植物由来の代替肉および代替魚介類の動向と需要動向

2024年、植物性食品市場は岐路に立たされています。しかし、食品技術の革新という点では、製品ごとに投資を検討する機会があります。

当レポートでは、植物由来の代替肉および代替魚介類市場について調査し、消費者心理、市場開拓、技術革新の状況、植物由来の肉や魚介類が直面している問題、各傾向の中で起きているブランドの行動を明らかにしています。

目次

• トレンドサイトと需要動向：植物由来の代替肉と代替魚介類
• 価値観の懐疑主義
• クリーンラベルの改良
• 次世代処方
• 環境への影響が少ない動物性タンパク質
• 植物由来のスナック
• 慎重なマーケティング
• チャンネルシフト
• サマリー

付録

This report is part of a series on the top trends and key demand spaces for consumers sectors to focus on in 2024. This report explains how and why these trends are happening using GlobalData's TrendSights and demand space analytical frameworks. The report identifies the consumer sentiment, market development, innovation landscape, the issues facing plant-based meat and seafood, and brand actions happening within each trend.

The plant-based market finds itself at a crossroads in 2024 as it faces consolidation and backlash from consumers who no longer perceive the category to be healthy or sustainable. However, there are opportunities to consider investing in on a product by product basis in terms of food technology innovations.

Scope

• Consumers are struggling to see value for money in plant-based compared with real meat and seafood although country macro situations affect spending differently.
• Clean label reformulation is happening in a number of ways including a focus on natural ingredient replacements, advanced fermentation processes, and ambient formats.
• Beyond delivering cleaner labels brands are considering how advanced processes such as 3D printing, cell culturing, and precision fermentation can optimize production, sustainability, and sensory attributes although cost and scale challenges remain.
• Outside of these major investments the industry can also consider avenues of opportunity in plant-based snacking, and creative use of retail and foodservice channels.

Reasons to Buy

• Understand the challenges and opportunities for plant-based meat and seafood in order to tap into what is really impacting the industry.
• Gain a broader appreciation of plant-based market by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

Table of Contents

• TrendSights and demand space plant-based meat and seafood alternatives
• Value skepticism
• Clean label reformulation
• Next-generation formulation
• Low-impact animal proteins
• Plant-based snacking
• Careful marketing
• Channel shifts
• Takeaways

Appendix