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インフルエンサーマーケティング・プラットフォームの世界市場

Influencer Marketing Platform

出版日
ページ情報
英文 149 Pages
納期
即日から翌営業日
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=148.47円
インフルエンサーマーケティング・プラットフォームの世界市場
出版日: 2025年07月11日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 149 Pages
納期: 即日から翌営業日
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  • 概要
  • 目次
概要

インフルエンサーマーケティング・プラットフォームの世界市場は2030年までに1,638億米ドルに到達

2024年に386億米ドルと推定されるインフルエンサーマーケティング・プラットフォームの世界市場は、2024年から2030年にかけてCAGR 27.2%で成長し、2030年には1,638億米ドルに達すると予測されます。本レポートで分析したセグメントの1つであるサーチ＆ディスカバリーは、CAGR 27.5%を記録し、分析期間終了時には631億米ドルに達すると予測されます。アナリティクス＆レポーティングセグメントの成長率は、分析期間中CAGR 29.1％と推定されます。

米国市場は114億米ドル、中国はCAGR26.2%で成長すると予測

米国のインフルエンサーマーケティング・プラットフォーム市場は、2024年に114億米ドルと推定されます。世界第2位の経済大国である中国は、2030年までに246億米ドルの市場規模に達すると予測され、分析期間2024-2030年のCAGRは26.2%です。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ24.2%と23.0%と予測されています。欧州では、ドイツがCAGR約18.8%で成長すると予測されています。

世界のインフルエンサーマーケティング・プラットフォーム市場- 主要動向と促進要因のまとめ

インフルエンサーマーケティング・プラットフォームがデジタル広告に革命をもたらす理由とは？

インフルエンサーマーケティング・プラットフォームは、現代のデジタル広告エコシステムにおいて重要なツールとして登場し、ブランドはソーシャルメディアのインフルエンサーを活用して製品やサービスを宣伝できるようになりました。インフルエンサーマーケティングは、多くのファンを持つ個人の信頼性とリーチを活用するもので、企業は、高度にターゲット化されたオーディエンスと、信憑性のある魅力的な方法でつながることができます。これらのプラットフォームは、インフルエンサーの特定、コラボレーションの管理、パフォーマンス指標の追跡、投資収益率（ROI）の測定のプロセスを簡素化します。ファッション、美容、フィットネス、ゲームなどの業界は、ソーシャルメディアユーザーがこれらのトピックに関与する傾向があるため、インフルエンサーマーケティングが特に活発です。インフルエンサーマーケティングプラットフォームに人工知能（AI）とデータ分析を統合することで、ブランドはデータに基づいた意思決定を行い、インフルエンサーのキャンペーンを成功に導き、エンゲージメント率を高めることができます。

技術の進歩はどのようにインフルエンサーマーケティング・プラットフォーム市場を形成しているか？

技術の進歩はインフルエンサーマーケティングプラットフォームを変革し、より効率的でユーザーフレンドリーなものにしています。AIを搭載したツールは、オーディエンスの属性、エンゲージメント率、コンテンツの関連性といった指標を分析することでインフルエンサーの選定を強化し、ブランドがキャンペーンに最適なインフルエンサーを特定するのに役立っています。さらに、AIは偽のフォロワーやエンゲージメント詐欺を検出するために使用され、ブランドが真の価値を提供できる正当なインフルエンサーと協力することを保証しています。また、プラットフォームは機械学習アルゴリズムを統合して、アウトリーチ、契約管理、コンテンツ承認などの反復作業を自動化し、コラボレーションプロセスを合理化しています。さらに、データ分析ツールは、キャンペーンのパフォーマンスに関する詳細な洞察を提供し、ブランドがリアルタイムで戦略を最適化し、より良いROIを達成することを可能にしています。このような技術革新により、インフルエンサーマーケティングプラットフォームはより強固でスケーラブルになり、あらゆる規模のブランドに対応できるようになっています。

市場セグメンテーションはインフルエンサーマーケティング・プラットフォーム市場の成長をどのように定義するか？

種類としては、キャンペーン管理、インフルエンサー発掘、リレーションシップ管理、分析＆レポートツールがあります。キャンペーン管理ツールは、ブランドが単一のインターフェースでインフルエンサーのキャンペーンを作成、実行、監視できるため、最も広く使用されています。インフルエンサーマーケティングプラットフォームの用途は、ソーシャルメディア、動画共有プラットフォーム、ブログと多岐にわたるが、Instagram、YouTube、TikTokなどのプラットフォームが広く利用されているため、ソーシャルメディアが主要な用途となっています。エンドユーザーには、大企業、中小企業（SMB）、個人マーケターが含まれ、大企業は世界のオーディエンスにリーチするためにインフルエンサーマーケティングに多額の投資を行っているため、市場をリードしています。また、北米や欧州など、ソーシャルメディアの利用率が高く、デジタルマーケティング予算が拡大している地域でも市場が急拡大しています。

インフルエンサーマーケティング・プラットフォーム市場の成長を促進する要因とは？

インフルエンサーマーケティング・プラットフォーム市場の成長は、ソーシャルメディア人気の高まり、デジタルマーケティングへのシフト、AIやデータ分析の進歩など、いくつかの要因によって牽引されています。ソーシャルメディアがオンライン上のやり取りを支配し続ける中、ブランドはインフルエンサーを活用して、より本格的でパーソナライズされた方法でエンゲージされたオーディエンスにリーチしています。デジタルマーケティングの台頭、特にCOVID-19の流行は、企業がオンラインで消費者とつながる革新的な方法を模索する中で、インフルエンサーマーケティング・プラットフォームの採用をさらに加速させています。また、インフルエンサーの発掘、キャンペーン管理、パフォーマンス追跡を強化するAI主導のツールも、業界を問わずブランドにとってインフルエンサーマーケティングをより身近で効果的なものにし、市場の拡大に貢献しています。

セグメント

用途（サーチ＆ディスカバリー、アナリティクス＆レポーティング、キャンペーン管理、インフルエンサー管理）、最終用途（ファッション＆ライフスタイル、フード＆エンターテインメント、トラベル＆ホリデー、スポーツ＆フィットネス、その他の最終用途）

調査対象企業の例

  • AspireIQ
  • HYPR
  • Influence4you
  • InfluencerDB
  • IZEA
  • Julius
  • Klear
  • Launchmetrics
  • Lefty
  • Linqia
  • Lumanu
  • Mavrck
  • Onalytica
  • Social Beat
  • Traackr
  • Upfluence

AIインテグレーション

Global Industry Analystsは、有効な専門家コンテンツとAIツールによって、市場情報と競合情報を変革しています。

Global Industry Analystsは、一般的なLLMや業界固有のSLMをクエリする代わりに、ビデオ記録、ブログ、検索エンジン調査、膨大な量の企業、製品/サービス、市場データなど、世界中の専門家から収集したコンテンツのリポジトリを構築しました。

関税影響係数

Global Industry Analystsは、本社の国、製造拠点、輸出入（完成品とOEM）に基づく企業の競争力の変化を予測しています。この複雑で多面的な市場力学は、売上原価（COGS）の増加、収益性の低下、サプライチェーンの再構築など、ミクロおよびマクロの市場力学の中でも特に競合他社に影響を与える見込みです。

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • その他欧州
  • アジア太平洋
  • その他の地域

第4章 競合

目次
Product Code: MCP22051

Global Influencer Marketing Platform Market to Reach US$163.8 Billion by 2030

The global market for Influencer Marketing Platform estimated at US$38.6 Billion in the year 2024, is expected to reach US$163.8 Billion by 2030, growing at a CAGR of 27.2% over the analysis period 2024-2030. Search & Discovery, one of the segments analyzed in the report, is expected to record a 27.5% CAGR and reach US$63.1 Billion by the end of the analysis period. Growth in the Analytics & Reporting segment is estimated at 29.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$11.4 Billion While China is Forecast to Grow at 26.2% CAGR

The Influencer Marketing Platform market in the U.S. is estimated at US$11.4 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$24.6 Billion by the year 2030 trailing a CAGR of 26.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 24.2% and 23.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 18.8% CAGR.

Global Influencer Marketing Platform Market - Key Trends and Drivers Summarized

Why Is the Influencer Marketing Platform Revolutionizing Digital Advertising?

The influencer marketing platform has emerged as a critical tool in the modern digital advertising ecosystem, enabling brands to leverage social media influencers to promote products and services. Influencer marketing, which capitalizes on the credibility and reach of individuals with a significant following, allows businesses to connect with highly targeted audiences in an authentic and engaging way. These platforms simplify the process of identifying influencers, managing collaborations, tracking performance metrics, and measuring return on investment (ROI). Industries such as fashion, beauty, fitness, and gaming are particularly active in influencer marketing, as social media users tend to engage with these topics. The integration of artificial intelligence (AI) and data analytics in influencer marketing platforms helps brands make data-driven decisions, improving the success of influencer campaigns and boosting engagement rates.

How Are Technological Advancements Shaping the Influencer Marketing Platform Market?

Technological advancements are transforming influencer marketing platforms, making them more efficient and user-friendly. AI-powered tools are enhancing influencer selection by analyzing metrics such as audience demographics, engagement rates, and content relevance, helping brands identify the most suitable influencers for their campaigns. Additionally, AI is being used to detect fake followers and engagement fraud, ensuring that brands work with legitimate influencers who can deliver real value. Platforms are also integrating machine learning algorithms to automate repetitive tasks like outreach, contract management, and content approval, streamlining the collaboration process. Furthermore, data analytics tools are providing in-depth insights into campaign performance, allowing brands to optimize their strategies in real-time and achieve better ROI. These technological innovations are making influencer marketing platforms more robust and scalable, catering to brands of all sizes.

How Do Market Segments Define the Growth of the Influencer Marketing Platform Market?

Types include campaign management, influencer discovery, relationship management, and analytics & reporting tools. Campaign management tools are the most widely used, as they allow brands to create, execute, and monitor influencer campaigns in a single interface. Applications of influencer marketing platforms span across social media, video sharing platforms, and blogs, with social media being the dominant application due to the widespread use of platforms like Instagram, YouTube, and TikTok. End-users include large enterprises, small and medium-sized businesses (SMBs), and individual marketers, with large enterprises leading the market as they invest heavily in influencer marketing to reach global audiences. The market is also expanding rapidly in regions such as North America and Europe, where social media usage is high and digital marketing budgets are growing.

What Factors Are Driving the Growth in the Influencer Marketing Platform Market?

The growth in the influencer marketing platform market is driven by several factors, including the increasing popularity of social media, the shift toward digital marketing, and advancements in AI and data analytics. As social media continues to dominate online interactions, brands are leveraging influencers to reach engaged audiences in a more authentic and personalized way. The rise of digital marketing, particularly during the COVID-19 pandemic, has further accelerated the adoption of influencer marketing platforms as businesses seek innovative ways to connect with consumers online. AI-driven tools that enhance influencer discovery, campaign management, and performance tracking are also contributing to the market's expansion by making influencer marketing more accessible and effective for brands across industries.

SCOPE OF STUDY:

The report analyzes the Influencer Marketing Platform market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Application (Search & Discovery, Analytics & Reporting, Campaign Management, Influencer Management); End-Use (Fashion & Lifestyle, Food & Entertainment, Travel & Holiday, Sports & Fitness, Other End-Uses)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 43 Featured) -

  • AspireIQ
  • HYPR
  • Influence4you
  • InfluencerDB
  • IZEA
  • Julius
  • Klear
  • Launchmetrics
  • Lefty
  • Linqia
  • Lumanu
  • Mavrck
  • Onalytica
  • Social Beat
  • Traackr
  • Upfluence

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Global Economic Update
    • Influencer Marketing Platform - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Popularity of Social Media Platforms Propels Growth of Influencer Marketing
    • Technological Advancements in AI-Driven Influencer Analytics Strengthen Business Case for Platforms
    • Increasing Focus on Targeted Advertising Expands Addressable Market for Influencer Marketing Platforms
    • Growing Adoption of Video Content on Platforms like YouTube and TikTok Drives Influencer Marketing Demand
    • Collaborations Between Influencers and Brands Propel Innovation in Sponsored Content
    • Rising Use of Micro-Influencers Expands Opportunities for Niche Marketing
    • Increasing Focus on Data-Driven Campaigns Accelerates Adoption of Influencer Marketing Platforms
    • Technological Innovations in Fraud Detection Strengthen Trust in Influencer Marketing Platforms
    • Expansion of E-Commerce Fuels Demand for Influencer-Driven Product Recommendations
    • Growing Importance of Social Media Metrics and ROI Strengthens Demand for Performance Measurement Tools
    • Focus on Personalized Marketing Campaigns Drives Adoption of AI-Based Influencer Matching
    • Emergence of Virtual Influencers Expands Creative Opportunities for Brands
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Influencer Marketing Platform by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 2: World 6-Year Perspective for Influencer Marketing Platform by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 3: World Recent Past, Current & Future Analysis for Search & Discovery by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 4: World 6-Year Perspective for Search & Discovery by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Analytics & Reporting by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World 6-Year Perspective for Analytics & Reporting by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for Campaign Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 8: World 6-Year Perspective for Campaign Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 9: World Recent Past, Current & Future Analysis for Influencer Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 10: World 6-Year Perspective for Influencer Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for Fashion & Lifestyle by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 12: World 6-Year Perspective for Fashion & Lifestyle by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 13: World Recent Past, Current & Future Analysis for Food & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 14: World 6-Year Perspective for Food & Entertainment by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 15: World Recent Past, Current & Future Analysis for Travel & Holiday by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 16: World 6-Year Perspective for Travel & Holiday by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 17: World Recent Past, Current & Future Analysis for Sports & Fitness by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 18: World 6-Year Perspective for Sports & Fitness by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 19: World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 20: World 6-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 21: World Influencer Marketing Platform Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Influencer Marketing Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 22: USA Recent Past, Current & Future Analysis for Influencer Marketing Platform by Application - Search & Discovery, Analytics & Reporting, Campaign Management and Influencer Management - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 23: USA 6-Year Perspective for Influencer Marketing Platform by Application - Percentage Breakdown of Value Sales for Search & Discovery, Analytics & Reporting, Campaign Management and Influencer Management for the Years 2025 & 2030
    • TABLE 24: USA Recent Past, Current & Future Analysis for Influencer Marketing Platform by End-Use - Fashion & Lifestyle, Food & Entertainment, Travel & Holiday, Sports & Fitness and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: USA 6-Year Perspective for Influencer Marketing Platform by End-Use - Percentage Breakdown of Value Sales for Fashion & Lifestyle, Food & Entertainment, Travel & Holiday, Sports & Fitness and Other End-Uses for the Years 2025 & 2030
  • CANADA
    • TABLE 26: Canada Recent Past, Current & Future Analysis for Influencer Marketing Platform by Application - Search & Discovery, Analytics & Reporting, Campaign Management and Influencer Management - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Canada 6-Year Perspective for Influencer Marketing Platform by Application - Percentage Breakdown of Value Sales for Search & Discovery, Analytics & Reporting, Campaign Management and Influencer Management for the Years 2025 & 2030
    • TABLE 28: Canada Recent Past, Current & Future Analysis for Influencer Marketing Platform by End-Use - Fashion & Lifestyle, Food & Entertainment, Travel & Holiday, Sports & Fitness and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: Canada 6-Year Perspective for Influencer Marketing Platform by End-Use - Percentage Breakdown of Value Sales for Fashion & Lifestyle, Food & Entertainment, Travel & Holiday, Sports & Fitness and Other End-Uses for the Years 2025 & 2030
  • JAPAN
    • Influencer Marketing Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 30: Japan Recent Past, Current & Future Analysis for Influencer Marketing Platform by Application - Search & Discovery, Analytics & Reporting, Campaign Management and Influencer Management - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 31: Japan 6-Year Perspective for Influencer Marketing Platform by Application - Percentage Breakdown of Value Sales for Search & Discovery, Analytics & Reporting, Campaign Management and Influencer Management for the Years 2025 & 2030
    • TABLE 32: Japan Recent Past, Current & Future Analysis for Influencer Marketing Platform by End-Use - Fashion & Lifestyle, Food & Entertainment, Travel & Holiday, Sports & Fitness and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Japan 6-Year Perspective for Influencer Marketing Platform by End-Use - Percentage Breakdown of Value Sales for Fashion & Lifestyle, Food & Entertainment, Travel & Holiday, Sports & Fitness and Other End-Uses for the Years 2025 & 2030
  • CHINA
    • Influencer Marketing Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 34: China Recent Past, Current & Future Analysis for Influencer Marketing Platform by Application - Search & Discovery, Analytics & Reporting, Campaign Management and Influencer Management - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: China 6-Year Perspective for Influencer Marketing Platform by Application - Percentage Breakdown of Value Sales for Search & Discovery, Analytics & Reporting, Campaign Management and Influencer Management for the Years 2025 & 2030
    • TABLE 36: China Recent Past, Current & Future Analysis for Influencer Marketing Platform by End-Use - Fashion & Lifestyle, Food & Entertainment, Travel & Holiday, Sports & Fitness and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 37: China 6-Year Perspective for Influencer Marketing Platform by End-Use - Percentage Breakdown of Value Sales for Fashion & Lifestyle, Food & Entertainment, Travel & Holiday, Sports & Fitness and Other End-Uses for the Years 2025 & 2030
  • EUROPE
    • Influencer Marketing Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 38: Europe Recent Past, Current & Future Analysis for Influencer Marketing Platform by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 39: Europe 6-Year Perspective for Influencer Marketing Platform by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 40: Europe Recent Past, Current & Future Analysis for Influencer Marketing Platform by Application - Search & Discovery, Analytics & Reporting, Campaign Management and Influencer Management - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 41: Europe 6-Year Perspective for Influencer Marketing Platform by Application - Percentage Breakdown of Value Sales for Search & Discovery, Analytics & Reporting, Campaign Management and Influencer Management for the Years 2025 & 2030
    • TABLE 42: Europe Recent Past, Current & Future Analysis for Influencer Marketing Platform by End-Use - Fashion & Lifestyle, Food & Entertainment, Travel & Holiday, Sports & Fitness and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 43: Europe 6-Year Perspective for Influencer Marketing Platform by End-Use - Percentage Breakdown of Value Sales for Fashion & Lifestyle, Food & Entertainment, Travel & Holiday, Sports & Fitness and Other End-Uses for the Years 2025 & 2030
  • FRANCE
    • Influencer Marketing Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 44: France Recent Past, Current & Future Analysis for Influencer Marketing Platform by Application - Search & Discovery, Analytics & Reporting, Campaign Management and Influencer Management - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: France 6-Year Perspective for Influencer Marketing Platform by Application - Percentage Breakdown of Value Sales for Search & Discovery, Analytics & Reporting, Campaign Management and Influencer Management for the Years 2025 & 2030
    • TABLE 46: France Recent Past, Current & Future Analysis for Influencer Marketing Platform by End-Use - Fashion & Lifestyle, Food & Entertainment, Travel & Holiday, Sports & Fitness and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 47: France 6-Year Perspective for Influencer Marketing Platform by End-Use - Percentage Breakdown of Value Sales for Fashion & Lifestyle, Food & Entertainment, Travel & Holiday, Sports & Fitness and Other End-Uses for the Years 2025 & 2030
  • GERMANY
    • Influencer Marketing Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 48: Germany Recent Past, Current & Future Analysis for Influencer Marketing Platform by Application - Search & Discovery, Analytics & Reporting, Campaign Management and Influencer Management - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 49: Germany 6-Year Perspective for Influencer Marketing Platform by Application - Percentage Breakdown of Value Sales for Search & Discovery, Analytics & Reporting, Campaign Management and Influencer Management for the Years 2025 & 2030
    • TABLE 50: Germany Recent Past, Current & Future Analysis for Influencer Marketing Platform by End-Use - Fashion & Lifestyle, Food & Entertainment, Travel & Holiday, Sports & Fitness and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Germany 6-Year Perspective for Influencer Marketing Platform by End-Use - Percentage Breakdown of Value Sales for Fashion & Lifestyle, Food & Entertainment, Travel & Holiday, Sports & Fitness and Other End-Uses for the Years 2025 & 2030
  • ITALY
    • TABLE 52: Italy Recent Past, Current & Future Analysis for Influencer Marketing Platform by Application - Search & Discovery, Analytics & Reporting, Campaign Management and Influencer Management - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 53: Italy 6-Year Perspective for Influencer Marketing Platform by Application - Percentage Breakdown of Value Sales for Search & Discovery, Analytics & Reporting, Campaign Management and Influencer Management for the Years 2025 & 2030
    • TABLE 54: Italy Recent Past, Current & Future Analysis for Influencer Marketing Platform by End-Use - Fashion & Lifestyle, Food & Entertainment, Travel & Holiday, Sports & Fitness and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 55: Italy 6-Year Perspective for Influencer Marketing Platform by End-Use - Percentage Breakdown of Value Sales for Fashion & Lifestyle, Food & Entertainment, Travel & Holiday, Sports & Fitness and Other End-Uses for the Years 2025 & 2030
  • UNITED KINGDOM
    • Influencer Marketing Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 56: UK Recent Past, Current & Future Analysis for Influencer Marketing Platform by Application - Search & Discovery, Analytics & Reporting, Campaign Management and Influencer Management - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: UK 6-Year Perspective for Influencer Marketing Platform by Application - Percentage Breakdown of Value Sales for Search & Discovery, Analytics & Reporting, Campaign Management and Influencer Management for the Years 2025 & 2030
    • TABLE 58: UK Recent Past, Current & Future Analysis for Influencer Marketing Platform by End-Use - Fashion & Lifestyle, Food & Entertainment, Travel & Holiday, Sports & Fitness and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 59: UK 6-Year Perspective for Influencer Marketing Platform by End-Use - Percentage Breakdown of Value Sales for Fashion & Lifestyle, Food & Entertainment, Travel & Holiday, Sports & Fitness and Other End-Uses for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 60: Rest of Europe Recent Past, Current & Future Analysis for Influencer Marketing Platform by Application - Search & Discovery, Analytics & Reporting, Campaign Management and Influencer Management - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 61: Rest of Europe 6-Year Perspective for Influencer Marketing Platform by Application - Percentage Breakdown of Value Sales for Search & Discovery, Analytics & Reporting, Campaign Management and Influencer Management for the Years 2025 & 2030
    • TABLE 62: Rest of Europe Recent Past, Current & Future Analysis for Influencer Marketing Platform by End-Use - Fashion & Lifestyle, Food & Entertainment, Travel & Holiday, Sports & Fitness and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: Rest of Europe 6-Year Perspective for Influencer Marketing Platform by End-Use - Percentage Breakdown of Value Sales for Fashion & Lifestyle, Food & Entertainment, Travel & Holiday, Sports & Fitness and Other End-Uses for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Influencer Marketing Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 64: Asia-Pacific Recent Past, Current & Future Analysis for Influencer Marketing Platform by Application - Search & Discovery, Analytics & Reporting, Campaign Management and Influencer Management - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 65: Asia-Pacific 6-Year Perspective for Influencer Marketing Platform by Application - Percentage Breakdown of Value Sales for Search & Discovery, Analytics & Reporting, Campaign Management and Influencer Management for the Years 2025 & 2030
    • TABLE 66: Asia-Pacific Recent Past, Current & Future Analysis for Influencer Marketing Platform by End-Use - Fashion & Lifestyle, Food & Entertainment, Travel & Holiday, Sports & Fitness and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 67: Asia-Pacific 6-Year Perspective for Influencer Marketing Platform by End-Use - Percentage Breakdown of Value Sales for Fashion & Lifestyle, Food & Entertainment, Travel & Holiday, Sports & Fitness and Other End-Uses for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 68: Rest of World Recent Past, Current & Future Analysis for Influencer Marketing Platform by Application - Search & Discovery, Analytics & Reporting, Campaign Management and Influencer Management - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: Rest of World 6-Year Perspective for Influencer Marketing Platform by Application - Percentage Breakdown of Value Sales for Search & Discovery, Analytics & Reporting, Campaign Management and Influencer Management for the Years 2025 & 2030
    • TABLE 70: Rest of World Recent Past, Current & Future Analysis for Influencer Marketing Platform by End-Use - Fashion & Lifestyle, Food & Entertainment, Travel & Holiday, Sports & Fitness and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 71: Rest of World 6-Year Perspective for Influencer Marketing Platform by End-Use - Percentage Breakdown of Value Sales for Fashion & Lifestyle, Food & Entertainment, Travel & Holiday, Sports & Fitness and Other End-Uses for the Years 2025 & 2030

IV. COMPETITION