K-12教育におけるBYOD：エンドユーザー調査

現在の市場動向：

サンプルベースでは、1人1台スキームの普及率が高く、保護者サンプルのほぼ4分の3が何らかの形で1人1台のオプションを提供されています。学校が1人1台を実現する方法は多岐にわたるため、デバイス製造業者には多くの機会があります。

一般的に、ほとんどの保護者は、公式のスキームを通じて、または単に子供が私物のデバイスを学校に持ち込むことを許可されることによって、BYODを提供されています。そうでない場合、5分の1弱はリースデバイスを提供されており、これには特定のCYODリースモデルによる4%が含まれます。

1人1台のイニシアチブ、特にBYODは、私立学校で特に高くなっています。調査対象の学校の60%以上が今後の1人1台デバイスの目標を掲げており、デバイス製造業者にとっての機会は増える一方です。個々の最大の目標は、特に中学校で自分のノートブック／ラップトップ／Chromebookを持つ生徒の数を増やすことでです。現在BYODスキームを導入していない学校の約半数が、BYODスキームの導入を計画しているか、今後2年以内に導入する方向で交渉中です。

調査対象：

• 回答者：5～18歳の子供を持つ保護者
• 調査サンプル：米国・英国・オーストラリア・ドイツ・インド・日本から7,863名の回答者 (各国のサンプル数は、学生人口の規模、BYODの現在の普及状況、近い将来の大幅な成長予想に基づく)
• 質問：学校からの指示により、年間を通じて子供が学校で使用する製品を購入したかどうか (「はい」の回答者はディープダイブセクションを回答)
• サンプル：性別、年齢、収入などの主要な属性について全国的に保護者を代表するもの
• 学校への調査：回答者はITの意思決定者、校長、カリキュラム主任、または教育技術者
• 各国のサンプルサイズ：予想されるBYOD市場の規模に基づく
• 質問：学校が保護者にデバイスの購入を指示または許可しているかどうか (「はい」の回答者はディープダイブセクションを回答)
• サンプル：学校の規模やタイプなどの主要な特性について広く代表的なもの

本レポートでは、K-12教育におけるBYODの動向を保護者サイドおよび学校サイドから調査し、保護者が子供に使わせるデバイスをどのように購入しているか、また、購入の際の意思決定基準や付加価値などをまとめています。

目次

• 包括的PDFレポート
• エグゼクティブサマリー
• 1人1台のデバイス所有
• BYODの導入と使用
• BYODに対する考え方
• デバイスの仕様
• 購入した製品
• 購入までの道のり
• 価格と支払い方法
• 彼らは何を変えたか?
• 付録
  • 技術仕様
  • モデルの推奨事項
  • モバイルネットワークとデータプラン
  • デバイスのセットアップ、トレーニング、手順

Bring-your-own-device to school (BYOD) is a growing trend in some markets, with schools encouraging parent-funded technology purchases. While having been relatively common in private schools for some years, this trend is now gaining wider significance, with tightening education budgets being the main driver.

This report focuses on end-user data to offer insight into how parents are buying devices for their children to use. This phenomenon could impact how vendors approach the route to the education market, as the channels in which these devices are purchased can differ from institutional sales. Equally, the purchase decision-making criteria or added value sales opportunity when driven by a parent purchase can provide new opportunities for vendors. Analysis throughout this report brings together a mixture of parent and school data in order to provide a holistic view on the BYOD market.

This is futuresource's fifth wave of BYOD end-user research, following the first four waves in 2020, 2021, 2022 and 2023. This focuses on major EdTech countries or territories where BYOD is understood to be significant or about to become significant: USA, UK, Australia, Germany, India and Japan.

Current market trends:

There is a high prevalence of 1:1 device schemes amongst the sample base, with almost three quarters of the parent sample being offered some form of 1:1 option. With a wide range of ways for schools to achieve 1:1, there are a number of opportunities for device manufacturers.

Typically, most parents are offered BYOD, either through an official scheme, or just by their children being allowed to bring personal devices into school. Alternatively, just under one fifth were offered a leased device including 4% through a specific CYOD leasing model.

1:1 initiatives are particularly high in private schools, especially for BYOD. The opportunity for device manufacturers is only likely to increase, with over 60% of schools in the survey having 1:1 device goals moving forward. The biggest individual goal is to increase the number of students with their own notebook/ laptop/Chromebook, particularly in secondary schools. Furthermore, around half of schools that do not currently have a BYOD scheme in place, either plan to introduce one, or are currently negotiating introducing one in the next two years.

Areas Explored:

• Respondents had to be parents with a child between the ages of 5 - 18 in order to qualify for the survey.
• A sample of 7,863 respondents were reached overall from the USA, UK, Australia, Germany, India and Japan. The sample sizes in each country were based on the size of the student population and the current pervasiveness of BYOD or expected strong growth in the near future.
• Respondents were asked whether they bought a product for their child to use in school throughout the year, as a result of the school instructing them to do so. Any respondents who had purchased a device in this way were then routed into a deep dive section.
• The sample was nationally representative of parents on key demographics such as gender, age and income.
• In the school survey, respondents had to be an IT decision maker, school principal, curriculum lead or instructional technologist to qualify for the survey.
• A sample of 488 respondents were reached overall.The sample size in each country was based on the anticipated size of the BYOD market.
• Respondents were asked if the school instructed or allowed parents to purchase a device. Any schools that did were then routed into a deep dive section.
• The sample was broadly representative on key characteristics such as school size and type.

Did you Know?

Futuresource has been tracking, researching and consulting on the education technology market for more than 20 years. This publication is one in a series of end-user research reports, produced to provide businesses with a fully-rounded view of the market.

Any business with an interest in corporate video conferencing and meeting room technologies will benefit from this report, particularly:

• Manufacturers and their suppliers
• Supply chain and intermediaries
• Education technology retailers
• Market strategists, marketing and sales professionals
• Technology investors

Table of Contents

• Comprehensive PDF report
• Executive summary
• 1:1 device ownership
• BYOD deployment and usage
• Attitudes towards BYOD
• Device specifications
• Products purchased
• Purchase journey
• Price and payment method
• What would they have changed?
• Appendix
  • Technical specifications
  • Model recommendations
  • Mobile network and data plans
  • Device setup, training and procedures