モーターホームと牽引式RVの世界市場規模：製品タイプ別、用途別、地域範囲別、予測

モーターホームと牽引式RVの市場規模と予測

モーターホームと牽引式RVの市場規模は、2024年に487億9,000万米ドルと評価され、2026～2032年にかけてCAGR 6.72%で成長し、2032年には783億米ドルに達すると予測されます。

モーターホームは自己完結型のレクリエーショナルビークル（RV）で、主に3つのクラスがあります。クラスA（最も大きく、しばしばバスのようなモデル）、クラスB（より小さく、バンのようなモデル）、クラスC（中型で、キャブオーバーのデザインが特徴的なモデル）です。

モーターホームは、キッチン、バスルーム、寝室、エンターテイメントシステムなどの設備を備え、移動と宿泊を一体化することで利便性を提供し、キャンプを張る必要のない長期のドライブ旅行やキャンプに理想的です。

レクリエーショナルビークル（RV）は、トラックやSUVなどのによる車に牽引されるように設計されたトレーラーです。

これらのRVには、トラベルトレーラー、フィフスホイール、ポップアップキャンパーなど、さまざまな形があります。

モーターホームとは異なり、牽引式RVにはエンジンがないため、牽引するための車両が必要です。

しかし、家全体を移動することなく、周囲の環境を切り離して探索できるという利点があります。

牽引式RVのサイズや機能もさまざまで、豪華な居住空間を提供するものもあれば、よりコンパクトで軽量なキャンプソリューションを提供するものもあります。

モーターホームと牽引式RVの世界市場力学

主要市場促進要因

アウトドアレクリエーションと観光の人気の高まり：特にパンデミック後は、安全で柔軟な旅行の選択肢を求める人々が増え、アウトドアアドベンチャー、キャンプ、ドライブ旅行への関心が高まっています。RV車（モーターホームと牽引式の両方）は自由と自給自足を提供するため、遠隔地を探検したい観光客にとって魅力的な選択肢となります。

可処分所得の増加とレジャーへの支出：特に北米や欧州などの先進諸国では、経済が成長し可処分所得が増加するにつれて、消費者はRVの購入やレンタルによる休暇など、レクリエーション活動に積極的に支出するようになっています。この動向は中間所得層にも及んでおり、新興市場での需要を押し上げています。

技術的進歩の開発：軽量材料、燃費の向上、先進的安全機能、スマートホームとの統合など、RV車の設計における革新は、RV車をより魅力的で身近なものにしています。例えば、強化された太陽光発電システムや電気RVは、エコフレンドリー選択肢として注目を集めており、持続可能性に対する消費者の需要に応えています。

リモートワークとデジタルノマディズムの増加：リモートワークの機会が増えたことで、個人や家族が柔軟な生活・労働環境を求めるようになり、モーターホームや牽引式RVの需要が高まっています。移動性と快適性を兼ね備えたRVライフスタイルは、デジタルノマドや旅先でのワークライフバランスを求める人々にとってより魅力的なものとなっています。

RVレンタル市場の成長：RVの購入に投資する準備ができていない消費者の多くが、代わりにレンタルを選択し、RVレンタル市場の拡大に貢献しています。特にミレニアル世代などの若い層で顕著で、彼らは体験型旅行にますます惹かれているが、所有にコミットすることを好まないです。

環境意識：RVメーカーは、エネルギー効率やエコフレンドリー材料に重点を置き、よりエコフレンドリー選択肢を求める需要に応えています。この動きは、旅行における持続可能性の広範な傾向と一致し、二酸化炭素排出量の削減を望む環境意識の高い消費者を惹きつけています。

新興市場での拡大：アジア太平洋とラテンアメリカ国々では、観光インフラの拡大、道路事情の改善、中産階級の人口増加により、RV車への関心が高まっています。これにより、モーターホームと牽引式RVの両メーカーに新たな機会が生まれています。

主要課題

高い初期費用と手頃な価格-モーターホームやRVは多額の投資であり、数万米ドルから数十万米ドルかかることが多いです。特に可処分所得が低い新興市場では、この高いイニシャルコストは多くの潜在的購入者にとって障壁となります。さらに、維持費、燃料費、保険料が出費に拍車をかけ、購入しやすい価格であることが重要な懸念事項となります。

環境への懸念と規制-環境への影響に対する意識の高まりと、排出ガスや燃料効率に関する政府の規制は、RVメーカーに課題を突きつけています。モーターホームは一般的に燃費が悪く、二酸化炭素排出量を増加させています。そのため、電気自動車やハイブリッド車など、よりエコフレンドリー代替車を開発しようという圧力が高まっているが、技術やインフラはまだ発展途上です。

燃料費と燃費効率-燃料価格の高騰は、モーターホームや牽引式RVの潜在的な購買意欲を削ぎ、利用を減少させる可能性があります。この課題は、燃料費が旅行予算に大きな影響を与える長距離旅行者にとって特に重要です。

限られたインフラとキャンプ場-一部の地域、特に新興国では、キャンプ場、駐車場、サービスステーションといったRVに適したインフラが不足しており、市場の成長を妨げています。駐車場やメンテナンスのための場所が限られているため、RV車旅行の利便性が損なわれ、潜在的な購入者にとって魅力が乏しくなります。

消費者の嗜好の変化-若い世代は旅行の嗜好が異なり、コンパクトなキャンピングカーやエコツーリズム体験のような、より小型で手頃な価格の、エコフレンドリー選択肢を好む可能性があります。このシフトは、より大型で伝統的モーターホームやRVの需要を制限する可能性があります。

主要動向

アウトドアレクリエーション需要の高まり-アウトドアや自然をベースとした観光の世界の高まりがRVの人気に拍車をかけています。パンデミック後、社会的に距離を置いた旅行が強く望まれており、モーターホームや牽引式RVはそれに完璧に応えています。モーターホームや牽引式RVは、柔軟性、機動性、旅先での自宅のような快適さを記載しています。

進化する技術的進歩-現代のRVには、スマートホーム機能、ソーラーパネル、Wi-Fi接続、GPSシステム、先進的エンターテイメントシステムなどの先進的技術が統合されています。これらの技術は快適性、利便性、エネルギー効率を向上させ、RV車を技術に敏感な消費者にとってより魅力的なものにしています。

軽量牽引式RVの人気の高まり-燃費効率が消費者の優先事項になるにつれ、軽量牽引式RVへの動向が高まっています。これらの車は牽引が容易で、強力な牽引車を必要とせず、燃費が良いため、手頃な価格でエコフレンドリーです。

持続可能性とエコフレンドリーRVへの需要の高まり-電気モーターホームやハイブリッドモーターホーム、太陽エネルギーシステムを搭載したRVなど、持続可能でエコフレンドリーRVオプションへの需要が高まっています。メーカーは消費者の期待や環境規制を満たすため、よりエコフレンドリーモデルの開発に力を入れています。

レンタルとシェアリング経済の拡大-RVレンタル市場は拡大し、OutdoorsyやRVシェアのようなプラットフォームによって、人々はモーターホームや牽引式RVを短期間使用するために簡単にレンタルできるようになりました。この動向は、消費者が所有にこだわることなくRVライフを楽しむことを可能にし、若い世代や時折旅行する人を惹きつけています。

目次

第1章 モーターホームと牽引式RVの世界市場導入

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 モーターホームと牽引式RVの世界市場展望

• 概要
• 市場力学
  • 牽引役
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 モーターホームと牽引式RVの世界市場：タイプ別

• 概要
• 牽引式RV
• モーターホームRV

第6章 モーターホームと牽引式RVの世界市場：用途別

• 概要
• レジャー
• ビジネス旅行者

第7章 モーターホームと牽引式RVの世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他の欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他のアジア太平洋
• その他
  • ラテンアメリカ
  • 中東・アフリカ

第8章 モーターホームと牽引式RVの世界市場の競合情勢

• 概要
• 各社の市場ランキング
• 主要開発戦略

第9章 企業プロファイル

• Camping World Holdings
• Forest River
• Gulf Stream Coach
• Northwood Manufacturing
• REV Group
• THOR INDUSTRIES
• Winnebago Industries

第10章 付録

• 関連調査

Motorhomes and Towable RVs Market Size and Forecast

Motorhomes and Towable RVs Market size was valued at USD 48.79 Billion in 2024 and is projected to reach USD 78.3 Billion by 2032, growing at a CAGR of 6.72% from 2026 to 2032.

Motorhomes are self-contained recreational vehicles (RVs) and available in three main classes: Class A (the largest, often bus-like models), Class B (smaller, van-sized models), and Class C (mid-sized models with a recognizable cab-over design).

Motorhomes provide convenience by combining transportation and accommodation in one unit, featuring amenities like kitchens, bathrooms, sleeping areas, and entertainment systems, making them ideal for long road trips or camping without the need to set up camp.

Recreational vehicles (RVs) are trailers designed to be towed by a separate vehicle, such as a truck or SUV.

These RVs come in various forms, including travel trailers, fifth wheels, and pop-up campers.

Unlike motorhomes, towable RVs lack their own engines and require a vehicle to pull them.

However, they offer the benefit of allowing users to disconnect and explore their surroundings without moving their entire home.

Towable RVs also vary in size and features, with some providing luxurious living spaces and others offering a more compact and lightweight camping solution

Global Motorhomes and Towable RVs Market Dynamics

Key Market Drivers:

Increasing Popularity of Outdoor Recreation and Tourism: There has been a growing interest in outdoor adventures, camping, and road trips, especially post-pandemic, as people seek safe and flexible travel alternatives. RVs, both motorhomes and towable, provide freedom and self-sufficiency, making them an appealing option for tourists looking to explore remote areas.

Rising Disposable Income and Spending on Leisure: As economies grow and disposable income rises, especially in developed regions like North America and Europe, consumers are more willing to spend on recreational activities, including the purchase or rental of RVs for vacations. This trend also extends to middle-income groups, boosting demand in emerging markets.

Developing Technological Advancements: Innovations in RV design, including lightweight materials, improved fuel efficiency, advanced safety features, and smart home integration, are making RVs more attractive and accessible. For example, enhanced solar-powered systems and electric RVs are gaining attention as eco-friendly alternatives, addressing consumer demand for sustainability.

Rising Remote Work and Digital Nomadism: The increase in remote work opportunities has fueled demand for motorhomes and towable RVs, as individuals and families look for flexible living and working environments. The RV lifestyle, offering mobility combined with comfort, has become more appealing to digital nomads and those seeking a work-life balance on the road.

Growing RV Rental Market: Many consumers who are not ready to invest in an RV purchase are opting to rent instead, contributing to the expansion of the RV rental market. This is particularly prominent in younger demographics, such as millennials, who are increasingly drawn to experiential travel but prefer not to commit to ownership.

Environmental Consciousness: RV manufacturers are responding to the demand for greener options, with a focus on energy efficiency and eco-friendly materials. This push aligns with a broader trend of sustainability in travel, attracting environmentally conscious consumers who want to reduce their carbon footprint.

Expansion in Emerging Markets: Countries in Asia-Pacific and Latin America are witnessing a rise in RV interest due to expanding tourism infrastructure, improving road conditions, and growing middle-class populations. This is creating new opportunities for both motorhome and towable RV manufacturers.

Key Challenge:

High Initial Costs and Affordability- Motorhomes and RVs are significant investments, often costing tens or hundreds of thousands of dollars. This high entry cost can be a barrier for many potential buyers, particularly in emerging markets where disposable income is lower. Additionally, maintenance, fuel, and insurance costs further add to the expense, making affordability a key concern.

Environmental Concerns and Regulations- Increasing awareness of environmental impact, along with government regulations on emissions and fuel efficiency, poses challenges for RV manufacturers. Motorhomes are typically less fuel-efficient and contribute to higher carbon emissions. This has led to growing pressure to innovate toward greener alternatives, such as electric or hybrid RVs, but the technology and infrastructure are still developing.

Fuel Costs and Fuel Efficiency- Rising fuel prices can deter potential buyers and reduce the usage of motorhomes and towable RVs, as these vehicles often consume significant amounts of fuel. This challenge is especially significant for long-distance travelers, where fuel costs can substantially impact travel budgets.

Limited Infrastructure and Campgrounds- In some regions, particularly in developing countries, the lack of RV-friendly infrastructure, such as campgrounds, parking facilities, and service stations, hinders market growth. Limited places for parking and maintenance affect the convenience of RV travel, making it less appealing for potential buyers.

Changing Consumer Preferences- The younger generation may have different travel preferences, favoring smaller, more affordable, and environmentally-friendly options like compact camper vans or eco-tourism experiences. This shift can limit demand for larger, more traditional motorhomes and RVs.

Key Trends:

Rising Demand for Outdoor Recreation- The global rise in outdoor and nature-based tourism has fueled the popularity of RVs. Post-pandemic, there has been a strong desire for socially distanced travel, which motorhomes and towable RVs cater to perfectly. They offer flexibility, mobility, and the comfort of home while being on the road.

Evolving Technological Advancements- Modern RVs are integrating advanced technologies such as smart home features, solar panels, Wi-Fi connectivity, GPS systems, and advanced entertainment systems. These technologies enhance comfort, convenience, and energy efficiency, making RVs more attractive to tech-savvy consumers.

Growing Popularity of Lightweight Towable RVs- As fuel efficiency becomes a priority for consumers, there is a growing trend toward lightweight towable RVs. These vehicles are easier to tow, require less powerful towing vehicles, and offer better fuel efficiency, making them more affordable and environmentally friendly.

Growing Demand for Sustainability and Eco-Friendly RVs- There is increasing demand for sustainable and eco-friendly RV options, including electric or hybrid motorhomes and RVs equipped with solar energy systems. Manufacturers are focusing on developing greener models to meet consumer expectations and environmental regulations.

Expanding Rental and Sharing Economy- The RV rental market has expanded, with platforms like Outdoorsy and RV share making it easier for people to rent motorhomes and towable RVs for short-term use. This trend allows consumers to enjoy the RV lifestyle without the commitment of ownership, attracting younger generations and occasional travelers.

Global Motorhomes and Towable RVs Market Regional Analysis

Here is a more detailed regional analysis of the global motorhomes and towable RVs market:

North America

North America is projected to maintain its dominant position in the global motorhomes and towable RVs market throughout the forecast period

North America has a well-established RV culture, with a long history of recreational vehicle ownership and use. This deep-rooted culture has fostered a strong demand for motorhomes and towable RVs in the region.

North America boasts a vast network of RV parks and campgrounds, offering a wide range of amenities and facilities for RV enthusiasts.

This infrastructure supports the RV lifestyle and encourages travel and exploration. The North American economy, particularly in the United States and Canada, has historically been stable and prosperous.

This economic stability has enabled consumers to invest in recreational vehicles and enjoy outdoor adventures.

North America's diverse landscapes, including national parks, mountains, and coastlines, offer numerous opportunities for RV travel and exploration.

This natural beauty attracts RV enthusiasts from around the world.

Europe

Europe is anticipated to be the fastest-growing region in the global motorhomes and towable RVs Market during the forecast period.

Europe offers a diverse range of landscapes, attractions, and historical sites, making it an ideal destination for RV travel. This diversity attracts RV enthusiasts from both within and outside of Europe, contributing to market growth.

European governments have implemented policies and initiatives to promote tourism and outdoor recreation, which has a positive impact on the RV market. These initiatives may include investments in infrastructure, camping facilities, and incentives for RV owners.

The development of modern and comfortable RVs with advanced amenities and features has made them more appealing to a wider range of consumers. This technological progress is driving the growth of the RV market in Europe.

Global Motorhomes and Towable RVs Market: Segmentation Analysis

The Global Motorhomes and Towable RVs Market is segmented based on Type, Application, And Geography.

Motorhomes and Towable RVs Market, By Type

• Towable RVs
• Motorized RVs

Based on Type, the Global Motorhomes and Towable RVs Market is bifurcated Towable RVs, Motorized RVs. The Towable RVs segment is showing significant growth in the global motorhomes and towable RVs Market due to their affordability, flexibility, and wide range of options catering to different budgets and preferences. Unlike motorhomes, towable RVs do not have an engine, which makes them more cost-effective to purchase and maintain. Their lightweight and versatile designs allow them to be towed by various vehicles, making them accessible to a larger segment of consumers. In addition to this, towable RVs offer the convenience of unhitching at campsites, allowing travelers to use their vehicle for exploring local areas, contributing to their widespread popularity and higher sales volume compared to motorhomes.

Motorhomes and Towable RVs Market, By Application

• Leisure Activities
• Business Travelers

Based on Application, the Global Motorhomes and Towable RVs Market is bifurcated into Leisure Activities, Business Travelers. The leisure activities segment is showing significant growth in the global motorhomes and towable RVs market, attributable to the growing demand for outdoor recreational experiences, road trips, and camping adventures. Consumers are increasingly seeking flexible, comfortable, and self-contained travel options that allow them to explore nature and remote locations at their own pace. The convenience of having home-like amenities, such as kitchens, bathrooms, and sleeping quarters, appeals to families, retirees, and adventure seekers alike, making motorhomes and towable RVs ideal for vacations, weekend getaways, and long-term travel. This strong connection to leisure activities continues to fuel market growth, particularly as travel preferences shift towards domestic and nature-based tourism.

Motorhomes and Towable RVs Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

Based on Geography, the Global Motorhomes and Towable RVs Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America is substantially dominating the global motorhomes and towable RVs market and is expected to continue its dominance throughout the forecast period. North America has a well-established RV culture, with a long history of recreational vehicle ownership and use. This deep-rooted culture has fostered a strong demand for motorhomes and towable RVs in the region. North America boasts a vast network of RV parks and campgrounds, offering a wide range of amenities and facilities for RV enthusiasts. This infrastructure supports the RV lifestyle and encourages travel and exploration. The North American economy, particularly in the United States and Canada, has historically been stable and prosperous. This economic stability has enabled consumers to invest in recreational vehicles and enjoy outdoor adventures. North America's diverse landscapes, including national parks, mountains, and coastlines, offer numerous opportunities for RV travel and exploration. This natural beauty attracts RV enthusiasts from around the world.

Key Players

The "Global Motorhomes and Towable RVs Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Camping World Holdings, Forest River, Gulf Stream Coach, Northwood Manufacturing, REV Group, THOR INDUSTRIES, Winnebago Industries.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Motorhomes and Towable RVs Market Key Developments

• In January 2022, Ford and Erwin Hymer Group (EHG) announced a framework agreement to provide customer-ready recreational vehicles and motorhomes that are based on Ford Transit and Ford Transit Custom.
• In December 2021, Apollo Tourism & Leisure and Tourism Holdings Limited announced the merger of the two entities. The merger will result in Apollo Tourism & Leisure shareholders owning 25% of the combined entity. This will broaden Apollo's global recreational vehicle networks, which encompass the servicing, sales, rental, and manufacturing of RVs.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL MOTORHOMES AND TOWABLE RVS MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL MOTORHOMES AND TOWABLE RVS MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL MOTORHOMES AND TOWABLE RVS MARKET, BY TYPE

• 5.1 Overview
• 5.2 Towable RVs
• 5.3 Motorized RVs

6 GLOBAL MOTORHOMES AND TOWABLE RVS MARKET, BY APPLICATION

• 6.1 Overview
• 6.2 Leisure Activities
• 6.3 Business Travelers

7 GLOBAL MOTORHOMES AND TOWABLE RVS MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East & Africa

8 GLOBAL MOTORHOMES AND TOWABLE RVS MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Camping World Holdings
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Forest River
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Gulf Stream Coach
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Northwood Manufacturing
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 REV Group
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 THOR INDUSTRIES
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Winnebago Industries
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments

10 Appendix

• 10.1 Related Research