ジオマーケティング市場：コンポーネント、展開、ロケーション、地域別、2026年～2032年

ジオマーケティング市場の評価、2026年～2032年

位置情報マーケティングとしても知られるジオマーケティングは、企業の状況を変えるいくつかの重要な変数により、高い需要があります。第一に、GPS対応モバイルデバイスの普及は、企業が顧客を理解し、顧客とつながる方法を変えました。ジオマーケティングは、このデータを利用して地理的位置に基づく消費者行動を調査し、嗜好、購買習慣、移動パターンに関する有益な洞察を提供することで、2024年には179億8,000万米ドルの売上高を突破し、2032年には約805億5,000万米ドルの評価額に達します。

企業戦略においてデータ主導の意思決定がより重要になるにつれ、その関連性はますます高まっています。空間データ分析を人口統計学、社会経済学、消費者行動データと組み合わせることで、企業は標準的な市場調査では見落とされる可能性のある関連性やパターンを特定することができます。このような包括的な視点により、顧客潜在力の高い地域に新たな店舗を作ったり、地域の嗜好により合うように商品の品揃えを変えたりするなど、より効果的な資源配分が可能になり、市場は2026年から2032年にかけてCAGR 22.74％で成長します。

ジオマーケティング市場定義／概要

ジオマーケティングとは、マーケティング計画や意思決定プロセスに地理的知識を取り入れる戦略的手法です。地理情報システム（GIS）、人口統計データ、空間分析を用いて、消費者行動、市場動向、競合情勢を地域別に把握します。企業は、地理的データをマッピングし、分析することで、特定の地域や人口をターゲットとしたマーケティング活動を改善することができます。

ジオマーケティングは不動産開発や市場分析において非常に重要です。不動産開発業者は、人口密度、所得水準、インフラ開発などの地域データを調査することで、収益性の高い住宅や商業開発を見つけることができます。ジオマーケティング・システムはまた、不動産の価格設定パターン、需要と供給の力学、さまざまな地域やエリアの将来の成長の可能性についての情報を提供することもできます。このデータは、戦略的な投資決定、特定の顧客層へのターゲティング、地域の市場状況に合わせた価格戦術を行う際に有用です。

ジオマーケティングのもうひとつの興味深い用途は、経営効率と戦略的意思決定の改善です。企業はGIS技術を活用して、市場の可能性や競合情勢をきめ細かく調査することができます。これには、事業拡大の機が熟した未開発の地理的地域の発見や、空間相関を利用した新たな動向の認識などが含まれます。

位置情報サービスの利用拡大はジオマーケティング市場を牽引するか？

位置情報サービスの利用拡大は、ジオマーケティング市場の重要な促進要因になると予想されます。顧客のモバイル機器や位置情報サービスへの依存度が高まるにつれ、企業は地理データをカスタマイズされたマーケティングに利用する新たな機会を得ています。米国国勢調査局によると、2021年までに米国人の97%が何らかの携帯電話を所有し、そのうち85%がスマートフォンを所有するといいます。モバイル・テクノロジーのユビキタスな利用は、ジオマーケティング・イニシアチブのための肥沃な環境を生み出します。米国通信情報局（NTIA）によると、アメリカ人の68％がスマートフォンで位置情報サービスを利用しており、その割合は年々増加し続けています。このように、位置情報を共有することへの快適さが増していることは、企業がリアルタイムで顧客とコミュニケーションをとるための新たな選択肢を開くことになります。

ジオマーケティングの有望性は、マーケティング・コミュニケーションのパーソナライゼーションと関連性を向上させる能力によってさらに実証されています。Journal of Marketing Researchに掲載された調査によると、位置情報に基づくモバイル広告は、位置情報に基づかない広告と比較して、購買意欲を最大45％高めることができます。さらに、米国中小企業庁は、ローカル検索によって、モバイルユーザーの50％が1日以内に施設を訪問すると指摘しています。企業がそのメリットを実感するにつれ、ジオマーケティング・ソリューションへの投資は増加すると予測されています。全米小売業協会（National Retail Federation）によると、小売業者の75%は、ロケーションベースのマーケティングが今後の戦略のカギになると考えています。さらに、インタラクティブ・アドバタイジング・ビューロー（IAB）による世論調査では、70％の顧客が、何かを受け取る場合、自分の位置情報を提供しても構わないと考えていることが示されています。

高額な初期投資はジオマーケティング市場の妨げになるか？

ジオマーケティング業界は、最近の技術動向や、マーケティング活動における位置情報データの利用に対する認識の高まりにより、大きく成長しています。しかし、多額の初期投資が市場の成長を阻害するのではないかという疑問があります。米国中小企業庁（United States Small Business Administration）の調査によると、中小企業は新技術の導入費用に苦労することが多く、27％が資金面の制約を大きな問題として挙げています。この数字は、ジオマーケティング・ソリューションに必要な多額の初期費用が、中小企業にとって障壁になり得ることを示唆しています。

このようなハードルがあるにもかかわらず、高額な初期投資がジオマーケティング市場の長期的な成長に大きな影響を与えない可能性を示す変数もあります。米国労働統計局によると、市場調査アナリスト、特に地理空間分析を専門とするアナリストの雇用は、2019年から2029年の間に18％拡大し、全職種の平均を大幅に上回るといいます。この成長は、ジオマーケティングの専門知識とソリューションに対する高い需要を反映しています。さらに、Journal of Marketing Researchに掲載された調査では、ロケーションベースのマーケティング戦術を導入した組織では、顧客エンゲージメントが平均23％増加し、売上が16％増加したことが判明しています。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主な調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 ジオマーケティング市場：コンポーネント別

• ソフトウェア
• サービス

第5章 ジオマーケティング市場：展開別

• クラウド
• オンプレミス

第6章 ジオマーケティング市場：ロケーション別

• 屋内
• 屋外

第7章 地域別分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Microsoft Corporation
• IBM Corporation
• Oracle Corporation
• Google LLC
• Cisco Systems, Inc.

第11章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 出典と参考文献

Geomarketing Market Valuation - 2026-2032

Geomarketing also known as location-based marketing is in high demand due to several important variables altering the corporate landscape. First, the proliferation of GPS-enabled mobile devices has transformed how businesses understand and connect with their customers. Geomarketing uses this data to study consumer behavior based on their geographic location providing useful insights into preferences, purchase habits, and movement patterns by enabling the market to surpass a revenue of USD 17.98 Billion valued in 2024 and reach a valuation of around USD 80.55 Billion by 2032.

It is becoming increasingly relevant as data-driven decision-making becomes more important in corporate strategy. By combining spatial data analysis with demographic, socioeconomic, and consumer behavior data, firms can identify connections and patterns that standard market research may overlook. This comprehensive view allows for more effective resource allocation such as creating new store locations in areas with strong customer potential or altering product selections to better fit local tastes by enabling the market to grow at a CAGR of 22.74 % from 2026 to 2032.

Geomarketing Market: Definition/ Overview

Geomarketing is a strategic technique that incorporates geographical knowledge into marketing plans and decision-making processes. It uses geographic information systems (GIS), demographic data, and spatial analysis to better understand consumer behavior, market trends, and competitive landscapes based on geography. Businesses can improve their marketing efforts by mapping and analyzing geographical data to better target specific regions or populations.

Geomarketing is extremely important in property development and market analysis. Real estate developers can find profitable residential or commercial developments by studying regional data such as population density, income levels, and infrastructural development. Geomarketing systems can also provide information about property pricing patterns, demand-supply dynamics, and the future growth possibilities of various neighborhoods or areas. This data is useful for making strategic investment decisions, targeting specific customer demographics, and tailoring price tactics to local market conditions.

Another interesting application of geomarketing is to improve operational efficiency and strategic decision-making. Businesses can utilize GIS technology to study market possibilities and competitive landscapes at a granular scale. This includes finding underdeveloped geographic areas ripe for expansion and recognizing new trends using spatial correlations.

Will the Growing Use of Location-Based Services Drive the Geomarketing Market?

The increasing use of location-based services is expected to be a significant driver in the geomarketing market. As customers increasingly rely on mobile devices and location-aware services businesses have new opportunities to use geographic data for customized marketing. According to the United States Census Bureau, by 2021, 97% of Americans will own a cellphone of some kind, with 85% owning smartphones. The ubiquitous use of mobile technologies creates a fertile environment for geomarketing initiatives. The National Telecommunications and Information Administration (NTIA) claims that 68% of Americans utilize location-based services on their smartphones, a percentage that has continuously increased over the years. This growing comfort with sharing location data opens up new options for businesses to communicate with customers in real time.

Geomarketing's promise is further demonstrated by its capacity to improve the personalization and relevancy of marketing communications. A study published in the Journal of Marketing Research discovered that location-based mobile ads can boost purchase intent by up to 45% when compared to non-location-based ads. Furthermore, the Small Business Administration of the United States points out that local searches lead to 50% of mobile users visiting establishments within one day. As firms realize the benefits, investment in geomarketing solutions is projected to increase. According to the National Retail Federation, 75% of retailers believe location-based marketing will be key in their future strategy. Furthermore, a poll by the Interactive Advertising Bureau (IAB) indicated that 70% of customers are willing to provide their location information if they receive something.

Will High Initial Investment Hamper the Geomarketing Market?

The geomarketing industry has grown significantly in recent years owing to technological developments and a growing realization of the use of location-based data in marketing efforts. However, the question of whether substantial initial investment will impede the market's growth is relevant. According to research by the United States Small Business Administration, small businesses frequently struggle with the expenses of deploying new technologies with 27% citing financial restrictions as a significant issue. This figure implies that the large initial cost necessary for geomarketing solutions could be a barrier for smaller businesses.

Despite these hurdles, some variables indicate that the expensive initial investment may not have a substantial impact on the geomarketing market's long-term growth. According to the US Bureau of Labor Statistics, employment of market research analysts, particularly those specializing in geospatial analysis, will expand by 18% between 2019 and 2029 substantially faster than the average for all occupations. This growth reflects a high demand for geomarketing expertise and solutions. Furthermore, a study published in the Journal of Marketing Research discovered that organizations that implemented location-based marketing tactics had an average 23% increase in customer engagement and a 16% increase in sales.

Category-Wise Acumens

Will Data Integration and Strategy Formulation Drive Growth in the Component Segment?

The software category emerges as dominating due to its crucial role in allowing organizations to efficiently leverage the power of geographical data. Geomarketing software includes a variety of tools and platforms for data collecting, analysis, visualization, and campaign administration. These software solutions enable enterprises to collect geographical insights from a variety of sources including GPS data, social media check-ins, and customer transactions. Businesses can use advanced analytics and visualization capabilities to detect patterns, trends, and correlations in their target markets based on geographic location. This enables the construction of highly targeted marketing programs that appeal to certain demographics and customer habits resulting in increased engagement and ROI.

Geomarketing services play an important part in the market ecosystem. These services include Geomarketing solution advice, implementation, and continuing support. Consulting services assist firms in navigating the challenges of spatial data integration and strategy formulation while maintaining alignment with corporate objectives and regulatory constraints. Implementation services make it easier to deploy and customize Geomarketing software based on each organization's specific requirements. Additionally, continuing support services guarantee that Geomarketing systems run smoothly are troubleshooted, and optimized over time. Together, software and services form a comprehensive Geomarketing framework allowing firms to capitalize on new opportunities, maximize resource allocation, and achieve a competitive advantage in today's changing economy.

Will the Cost-Efficiency and Accessibility in their IT Strategies Drive the Deployment Segment?

Cloud deployment has emerged as the preferred option for enterprises across industries. Cloud-based geomarketing solutions outperform traditional on-premise alternatives in terms of scalability, flexibility, and cost-effectiveness. Cloud solutions enable businesses to access and manage spatial data, GIS tools, and analytical capabilities without requiring significant hardware investments or IT infrastructure maintenance. This scalability enables businesses to modify resources based on demand ensuring that they can manage vast amounts of data and support rising user bases efficiently.

Cloud deployment's dominance in the geomarketing market stems from its capacity to provide scalable, adaptable, and cost-effective solutions that enable enhanced geographical data analysis, real-time insights, and collaborative decision-making across several industries. As enterprises prioritize agility, cost-efficiency, and accessibility in their IT strategy, cloud-based geomarketing solutions are expanding their reach redefining how businesses use geographic data to drive marketing initiatives and operational efficiencies.

Country/Region-wise Acumens

Will Technological Adoption and Robust Consumer Engagement Strategies Drive the Market in the North American Region?

The geomarketing market is expected to be dominated by North America due to rapid technological adoption and sophisticated consumer engagement strategies. The region's advanced digital infrastructure and high smartphone penetration rates provide a fertile ground for geomarketing applications. The United States is leading the charge in geomarketing adoption with 85% of American households having a smartphone by 2021.

The retail sector has been quick to capitalize on geomarketing with the U.S. Bureau of Labor Statistics projecting that retail trade employed around 15.3 million people in 2020 offering a sizable opportunity for geomarketing solutions. Furthermore, the North American geomarketing industry benefits from the region's significant investment in artificial intelligence and machine learning technologies which improve the precision and efficacy of location-based marketing efforts. According to the National Science Foundation, federal funding for AI research and development in the United States increased by more than 40% between 2015 and 2020 resulting in advances in data analytics and predictive modeling that are critical to geomarketing.

Will Increasing Disposable Incomes Drive the Market in the Asia Pacific Region?

The Asia Pacific region is expected to be the fastest-growing geomarketing industry owing to rapidly rising disposable incomes in many of its countries. This rise is especially noticeable in emerging markets such as China, India, and Southeast Asian countries. According to the World Bank, GDP per capita in East Asia and the Pacific countries increased from $4,450 in 2000 to $11,725 in 2021 indicating a significant increase in overall economic development. This trend is expected to continue with the Asian Development Bank forecasting 4.8% GDP growth in emerging Asia in 2023 and 4.9% in 2024. As disposable incomes rise, consumer buying habits shift, opening up new options for tailored marketing methods. For example, China's per capita disposable income reached 36,883 yuan (roughly $5,300) in 2022.

The burgeoning middle class in these countries is becoming more tech-savvy and connected with the GSMA estimating that unique mobile internet subscribers in the Asia Pacific region would reach 1.7 billion by 2025. This internet connectivity paired with rising earnings gives the perfect climate for geomarketing methods to thrive. Companies can use location-based data to personalize marketing efforts to specific locations and demographics increasing their return on investment in this rapidly growing sector.

Competitive Landscape

The geomarketing market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the gaomarketing market include:

Microsoft Corporation

IBM Corporation

Oracle Corporation

Google LLC

Cisco Systems, Inc.

Geomarketing Market, By Category

• Component:
• Software
• Services
• Deployment:
• Cloud
• On-premise
• Location:
• Indoor
• Outdoor
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Geomarketing Market, By Component

• Software
• Services

5. Geomarketing Market, By Deployment

• Cloud
• On-premise

6. Geomarketing Market, By Location

• Indoor
• Outdoor

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Microsoft Corporation
• IBM Corporation
• Oracle Corporation
• Google LLC
• Cisco Systems, Inc.

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References