市場調査レポート

商品コード

1596876

Webアナリティクスの市場規模、シェア、成長分析、オファリング別、デプロイメント別、企業タイプ別、用途別、産業別、地域別 - 産業予測、2024年～2031年

Web Analytics Market Size, Share, Growth Analysis, By Offering, By Deployment, By Enterprise Type, By Application, By Industry, By Region -Industry Forecast 2024-2031.

出版日: 2024年11月19日
発行: SkyQuest
ページ情報: 英文 167 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 779,047円

レポートPDF・Excelを1 名様のみがご利用頂けるライセンスです。PDF・Excell内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します

PDF & Excel (Multiple User License)

USD 6,200 911,338円

レポートPDF・Excel2-5名様までがご利用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

PDF & Excel (Enterprise License)

USD 7,100 1,043,629円

レポートPDF・Excelを同一企業に所属の全世界の方にご使用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=146.99円

全表示
概要
目次

概要

サンプル依頼リストに入れる

Webアナリティクスの世界市場規模は2022年に43億米ドルと評価され、2023年の50億7,000万米ドルから2031年には187億8,000万米ドルに成長し、予測期間中（2024年～2031年）のCAGRは17.80％で成長する見通しです。

Webアナリティクスの世界市場は、今後数年間で大幅な成長が見込まれており、企業がオンラインプレゼンスを分析・強化するための重要なツールとして位置づけられています。Webアナリティクスソフトウェアは、ウェブサイト上のユーザーインタラクションに関する洞察を提供し、パブリッシャーが訪問者数、トラフィックソース、検索エンジンクエリ、ページ滞在時間、クリックスルー率などの重要な指標を評価できるようにします。この市場セグメントには、サイト外分析とサイト内分析の両方が含まれます。サイト外分析では、より広範なインターネット指標を評価し、サイト内分析では、特定のウェブサイト内のユーザー行動に関する詳細な洞察を提供することで、企業のデジタル戦略の改善を支援します。Webアナリティクスの汎用性は、ビジネスや市場調査、オンライン広告、行動ターゲティング、世界トラフィック管理、デジタル著作権管理、オンライン詐欺検出、パーソナライゼーションなど、さまざまな用途に広がっています。Webアナリティクス市場の拡大に拍車をかけている主な要因は、飽和状態のデジタル環境において、企業がマーケティング活動を強化し、競合を維持することが急務となっていることです。オンラインパフォーマンスを最適化するためのデータ主導型戦略への依存が高まるにつれ、高度なWebアナリティクスソリューションへの需要は高まり続け、企業はサイトの有効性を監視し、マーケティング戦術を効果的に改善できるようになります。

北米
- 米国
- カナダ
欧州
- 英国
- ドイツ
- スペイン
- フランス
- イタリア
- その他欧州地域
アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東およびアフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2023年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2023年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の前年比比較（2021-2023）

主要企業プロファイル

Google LLC
IBM Corporation
Facebook Inc.
Amplitude Inc.
Adobe Systems Incorporated.
Yahoo Inc.（Verizon）
Microsoft Inc.
comScore Inc.
Glassbox Ltd.
MicroStrategy Incorporated
Tableau Software（Salesforce.com Inc.）
SAS Institute
Matomo.org
Contentsquare
Teradata Corporation
Mouseflow, Inc
Hootsuite Inc.
SimilarWeb Ltd
Crazy Egg, Inc.
Sandstorm Analytics Inc.（kissmetrics）

結論と推奨事項

Product Code: SQMIG45B2157

Global Web Analytics Market size was valued at USD 4.30 billion in 2022 and is poised to grow from USD 5.07 billion in 2023 to USD 18.78 billion by 2031, growing at a CAGR of 17.80% during the forecast period (2024-2031).

The global web analytics market is poised for substantial growth in the coming years, positioning itself as a crucial tool for businesses to analyze and enhance their online presence. Web analytics software provides insights into user interactions on websites, enabling publishers to assess critical metrics such as visitor counts, traffic sources, search engine queries, time spent on pages, and click-through rates. This market segment encompasses both off-site and on-site analytics; off-site analysis evaluates broader internet metrics, while on-site analytics provides in-depth insights into user behavior within a specific website, thus helping businesses refine their digital strategies. The versatility of web analytics extends across various applications, including business and market research, online advertising, behavioral targeting, global traffic management, digital rights management, online fraud detection, and personalization. A key driver fueling the expansion of the web analytics market is the pressing need for companies to enhance their marketing efforts and maintain competitiveness in a saturated digital landscape. As organizations increasingly rely on data-driven strategies to optimize their online performance, the demand for advanced web analytics solutions will continue to rise, enabling businesses to monitor site effectiveness and improve marketing tactics effectively.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Web Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Web Analytics Market Segmental Analysis

Global Web Analytics Market is segmented into Offering, Deployment, Enterprise Type, Application, Industry, and region. By Offering, the market is classified into Solution, and Services. Depending on the Deployment, it is categorized into On-premises, and Cloud. According to Enterprise Type, the market is divided into Small & Medium Enterprises, and Large Enterprises. Based on Application, the market is segmented into Mobile Analytics, Online Marketing, Email Marketing, Social Media Analytics, Target & Behavioral Analysis, Display Advertising Optimization, and Others. Based on Industry, the market is segmented into BFSI, Retail & E-commerce, Healthcare, Government, IT & Telecommunication, Manufacturing, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Web Analytics Market

A significant driving force behind the global web analytics market is the growing emphasis on making data-driven decisions. As businesses increasingly recognize the advantages of utilizing web analytics tools to gain insights into customer behavior, website performance, and marketing effectiveness, investments in advanced analytics solutions have surged. The rapid expansion of online content and e-commerce further amplifies this demand, compelling companies to enhance user engagement, improve conversion rates, and maximize return on investment (ROI). By harnessing the power of data collection, analysis, and interpretation, organizations can strategically navigate their digital landscapes, thereby propelling the need for effective web analytics tools in the marketplace.

Restraints in the Global Web Analytics Market

The Global Web Analytics market encounters significant restraints, particularly stemming from data privacy regulations and compliance issues. As stringent legal frameworks like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) come into play, organizations are compelled to adhere to intricate rules surrounding data collection and usage. These regulations often necessitate obtaining explicit consent from users prior to collecting their information, which can limit both the volume and precision of data available for analysis. As a result, businesses might struggle to implement effective web analytics strategies, consequently hindering market growth as compliance takes precedence over comprehensive data collection.

Market Trends of the Global Web Analytics Market

The Global Web Analytics market is witnessing a significant trend driven by the rising adoption of artificial intelligence (AI) and machine learning (ML) technologies. Businesses are leveraging these advanced analytics solutions to enhance their data analysis capabilities, enabling them to uncover hidden patterns and insights within vast datasets. The integration of AI and ML algorithms not only improves the accuracy of analytics but also augments predictive analytics, allowing organizations to make data-driven decisions with greater confidence. This trend is poised to redefine customer engagement strategies, optimize marketing campaigns, and drive overall business growth, thereby shaping the future of the web analytics landscape.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Technological Advancement
Regulatory Landscape
Value Chain Analysis
Case Study Analysis
PESTEL Analysis
Market Attractiveness Index
Supply Chain Analysis

Global Web Analytics Market Size by Offering & CAGR (2024-2031)

Market Overview
Solution
- Heatmap Analytics
- Search Engine Tracking and Ranking
- Marketing Automation
- Behavior-based targeting
- Others
Services

Global Web Analytics Market Size by Deployment & CAGR (2024-2031)

Market Overview
On-premises
Cloud

Global Web Analytics Market Size by Enterprise Type & CAGR (2024-2031)

Market Overview
Small & Medium Enterprises
Large Enterprises

Global Web Analytics Market Size by Application & CAGR (2024-2031)

Market Overview
Mobile Analytics
Digital Marketing
Email Marketing
Social Media Analytics
Target & Behavioral Analysis
Display Advertising Optimization
Others

Global Web Analytics Market Size by Industry & CAGR (2024-2031)

Market Overview
BFSI
Retail & E-commerce
Healthcare
Government
IT & Telecommunication
Manufacturing
Others

Global Web Analytics Market Size & CAGR (2024-2031)

North America, (Offering, Deployment, Enterprise Type, Application, Industry)
- US
- Canada
Europe, (Offering, Deployment, Enterprise Type, Application, Industry)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (Offering, Deployment, Enterprise Type, Application, Industry)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (Offering, Deployment, Enterprise Type, Application, Industry)
- Brazil
- Rest of Latin America
Middle East & Africa, (Offering, Deployment, Enterprise Type, Application, Industry)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Google LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Facebook Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amplitude Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adobe Systems Incorporated.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yahoo Inc. (Verizon)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
comScore Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Glassbox Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MicroStrategy Incorporated
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tableau Software (Salesforce.com Inc.)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAS Institute
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Matomo.org
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Contentsquare
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Teradata Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mouseflow, Inc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hootsuite Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SimilarWeb Ltd
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Crazy Egg, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sandstorm Analytics Inc. (kissmetrics)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

Webアナリティクスの市場規模、シェア、成長分析、オファリング別、デプロイメント別、企業タイプ別、用途別、産業別、地域別 - 産業予測、2024年～2031年

Web Analytics Market Size, Share, Growth Analysis, By Offering, By Deployment, By Enterprise Type, By Application, By Industry, By Region -Industry Forecast 2024-2031.

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

Webアナリティクスの市場規模：オファリング別

Webアナリティクスの市場規模：デプロイメント別

Webアナリティクスの市場規模：企業タイプ別

Webアナリティクスの市場規模：用途別

Webアナリティクスの市場規模：産業別

Webアナリティクスの市場規模：地域別