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ウェブ分析の世界市場

Web Analytics

出版日
ページ情報
英文 360 Pages
納期
即日から翌営業日
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
ウェブ分析の世界市場
出版日: 2024年08月07日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 360 Pages
納期: 即日から翌営業日
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  • 概要
  • 目次
概要

ウェブ分析の世界市場は2030年までに151億米ドルに到達

2023年に54億米ドルと推定されるウェブ分析の世界市場は、2030年には151億米ドルに達し、分析期間2023-2030年のCAGRは15.7％で成長すると予測されます。本レポートで分析しているセグメントの1つである大企業向けウェブ分析は、CAGR 15.0％を記録し、分析期間終了時には104億米ドルに達すると予測されています。中小企業向けウェブ分析セグメントの成長率は、分析期間でCAGR 17.2％と推定されます。

米国市場は16億米ドル、中国はCAGR 16.9％で成長すると予測

米国のウェブ分析市場は2023年に16億米ドルと推定されます。世界第2位の経済大国である中国は、2030年までに22億米ドルの市場規模に達すると予測され、分析期間2023-2030年のCAGRは16.9%です。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ12.6%と14.7%と予測されています。欧州では、ドイツがCAGR約13.7%で成長すると予測されています。

世界のウェブ分析市場- 主要動向と促進要因まとめ

ウェブ分析とは、ウェブ利用を理解し最適化するためのウェブデータの測定、収集、分析、レポーティングです。この分野は、デジタルでの存在感を高め、ユーザーとより効果的に交流しようとする企業にとって不可欠です。ウェブ分析ツールを活用することで、企業はページビュー、ユーザーパス、コンバージョン率など様々な指標を追跡することができます。これらの洞察により、企業はウェブサイトの成功した側面と改善が必要な領域を特定することができ、コンテンツ、サイトアーキテクチャ、マーケティング戦略について、十分な情報に基づいた意思決定を行うことができます。さらにウェブ分析は、ユーザー行動、トラフィックソース、キャンペーンパフォーマンスの動向を明らかにし、マーケティング担当者がリアルタイムでアプローチを調整してユーザーエンゲージメントを活用し、マーケティングROIを最大化するのに役立ちます。

人工知能（AI）と機械学習技術の統合は、ウェブ分析ツールの機能に革命をもたらしました。これらの進化により、より高度なデータ処理と分析が可能になり、ユーザーの行動や嗜好に対する深い洞察が得られるようになりました。AIアルゴリズムは、過去のデータに基づいて将来の動向を予測し、反復作業を自動化し、個々のユーザーにパーソナライズされた推奨コンテンツを生成することができます。これにより、ユーザー体験が向上するだけでなく、デジタル・マーケティング・キャンペーンの効率も改善されます。さらに、リアルタイム・アナリティクスへのシフトが顕著になり、企業はサイト上のユーザー・アクションに即座に対応できるようになったため、ウェブ・インタラクションがよりダイナミックで魅力的なものになった。この即時性は、レスポンシブでインタラクティブなオンライン体験に対するユーザーの期待がかつてないほど高まっている、今日のペースの速いデジタル環境において極めて重要です。

ウェブ分析市場の成長は、デジタルマーケティングの重要性の高まり、モバイルデバイスの普及、パーソナライズされたユーザー体験に対する需要の高まりなど、いくつかの要因によって牽引されています。競合他社との差別化においてデータ主導の意思決定が重要な役割を果たすことを認識する企業が増えるにつれ、先進的なウェブ分析ソリューションの採用が急増しています。また、世界的にモバイルデバイスの利用が拡大していることから、マーケティング担当者はモバイルコンテンツや広告戦略を効果的に最適化するためにウェブ分析を採用するようになっています。さらに、消費者の行動は、高度にパーソナライズされたオンラインインタラクションを期待する方向にますますシフトしています。この動向は、個人の嗜好や行動に関する洞察を提供できる高度なウェブ分析ツールの使用を必要としています。さらに、GDPRのようなデータプライバシーに関する規制の進展は、ウェブ分析の実践に影響を与え、より透明性の高いデータ収集と処理メカニズムを後押ししています。これらの要因が相まって、ウェブ分析市場の継続的な進化と拡大が保証され、デジタルビジネス戦略の未来を形作る上で極めて重要な役割を担っていることが浮き彫りになっています。

調査対象企業の例（合計 546注目）

  • Adobe Inc.
  • comScore, Inc.
  • Digital River, Inc.
  • Chartbeat
  • CommuniGator Ltd.
  • At Internet
  • Amethon Solutions
  • Amplify
  • Cojoin
  • Alynome
  • ENIGEN IT S.r.l.
  • Adigma
  • Converta Mais
  • Envigo Marketing Private Limited
  • AdBridg Inc.

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • その他欧州
  • アジア太平洋
  • 世界のその他の地域

第4章 競合

目次
Product Code: MCP13371

Global Web Analytics Market to Reach US$15.1 Billion by 2030

The global market for Web Analytics estimated at US$5.4 Billion in the year 2023, is expected to reach US$15.1 Billion by 2030, growing at a CAGR of 15.7% over the analysis period 2023-2030. Web Analytics for Large Enterprises, one of the segments analyzed in the report, is expected to record a 15.0% CAGR and reach US$10.4 Billion by the end of the analysis period. Growth in the Web Analytics for SMEs segment is estimated at 17.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.6 Billion While China is Forecast to Grow at 16.9% CAGR

The Web Analytics market in the U.S. is estimated at US$1.6 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$2.2 Billion by the year 2030 trailing a CAGR of 16.9% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 12.6% and 14.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 13.7% CAGR.

Global Web Analytics Market - Key Trends & Drivers Summarized

Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. This discipline is essential for businesses seeking to enhance their digital presence and interact more effectively with users. By leveraging web analytics tools, companies can track a variety of metrics such as page views, user paths, and conversion rates. These insights enable businesses to identify successful aspects of their website and areas that need improvement, facilitating informed decisions about content, site architecture, and marketing strategies. Additionally, web analytics can reveal trends in user behavior, source of traffic, and campaign performance, helping marketers adjust their approaches in real-time to capitalize on user engagement and maximize marketing ROI.

The integration of artificial intelligence (AI) and machine learning technologies has revolutionized the capabilities of web analytics tools. These advancements allow for more sophisticated data processing and analysis, offering deeper insights into user behavior and preferences. AI algorithms can predict future trends based on historical data, automate repetitive tasks, and generate personalized content recommendations for individual users. This not only enhances the user experience but also improves the efficiency of digital marketing campaigns. Moreover, the shift towards real-time analytics has become prominent, enabling businesses to respond instantly to user actions on their sites, thus making web interactions more dynamic and engaging. This immediacy is crucial in today's fast-paced digital landscape where user expectations for responsive and interactive online experiences are higher than ever.

The growth in the web analytics market is driven by several factors, including the increasing importance of digital marketing, the proliferation of mobile devices, and the escalating demand for personalized user experiences. As more businesses recognize the critical role of data-driven decision-making in competitive differentiation, the adoption of advanced web analytics solutions has surged. The expansive use of mobile devices globally has also prompted marketers to adopt web analytics to optimize mobile content and advertising strategies effectively. Furthermore, consumer behavior has increasingly shifted towards expecting highly personalized online interactions. This trend necessitates the use of sophisticated web analytics tools capable of delivering insights into individual preferences and behaviors. Additionally, regulatory developments concerning data privacy, such as GDPR, have influenced web analytics practices, pushing for more transparent data collection and processing mechanisms. These factors collectively ensure the continuous evolution and expansion of the web analytics market, highlighting its pivotal role in shaping the future of digital business strategies.

Select Competitors (Total 546 Featured) -

  • Adobe Inc.
  • comScore, Inc.
  • Digital River, Inc.
  • Chartbeat
  • CommuniGator Ltd.
  • At Internet
  • Amethon Solutions
  • Amplify
  • Cojoin
  • Alynome
  • ENIGEN IT S.r.l.
  • Adigma
  • Converta Mais
  • Envigo Marketing Private Limited
  • AdBridg Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Web Analytics: An Introduction
    • Categories of Web Analytics
    • Off-Site Web Analytics Technologies
    • On-Site Web Analytics
    • Deployment Models for Web Analytics
    • Evolving Digital Marketing Landscape Continues to Spur Demand for Web Analytics
    • Rapid Growth of Digital Advertising and Marketing Presents Opportunity for Web Analytics Market
    • Digital Advertising Spending in $ Billion for the Years 2018, 2020, 2022 and 2024
    • Imperative Need for Online Businesses to Improve Website Experience Spurs Demand for Web Analytics
    • Correlation Between Page Loading Time (In Seconds) & Bounce Rates (In %)
    • Average Size of Websites (In Mb) by Device Format and Optimal Size
    • Average Bounce Rates (In %) by Sector
    • Web Analytics - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
    • Adobe, Inc. (USA)
    • Applied Technologies Internet SAS (France)
    • Facebook, Inc. (USA)
    • Google LLC (USA)
    • Hootsuite, Inc. (Canada)
    • IBM Corporation (USA)
    • Microsoft Corporation (USA)
    • MicroStrategy, Inc. (USA)
    • SAS Institute, Inc. (USA)
    • SimilarWeb Ltd. (USA)
    • Splunk, Inc. (USA)
    • Teradata Corporation (USA)
    • Webtrends, Inc. (USA)
  • 3. MARKET TRENDS & DRIVERS
    • Exponential Rise in Data Volumes from Business Processes and Need for Effective Use of Unorganized Data Enhances Significance of Web Analytics
    • Web Analytics Market Poised to Benefit from the Steady Transition towards Data-Driven Businesses
    • Rapid Growth of Retail E-Commerce Market Boosts Market Prospects
    • Global B2C E-Commerce Sales in US$ Trillion for the Years 2017, 2019, 2021 and 2024
    • Increasing Proliferation of Artificial Intelligence in Web Analytics
    • Cloud Adoption of Web Analytics Gains Traction
    • Increasing Need for Predictive Analytics Sustains Demand for Web Analytics
    • Combination of Marketing Automation and Web Analytics Enhances Effectiveness of Digital Marketing Strategies
    • Potential Opportunities for Web Analytics Market Emerge from Multi-Channel Marketing
    • Spending on Multichannel Marketing Initiatives: % of Multichannel Budget Allocated by Channel
    • Challenges Confronting Implementation of Multichannel Marketing Campaigns (%)
    • With Social Media Platforms Growing in Prominence for Digital Marketers, Social Web Analytics Poised to Record High Growth
    • Social Media Users Penetration (in %) by Generation
    • Emergence of Mobile Devices as a Promising Digital Advertising Platform Augurs Well for Mobile Web Analytics Market
    • Increased Spending on Mobile Advertising Propels Mobile Web Analytics Market: Global Mobile Advertising Spending in $ Billion for the Years 2019, 2021, 2023 and 2025
    • Increasing Proliferation of Mobile Devices Translates into High Demand Web Analytics: Smartphone and Tablet PCs Shipments in Million Units for the Years 2019, 2021 and 2023
    • Open Source Vendors Challenge Commercial Web Analytics Vendors
    • Quality of Data: A Critical Factor Determining the Effectiveness of Web Analytical Tools
    • Real-Time Analytics Come to the Fore
    • Privacy Issues: A Cause of Concern
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Web Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 2: World 7-Year Perspective for Web Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030
    • TABLE 3: World Recent Past, Current & Future Analysis for Large Enterprises by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 4: World 7-Year Perspective for Large Enterprises by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for SMEs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 6: World 7-Year Perspective for SMEs by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 8: World 7-Year Perspective for On-Premise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 9: World Recent Past, Current & Future Analysis for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 10: World 7-Year Perspective for Cloud by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 12: World 7-Year Perspective for Retail by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 13: World Recent Past, Current & Future Analysis for Manufacturing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 14: World 7-Year Perspective for Manufacturing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 15: World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 16: World 7-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 17: World Recent Past, Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 18: World 7-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 19: World Recent Past, Current & Future Analysis for Logistics & Transportation by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 20: World 7-Year Perspective for Logistics & Transportation by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 21: World Recent Past, Current & Future Analysis for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 22: World 7-Year Perspective for Healthcare by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 23: World Recent Past, Current & Future Analysis for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 24: World 7-Year Perspective for Other Verticals by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 25: World Web Analytics Market Analysis of Annual Sales in US$ Thousand for Years 2020 through 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 26: USA Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 27: USA 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 28: USA Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 29: USA 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 30: USA Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 31: USA 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • CANADA
    • TABLE 32: Canada Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 33: Canada 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 34: Canada Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 35: Canada 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 36: Canada Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 37: Canada 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • JAPAN
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 38: Japan Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 39: Japan 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 40: Japan Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 41: Japan 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 42: Japan Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 43: Japan 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • CHINA
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 44: China Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 45: China 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 46: China Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 47: China 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 48: China Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 49: China 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • EUROPE
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 50: Europe Recent Past, Current & Future Analysis for Web Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 51: Europe 7-Year Perspective for Web Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
    • TABLE 52: Europe Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 53: Europe 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 54: Europe Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 55: Europe 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 56: Europe Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 57: Europe 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • FRANCE
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 58: France Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 59: France 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 60: France Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 61: France 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 62: France Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 63: France 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • GERMANY
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 64: Germany Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 65: Germany 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 66: Germany Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 67: Germany 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 68: Germany Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 69: Germany 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • ITALY
    • TABLE 70: Italy Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 71: Italy 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 72: Italy Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 73: Italy 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 74: Italy Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 75: Italy 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • UNITED KINGDOM
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 76: UK Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 77: UK 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 78: UK Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 79: UK 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 80: UK Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 81: UK 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • REST OF EUROPE
    • TABLE 82: Rest of Europe Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 83: Rest of Europe 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 84: Rest of Europe Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 85: Rest of Europe 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 86: Rest of Europe Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 87: Rest of Europe 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • ASIA-PACIFIC
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 88: Asia-Pacific Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 89: Asia-Pacific 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 90: Asia-Pacific Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 91: Asia-Pacific 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 92: Asia-Pacific Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 93: Asia-Pacific 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • REST OF WORLD
    • TABLE 94: Rest of World Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 95: Rest of World 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 96: Rest of World Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 97: Rest of World 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 98: Rest of World Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 99: Rest of World 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030

IV. COMPETITION