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表紙：K-12教材市場規模、シェア、成長分析、タイプ別、コンテンツタイプ別、用途別、地域別 - 産業予測、2025年～2032年
市場調査レポート
商品コード
1764777

K-12教材市場規模、シェア、成長分析、タイプ別、コンテンツタイプ別、用途別、地域別 - 産業予測、2025年～2032年

K-12 Instruction Material Market Size, Share, and Growth Analysis, By Type (Traditional Instruction Material, Digital Instruction Material), By Content Type (Textbooks, Workbooks), By Application, By Region - Industry Forecast 2025-2032

出版日
発行
SkyQuest
ページ情報
英文 199 Pages
納期
3～5営業日
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=147.66円
K-12教材市場規模、シェア、成長分析、タイプ別、コンテンツタイプ別、用途別、地域別 - 産業予測、2025年～2032年
出版日: 2025年07月02日
発行: SkyQuest
ページ情報: 英文 199 Pages
納期: 3～5営業日
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  • 概要
  • 目次
概要

K-12教材の世界市場規模は、2023年に56億米ドルと評価され、2024年の60億4,000万米ドルから2032年には110億1,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは7.8％で成長する見通しです。

K-12教材の世界市場は、デジタル学習ツールの統合が進んでいることや、教育インフラを強化するための政府の取り組みによって、堅調な成長を遂げています。電子書籍、インタラクティブな学習プラットフォーム、パーソナライズされたコンテンツの採用が増加し、従来の授業体験が再構築されつつあります。新興国は、学生数の増加と最新のカリキュラムリソースの必要性から、市場拡大に大きく貢献しています。さらに、能力ベースの教育やブレンデッドラーニングアプローチへのシフトが、適応的で魅力的な教材への需要を押し上げています。主な企業は、多様な学習ニーズに対応するため、多言語対応やカリキュラムに沿ったコンテンツの開発に注力しています。テクノロジーと教育法の進化に伴い、革新性、アクセシビリティ、生徒中心の学習ソリューションを重視するこの市場は、世界的に着実な成長を遂げようとしています。

目次

イントロダクション

  • 調査の目的
  • 調査範囲
  • 定義

調査手法

  • 情報調達
  • 二次と一次データの方法
  • 市場規模予測
  • 市場の前提条件と制限

エグゼクティブサマリー

  • 世界市場の見通し
  • 供給と需要の動向分析
  • セグメント別機会分析

市場力学と見通し

  • 市場概要
  • 市場規模
  • 市場力学
    • 促進要因と機会
    • 抑制要因と課題
  • ポーターの分析

主な市場の考察

  • 重要成功要因
  • 競合の程度
  • 主な投資機会
  • 市場エコシステム
  • 市場の魅力指数（2024年）
  • PESTEL分析
  • マクロ経済指標
  • バリューチェーン分析
  • 価格分析
  • 技術分析
  • ケーススタディ
  • 顧客購買行動分析

K-12教材市場規模：タイプ別& CAGR（2025年～2032年）

  • 市場概要
  • 伝統的な指導教材
  • デジタル教材

K-12教材市場規模：コンテンツタイプ別& CAGR（2025年～2032年）

  • 市場概要
  • 教科書
  • ワークブック
  • 教育ソフトウェア

K-12教材市場規模：用途別& CAGR（2025年～2032年）

  • 市場概要
  • 就学前学校
  • 小学校
  • 中学校
  • 高校

K-12教材市場規模：地域別& CAGR（2025年～2032年）

  • 北米
    • 米国
    • カナダ
  • 欧州
    • ドイツ
    • スペイン
    • フランス
    • 英国
    • イタリア
    • その他欧州地域
  • アジア太平洋地域
    • 中国
    • インド
    • 日本
    • 韓国
    • その他アジア太平洋地域
  • ラテンアメリカ
    • ブラジル
    • その他ラテンアメリカ地域
  • 中東・アフリカ
    • GCC諸国
    • 南アフリカ
    • その他中東・アフリカ

競合情報

  • 上位5社の比較
  • 主要企業の市場ポジショニング（2024年）
  • 主な市場企業が採用した戦略
  • 最近の市場動向
  • 企業の市場シェア分析（2024年）
  • 主要企業の企業プロファイル
    • 企業の詳細
    • 製品ポートフォリオ分析
    • 企業のセグメント別シェア分析
    • 収益の前年比比較（2022-2024年）

主要企業プロファイル

  • Pearson
  • Google
  • McGrawHill Education
  • Udemy
  • Coursera
  • Byju's
  • D2L Corp.
  • Microsoft
  • IBM Corporation
  • Adobe Inc.
  • Oracle
  • Stride Inc.
  • Cengage Learning India Pvt. Ltd

結論と提言

目次
Product Code: SQMIG25R2031

Global K-12 Instruction Material Market size was valued at USD 5.6 billion in 2023 and is poised to grow from USD 6.04 billion in 2024 to USD 11.01 billion by 2032, growing at a CAGR of 7.8% during the forecast period (2025-2032).

The Global K-12 Instruction Material Market is witnessing robust growth, driven by the increasing integration of digital learning tools and government initiatives to enhance educational infrastructure. The rising adoption of e-books, interactive learning platforms, and personalized content is reshaping traditional classroom experiences. Emerging economies are significantly contributing to market expansion due to rising student enrollments and the need for updated curriculum resources. Additionally, the shift toward competency-based education and blended learning approaches is boosting demand for adaptive and engaging instructional materials. Key players are focusing on developing multilingual and curriculum-aligned content to cater to diverse learning needs. With technology and pedagogy evolving, the market is poised for steady growth, emphasizing innovation, accessibility, and student-centered learning solutions globally.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global K-12 Instruction Material market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global K-12 Instruction Material Market Segments Analysis

Global K-12 Instruction Material Market is segmented by Type, Content Type, Application and region. Based on Type, the market is segmented into Traditional Instruction Material and Digital Instruction Material. Based on Content Type, the market is segmented into Textbooks, Workbooks and Educational Software. Based on Application, the market is segmented into Pre-Primary School, Primary School, Middle School and High School. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global K-12 Instruction Material Market

The increasing demand for accessible and affordable educational resources is a key driver of the global K-12 instruction material market. This demand urges schools and edtech companies to develop inclusive, flexible, and cost-effective learning solutions. With the rise of online platforms, open educational resources, and various government initiatives, high-quality instructional materials are being made available to a broader range of students, including those in underserved or remote areas. These efforts are essential in catering to diverse learning requirements and promoting educational equity, thereby ensuring that all students have the opportunity to succeed academically, regardless of their circumstances.

Restraints in the Global K-12 Instruction Material Market

A significant challenge facing the Global K-12 Instruction Material market is the limited familiarity with e-learning among schools, teachers, and families, which hinders their willingness and ability to adopt digital tools and online learning platforms. Many educators and parents lack knowledge about e-learning resources, leading to cautious and inefficient utilization of these materials. This gap in understanding and confidence impedes the transition from traditional analog methods to digital instruction, thereby obstructing broader market growth and the realization of the benefits offered by modern educational solutions. Consequently, this restraint affects the overall advancement of the K-12 instructional material sector.

Market Trends of the Global K-12 Instruction Material Market

The Global K-12 Instruction Material market is witnessing a significant trend towards the integration of AI and machine learning technologies. This innovative approach facilitates personalized learning experiences by tailoring content to meet individual students' needs and learning styles. AI-driven tools, such as intelligent tutoring systems and advanced learning analytics, empower educators to identify student strengths and knowledge gaps more effectively, delivering targeted support and optimizing classroom management. This technological shift not only enhances student engagement and educational outcomes but also adapts seamlessly to both traditional and virtual learning settings, driving growth and revolutionizing the way instructional materials are developed and utilized in the K-12 sector.

Table of Contents

Introduction

  • Objectives of the Study
  • Scope of the Report
  • Definitions

Research Methodology

  • Information Procurement
  • Secondary & Primary Data Methods
  • Market Size Estimation
  • Market Assumptions & Limitations

Executive Summary

  • Global Market Outlook
  • Supply & Demand Trend Analysis
  • Segmental Opportunity Analysis

Market Dynamics & Outlook

  • Market Overview
  • Market Size
  • Market Dynamics
    • Drivers & Opportunities
    • Restraints & Challenges
  • Porters Analysis
    • Competitive rivalry
    • Threat of substitute
    • Bargaining power of buyers
    • Threat of new entrants
    • Bargaining power of suppliers

Key Market Insights

  • Key Success Factors
  • Degree of Competition
  • Top Investment Pockets
  • Market Ecosystem
  • Market Attractiveness Index, 2024
  • PESTEL Analysis
  • Macro-Economic Indicators
  • Value Chain Analysis
  • Pricing Analysis
  • Technology Analysis
  • Case Studies
  • Customer Buying Behavior Analysis

Global K-12 Instruction Material Market Size by Type & CAGR (2025-2032)

  • Market Overview
  • Traditional Instruction Material
  • Digital Instruction Material

Global K-12 Instruction Material Market Size by Content Type & CAGR (2025-2032)

  • Market Overview
  • Textbooks
  • Workbooks
  • Educational Software

Global K-12 Instruction Material Market Size by Application & CAGR (2025-2032)

  • Market Overview
  • Pre-Primary School
  • Primary School
  • Middle School
  • High School

Global K-12 Instruction Material Market Size & CAGR (2025-2032)

  • North America (Type, Content Type, Application)
    • US
    • Canada
  • Europe (Type, Content Type, Application)
    • Germany
    • Spain
    • France
    • UK
    • Italy
    • Rest of Europe
  • Asia Pacific (Type, Content Type, Application)
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Latin America (Type, Content Type, Application)
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (Type, Content Type, Application)
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

Competitive Intelligence

  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2024
  • Strategies Adopted by Key Market Players
  • Recent Developments in the Market
  • Company Market Share Analysis, 2024
  • Company Profiles of All Key Players
    • Company Details
    • Product Portfolio Analysis
    • Company's Segmental Share Analysis
    • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

  • Pearson
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Google
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • McGrawHill Education
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Udemy
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Coursera
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Byju's
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • D2L Corp.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Microsoft
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • IBM Corporation
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Adobe Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Oracle
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Stride Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Cengage Learning India Pvt. Ltd
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments

Conclusion & Recommendations