デフォルト表紙
市場調査レポート
商品コード
1400780

ベトナムのホットドリンク市場

Hot Drinks in Vietnam

出版日: | 発行: Euromonitor International | ページ情報: 英文 37 Pages | 納期: 即日から翌営業日

価格
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本日の銀行送金レート: 1USD=152.41円
ベトナムのホットドリンク市場
出版日: 2023年12月06日
発行: Euromonitor International
ページ情報: 英文 37 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

統計総局の調査によると、ベトナムのGDP成長率は年初の6.5%から2023年末には4.5%になると予測されています。軟調な労働市場と差し迫った世界同時不況への懸念から、2023年の消費者行動はより保守的になり、貯蓄を増やし、温かい飲み物など非必需品への支出は減少しました。政府は、付加価値税率を10%から8%に引き下げることで、企業と消費者を支援しようとしました。

当レポートでは、ベトナムのホットドリンク市場について調査し、市場の概要と共に、コーヒー、紅茶、その他のホットドリンクの市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

目次

エグゼクティブサマリー

市場データ

免責事項

情報源

ベトナムのコーヒー

主要なデータ調査結果

2023年の発展

  • コーヒー需要は景気減速とインフレ上昇の影響を受ける
  • 生産不足でコーヒー豆の価格が高騰
  • コーヒーは新製品イノベーションの恩恵を受け続ける

見通しと機会

  • コーヒーは予測期間中にパフォーマンスが向上すると予想される
  • 消費者は新鮮なコーヒーに高い関心を示すと予想される
  • ポッドに期待される機会は限られているが、地元企業や食品サービス事業者は市場でより多くのシェアを獲得する可能性がある

カテゴリーデータ

ベトナムのお茶

主要なデータ調査結果

2023年の発展

  • お茶は2023年も小売額のプラス成長を記録し続ける
  • 健康とウェルネスへの注目が高まり続ける中、フルーツ/ハーブティーは2023年に最もダイナミックなお茶のカテゴリーとなる
  • インスタントティは砂糖を減らしたオプションに重点を置いた製品革新の恩恵を受ける

見通しと機会

  • お茶の売上は、これらの製品のさまざまな健康効果と経済の改善により大幅な成長が見込まれる
  • 健康とウェルネスは今後もお茶の売上に大きな影響を与える
  • 小売eコマースは流通チャネルにおけるシェアを拡大し続ける

カテゴリーデータ

ベトナムのその他のホットドリンク

主要なデータ調査結果

2023年の発展

  • その他のホットドリンクの小売数量は引き続き減少
  • 2023年にはフードサービスの売上が好調に推移し、Miloはこの分野での主導的地位を固める
  • 他のホットドリンクの流通でも小売eコマースが人気を集める

見通しと機会

  • 他のホットドリンクは他のさまざまな製品との激しい競合に直面する見通し
  • ベトナムの健康とウェルネスの発展傾向は、新製品の開発とイノベーションに影響を与える可能性が高い
  • チョコレートベースのフレーバーパウダードリンクはニッチ市場にとどまる可能性が高いが、他の植物ベースのホットドリンクも健康的なイメージから恩恵を受ける

カテゴリーデータ

目次
Product Code: HDVN

Vietnam is predicted to see GDP growth of 4.5% by the end of 2023, compared to the initial forecast of 6.5% at the beginning of the year, as per the General Statistical Office study. Soft labour markets and concerns about an impending global recession have led to a more conservative consumer behaviour in 2023, with increased savings and decreased spending on non-essential items such as hot drinks. The government looked to support companies and consumers by reducing the VAT rate from 10% to 8% st...

Euromonitor International's Hot Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Hot drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for hot drinks?

MARKET DATA

  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2018-2023
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2018-2023
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2018-2023
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

COFFEE IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Demand for coffee impacted by a slowdown in the economy and elevated inflation
  • Production shortfall leads to a sharp rise in the price of coffee beans
  • Coffee continues to benefit from new product innovation

PROSPECTS AND OPPORTUNITIES

  • Coffee is expected to see the better performance over the forecast period
  • Consumers expected to show higher interest in fresh coffee
  • Limited opportunities expected for pods, but local players and foodservice operators could carve out more share in the market

CATEGORY DATA

  • Table 26 Retail Sales of Coffee by Category: Volume 2018-2023
  • Table 27 Retail Sales of Coffee by Category: Value 2018-2023
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2018-2023
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2018-2023
  • Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2018-2023
  • Table 31 NBO Company Shares of Coffee: % Retail Value 2019-2023
  • Table 32 LBN Brand Shares of Coffee: % Retail Value 2020-2023
  • Table 33 Forecast Retail Sales of Coffee by Category: Volume 2023-2028
  • Table 34 Forecast Retail Sales of Coffee by Category: Value 2023-2028
  • Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2023-2028
  • Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2023-2028

TEA IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Tea continues to record positive retail value growth in 2023
  • Fruit/herbal tea is the most dynamic tea category in 2023 as focus on health and wellness continues to grow
  • Instant tea benefits from product innovation with a focus on reduced sugar options

PROSPECTS AND OPPORTUNITIES

  • Tea sales expected to see strong growth thanks to the various health claims of these products and an improving economy
  • Health and wellness will remain a key influence on sales of tea
  • Retail E-Commerce will continue to expand its share in distribution channels.

CATEGORY DATA

  • Table 37 Retail Sales of Tea by Category: Volume 2018-2023
  • Table 38 Retail Sales of Tea by Category: Value 2018-2023
  • Table 39 Retail Sales of Tea by Category: % Volume Growth 2018-2023
  • Table 40 Retail Sales of Tea by Category: % Value Growth 2018-2023
  • Table 41 NBO Company Shares of Tea: % Retail Value 2019-2023
  • Table 42 LBN Brand Shares of Tea: % Retail Value 2020-2023
  • Table 43 Forecast Retail Sales of Tea by Category: Volume 2023-2028
  • Table 44 Forecast Retail Sales of Tea by Category: Value 2023-2028
  • Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2023-2028
  • Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2023-2028

OTHER HOT DRINKS IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Other hot drinks continues to decline in retail volume terms
  • Foodservice sales thriving in 2023 while Milo cements its leading position in the category
  • Retail E-commerce is getting popularity in other hot drinks' distribution

PROSPECTS AND OPPORTUNITIES

  • Other hot drinks set to face strong competition from various other products
  • Vietnam's developing health and wellness trend likely to inform new product development and innovation
  • Chocolate-based flavoured powder drinks likely to remain a niche, but other plant-based hot drinks should benefit from healthy image

CATEGORY DATA

  • Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
  • Table 48 Retail Sales of Other Hot Drinks by Category: Value 2018-2023
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023
  • Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2019-2023
  • Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2020-2023
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2023-2028
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2023-2028
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2023-2028