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 75: UK 6-Year Perspective for Virtual Influencers by Offering - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2025 & 2030
    • TABLE 76: UK Recent Past, Current & Future Analysis for Virtual Influencers by End-Use - Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 77: UK 6-Year Perspective for Virtual Influencers by End-Use - Percentage Breakdown of Value Sales for Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle for the Years 2025 & 2030
    • TABLE 78: UK Recent Past, Current & Future Analysis for Virtual Influencers by Type - Non-human and Human Avatar - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 79: UK 6-Year Perspective for Virtual Influencers by Type - Percentage Breakdown of Value Sales for Non-human and Human Avatar for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 80: Rest of Europe Recent Past, Current & Future Analysis for Virtual Influencers by Offering - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 81: Rest of Europe 6-Year Perspective for Virtual Influencers by Offering - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2025 & 2030
    • TABLE 82: Rest of Europe Recent Past, Current & Future Analysis for Virtual Influencers by End-Use - Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 83: Rest of Europe 6-Year Perspective for Virtual Influencers by End-Use - Percentage Breakdown of Value Sales for Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle for the Years 2025 & 2030
    • TABLE 84: Rest of Europe Recent Past, Current & Future Analysis for Virtual Influencers by Type - Non-human and Human Avatar - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 85: Rest of Europe 6-Year Perspective for Virtual Influencers by Type - Percentage Breakdown of Value Sales for Non-human and Human Avatar for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Virtual Influencers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 86: Asia-Pacific Recent Past, Current & Future Analysis for Virtual Influencers by Offering - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Asia-Pacific 6-Year Perspective for Virtual Influencers by Offering - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2025 & 2030
    • TABLE 88: Asia-Pacific Recent Past, Current & Future Analysis for Virtual Influencers by End-Use - Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 89: Asia-Pacific 6-Year Perspective for Virtual Influencers by End-Use - Percentage Breakdown of Value Sales for Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle for the Years 2025 & 2030
    • TABLE 90: Asia-Pacific Recent Past, Current & Future Analysis for Virtual Influencers by Type - Non-human and Human Avatar - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 91: Asia-Pacific 6-Year Perspective for Virtual Influencers by Type - Percentage Breakdown of Value Sales for Non-human and Human Avatar for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 92: Rest of World Recent Past, Current & Future Analysis for Virtual Influencers by Offering - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Rest of World 6-Year Perspective for Virtual Influencers by Offering - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2025 & 2030
    • TABLE 94: Rest of World Recent Past, Current & Future Analysis for Virtual Influencers by End-Use - Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 95: Rest of World 6-Year Perspective for Virtual Influencers by End-Use - Percentage Breakdown of Value Sales for Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle for the Years 2025 & 2030
    • TABLE 96: Rest of World Recent Past, Current & Future Analysis for Virtual Influencers by Type - Non-human and Human Avatar - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 97: Rest of World 6-Year Perspective for Virtual Influencers by Type - Percentage Breakdown of Value Sales for Non-human and Human Avatar for the Years 2025 & 2030

IV. COMPETITION