ベトナムの調理用食材と食事市場

世界の経済情勢による課題にもかかわらず、ベトナムの調理用食材と食事は小売と外食の両分野で成長し、2024年には全体として着実な数量成長を記録するとみられます。持続的な需要は、食用油、ソース、ディップ、調味料など、この業界の多くのカテゴリーが地元の消費者に日常的に使用される品目とみなされている本質的な性質を反映しています。とはいえ、景気の先行き不透明感による圧力が成長の可能性を圧迫しています。

当レポートでは、ベトナムの調理用食材と食事市場について調査し、2020年～2024年の最新小売販売データに加え、主要企業、ブランド、小売店舗を特定し、消費者需要と販売成長の背景にある主要動向と人口動態の変化を評価しています。

目次

目次と表のリスト

エグゼクティブサマリー

市場データ

免責事項

情報源

ベトナムの食用油

主なデータ結果

2024年の発展

• 食用油は、その製品の重要性により、2024年には総量が着実に増加すると見込まれる
• 食用油の生産は、主要生産地域の悪天候により供給の不安定化に直面
• Calofic Corpは強力なブランディングとインフルエンサー主導のマーケティングを通じて食用油をリード

展望と機会

• 健康意識の高まりが食用油の方向性を決めると予想される
• 生産能力の拡大と価格安定化策の取り組みにより、食用油は手頃な価格に維持される見込み
• 大手ブランドは、強力なマーケティング、祝祭プロモーション、コミュニティへの関与を活用し続ける

カテゴリーデータ

ベトナムの食事とスープ

主なデータ結果

2024年の発展

• 調理済み食品は経済の不確実性から課題に直面しており、企業は手頃な価格と流通に焦点を当てている
• 2024年も勝利済み食材市場はVissan Co Ltdがリード
• 冷凍調理済み食品のスナック製品の多様性が向上

展望と機会

• 便利で安全な選択肢への需要により、調理済み食品の小売販売量は大幅に増加する見込み
• 現代のオフトレードチャネルとeコマースの台頭により、調理済み食品の成長が促進される見込み
• 国際色豊かな料理の入手性向上と冷凍調理済み食品の多様化が期待される

カテゴリーデータ

ベトナムのソース、ディップ、調味料

主なデータ結果

2024年の発展

• ソース、ディップ、調味料は、これらの製品が不可欠な役割を担っていることと、健康志向の製品革新に支えられ、総量は緩やかに増加
• チリソースは、地元風と海外風の味の双方でより多様なものとなっている
• ソース、ディップ、調味料は2024年も引き続きMasan Consumer Corpがリード

展望と機会

• 利便性の高まりにより、ソース、ディップ、調味料の安定した成長が見込まれる
• 競争が激化する市場において、ブランドは革新と伝統、デジタルエンゲージメントと地域戦略のバランスを取る必要がある
• 健康動向はイノベーションを推進し続ける

カテゴリーデータ

ベトナムの甘いスプレッド

主なデータ結果

2024年の発展

• スイートスプレッドはマーケティング活動が不足しているにもかかわらず、総販売量の継続的な増加を示している
• 蜂蜜は健康上の利点でアピールし、プレーヤーはeコマースを通じて製品の認知度を高めることに重点を置いている
• スイートスプレッドは2024年もゴールデンファームが引き続きリードするが、カテゴリーは依然として細分化

展望と機会

• スイートスプレッドの使用が限定的であるため、流通とマーケティング活動の拡大別成長の可能性が生まれる
• 地元の小規模食料品店が今後もスイーツの主な小売チャネルであり続けると予想される
• ブランドは、ギフトの機会をターゲットにして、非必需品とみなされる製品を効果的に位置付ける可能性が高い

カテゴリーデータ

Overall, cooking ingredients and meals in Vietnam is set to record steady total volume growth in 2024, with growth in both retail and foodservice sales, despite challenges from the global economic situation. The sustained demand reflects the essential nature of many of the categories in this industry, such as edible oils, and sauces, dips and condiments, which are considered daily use items by local consumers. Nonetheless, pressures from economic uncertainty are weighing on the growth potential...

Euromonitor International's Cooking Ingredients and Meals in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2029, clearly indicating how the market is expected to change.

Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Cooking Ingredients and Meals market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Cooking ingredients and meals in 2024: The big picture
• Key trends in 2024
• Competitive landscape
• Channel developments
• What next for cooking ingredients and meals?

MARKET DATA

• Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2019-2024
• Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2019-2024
• Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2019-2024
• Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2020-2024
• Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2021-2024
• Table 7 Penetration of Private Label by Category: % Value 2019-2024
• Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2019-2024
• Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2024-2029
• Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2024-2029
• Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2024-2029
• Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

EDIBLE OILS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Edible oils sees steady total volume growth in 2024, driven by the essential nature of such products
• Production of edible oils faces supply volatility due to adverse weather in key producing regions
• Calofic Corp leads edible oils through strong branding and influencer-driven marketing

PROSPECTS AND OPPORTUNITIES

• Prominence of health consciousness expected to shape edible oils
• Efforts to expand production capacity and price stabilisation measures likely to keep edible oils affordable
• Leading brands will continue to leverage strong marketing, festive promotions, and community involvement

CATEGORY DATA

• Table 13 Sales of Edible Oils by Category: Volume 2019-2024
• Table 14 Sales of Edible Oils by Category: Value 2019-2024
• Table 15 Sales of Edible Oils by Category: % Volume Growth 2019-2024
• Table 16 Sales of Edible Oils by Category: % Value Growth 2019-2024
• Table 17 NBO Company Shares of Edible Oils: % Value 2020-2024
• Table 18 LBN Brand Shares of Edible Oils: % Value 2021-2024
• Table 19 Distribution of Edible Oils by Format: % Value 2019-2024
• Table 20 Forecast Sales of Edible Oils by Category: Volume 2024-2029
• Table 21 Forecast Sales of Edible Oils by Category: Value 2024-2029
• Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2024-2029
• Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2024-2029

MEALS AND SOUPS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Ready meals faces challenges from economic uncertainty, with players focusing on affordability and distribution
• In 2024 ready meals continues to be led by Vissan Co Ltd
• Frozen ready meals sees greater diversity in snacking products

PROSPECTS AND OPPORTUNITIES

• Ready meals set to record significant retail volume growth, driven by demand for convenient and safe options
• Growing prominence of modern off-trade channels and e-commerce set to drive the growth of ready meals
• Greater availability of international dishes expected, and diversity in frozen ready meals

CATEGORY DATA

• Table 24 Sales of Meals and Soups by Category: Volume 2019-2024
• Table 25 Sales of Meals and Soups by Category: Value 2019-2024
• Table 26 Sales of Meals and Soups by Category: % Volume Growth 2019-2024
• Table 27 Sales of Meals and Soups by Category: % Value Growth 2019-2024
• Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2019-2024
• Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2019-2024
• Table 30 Sales of Soup by Leading Flavours: Rankings 2019-2024
• Table 31 NBO Company Shares of Meals and Soups: % Value 2020-2024
• Table 32 LBN Brand Shares of Meals and Soups: % Value 2021-2024
• Table 33 Distribution of Meals and Soups by Format: % Value 2019-2024
• Table 34 Forecast Sales of Meals and Soups by Category: Volume 2024-2029
• Table 35 Forecast Sales of Meals and Soups by Category: Value 2024-2029
• Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2024-2029
• Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2024-2029

SAUCES, DIPS AND CONDIMENTS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sauces, dips and condiments sees slow total volume growth, supported by the essential role of these products, and health-conscious product innovations
• Chilli sauces sees a greater variety of both local- and international-inspired flavours
• Sauces, dips and condiments continues to be led by Masan Consumer Corp in 2024

PROSPECTS AND OPPORTUNITIES

• Stable growth expected for sauces, dips and condiments, driven by the growing convenience trend
• Brands will need to balance innovation with tradition, and digital engagement with localised strategies in an increasingly competitive market
• Health trends will continue to drive innovation

CATEGORY DATA

• Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2019-2024
• Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2019-2024
• Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2019-2024
• Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2019-2024
• Table 42 Sales of Liquid Recipe Sauces by Type: % Value 2019-2024
• Table 43 Sales of Other Sauces and Condiments by Type: Rankings 2019-2024
• Table 44 NBO Company Shares of Sauces, Dips and Condiments: % Value 2020-2024
• Table 45 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2021-2024
• Table 46 Distribution of Sauces, Dips and Condiments by Format: % Value 2019-2024
• Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2024-2029
• Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2024-2029
• Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2024-2029
• Table 50 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2024-2029

SWEET SPREADS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sweet spreads exhibits continued total volume growth despite a lack of marketing activities
• Honey appeals through its health benefits, while players focus on boosting product visibility through e-commerce
• Sweet spreads continues to be led by Golden Farm in 2024, although the category remains fragmented

PROSPECTS AND OPPORTUNITIES

• Limited usage of sweet spreads offers potential for growth through extended distribution and marketing efforts
• Small local grocers expected to remain the main retail channel for sweet spreads
• Brands likely to target gifting occasions to effectively position products that are perceived as non-essential

CATEGORY DATA

• Table 51 Sales of Sweet Spreads by Category: Volume 2019-2024
• Table 52 Sales of Sweet Spreads by Category: Value 2019-2024
• Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
• Table 54 Sales of Sweet Spreads by Category: % Value Growth 2019-2024
• Table 55 Sales of Jams and Preserves by Leading Flavours: Rankings 2019-2024
• Table 56 NBO Company Shares of Sweet Spreads: % Value 2020-2024
• Table 57 LBN Brand Shares of Sweet Spreads: % Value 2021-2024
• Table 58 Distribution of Sweet Spreads by Format: % Value 2019-2024
• Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2024-2029
• Table 60 Forecast Sales of Sweet Spreads by Category: Value 2024-2029
• Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2024-2029
• Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2024-2029