大人用紙おむつ市場規模-製品タイプ別、カテゴリー別、サイズ別、材料別、包装量別、消費者グループ別、流通チャネル別、世界予測、2023年～2032年

大人用紙おむつ市場規模は、紙おむつのデザイン、材料、技術の進歩に後押しされ、2023年から2032年にかけてCAGR 6.8%以上で拡大すると予測されています。

目立たないプルオンタイプの下着、吸湿発散性材料、吸収力強化技術など、現在進行中の開発は、快適さと利便性を求める消費者の嗜好の進化に対応するのに役立っています。デザインの革新もまた、大人用おむつにまつわる汚名を減らし、より使いやすく社会的に受け入れられるようにする上で極めて重要な役割を果たしています。

さらに、進化する消費者ニーズに対応する効果的なソリューション開発のために、メーカーが主導する注力と投資の高まりは、業界の拡大をさらに加速させると思われます。例えば、2023年10月、スザノは、持続可能性の目標を達成しつつ、乳児用・大人用おむつ、女性用衛生用品、ペットパッドなど、吸収性個人衛生製品に対する世界の需要の拡大に対応するため、新しいフラッフパルプ工場に約1億米ドルを投資しました。

大人用紙おむつ業界は、製品タイプ、カテゴリー、サイズ、材料、包装量、消費者層、流通チャネル、地域に区分されます。

製品タイプ別では、プルオン肌着の市場シェアが2023年から2032年にかけてCAGR6.4％を記録すると予測されています。同分野の成長の背景には、着用しやすく、伸縮性があり、体にフィットする製品への需要が高まっていることがあります。さらに、プルオンタイプの下着型大人用紙おむつが提供する利便性と慎重さが、失禁を経験する活動的で動き回る人々の間で嗜好の高まりに寄与しています。

消費者グループ別では、女性セグメントの大人用紙おむつ産業は、2023年から2032年の間に7％の成長率を示すと予想されています。この背景には、急速に拡大する高齢化とともに、女性の健康問題に対する意識の高まりがあります。妊娠、出産、更年期などの要因が失禁の原因となっており、消費者層をさらに広げています。さらに、失禁にまつわる汚名を返上しようとする社会のシフトは、女性の間で大人用紙おむつがより高く受け入れられるよう後押しすると思われます。

地域別では、アジア太平洋の大人用紙おむつ市場は、急速な高齢化、失禁問題に対する意識の高まり、医療インフラの改善に起因して、2032年まで7.4％の成長率を示すと予測されています。さらに、高齢者のニーズに対応するための政府の取り組みが活発化していることに加え、さまざまな嗜好に合わせた多様な製品が入手しやすくなっていることも、この地域の市場展望を拡大すると思われます。例えば、2023年5月、インドのおむつ製造大手Nobel Hygiene Pvt Ltdの主力ブランドであるFriendsは、軽失禁に悩む若年消費者向けに特別に設計されたスリムな使い捨て吸収パンツを発売しました。

目次

第1章 調査手法と調査範囲

第2章 エグゼクティブサマリー

第3章 大人用紙おむつ市場の業界洞察

• エコシステム分析
• 原材料分析
• 主要ニュースと取り組み
  • パートナーシップ/提携
  • 合併/買収
  • 投資
  • 製品上市とイノベーション
• 規制状況
• 影響要因
  • 促進要因
  • 業界の潜在的リスク・課題
• 消費者の購買行動分析
• 成長ポテンシャル分析
• ポーター分析
• PESTEL分析

第4章 競合情勢

• イントロダクション
• 各社の市場シェア
• 主要市場参入企業の競合分析
• 競合のポジショニングマトリックス
• 戦略展望マトリックス

第5章 大人用紙おむつ市場推定・予測：製品タイプ別

• 主要動向：製品タイプ別
• タブ式ブリーフ
• プルオン肌着
• ブースターパッド

第6章 大人用紙おむつ市場推定・予測：カテゴリー別

• 主要動向：カテゴリー別
• 再利用
• 使い捨て

第7章 大人用紙おむつ市場推定・予測：サイズ別

• 主要動向：サイズ別
• 小型
• 中型
• 大型
• 特大

第8章 大人用紙おむつ市場推定・予測：材料別

• 主要動向：材料別
• 綿
• 不織布
• マイクロファイバー
• その他（フラッフパルプ、バンブー）

第9章 大人用紙おむつ市場推定・予測：包装量別

• 主要動向：包装量別
• 小パック（1～25枚）
• 中パック（25～100枚）
• バルクパック（100枚以上）

第10章 大人用紙おむつ市場推定・予測：消費者グループ別

• 主要動向：消費者グループ別
• 男性
• 女性

第11章 大人用紙おむつ市場推定・予測：流通チャネル別

• 主要動向：流通チャネル別
• オンラインチャネル
  • eコマース
  • 企業ウェブサイト
• オフラインチャネル
  • 専門店
  • 大型小売店
  • その他（個人店、百貨店など）

第12章 大人用紙おむつ市場推定・予測：地域別

• 主要動向：地域別
• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • フランス
  • イタリア
  • スペイン
  • ロシア
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • オーストラリア
  • マレーシア
  • インドネシア
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • アルゼンチン
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ

第13章 企業プロファイル

• Baby Jogger
• Britax
• Bugaboo
• Chicco
• Cybex
• Evenflo
• Graco
• Joie
• Maclaren
• Mamas & Papas
• Maxi-Cosi
• Peg Perego
• Silver Cross
• Thule
• UPPAbaby

Data Tables

• TABLE 1 Product mapping
• TABLE 2 Market revenue, by product type (2022)
• TABLE 3 Marker revenue, by price range (2022)
• TABLE 4 Market revenue, by age group (2022)
• TABLE 5 Market revenue, by frame material (2022)
• TABLE 6 Market revenue, by distribution channel (2022)
• TABLE 7 Market revenue, by region (2022)
• TABLE 8 Global Adult Diapers market size, 2018 - 2032, (USD Million)
• TABLE 9 Global Adult Diapers market size, 2018 - 2032, (Million Units)
• TABLE 10 Global Adult Diapers market size, by region, 2018-2032 (USD Billion)
• TABLE 11 Global Adult Diapers market size, by region, 2018-2032 (Million Units)
• TABLE 12 Global Adult Diapers market size, by region, 2018-2032 (USD Billion)
• TABLE 13 Global Adult Diapers market size, by region, 2018-2032 (Million Units)
• TABLE 14 Global Adult Diapers market size, by product type, 2018-2032 (USD Billion)
• TABLE 15 Global Adult Diapers market size, by product type, 2018-2032 (Million Units)
• TABLE 16 Global Adult Diapers market size, by price range, 2018-2032 (USD Billion)
• TABLE 17 Global Adult Diapers market size, by price range, 2018-2032 (Million Units)
• TABLE 18 Global Adult Diapers market size, by age group, 2018-2032 (USD Billion)
• TABLE 19 Global Adult Diapers market size, by age group, 2018-2032 (Million Units)
• TABLE 20 Global Adult Diapers market size, by frame material, 2018-2032 (USD Billion)
• TABLE 21 Global Adult Diapers market size, by frame material, 2018-2032 (Million Units)
• TABLE 22 Global Adult Diapers market size, by distribution channel, 2018-2032 (USD Billion)
• TABLE 23 Global Adult Diapers market size, by distribution channel, 2018-2032 (Million Units)
• TABLE 24 Industry impact forces
• TABLE 25 North America Adult Diapers market size, by country, 2018-2032 (USD Billion)
• TABLE 26 North America Adult Diapers market size, by country, 2018-2032 (USD Billion)
• TABLE 27 North America Adult Diapers market size, by country, 2018-2032 (Million Units)
• TABLE 28 North America Adult Diapers market size, by country, 2018-2032 (Million Units)
• TABLE 29 North America Adult Diapers market size, by product type, 2018-2032 (USD Billion)
• TABLE 30 North America Adult Diapers market size, by product type, 2018-2032 (Million Units)
• TABLE 31 North America Adult Diapers market size, by frame material, 2018-2032 (USD Billion)
• TABLE 32 North America Adult Diapers market size, by frame material, 2018-2032 (Million Units)
• TABLE 33 North America Adult Diapers market size, by age group, 2018-2032 (USD Billion)
• TABLE 34 North America Adult Diapers market size, by age group, 2018-2032 (Million Units)
• TABLE 35 North America Adult Diapers market size, by price range, 2018-2032 (USD Billion)
• TABLE 36 North America Adult Diapers market size, by price range, 2018-2032 (Million Units)
• TABLE 37 North America Adult Diapers market size, by distribution channel, 2018-2032 (USD Billion)
• TABLE 38 North America Adult Diapers market size, by distribution channel, 2018-2032 (Million Units)
• TABLE 39 U.S. Adult Diapers market size, by product type, 2018-2032 (USD Billion)
• TABLE 40 U.S. Adult Diapers market size, by product type, 2018-2032 (Million Units)
• TABLE 41 U.S. Adult Diapers market size, by frame material, 2018-2032 (USD Billion)
• TABLE 42 U.S. Adult Diapers market size, by frame material, 2018-2032 (Million Units)
• TABLE 43 U.S. Adult Diapers market size, by age group, 2018-2032 (USD Billion)
• TABLE 44 U.S. Adult Diapers market size, by age group, 2018-2032 (Million Units)
• TABLE 45 U.S. Adult Diapers market size, by price range, 2018-2032 (USD Billion)
• TABLE 46 U.S. Adult Diapers market size, by price range, 2018-2032 (Million Units)
• TABLE 47 U.S. Adult Diapers market size, by distribution channel, 2018-2032 (USD Billion)
• TABLE 48 U.S. Adult Diapers market size, by distribution channel, 2018-2032 (Million Units)
• TABLE 49 Canada Adult Diapers market size, by product type, 2018-2032 (USD Billion)
• TABLE 50 Canada Adult Diapers market size, by product type, 2018-2032 (Million Units)
• TABLE 51 Canada Adult Diapers market size, by frame material, 2018-2032 (USD Billion)
• TABLE 52 Canada Adult Diapers market size, by frame material, 2018-2032 (Million Units)
• TABLE 53 Canada Adult Diapers market size, by age group, 2018-2032 (USD Billion)
• TABLE 54 Canada Adult Diapers market size, by age group, 2018-2032 (Million Units)
• TABLE 55 Canada Adult Diapers market size, by price range, 2018-2032 (USD Billion)
• TABLE 56 Canada Adult Diapers market size, by price range, 2018-2032 (Million Units)
• TABLE 57 Canada Adult Diapers market size, by distribution channel, 2018-2032 (USD Billion)
• TABLE 58 Canada Adult Diapers market size, by distribution channel, 2018-2032 (Million Units)
• TABLE 59 Europe Adult Diapers market size, by country, 2018-2032 (USD Billion)
• TABLE 60 Europe Adult Diapers market size, by country, 2018-2032 (Million Units)
• TABLE 61 Europe Adult Diapers market size, by country, 2018-2032 (USD Billion)
• TABLE 62 Europe Adult Diapers market size, by country, 2018-2032 (Million Units)
• TABLE 63 Europe Adult Diapers market size, by product type, 2018-2032 (USD Billion)
• TABLE 64 Europe Adult Diapers market size, by product type, 2018-2032 (Million Units)
• TABLE 65 Europe Adult Diapers market size, by frame material, 2018-2032 (USD Billion)
• TABLE 66 Europe Adult Diapers market size, by frame material, 2018-2032 (Million Units)
• TABLE 67 Europe Adult Diapers market size, by age group, 2018-2032 (USD Billion)
• TABLE 68 Europe Adult Diapers market size, by age group, 2018-2032 (Million Units)
• TABLE 69 Europe Adult Diapers market size, by price range, 2018-2032 (USD Billion)
• TABLE 70 Europe Adult Diapers market size, by price range, 2018-2032 (Million Units)
• TABLE 71 Europe Adult Diapers market size, by distribution channel, 2018-2032 (USD Billion)
• TABLE 72 Europe Adult Diapers market size, by distribution channel, 2018-2032 (Million Units)
• TABLE 73 Germany Adult Diapers market size, by product type, 2018-2032 (USD Billion)
• TABLE 74 Germany Adult Diapers market size, by product type, 2018-2032 (Million Units)
• TABLE 75 Germany Adult Diapers market size, by frame material, 2018-2032 (USD Billion)
• TABLE 76 Germany Adult Diapers market size, by frame material, 2018-2032 (Million Units)
• TABLE 77 Germany Adult Diapers market size, by age group, 2018-2032 (USD Billion)
• TABLE 78 Germany Adult Diapers market size, by age group, 2018-2032 (Million Units)
• TABLE 79 Germany Adult Diapers market size, by price range, 2018-2032 (USD Billion)
• TABLE 80 Germany Adult Diapers market size, by price range, 2018-2032 (Million Units)
• TABLE 81 Germany Adult Diapers market size, by distribution channel, 2018-2032 (USD Billion)
• TABLE 82 Germany Adult Diapers market size, by distribution channel, 2018-2032 (Million Units)
• TABLE 83 UK Adult Diapers market size, by product type, 2018-2032 (USD Billion)
• TABLE 84 UK Adult Diapers market size, by product type, 2018-2032 (Million Units)
• TABLE 85 UK Adult Diapers market size, by frame material, 2018-2032 (USD Billion)
• TABLE 86 UK Adult Diapers market size, by frame material, 2018-2032 (Million Units)
• TABLE 87 UK Adult Diapers market size, by age group, 2018-2032 (USD Billion)
• TABLE 88 UK Adult Diapers market size, by age group, 2018-2032 (Million Units)
• TABLE 89 UK Adult Diapers market size, by price range, 2018-2032 (USD Billion)
• TABLE 90 UK Adult Diapers market size, by price range, 2018-2032 (Million Units)
• TABLE 91 UK Adult Diapers market size, by distribution channel, 2018-2032 (USD Billion)
• TABLE 92 UK Adult Diapers market size, by distribution channel, 2018-2032 (Million Units)
• TABLE 93 France Adult Diapers market size, by product type, 2018-2032 (USD Billion)
• TABLE 94 France Adult Diapers market size, by product type, 2018-2032 (Million Units)
• TABLE 95 France Adult Diapers market size, by frame material, 2018-2032 (USD Billion)
• TABLE 96 France Adult Diapers market size, by frame material, 2018-2032 (Million Units)
• TABLE 97 France Adult Diapers market size, by age group, 2018-2032 (USD Billion)
• TABLE 98 France Adult Diapers market size, by age group, 2018-2032 (Million Units)
• TABLE 99 France Adult Diapers market size, by price range, 2018-2032 (USD Billion)
• TABLE 100 France Adult Diapers market size, by price range, 2018-2032 (Million Units)
• TABLE 101 France Adult Diapers market size, by distribution channel, 2018-2032 (USD Billion)
• TABLE 102 France Adult Diapers market size, by distribution channel, 2018-2032 (Million Units)
• TABLE 103 Spain Adult Diapers market size, by product type, 2018-2032 (USD Billion)
• TABLE 104 Spain Adult Diapers market size, by product type, 2018-2032 (Million Units)
• TABLE 105 Spain Adult Diapers market size, by frame material, 2018-2032 (USD Billion)
• TABLE 106 Spain Adult Diapers market size, by frame material, 2018-2032 (Million Units)
• TABLE 107 Spain Adult Diapers market size, by age group, 2018-2032 (USD Billion)
• TABLE 108 Spain Adult Diapers market size, by age group, 2018-2032 (Million Units)
• TABLE 109 Spain Adult Diapers market size, by price range, 2018-2032 (USD Billion)
• TABLE 110 Spain Adult Diapers market size, by price range, 2018-2032 (Million Units)
• TABLE 111 Spain Adult Diapers market size, by distribution channel, 2018-2032 (USD Billion)
• TABLE 112 Spain Adult Diapers market size, by distribution channel, 2018-2032 (Million Units)
• TABLE 113 Italy Adult Diapers market size, by product type, 2018-2032 (USD Billion)
• TABLE 114 Italy Adult Diapers market size, by product type, 2018-2032 (Million Units)
• TABLE 115 Italy Adult Diapers market size, by frame material, 2018-2032 (USD Billion)
• TABLE 116 Italy Adult Diapers market size, by frame material, 2018-2032 (Million Units)
• TABLE 117 Italy Adult Diapers market size, by age group, 2018-2032 (USD Billion)
• TABLE 118 Italy Adult Diapers market size, by age group, 2018-2032 (Million Units)
• TABLE 119 Italy Adult Diapers market size, by price range, 2018-2032 (USD Billion)
• TABLE 120 Italy Adult Diapers market size, by price range, 2018-2032 (Million Units)
• TABLE 121 Italy Adult Diapers market size, by distribution channel, 2018-2032 (USD Billion)
• TABLE 122 Italy Adult Diapers market size, by distribution channel, 2018-2032 (Million Units)
• TABLE 123 Russia Adult Diapers market size, by product type, 2018-2032 (USD Billion)
• TABLE 124 Russia Adult Diapers market size, by product type, 2018-2032 (Million Units)
• TABLE 125 Russia Adult Diapers market size, by frame material, 2018-2032 (USD Billion)
• TABLE 126 Russia Adult Diapers market size, by frame material, 2018-2032 (Million Units)
• TABLE 127 Russia Adult Diapers market size, by age group, 2018-2032 (USD Billion)
• TABLE 128 Russia Adult Diapers market size, by age group, 2018-2032 (Million Units)
• TABLE 129 Russia Adult Diapers market size, by price range, 2018-2032 (USD Billion)
• TABLE 130 Russia Adult Diapers market size, by price range, 2018-2032 (Million Units)
• TABLE 131 Russia Adult Diapers market size, by distribution channel, 2018-2032 (USD Billion)
• TABLE 132 Russia Adult Diapers market size, by distribution channel, 2018-2032 (Million Units)
• TABLE 133 Asia Pacific Adult Diapers market size, by country, 2018-2032 (USD Billion)
• TABLE 134 Asia Pacific Adult Diapers market size, by country, 2018-2032 (Million Units)
• TABLE 135 Asia Pacific Adult Diapers market size, by product type, 2018-2032 (USD Billion)
• TABLE 136 Asia Pacific Adult Diapers market size, by product type, 2018-2032 (Million Units)
• TABLE 137 Asia Pacific Adult Diapers market size, by frame material, 2018-2032 (USD Billion)
• TABLE 138 Asia Pacific Adult Diapers market size, by frame material, 2018-2032 (Million Units)
• TABLE 139 Asia Pacific Adult Diapers market size, by age group, 2018-2032 (USD Billion)
• TABLE 140 Asia Pacific Adult Diapers market size, by age group, 2018-2032 (Million Units)
• TABLE 141 Asia Pacific Adult Diapers market size, by price range, 2018-2032 (USD Billion)
• TABLE 142 Asia Pacific Adult Diapers market size, by price range, 2018-2032 (Million Units)
• TABLE 143 Asia Pacific Adult Diapers market size, by distribution channel, 2018-2032 (USD Billion)
• TABLE 144 Asia Pacific Adult Diapers market size, by distribution channel, 2018-2032 (Million Units)
• TABLE 145 China Adult Diapers market size, by product type, 2018-2032 (USD Billion)
• TABLE 146 China Adult Diapers market size, by product type, 2018-2032 (Million Units)
• TABLE 147 China Adult Diapers market size, by frame material, 2018-2032 (USD Billion)
• TABLE 148 China Adult Diapers market size, by frame material, 2018-2032 (Million Units)
• TABLE 149 China Adult Diapers market size, by age group, 2018-2032 (USD Billion)
• TABLE 150 China Adult Diapers market size, by age group, 2018-2032 (Million Units)
• TABLE 151 China Adult Diapers market size, by price range, 2018-2032 (USD Billion)
• TABLE 152 China Adult Diapers market size, by price range, 2018-2032 (Million Units)
• TABLE 153 China Adult Diapers market size, by distribution channel, 2018-2032 (USD Billion)
• TABLE 154 China Adult Diapers market size, by distribution channel, 2018-2032 (Million Units)
• TABLE 155 Japan Adult Diapers market size, by product type, 2018-2032 (USD Billion)
• TABLE 156 Japan Adult Diapers market size, by product type, 2018-2032 (Million Units)
• TABLE 157 Japan Adult Diapers market size, by frame material, 2018-2032 (USD Billion)
• TABLE 158 Japan Adult Diapers market size, by frame material, 2018-2032 (Million Units)
• TABLE 159 Japan Adult Diapers market size, by age group, 2018-2032 (USD Billion)
• TABLE 160 Japan Adult Diapers market size, by age group, 2018-2032 (Million Units)
• TABLE 161 Japan Adult Diapers market size, by price range, 2018-2032 (USD Billion)
• TABLE 162 Japan Adult Diapers market size, by price range, 2018-2032 (Million Units)
• TABLE 163 Japan Adult Diapers market size, by distribution channel, 2018-2032 (USD Billion)
• TABLE 164 Japan Adult Diapers market size, by distribution channel, 2018-2032 (Million Units)
• TABLE 165 India Adult Diapers market size, by product type, 2018-2032 (USD Billion)
• TABLE 166 India Adult Diapers market size, by product type, 2018-2032 (Million Units)
• TABLE 167 India Adult Diapers market size, by frame material, 2018-2032 (USD Billion)
• TABLE 168 India Adult Diapers market size, by frame material, 2018-2032 (Million Units)
• TABLE 169 India Adult Diapers market size, by age group, 2018-2032 (USD Billion)
• TABLE 170 India Adult Diapers market size, by age group, 2018-2032 (Million Units)
• TABLE 171 India Adult Diapers market size, by price range, 2018-2032 (USD Billion)
• TABLE 172 India Adult Diapers market size, by price range, 2018-2032 (Million Units)
• TABLE 173 India Adult Diapers market size, by distribution channel, 2018-2032 (USD Billion)
• TABLE 174 India Adult Diapers market size, by distribution channel, 2018-2032 (Million Units)
• TABLE 175 Australia Adult Diapers market size, by product type, 2018-2032 (USD Billion)
• TABLE 176 Australia Adult Diapers market size, by product type, 2018-2032 (Million Units)
• TABLE 177 Australia Adult Diapers market size, by frame material, 2018-2032 (USD Billion)
• TABLE 178 Australia Adult Diapers market size, by frame material, 2018-2032 (Million Units)
• TABLE 179 Australia Adult Diapers market size, by age group, 2018-2032 (USD Billion)
• TABLE 180 Australia Adult Diapers market size, by age group, 2018-2032 (Million Units)
• TABLE 181 Australia Adult Diapers market size, by price range, 2018-2032 (USD Billion)
• TABLE 182 Australia Adult Diapers market size, by price range, 2018-2032 (Million Units)
• TABLE 183 Australia Adult Diapers market size, by distribution channel, 2018-2032 (USD Billion)
• TABLE 184 Australia Adult Diapers market size, by distribution channel, 2018-2032 (Million Units)
• TABLE 185 South Korea Adult Diapers market size, by product type, 2018-2032 (USD Billion)
• TABLE 186 South Korea Adult Diapers market size, by product type, 2018-2032 (Million Units)
• TABLE 187 South Korea Adult Diapers market size, by frame material, 2018-2032 (USD Billion)
• TABLE 188 South Korea Adult Diapers market size, by frame material, 2018-2032 (Million Units)
• TABLE 189 South Korea Adult Diapers market size, by age group, 2018-2032 (USD Billion)
• TABLE 190 South Korea Adult Diapers market size, by age group, 2018-2032 (Million Units)
• TABLE 191 South Korea Adult Diapers market size, by price range, 2018-2032 (USD Billion)
• TABLE 192 South Korea Adult Diapers market size, by price range, 2018-2032 (Million Units)
• TABLE 193 South Korea Adult Diapers market size, by distribution channel, 2018-2032 (USD Billion)
• TABLE 194 South Korea Adult Diapers market size, by distribution channel, 2018-2032 (Million Units)
• TABLE 195 Indonesia Adult Diapers market size, by product type, 2018-2032 (USD Billion)
• TABLE 196 Indonesia Adult Diapers market size, by product type, 2018-2032 (Million Units)
• TABLE 197 Indonesia Adult Diapers market size, by frame material, 2018-2032 (USD Billion)
• TABLE 198 Indonesia Adult Diapers market size, by frame material, 2018-2032 (Million Units)
• TABLE 199 Indonesia Adult Diapers market size, by age group, 2018-2032 (USD Billion)
• TABLE 200 Indonesia Adult Diapers market size, by age group, 2018-2032 (Million Units)
• TABLE 201 Indonesia Adult Diapers market size, by price range, 2018-2032 (USD Billion)
• TABLE 202 Indonesia Adult Diapers market size, by price range, 2018-2032 (Million Units)
• TABLE 203 Indonesia Adult Diapers market size, by distribution channel, 2018-2032 (USD Billion)
• TABLE 204 Indonesia Adult Diapers market size, by distribution channel, 2018-2032 (Million Units)
• TABLE 205 Malaysia Adult Diapers market size, by product type, 2018-2032 (USD Billion)
• TABLE 206 Malaysia Adult Diapers market size, by product type, 2018-2032 (Million Units)
• TABLE 207 Malaysia Adult Diapers market size, by frame material, 2018-2032 (USD Billion)
• TABLE 208 Malaysia Adult Diapers market size, by frame material, 2018-2032 (Million Units)
• TABLE 209 Malaysia Adult Diapers market size, by age group, 2018-2032 (USD Billion)
• TABLE 210 Malaysia Adult Diapers market size, by age group, 2018-2032 (Million Units)
• TABLE 211 Malaysia Adult Diapers market size, by price range, 2018-2032 (USD Billion)
• TABLE 212 Malaysia Adult Diapers market size, by price range, 2018-2032 (Million Units)
• TABLE 213 Malaysia Adult Diapers market size, by distribution channel, 2018-2032 (USD Billion)
• TABLE 214 Malaysia Adult Diapers market size, by distribution channel, 2018-2032 (Million Units)
• TABLE 215 Latin America Adult Diapers market size, by country, 2018-2032 (USD Billion)
• TABLE 216 Latin America Adult Diapers market size, by country, 2018-2032 (Million Units)
• TABLE 217 Latin America Adult Diapers market size, by product type, 2018-2032 (USD Billion)
• TABLE 218 Latin America Adult Diapers market size, by product type, 2018-2032 (Million Units)
• TABLE 219 Latin America Adult Diapers market size, by frame material, 2018-2032 (USD Billion)
• TABLE 220 Latin America Adult Diapers market size, by frame material, 2018-2032 (Million Units)
• TABLE 221 Latin America Adult Diapers market size, by age group, 2018-2032 (USD Billion)
• TABLE 222 Latin America Adult Diapers market size, by age group, 2018-2032 (Million Units)
• TABLE 223 Latin America Adult Diapers market size, by price range, 2018-2032 (USD Billion)
• TABLE 224 Latin America Adult Diapers market size, by price range, 2018-2032 (Million Units)
• TABLE 225 Latin America Adult Diapers market size, by distribution channel, 2018-2032 (USD Billion)
• TABLE 226 Latin America Adult Diapers market size, by distribution channel, 2018-2032 (Million Units)
• TABLE 227 Brazil Adult Diapers market size, by product type, 2018-2032 (USD Billion)
• TABLE 228 Brazil Adult Diapers market size, by product type, 2018-2032 (Million Units)
• TABLE 229 Brazil Adult Diapers market size, by frame material, 2018-2032 (USD Billion)
• TABLE 230 Brazil Adult Diapers market size, by frame material, 2018-2032 (Million Units)
• TABLE 231 Brazil Adult Diapers market size, by age group, 2018-2032 (USD Billion)
• TABLE 232 Brazil Adult Diapers market size, by age group, 2018-2032 (Million Units)
• TABLE 233 Brazil Adult Diapers market size, by price range, 2018-2032 (USD Billion)
• TABLE 234 Brazil Adult Diapers market size, by price range, 2018-2032 (Million Units)
• TABLE 235 Brazil Adult Diapers market size, by distribution channel, 2018-2032 (USD Billion)
• TABLE 236 Brazil Adult Diapers market size, by distribution channel, 2018-2032 (Million Units)
• TABLE 237 Mexico Adult Diapers market size, by product type, 2018-2032 (USD Billion)
• TABLE 238 Mexico Adult Diapers market size, by product type, 2018-2032 (Million Units)
• TABLE 239 Mexico Adult Diapers market size, by frame material, 2018-2032 (USD Billion)
• TABLE 240 Mexico Adult Diapers market size, by frame material, 2018-2032 (Million Units)
• TABLE 241 Mexico Adult Diapers market size, by age group, 2018-2032 (USD Billion)
• TABLE 242 Mexico Adult Diapers market size, by age group, 2018-2032 (Million Units)
• TABLE 243 Mexico Adult Diapers market size, by price range, 2018-2032 (USD Billion)
• TABLE 244 Mexico Adult Diapers market size, by price range, 2018-2032 (Million Units)
• TABLE 245 Mexico Adult Diapers market size, by distribution channel, 2018-2032 (USD Billion)
• TABLE 246 Mexico Adult Diapers market size, by distribution channel, 2018-2032 (Million Units)
• TABLE 247 Argentina Adult Diapers market size, by product type, 2018-2032 (USD Billion)
• TABLE 248 Argentina Adult Diapers market size, by product type, 2018-2032 (Million Units)
• TABLE 249 Argentina Adult Diapers market size, by frame material, 2018-2032 (USD Billion)
• TABLE 250 Argentina Adult Diapers market size, by frame material, 2018-2032 (Million Units)
• TABLE 251 Argentina Adult Diapers market size, by age group, 2018-2032 (USD Billion)
• TABLE 252 Argentina Adult Diapers market size, by age group, 2018-2032 (Million Units)
• TABLE 253 Argentina Adult Diapers market size, by price range, 2018-2032 (USD Billion)
• TABLE 254 Argentina Adult Diapers market size, by price range, 2018-2032 (Million Units)
• TABLE 255 Argentina Adult Diapers market size, by distribution channel, 2018-2032 (USD Billion)
• TABLE 256 Argentina Adult Diapers market size, by distribution channel, 2018-2032 (Million Units)
• TABLE 257 MEA Adult Diapers market size, by country, 2018-2032 (USD Billion)
• TABLE 258 MEA Adult Diapers market size, by country, 2018-2032 (Million Units)
• TABLE 259 MEA Adult Diapers market size, by product type, 2018-2032 (USD Billion)
• TABLE 260 MEA Adult Diapers market size, by product type, 2018-2032 (Million Units)
• TABLE 261 MEA Adult Diapers market size, by frame material, 2018-2032 (USD Billion)
• TABLE 262 MEA Adult Diapers market size, by frame material, 2018-2032 (Million Units)
• TABLE 263 MEA Adult Diapers market size, by age group, 2018-2032 (USD Billion)
• TABLE 264 MEA Adult Diapers market size, by age group, 2018-2032 (Million Units)
• TABLE 265 MEA Adult Diapers market size, by price range, 2018-2032 (USD Billion)
• TABLE 266 MEA Adult Diapers market size, by price range, 2018-2032 (Million Units)
• TABLE 267 MEA Adult Diapers market size, by distribution channel, 2018-2032 (USD Billion)
• TABLE 268 MEA Adult Diapers market size, by distribution channel, 2018-2032 (Million Units)
• TABLE 269 South Africa Adult Diapers market size, by product type, 2018-2032 (USD Billion)
• TABLE 270 South Africa Adult Diapers market size, by product type, 2018-2032 (Million Units)
• TABLE 271 South Africa Adult Diapers market size, by frame material, 2018-2032 (USD Billion)
• TABLE 272 South Africa Adult Diapers market size, by frame material, 2018-2032 (Million Units)
• TABLE 273 South Africa Adult Diapers market size, by age group, 2018-2032 (USD Billion)
• TABLE 274 South Africa Adult Diapers market size, by age group, 2018-2032 (Million Units)
• TABLE 275 South Africa Adult Diapers market size, by price range, 2018-2032 (USD Billion)
• TABLE 276 South Africa Adult Diapers market size, by price range, 2018-2032 (Million Units)
• TABLE 277 South Africa Adult Diapers market size, by distribution channel, 2018-2032 (USD Billion)
• TABLE 278 South Africa Adult Diapers market size, by distribution channel, 2018-2032 (Million Units)
• TABLE 279 GCC Adult Diapers market size, by product type, 2018-2032 (USD Billion)
• TABLE 280 GCC Adult Diapers market size, by product type, 2018-2032 (Million Units)
• TABLE 281 GCC Adult Diapers market size, by frame material, 2018-2032 (USD Billion)
• TABLE 282 GCC Adult Diapers market size, by frame material, 2018-2032 (Million Units)
• TABLE 283 GCC Adult Diapers market size, by age group, 2018-2032 (USD Billion)
• TABLE 284 GCC Adult Diapers market size, by age group, 2018-2032 (Million Units)
• TABLE 285 GCC Adult Diapers market size, by price range, 2018-2032 (USD Billion)
• TABLE 286 GCC Adult Diapers market size, by price range, 2018-2032 (Million Units)
• TABLE 287 GCC Adult Diapers market size, by distribution channel, 2018-2032 (USD Billion)
• TABLE 288 GCC Adult Diapers market size, by distribution channel, 2018-2032 (Million Units)

Charts & Figures

• FIG. 1 Industry segmentation
• FIG. 2 Market estimation and forecast methodology
• FIG. 3 Breakdown of primary participants
• FIG. 4 Adult Diapers industry, 360o synopsis, 2018 - 2032
• FIG. 5 Industry landscape, 2018-2032 (USD Billion)
• FIG. 6 Growth potential analysis
• FIG. 7 Porter's analysis
• FIG. 8 PESTEL analysis
• FIG. 9 Company matrix analysis, 2022
• FIG. 10 Strategy dashboard, 2022

Adult Diapers Market size is projected to expand at over 6.8% CAGR from 2023-2032 propelled by the rising advancements in diaper designs, materials, and technology. The ongoing developments, such as discreet pull-on underwear styles, moisture-wicking fabrics, and enhanced absorbency technologies are helping to address the evolving preferences of consumers seeking comfort and convenience. Design innovations are also playing a pivotal role in reducing the stigma associated with adult diapers, making them more user-friendly and socially acceptable.

Moreover, the rising focus and investments led by manufacturers for the development of effective solutions to respond to the evolving consumer needs will further accelerate the industry expansion. For instance, in October 2023, Suzano invested nearly $100 million in a new fluff pulp factory to address the expanding global demand for absorbent, personal hygiene products, such as infant and adult diapers, feminine hygiene, and pet pads whilst meeting the sustainability goals.

The adult diapers industry is segmented into product type, category, size, material, packaging quantity, consumer group, distribution channel, and region.

Based on product type, the market share from the pull-on underwear is anticipated to witness 6.4% CAGR from 2023-2032. The segment growth is attributed to the rising demand for easy-to-wear, elasticized, and form-fitting products for providing a sense of normalcy and independence to users. Moreover, the convenience and discretion offered by pull-on underwear adult diapers is contributing to their rising preference among active and mobile individuals experiencing incontinence.

As per consumer group, the adult diapers industry from the female segment is expected to depict a 7% growth rate between 2023 and 2032. This is driven by the growing awareness of health issues among women along with the rapidly expanding aging population. Factors, such as pregnancy, childbirth, and menopause are contributing to incontinence, further extending the consumer base. Additionally, the societal shifts towards breaking stigmas associated with incontinence will push the higher acceptance of adult diapers among women.

Regionally, the Asia Pacific adult diapers market is poised to exhibit a 7.4% rate through 2032 attributed to the rapidly aging population, increasing awareness about incontinence issues, and improvements in healthcare infrastructure. Additionally, the rising government initiatives for addressing the needs of the elderly along with the higher availability of a diverse range of products tailored to different preferences will augment the regional market outlook. For instance, in May 2023, Friends, the flagship brand of Indian diapering behemoth Nobel Hygiene Pvt Ltd, introduced slim disposable absorbent underpants specifically designed for younger consumers suffering from light incontinence.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Adult Diapers market 360 degree synopsis, 2018 - 2032
• 2.2 Business trends
• 2.3 Regional trends
• 2.4 Product type trends
• 2.5 Category trends
• 2.6 Size trends
• 2.7 Material trends
• 2.8 Packaging quantity trends
• 2.9 Consumer group trends
• 2.10 Distribution channel trends

Chapter 3 Adult Diapers Market Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Raw material analysis
• 3.3 Key news and initiatives
  • 3.3.1 Partnership/Collaboration
  • 3.3.2 Merger/Acquisition
  • 3.3.3 Investment
  • 3.3.4 Product launch & innovation
• 3.4 Regulatory landscape
• 3.5 Impact forces
  • 3.5.1 Growth drivers
  • 3.5.2 Industry pitfalls & challenges
• 3.6 Consumer buying behavior analysis
• 3.7 Growth potential analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2022

• 4.1 Introduction
• 4.2 Company market share, 2022
• 4.3 Competitive analysis of major market players, 2022
• 4.4 Competitive positioning matrix, 2022
• 4.5 Strategic outlook matrix, 2022

Chapter 5 Adult Diapers Market Estimates & Forecast, By Product Type

• 5.1 Key trends, by product type
• 5.2 Tab-Style Briefs
• 5.3 Pull-On Underwear
• 5.4 Booster Pads

Chapter 6 Adult Diapers Market Estimates & Forecast, By Category

• 6.1 Key trends, by category
• 6.2 Reusable
• 6.3 Disposable

Chapter 7 Adult Diapers Market Estimates & Forecast, By Size

• 7.1 Key trends, by size
• 7.2 Small
• 7.3 Medium
• 7.4 Large
• 7.5 Extra large

Chapter 8 Adult Diapers Market Estimates & Forecast, By Material

• 8.1 Key trends, by material
• 8.2 Cotton
• 8.3 Non-woven fabric
• 8.4 Microfiber
• 8.5 Others (Fluff pulp, Bamboo)

Chapter 9 Adult Diapers Market Estimates & Forecast, By Packaging Quantity

• 9.1 Key trends, by packaging quantity
• 9.2 Small pack (1-25)
• 9.3 Mid pack (25- 100)
• 9.4 Bulk pack (Mote than 100)

Chapter 10 Adult Diapers Market Estimates & Forecast, By Consumer Group

• 10.1 Key trends, by consumer group
• 10.2 Male
• 10.3 Female

Chapter 11 Adult Diapers Market Estimates & Forecast, By Distribution channel

• 11.1 Key trends, by distribution channel
• 11.2 Online channels
  • 11.2.1 E-commerce
  • 11.2.2 Company websites
• 11.3 Offline channels
  • 11.3.1 Specialty Stores
  • 11.3.2 Mega retails stores
  • 11.3.3 Others (Individual stores, Departmental stores, etc.)

Chapter 12 Adult Diapers Market Estimates & Forecast, By Region

• 12.1 Key trends, by region
• 12.2 North America
  • 12.2.1 U.S.
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 UK
  • 12.3.2 Germany
  • 12.3.3 France
  • 12.3.4 Italy
  • 12.3.5 Spain
  • 12.3.6 Russia
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 India
  • 12.4.3 Japan
  • 12.4.4 South Korea
  • 12.4.5 Australia
  • 12.4.6 Malaysia
  • 12.4.7 Indonesia
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
  • 12.5.3 Argentina
• 12.6 MEA
  • 12.6.1 GCC
  • 12.6.2 South Africa

Chapter 13 Company Profiles

• 13.1 Baby Jogger
• 13.2 Britax
• 13.3 Bugaboo
• 13.4 Chicco
• 13.5 Cybex
• 13.6 Evenflo
• 13.7 Graco
• 13.8 Joie
• 13.9 Maclaren
• 13.10 Mamas & Papas
• 13.11 Maxi-Cosi
• 13.12 Peg Perego
• 13.13 Silver Cross
• 13.14 Thule
• 13.15 UPPAbaby