表紙:ベトナムにおけるホットドリンク市場
市場調査レポート
商品コード
981067

ベトナムにおけるホットドリンク市場

Hot Drinks in Vietnam

出版日: | 発行: Euromonitor International | ページ情報: 英文 39 Pages | 納期: 即納可能 即納可能とは

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ベトナムにおけるホットドリンク市場
出版日: 2020年12月23日
発行: Euromonitor International
ページ情報: 英文 39 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

COVID-19のパンデミックは、2020年のベトナムにおけるホットドリンクのオントレード販売に非常に強いマイナスの影響を与えました。しかし、1年間にオフトレードへの大きなシフトが見られ、小売販売の成長が急激に加速しました。総売上は2019年の販売レベルからわずかに低下したものの、COVID-19パンデミックとそれに伴う対応によりプレッシャーを受けている業界にとってはプラスの結果であると考えられています。

当レポートは、ベトナムのホットドリンク市場について調査しており、市場規模(実績および予測)、企業・ブランドのシェア、流通データ、競合情勢、COVID-19の影響などの情報を提供しています。

目次

目次と表のリスト

エグゼクティブサマリー

  • ホットドリンクへのCOVID-19の影響
    • COVID-19による国への影響
    • 企業の対応
    • 小売シフト
    • フードサービスと小売の内訳
    • ホットドリンク業界の今後
    • チャート1:ホットドリンクの売上成長シナリオ(2018-2025)
    • チャート2:ホットドリンク成長要因のバリューセールスへの影響(2017-2025)
  • 市場データ
  • 世界のマクロ経済環境
  • 世界の産業環境
  • 免責事項
  • 情報源

ベトナムにおけるコーヒー

  • 重要なデータの発見
  • 2020年の影響
    • COVID-19パンデミックによるコーヒーの売上への大きな影響
    • 取引中の販売に極圧をかける検疫の封鎖
    • COVID-19の状況においても影響を受けにくい新製品開発
  • 回復と機会
    • コーヒーの販売に期待される堅調かつ迅速な回復
    • 遅くとも2022年までに完全に回復すると予想されているコーヒーの取引販売
    • コーヒーの回復の鍵となる広告とマーケティング活動
  • カテゴリデータ

ベトナムにおける紅茶(お茶)

ベトナムにおけるその他のホットドリンク

目次
Product Code: HDVN

The COVID-19 pandemic had a very strong negative impact on on-trade sales of hot drinks in Vietnam during 2020. However, a major shift towards the off-trade was noted over the course of the year as retail sales growth accelerated sharply. The net result on total volume sales was a marginal decline on 2019 sales levels and this can be seen as a positive outcome for an industry under pressure due to the COVID-19 pandemic and the official response to it.

Euromonitor International's Hot Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

CHART 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025

CHART 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025

MARKET DATA

  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020
  • Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020
  • Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020
  • Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Huge impact on sales of coffee from the COVID-19 pandemic

Quarantine lockdown places extreme pressure on on-trade sales

New product development undimmed by the COVID-19 situation

RECOVERY AND OPPORTUNITIES

A robust and rapid recovery expected for sales of coffee

On-trade sales of coffee expected to rebound fully by 2022 at the latest

Advertising and marketing activity set to be key to the recovery of coffee

CATEGORY DATA

  • Table 25 Retail Sales of Coffee by Category: Volume 2015-2020
  • Table 26 Retail Sales of Coffee by Category: Value 2015-2020
  • Table 27 Retail Sales of Coffee by Category: % Volume Growth 2015-2020
  • Table 28 Retail Sales of Coffee by Category: % Value Growth 2015-2020
  • Table 29 NBO Company Shares of Coffee: % Retail Value 2016-2020
  • Table 30 LBN Brand Shares of Coffee: % Retail Value 2017-2020
  • Table 31 Forecast Retail Sales of Coffee by Category: Volume 2020-2025
  • Table 32 Forecast Retail Sales of Coffee by Category: Value 2020-2025
  • Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025
  • Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

On-trade sales plummet as the lockdown places pressure on demand

Gaining the attention of consumers takes on a new dimension in 2020

The use of teabags becomes more widespread as convenience rules

RECOVERY AND OPPORTUNITIES

An immediate and complete recovery slated for sales of tea

Development plans of the category leaders undimmed by COVID-19

Premiumisation set to emerge as a major trend in tea

CATEGORY DATA

  • Table 35 Retail Sales of Tea by Category: Volume 2015-2020
  • Table 36 Retail Sales of Tea by Category: Value 2015-2020
  • Table 37 Retail Sales of Tea by Category: % Volume Growth 2015-2020
  • Table 38 Retail Sales of Tea by Category: % Value Growth 2015-2020
  • Table 39 NBO Company Shares of Tea: % Retail Value 2016-2020
  • Table 40 LBN Brand Shares of Tea: % Retail Value 2017-2020
  • Table 41 Forecast Retail Sales of Tea by Category: Volume 2020-2025
  • Table 42 Forecast Retail Sales of Tea by Category: Value 2020-2025
  • Table 43 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025
  • Table 44 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

A strong shift to the retail channel is noted as on-trade sales plummet

Emergence of RTD versions of leading brands puts pressure on sales

The marketing focus shifts due to the pressures created by COVID-19

RECOVERY AND OPPORTUNITIES

A reversal of 2020 growth trends expected in 2021 as sales recover

International players set to remain in control of category sales

Chocolate-based flavoured powder drinks to remain a marginal category

CATEGORY DATA

  • Table 45 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020
  • Table 46 Retail Sales of Other Hot Drinks by Category: Value 2015-2020
  • Table 47 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 48 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020
  • Table 49 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020
  • Table 50 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020
  • Table 51 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
  • Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025