中国の小売市場

2024年の中国の小売業は、2023年と比較して増加率の若干の鈍化が見られたもの、現在の成長率は緩やかなものとなっています。マクロ経済要因が大きな役割を果たし、経済は減速し、住宅市場は課題に直面しました。高い失業率と可処分所得の減少は消費者信頼感に影響を与え、より合理的な消費とより慎重な消費習慣につながっています。

当レポートでは、中国の小売市場について調査し、ハイパーマーケット、スーパーマーケット、ディスカウントストア、コンビニエンスストア、複合小売店、健康・美容関連小売店、衣料品・履物小売店、家具・調度品店、DIY・金物店、耐久消費財小売店などのチャネル別の分析を提供するとともに、業績や直面している課題などを提供しています。

目次

目次と表のリスト

エグゼクティブサマリー

動作環境

市場データ

免責事項

情報源

中国のコンビニエンスストア

主なデータ結果

2024年の発展

• 中国の下層都市の成長によりコンビニエンスストアの売上が増加
• 人工知能（AI）の導入により業務効率と競争力が向上
• コンビニエンスストアのリーダーは競争圧力にもかかわらず優位性を維持

展望と機会

• 今後5年間で中国のコンビニエンスストアは大幅な成長が見込まれる
• 下位都市への戦略的拡大が成長を牽引
• 営業時間と製品ポートフォリオが拡大される可能性あり

チャンネルデータ

中国のディスカウント店

主なデータ結果

2024年の発展

• 消費者がコストパフォーマンスを求める中、中国ではディスカウント店が急成長
• 国内のディスカウント店が競合情勢において海外のライバルを上回る
• ディスカウントストアの小規模店舗を好む

展望と機会

• 中国市場ではディスカウント店の勢いが続くと予想
• 中国のディスカウントストアにおけるローカリゼーションの重要性の高まり
• プライベートラベルは成長の可能性がある分野です

チャンネルデータ

中国のハイパーマーケット

主なデータ結果

2024年の発展

• 消費者の嗜好の変化により、中国のハイパーマーケットは引き続き減少傾向
• ウォルマート・スーパーセンターはハイパーマーケットの衰退の中でリーダーシップを維持
• ハイパーマーケットの衰退を食い止めるための戦略

展望と機会

• 消費者の嗜好の変化の中でのハイパーマーケットの安定性予測
• 差別化戦略はハイパーマーケットの成長を促進することを目指している
• 配送範囲の改善が期待される

チャンネルデータ

中国のスーパーマーケット

主なデータ結果

2024年の発展

• 2024年、消費者行動の変化によりスーパーマーケットは緩やかな成長が見込まれる
• スーパーマーケットにおけるサプライチェーンの効率化に向けて
• 参入企業は競争力を維持するためにオンラインに移行し、新鮮な食品に焦点を当てている

展望と機会

• スーパーマーケットは着実な成長が見込まれ、中小規模の都市にチャンスあり
• 小売eコマースからの競争圧力はスーパーマーケットの業績に課題をもたらす
• スーパーマーケットでも二極化が見られる

チャンネルデータ

中国の小規模な地元食料品店

主なデータ結果

2024年の発展

• コロナ後の変化の中でも、地元の小規模食料品店の価値成長は維持されている
• 地元の小規模食料品店は中国の小売情勢で重要な役割を果たし続けている
• 小規模な地元食料品店は依然として非常に分散している

展望と機会

• 予測期間中、中国の小規模な地元食料品店は緩やかで安定した成長を維持する
• 若い世代が近代的な食料品店を好むため、成長に課題
• より多くの参入企業がデジタルツールを活用して優位に立つ

チャンネルデータ

中国の雑貨店

主なデータ結果

2024年の発展

• 2024年に中国の百貨店に影響を及ぼすさまざまな要因
• イノベーションとZ世代の嗜好に牽引され、バラエティストアは着実に成長
• 大手百貨店は競合情勢に適応し、成長を維持している

展望と機会

• 地域密着型商業化別百貨店の安定成長予測
• 今後、雑貨店の急速な開発が期待される
• バラエティストアは顧客ロイヤルティの向上に注力する可能性が高い

チャンネルデータ

中国のアパレルとフットウェアのスペシャリスト

主なデータ結果

2024年の発展

• 消費者の嗜好の変化により、アパレルおよび履物専門店は安定的だが慎重な成長を遂げる
• 2024年、アパレル業界でファストファッションが衰退し、国内ブランドが優勢に
• ライブ放送の人気により、より多くのオフライン小売業者が関与するようになる

展望と機会

• 他のチャネルからの課題にもかかわらず、中国のアパレルと靴の専門業者は回復力を維持すると予想される
• 消費者が時間を過ごしたいと思える店舗づくり
• アパレル・フットウェア専門企業におけるデジタル変革の機会

チャンネルデータ

中国の家電製品および電子機器のスペシャリスト

主なデータ結果

2024年の発展

• 住宅市場の減速の中、家電・電子機器専門業者は安定を維持
• 1級都市と2級都市の家電・電子機器専門店ではプレミアム化が顕著
• 競合情勢が変化し、主要小売業者が苦戦

展望と機会

• 緩やかで安定した成長と消費者のエネルギー効率化へのシフト
• 小売eコマースによる競合の激化
• 予測期間中にリーダーシップが変わる可能性

チャンネルデータ

中国の健康と美容の専門家

主なデータ結果

2024年の発展

• 国内ブランドが牽引し、美容専門店は着実に成長
• 薬局の着実な成長と集中化
• 薬局大手企業間の競合激化

展望と機会

• 国内ブランドとイノベーションの牽引により、美容専門家は再び力強い成長を期待
• 薬局は幅広い製品ラインナップを提供することで継続的な成長を遂げている
• 美容専門家にとって重要な戦略は差別化である

チャンネルデータ

中国のホーム製品スペシャリスト

主なデータ結果

2024年の発展

• 家庭用品および家具店の成長は安定しているが鈍化している
• DIYプロジェクトの増加により、ホームセンターやガーデニング店が継続的に成長
• 競合の衰退の中でイケアのシェアが上昇

展望と機会

• 継続的な課題にもかかわらず、無毒な製品が求められ、安定した成長が期待される
• 消費者を引き付けるためにオンラインとオフラインの両方のリソースに投資する可能性が高い参入企業
• ペットショップとスーパーマーケットが最も急成長を遂げる見込み

チャンネルデータ

中国での直接販売

主なデータ結果

2024年の発展

• 製品やサービスの革新が消費者の関心を高める
• 競合の衰退の中でアムウェイの好業績
• 許可証が必要なため新規参入は抑制される

展望と機会

• 信頼の高まりにより、直接販売の安定成長が期待される
• ソーシャルコマースの課題と機会
• 下位都市への拡大

チャンネルデータ

中国での販売

主なデータ結果

2024年の発展

• 利便性へのニーズの高まりにより緩やかな成長
• テクノロジーを活用した自動販売機の普及率の向上
• 自動販売機の取り扱いカテゴリーは従来

展望と機会

• 今後5年間は安定した緩やかな成長が見込まれる
• スマート自動販売機は中国で引き続き人気が高まる見込み
• コンビニエンスストアの競合激化

チャンネルデータ

中国の小売eコマース

主なデータ結果

2024年の発展

• 若干の減速にもかかわらず、小売eコマースは堅調に成長
• 競合情勢が変化し、DouyinとPinduoduoが勢いを増す
• eコマースにおける簡素化されたショッピング体験

展望と機会

• 小売eコマースの持続的な高成長が予測される
• イノベーションと技術の進歩が将来の成長を牽引する
• 超パーソナライズされたショッピングが中国のeコマースの未来となる可能性が高い

チャンネルデータ

Retail in China experienced moderate current value growth in 2024, although a slight slowdown in the rate of increase was seen compared with 2023. Macroeconomic factors played a significant role, with the economy slowing down, and the housing market facing challenges. High unemployment rates and reduced disposable incomes impacted consumer confidence, leading to more rational consumption and more cautious spending habits.

Euromonitor International's Retail in China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Retail in 2024: The big picture
• Digital and social media initiatives drive retail growth
• Shifts in retail channels favour value-based retail and online sales
• What next for retail?

OPERATING ENVIRONMENT

• Informal retail
• Opening hours for physical retail
• Summary 1 Standard Opening Hours by Channel Type 2024
• Seasonality
• 618 Shopping Festival and Double 11 Shopping Festival
• Shanghai May 5th Shopping Festival

MARKET DATA

• Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
• Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
• Table 3 Sales in Retail Offline by Channel: Value 2019-2024
• Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
• Table 5 Retail Offline Outlets by Channel: Units 2019-2024
• Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
• Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
• Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
• Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
• Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 21 Retail GBO Company Shares: % Value 2020-2024
• Table 22 Retail GBN Brand Shares: % Value 2021-2024
• Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
• Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
• Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
• Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
• Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
• Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
• Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
• Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
• Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
• Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
• Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
• Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
• Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
• Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
• Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 2 Research Sources

CONVENIENCE RETAILERS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising sales for convenience retailers thanks to growth across China's lower-tier cities
• Adoption of artificial intelligence (AI) enhances operational efficiency and competitiveness
• Leaders in convenience retailers sustain their dominance despite competitive pressures

PROSPECTS AND OPPORTUNITIES

• Strong growth forecast for convenience retailers in China over the next five years
• Strategic expansion into lower-tier cities set to drive growth
• Hours of operation and product portfolios likely to be extended

CHANNEL DATA

• Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
• Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
• Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
• Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
• Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
• Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
• Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029

DISCOUNTERS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rapid growth for discounters in China, as consumers seek value for money
• Domestic discounters surpass international rivals in the competitive landscape
• A preference for smaller stores in discounters

PROSPECTS AND OPPORTUNITIES

• Anticipated continued momentum for discounters in the Chinese market
• Increased importance of localisation in discounters in China
• Private label is an area with growth potential

CHANNEL DATA

• Table 65 Discounters: Value Sales, Outlets and Selling Space 2019-2024
• Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 67 Discounters GBO Company Shares: % Value 2020-2024
• Table 68 Discounters GBN Brand Shares: % Value 2021-2024
• Table 69 Discounters LBN Brand Shares: Outlets 2021-2024
• Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

HYPERMARKETS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Continued decline for hypermarkets in China, amidst shifting consumer preferences
• Walmart Supercenter maintains its leadership amidst decline for hypermarkets
• Strategies to try and stop the decline for hypermarkets

PROSPECTS AND OPPORTUNITIES

• Stability forecast for hypermarkets amidst evolving consumer preferences
• Differentiation strategies aim to drive growth for hypermarkets
• Improvement in delivery coverage anticipated

CHANNEL DATA

• Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 74 Hypermarkets GBO Company Shares: % Value 2020-2024
• Table 75 Hypermarkets GBN Brand Shares: % Value 2021-2024
• Table 76 Hypermarkets LBN Brand Shares: Outlets 2021-2024
• Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SUPERMARKETS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Supermarkets sees modest growth amidst evolving consumer behaviours in 2024
• Move towards supply chain efficiency in supermarkets
• Players move online and focus on fresh food to remain competitive

PROSPECTS AND OPPORTUNITIES

• Steady growth expected for supermarkets, with opportunities in lower-tier cities
• Competitive pressure from retail e-commerce will challenge the performance of supermarkets
• Polarisation may be seen in supermarkets

CHANNEL DATA

• Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 81 Supermarkets GBO Company Shares: % Value 2020-2024
• Table 82 Supermarkets GBN Brand Shares: % Value 2021-2024
• Table 83 Supermarkets LBN Brand Shares: Outlets 2021-2024
• Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SMALL LOCAL GROCERS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Value growth maintained in small local grocers amidst post-COVID-19 shifts
• Small local grocers continues to play a crucial role in China's retail landscape
• Small local grocers remains highly fragmented

PROSPECTS AND OPPORTUNITIES

• Slow and stable growth expected to be maintained for small local grocers in China over the forecast period
• Challenges to growth as younger generations prefer modern grocery retailers
• More players will leverage digital tools to get ahead

CHANNEL DATA

• Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
• Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 88 Small Local Grocers GBO Company Shares: % Value 2020-2024
• Table 89 Small Local Grocers GBN Brand Shares: % Value 2021-2024
• Table 90 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
• Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

GENERAL MERCHANDISE STORES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Various factors impact department stores in China in 2024
• Steady growth for variety stores, driven by innovation and Gen Z preferences
• Leading department stores adapt and maintain growth in a competitive landscape

PROSPECTS AND OPPORTUNITIES

• Stable growth forecast for department stores through community commercialisation
• Rapid development expected for variety stores moving forward
• Variety stores likely to look at enhancing customer loyalty

CHANNEL DATA

• Table 93 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
• Table 94 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 95 Sales in General Merchandise Stores by Channel: Value 2019-2024
• Table 96 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
• Table 97 General Merchandise Stores GBO Company Shares: % Value 2020-2024
• Table 98 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
• Table 99 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
• Table 100 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 101 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 102 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
• Table 103 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029

APPAREL AND FOOTWEAR SPECIALISTS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Shifting consumer preferences lead to stable but cautious growth for apparel and footwear specialists
• Domestic brands dominate as fast fashion falters in apparel in 2024
• The popularity of live broadcasts means more offline retailers are becoming involved

PROSPECTS AND OPPORTUNITIES

• Resilience expected for apparel and footwear specialists in China, despite the challenge from other channels
• Creating outlets in which consumers want to spend time
• Opportunities for digital transformation within apparel and footwear specialists

CHANNEL DATA

• Table 104 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 105 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 106 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
• Table 107 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
• Table 108 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
• Table 109 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 110 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

APPLIANCES AND ELECTRONICS SPECIALISTS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Appliances and electronics specialists remains stable amidst housing market slowdown
• Premiumisation is notable in appliances and electronics specialists in tier-1 and tier-2 cities
• Competitive landscape shifts, with key retailers struggling

PROSPECTS AND OPPORTUNITIES

• Slow and stable growth, and the consumer shift towards energy efficiency
• Rising competition from retail e-commerce
• Possibility of a change in leadership in the forecast period

CHANNEL DATA

• Table 111 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 112 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 113 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
• Table 114 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
• Table 115 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
• Table 116 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 117 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

HEALTH AND BEAUTY SPECIALISTS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Steady growth for beauty specialists, driven by domestic brands
• Steady growth and increasing concentration for pharmacies
• Intensification of competition amongst leading players in pharmacies

PROSPECTS AND OPPORTUNITIES

• Return to stronger growth expected for beauty specialists, driven by domestic brands and innovation
• Continued growth for pharmacies as they offer wider product ranges
• A key strategy for beauty specialists will be differentiation

CHANNEL DATA

• Table 118 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 119 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 120 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
• Table 121 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
• Table 122 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
• Table 123 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
• Table 124 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
• Table 125 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 126 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 127 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
• Table 128 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029

HOME PRODUCTS SPECIALISTS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Stable but slower growth for homewares and home furnishings stores
• Rise in DIY projects drives continued growth for home improvement and gardening stores
• Ikea's share strengthens amidst competitors' decline

PROSPECTS AND OPPORTUNITIES

• Stable growth expected despite ongoing challenges, with non-toxic products sought
• Players likely to invest in both online and offline resources to attract consumers
• Pet shops and superstores set to see the most dynamic growth

CHANNEL DATA

• Table 129 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 130 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 131 Sales in Home Products Specialists by Channel: Value 2019-2024
• Table 132 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
• Table 133 Home Products Specialists GBO Company Shares: % Value 2020-2024
• Table 134 Home Products Specialists GBN Brand Shares: % Value 2021-2024
• Table 135 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
• Table 136 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 137 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 138 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
• Table 139 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029

DIRECT SELLING IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Innovation in products and services boosts consumers' interest
• Amway's strong performance amidst decline of competitors
• Entry of new players discouraged by need for a permit

PROSPECTS AND OPPORTUNITIES

• Stable growth expected for direct selling due to greater trust
• Challenges and opportunities from social commerce
• Expansion into lower-tier cities

CHANNEL DATA

• Table 140 Direct Selling by Product: Value 2019-2024
• Table 141 Direct Selling by Product: % Value Growth 2019-2024
• Table 142 Direct Selling GBO Company Shares: % Value 2020-2024
• Table 143 Direct Selling GBN Brand Shares: % Value 2021-2024
• Table 144 Direct Selling Forecasts by Product: Value 2024-2029
• Table 145 Direct Selling Forecasts by Product: % Value Growth 2024-2029

VENDING IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Moderate growth, led by increased need for convenience
• Increased prevalence of technology-enabled vending machines
• Categories served by vending expand beyond the traditional

PROSPECTS AND OPPORTUNITIES

• Stable moderate growth expected for the next five years
• Smart vending will continue to see significant growth in popularity in China
• Increasing competition for vending from convenience stores

CHANNEL DATA

• Table 146 Vending by Product: Value 2019-2024
• Table 147 Vending by Product: % Value Growth 2019-2024
• Table 148 Vending GBO Company Shares: % Value 2020-2024
• Table 149 Vending GBN Brand Shares: % Value 2021-2024
• Table 150 Vending Forecasts by Product: Value 2024-2029
• Table 151 Vending Forecasts by Product: % Value Growth 2024-2029

RETAIL E-COMMERCE IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Robust growth for retail e-commerce, despite slight slowdown
• Competitive landscape shifts, with Douyin and Pinduoduo gaining ground
• Simplified shopping experiences in e-commerce

PROSPECTS AND OPPORTUNITIES

• Sustained high growth projected for retail e-commerce
• Innovation and technological advances set to drive growth in the future
• Hyper-personalised shopping likely to be the future of e-commerce in China

CHANNEL DATA

• Table 152 Retail E-Commerce by Channel: Value 2019-2024
• Table 153 Retail E-Commerce by Channel: % Value Growth 2019-2024
• Table 154 Retail E-Commerce by Product: Value 2019-2024
• Table 155 Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 156 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 157 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 158 Forecast Retail E-Commerce by Channel: Value 2024-2029
• Table 159 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
• Table 160 Forecast Retail E-Commerce by Product: Value 2024-2029
• Table 161 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029