市場調査レポート

商品コード

タイのソフトドリンク市場

Soft Drinks in Thailand

出版日: 2024年01月04日 | 発行: Euromonitor International

| ページ情報: 英文 84 Pages | 納期: 即日から翌営業日

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概要
目次

概要

サンプル依頼リストに入れる

2023年の清涼飲料の販売動向は、数量ベースで健全な伸びを示し、前年の傾向を引き継いです。これは、経済状況の改善が個人消費に好影響を与えたことも一因です。2022年10月に残っていた入国規制がすべて解除されたことを受け、インバウンド観光の回復が続いていることも、特にオン・トレード・チャネルでの売上を後押ししました。しかし、消費者がCOVID-19の影響を感じているため、需要がCOVID-19以前の水準を下回ったままであることは注目に値します。

当レポートでは、タイのソフトドリンク市場について調査し、市場の概要と共に、炭酸飲料、ジュース、ボトルウォーター、エナジードリンク、濃縮飲料、RTDティ、RTDコーヒーなどの市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

忙しいライフスタイルの復活により、「持ち帰り用」コーヒーの需要が高まる
コーヒー文化の発展により、カフェスタイルのRTDコーヒーによるプレミアム化が促進される
Boss Coffee、プレミアムRTDコーヒー市場の制覇を目指して積極的なマーケティングキャンペーンを開始

見通しと機会

高級製品への投資が消費者の需要を刺激
メーカーは健康とウェルネスの動向を活用
RTDコーヒーが外食サービスの選択肢との競合に直面

カテゴリーデータ

Product Code: SDTH

Sales of soft drinks saw healthy growth in volume terms in 2023, continuing the trend of the previous year. This was due partly to improved economic conditions, which had a positive impact on consumer spending. The ongoing recovery of inbound tourism also helped fuel sales, particularly within the on-trade channel, following the lifting of all remaining entry restrictions in October 2022. However, it is worth noting that demand remained below pre-COVID-19 levels, as consumers felt the effect of...

Euromonitor International's Soft Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Soft Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028

APPENDIX

Fountain sales in Thailand

DISCLAIMER

SOURCES

Summary 1 Research Sources

CARBONATES IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

Impact of sugar tax continues to weigh on regular carbonates
Key players increase their unit prices, despite government controls
Flavour innovations seek to strengthen appeal amongst Gen Z consumers

PROSPECTS AND OPPORTUNITIES

Health and wellness trend will shape player's innovation efforts
Reduced-sugar carbonates will represent lucrative territory for manufacturers
Coca-Cola and PepsiCo will look to deliver on sustainability goals

CATEGORY DATA

Table 119 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 120 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 121 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 122 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 123 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 124 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 125 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 126 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 127 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 128 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 129 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 130 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 131 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 132 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 133 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 134 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 135 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 136 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 137 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 138 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028

JUICE IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

Healthy growth for juice, despite rising unit prices, although the product's healthy image could be at threat
Functional juice drinks gain traction, thanks to continued immunity focus
Increased competition from new players

PROSPECTS AND OPPORTUNITIES

Players will focus on products with a healthier positioning, with coconut and other plant waters leading growth
Strong performance for foodservice, thanks to ongoing recovery of tourism
Innovation will be key to capturing new sources of growth

CATEGORY DATA

Table 31 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 32 Off-trade Sales of Juice by Category: Value 2018-2023
Table 33 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 34 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 36 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 37 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 38 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 39 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 40 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 41 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 42 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028

BOTTLED WATER IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

Buoyant performance for bottled water
Growing demand for functional bottled water, assisted by high number of new product launches
Niche brands enter market with aggressive marketing strategies

PROSPECTS AND OPPORTUNITIES

Competition to intensify between leading players
Tourism is expected to boost demand for bottled water
Packaging innovation will grab consumers' demand

CATEGORY DATA

Table 43 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 44 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 45 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 46 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 47 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 48 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 49 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 50 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 51 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 52 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 53 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 54 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028

SPORTS DRINKS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

Slower than expected growth for sports drinks
Sugar tax begins to bite
Sponsor continues to dominate sales

PROSPECTS AND OPPORTUNITIES

Growing demand for no-sugar products, on back of health and wellness trend
New product development and event marketing will be key to building brand awareness
Offline channel will be key to growth

CATEGORY DATA

Table 55 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 56 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 57 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 58 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 59 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 60 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 61 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 62 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 63 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 64 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 65 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 66 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028

ENERGY DRINKS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

Price increases dampen demand for energy drinks in 2023.
Players launched new products to capture attention of younger generation
Functional products serve to expand consumer base

PROSPECTS AND OPPORTUNITIES

Static performance expected, in face of increasing competition from other beverages
Players will focus on healthier, premium products

CATEGORY DATA

Table 67 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 68 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 69 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 70 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 71 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 72 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 73 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 75 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 76 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 77 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 78 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028

CONCENTRATES IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

Minimal growth for concentrates in 2023
Powder concentrates continue to dominate sales
Hale's Blue Boy continues to lead in liquid concentrates

PROSPECTS AND OPPORTUNITIES

Pricing and health and wellness are likely to be key influences on demand over the forecast period
Further scope for innovation
Small players will focus on innovation to win over consumers

CATEGORY DATA

Concentrates conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 79 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 80 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 81 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 82 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 83 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 84 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 85 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 86 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 87 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 88 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 89 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 90 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 91 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 92 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 93 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028

RTD TEA IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

RTD tea is increasingly perceived as a healthier option
New product development helps to drive demand
Rising health and wellness trend leads to increasing interest in premium unsweetened RTD tea varieties

PROSPECTS AND OPPORTUNITIES

Oishi and Ichitan will continue to dominate through investment in new product launches
Health and wellness trend to drive demand for kombucha
Off-trade sales of RTD tea will see greater competition from foodservice options

CATEGORY DATA

Table 94 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 95 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 96 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 97 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 98 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 99 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 100 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 101 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 102 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 103 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 104 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 105 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 106 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028

RTD COFFEE IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

Return of busier lifestyles boosts demand for "grab and go" coffee
Developing coffee culture encourages premiumisation through cafe-style RTD coffee
Boss Coffee launches aggressive marketing campaign in bid to conquer premium RTD coffee market

PROSPECTS AND OPPORTUNITIES

Investment in premium products will spur consumer demand
Manufacturers will tap into health and wellness trends
RTD coffee to face competition from foodservice options

CATEGORY DATA

Table 107 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 108 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 109 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 110 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 111 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 112 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 113 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 114 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 115 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 116 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 117 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 118 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028

タイのソフトドリンク市場

Soft Drinks in Thailand

目次

エグゼクティブサマリー

市場データ

付録

免責事項

情報源

タイの炭酸飲料

主要なデータ調査結果

2023年の発展

見通しと機会

カテゴリーデータ

タイのジュース

主要なデータ調査結果

2023年の発展

見通しと機会

カテゴリーデータ

タイのボトルウォーター

主要なデータ調査結果

2023年の発展

見通しと機会

カテゴリーデータ

タイのスポーツドリンク

主要なデータ調査結果

2023年の発展

見通しと機会

カテゴリーデータ

タイのエナジードリンク

主要なデータ調査結果

2023年の発展

見通しと機会

カテゴリーデータ

タイの濃縮飲料

主要なデータ調査結果

2023年の発展

見通しと機会

カテゴリーデータ

タイのRTDティ

主要なデータ調査結果

2023年の発展

見通しと機会

カテゴリーデータ

タイのRTDコーヒー

主要なデータ調査結果

2023年の発展

見通しと機会

カテゴリーデータ

Why buy this report?

TABLE OF CONTENTS

EXECUTIVE SUMMARY

MARKET DATA

APPENDIX

DISCLAIMER

SOURCES

CARBONATES IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

JUICE IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

BOTTLED WATER IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

SPORTS DRINKS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

ENERGY DRINKS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA