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ジオマーケティングの世界市場

GeoMarketing

出版日
ページ情報
英文 88 Pages
納期
即日から翌営業日
適宜更新あり
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価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
ジオマーケティングの世界市場
出版日: 2024年10月18日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 88 Pages
納期: 即日から翌営業日
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  • 目次
概要

ジオマーケティングの世界市場は2030年までに3,270億米ドルに達する見込み

2023年に1,328億米ドルと推定されたジオマーケティングの世界市場は、2023年から2030年にかけてCAGR 13.7％で成長し、2030年には3,270億米ドルに達すると予測されます。本レポートで分析したセグメントの1つであるジオマーケティングソフトウェアは、CAGR 14.8%を記録し、分析期間終了時には2,653億米ドルに達すると予測されます。ジオマーケティングサービス分野の成長率は、分析期間中CAGR 10.1％と推定されます。

米国市場は364億米ドル、中国はCAGR12.8％で成長予測

米国のジオマーケティング市場は、2023年に364億米ドルと推定されます。世界第2位の経済大国である中国は、2030年までに493億米ドルの市場規模に達すると予測され、分析期間2023-2030年のCAGRは12.8%です。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ12.2%と11.3%と予測されています。欧州では、ドイツがCAGR約9.6%で成長すると予測されています。

世界のジオマーケティング市場- 主要動向と促進要因のまとめ

ジオマーケティングは企業と消費者の関わり方をどう変えるか？

ジオマーケティングは、パーソナライズされたマーケティングメッセージを配信するために位置情報データを使用することで、企業が消費者をターゲットとし、消費者と関わる方法に革命を起こしています。顧客の位置情報、移動パターン、近隣の観光スポットなどの地理的データを分析することで、企業は適切な時間と場所で顧客にリーチする高度にターゲット化された広告キャンペーンを作成することができます。このテクノロジーは、小売、ホスピタリティ、エンターテイメントなど、物理的な場所への近さが購買の意思決定に影響するような業界で特に効果的です。ジオマーケティングにより、企業はロケーションベースのプロモーション、通知、パーソナライズされたコンテンツを提供し、顧客エンゲージメントを高め、コンバージョン率を向上させることができます。消費者のモバイル化とコネクテッド化が進むにつれ、マーケティング目的で位置情報を活用できることは、企業にとって重要な競争優位性となりつつあります。

ジオマーケティング市場のセグメントとアプリケーションは？

主要テクノロジーには、GPS、ビーコン、ジオフェンシング、Wi-Fiなどがあり、それぞれ異なるレベルの位置情報追跡とエンゲージメントを可能にしています。例えば、ジオフェンシングは、企業がロケーションの周囲に仮想的な境界線を作ることを可能にし、消費者がそのエリアに出入りするとマーケティング・メッセージが発信されます。ジオマーケティングのアプリケーションは、ロケーションベースの広告やリアルタイムのオファーから、店舗のトラフィック分析や顧客行動の洞察まで多岐にわたります。ジオマーケティングの採用を促進している業界別には、小売、ホスピタリティ、旅行、自動車などがあり、パーソナライズされた位置情報ベースのエンゲージメントが顧客獲得と維持に不可欠です。北米と欧州は、高度なモバイルネットワークとスマートフォンの高い普及率により、ジオマーケティング導入の主要地域となっており、アジア太平洋は、デジタル化とモバイルコマースの増加により、急成長市場として台頭しています。

技術革新はどのようにジオマーケティングの未来を形成しているのか？

AI、機械学習、データ分析における技術革新は、ジオマーケティングの能力を大幅に向上させています。AIを活用したロケーションインテリジェンスプラットフォームは、大量のロケーションデータを分析することで、消費者の動向を把握し、マーケティング戦略を最適化し、顧客の行動を予測することができます。モバイルアプリやIoTデバイスとAIの統合により、消費者のニーズにリアルタイムで適応する超パーソナライズマーケティングが可能になりつつあります。ジオフェンシングとプロキシミティ・マーケティング・テクノロジーはより洗練されつつあり、企業はより正確で関連性の高い顧客とのエンゲージメントを可能にしています。さらに、5Gネットワークの拡大は、位置情報サービスのスピードと精度を向上させ、ジオマーケティングをより効果的で応答性の高いものにしています。このような進歩により、各業界で広く採用されるようになり、企業と顧客との関わり方が変化しています。

ジオマーケティング市場の成長を促進する要因は？

ジオマーケティング市場の成長は、モバイルデバイスの使用の増加、IoT技術の拡大、パーソナライズされたマーケティング体験に対する需要の高まりなど、いくつかの要因によって牽引されています。特に小売業や接客業における位置情報サービスの台頭は、顧客エンゲージメントを強化し、実店舗への来店を促進するジオマーケティングソリューションの需要を促進しています。AIとデータ分析の技術的進歩により、ロケーションベースマーケティングの効果が向上し、企業はよりターゲットを絞った適切なメッセージを配信できるようになっています。さらに、小売、旅行、自動車などの業界におけるデジタルトランスフォーメーションのトレンドの高まりは、企業がより広範なマーケティング戦略の一環としてジオマーケティングを採用することを後押ししています。プライバシー規制やデータセキュリティへの懸念も市場を形成しており、より安全でコンプライアンスに準拠したジオマーケティングソリューションの市場開拓を後押ししています。

調査対象企業の例（全32件）

  • Adobe
  • Cisco
  • Ericsson
  • ESRI
  • Google
  • HERE
  • IBM
  • Microsoft
  • MobileBridge
  • Oracle
  • Plot Projects
  • Qualcomm
  • Salesforce
  • Software AG
  • Xtremepush

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • その他欧州
  • アジア太平洋
  • その他の地域

第4章 競合

目次
Product Code: MCP21882

Global GeoMarketing Market to Reach US$327.0 Billion by 2030

The global market for GeoMarketing estimated at US$132.8 Billion in the year 2023, is expected to reach US$327.0 Billion by 2030, growing at a CAGR of 13.7% over the analysis period 2023-2030. GeoMarketing Software, one of the segments analyzed in the report, is expected to record a 14.8% CAGR and reach US$265.3 Billion by the end of the analysis period. Growth in the GeoMarketing Services segment is estimated at 10.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$36.4 Billion While China is Forecast to Grow at 12.8% CAGR

The GeoMarketing market in the U.S. is estimated at US$36.4 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$49.3 Billion by the year 2030 trailing a CAGR of 12.8% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 12.2% and 11.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 9.6% CAGR.

Global GeoMarketing Market - Key Trends and Drivers Summarized

How Is GeoMarketing Transforming the Way Businesses Engage with Consumers?

GeoMarketing is revolutionizing the way businesses target and engage with consumers by using location-based data to deliver personalized marketing messages. By analyzing geographic data such as customer location, movement patterns, and nearby points of interest, businesses can create highly targeted advertising campaigns that reach customers at the right time and place. This technology is particularly effective in industries like retail, hospitality, and entertainment, where proximity to physical locations can influence purchasing decisions. GeoMarketing enables businesses to offer location-based promotions, notifications, and personalized content, enhancing customer engagement and increasing conversion rates. As consumers become more mobile and connected, the ability to leverage location data for marketing purposes is becoming a key competitive advantage for businesses.

What Are the Segments and Applications of the GeoMarketing Market?

Key technologies include GPS, beacons, geofencing, and Wi-Fi, each enabling different levels of location tracking and engagement. Geofencing, for instance, allows businesses to create virtual boundaries around a location, triggering marketing messages when consumers enter or exit the area. Applications of GeoMarketing range from location-based advertising and real-time offers to store traffic analysis and customer behavior insights. Industry verticals driving GeoMarketing adoption include retail, hospitality, travel, and automotive, where personalized and location-based engagement is critical for customer acquisition and retention. North America and Europe are leading regions for GeoMarketing adoption due to advanced mobile networks and high smartphone penetration, while Asia-Pacific is emerging as a fast-growing market, driven by increasing digitalization and mobile commerce.

How Are Technological Innovations Shaping the Future of GeoMarketing?

Technological innovations in AI, machine learning, and data analytics are significantly enhancing the capabilities of GeoMarketing. AI-driven location intelligence platforms can analyze large volumes of location data to identify consumer trends, optimize marketing strategies, and predict customer behavior. The integration of AI with mobile apps and IoT devices is enabling real-time, hyper-personalized marketing that adapts to consumer needs in real-time. Geofencing and proximity marketing technologies are becoming more sophisticated, allowing businesses to engage customers with more precision and relevance. Additionally, the expansion of 5G networks is improving the speed and accuracy of location-based services, making GeoMarketing more effective and responsive. These advancements are driving widespread adoption across industries, transforming how businesses interact with their customers.

What Factors Are Driving the Growth in the GeoMarketing Market?

The growth in the GeoMarketing market is driven by several factors, including the increasing use of mobile devices, the expansion of IoT technologies, and the growing demand for personalized marketing experiences. The rise of location-based services, particularly in retail and hospitality, is fueling demand for GeoMarketing solutions that enhance customer engagement and drive foot traffic to physical locations. Technological advancements in AI and data analytics are improving the effectiveness of location-based marketing, allowing businesses to deliver more targeted and relevant messages. Additionally, the growing trend of digital transformation in industries such as retail, travel, and automotive is pushing businesses to adopt GeoMarketing as part of their broader marketing strategies. Privacy regulations and data security concerns are also shaping the market, driving the development of more secure and compliant GeoMarketing solutions.

Select Competitors (Total 32 Featured) -

  • Adobe
  • Cisco
  • Ericsson
  • ESRI
  • Google
  • HERE
  • IBM
  • Microsoft
  • MobileBridge
  • Oracle
  • Plot Projects
  • Qualcomm
  • Salesforce
  • Software AG
  • Xtremepush

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Global Economic Update
    • GeoMarketing - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Use of Location-Based Data in Marketing Strategies Expands Addressable Market for GeoMarketing Solutions
    • Increased Adoption of Mobile Devices Spurs Growth in GeoMarketing
    • Integration of Artificial Intelligence in GeoMarketing Tools Strengthens Targeted Advertising Efforts
    • Growing Use of Geospatial Analytics to Enhance Customer Engagement Propels Demand for GeoMarketing
    • Expansion of IoT and Connected Devices Generates Opportunities for Real-Time GeoMarketing
    • Advancements in Big Data Analytics Drive Adoption of Location-Based Marketing
    • Rising Use of Geo-Fencing and Proximity Marketing Expands Opportunities for Retailers
    • Increasing Focus on Hyper-Personalized Marketing Strengthens Business Case for GeoMarketing
    • Growing Importance of Location Data in Enhancing Customer Experience Propels Market Growth
    • Technological Innovations in Beacon Technology Propel Growth in Location-Based Marketing
    • Shift Toward Omnichannel Marketing Strategies Spurs Adoption of GeoMarketing Tools
    • Rising Demand for In-Store Analytics and Real-Time Marketing Boosts GeoMarketing Adoption
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for GeoMarketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 2: World 7-Year Perspective for GeoMarketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030
    • TABLE 3: World Recent Past, Current & Future Analysis for Software by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 4: World 7-Year Perspective for Software by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 6: World 7-Year Perspective for Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 7: World GeoMarketing Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 9: World 7-Year Perspective for Cloud by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 11: World 7-Year Perspective for On-Premise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Wi-Fi by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 13: World 7-Year Perspective for Wi-Fi by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Bluetooth by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 15: World 7-Year Perspective for Bluetooth by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Beacons by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 17: World 7-Year Perspective for Beacons by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 18: World Recent Past, Current & Future Analysis for NFC by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 19: World 7-Year Perspective for NFC by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for GPS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 21: World 7-Year Perspective for GPS by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • GeoMarketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 22: USA Recent Past, Current & Future Analysis for GeoMarketing by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 23: USA 7-Year Perspective for GeoMarketing by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
    • TABLE 24: USA Recent Past, Current & Future Analysis for GeoMarketing by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 25: USA 7-Year Perspective for GeoMarketing by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 26: USA Recent Past, Current & Future Analysis for GeoMarketing by Technology Type - Wi-Fi, Bluetooth, Beacons, NFC and GPS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 27: USA 7-Year Perspective for GeoMarketing by Technology Type - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth, Beacons, NFC and GPS for the Years 2024 & 2030
  • CANADA
    • TABLE 28: Canada Recent Past, Current & Future Analysis for GeoMarketing by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 29: Canada 7-Year Perspective for GeoMarketing by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
    • TABLE 30: Canada Recent Past, Current & Future Analysis for GeoMarketing by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 31: Canada 7-Year Perspective for GeoMarketing by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 32: Canada Recent Past, Current & Future Analysis for GeoMarketing by Technology Type - Wi-Fi, Bluetooth, Beacons, NFC and GPS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 33: Canada 7-Year Perspective for GeoMarketing by Technology Type - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth, Beacons, NFC and GPS for the Years 2024 & 2030
  • JAPAN
    • GeoMarketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 34: Japan Recent Past, Current & Future Analysis for GeoMarketing by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 35: Japan 7-Year Perspective for GeoMarketing by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
    • TABLE 36: Japan Recent Past, Current & Future Analysis for GeoMarketing by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 37: Japan 7-Year Perspective for GeoMarketing by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 38: Japan Recent Past, Current & Future Analysis for GeoMarketing by Technology Type - Wi-Fi, Bluetooth, Beacons, NFC and GPS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 39: Japan 7-Year Perspective for GeoMarketing by Technology Type - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth, Beacons, NFC and GPS for the Years 2024 & 2030
  • CHINA
    • GeoMarketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 40: China Recent Past, Current & Future Analysis for GeoMarketing by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 41: China 7-Year Perspective for GeoMarketing by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
    • TABLE 42: China Recent Past, Current & Future Analysis for GeoMarketing by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 43: China 7-Year Perspective for GeoMarketing by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 44: China Recent Past, Current & Future Analysis for GeoMarketing by Technology Type - Wi-Fi, Bluetooth, Beacons, NFC and GPS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 45: China 7-Year Perspective for GeoMarketing by Technology Type - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth, Beacons, NFC and GPS for the Years 2024 & 2030
  • EUROPE
    • GeoMarketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 46: Europe Recent Past, Current & Future Analysis for GeoMarketing by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 47: Europe 7-Year Perspective for GeoMarketing by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
    • TABLE 48: Europe Recent Past, Current & Future Analysis for GeoMarketing by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 49: Europe 7-Year Perspective for GeoMarketing by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
    • TABLE 50: Europe Recent Past, Current & Future Analysis for GeoMarketing by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 51: Europe 7-Year Perspective for GeoMarketing by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 52: Europe Recent Past, Current & Future Analysis for GeoMarketing by Technology Type - Wi-Fi, Bluetooth, Beacons, NFC and GPS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 53: Europe 7-Year Perspective for GeoMarketing by Technology Type - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth, Beacons, NFC and GPS for the Years 2024 & 2030
  • FRANCE
    • GeoMarketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 54: France Recent Past, Current & Future Analysis for GeoMarketing by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 55: France 7-Year Perspective for GeoMarketing by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
    • TABLE 56: France Recent Past, Current & Future Analysis for GeoMarketing by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 57: France 7-Year Perspective for GeoMarketing by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 58: France Recent Past, Current & Future Analysis for GeoMarketing by Technology Type - Wi-Fi, Bluetooth, Beacons, NFC and GPS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 59: France 7-Year Perspective for GeoMarketing by Technology Type - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth, Beacons, NFC and GPS for the Years 2024 & 2030
  • GERMANY
    • GeoMarketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 60: Germany Recent Past, Current & Future Analysis for GeoMarketing by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 61: Germany 7-Year Perspective for GeoMarketing by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
    • TABLE 62: Germany Recent Past, Current & Future Analysis for GeoMarketing by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 63: Germany 7-Year Perspective for GeoMarketing by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 64: Germany Recent Past, Current & Future Analysis for GeoMarketing by Technology Type - Wi-Fi, Bluetooth, Beacons, NFC and GPS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 65: Germany 7-Year Perspective for GeoMarketing by Technology Type - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth, Beacons, NFC and GPS for the Years 2024 & 2030
  • ITALY
    • TABLE 66: Italy Recent Past, Current & Future Analysis for GeoMarketing by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 67: Italy 7-Year Perspective for GeoMarketing by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
    • TABLE 68: Italy Recent Past, Current & Future Analysis for GeoMarketing by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 69: Italy 7-Year Perspective for GeoMarketing by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 70: Italy Recent Past, Current & Future Analysis for GeoMarketing by Technology Type - Wi-Fi, Bluetooth, Beacons, NFC and GPS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 71: Italy 7-Year Perspective for GeoMarketing by Technology Type - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth, Beacons, NFC and GPS for the Years 2024 & 2030
  • UNITED KINGDOM
    • GeoMarketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 72: UK Recent Past, Current & Future Analysis for GeoMarketing by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 73: UK 7-Year Perspective for GeoMarketing by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
    • TABLE 74: UK Recent Past, Current & Future Analysis for GeoMarketing by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 75: UK 7-Year Perspective for GeoMarketing by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 76: UK Recent Past, Current & Future Analysis for GeoMarketing by Technology Type - Wi-Fi, Bluetooth, Beacons, NFC and GPS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 77: UK 7-Year Perspective for GeoMarketing by Technology Type - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth, Beacons, NFC and GPS for the Years 2024 & 2030
  • REST OF EUROPE
    • TABLE 78: Rest of Europe Recent Past, Current & Future Analysis for GeoMarketing by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 79: Rest of Europe 7-Year Perspective for GeoMarketing by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
    • TABLE 80: Rest of Europe Recent Past, Current & Future Analysis for GeoMarketing by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 81: Rest of Europe 7-Year Perspective for GeoMarketing by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 82: Rest of Europe Recent Past, Current & Future Analysis for GeoMarketing by Technology Type - Wi-Fi, Bluetooth, Beacons, NFC and GPS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 83: Rest of Europe 7-Year Perspective for GeoMarketing by Technology Type - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth, Beacons, NFC and GPS for the Years 2024 & 2030
  • ASIA-PACIFIC
    • GeoMarketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 84: Asia-Pacific Recent Past, Current & Future Analysis for GeoMarketing by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 85: Asia-Pacific 7-Year Perspective for GeoMarketing by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
    • TABLE 86: Asia-Pacific Recent Past, Current & Future Analysis for GeoMarketing by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 87: Asia-Pacific 7-Year Perspective for GeoMarketing by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 88: Asia-Pacific Recent Past, Current & Future Analysis for GeoMarketing by Technology Type - Wi-Fi, Bluetooth, Beacons, NFC and GPS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 89: Asia-Pacific 7-Year Perspective for GeoMarketing by Technology Type - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth, Beacons, NFC and GPS for the Years 2024 & 2030
  • REST OF WORLD
    • TABLE 90: Rest of World Recent Past, Current & Future Analysis for GeoMarketing by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 91: Rest of World 7-Year Perspective for GeoMarketing by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
    • TABLE 92: Rest of World Recent Past, Current & Future Analysis for GeoMarketing by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 93: Rest of World 7-Year Perspective for GeoMarketing by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 94: Rest of World Recent Past, Current & Future Analysis for GeoMarketing by Technology Type - Wi-Fi, Bluetooth, Beacons, NFC and GPS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 95: Rest of World 7-Year Perspective for GeoMarketing by Technology Type - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth, Beacons, NFC and GPS for the Years 2024 & 2030

IV. COMPETITION