日本の大人用おむつ市場レポート：タイプ別、流通チャネル別、地域別、2025年～2033年

日本の大人用おむつ市場規模は2024年に27億米ドルに達しました。今後、IMARC Groupは、市場は2033年までに53億米ドルに達し、2025年から2033年にかけて7.13%の成長率（CAGR）を示すと予測しています。

大人用おむつは、慢性的な健康状態にある人が着用する使い捨ての下着です。尿失禁や便失禁による漏れを防ぐのに役立ちます。ポリアクリレート顆粒、ポリエチレンフィルム、通気性生地、高吸水性化学薬品を使用して製造されます。紙おむつには、パッドタイプ、フラットタイプ、パンツタイプがあります。移動障害、失禁、下痢、認知症を経験した成人が、汚れを避け、膀胱のコントロール不足に伴う不安を軽減するために広く使用されています。これらの紙おむつは大量の液体を吸収し、臭いを最小限に抑えるのに役立ちます。これらの紙おむつはまた、高い吸収能力を持つことから、医療業界において患者のために利用されています。

日本の大人用おむつ市場は、重度の失禁を起こしやすい老人人口の増加が主な要因となっています。介護・ヘルスケア提供者の利便性を向上させる水洗可能大人用おむつの導入など、様々な製品イノベーションが市場成長を後押ししています。加えて、適切な個人衛生の維持に関する消費者の意識の高まりや、慢性疾患を抱える入院患者への製品の普及が、市場成長にプラスの影響を与えています。製品メーカーはまた、着用者の快適性を高めるため、有機・天然原料を使用して製造された肌に優しく生分解性のある製品の開発も進めています。労働人口の増加、様々なeコマース・プラットフォームでの便利な製品の入手可能性など、その他の要因も国内市場の成長を促進すると予想されます。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 日本の大人用おむつ市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：タイプ別

• 大人用パッドタイプおむつ
• 大人用フラットタイプおむつ
• 大人用パンツ型おむつ

第7章 市場内訳：流通チャネル別

• 薬局
• コンビニエンスストア
• オンラインストア
• その他

第8章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第9章 バリューチェーン分析

第10章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第11章 価格分析

第12章 政策と規制状況

第13章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル

List of Figures

• Figure 1: Japan: Adult Diaper Market: Major Drivers and Challenges
• Figure 2: Japan: Adult Diaper Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Japan: Adult Diaper Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 4: Japan: Adult Diaper Market: Breakup by Type (in %), 2024
• Figure 5: Japan: Adult Diaper Market: Breakup by Distribution Channel (in %), 2024
• Figure 6: Japan: Adult Diaper Market: Breakup by Region (in %), 2024
• Figure 7: Japan: Adult Diaper (Adult Pad Type Diaper) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 8: Japan: Adult Diaper (Adult Pad Type Diaper) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 9: Japan: Adult Diaper (Adult Flat Type Diaper) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 10: Japan: Adult Diaper (Adult Flat Type Diaper) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 11: Japan: Adult Diaper (Adult Pant Type Diaper) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 12: Japan: Adult Diaper (Adult Pant Type Diaper) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 13: Japan: Adult Diaper (Pharmacies) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 14: Japan: Adult Diaper (Pharmacies) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 15: Japan: Adult Diaper (Convenience Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 16: Japan: Adult Diaper (Convenience Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 17: Japan: Adult Diaper (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 18: Japan: Adult Diaper (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 19: Japan: Adult Diaper (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 20: Japan: Adult Diaper (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 21: Japan: Adult Diaper Industry: SWOT Analysis
• Figure 22: Japan: Adult Diaper Industry: Value Chain Analysis
• Figure 23: Japan: Adult Diaper Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Japan: Adult Diaper Market: Key Industry Highlights, 2024 and 2033
• Table 2: Japan: Adult Diaper Market Forecast: Breakup by Type (in Million USD), 2025-2033
• Table 3: Japan: Adult Diaper Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 4: Japan: Adult Diaper Market: Competitive Structure
• Table 5: Japan: Adult Diaper Market: Key Players

The Japan adult diaper market size reached USD 2.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 5.3 Billion by 2033, exhibiting a growth rate (CAGR) of 7.13% during 2025-2033.

An adult diaper is a disposable undergarment worn by individuals suffering from chronic health conditions. It assists in preventing leaks due to urinary and fecal incontinence. It is manufactured using polyacrylate granules, polythene films, breathable fabrics and super-absorbent chemicals. The diapers are commonly available in the pad, flat and pant-based variants. They are widely used by adults experiencing mobility impairment, incontinence, diarrhea and dementia to avoid stains and reducing the anxiety associated with insufficient bladder control. These diapers absorb liquids in large volumes and assist in minimizing the odors. These diapers are also utilized in the medical industry for patients as they have higher absorbent capacities.

The Japanese adult diaper market is primarily being driven by the rising geriatric population, which is highly prone to severe incontinence. Various product innovations, such as the introduction of flushable adult diapers to enhance the convenience for nursing and healthcare providers, are providing a thrust to the market growth. Additionally, increasing consumer awareness regarding maintaining adequate personal hygiene and the widespread product utilization for patients in hospitals with chronic diseases are positively impacting the market growth. Product manufacturers are also developing skin-friendly and biodegradable variants produced using organic and natural raw materials for enhanced comfort for the wearer. Other factors, including the increasing working population, along with convenient product availability across various e-commerce platforms, are anticipated to drive the market growth across the country.

Key Market Segmentation:

Breakup by Type:

• Adult Pad Type Diaper
• Adult Flat Type Diaper
• Adult Pant Type Diaper

Breakup by Distribution Channel:

• Pharmacies
• Convenience Stores
• Online Stores
• Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Japan Adult Diaper Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Type

• 6.1 Adult Pad Type Diaper
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Adult Flat Type Diaper
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Adult Pant Type Diaper
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Pharmacies
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Convenience Stores
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Online Stores
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Others
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast

8 SWOT Analysis

• 8.1 Overview
• 8.2 Strengths
• 8.3 Weaknesses
• 8.4 Opportunities
• 8.5 Threats

9 Value Chain Analysis

10 Porters Five Forces Analysis

• 10.1 Overview
• 10.2 Bargaining Power of Buyers
• 10.3 Bargaining Power of Suppliers
• 10.4 Degree of Competition
• 10.5 Threat of New Entrants
• 10.6 Threat of Substitutes

11 Price Analysis

12 Policy and Regulatory Landscape

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players