Product Code: HDVN
Vietnam is predicted to see GDP growth of 4.5% by the end of 2023, compared to the initial forecast of 6.5% at the beginning of the year, as per the General Statistical Office study. Soft labour markets and concerns about an impending global recession have led to a more conservative consumer behaviour in 2023, with increased savings and decreased spending on non-essential items such as hot drinks. The government looked to support companies and consumers by reducing the VAT rate from 10% to 8% st...
Euromonitor International's Hot Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Hot drinks in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for hot drinks?
MARKET DATA
- Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
- Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
- Table 3 Retail Sales of Hot Drinks by Category: Volume 2018-2023
- Table 4 Retail Sales of Hot Drinks by Category: Value 2018-2023
- Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
- Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
- Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
- Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
- Table 9 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
- Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
- Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
- Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
- Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2018-2023
- Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
- Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
- Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
- Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
- Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
- Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
- Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
- Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
- Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
- Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
- Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
- Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028
DISCLAIMER
SOURCES
- Summary 1 Research Sources
COFFEE IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Demand for coffee impacted by a slowdown in the economy and elevated inflation
- Production shortfall leads to a sharp rise in the price of coffee beans
- Coffee continues to benefit from new product innovation
PROSPECTS AND OPPORTUNITIES
- Coffee is expected to see the better performance over the forecast period
- Consumers expected to show higher interest in fresh coffee
- Limited opportunities expected for pods, but local players and foodservice operators could carve out more share in the market
CATEGORY DATA
- Table 26 Retail Sales of Coffee by Category: Volume 2018-2023
- Table 27 Retail Sales of Coffee by Category: Value 2018-2023
- Table 28 Retail Sales of Coffee by Category: % Volume Growth 2018-2023
- Table 29 Retail Sales of Coffee by Category: % Value Growth 2018-2023
- Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2018-2023
- Table 31 NBO Company Shares of Coffee: % Retail Value 2019-2023
- Table 32 LBN Brand Shares of Coffee: % Retail Value 2020-2023
- Table 33 Forecast Retail Sales of Coffee by Category: Volume 2023-2028
- Table 34 Forecast Retail Sales of Coffee by Category: Value 2023-2028
- Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2023-2028
- Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2023-2028
TEA IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Tea continues to record positive retail value growth in 2023
- Fruit/herbal tea is the most dynamic tea category in 2023 as focus on health and wellness continues to grow
- Instant tea benefits from product innovation with a focus on reduced sugar options
PROSPECTS AND OPPORTUNITIES
- Tea sales expected to see strong growth thanks to the various health claims of these products and an improving economy
- Health and wellness will remain a key influence on sales of tea
- Retail E-Commerce will continue to expand its share in distribution channels.
CATEGORY DATA
- Table 37 Retail Sales of Tea by Category: Volume 2018-2023
- Table 38 Retail Sales of Tea by Category: Value 2018-2023
- Table 39 Retail Sales of Tea by Category: % Volume Growth 2018-2023
- Table 40 Retail Sales of Tea by Category: % Value Growth 2018-2023
- Table 41 NBO Company Shares of Tea: % Retail Value 2019-2023
- Table 42 LBN Brand Shares of Tea: % Retail Value 2020-2023
- Table 43 Forecast Retail Sales of Tea by Category: Volume 2023-2028
- Table 44 Forecast Retail Sales of Tea by Category: Value 2023-2028
- Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2023-2028
- Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2023-2028
OTHER HOT DRINKS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Other hot drinks continues to decline in retail volume terms
- Foodservice sales thriving in 2023 while Milo cements its leading position in the category
- Retail E-commerce is getting popularity in other hot drinks' distribution
PROSPECTS AND OPPORTUNITIES
- Other hot drinks set to face strong competition from various other products
- Vietnam's developing health and wellness trend likely to inform new product development and innovation
- Chocolate-based flavoured powder drinks likely to remain a niche, but other plant-based hot drinks should benefit from healthy image
CATEGORY DATA
- Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
- Table 48 Retail Sales of Other Hot Drinks by Category: Value 2018-2023
- Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
- Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023
- Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2019-2023
- Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2020-2023
- Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2023-2028
- Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2023-2028
- Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2023-2028
- Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2023-2028