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市場調査レポート
商品コード
1642848
大人用おむつの市場規模、シェア、動向、予測:タイプ別、流通チャネル別、地域別、2025年~2033年Adult Diaper Market Size, Share, Trends and Forecast by Type, Distribution Channel, and Region, 2025-2033 |
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大人用おむつの市場規模、シェア、動向、予測:タイプ別、流通チャネル別、地域別、2025年~2033年 |
出版日: 2025年01月18日
発行: IMARC
ページ情報: 英文 128 Pages
納期: 2~3営業日
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大人用おむつの市場の世界市場規模は2024年に207億米ドルとなりました。今後、IMARC Groupは、市場は2033年までに370億米ドルに達し、2025~2033年のCAGRは5.97%になると予測しています。現在、北米が市場を独占しており、2024年には28.6%を超える大きな市場シェアを占めています。老人人口の増加と失禁の有病率の増加、製品設計と技術の進歩、大人用おむつを取り巻く受容の拡大と偏見の減少、ヘルスケアと在宅介護サービスの拡大、eコマースと小売ネットワークによるアクセシビリティの向上が、この地域の市場成長を促進する主な要因です。
米国は、高齢者人口の増加と失禁関連ソリューションに対する意識の高まりにより、大人用おむつの主要地域市場として浮上しています。人口問題研究所(PRB)によると、65歳以上の米国市民は2025年までに8,200万人に達し、米国総人口の23%を占める。ヘルスケアの進歩と製品の入手しやすさの向上が、高齢者や吸収性製品を必要とする病状を持つ人々の採用を後押ししています。さらに、認知度の高まりと的を絞ったマーケティング・キャンペーンにより、偏見が薄れ、より幅広い使用が促進されています。さらに、在宅ヘルスケアサービスやeコマースプラットフォームの拡大により、大人用おむつは消費者にとってより身近で便利なものとなり、業界の拡大をさらに促進しています。
高齢人口の増加
世界の大人用おむつの市場は、加齢に伴う失禁問題の蔓延をもたらす老人人口の増加によって大きく牽引されています。人口問題研究所(PRB)によると、世界の総人口の10%が65歳以上です。世界的に平均寿命が延びるにつれて、膀胱の衰弱、運動能力の課題、慢性疾患などの症状を経験する人が増え、大人用おむつの需要が高まっています。日本、イタリア、米国など高齢者人口が多い国では、失禁用品の使用が増加しています。大人用おむつは高齢者に快適さ、利便性、生活の質の向上を提供し、その採用を後押ししています。さらに、高齢者の衛生ニーズへの対処を目的とした社会啓発キャンペーンやヘルスケアへの取り組みが、市場の成長をさらに後押ししています。
製品設計と技術の進歩
製品設計と技術における絶え間ないイノベーションが、大人用おむつの市場の成長に大きな影響を与えています。最新の大人用おむつは、強化された吸収性、防臭性、肌に優しい素材を特徴とし、ユーザーの快適性と有効性に対応しています。超薄型で目立たないデザインは、失禁を管理しながら活動的なライフスタイルを維持することを可能にし、製品アピールの幅を広げています。さらに、水分レベルをモニターするセンサーを備えたスマートおむつなどの技術的進歩が、特に施設介護の現場で人気を博しています。こうした技術革新は、効果的かつ快適で使いやすいソリューションを求める消費者の需要に合致しており、大人用おむつは個人的な介護用途と専門的な介護用途の両方にとって実用的な選択肢となっています。
高まる受容と利用しやすさ
失禁管理に対する社会的態度は変化し、スティグマを減らし、大人用おむつの採用を奨励しています。ターゲットを絞ったマーケティング・キャンペーンや教育イニシアティブを通じて認知度が高まったことで、特に一時的または長期的な医療ニーズがある若い消費者の間で、大人用おむつの使用が常態化しています。eコマース・プラットフォームを含む小売チャネルの拡大は、多様なニーズに対応する幅広い製品を提供し、アクセシビリティを向上させました。IMARC Groupが発表したレポートによると、世界のeコマース市場規模は2024年に26兆8,000億米ドルに達し、2033年には214兆5,000億米ドルに達すると予測されており、2025年から2033年のCAGRは25.83%です。オンライン・ショッピングはプライバシーと利便性を提供し、普及をさらに促進します。さらに、大人用おむつの定期購入サービスを統合することで、定期的な配送が保証され、手間のかからないソリューションを求める消費者の需要に応えることができます。
The global adult diaper market size was valued at USD 20.7 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 37.0 Billion by 2033, exhibiting a CAGR of 5.97% during 2025-2033. North America currently dominates the market, holding a significant market share of over 28.6% in 2024. A growing geriatric population and increasing prevalence of incontinence, advancements in product design and technology, growing acceptance and reduced stigma surrounding adult diapers, expansion of healthcare and home care services, and enhanced accessibility through e-commerce and retail networks are the primary factors propelling market growth in this region.
The United States is emerging as a key regional market for adult diapers, driven by an increasing geriatric population and increasing awareness about incontinence-related solutions. As per the Population Reference Bureau (PRB), the number of American citizens aged 65 and older will reach 82 million by 2025, constituting 23% of the total population of the United States. Rising healthcare advancements and improved product availability have encouraged adoption among seniors and individuals with medical conditions requiring absorbent products. Moreover, growing acceptance and targeted marketing campaigns have reduced stigma, fostering wider usage. Additionally, the expansion of home healthcare services and e-commerce platforms has made adult diapers more accessible and convenient for consumers, further facilitating industry expansion.
Increasing Geriatric Population
The global adult diaper market is significantly driven by the rising geriatric population, which brings a growing prevalence of age-related incontinence issues. According to the Population Reference Bureau (PRB), 10% of the total global population is aged 65 years and older. As life expectancy increases worldwide, more individuals are experiencing conditions such as bladder weakness, mobility challenges, and chronic illnesses, increasing the demand for adult diapers. Countries with substantial elderly populations, such as Japan, Italy, and the United States, are witnessing a rise in the use of incontinence products. Adult diapers provide comfort, convenience, and improved quality of life for seniors, encouraging their adoption. Additionally, public awareness campaigns and healthcare initiatives aimed at addressing geriatric hygiene needs are further propelling market growth.
Advancements in Product Design and Technology
Continuous innovations in product design and technology are significantly influencing the growth of the adult diaper market. Modern adult diapers feature enhanced absorbency, odor control, and skin-friendly materials, addressing user comfort and efficacy. Ultra-thin and discreet designs allow individuals to maintain an active lifestyle while managing incontinence, broadening product appeal. Moreover, technological advancements, such as smart diapers with sensors to monitor the moisture levels, have gained popularity, particularly in institutional care settings. These innovations suit consumer demand for effective and comfortable and user-friendly solutions, making adult diapers a practical choice for both personal and professional caregiving applications.
Growing Acceptance and Accessibility
Societal attitudes toward incontinence management have shifted, reducing stigma and encouraging the adoption of adult diapers. Increased awareness through targeted marketing campaigns and educational initiatives has normalized their use, particularly among younger consumers with temporary or long-term medical needs. The expansion of retail channels, including e-commerce platforms, has enhanced accessibility, offering a wide range of products for varied needs. As per a report published by the IMARC Group, the global e-commerce market size reached USD 26.8 Trillion in 2024 and is forecasted to reach USD 214.5 Trillion by 2033, exhibiting a CAGR of 25.83% during 2025-2033. Online shopping provides privacy and convenience, further encouraging adoption. Additionally, the integration of subscription services for adult diapers ensures regular delivery, catering to consumer demand for hassle-free solutions.
Adult Pad Type Diaper
Adult Flat Type Diaper
Adult Pant Type Diaper
Adult pad type diaper stands as the largest component in 2024, holding around 51.8% of the market. This dominance is largely due to their versatility, comfort, and discreet design, catering to individuals with varying levels of incontinence. These products are easy to use and offer a customizable fit, making them suitable for both active users and those receiving care. Their lightweight construction and absorbent materials provide effective moisture management without bulkiness, enhancing user confidence. Additionally, pad-type diapers are cost-effective and widely available across retail and online platforms, making them a preferred choice among consumers and caregivers for managing incontinence efficiently.
Pharmacies
Convenience Stores
Online Stores
Others
Pharmacies lead the market with around 43.6% of market share in 2024. This is due to their established presence and trust among consumers seeking personal care products. They offer a wide range of options, ensuring accessibility to high-quality and specialized products tailored to individual needs. Pharmacists also provide professional guidance on selecting appropriate solutions, particularly for customers managing incontinence or post-surgical care. In addition to this, pharmacies often collaborate with healthcare providers, strengthening their position as a reliable distribution channel. Their convenient locations and integration with prescription services further solidify their dominance in the adult diaper market.
North America
Europe
Asia Pacific
Latin America
Middle East and Africa
In 2024, North America accounted for the largest market share of over 28.6%. The adult diaper market in this region is driven by a well-established healthcare infrastructure, high disposable incomes, and a growing geriatric population. Increased awareness about incontinence management and the availability of advanced, high-quality products are further propelling market demand. The strong focus of North America on innovation has also led to the development of discreet, skin-friendly, and highly absorbent diapers that cater to consumer preferences. Additionally, robust distribution networks, including retail stores, pharmacies, and e-commerce platforms, ensure product accessibility. The presence of key manufacturers and proactive marketing campaigns have also contributed to widespread adoption, solidifying the position of North America as a leader in the global adult diaper market.
United States Adult Diaper Market Analysis
In 2024, the United States accounts for over 89.80% of the adult diaper market in North America. Adult diapers are being used increasingly amongst those whose conditions include mobility, urinary, and other disorders. In addition to this, the demand for adult diapers is promoted by families and elder care centers as it makes the elderly more comfortable and cleaner. The Administration for Community Living (ACL), reported in 2022 that one of every six Americans was aged 65 or older. In line with this, adult diapers are now becoming more affordable for consumers, increasing demand in the market, as insurance companies are covering them as medical goods. High-end adult diapers have also been boosted by increasing disposable incomes and an emphasis on maintaining dignity. Besides this, adult diapers of various types are now readily available at major drugstore chains and retail establishments such as Walmart, CVS, and Walgreens, making access easier in both urban and suburban regions.
Asia Pacific Adult Diaper Market Analysis
The adult diaper market in Asia Pacific is growing due to the rapidly aging population of this region, particularly in Japan, China, and South Korea, where incontinence-related conditions are on rise. Improved hygiene products awareness and access to healthcare services has further increased the adoption rates. In these emerging economies, such as India and countries of Southeast Asia, economic growth and rising disposable incomes enable the average consumer to invest in high-quality hygiene products. Advanced features include superior absorbency, odor control, and gentleness on skin, further attracting a wide and diverse market. E-commerce websites and wider availability in general retail stores, primarily within urban and semiurban localities, also increase product accessibility. Government initiatives toward elder care and public health awareness are also driving demand. The developing trend of eco-friendly and biodegradable adult diapers also complements the rising trend for sustainable products. These together are supporting the high growth rate of the adult diaper market in Asia Pacific.
Europe Adult Diaper Market Analysis
Adult diapers are becoming a growing preference for families and caregivers who take care of geriatric and disabled people in terms of their home care. Since 2011, the population of England and Wales has been getting older, based on the Office for National Statistics. The population of persons 65 years old and over stood at more than 11 Million in 2021 from 9.2 Million in 2011, rising from 16.4% in 2011 to 18.6% in 2021. To this effect, the need for incontinence control solutions in healthcare facilities has increased as patients travel to Europe for treatments. In addition, the industry is being driven by innovation in the use of advanced smart diapers with sensors to track incontinence levels, particularly in healthcare institutions. Also, consumers and caregivers are increasingly choosing single-use adult diapers due to the trend toward convenience and hygiene. The industry is growing due to government and organization support for programs that give incontinence products to those who are in need.
Latin America Adult Diaper Market Analysis
The adult diaper market in Latin America is primarily driven by an increasing geriatric population and growing cases of incontinence problems among the elderly. According to the NIH, in 2018, older adults made up around 8.3% of the total population; that is, 10.4 million older adults. Increased awareness about personal hygiene and the availability of low-cost and innovative incontinence products are fostering adoption throughout the region. An expanding healthcare infrastructure and government care for the elderly boosts this market growth. Furthermore, retail networks are expanding to increase access to these products, particularly in far-reaching areas. Manufacturers are also introducing skin-friendly and eco-friendly products made according to the preferences and needs of Latin American citizens, as there is also a trend toward using these kinds of solutions. Increasing numbers of the urbanized middle-class and increasing public awareness campaigns are removing the stigma associated with these incontinence products, so demand is further being propelled upward for adult diapers of better quality. Different types, including pad-type and pull-up diapers, are available that meet different requirements, reducing the stigma about the usage of these adult diapers in Latin America and fueling steady market growth in this region.
Middle East and Africa Adult Diaper Market Analysis
Incontinence conditions such as those connected with chronic illness are expanding the Middle East and Africa adult diaper market, driven by the geriatric demographics within the regions. The growing concern about hygiene incontinence management has further augmented the popularity of adult diapers. This is also due to enhanced access to medical services across the continent, coupled with urbanization and economic progress in many regional areas which have increased disposable incomes and helped individuals invest in hygiene products. Manufacturers are also launching regionally relevant and high-quality products, which meet specific needs and preferences. The increasing retail sector in the form of supermarkets, pharmacies, and online platforms has improved the availability and accessibility of these products. Government initiatives to better care for elders and enhance public health awareness have also helped the market. Furthermore, international brands are coming up with innovative, sustainable products. Another factor that has attracted many diverse consumers is the emergence of biodegradable and hypoallergenic diapers. With these factors and increased education through social media campaigns, the adult diaper market in the Middle East and Africa is growing at a slow pace.
Key players in the global adult diaper market are adopting innovative strategies to drive market growth. They are increasingly investing in research and development (R&D) to introduce advanced products with features such as superior absorbency, skin-friendly materials and odor control. Companies are also focusing on eco-friendly initiatives, launching biodegradable and sustainable adult diapers to meet growing consumer demand for environmentally responsible options. Strategic collaborations and partnerships with healthcare institutions and retail chains are further enhancing distribution networks and accessibility. Furthermore, targeted marketing campaigns and awareness initiatives are reducing stigma around incontinence and encouraging product adoption. The expansion of e-commerce platforms and subscription-based services has further streamlined product availability and consumer convenience.
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