世界のヘアケア部門の機会（2024年）

世界のヘアケア部門の市場規模は、2023年に820億米ドルの売上を記録し、2028年までに968億米ドルに達すると予測され、CAGRで3.4%の成長が見込まれます。南北アメリカが最大の地域であり、金額で37.8%のシェアを占め、アジア太平洋が33%で僅差で続きました。カテゴリ別では、シャンプーが41.1%のシェアを占め、コンディショナーが21.1%、ヘアカラーが16.1%と続きます。全カテゴリの中で、スタイリング剤は2023年～2028年のCAGRがもっとも速く、4.2%を記録すると予測されます。

消費者の間でヘアケア製品に含まれる合成成分に対する懸念が高まる中、無添加で科学的根拠のある天然成分やオーガニック成分への需要が高まっています。消費者は、アロエベラ、キヌア、ココナッツオイルなど、毒素を含まない成分を求めています。その結果、メーカーは自然由来の安全な成分を使ったヘアケア製品を処方するようになっています。ヘアケア産業は表示規制が厳しく、メーカーは良質な成分を配合したクリーンラベルの商品を製造することが求められています。消費者は、明確な情報を提供する製品を選ぶようになっています。そのため、ブランドは製品の使用における安全性を高めるため、パックラベルでのコミュニケーションを強化することに注力しています。

当レポートでは、世界のヘアケア部門について調査分析し、成分、メーカーの主張、ラベリング、包装など、現在のヘアケア部門の概要を提供しています。

目次

• エグゼクティブサマリー
• 部門の概要
• 世界の概要
• アメリカの概要
• アジア太平洋の概要
• 東欧の概要
• 中東・アフリカの概要
• 西欧の概要
• ヘアケア：世界の課題
• C&T金額シェアパターンの変化
• C&T産業全体の金額シェアの変化（2023年～28年）
• 消費パターンの変化の理由
• 消費レベルの変化：南北アメリカ（2018年～28年）
• 消費レベルの変化：アジア太平洋（2018年～28年）
• 消費レベルの変化：東欧（2018年～28年）
• 消費レベルの変化：中東・アフリカ（2018年～28年）
• 消費レベルの変化：西欧（2018年～28年）
• 潜在力の高い国の特定：地域別
• 潜在力の高い国の特定：地域別
• 調査手法 - 潜在力の高い国の特定
• 各国の詳細
• 潜在力の高い国の分析
• 将来の見通し
• 競合環境
• 主要企業 - 世界（金額）
• 主要企業とブランドのシェア分析 - 世界
• 主要企業とブランドのシェア分析：地域別
• 競合情勢 - 市場の分析
• プライベートブランドの市場シェア
• プライベートブランドのシェア分析：地域別
• プライベートブランドシェア分析：カテゴリ別
• 主な流通チャネル
• 主要流通チャネルのシェア - 世界/地域レベル
• 主な包装形式
• 成長分析：主要パック材料別、パックタイプ別
• 成長分析：クロージャータイプ別、一次外装タイプ別
• 産業指標
• 世界の特許出願
• 世界のジョブアナリティクス
• 世界の取引
• 付録
• 定義
• GlobalDataについて

Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.

The global haircare sector recorded value sales of $82 billion in 2023 and is anticipated to climb to $96.8 billion in 2028, registering a compound annual growth rate (CAGR) of 3.4%. The Americas was the largest region, accounting for a value share of 37.8%, closely followed by Asia-Pacific with a 33% share. Shampoo was the leading category, amassing a value share of 41.1%, followed by conditioner and hair colorants categories with shares of 21.1% and 16.1%, respectively. Among all the categories, styling agents is forecast to record the fastest value CAGR during 2023-28, at 4.2%.

With growing concerns around synthetic ingredients in haircare products among consumers, there has been an increase in demand for natural and organic ingredients that are additive-free and scientifically supported ingredients . Consumers are looking for toxin-free ingredients such as aloe vera, quinoa, and coconut oil. As a result, manufacturers are formulating haircare products using naturally sourced and safe ingredients. The haircare industry is highly regulated in terms of labeling, while manufacturers are expected to produce clean-label items with good-quality ingredient formulations. Consumers are increasingly opting for products that provide clear information. Therefore, brands are focusing on strengthening their communication on pack labels, to increase safety in product usage.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global haircare sector, analyzing data from 108 countries. It includes analysis on the following -

• Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.
• Change in consumption: Provides an overview of consumption changes in the overall cosmetics and toiletries (C&T) industry, including haircare, over 2018-28 at global and regional levels.
• High-potential countries: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.
• Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2023-28, key challenges, consumer demographics, and key trends. It also includes regional analysis covering the future outlook for each region.
• Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.
• Key distribution channels: Provides an analysis of the leading distribution channels in the global haircare sector in 2023. It covers hypermarkets & supermarkets, health and beauty stores, e-retailers, direct sellers, department stores, parapharmacies/drugstores, convenience stores, cash & carries and warehouse clubs, "dollar stores", variety stores & general merchandise retailers, chemists/pharmacies, and other distribution channels.
• Packaging analysis*: The report provides percentage share (in 2023) and growth analysis (during 2023-28) for various pack materials, pack types, closures, and primary outer types based on volume sales of haircare.

Reasons to Buy

• Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Table of Contents

Table of Contents

• Executive Summary
• Sector Overview
• Global Overview
• Americas Overview
• Asia-Pacific Overview
• Eastern Europe Overview
• MEA Overview
• Western Europe Overview
• Haircare: Global Challenges
• Shift in C&T Value Share Patterns
• Change in Value Share in the Overall C&T Industry, 2023-28
• Reasons for Shift in Consumption Patterns
• Change in Consumption Levels: Americas, 2018-28
• Change in Consumption Levels: Asia-Pacific, 2018-28
• Change in Consumption Levels: Eastern Europe, 2018-28
• Change in Consumption Levels: MEA, 2018-28
• Change in Consumption Levels: Western Europe, 2018-28
• Identifying High-Potential Countries by Region
• Identifying High-Potential Countries by Region
• Methodology - Identifying High-Potential Countries
• Country Deep Dive
• High-Potential Country Analysis
• Future Outlook
• Competitive Environment
• Leading Companies by Value - Global
• Leading Companies and Brands Share Analysis - Global
• Leading Companies and Brands Share Analysis by Region
• Competitive Landscape - Market Analysis
• Market Share of Private Labels
• Private Labels' Share Analysis by Region
• Private Labels' Share Analysis by Category
• Key Distribution Channels
• Share of Key Distribution Channels - Global and Regional Level
• Key Packaging Formats
• Growth Analysis by Key Pack Material and Pack Type
• Growth Analysis by Closure Type and Primary Outer Type
• Select Industry Metrics
• Global Patent Filings
• Global Job Analytics
• Global Deals
• Appendix
• Definitions
• About GlobalData