ベトナムの金融カードと決済市場

2024年、ベトナムではキャッシュレス決済の普及拡大とともに、金融カード流通枚数の持続的な増加が見込まれます。この動向は、利便性の向上、セキュリティの強化、記録管理の簡素化、より簡単なオンラインショッピング体験など、デジタル決済のメリットに対する消費者の意識の高まりを反映しています。金融カードはまた、割引やキャッシュバック特典などの魅力的なインセンティブを提供し、より良い個人金融を促進します。

当レポートでは、ベトナムの金融カードと決済市場について調査し、スマートカード、クレジットカード、デビットカード、チャージカード、プリペイドカード、ストアカードの市場規模と構造を明らかにしています。また、市場の主要参入企業（発行会社と運営会社）、カードの流通枚数、取引件数、取引額に注目し、セクターの予測や注目すべき動向について戦略的な分析を行っています。

目次

目次と表のリスト

エグゼクティブサマリー

市場指標

市場データ

免責事項

情報源

ベトナムのデビットカード

主なデータ結果

2024年の発展

• デジタル決済への移行の中でデビットカード取引は勢いを維持
• ベトナムの銀行、新たな商業デビットカードの提供で中小企業をターゲットに
• 国際デビットカードが普及

展望と機会

• デビットカードはデジタル決済エコシステムの拡大から恩恵を受ける
• ベトナムのカード保有者に対する越境決済アクセスの向上
• QR決済の急速な拡大はデビットカードの成長に課題をもたらす

カテゴリーデータ

ベトナムのクレジットカード

主なデータ結果

2024年の発展

• クレジットカードは企業やハイテクに精通した若い消費者を引き付ける
• 規制変更がクレジットカード市場に影響を与える
• 銀行は、異なる消費者層を引き付けるためにパーソナライズされたクレジットカードを発行

展望と機会

• クレジットカードはマーケティングとプロモーション別健全な成長が見込まれているが、BNPLサービスが競合相手となる可能性が高いです。
• QR決済の急速な拡大はクレジットカードに悪影響を及ぼす
• 国内クレジットカードはシェア拡大の見込み、NAPASが先頭に立つ

カテゴリーデータ

ベトナムのチャージカード

2024年の発展

ベトナムのプリペイドカード

主なデータ結果

2024年の発展

• クレジットカードやQR決済の普及によりプリペイドカードの利用が減少
• ベトナムのプリペイドカードに新たな規制が影響
• クローズドプリペイドカードが運輸業界に参入

展望と機会

• 電子決済の急増がプリペイドカードの利用に影響を与えると予想される
• 公共交通機関向けワンタッチ決済システムへの投資により、オープンループカードの需要が高まる
• NAPASネットワークと手数料の引き下げにより、国内プリペイドカードのシェアが拡大すると予想

カテゴリーデータ

In 2024, Vietnam is poised to see sustained growth in terms of the number of financial cards in circulation, alongside expanding adoption of cashless transactions. This trend reflects a growing consumer awareness of the benefits of digital payments, such as enhanced convenience, improved security, simplified record-keeping, and easier online shopping experiences. Financial cards also offer attractive incentives, including discounts and cashback rewards, while promoting better personal financial...

Euromonitor International's Financial Cards and Payments in Vietnam report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Financial Cards in Circulation, Mobile Payments, Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Financial Cards and Payments market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Financial cards and payments in 2024: The big picture
• 2024 key trends
• Competition heats up in digital banking as players launch innovative solutions
• Government regulations seek to strengthen security and streamline banking processes
• Competitive landscape
• What next for financial cards and payments?

MARKET INDICATORS

• Table 1 Number of POS Terminals: Units 2019-2024
• Table 2 Number of ATMs: Units 2019-2024
• Table 3 Value Lost to Fraud 2019-2024
• Table 4 Card Expenditure by Location 2024
• Table 5 Financial Cards in Circulation by Type: % Number of Cards 2019-2024
• Table 6 Domestic versus Foreign Spend 2024

MARKET DATA

• Table 7 Financial Cards by Category: Number of Cards in Circulation 2019-2024
• Table 8 Financial Cards by Category: Number of Accounts 2019-2024
• Table 9 Financial Cards Transactions by Category: Value 2019-2024
• Table 10 Financial Cards by Category: Number of Transactions 2019-2024
• Table 11 Consumer Payments by Category: Value 2019-2024
• Table 12 Consumer Payments by Category: Number of Transactions 2019-2024
• Table 13 M-Commerce by Category: Value 2019-2024
• Table 14 M-Commerce by Category: % Value Growth 2019-2024
• Table 15 Financial Cards: Number of Cards by Issuer 2019-2023
• Table 16 Financial Cards: Number of Cards by Operator 2019-2023
• Table 17 Financial Cards: Card Payment Transactions Value by Operator 2019-2023
• Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2019-2023
• Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2024-2029
• Table 20 Forecast Financial Cards by Category: Number of Accounts 2024-2029
• Table 21 Forecast Financial Cards Transactions by Category: Value 2024-2029
• Table 22 Forecast Financial Cards by Category: Number of Transactions 2024-2029
• Table 23 Forecast Consumer Payments by Category: Value 2024-2029
• Table 24 Forecast Consumer Payments by Category: Number of Transactions 2024-2029
• Table 25 Forecast M-Commerce by Category: Value 2024-2029
• Table 26 Forecast M-Commerce by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

DEBIT CARDS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Debit card transactions retain momentum amid shift towards digital payments
• Vietnamese banks target SMEs with new commercial debit card offerings
• International debit cards gain traction

PROSPECTS AND OPPORTUNITIES

• Debit cards will benefit from expansion of digital payment ecosystems
• Enhancement of cross-border payment accessibility for Vietnamese cardholders
• Fast expansion of QR payments will challenge debit card growth

CATEGORY DATA

• Table 27 Debit Cards: Number of Cards in Circulation 2019-2024
• Table 28 Debit Cards Transactions 2019-2024
• Table 29 Debit Cards in Circulation: % Growth 2019-2024
• Table 30 Debit Cards Transactions: % Growth 2019-2024
• Table 31 Debit Cards: Number of Cards by Issuer 2019-2023
• Table 32 Debit Cards: Number of Cards by Operator 2019-2023
• Table 33 Debit Cards Payment Transaction Value by Issuer 2019-2023
• Table 34 Debit Cards Payment Transaction Value by Operator 2019-2023
• Table 35 Forecast Debit Cards: Number of Cards in Circulation 2024-2029
• Table 36 Forecast Debit Cards Transactions 2024-2029
• Table 37 Forecast Debit Cards in Circulation: % Growth 2024-2029
• Table 38 Forecast Debit Cards Transactions: % Growth 2024-2029

CREDIT CARDS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Credit cards attract businesses and tech-savvy young consumers
• Regulatory changes impact credit card market
• Banks launch personalised credit cards to attract distinct consumer segments

PROSPECTS AND OPPORTUNITIES

• Credit cards are set for healthy growth, driven by marketing and promotions, although BNPL services will likely pose competition
• Fast expansion of QR payments will have negative impact on credit cards
• Domestic credit cards poised to increase their share, with NAPAS leading the way

CATEGORY DATA

• Table 39 Credit Cards: Number of Cards in Circulation 2019-2024
• Table 40 Credit Cards Transactions 2019-2024
• Table 41 Credit Cards in Circulation: % Growth 2019-2024
• Table 42 Credit Cards Transactions: % Growth 2019-2024
• Table 43 Commercial Credit Cards: Number of Cards in Circulation 2019-2024
• Table 44 Commercial Credit Cards Transactions 2019-2024
• Table 45 Commercial Credit Cards in Circulation: % Growth 2019-2024
• Table 46 Commercial Credit Cards Transactions: % Growth 2019-2024
• Table 47 Personal Credit Cards: Number of Cards in Circulation 2019-2024
• Table 48 Personal Credit Cards Transactions 2019-2024
• Table 49 Personal Credit Cards in Circulation: % Growth 2019-2024
• Table 50 Personal Credit Cards Transactions: % Growth 2019-2024
• Table 51 Credit Cards: Number of Cards by Issuer 2019-2023
• Table 52 Credit Cards: Number of Cards by Operator 2019-2023
• Table 53 Credit Cards Payment Transaction Value by Issuer 2019-2023
• Table 54 Credit Cards Payment Transaction Value by Operator 2019-2023
• Table 55 Commercial Credit Cards: Number of Cards by Issuer 2019-2023
• Table 56 Commercial Credit Cards: Number of Cards by Operator 2019-2023
• Table 57 Commercial Credit Cards Payment Transaction Value by Issuer 2019-2023
• Table 58 Commercial Credit Cards Payment Transaction Value by Operator 2019-2023
• Table 59 Personal Credit Cards: Number of Cards by Issuer 2019-2023
• Table 60 Personal Credit Cards: Number of Cards by Operator 2019-2023
• Table 61 Personal Credit Cards Payment Transaction Value by Issuer 2019-2023
• Table 62 Personal Credit Cards Payment Transaction Value by Operator 2019-2023
• Table 63 Forecast Credit Cards: Number of Cards in Circulation 2024-2029
• Table 64 Forecast Credit Cards Transactions 2024-2029
• Table 65 Forecast Credit Cards in Circulation: % Growth 2024-2029
• Table 66 Forecast Credit Cards Transactions: % Growth 2024-2029
• Table 67 Forecast Commercial Credit Cards: Number of Cards in Circulation 2024-2029
• Table 68 Forecast Commercial Credit Cards Transactions 2024-2029
• Table 69 Forecast Commercial Credit Cards in Circulation: % Growth 2024-2029
• Table 70 Forecast Commercial Credit Cards Transactions: % Growth 2024-2029
• Table 71 Forecast Personal Credit Cards: Number of Cards in Circulation 2024-2029
• Table 72 Forecast Personal Credit Cards Transactions 2024-2029
• Table 73 Forecast Personal Credit Cards in Circulation: % Growth 2024-2029
• Table 74 Forecast Personal Credit Cards Transactions: % Growth 2024-2029

CHARGE CARDS IN VIETNAM

2024 DEVELOPMENTS

PRE-PAID CARDS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising adoption of credit cards and QR payments leads to decline in pre-paid card usage
• New regulations impact pre-paid cards in Vietnam
• Closed pre-paid card enter the transportation industry

PROSPECTS AND OPPORTUNITIES

• Surge in electronic payments expected to impact pre-paid card usage
• Investment in one-touch payment systems for public transportation services will boost demand for open-loop cards
• Expected growth in share of domestic pre-paid cards, driven by NAPAS network and lower fees

CATEGORY DATA

• Table 75 Pre-paid Cards: Number of Cards in Circulation 2019-2024
• Table 76 Pre-paid Cards Transactions 2019-2024
• Table 77 Pre-paid Cards in Circulation: % Growth 2019-2024
• Table 78 Pre-paid Cards Transactions: % Growth 2019-2024
• Table 79 Closed Loop Pre-paid Cards Transactions 2019-2024
• Table 80 Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
• Table 81 Open Loop Pre-paid Cards Transactions 2019-2024
• Table 82 Open Loop Pre-paid Cards Transactions: % Growth 2019-2024
• Table 83 Pre-paid Cards: Number of Cards by Issuer 2019-2023
• Table 84 Pre-paid Cards: Number of Cards by Operator 2019-2023
• Table 85 Pre-paid Cards Transaction Value by Issuer 2019-2023
• Table 86 Pre-paid Cards Transaction Value by Operator 2019-2023
• Table 87 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2019-2023
• Table 88 Closed Loop Pre-paid Cards: Number of Cards by Operator 2019-2023
• Table 89 Closed Loop Pre-paid Cards Transaction Value by Issuer 2019-2023
• Table 90 Closed Loop Pre-paid Cards Transaction Value by Operator 2019-2023
• Table 91 Open Loop Pre-paid Cards: Number of Cards by Issuer 2019-2023
• Table 92 Open Loop Pre-paid Cards: Number of Cards by Operator 2019-2023
• Table 93 Open Loop Pre-paid Cards Transaction Value by Issuer 2019-2023
• Table 94 Open Loop Pre-paid Cards Transaction Value by Operator 2019-2023
• Table 95 Forecast Pre-paid Cards: Number of Cards in Circulation 2024-2029
• Table 96 Forecast Pre-paid Cards Transactions 2024-2029
• Table 97 Forecast Pre-paid Cards in Circulation: % Growth 2024-2029
• Table 98 Forecast Pre-paid Cards Transactions: % Growth 2024-2029
• Table 99 Forecast Closed Loop Pre-paid Cards Transactions 2024-2029
• Table 100 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2024-2029
• Table 101 Forecast Open Loop Pre-paid Cards Transactions 2024-2029
• Table 102 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2024-2029